Ferdinand Porsche - Genesis of Genius

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Author :
Publisher : Bentley Pub
ISBN 13 : 9780837615578
Total Pages : 496 pages
Book Rating : 4.6/5 (155 download)

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Book Synopsis Ferdinand Porsche - Genesis of Genius by : Karl Ludvigsen

Download or read book Ferdinand Porsche - Genesis of Genius written by Karl Ludvigsen and published by Bentley Pub. This book was released on 2009-10-01 with total page 496 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Ferdinand Porsche - Genesis of Genius, author Karl Ludvigsen reveals a dynamic young innovator who helped to chart the course of the automobile through the first decades of the twentieth century. As early as 1900, at the age of 25, Ferdinand Porsche pioneered hybrid technology to power his automobile designs. Once gasoline gained dominance as the power-source of choice, Porsche became relentless in his goal to design the fastest and most durable automobiles in Europe. Ferdinand Porsche - Genesis of Genius explores in depth the unique combination of ambition, determination and genius that were the genesis of an automotive dynasty which has continued to thrive and expand for over a century.

Porsche - Origin of the Species

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Author :
Publisher : Bentleypublishers.com
ISBN 13 : 9780837613314
Total Pages : 356 pages
Book Rating : 4.6/5 (133 download)

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Book Synopsis Porsche - Origin of the Species by : Karl E. Ludvigsen

Download or read book Porsche - Origin of the Species written by Karl E. Ludvigsen and published by Bentleypublishers.com. This book was released on 2012 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: Within Jerry Seinfeld's renowned Porsche collection resides an unassuming yet extraordinary piece of Porsche history: Porsche Gmünd coupe 356/2-040. Captured exclusively for this book in a series of evocative portraits by acclaimed automotive photographer Michael Furman, 040s unsullied originality conveys with startling immediacy the combination of artistry, innovation and determination that went into its improbable creation. Porsche-Origin of the Species will appeal to all car enthusiasts who are eager to know what events really ignited the spark from which all other Porsches evolved

Your Inner Fish

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Author :
Publisher : Vintage
ISBN 13 : 0307377164
Total Pages : 258 pages
Book Rating : 4.3/5 (73 download)

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Book Synopsis Your Inner Fish by : Neil Shubin

Download or read book Your Inner Fish written by Neil Shubin and published by Vintage. This book was released on 2008-01-15 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: The paleontologist and professor of anatomy who co-discovered Tiktaalik, the “fish with hands,” tells a “compelling scientific adventure story that will change forever how you understand what it means to be human” (Oliver Sacks). By examining fossils and DNA, he shows us that our hands actually resemble fish fins, our heads are organized like long-extinct jawless fish, and major parts of our genomes look and function like those of worms and bacteria. Your Inner Fish makes us look at ourselves and our world in an illuminating new light. This is science writing at its finest—enlightening, accessible and told with irresistible enthusiasm.

Porsche

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Author :
Publisher : Princeton Book Company Publishers
ISBN 13 :
Total Pages : 894 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Porsche by : Karl E. Ludvigsen

Download or read book Porsche written by Karl E. Ludvigsen and published by Princeton Book Company Publishers. This book was released on 1977 with total page 894 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Onion Book of Known Knowledge

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Author :
Publisher : Little, Brown
ISBN 13 : 031613323X
Total Pages : 259 pages
Book Rating : 4.3/5 (161 download)

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Book Synopsis The Onion Book of Known Knowledge by : The Onion

Download or read book The Onion Book of Known Knowledge written by The Onion and published by Little, Brown. This book was released on 2012-10-23 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you a witless cretin with no reason to live? Would you like to know more about every piece of knowledge ever? Do you have cash? Then congratulations, because just in time for the death of the print industry as we know it comes the final book ever published, and the only one you will ever need: The Onion's compendium of all things known. Replete with an astonishing assemblage of facts, illustrations, maps, charts, threats, blood, and additional fees to edify even the most simple-minded book-buyer, The Onion Book of Known Knowledge is packed with valuable information -- such as the life stages of an Aunt; places to kill one's self in Utica, New York; and the dimensions of a female bucket, or "pail." With hundreds of entries for all 27 letters of the alphabet, The Onion Book of Known Knowledge must be purchased immediately to avoid the sting of eternal ignorance.

Brand Relevance

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 0470613580
Total Pages : 400 pages
Book Rating : 4.4/5 (76 download)

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Book Synopsis Brand Relevance by : David A. Aaker

Download or read book Brand Relevance written by David A. Aaker and published by John Wiley & Sons. This book was released on 2011-01-25 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Branding guru Aaker shows how to eliminate the competition and become the lead brand in your market This ground-breaking book defines the concept of brand relevance using dozens of case studies-Prius, Whole Foods, Westin, iPad and more-and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats for the competition. Aaker reveals how these companies have made other brands in their categories irrelevant. Key points: When managing a new category of product, treat it as if it were a brand; By failing to produce what customers want or losing momentum and visibility, your brand becomes irrelevant; and create barriers to competitors by supporting innovation at every level of the organization. Using dozens of case studies, shows how to create or dominate new categories or subcategories, making competitors irrelevant Shows how to manage the new category or subcategory as if it were a brand and how to create barriers to competitors Describes the threat of becoming irrelevant by failing to make what customer are buying or losing energy David Aaker, the author of four brand books, has been called the father of branding This book offers insight for creating and/or owning a new business arena. Instead of being the best, the goal is to be the only brand around-making competitors irrelevant.

The Fearless Organization

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1119477263
Total Pages : 181 pages
Book Rating : 4.1/5 (194 download)

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Book Synopsis The Fearless Organization by : Amy C. Edmondson

Download or read book The Fearless Organization written by Amy C. Edmondson and published by John Wiley & Sons. This book was released on 2018-11-14 with total page 181 pages. Available in PDF, EPUB and Kindle. Book excerpt: Conquer the most essential adaptation to the knowledge economy The Fearless Organization: Creating Psychological Safety in the Workplace for Learning, Innovation, and Growth offers practical guidance for teams and organizations who are serious about success in the modern economy. With so much riding on innovation, creativity, and spark, it is essential to attract and retain quality talent—but what good does this talent do if no one is able to speak their mind? The traditional culture of "fitting in" and "going along" spells doom in the knowledge economy. Success requires a continuous influx of new ideas, new challenges, and critical thought, and the interpersonal climate must not suppress, silence, ridicule or intimidate. Not every idea is good, and yes there are stupid questions, and yes dissent can slow things down, but talking through these things is an essential part of the creative process. People must be allowed to voice half-finished thoughts, ask questions from left field, and brainstorm out loud; it creates a culture in which a minor flub or momentary lapse is no big deal, and where actual mistakes are owned and corrected, and where the next left-field idea could be the next big thing. This book explores this culture of psychological safety, and provides a blueprint for bringing it to life. The road is sometimes bumpy, but succinct and informative scenario-based explanations provide a clear path forward to constant learning and healthy innovation. Explore the link between psychological safety and high performance Create a culture where it’s “safe” to express ideas, ask questions, and admit mistakes Nurture the level of engagement and candor required in today’s knowledge economy Follow a step-by-step framework for establishing psychological safety in your team or organization Shed the "yes-men" approach and step into real performance. Fertilize creativity, clarify goals, achieve accountability, redefine leadership, and much more. The Fearless Organization helps you bring about this most critical transformation.

Crossing the Rubicon

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Author :
Publisher : New Society Publisher
ISBN 13 : 1550923188
Total Pages : 773 pages
Book Rating : 4.5/5 (59 download)

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Book Synopsis Crossing the Rubicon by : Michael C. Ruppert

Download or read book Crossing the Rubicon written by Michael C. Ruppert and published by New Society Publisher. This book was released on 2004-09-15 with total page 773 pages. Available in PDF, EPUB and Kindle. Book excerpt: The acclaimed investigative reporter and author of Confronting Collapse examines the global forces that led to 9/11 in this provocative exposé. The attacks of September 11, 2001 were accomplished through an amazing orchestration of logistics and personnel. Crossing the Rubicon examines how such a conspiracy was possible through an interdisciplinary analysis of petroleum, geopolitics, narco-traffic, intelligence and militarism—without which 9/11 cannot be understood. In reality, 9/11 and the resulting "War on Terror" are parts of a massive authoritarian response to an emerging economic crisis of unprecedented scale. Peak Oil—the beginning of the end for our industrial civilization—is driving the elites of American power to implement unthinkably draconian measures of repression, warfare and population control. Crossing the Rubicon is more than a story of corruption and greed. It is a map of the perilous terrain through which we are all now making our way.

Transformative Entrepreneurs

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Author :
Publisher : Macmillan
ISBN 13 : 1137000260
Total Pages : 220 pages
Book Rating : 4.1/5 (37 download)

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Book Synopsis Transformative Entrepreneurs by : Jeffrey A. Harris

Download or read book Transformative Entrepreneurs written by Jeffrey A. Harris and published by Macmillan. This book was released on 2012-01-17 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: Entrepreneurs are the key to any successful new business. But having a good idea is not enough . . . too many good ideas fail at the execution level. Meticulously researched with fresh insights into the entrepreneurial process, Transformative Entrepreneurs provides a fascinating perspective on those enterprises and entrepreneurs that have changed the landscape of society, and highlights the challenges and excitement of launching new innovative businesses. Jeff Harris brings in-depth perceptions from his nearly thirty years of venture capital experience to provide a thorough understanding of the transformative ideas and leadership abilities that separate the winners and losers. From Fred Smith's Federal Express to Hugh Hefner's Playboy, and Ted Turner's CNN to Herb Kelleher's Southwest Airlines, the pioneering business models and execution skills of the founders come to life providing an inspirational lens for those chasing the dream.

Market-led Strategic Change

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Author :
Publisher : Routledge
ISBN 13 : 075065225X
Total Pages : 780 pages
Book Rating : 4.7/5 (56 download)

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Book Synopsis Market-led Strategic Change by : Nigel Piercy

Download or read book Market-led Strategic Change written by Nigel Piercy and published by Routledge. This book was released on 2002 with total page 780 pages. Available in PDF, EPUB and Kindle. Book excerpt: The third edition of Market-Led Strategic Change builds on the massive success of the previous two editions, popular with lecturers and students alike, presenting an innovative approach to solving an old problem: making marketing happen! In his witty and direct style, Nigel Piercy has radically updated this seminal text, popular with managers, students, and lecturers alike, to take into account the most recent developments in the field. With a central focus on customer value and creative strategic thinking, he fully evaluates the impact of electronic business on marketing and sales strategy, and stresses the goal of totally integrated marketing to deliver superior customer value. "Reality Checks" throughout the text challenge the reader to be realistic and pragmatic. The book confronts the critical issues now faced in strategic marketing: · escalating customer demands driving the imperative for superior value · totally integrated marketing to deliver customer value · the profound impact of electronic business on customer relationships · managing processes like planning and budgeting to achieve effective implementation At once pragmatic, cutting-edge and thought-provoking, Market-Led Strategic Change is essential reading for all managers, students and lecturers seeking a definitive guide to the demands and challenges of strategic marketing in the 21st century. Hugely successful previous editions Thoroughly updated with and new cases 'Reality Checks' in each chapter to encourage pragmatic mindset

Battle for the Beetle

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Author :
Publisher : Bentley Publishers
ISBN 13 :
Total Pages : 482 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Battle for the Beetle by : Karl E. Ludvigsen

Download or read book Battle for the Beetle written by Karl E. Ludvigsen and published by Bentley Publishers. This book was released on 2000 with total page 482 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ludvigsen traces the history of the Volkswagon Beetle, from its inception as a people's car for Hitler's Germany to its status as a beloved American icon, to the arrival of the New Beetle in 1998. He focuses on the car's creation, the industry-wide power struggle following the German defeat in World

Car Crash Culture

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Author :
Publisher : Springer
ISBN 13 : 1137093218
Total Pages : 376 pages
Book Rating : 4.1/5 (37 download)

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Book Synopsis Car Crash Culture by : M. Brottman

Download or read book Car Crash Culture written by M. Brottman and published by Springer. This book was released on 2016-04-30 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: A morbidly fascinating and articulate collection of essays, this book explores the grim underside of America's cult of the automobile and the disturbing, frequently conspiratorial, speculations that arise whenever the car becomes the cause or the site of human death. Through analysis of fatal celebrity car accidents and other examples of death by automobile, as well as through personal memoir and forensic reports, cultural critics ponder our very human fascination with the car crash. Topics include the roles and experiences of passengers and bystanders, car crash conspiracy theories, the automobile as a site of murder, studies of car crash cinema, and psychological interpretations of the notion of the 'accident.' The book features original essays by such underground icons as Kenneth Anger and Adam Parfrey.

Professor Porsche's Wars

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Author :
Publisher : Wharncliffe
ISBN 13 : 9781783030194
Total Pages : 0 pages
Book Rating : 4.0/5 (31 download)

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Book Synopsis Professor Porsche's Wars by : Karl E. Ludvigsen

Download or read book Professor Porsche's Wars written by Karl E. Ludvigsen and published by Wharncliffe. This book was released on 2014 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Regarded as one of the great automotive engineers of the twentieth century, Ferdinand Porsche is well remembered today for his remarkable automotive designs including the Volkswagen Beetle and Auto Union Grand Prix cars. Yet there is another side to his extraordinary career, for he was an equally inventive designer of military vehicles and machinery. In this field too he excelled. Indeed the sheer versatility of his contribution is astonishing. Karl Ludvigsen's study is the definitive guide. He tells the complete story, focusing on Porsche's relations with the German armed forces and on the stream of advanced designs he was responsible for. Included are Austro Daimler's pioneering aero engines, the Kübelwagen, Schwimmwagen, Type 100 Leopard tank, Ferdinand or Elefant tank destroyer and the astounding Type 205 Maus tank. He also describes Porsche's creative work on aero engines, tank engines and even a turbojet for the V-1 flying bomb. Karl Ludvigsen's account confirms the preeminence of Ferdinand Porsche as a brilliant and prolific engineer, one of the most remarkable of his generation.

Porsche-Excellence Was Expected

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Author :
Publisher : Bentley Publishers
ISBN 13 : 9780837617695
Total Pages : 2836 pages
Book Rating : 4.6/5 (176 download)

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Book Synopsis Porsche-Excellence Was Expected by : Karl E. Ludvigsen

Download or read book Porsche-Excellence Was Expected written by Karl E. Ludvigsen and published by Bentley Publishers. This book was released on 2019-09-03 with total page 2836 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Porsche: Excellence Was Expected explores the history of the Porsche company, its cars, and its motor racing heritage from its beginning in 1948 through its sixty years as an independent family-owned car company to its continued success in 2019 under the auspices of the Volkswagen Group. Author Karl Ludvigsen goes behind the scenes to explore the events that eventually plunged Porsche into the hands of Volkswagen. And he outlines in detail just how and why, after the final schism from the Porsche/Piech dynasty in 2012, Porsche has continued to be Porsche. New material for the 2019 edition includes the continuing evolution of the iconic Porsche 911, allocating five chapters to dissecting the design and engineering of the Type 991 production cars and GT racers. He also looks at the continuing market success of the Cayenne, Cayman, Macan and Panamera. Competition coverage is expanded to include the exotic 918 hybrid and the winning 919 Hybrid LMP1 racer. A final chapter on Porsche's high-performance, all-electric Taycan production car points the way to the iconic sports-car maker's future."--Provided by publisher.

The Spy's Son

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Author :
Publisher : Open Road + Grove/Atlantic
ISBN 13 : 0802191312
Total Pages : 401 pages
Book Rating : 4.8/5 (21 download)

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Book Synopsis The Spy's Son by : Bryan Denson

Download or read book The Spy's Son written by Bryan Denson and published by Open Road + Grove/Atlantic. This book was released on 2015-05-05 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: The true account of the Nicholsons, the father and son who sold national secrets to Russia. “One of the strangest spy stories in American history” (Robert Lindsey, author of The Falcon and the Snowman). Investigative reporter and Pulitzer Prize finalist Bryan Denson tells the riveting story of the father and son co-conspirators who betrayed the United States. Jim Nicholson was one of the CIA’s top veteran case officers. By day, he taught spycraft at the CIA’s clandestine training center, The Farm. By night, he was a minivan-driving single father racing home to have dinner with his kids. But Nicholson led a double life. For more than two years, he had met covertly with agents of Russia’s foreign intelligence service and turned over troves of classified documents. In 1997, Nicholson became the highest-ranking CIA officer ever convicted of espionage. But his duplicity didn’t stop there. While behind the bars of a federal prison, the former mole systematically groomed the one person he trusted most to serve as his stand-in: his youngest son, Nathan. When asked to smuggle messages out of prison to Russian contacts, Nathan saw an opportunity to be heroic and to make his father proud. “Filled with fascinating details of the cloak-and-dagger techniques of KGB and CIA operatives, double agents, and spy catchers . . . A poignant and painful tale of family love, loyalty, manipulation and betrayal.” —The Oregonian

The Economics Book

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Author :
Publisher : Penguin
ISBN 13 : 1465438408
Total Pages : 751 pages
Book Rating : 4.4/5 (654 download)

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Book Synopsis The Economics Book by : DK

Download or read book The Economics Book written by DK and published by Penguin. This book was released on 2014-12-19 with total page 751 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn about trade and global economic crises in The Economics Book. Part of the fascinating Big Ideas series, this book tackles tricky topics and themes in a simple and easy to follow format. Learn about Economics in this overview guide to the subject, great for novices looking to find out more and experts wishing to refresh their knowledge alike! The Economics Book brings a fresh and vibrant take on the topic through eye-catching graphics and diagrams to immerse yourself in. This captivating book will broaden your understanding of Economics, with: - More than 100 of the greatest ideas in economics - Packed with facts, charts, timelines and graphs to help explain core concepts - A visual approach to big subjects with striking illustrations and graphics throughout - Easy to follow text makes topics accessible for people at any level of understanding The Economics Book is a captivating introduction to historically important and emerging ideas in a field of science that often confuses newcomers, aimed at adults with an interest in the subject and students wanting to gain more of an overview. Here you’ll discover more than 100 of the greatest ideas, from the earliest experiences of trade to global economic crises, through exciting text and bold graphics. Your Economics Questions, Simply Explained This fresh new guide examines everything from the current financial climate of markets in turmoil and whole economies in melt-down. If you thought it was difficult to learn about this field of science, The Economics Book presents key information in a clear layout. From the earliest development of private property to the cutting-edge modern game theory, learn about centuries of economic thought, making clear even the most complex of concepts. The Big Ideas Series With millions of copies sold worldwide, The Economics Book is part of the award-winning Big Ideas series from DK. The series uses striking graphics along with engaging writing, making big topics easy to understand.

The People’s Car

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Author :
Publisher : Harvard University Press
ISBN 13 : 0674075757
Total Pages : 298 pages
Book Rating : 4.6/5 (74 download)

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Book Synopsis The People’s Car by : Bernhard Rieger

Download or read book The People’s Car written by Bernhard Rieger and published by Harvard University Press. This book was released on 2013-04-16 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: At the Berlin Auto Show in 1938, Adolf Hitler presented the prototype for a small, oddly shaped, inexpensive family car that all good Aryans could enjoy. Decades later, that automobile—the Volkswagen Beetle—was one of the most beloved in the world. Bernhard Rieger examines culture and technology, politics and economics, and industrial design and advertising genius to reveal how a car commissioned by Hitler and designed by Ferdinand Porsche became an exceptional global commodity on a par with Coca-Cola. Beyond its quality and low cost, the Beetle’s success hinged on its uncanny ability to capture the imaginations of people across nations and cultures. In West Germany, it came to stand for the postwar “economic miracle” and helped propel Europe into the age of mass motorization. In the United States, it was embraced in the suburbs, and then prized by the hippie counterculture as an antidote to suburban conformity. As its popularity waned in the First World, the Beetle crawled across Mexico and Latin America, where it symbolized a sturdy toughness necessary to thrive amid economic instability. Drawing from a wealth of sources in multiple languages, The People’s Car presents an international cast of characters—executives and engineers, journalists and advertisers, assembly line workers and car collectors, and everyday drivers—who made the Beetle into a global icon. The Beetle’s improbable story as a failed prestige project of the Third Reich which became a world-renowned brand illuminates the multiple origins, creative adaptations, and persisting inequalities that characterized twentieth-century globalization.