Consumer Behaviour and Sustainable Fashion Consumption

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Author :
Publisher : Springer
ISBN 13 : 9811312656
Total Pages : 101 pages
Book Rating : 4.8/5 (113 download)

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Book Synopsis Consumer Behaviour and Sustainable Fashion Consumption by : Subramanian Senthilkannan Muthu

Download or read book Consumer Behaviour and Sustainable Fashion Consumption written by Subramanian Senthilkannan Muthu and published by Springer. This book was released on 2018-06-21 with total page 101 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book analyses the importance of consumer behaviour in sustainable fashion and consumption. Consumer behaviour plays a major role in sustainability, and when it comes to textile products, a number of studies have shown that for certain product categories, consumer behaviour during use and disposal stages influences the entire life cycle impacts of the product more than the raw material and manufacturing stages. However green the production, the overall sustainability of a product depends on the consumers who use and dispose of it.

Fashion Branding and Consumer Behaviors

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Author :
Publisher : Springer Science & Business Media
ISBN 13 : 1493902776
Total Pages : 153 pages
Book Rating : 4.4/5 (939 download)

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Book Synopsis Fashion Branding and Consumer Behaviors by : Tsan-Ming Choi

Download or read book Fashion Branding and Consumer Behaviors written by Tsan-Ming Choi and published by Springer Science & Business Media. This book was released on 2014-01-30 with total page 153 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fashion Branding and Consumer Behaviors presents eye-opening theory, literature review and original research on the mutual influence of branding strategies and consumer response. Contributors use multiple methods to analyze consumers' psychosocial needs and the extent that their fulfillment goes beyond the usefulness or value of the items they purchase as well as the fashion industry's means of communicating brand identity and enhancing brand loyalty. Along the way, these studies raise important questions about consumer behaviors, consumer welfare, environmental ethics and the future of consumer research. Included in the coverage: A symbolic interactionist perspective on fashion brand personality and advertisement response. Optimizing fashion branding strategies in a fluctuating market. An analysis of fashion brand extensions by artificial neural networks. Domestic or foreign luxury brands? A comparison of status- and non-status- seeking teenagers. The impact of consumers’ need for uniqueness on purchase perception. How brand awareness relates to market outcome, brand equity and the marketing mix. A breakthrough volume on the complexities of how and why we buy, Fashion Branding and Consumer Behaviors will captivate researchers and practitioners in the fields of consumer psychology, marketing and economics.

Eco-Friendly and Fair

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Author :
Publisher : Routledge
ISBN 13 : 1351058339
Total Pages : 226 pages
Book Rating : 4.3/5 (51 download)

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Book Synopsis Eco-Friendly and Fair by : Mark Heuer

Download or read book Eco-Friendly and Fair written by Mark Heuer and published by Routledge. This book was released on 2018-05-11 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: The make-take-waste paradigm of fast fashion explains much of the producer and consumer behavior patterns towards fast fashion. The evolution from a two-season fashion calendar to fast fashion, characterized by rapid product cycles from retailers and impulse buying by consumers, presents new challenges to the environment, workplace and labour practices. This book provides a comprehensive overview of new insights into consumer behaviour mechanisms in order to shift practices toward sustainable fashion and to minimize the negative impacts of fast fashion on the environment and society. Concepts and techniques are presented that could overcome the formidable economic drivers of fast fashion and lead toward a future of sustainable fashion. While the need for change in the fashion industry post-Rana Plaza could not be more obvious, alternative and more sustainable consumption models have been under-investigated. The paucity of such research extends to highly consumptive consumer behaviours regarding fast fashion (i.e. impulse buying and throwaways) and the related impediments these behaviours pose for sustainable fashion. Written by leading researchers in the field of sustainable fashion and supported by the Textile Institute, this book evaluates fashion trends, what factors have led to new trends and how the factors supporting fast fashion differ from those of the past. It explores the economic drivers of fast fashion and what social, environmental and political factors should be maintained, and business approaches adopted, in order for fast fashion to be a sustainable model. In particular, it provides consumer behaviour concepts that can be utilized at the retail level to support sustainable fashion.

Sustainable Fashion: Consumer Awareness and Education

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Author :
Publisher : Springer
ISBN 13 : 9811312621
Total Pages : 82 pages
Book Rating : 4.8/5 (113 download)

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Book Synopsis Sustainable Fashion: Consumer Awareness and Education by : Subramanian Senthilkannan Muthu

Download or read book Sustainable Fashion: Consumer Awareness and Education written by Subramanian Senthilkannan Muthu and published by Springer. This book was released on 2018-06-19 with total page 82 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book uses case studies to discuss consumer awareness of and education on sustainable fashion. It highlights how some textile brands have started using consumer awareness tags to educate consumers on the use of their products (e.g. which machine cycle and temperature they should use to wash their products, as well as the best drying conditions in terms of environmental sustainability). Consumer awareness of and knowledge on sustainable fashion is the crux of customer-centric sustainability, and several NGOs and even brands have started taking essential steps to promote this.

Fashion and the Consumer Revolution in Contemporary Russia

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Author :
Publisher : Routledge
ISBN 13 : 1135020302
Total Pages : 200 pages
Book Rating : 4.1/5 (35 download)

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Book Synopsis Fashion and the Consumer Revolution in Contemporary Russia by : Olga Gurova

Download or read book Fashion and the Consumer Revolution in Contemporary Russia written by Olga Gurova and published by Routledge. This book was released on 2014-10-24 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores how clothing consumption has changed in Russia in the past 20 years as capitalism has grown in a postsocialist state, bringing with it a "consumer revolution." It shows how there has been and continues to be a massive change in the fashion retail market and how ideal lifestyles portrayed in glossy magazines and other media have contributed to the consumer revolution, as have shifts in the social structure and everyday life. Overall, the book, which includes the findings of extensive original research, including in-depth interviews with consumers, relates changes in fashion and retail to changing outlooks, identities, and ideologies in Russia more generally. The mentioned changes are also linked to the theoretical concept of fashion formed in postsocialist society.

Fashion Marketing

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Publisher : Business Expert Press
ISBN 13 : 160649905X
Total Pages : 136 pages
Book Rating : 4.6/5 (64 download)

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Book Synopsis Fashion Marketing by : Caroline Le Bon

Download or read book Fashion Marketing written by Caroline Le Bon and published by Business Expert Press. This book was released on 2014-10-10 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fashion is everywhere! It transcends domains and applies to almost any kind of product (e.g., apparel, cars, digital devices, food, literature, travel, music, house decoration and personal wellness). Fashion greatly influences public interest, media coverage, and product success. The global fashion industry is among the most important in terms of investments, trade, and employment, despite its dependence on unpredictable demand. This book focuses on the fashion apparel and accessories industry in an attempt to help managers answer the following questions: Why and how do fashion products appeal to consumers, despite their constantly varying attributes? What specific elements and benefits of fashion influence consumers, and how can companies exploit them and gain from these? Which marketing strategies and tactics should companies use to increase fashion products’ success while communicating and managing customers’ image? How can companies maintain customer loyalty and generate higher profits with fashion products? By undertaking deep analyses of manufacturers and retailers’ best practices, interviewing customers and companies, and reviewing recent academic research on fashion marketing, this book answers such questions and thus helps managers leverage the value that fashion adds to products while creating loyal customers in truly competitive fashion markets.

Fashion and Film

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Author :
Publisher : Springer Nature
ISBN 13 : 981139542X
Total Pages : 305 pages
Book Rating : 4.8/5 (113 download)

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Book Synopsis Fashion and Film by : Peter Bug

Download or read book Fashion and Film written by Peter Bug and published by Springer Nature. This book was released on 2019-09-17 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book aims to explore various aspects of the use of moving images in fashion retail and fashion apparel companies in-store or online. The use of moving images is growing in numbers and in relevance for consumers. Films can be used in various forms by fashion businesses in traditional media like cinema or TV and in modern forms like in social media or moving images in high street stores. The book provides a data-oriented analysis of the state-of-the-art with certain future outlooks. Additional areas of covering fashion in moving images, such as ‘fashion company identity films’ or ‘fashion and music videos’ are covered in order to get a more complete analysis from a consumer influenced perspective.

The Why of the Buy

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Publisher : Bloomsbury Publishing
ISBN 13 : 1609018982
Total Pages : 481 pages
Book Rating : 4.6/5 (9 download)

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Book Synopsis The Why of the Buy by : Patricia Mink Rath

Download or read book The Why of the Buy written by Patricia Mink Rath and published by Bloomsbury Publishing. This book was released on 2014-10-27 with total page 481 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer behavior affects the fashion industry-in design, production, merchandising and promotion at all levels-as much as it affects retailing. The Second Edition of Why of the Buy: Consumer Behavior and Fashion Marketing continues to address how psychology, sociology, and culture all influence the how, what, when, where, and why of the buy. The unifying element of this text is its presentation of current knowledge of consumer behavior applied to the fields of fashion and design in an enthusiastic and relevant way that will attract and engage students. New to this Edition -New What Do I Need to Know About …? feature lists the objectives of each chapter, providing a roadmap for study - New Chapter 11, Social Media and the Fashion Consumer, explores how the relationship between marketers, retailers, and consumers is aided by social media and the internet - New discussion of Omnichannel retailing in Ch. 13

Consumer Behavior

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Publisher :
ISBN 13 :
Total Pages : 568 pages
Book Rating : 4.E/5 ( download)

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Book Synopsis Consumer Behavior by : Michael R. Solomon

Download or read book Consumer Behavior written by Michael R. Solomon and published by . This book was released on 2004 with total page 568 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fashion is a driving force that shapes the way we live--it influences apparel, hairstyles, art, food, cosmetics, cars, music, toys, furniture, and many other aspects of our daily lives that we often take for granted. Fashion is a major component of popular culture--one that is everchanging. With a solid base in social science, and in economic and marketing research, "Consumer Behavior: In Fashion" provides a comprehensive analysis of today's fashion consumer. Up-to-date, thought-provoking information is presented in an engaging everyday context that helps students, business people and scholars understand how fashion shapes the everyday world of consumers. Among other special features, this comprehensive text: Starts each chapter with a consumer scenario used to analyze concepts covered in the chapter Relates consumer behavior concepts specifically to fashion products and processes Integrates the rapidly-evolving domain of fashion e-commerce Uses numerous fashion ads to explore how fashion companies attempt to communicate with their markets Includes both a marketing and consumer approach to the business of fashion Highlights both good and bad aspects of fashion marketing and offers a chapter on consumer and business ethics, social responsibility, and environmental issues Includes a chapter on consumer protection by business, government, and independent agencies

Fast Fashion, Fashion Brands and Sustainable Consumption

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Author :
Publisher : Springer
ISBN 13 : 9811312680
Total Pages : 59 pages
Book Rating : 4.8/5 (113 download)

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Book Synopsis Fast Fashion, Fashion Brands and Sustainable Consumption by : Subramanian Senthilkannan Muthu

Download or read book Fast Fashion, Fashion Brands and Sustainable Consumption written by Subramanian Senthilkannan Muthu and published by Springer. This book was released on 2018-06-21 with total page 59 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book discusses the connection between fast fashion brands and customer-centric sustainability. It highlights what consumers can do with fast fashion and the important aspects that need to be addressed to make fast fashion sustainable. Fast fashion is an inevitable element in today’s fashion business cycle and its adverse impacts on sustainable fashion are a major issue.

Circular Economy in Textiles and Apparel

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Publisher : Woodhead Publishing
ISBN 13 : 0081026536
Total Pages : 238 pages
Book Rating : 4.0/5 (81 download)

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Book Synopsis Circular Economy in Textiles and Apparel by : Subramanian Senthilkannan Muthu

Download or read book Circular Economy in Textiles and Apparel written by Subramanian Senthilkannan Muthu and published by Woodhead Publishing. This book was released on 2018-11-05 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: Circular Economy in Textiles and Apparel: Processing, Manufacturing, and Design is the first book to provide guidance on this subject, presenting the tools for implementing this paradigm and their impact on textile production methods. Sustainable business strategies are also covered, as are new design methods that can help in the reduction of waste. Drawing on contributions from leading experts in industry and academia, this book covers every aspect of this increasingly important subject and speculates on future developments. - Provides case studies on the circular economy in operation in the textiles industry - Identifies challenges to implementation and areas where more research is needed - Draws on both industrial innovation and academic research to explain an emerging topic with the potential to entirely change the way we make and use clothing

Advanced Fashion Technology and Operations Management

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Author :
Publisher : IGI Global
ISBN 13 : 1522518665
Total Pages : 466 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Advanced Fashion Technology and Operations Management by : Vecchi, Alessandra

Download or read book Advanced Fashion Technology and Operations Management written by Vecchi, Alessandra and published by IGI Global. This book was released on 2017-03-01 with total page 466 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fashion has been steadily moving from the brick and mortar to the digital market. As such, it is increasingly vital to research new methods that will help businesses to grow and succeed in this new sphere. Advanced Fashion Technology and Operations Management is a pivotal reference source for the latest development management strategies, fashion marketing, international business, and fashion entrepreneurship. Featuring extensive coverage across a range of relevant perspectives and topics, such as online shopping behavior, digital fashion, and e-commerce, this book is ideally designed for professionals, entrepreneurs, students, and researchers.

Fashionopolis

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Publisher :
ISBN 13 : 0735224013
Total Pages : 322 pages
Book Rating : 4.7/5 (352 download)

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Book Synopsis Fashionopolis by : Dana Thomas

Download or read book Fashionopolis written by Dana Thomas and published by . This book was released on 2019 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: An investigation into the damage wrought by the colossal clothing industry--and the grassroots, high-tech, international movement fighting to reform it from a bestselling journalist who has traveled the globe to discover the visionary designers and companies who are propelling the industry toward that more positive future.ture.

Post-Industrial Society

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Publisher : Springer Nature
ISBN 13 : 3030597393
Total Pages : 294 pages
Book Rating : 4.0/5 (35 download)

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Book Synopsis Post-Industrial Society by : Julia Kovalchuk

Download or read book Post-Industrial Society written by Julia Kovalchuk and published by Springer Nature. This book was released on 2021-02-02 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a critical and comparative understanding of post-industrial development, highlighting the driving forces and limitations, strategies, sources of funding, tools and technologies for its implementation. It presents the results of research on the formation and functioning of post-industrial development institutions in developed countries and developing countries as integral elements of the national innovation system, and implementation of economic modernization and transformation of business models taking into account contradictions between modern productive forces and getting out of date production relations. This book also explores the widespread impact of new technologies on various areas of modern society, which is often impaired by its conservatism. Comprising contributions from experts across various disciplines including economics, public administration, law, and psychology, this book provides a comprehensive overview of the opportunities and challenges associated with the modern development of society, production, and consumption. It is a book with appeal to scholars and students of economics, business and public administration, interested in post-industrial development in developed and developing countries, and the specifics of implementing strategies for technological improvement in industry and the service sector.

Fashion Made Fair

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Author :
Publisher : Prestel Publishing
ISBN 13 : 9783791381763
Total Pages : 0 pages
Book Rating : 4.3/5 (817 download)

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Book Synopsis Fashion Made Fair by : Ellen Köhrer

Download or read book Fashion Made Fair written by Ellen Köhrer and published by Prestel Publishing. This book was released on 2016 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book showcases the work of designers from all over the world, chosen for their ability to manufacture wearable, highly covetable clothing while also contributing to better working conditions, protecting the environment and applying innovative design techniques or materials. Included are companies that are rediscovering traditional handicrafts, upcycling designers who re-use textile waste and consumer-oriented approaches that make high fashion a little more cost-effective.

The Psychology of Fashion

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Author :
Publisher : Routledge
ISBN 13 : 1317217624
Total Pages : 151 pages
Book Rating : 4.3/5 (172 download)

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Book Synopsis The Psychology of Fashion by : Carolyn Mair

Download or read book The Psychology of Fashion written by Carolyn Mair and published by Routledge. This book was released on 2018-04-09 with total page 151 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Psychology of Fashion offers an insightful introduction to the exciting and dynamic world of fashion in relation to human behaviour, from how clothing can affect our cognitive processes to the way retail environments manipulate consumer behaviour. The book explores how fashion design can impact healthy body image, how psychology can inform a more sustainable perspective on the production and disposal of clothing, and why we develop certain shopping behaviours. With fashion imagery ever present in the streets, press and media, The Psychology of Fashion shows how fashion and psychology can make a positive difference to our lives.

Sustainability in Fashion

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Author :
Publisher : Springer
ISBN 13 : 3319512536
Total Pages : 284 pages
Book Rating : 4.3/5 (195 download)

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Book Synopsis Sustainability in Fashion by : Claudia E. Henninger

Download or read book Sustainability in Fashion written by Claudia E. Henninger and published by Springer. This book was released on 2017-06-27 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a critical insight into sustainability and fashion in a retailing and marketing context. Examining a truly global industry, Sustainability in Fashion offers international application with a view to contextualising important developments within the industry. Contributors use their diverse backgrounds and expertise to provide a contemporary approach in examining key theoretical concepts, constructs and developments. Topics include consumer behaviour, communications, circular economy and supply chain management. The individual chapters focus on sustainability and provide a range of fashion sector examples from high street to luxury apparel.