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Famous Faces Decoded
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Download or read book Famous Faces Decoded written by Dan Hill and published by . This book was released on 2019-07-23 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: This second edition of Famous Faces Decoded features photographs of select celebrities, augmented with arrows and circles to identify the facial muscle movements that reveal emotional displays. Famous Faces Decoded helps readers become fluent in reading the language of facial expressions to boost their emotional intelligence. This book is full of lively stories about stars you know, or think you know, from the realms of Hollywood, music, sports, and the media, to leading politicians and business people. The examples highlight celebrities from four eras: The Silent Generation, Baby Boomers, Gen X-ers, and Mellennials. From whom to hire, to sales, negotiations, and interacting with your boss, colleagues or customers, as well as in dating, marriage or handling your kids, Famous Faces Decoded will help anyone keen on securing more steadfast rapport with others.
Download or read book Decoded written by Jay-Z and published by One World. This book was released on 2010-12-07 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Decoded is a book like no other: a collection of lyrics and their meanings that together tell the story of a culture, an art form, a moment in history, and one of the most provocative and successful artists of our time. Praise for Decoded “Compelling . . . provocative, evocative . . . Part autobiography, part lavishly illustrated commentary on the author’s own work, Decoded gives the reader a harrowing portrait of the rough worlds Jay-Z navigated in his youth, while at the same time deconstructing his lyrics.”—Michiko Kakutani, The New York Times “One of a handful of books that just about any hip hop fan should own.”—The New Yorker “Elegantly designed, incisively written . . . an impressive leap by a man who has never been known for small steps.”—Los Angeles Times “A riveting exploration of Jay-Z’s journey . . . So thoroughly engrossing, it reads like a good piece of cultural journalism.”—The Boston Globe “Shawn Carter’s most honest airing of the experiences he drew on to create the mythic figure of Jay-Z . . . The scenes he recounts along the way are fascinating.”—Entertainment Weekly “Hip-hop’s renaissance man drops a classic. . . . Heartfelt, passionate and slick.”—Kirkus Reviews (starred review)
Download or read book About Face written by Dan Hill and published by Kogan Page Publishers. This book was released on 2010-09-03 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Once advertising was all about being 'on-message' and getting talking points right. But breakthroughs in brain science have confirmed what we all know but don't often admit to in business: people are primarily emotional decision-makers. From podcasting, blogs and forums to interactive ads in stations, the heart of the matter is now the consumer's experience as opposed to the company's marketing message. About Face shows how 21st century advertising can realize success by being 'on-emotion' first and foremost. Using data from eye tracking and facial coding to analyse consumer responses, About Face demonstrates exactly which advertising strategies are successful and why. Moving beyond the old Ps of product, price, place and promotion, Dan Hill outlines ten rules for emotionally effective advertising including simplicity, familiarity, relevancy and believability. Emotions rule decision making. About Face shows you that by focussing on the three new Ps of passion, purpose and personality, your campaigns can become more effective and emotionally engaging, taking you closer to the consumer.
Download or read book Decoded written by Mai Jia and published by Penguin UK. This book was released on 2014-03-12 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Decoded tells the story of Rong Jinzhwen, one of the great code-breakers in the world. A semi-autistic mathematical genius, Jinzhen is recruited to the cryptography department of China's secret services, Unit 701, where he is assigned the task of breaking the elusive 'Code Purple'. Jinzhen rises through the ranks to eventually become China's greatest and most celebrated code-breaker; until he makes a mistake. Then begins his descent through the unfathomable darkness of the world of cryptology into madness. Decoded was an immediate success when it was published in 2002 in China and has become an international bestseller. With the pacing of a literary crime thriller, Mai Jia's masterpiece also combines elements of historical fiction and state espionage. Taking place in the shadowy world of Chinese secret security, where Mai Jia worked for decades, it introduces us to a place that is unfamiliar, intriguing and authentic. And with Rong Jinzhen, it introduces us to a character who is deeply flawed and fragile, yet possessing exceptional intelligence. Decoded is an unforgettable and gripping story of genius, brilliance, insanity and human frailty. Mai Jia (the pseudonym of Jiang Benhu) is arguably the most successful writer in China today. His books are constant bestsellers, with total sales over three million copies. He became the highest paid author in China last year with his new book, Wind Talk. He has achieved unprecedented success with film adaptation: all of his novels are made - or are being made - into major films or TV series, the screenplays of which are often written by Mai Jia himself. He is hailed as the forerunner of Chinese espionage fiction, and has created a unique genre that combines spycraft, code-breaking, crime, human drama, historical fiction, and metafiction. He has won almost every major award in China, including the highest literary honor - the Mao Dun Award.
Download or read book Decoded written by Phil Barden and published by John Wiley & Sons. This book was released on 2013-03-04 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this groundbreaking book Phil Barden reveals what decision science explains about people’s purchase behaviour, and specifically demonstrates its value to marketing. He shares the latest research on the motivations behind consumers’ choices and what happens in the human brain as buyers make their decisions. He deciphers the ‘secret codes’ of products, services and brands to explain why people buy them. And finally he shows how to apply this knowledge in day to day marketing to great effect by dramatically improving key factors such as relevance, differentiation and credibility. Shows how the latest insights from the fields of Behavioural Economics, psychology and neuro-economics explain why we buy what we buy Offers a pragmatic framework and guidelines for day-to-day marketing practice on how to employ this knowledge for more effective brand management - from strategy to implementation and NPD. The first book to apply Daniel Kahneman’s Nobel Prize-winning work to marketing and advertising Packed with case studies, this is a must-read for marketers, advertising professionals, web designers, R&D managers, industrial designers, graphic designers in fact anyone whose role or interest focuses on the ‘why’ behind consumer behaviour. Foreword by Rory Sutherland, Executive Creative Director and Vice-Chairman, OgilvyOne London and Vice-Chairman,Ogilvy Group UK Full colour throughout
Download or read book The Logo Decoded written by LORA STARLING and published by BalboaPress. This book was released on 2011-12-16 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: More than a pretty face designed to identify a product, a logo combines powerful elements super boosted with sophisticated branding techniques. Logos spark our purchasing choice and can affect our wellbeing. Lovingly detailed, researched and honed to deliver a specific intention, a logo contains a unique dynamic that sidesteps our conscious mind. We might not know why we prefer one product over another but the logo, designed to connect the heart of the brand to our own hearts, plays a vital part in our decision to buy. The power of symbols to sway us has been recognised throughout history. Found in caves and in Egyptian temples they are attributed with the strength to foretell and create the future, connect us with the divine and evoke emotions, from horror to ecstasy, at a glance. The new symbols we imbue with these awesome powers are our favourite brand logos. Discover the unconscious effect of these modern symbols that thrust our most successful global corporations into the limelight and our lives. Learn to make informed choices about brands. Find out how a logo reflects the state of the brand and holds it to account.
Book Synopsis Human-Centered Communication by : Ethan Beute
Download or read book Human-Centered Communication written by Ethan Beute and published by Greenleaf Book Group. This book was released on 2021-10-12 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: Wall Street Journal Bestseller DIGITAL POLLUTION IS THE PROBLEM. HUMAN-CENTERED COMMUNICATION IS THE SOLUTION. We’re spending more time than ever in virtual environments. That will only increase, as will the amount of noise we encounter there. The seemingly endless series of unwelcome digital distractions range from frustrating to dangerous. As individuals and businesses, we not only spend time and energy managing this digital pollution, we often create it. At risk are relationships and revenue. The only viable way forward is to be more thoughtful, intentional, and personal. Human-Centered Communication provides a philosophy and practice to help you connect in more meaningful and effective ways with prospects, customers, team members, and every stakeholder in your success. Learn to: Break through the noise and earn attention Build trust and create engagement Enhance your reputation with both people and algorithms The concepts and models in this book apply to any form or channel of communication, but human centricity favors video. More visual and emotional than faceless digital communication, video enhances tone, intent, subtlety, nuance, and meaning. Learn to be clearer and more confident on camera in live video calls, meetings, and presentations, as well as in recorded video emails, social messages, and text messages. The authors of the bestselling Rehumanize Your Business join with eleven industry-leading experts from companies like Salesforce, HubSpot, and RE/MAX to lead the growing conversation on leveraging human strengths in an increasingly digital world. The brightest future is tech-enabled, but authors Ethan Beute and Stephen Pacinelli show that it’s also human-centered. The experts studied, interviewed, and featured: Jacco van der Kooij, Founder of Winning by Design Dan Hill, PhD, President of Sensory Logic Mathew Sweezey, Director of Market Strategy at Salesforce Julie Hansen, Creator of the Selling on Video Master Class Adam Contos, CEO of RE/MAX Lauren Bailey, Founder and President of Factor 8 and #GirlsClub Mario Martinez Jr, Founder and CEO of Vengreso Viveka von Rosen, Cofounder and Chief Visibility Officer at Vengreso Shep Hyken, Customer Service and Customer Experience Expert Morgan J Ingram, Director of Sales Execution at JB Sales Training Dan Tyre, sales executive and founding team member at HubSpot Among the themes addressed: Trust and relationships Communication and connection Service and value Text and video Noise and pollution Among the types of videos in which you’ll become more confident and effective: Live, synchronous video meetings Recorded, asynchronous video messages Video calls and video presentations Video in emails and text messages Video in social feeds and social messages Video for specific individuals and large groups Video for known audiences and anonymous masses Video for prospects, customers, employees, and other stakeholders For immediate benefits and for long-term reputation, now is the time to get ahead of and stay ahead of ever-increasing digital noise and pollution - with Human-Centered Communication.
Book Synopsis Astrology Decoded by : Sue Merlyn Farebrother
Download or read book Astrology Decoded written by Sue Merlyn Farebrother and published by Random House. This book was released on 2013-01-03 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Have you ever wondered what astrology is about, or whether there is more to astrology than the popular sun-sign columns in the media? Are you fascinated by the idea of being able to interpret your own or other people's personal horoscopes? If so, this is the book for you. Accessible, entertaining and informative, Astrology Decoded explains, step by step, how astrology works, when to use it and ways to take it further. In this fascinating guide, expert astrologer Sue Merlyn Farebrother offers a practical and comprehensive course that will take you through the colourful ingredients that make up a birth chart, from the 12 zodiac signs to subtle astrological combinations and aspects, and the ways in which these express themselves through a person's character. Whether you are a beginner or have some knowledge of this fascinating subject, Astrology Decoded will deepen your understanding, and show you how to use astrology to enchance your life and the lives of others. Discover how the heavenly bodies really do influence us all and, in the process, learn more about yourself and those you care about...
Book Synopsis THE Interview That Solves The Human Condition And Saves The World! by : Jeremy Griffith
Download or read book THE Interview That Solves The Human Condition And Saves The World! written by Jeremy Griffith and published by WTM Publishing and Communications PTY Limited. This book was released on 2020-06-30 with total page 82 pages. Available in PDF, EPUB and Kindle. Book excerpt: The best introduction to biologist Jeremy Griffith’s world-saving explanation of the human condition! The transcript of acclaimed British actor and broadcaster Craig Conway’s astonishing, world-changing and world-saving 2020 interview with Australian biologist Jeremy Griffith about his book FREEDOM: The End Of The Human Condition which presents the completely redeeming, uplifting and healing understanding of the core mystery and problem about human behaviour of our so-called good and evil -stricken human condition thus ending all the conflict and suffering in human life at its source, and providing the now urgently needed road map for the complete rehabilitation and transformation of our lives and world! In fact, a former President of the Canadian Psychiatric Association, Professor Harry Prosen, has described it as the most important interview of all time! This world-saving interview was broadcast across the UK in 2020 and is being replayed on radio & TV stations around the world. This book is supported by a very informative website at www.humancondition.com, where you can watch the video of the interview.
Book Synopsis Success Strategied Decoded by : Vinay Sharma
Download or read book Success Strategied Decoded written by Vinay Sharma and published by Notion Press. This book was released on 2021-02-17 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written with a clear aim to help people around to chart out their unique destiny, the book Success Strategies Decoded is a life manual. Capable of condensing the wisdom of ages it unlocks the inner self. Influencing the very core, it hits something deep inside. Casting off the limited self-ensues effortlessly and the authentic self-shines to pave for each victory. The book helps you discover how you alone have the capacity to lend wings to your dreams. Yes, it is all about your own purpose of life. It answers why are you born and how is your success intertwined with your life's mission. If someone thinks fortune strikes and showers opportunities it is a misnomer. A successful legacy is born out of opting seasoned wisdom which inevitably makes the journey joyful yet demanding. If you are one among the seekers of universal truths that operate success of human life, it clearly implies you are meant for creating your own mark rather than mere existing. The book is an answer to your quest. Picking it up to deck your book shelf will be the best decision of your life. So pick it up to go on the journey of an endless self-exploration. Remember, success is not an object one picks up in market, it is something one crafts within.
Book Synopsis Your Soul Contract Decoded by : Nicolas David Ngan
Download or read book Your Soul Contract Decoded written by Nicolas David Ngan and published by Watkins Media Limited. This book was released on 2012-01-01 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover how to use the powers of numerology to better understand yourself and your life—from your purpose and goals to your talents and karmic patterns. Spiritual seekers are feeling an increasingly strong urge from within to connect with and manifest their life purpose. They are seeking out tools and knowledge to awaken to this purpose and are doing whatever it takes to achieve this. A soul contract reading is an accurate, in depth, channeled system of spiritual interpretation that will empower you by decoding the secrets of the blueprint of your life hidden within your birth name. It is based on an ancient system of numerology that uses Hebrew glyphs, revealing the true essence of the reader’s life purpose as well as their karma, talents, and goals. Inside this book, you’ll find chapters on: • How to create a more fulfilling life • Decoding your birth certificate name and the Spiritual Map of your life • Various methodology for creating and generating numbers • Understanding the numbers, with top-layer interpretations • Insights on Double and Simple letters • Insights on Double and Combination numbers, with aspect-specific meanings • How to decode the interpretations of your Soul Contract • Additional resources for further exploration, training, and much more! Decoding your soul contract will show you the karmic patterns you face, the talents you can use to overcome them, the goals you are trying to achieve, and your soul destiny. This book will help you discover why you are in the perfect place in your life—and will empower you to move forward.
Download or read book Emotionomics written by Dan Hill and published by Kogan Page Publishers. This book was released on 2010-10-03 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'I believe that 'emotion' is where it's at' Tom Peters For far too long, emotions have been ignored in favour of rationality and efficiency, but breakthroughs in brain science have revealed that people are primarily emotional decision-makers. Many companies have not yet accepted that fact, much less acted on it. In this fully revised edition, Emotionomics will help you to understand emotions in terms of business opportunities - both in the marketplace and in the workplace. In today's highly competitive marketplace where many products look alike, it is the emotional benefit that can make the difference. At the same time, companies with engaged, productive work forces will undoubtedly achieve competitive advantage. Dan Hill's book draws on insights gathered through facial coding, the single best viable means of measuring and managing the emotional response of customers and employees, to help you to leverage emotions for business success in terms of branding, product design, advertising, sales, customer satisfaction, leadership and employee management. Emotions matter and Emotionomics will help you to step closer to customers and employees, but step ahead of your competitors.
Book Synopsis The Persuasion Code by : Christophe Morin
Download or read book The Persuasion Code written by Christophe Morin and published by John Wiley & Sons. This book was released on 2018-09-19 with total page 359 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Persuasion Code Capture, convince, and close—scientifically Most of your attempts to persuade are doomed to fail because the brains of your audience automatically reject messages that disrupt their attention. This book makes the complex science of persuasion simple. Learn to develop better marketing and sales messages based on a scientific model; NeuroMap™. Regardless of your level of expertise in marketing, neuromarketing, neuroscience or psychology: The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime will make your personal and business lives more successful by unveiling a credible and practical approach towards creating a breakthrough persuasion strategy. This book will satisfy your interest in neuromarketing, scientific persuasion, sales, advertising effectiveness, website conversion, marketing strategy and sales presentations. It’ll teach you the value of the award-winning persuasion model NeuroMapTM : the only model based on the science of how your customers use their brain to make any decision including a buying decision. You will appreciate why this scientific approach has helped hundreds of companies and thousands of executives achieve remarkable results. Written by the founders of SalesBrain who pioneered the field of neuromarketing SalesBrain has trained more than 100,000 executives worldwide including over 15,000 CEO Includes guidance for creating your own neuromarketing plan Advance your business or career by creating persuasive messages based on the working principle of the brain.
Book Synopsis Da Vinci Decoded by : Michael J. Gelb
Download or read book Da Vinci Decoded written by Michael J. Gelb and published by Delacorte Press. This book was released on 2004-09-28 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Author Michael Gelb ignited the current fascination with all things Da Vinci with his runaway bestseller, How to Think like Leonardo da Vinci: Seven Steps to Genius Every Day. Just as that book showed readers how to use the seven Da Vincian principles to develop their creative potential, his new book, Da Vinci Decoded, will help you use the same principles to cultivate your spiritual potential. Wonder. Appreciation. Awareness. Wholeness…In the Western world of the fifteenth century, these personal qualities were all boldly embodied in one extraordinary man. From art to botany, anatomy to mechanics, Da Vinci was a profoundly original thinker fully in tune with the world of man and nature, and with the divine spirit that bridges the two. In this bold new guide to awakening the soul, Michael Gelb draws on Leonardo’s writings, inventions, and works of art to show how you, too, can practice the seven essential principles by which Leonardo lived and worked: Filled with practical exercises that will help you put each of the seven principles into use, a series of reflective questions designed for self-assessment, and inspirational sayings drawn from the world’s great wisdom traditions, Da Vinci Decoded offers a wide range of tools to use in your spiritual quest. Now you can let Leonardo and this book be your personal guides to creating your own personal spiritual renaissance today.
Book Synopsis Tate: Photography Decoded by : Susan Bright
Download or read book Tate: Photography Decoded written by Susan Bright and published by Ilex Press. This book was released on 2019-05-30 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: Is it real? What do I remember? How can you tell a story? Can lying be OK? What goes where? Why is it famous? What makes it problematic? Who do you think you are? Stealing or borrowing? Public or private? These ten questions launch a thought-provoking investigation into what is really going on when you look at a photograph. Peeling back the layers of everything from the earliest daguerreotypes to your latest selfie, you will discover where to find meaning in an image, and the ways in which the photographer, our current culture, and you yourself all collaborate in the creation of that meaning.
Book Synopsis The Silent Patient by : Alex Michaelides
Download or read book The Silent Patient written by Alex Michaelides and published by Celadon Books. This book was released on 2019-02-05 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: **THE INSTANT #1 NEW YORK TIMES BESTSELLER** "An unforgettable—and Hollywood-bound—new thriller... A mix of Hitchcockian suspense, Agatha Christie plotting, and Greek tragedy." —Entertainment Weekly The Silent Patient is a shocking psychological thriller of a woman’s act of violence against her husband—and of the therapist obsessed with uncovering her motive. Alicia Berenson’s life is seemingly perfect. A famous painter married to an in-demand fashion photographer, she lives in a grand house with big windows overlooking a park in one of London’s most desirable areas. One evening her husband Gabriel returns home late from a fashion shoot, and Alicia shoots him five times in the face, and then never speaks another word. Alicia’s refusal to talk, or give any kind of explanation, turns a domestic tragedy into something far grander, a mystery that captures the public imagination and casts Alicia into notoriety. The price of her art skyrockets, and she, the silent patient, is hidden away from the tabloids and spotlight at the Grove, a secure forensic unit in North London. Theo Faber is a criminal psychotherapist who has waited a long time for the opportunity to work with Alicia. His determination to get her to talk and unravel the mystery of why she shot her husband takes him down a twisting path into his own motivations—a search for the truth that threatens to consume him....
Book Synopsis The Arabian Parts Decoded by : Lind Weber
Download or read book The Arabian Parts Decoded written by Lind Weber and published by American Federation of Astr. This book was released on 2007-03 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: An all-encompassing work on the ancient techniques of the Arabian parts, also called Points, Lots & Fortunes. The author thoroughly explains how to formulate the Arabian Parts for any event or question & their use in natal charts & in forecasting.
