Fashion Brand Stories

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Author :
Publisher : Bloomsbury Publishing
ISBN 13 : 1350135577
Total Pages : 217 pages
Book Rating : 4.3/5 (51 download)

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Book Synopsis Fashion Brand Stories by : Joseph H. Hancock

Download or read book Fashion Brand Stories written by Joseph H. Hancock and published by Bloomsbury Publishing. This book was released on 2022-10-20 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: Through ten detailed case studies on groundbreaking brands like Vivienne Westwood, Vera Wang, Levi's®, and The Gap Inc., Fashion Brand Stories shows how fashion retailers and designers use storytelling to establish and maintain relationships with their customers. These entertaining case studies explore the evolution of each brand as a cultural entity with its own carefully crafted personality. Aided by interviews with industry professionals, you'll learn how brands start out, grow and encounter success or failure and how to apply those hard-won lessons to your own thoughts on branding. This beautifully illustrated third edition covers the changing role of social media, celebrity endorsements, quality over quantity, and more ethical sourcing, manufacturing, and consumption. Instructor's resources to accompany this edition are available at bloomsbury.pub/fashion-brand-stories-3e

Fashion Brands

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Author :
Publisher : Kogan Page Publishers
ISBN 13 : 9780749442996
Total Pages : 284 pages
Book Rating : 4.4/5 (429 download)

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Book Synopsis Fashion Brands by : Mark Tungate

Download or read book Fashion Brands written by Mark Tungate and published by Kogan Page Publishers. This book was released on 2005 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: Analyzes fashion from a marketing perspective including brands, logos, advertising and psychology.

Fashion Brand Stories

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Author :
Publisher : Bloomsbury Publishing
ISBN 13 : 1350135569
Total Pages : 217 pages
Book Rating : 4.3/5 (51 download)

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Book Synopsis Fashion Brand Stories by : Joseph H. Hancock

Download or read book Fashion Brand Stories written by Joseph H. Hancock and published by Bloomsbury Publishing. This book was released on 2022-10-20 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: Through ten detailed case studies on groundbreaking brands like Vivienne Westwood, Vera Wang, Levi's®, and The Gap Inc., Fashion Brand Stories shows how fashion retailers and designers use storytelling to establish and maintain relationships with their customers. These entertaining case studies explore the evolution of each brand as a cultural entity with its own carefully crafted personality. Aided by interviews with industry professionals, you'll learn how brands start out, grow and encounter success or failure and how to apply those hard-won lessons to your own thoughts on branding. This beautifully illustrated third edition covers the changing role of social media, celebrity endorsements, quality over quantity, and more ethical sourcing, manufacturing, and consumption. Instructor's resources to accompany this edition are available at bloomsbury.pub/fashion-brand-stories-3e

Storytelling in Luxury Fashion

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Author :
Publisher : Routledge
ISBN 13 : 1000259684
Total Pages : 211 pages
Book Rating : 4.0/5 (2 download)

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Book Synopsis Storytelling in Luxury Fashion by : Amanda Sikarskie

Download or read book Storytelling in Luxury Fashion written by Amanda Sikarskie and published by Routledge. This book was released on 2020-11-22 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the ways in which luxury fashion brands use their heritage in their digital storytelling and marketing. With chapters from authors in China and Macau (PRC), India, Romania, Turkey, the United Kingdom, and the United States, covering British, Chinese, French, Japanese, Indian, Italian, and Turkish brands, this truly global collection is the first book of its kind devoted solely to the emerging study of digital heritage storytelling. This method of reaching potential consumers and perpetuating brand identity is a hugely important factor in the marketing of luxury brands and has yet to be studied comprehensively. The book will be of interest to scholars working in fashion studies, fashion history, design history, design studies, digital humanities, and fashion marketing.

Transglobal Fashion Narratives

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Author :
Publisher : Intellect (UK)
ISBN 13 : 9781783208449
Total Pages : 0 pages
Book Rating : 4.2/5 (84 download)

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Book Synopsis Transglobal Fashion Narratives by : Anne Peirson-Smith

Download or read book Transglobal Fashion Narratives written by Anne Peirson-Smith and published by Intellect (UK). This book was released on 2018 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Everywhere we look, people are using fashion to communicate self and society--who they are, and where they belong. Transglobal Fashion Narratives presents an international, interdisciplinary analysis of those narratives. Moving from sweatshop to runway, page to screen, camera to blog, and artist to audience, the book examines fashion as a mediated form of content in branding, as a literary and filmic device, and as a personal form of expression by industry professionals, journalists, and bloggers.

Brand Storytelling

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Publisher : Kogan Page Publishers
ISBN 13 : 1398610097
Total Pages : 257 pages
Book Rating : 4.3/5 (986 download)

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Book Synopsis Brand Storytelling by : Miri Rodriguez

Download or read book Brand Storytelling written by Miri Rodriguez and published by Kogan Page Publishers. This book was released on 2023-07-03 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by the award-winning storyteller Miri Rodriguez at Microsoft, this bestselling book gets back to the heart of brand loyalty, consumer behavior and engagement as a business strategy by using storytelling to trigger the emotions that humans are driven by. Despite understanding essential storytelling techniques, brands continue to explain how their product or service can help the customer, rather than showcasing how the customer's life has changed as a result of them. This second edition of Brand Storytelling contains new trends in storytelling, as well as expanding on story experience and employee experience. This book explores the future of brand storytelling in a post pandemic era. New to this edition is also a 'How to Guide' taking readers through each step of the design thinking process in order to prototype their stories. Brand Storytelling provides a step-by-step guide to assess, dismantle and rebuild a brand story, shifting the brand from a 'hero' to 'sidekick' mentality and positioning the customer as a key influencer to motivate the audience. Clarifying why machine-learning, AI and automation only tell one side of the story, this book will inspire you with cutting edge interviews and case studies from leading brands like Expedia, Coca Cola, McDonalds, Adobe and Google to tap into authentic brand loyalty and human connection.

Kate Young, Dressing for the Dark Red Carpet Edition

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Author :
Publisher :
ISBN 13 : 9781614286189
Total Pages : 144 pages
Book Rating : 4.2/5 (861 download)

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Book Synopsis Kate Young, Dressing for the Dark Red Carpet Edition by :

Download or read book Kate Young, Dressing for the Dark Red Carpet Edition written by and published by . This book was released on 2017-02-15 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: In her first-ever book, celebrity stylist Kate Young draws inspiration from iconic fashion moments in film to choose the most influential eveningwear styles of all time, and offers her expert insight as to why these looks are so definitive and are worth revisiting today for that special night out. Spanning classic moments such as Audrey Hepburn in a timeless pink cocktail dress in Breakfast at Tiffany's and Julia Roberts in that iconic red gown in Pretty Woman, this book, complete with a directory of go-tos, is an accessory no woman will want to dress for the dark without.

Brand/Story

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Author :
Publisher : Bloomsbury Publishing USA
ISBN 13 : 1501300024
Total Pages : 225 pages
Book Rating : 4.5/5 (13 download)

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Book Synopsis Brand/Story by : Joseph Hancock

Download or read book Brand/Story written by Joseph Hancock and published by Bloomsbury Publishing USA. This book was released on 2016-03-10 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brand/Story: Cases and Explorations in Fashion Branding, Second Edition examines how a retailer, manufacturer, or designer label uses storytelling to grab a consumer's interest. For consumers, branding tells the story and creates the identity for a product, a person, and a company. Using 10 case studies on such notable brands as Levis and Vivienne Westwood, Brand/Story looks at what a fashion brand is about and why companies advertise the way they do. It enables the reader to think critically about branding-both the medium and the message-and not simply take advertisements and brands at face value. New to this edition: ~Features 7 new brands including LuluLemon, Warby Parker, MAC Cosmetics and Topshop/Topman ~Over 40 new color images including advertisements for Ralph Lauren, Vera Wang, and Dolce & Gabbana ~Updated interviews with industry professionals including Nancy Mair, General Merchandise Manager, Burlington Stores and Jill Walker-Roberts, President of Walker-Roberts Consulting ~New Go Outside! exercises provide readers with scenarios in which they can apply what they learn to other brands they encounter ~Chapter objectives and discussion questions allow the reader to fully engage with the content Instructor Resources: ~Instructor's Guide and Test Bank provide suggestions for planning the course and using the text in the classroom ~ PowerPoint presentations include images from the book and provide a framework for lecture and discussion

Building a StoryBrand

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Author :
Publisher : HarperCollins Leadership
ISBN 13 : 0718033337
Total Pages : 241 pages
Book Rating : 4.7/5 (18 download)

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Book Synopsis Building a StoryBrand by : Donald Miller

Download or read book Building a StoryBrand written by Donald Miller and published by HarperCollins Leadership. This book was released on 2017-10-10 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: More than half-a-million business leaders have discovered the power of the StoryBrand Framework, created by New York Times best-selling author and marketing expert Donald Miller. And they are making millions. If you use the wrong words to talk about your product, nobody will buy it. Marketers and business owners struggle to effectively connect with their customers, costing them and their companies millions in lost revenue. In a world filled with constant, on-demand distractions, it has become near-impossible for business owners to effectively cut through the noise to reach their customers, something Donald Miller knows first-hand. In this book, he shares the proven system he has created to help you engage and truly influence customers. The StoryBrand process is a proven solution to the struggle business leaders face when talking about their companies. Without a clear, distinct message, customers will not understand what you can do for them and are unwilling to engage, causing you to lose potential sales, opportunities for customer engagement, and much more. In Building a StoryBrand, Donald Miller teaches marketers and business owners to use the seven universal elements of powerful stories to dramatically improve how they connect with customers and grow their businesses. His proven process has helped thousands of companies engage with their existing customers, giving them the ultimate competitive advantage. Building a StoryBrand does this by teaching you: The seven universal story points all humans respond to; The real reason customers make purchases; How to simplify a brand message so people understand it; and How to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.

Fashion Entrepreneurship

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Author :
Publisher : Routledge
ISBN 13 : 1315458756
Total Pages : 273 pages
Book Rating : 4.3/5 (154 download)

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Book Synopsis Fashion Entrepreneurship by : Neri Karra

Download or read book Fashion Entrepreneurship written by Neri Karra and published by Routledge. This book was released on 2021-11-28 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fashion generates over a trillion dollars in sales annually and has the priceless ability to beguile its customers around the world. Fashion Entrepreneurship: The Creation of the Global Fashion Business provides the first authoritative history of the global fashion industry, from its emergence to the present day, with a focus on the entrepreneurs at the nucleus of many of the world’s influential brands. It shows how successive generations of entrepreneurs built and developed their brands, democratizing access to fashion brands throughout the world. This book analyzes the careers of the greatest fashion entrepreneurs from the nineteenth century onward, including such legendary names as Charles Worth, Coco Chanel, Christian Dior, Yves Saint Laurent, and Giorgio Armani. It shows how this distinct form of entrepreneurship has arisen and what lessons new entrepreneurs can learn from the past to create thriving fashion businesses in today’s rapidly changing modern world. Filled with fascinating stories from the world of fashion, as well as detailed business analysis and practical advice for people looking to create successful brands, Fashion Entrepreneurship is an essential read for students of fashion and entrepreneurship, and anyone looking to understand, and succeed in, this most glamorous of industries.

The Hidden Facts of Fashion

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Author :
Publisher : Fashionary
ISBN 13 : 9789887711087
Total Pages : 0 pages
Book Rating : 4.7/5 (11 download)

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Book Synopsis The Hidden Facts of Fashion by : Fashionary

Download or read book The Hidden Facts of Fashion written by Fashionary and published by Fashionary. This book was released on 2019 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Hidden Facts of Fashion is not just a book of random facts - it's a combination of fashion, fun, surprise, knowledge, and helpful hacks. Brought to life with photographs and illustrations, The Hidden Facts of Fashion will enrich your fashion knowledge across 80 different topics, revealing phenomena, unexpected history, fun stories, and more.

Fashionopolis

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Author :
Publisher :
ISBN 13 : 0735224013
Total Pages : 322 pages
Book Rating : 4.7/5 (352 download)

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Book Synopsis Fashionopolis by : Dana Thomas

Download or read book Fashionopolis written by Dana Thomas and published by . This book was released on 2019 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: An investigation into the damage wrought by the colossal clothing industry--and the grassroots, high-tech, international movement fighting to reform it from a bestselling journalist who has traveled the globe to discover the visionary designers and companies who are propelling the industry toward that more positive future.ture.

The Fashion Chronicles

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Author :
Publisher : Mitchell Beazley
ISBN 13 : 1784725633
Total Pages : 288 pages
Book Rating : 4.7/5 (847 download)

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Book Synopsis The Fashion Chronicles by : Amber Butchart

Download or read book The Fashion Chronicles written by Amber Butchart and published by Mitchell Beazley. This book was released on 2018-09-06 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: From BBC television and radio presenter Amber Butchart, The Fashion Chronicles is an exploration of 100 of the most fascinating style stories ever told. From Eve's fig leaf to Hilary Clinton's pantsuit, the way we choose to clothe our bodies can carry layer upon layer of meaning. Across cultures and throughout history people have used clothing to signify power and status, to adorn and beautify, even to prop up or dismantle regimes. Here, explore the best-dressed figures in history, from Cleopatra to Beyoncé, Joan of Arc to RuPaul. Some have influenced the fashion of today, while some have used their clothing to change the world. But all have a sartorial story to tell. Entries include: Tutankhamun Boudicca Eleanor of Acquitane Genghis Khan King Philip II of Spain King Louis XIV of France Catherine the Great Marie Antoinette Karl Marx Amelia Earhart Josephine Baker Frida Kahlo Malcolm X Marsha Hunt Beyoncé Chimamanda Ngozi Adichie ...and many more

Designing Fashion's Future

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Publisher : Bloomsbury Publishing
ISBN 13 : 1350092487
Total Pages : 241 pages
Book Rating : 4.3/5 (5 download)

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Book Synopsis Designing Fashion's Future by : Alice Payne

Download or read book Designing Fashion's Future written by Alice Payne and published by Bloomsbury Publishing. This book was released on 2020-12-10 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do fashion designers design? How does design function within the industry? How can design practices open up sustainable pathways for fashion's future? Designing Fashion's Future responds to these questions to offer a fresh understanding of design practices within the sprawling, shifting fashion system. Fashion design is typically viewed as the rarefied practice of elite professionals, or else as a single stage within the apparel value chain. Alice Payne shows how design needn't be reduced to a set of decisions by a designer or design team, but can instead be examined as a process, object, or agent that shapes fashion's material and symbolic worlds. Designing Fashion's Future draws on more than 50 interviews with industry professionals based in Australia, Asia, North America, Europe, and the United Kingdom. These diverse perspectives from multinational retailers, independent and experimental contexts ground the discussion in contemporary industry practices.

Display of Power

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Publisher :
ISBN 13 : 9781939447678
Total Pages : 0 pages
Book Rating : 4.4/5 (476 download)

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Book Synopsis Display of Power by : Daymond John

Download or read book Display of Power written by Daymond John and published by . This book was released on 2015-08-04 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Daymond John was inexperienced. He was uneducated. With no formal business training to speak of, he was just a hustler from Hollis with a pipedream of making it big. That was all before he turned the world of fashion on its head. And now, more than a decade after FUBU's wildly successful launch, founder and CEO Daymond John is out to tell the story of the FUBU fashion empire. More than just another amazing American success story, Display of Power tells how four ordinary guys from Queens, New York, rose from street corners to corner offices and became the greatest trendsetters of our generation. Daymond John lays it all out on the line--his secrets to success, his triumphs, and his utter failures--to show what it takes to harness and display the power that resides in us all. Part autobiography and part blueprint for success, Display of Power is a purely compelling read for anyone who wants something bigger out of life.

You Are What You Wear

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Publisher : Hachette UK
ISBN 13 : 0738215333
Total Pages : 272 pages
Book Rating : 4.7/5 (382 download)

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Book Synopsis You Are What You Wear by : Jennifer Baumgartner

Download or read book You Are What You Wear written by Jennifer Baumgartner and published by Hachette UK. This book was released on 2012-03-27 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most every woman has found herself with a closet full of too many clothes or surrounded by brand-new items that somehow never get worn. Instead she gets stuck wearing the same few familiar pieces from a wardrobe that just doesn't feel "right." Dr. Jennifer Baumgartner argues that all those things are actually manifestations of deeper life issues.What if you could understand your appearance as a representation of your inner unresolved conflicts and then assemble a wardrobe to match the way you wish to be perceived? In this fashion guide that is like no other, Dr. Baumgartner helps readers identify the psychology behind their choices, so they can not only develop a personal style that suits their identity but also make positive changes in all areas of life.

Little Box of Style

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Publisher : Welbeck Publishing
ISBN 13 : 9781787396791
Total Pages : 640 pages
Book Rating : 4.3/5 (967 download)

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Book Synopsis Little Box of Style by : Emma Baxter-Wright

Download or read book Little Box of Style written by Emma Baxter-Wright and published by Welbeck Publishing. This book was released on 2021-03-04 with total page 640 pages. Available in PDF, EPUB and Kindle. Book excerpt: The boxed set of the stories of four iconic fashion houses, including images of their designs and text on the personalities behind the brands.