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Author : Matthew R. Griffin
Publisher :
ISBN 13 :
Total Pages : 428 pages
Book Rating : 4.E/5 ( download)
Download or read book Farmer-customer Interactions at Farmers' Markets written by Matthew R. Griffin and published by . This book was released on 2001 with total page 428 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Anna Helmer
Publisher :
ISBN 13 : 9781980215172
Total Pages : 50 pages
Book Rating : 4.2/5 (151 download)
Download or read book A Farmer's Guide to Farmers' Markets written by Anna Helmer and published by . This book was released on 2018-02-07 with total page 50 pages. Available in PDF, EPUB and Kindle. Book excerpt: The concept of buying and selling food at market is not a new one, but in our western food culture characterized by convenience, low prices, and year-round availability, many assume that farmers' markets are hopelessly old-fashioned and over-priced. It's so easy to get ready-to-eat and cheap food that the idea of lining-up in the rain for expensive potatoes seems far-fetched. Yet here we are. When we attended the early Vancouver farmers' markets in the mid '90's, we were skeptical that people would embrace this sort of shopping experience, and indeed, these were not the bustling scenes of commerce that they are today. There was something magical, however, in each transaction. The customers seemed happy to be there: impressed with the quality of the produce, appreciative of the effort to produce it, and willing to pay. We were thrilled to be there too, able to get a reasonable price for the crop, selling to people who seemed to be so encouraging. We were inspired to carry on, and the customers kept coming.Thing have gone well, since then. A well-run, well-attended farmers' market is an outstanding retail environment. The farmer charges enough to cover costs and earn some profit, and the consumer is offered top quality produce and exceptionally motivated customer service. Both parties come back for more, week after week and year after year. Farmers' markets are becoming an institution of a food system that promises to make quality of product and service top priorities, rather than price and ...well...price.It's not all White Rose and Russets though, as we say in the potato business: farmers' markets present challenges for all involved. Customers pay a little more, park further away and brave all weathers. Market management use non-profit budgets to run multi-million-dollar businesses. Farmers exert a lot of energy to grow and arrive with top quality product and must become adept marketers.Customers who are branching out from their store shopping experience have a lot of good choices available to them these days. It's a safe bet that they will at least try going to a farmers' market, because they are certainly symbolic of the clean and green food movement. If that doesn't grab them, they can try a home delivery model, several alternative brick and mortars, and even certain big box retailers, so many of whom are bringing in organic and local. That's a lot of competition. The viability and vitality of farmers' markets must be queried.I have no idea what the future of farmers' markets is. They have been a boon to small farms like mine that wouldn't have been able to make a living relying on wholesale pricing, and I know a lot of shoppers who would not dream of returning to the grocery store for their produce. I also know that only a small fraction of the population has experienced farmers' markets, although they could be convinced, and therein lies the golden opportunity.The growth of markets could be guaranteed forever if every first-time visitor experienced a good dose of appreciation right off the bat. The quality of product at farmers' markets is often exceptional and when the farmer can convey appreciation for the business, we have the makings of a repeat customer. It becomes a worthwhile shopping experience, and they will probably be back for more.The farm vendor has a clear job: get really good at doing markets. Put as much work into selling the product as you do farming it. Become an expert marketer and practice excellent customer service. Make the customers want to come back for more. That's how farmers' markets can not only compete but continue to be the flagship institution of the modern food system. That's what this book is about: helping the farm vendor make the most of being at market.
Author : Jennifer Meta Robinson
Publisher : Indiana University Press
ISBN 13 : 0253219167
Total Pages : 289 pages
Book Rating : 4.2/5 (532 download)
Download or read book The Farmers' Market Book written by Jennifer Meta Robinson and published by Indiana University Press. This book was released on 2007 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explores the voices and rhythms of this timeless phenomenon
Author : Julie Murphree
Publisher : Lulu.com
ISBN 13 : 1105761711
Total Pages : 70 pages
Book Rating : 4.1/5 (57 download)
Download or read book A Farmer's Guide to Marketing the Direct-Market Farm written by Julie Murphree and published by Lulu.com. This book was released on 2012-06-01 with total page 70 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Farmer's Guide to Marketing the Direct-Market Farm is a straight-forward guide to helping farmers market their farm products using quick, simple and low-cost marketing strategies.
Author : United States. Department of Agriculture
Publisher :
ISBN 13 :
Total Pages : 366 pages
Book Rating : 4.:/5 (319 download)
Download or read book Farmers' Produce Markets in the United States written by United States. Department of Agriculture and published by . This book was released on 1947 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Steve Martinez
Publisher : DIANE Publishing
ISBN 13 : 1437933629
Total Pages : 87 pages
Book Rating : 4.4/5 (379 download)
Download or read book Local Food Systems; Concepts, Impacts, and Issues written by Steve Martinez and published by DIANE Publishing. This book was released on 2010-11 with total page 87 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive overview of local food systems explores alternative definitions of local food, estimates market size and reach, describes the characteristics of local consumers and producers, and examines early indications of the economic and health impacts of local food systems. Defining ¿local¿ based on marketing arrangements, such as farmers selling directly to consumers at regional farmers¿ markets or to schools, is well recognized. Statistics suggest that local food markets account for a small, but growing, share of U.S. agricultural production. For smaller farms, direct marketing to consumers accounts for a higher percentage of their sales than for larger farms. Charts and tables.
Author : Vance Corum
Publisher :
ISBN 13 :
Total Pages : 276 pages
Book Rating : 4.:/5 (89 download)
Download or read book The New Farmers' Market written by Vance Corum and published by . This book was released on 2001 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offers advice about farmers' markets for farmers, market managers, and city planners, covering choosing crops, keeping records, staffing a booth, retail storefronts, displays, merchandising, sales, promotion, challenges, opportunities, management issues, and other related topics; and discusses trends.
Author : Janine MacLachlan
Publisher : University of Illinois Press
ISBN 13 : 0252094190
Total Pages : 259 pages
Book Rating : 4.2/5 (52 download)
Download or read book Farmers' Markets of the Heartland written by Janine MacLachlan and published by University of Illinois Press. This book was released on 2012-05-30 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: A visual feast of the Midwest's homegrown bounty In this splendidly illustrated book, food writer and self-described farm groupie Janine MacLachlan embarks on a tour of seasonal markets and farmstands throughout the Midwest, sampling local flavors from Michigan, Ohio, Indiana, Illinois, Missouri, Iowa, Minnesota, and Wisconsin. She conducts delicious research as she meets farmers, tastes their food, and explores how their businesses thrive in the face of an industrial food supply. She tells the stories of a pair of farmers growing specialty crops on a few acres of northern Michigan for just a few months out of the year, an Ohio cattle farm that has raised heritage beef since 1820, and a Minnesota farmer who tirelessly champions the Jimmy Nardello sweet Italian frying pepper. Along the way, she savors vibrant red carrots, slurpy peaches, vast quantities of specialty cheeses, and some of the tastiest pie to cross anyone's lips. Informed by debates about eating local, seasonal crops, organic farming, sanitation, and biodiversity, Farmers' Markets of the Heartland tantalizes with special recipes from farm-friendly chefs and dozens of luscious color photographs that will inspire you to harvest the homegrown flavors in your own neighborhood.
Author : Thomas A. Lyson
Publisher : UPNE
ISBN 13 : 1611683033
Total Pages : 162 pages
Book Rating : 4.6/5 (116 download)
Download or read book Civic Agriculture written by Thomas A. Lyson and published by UPNE. This book was released on 2012-05-22 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: A engaging analysis of food production in the United States emphasizing that sustainable agricultural development is important to community health.
Author : Patrick Terrell Lillard
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (69 download)
Download or read book Linking Supply and Demand written by Patrick Terrell Lillard and published by . This book was released on 2010 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Farmers' markets in the United States have experienced a dramatic increase since the 1970's. In the past three decades the number of farmers' markets has increased from 340 in 1970 to 3,617 by 2006. This interest in farmers' markets has not been felt everywhere, though. The purpose of this study was to investigate the supply and demand sides of farmers' markets, farmers and customers, in order to increase both segments at farmers' markets in Bryan and College Station, Texas. Interviews were conducted with farmers within a 100-mile radius of the two towns, to determine characteristics of potential farmers' market vendors and factors influencing market outlet choice. Bryan and College Station residents were surveyed at different market outlets to establish their knowledge of and interest in farmers' markets. The two primary themes found for farmers' reasons for growing were family and enjoyment, with enjoyment an especially important theme among older growers. Factors influencing market outlet choice were farmer status (part-time or full-time) and volume grown, with time, volume and risk being the primary considerations for most of the younger farmers interviewed. Almost 90% of respondents said they had been to one of the local farmers' markets, but this could be attributed to many of the respondents' misperception of a farmers' market. Farmers' markets will need to increase residents' understandings of what a farmers' market is. The best communication channel to reach residents appears to be the newspaper as 35% of respondents said that is where they get their local news. The primary reason for not attending farmers' markets was inconvenient times. Those that chose inconvenient times as a reason for not attending preferred Saturday afternoons.
Author :
Publisher : Cambria Press
ISBN 13 : 1621969274
Total Pages : 157 pages
Book Rating : 4.6/5 (219 download)
Download or read book Farmers' Markets written by and published by Cambria Press. This book was released on with total page 157 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Janine MacLachlan
Publisher : University of Illinois Press
ISBN 13 : 0252078632
Total Pages : 51 pages
Book Rating : 4.2/5 (52 download)
Download or read book Farmers' Markets of the Heartland written by Janine MacLachlan and published by University of Illinois Press. This book was released on 2012-04-30 with total page 51 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cover -- Title page -- Copyright -- Contents -- Introduction -- CHICAGO -- MICHIGAN -- OHIO -- INDIANA -- ILLINOIS -- MISSOURI -- IOWA -- MINNESOTA -- WISCONSIN -- What Is Next? -- Index -- back cover.
Author : Kathryn Clarke Albright
Publisher :
ISBN 13 : 9781947602663
Total Pages : 0 pages
Book Rating : 4.6/5 (26 download)
Download or read book Exploring the Architecture of Place in America's Farmers Markets written by Kathryn Clarke Albright and published by . This book was released on 2020 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Exploring the Architecture of Place in America's Public and Farmers Markets draws attention to the simple but elusive architectural space of public and farmers markets. It discusses three seminal types of markets--heritage building, open-air pavilion, and pop-up canopy-- demonstrating the characteristics of each type using a mixture of narrative and illustration. The narrative combines historically informed architectural observation with interview material drawn from conversations the author has had over the years with market managers, vendors, and shoppers. The illustrations include an appealing variety of photos, diagrams, and drawings that enabled the author to view each market through an architectural lens based on eight scales of measure--the hand, the container, the person, the stall, a grouping of stalls, the street, the block, and the market's situation within the neighborhood. Some of the architectural elements discussed include walls that layer, openings that frame, roofs that encompass, and niches that embrace. While each of the case studies illustrates shared characteristics of one of the architectural typologies, each farmers market is distinct in the specific ways it reflects the local culture and environment. Ultimately, in viewing markets through these three types and eight scales of measure we are able to better appreciate how farmers markets foster social interaction and community engagement. The book concludes with a broad look at the way of life and living that public and farmers markets have spawned, while looking ahead to what the author sees as an emerging new typology - the mobile market - which takes the bounty of local farmers to neighborhoods underserved with fresh healthy food, and otherwise known as food deserts. Market vendors speak enthusiastically about the qualitative benefits that farming life allows, and the greater good their individual choice provides for the general public and region. Likewise, a spectrum of governmental, commerce and community leaders champion the economic development farmers markets catalyze through allied business development and civic commitment.
Author : Brandi Janssen
Publisher : University of Iowa Press
ISBN 13 : 1609384938
Total Pages : 253 pages
Book Rating : 4.6/5 (93 download)
Download or read book Making Local Food Work written by Brandi Janssen and published by University of Iowa Press. This book was released on 2017-04-15 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: When it comes to local food, it takes more than “knowing your farmer.” Brandi Janssen takes on some of the myths about how the local food system works and what it needs to thrive. Advocates claim that small biodiverse farms will fundamentally change farming, rural communities, and the American diet. For many, simply by knowing our farmers we become champions of a new way of eating that revolutionizes our economy and society. But that argument ignores the fact that if local food is to succeed, it requires many of the trappings of conventional food production, including processors, middle men, inspectors, and regulators. By listening to and working alongside people trying to build a local food system in Iowa, Janssen uncovers the complex realities of making it work. Although the state is better known for its vast fields of conventionally grown corn and soybeans, it has long boasted a robust network of small, diverse farms, community supported agriculture enterprises, and farmers’ markets. As she picks tomatoes, processes wheatgrass, and joins a parents’ committee trying to buy local lettuce for a school lunch, Janssen asks how small farmers and CSA owners deal with farmers’ market regulations, neighbors who spray pesticides on crops or lawns, and sanitary regulations on meat processing and milk production. How can they meet the needs of large buyers like school districts? Who does the hard work of planting, weeding, harvesting, and processing? Is local food production benefitting rural communities as much as advocates claim? In answering these questions, Janssen displays the pragmatism and level-headedness one would expect of the heartland, much like the farmers and processors profiled here. It’s doable, she states, but we’re going to have to do more than shop at our local farmers’ market to make it happen. This book is an ideal introduction to what local food means today and what it might be tomorrow.
Author : Cheryl M. Higgins
Publisher :
ISBN 13 : 9781124021126
Total Pages : 77 pages
Book Rating : 4.0/5 (211 download)
Download or read book Consumer Preferences and Characteristics Regarding Farmers' Markets written by Cheryl M. Higgins and published by . This book was released on 2009 with total page 77 pages. Available in PDF, EPUB and Kindle. Book excerpt: Farmers' markets have become increasingly popular in recent years with more consumers preferring to buy local food directly from the producer. Farmers' markets are becoming an alternative to mass-produced foods offered at super markets and are viewed by many consumers as a safer, more environmentally friendly way to buy food. Despite recent food safety scares, farmers' markets remain relatively free of the stringent regulations in place for large-scale producers. The relationships and interactions developed between consumers and producers at farmers' markets have replaced the usual forms of regulation and enforcement. A comparison of regulation in the United States and United Kingdom revealed that neither country regulates food safety even though the UK does promote a certification program. Economic literature related to farmers' markets indicated little information is available about consumers' assumption/opinions regarding food safety at farmers' markets or the level of regulation they would expect. A simple survey was constructed with questions identifying the demographic features of customers at the market, products purchased, reasons to shop, and opinions on issues related to regulation and food safety. The survey was distributed at the Laramie, WY farmers' market with sixty-two consumers participating. Survey results indicated that many consumers approve of certain levels of regulation related to food safety, but are not concerned about current sanitation and food safety conditions at farmers' markets.
Author : Jeff Ishee
Publisher :
ISBN 13 :
Total Pages : 148 pages
Book Rating : 4.:/5 (89 download)
Download or read book Dynamic Farmers' Marketing written by Jeff Ishee and published by . This book was released on 1997 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Myrna Greenfield
Publisher : Savvy Press
ISBN 13 : 1939113628
Total Pages : 305 pages
Book Rating : 4.9/5 (391 download)
Download or read book Marketing Your Farm written by Myrna Greenfield and published by Savvy Press. This book was released on 2022-11-03 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: A step-by-step guide for choosing the best marketing tactics for your farm How much marketing do you need to run a successful farm? How much time and money will it take? Do you really need a website or Facebook page? How can you get your farm to stand out? How do you know if your marketing is working? Successful farmers can describe the ideal customers for their farm, attract their attention, and satisfy their needs. The best marketing tactics for your farm depend on your goals, scale, and market conditions. If you’re a microfarm, your needs will be different than if you’re running a 200-acre, multigeneration family farm. Marketing Your Farm provides frank advice for farmers who sell some or all of their offerings directly to consumers. It will help you choose, implement, and measure the right marketing tactics for your farm. Learn what to do, how to do it, and how to measure if it’s working.
