Film Marketing Into The Twenty First Century

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Film Marketing into the Twenty-First Century

Author : Nolwenn Mingant
Publisher : Bloomsbury Publishing
ISBN 13 : 1838715770
Total Pages : 347 pages
Book Rating : 4.8/5 (387 download)

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Book Synopsis Film Marketing into the Twenty-First Century by : Nolwenn Mingant

Download or read book Film Marketing into the Twenty-First Century written by Nolwenn Mingant and published by Bloomsbury Publishing. This book was released on 2019-07-25 with total page 347 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do you sell British humour to a French audience? Could piracy actually be good for the film business? Why are The Hobbit's revolutionary technologies not mentioned in some adverts? Exploring these questions and many more, Film Marketing into the Twenty-First Century draws on insights from renowned film academics and leading industry professionals to chart the evolution of modern film marketing. The first part of the book focuses on geographical considerations, showing how marketers have to adapt their strategies locally as films travel across borders. The second covers new marketing possibilities offered by the Internet, as Vine, Facebook and other participative websites open new venues for big distributors and independents alike. Straddling practical and theoretical concerns and including case studies that take us from Nollywood to Peru, this book provides an accessible introduction to the key issues at stake for film marketing in a global era.

Film Marketing Into the Twenty-first Century

Author : Nolwenn Mingant
Publisher :
ISBN 13 : 9781838711771
Total Pages : 0 pages
Book Rating : 4.7/5 (117 download)

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Book Synopsis Film Marketing Into the Twenty-first Century by : Nolwenn Mingant

Download or read book Film Marketing Into the Twenty-first Century written by Nolwenn Mingant and published by . This book was released on 2015 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do you sell British humour to a French audience? Could piracy actually be good for the film business? Why are The Hobbit's revolutionary technologies not mentioned in some adverts? Exploring these questions and many more, Film Marketing into the Twenty-First Century draws on insights from renowned film academics and leading industry professionals to chart the evolution of modern film marketing. The first part of the book focuses on geographical considerations, showing how marketers have to adapt their strategies locally as films travel across borders. The second covers new marketing possibilities offered by the Internet, as Vine, Facebook and other participative websites open new venues for big distributors and independents alike. Straddling practical and theoretical concerns and including case studies that take us from Nollywood to Peru, this book provides an accessible introduction to the key issues at stake for film marketing in a global era.

Marketing the Arts

Author : Finola Kerrigan
Publisher : Taylor & Francis
ISBN 13 : 1000788148
Total Pages : 311 pages
Book Rating : 4.0/5 (7 download)

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Book Synopsis Marketing the Arts by : Finola Kerrigan

Download or read book Marketing the Arts written by Finola Kerrigan and published by Taylor & Francis. This book was released on 2022-12-20 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: With contributions from international scholars of marketing and consumer studies, this renowned text engages directly with a range of contemporary themes, including: The importance of arts consumption and its socio-cultural, political, and economic dimensions The impact of new technologies, platforms, and alternative artforms on the art market The importance of the aesthetic experience itself and how to research it The value of arts-based methods The art versus commerce debate The artist as entrepreneur The role of the arts marketer as market-maker This fully updated new edition covers digital trends in the arts and emerging technologies, including virtual reality, streaming services, and branded entertainment. It also broadens the scope of investigation beyond the West looking to film in emerging markets such as China, music in Sub-Saharan Africa, and indigenous art in Australia. Alongside in-depth theoretical analysis, this edition of Marketing the Arts takes inspiration from the creativity inherent in current artistic practice to demonstrate a plurality of approaches and methodologies. Marketing the Arts: Breaking Boundaries is core reading for advanced undergraduate and postgraduate students studying arts marketing and management. Online resources include chapter-by-chapter PowerPoint slides and questions for class discussion.

Marketing to Moviegoers

Author : Robert Marich
Publisher : SIU Press
ISBN 13 : 0809331977
Total Pages : 434 pages
Book Rating : 4.8/5 (93 download)

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Book Synopsis Marketing to Moviegoers by : Robert Marich

Download or read book Marketing to Moviegoers written by Robert Marich and published by SIU Press. This book was released on 2013-01-30 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: While Hollywood executives spend millions of dollars making movies, even more money is poured into selling those films to the public. In the third edition of his comprehensive guidebook, Marketing to Moviegoers: A Handbook of Strategies and Tactics, veteran film and TV journalist Robert Marich plumbs the depths of the methods used by studios to market their films to consumers. Updates to the third edition include a chapter on marketing movies using digital media; an insightful discussion of the use of music in film trailers; new and expanded materials on marketing targeted toward affinity groups and awards; fresh analysis of booking contracts between theaters and distributors; a brief history of indie film marketing; and explorations of the overlooked potential of the drive-in theater and the revival of third-party-financed movie campaigns. While many books have been written on the business-to-business aspect of film promotion, Marich’s volume is one of the few that focuses on the techniques used to sell motion pictures to those in a position to truly make or break a film—the public. A highly navigable handbook that breaks down a complicated process into manageable strategies in an easy-to-read style, Marketing to Moviegoers is a must for all professionals and students in today’s rapidly evolving film industry.

Film Marketing

Author : Finola Kerrigan
Publisher : Routledge
ISBN 13 : 1317747046
Total Pages : 487 pages
Book Rating : 4.3/5 (177 download)

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Book Synopsis Film Marketing by : Finola Kerrigan

Download or read book Film Marketing written by Finola Kerrigan and published by Routledge. This book was released on 2017-07-20 with total page 487 pages. Available in PDF, EPUB and Kindle. Book excerpt: The role of the film marketer is both vital and challenging. Promotion is one of the industry’s biggest costs, with the campaign of a large film costing up to half its production budget. Box office results, however, are wildly unpredictable: relatively few films a year make a profit. These market conditions make this a unique industry and film marketing a specific and demanding skill set that requires attention early in the career of any marketing student looking to progress in the industry. This new edition of Film Marketing is a thorough update of the first textbook in film promotion. Like in the first edition, Kerrigan takes a socio-cultural, as well as a business view of film marketing and its impact, covering different approaches to promotion according to different aims and audiences internally and externally, and across the world. This book addresses all areas of film marketing from the rigorous perspective of someone with first-hand knowledge of the trade. This new edition also includes: Additional pedagogy and visual examples to reinforce key points A more international range of cases and coverage of non-Western markets to give a global overview of film marketing across the world New and expanded sections on social media, digital promotion, transmedia and crowdfunding This is the original film marketing text which no engaged film or marketing student should be without.

Marketing to Moviegoers

Author : Robert Marich
Publisher : Taylor & Francis
ISBN 13 : 0240806875
Total Pages : 314 pages
Book Rating : 4.2/5 (48 download)

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Book Synopsis Marketing to Moviegoers by : Robert Marich

Download or read book Marketing to Moviegoers written by Robert Marich and published by Taylor & Francis. This book was released on 2005 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: The author goes right to the source and provides data, quotes, and insights from high profile industry professionals and information on market research that the major studios don't want the moviegoing public to know. This book provides practical data, such as templates for advertising campaigns of different sizes, solutions, and an insight into the complicated movie marketing process. Armed with the strategies that Hollywood professionals would prefer not to share, film professionals and marketing professionals alike will have a leg up in this complicated business.

Transmedia Marketing

Author : Anne Zeiser
Publisher : CRC Press
ISBN 13 : 1134746296
Total Pages : 582 pages
Book Rating : 4.1/5 (347 download)

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Book Synopsis Transmedia Marketing by : Anne Zeiser

Download or read book Transmedia Marketing written by Anne Zeiser and published by CRC Press. This book was released on 2015-06-19 with total page 582 pages. Available in PDF, EPUB and Kindle. Book excerpt: Transmedia Marketing: From Film and TV to Games and Digital Media skillfully guides media makers and media marketers through the rapidly changing world of entertainment and media marketing. Its groundbreaking transmedia approach integrates storytelling and marketing content creation across multiple media platforms – harnessing the power of audience to shape and promote your story. Through success stories, full color examples of effective marketing techniques in action, and insight from top entertainment professionals, Transmedia Marketing covers the fundamentals of a sound 21st century marketing and content plan. You’ll master the strategy behind conducting research, identifying target audiences, setting goals, and branding your project. And, you’ll learn first-hand how to execute your plan’s publicity, events, advertising, trailers, digital and interactive content, and social media. Transmedia Marketing enlivens these concepts with: Hundreds of vibrant examples from across media platforms – The Hunger Games, Prometheus, The Dark Knight, Bachelorette, The Lord of the Rings, Despicable Me 2, Food, Inc., Breaking Bad, House of Cards, Downton Abbey, Game of Thrones, Top Chef, Pokémon, BioShock Infinite, Minecraft, Outlast, Titanfall, LEGO Marvel Super Heroes, Halo 4, Lonelygirl15, Annoying Orange Real-world advice from 45 leading industry writers, directors, producers, composers, distributors, marketers, publicists, critics, journalists, attorneys, and executives from markets, festivals, awards, and guilds Powerful in-depth case studies showcasing successful approaches – A.I. Artificial Intelligence, Mad Men, Lizzie Bennet Diaries, Here Comes Honey Boo Boo, and Martin Scorsese Presents the Blues Extensive Web content at www.transmediamarketing.com featuring a primer on transmedia platforms – film, broadcast, print, games, digital media, and experiential media; expanded case studies; sample marketing plans and materials; and exclusive interviews With Transmedia Marketing, you’ll be fully versed in the art of marketing film, TV, games, and digital media and primed to write and achieve the winning plan for your next media project.

Guerrilla Film Marketing

Author : Robert G. Barnwell
Publisher : Taylor & Francis
ISBN 13 : 1351018051
Total Pages : 390 pages
Book Rating : 4.3/5 (51 download)

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Book Synopsis Guerrilla Film Marketing by : Robert G. Barnwell

Download or read book Guerrilla Film Marketing written by Robert G. Barnwell and published by Taylor & Francis. This book was released on 2018-07-11 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt: Create an irresistible brand image and build an audience of loyal and engaged fans... Guerrilla Film Marketing takes readers through each step of the film branding, marketing and promotional process. Tailored specifically to low-budget independent films and filmmakers, Guerrilla Film Marketing offers practical and immediately implementable advice for marketing considerations across every stage of the film production process. Written by leading film industry professional Robert G. Barnwell, Guerrilla Film Marketing teaches readers how to: Master the fundamentals of guerrilla branding, marketing and promotion; Create an integrated marketing plan and calendar based on realistic budgets and expectations; Develop internet and social media marketing campaigns, including engaging studio and film websites and powerful, marketing-centric IMDb listings; Assemble behind-the-scenes pictures, videos and documentaries; Produce marketing materials such as key art, posters, film teasers, trailers and electronic press kits (aka "EPKs"); and Maximize the marketing impact of events such as test screenings, premiers, film festivals and industry award ceremonies. Guerrilla Film Marketing is filled with dozens of step-by-step instructions, checklists, tools, a glossary, templates and other resources. A downloadable eResource also includes a sample marketing plan and audit, a test screening questionnaire, and more.

Twenty-first-century Hollywood

Author : Neil Archer
Publisher : Short Cuts
ISBN 13 : 9780231191593
Total Pages : 0 pages
Book Rating : 4.1/5 (915 download)

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Book Synopsis Twenty-first-century Hollywood by : Neil Archer

Download or read book Twenty-first-century Hollywood written by Neil Archer and published by Short Cuts. This book was released on 2019 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Twenty-First-Century Hollywood looks into the contexts of studio film production in the new century. In an era dominated in box-office terms by the franchise and the family film, this book combines close textual readings and industrial analysis, illustrating why these kinds of movies are favored by producers and audiences alike.

Writing Marketing

Author : Stephen Brown
Publisher : SAGE
ISBN 13 : 9781412902663
Total Pages : 276 pages
Book Rating : 4.9/5 (26 download)

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Book Synopsis Writing Marketing by : Stephen Brown

Download or read book Writing Marketing written by Stephen Brown and published by SAGE. This book was released on 2005-09-15 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing is a very diverse discipline, dealing with everything from the costs of globalization to the benefits of money-back guarantees. However, there is one thing that all marketing academics share. They are writers. They publish or perish. Their careers are advanced, and their reputations are enhanced, by the written word. Despite its importance, writing is rarely discussed, much less written about, by marketing scholars. It is one of the least understood, yet most significant, academic competencies. It is a competency in need of careful study. Writing Marketing is the first such study. It offers a detailed reading of five renowned marketing writers, ranging from Ted Levitt to Morris Holbrook, and draws lessons that can be adopted, with profit, by everyone else. Although it is not a `how to' book – there are no lengthy lists of dos and don'ts – Writing Marketing reveals that the `rules' of good writing are good for nothing. Written by Stephen Brown, whose own writing skills are much commented upon, Writing Marketing is insightful, illuminating and iconoclastic. It is a must read for every marketing academic, irrespective of their methodological inclinations or philosophical preferences.

High Concept

Author : Justin Wyatt
Publisher : University of Texas Press
ISBN 13 : 029278659X
Total Pages : 249 pages
Book Rating : 4.2/5 (927 download)

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Book Synopsis High Concept by : Justin Wyatt

Download or read book High Concept written by Justin Wyatt and published by University of Texas Press. This book was released on 2010-07-22 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: Steven Spielberg once said, "I like ideas, especially movie ideas, that you can hold in your hand. If a person can tell me the idea in twenty-five words or less, it's going to make a pretty good movie." Spielberg's comment embodies the essence of the high concept film, which can be condensed into one simple sentence that inspires marketing campaigns, lures audiences, and separates success from failure at the box office. This pioneering study explores the development and dominance of the high concept movie within commercial Hollywood filmmaking since the late 1970s. Justin Wyatt describes how box office success, always important in Hollywood, became paramount in the era in which major film studios passed into the hands of media conglomerates concerned more with the economics of filmmaking than aesthetics. In particular, he shows how high concept films became fully integrated with their marketing, so that a single phrase ("Just when you thought it was safe to go back in the water...") could sell the movie to studio executives and provide copy for massive advertising campaigns; a single image or a theme song could instantly remind potential audience members of the movie, and tie-in merchandise could generate millions of dollars in additional income.

Marketing in the 21st Century and Beyond

Author : Bruce D. Keillor
Publisher : Bloomsbury Publishing USA
ISBN 13 : 1440828539
Total Pages : 276 pages
Book Rating : 4.4/5 (48 download)

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Book Synopsis Marketing in the 21st Century and Beyond by : Bruce D. Keillor

Download or read book Marketing in the 21st Century and Beyond written by Bruce D. Keillor and published by Bloomsbury Publishing USA. This book was released on 2012-11-12 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book comprehensively addresses the key facets of marketing strategy and provides cutting-edge direction for organizational success—all in a single volume. Marketing in the 21st Century and Beyond: Timeless Strategies for Success contains invaluable information written by leading business experts, successful entrepreneurs, and recognized scholars. The book is organized around four key areas of marketing: company and customer relations, integrated marketing communications, interactive and multi-channel marketing, and global marketing. Each of these broad categories is addressed in a manner that allows the reader to thoroughly explore the subject or hone in on a specific topic covered in the individual chapters. The work is particularly unique in its treatment of interactive marketing and social media. A valuable resource in its entirety or as a topical academic reference, this book is invaluable to business professionals of all levels and appropriate for an MBA-level course text.

The Marketing Edge for Filmmakers: Developing a Marketing Mindset from Concept to Release

Author : Russell Schwartz
Publisher : Routledge
ISBN 13 : 1351613448
Total Pages : 330 pages
Book Rating : 4.3/5 (516 download)

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Book Synopsis The Marketing Edge for Filmmakers: Developing a Marketing Mindset from Concept to Release by : Russell Schwartz

Download or read book The Marketing Edge for Filmmakers: Developing a Marketing Mindset from Concept to Release written by Russell Schwartz and published by Routledge. This book was released on 2019-08-08 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written for working and aspiring filmmakers, directors, producers and screenwriters, The Marketing Edge for Filmmakers walks through every stage of the marketing process - from concept to post-production - and illustrates how creative decisions at each stage will impact the marketability of a film. In this book, marketing experts Schwartz and MacDonald welcome you behind the curtain into the inner workings of Marketing department at both the studios and independents. They also track films of different budgets (studio, genre, independent and documentary) through the marketing process, examining how each discipline will approach your film. Featuring interviews with both marketers and filmmakers throughout, an extensive glossary and end-of-chapter exercises, The Marketing Edge for Filmmakers offers a unique introduction to film marketing and a practical guide for understanding the impact of marketing on your film.

Film Marketing Handbook

Author : Annika Pham
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (111 download)

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Book Synopsis Film Marketing Handbook by : Annika Pham

Download or read book Film Marketing Handbook written by Annika Pham and published by . This book was released on 1993 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Indie Film Marketing

Author : Maria Johnsen
Publisher : Maria Johnsen
ISBN 13 :
Total Pages : 253 pages
Book Rating : 4.8/5 (546 download)

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Book Synopsis Indie Film Marketing by : Maria Johnsen

Download or read book Indie Film Marketing written by Maria Johnsen and published by Maria Johnsen. This book was released on with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: In my book 'Indie Film Marketing: Global Audience Strategies' I share tried and true methods for indie filmmakers to master the art of multilingual film promotion. With my passion for storytelling and many years experience in multilingual digital marketing and helping major player clients around the world and my own films, I reveal strategies to connect with audiences beyond the studio system. In today's digital era, the internet and social media offer powerful tools for indie filmmakers. Learn to navigate cyberspace, build engaging websites, and create compelling content to build a devoted community. Discover the power of multilingual film marketing, data-driven insights, and clickable ad campaigns. But remember, successful film marketing is about authenticity. Infuse your efforts with the passion that went into making the film to forge genuine connections. Embrace new tools and stay agile in the fast-paced world of digital marketing. Let’s leave no stone unturned in making our films go viral on global level. Ultimately, filmmaking and marketing are about touching hearts and minds. Let's embrace creativity and technology to craft unforgettable films and showcase them to the world. With case studies and a cinematic adventure, grab your director's chair and keyboard as we embark on this journey together!

Advertising in Contemporary Consumer Culture

Author : Hélène de Burgh-Woodman
Publisher : Springer
ISBN 13 : 3319779443
Total Pages : 273 pages
Book Rating : 4.3/5 (197 download)

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Book Synopsis Advertising in Contemporary Consumer Culture by : Hélène de Burgh-Woodman

Download or read book Advertising in Contemporary Consumer Culture written by Hélène de Burgh-Woodman and published by Springer. This book was released on 2018-03-31 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first scholarly book dedicated to reading the work of contemporary filmmakers and their impact on modern marketing and advertising. Drawing from consumer culture theory, film and media studies, the author presents an expansive analysis of a range of renowned filmmakers who have successfully applied their aesthetic and narrative vision to commercial advertising. It challenges some traditional advertising tropes and sheds light on the changing nature of advertising in the contemporary media context. Utilising Deleuze and Guattari’s notion of assemblage, this book addresses themes of spatiality and time, narrative and aesthetics and consumer reception within a new frame of reference that re-contextualises classical concepts of genre, platform and aesthetic categories. These diverse elements are embedded into a larger discussion of the resonance of contemporary advertising for consumer culture and the implications of the hybridity characteristic of convergent media platforms for understanding the potential of advertising in the twenty-first century. It offers a cutting-edge, interdisciplinary perspective for researchers, academics, and practitioners working in marketing communications, advertising, and media studies.

A History of American Movies

Author : Paul Monaco
Publisher :
ISBN 13 :
Total Pages : 382 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis A History of American Movies by : Paul Monaco

Download or read book A History of American Movies written by Paul Monaco and published by . This book was released on 2010 with total page 382 pages. Available in PDF, EPUB and Kindle. Book excerpt: A History of American Movies provides a survey of the narrative feature film from the 1920s to the present. The book focuses on 170 of the most highly regarded and recognized feature films selected by the Hollywood establishment: each Oscar winner for Best Picture, as well as those voted the greatest by members of the American Film Institute.