Familiarity And The Structure Of Product Knowledge

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Proceedings of the 1984 Academy of Marketing Science (AMS) Annual Conference

Author : Jay D. Lindquist
Publisher : Springer
ISBN 13 : 3319169734
Total Pages : 511 pages
Book Rating : 4.3/5 (191 download)

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Book Synopsis Proceedings of the 1984 Academy of Marketing Science (AMS) Annual Conference by : Jay D. Lindquist

Download or read book Proceedings of the 1984 Academy of Marketing Science (AMS) Annual Conference written by Jay D. Lindquist and published by Springer. This book was released on 2015-05-18 with total page 511 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 1984 Academy of Marketing Science (AMS) Annual Conference held in Niagara Falls, New York. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Understanding Green Consumer Behaviour

Author : Sigmund A. Wagner
Publisher : Psychology Press
ISBN 13 : 9780415316194
Total Pages : 308 pages
Book Rating : 4.3/5 (161 download)

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Book Synopsis Understanding Green Consumer Behaviour by : Sigmund A. Wagner

Download or read book Understanding Green Consumer Behaviour written by Sigmund A. Wagner and published by Psychology Press. This book was released on 2003 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: Through the study of green, environmentally friendly consumers, this book incorporates original, groundbreaking anthropological and cognitive research to examine basic aspects of the workings of the human mind.

Review of Marketing Research

Author : Naresh K. Malhotra
Publisher : Emerald Group Publishing
ISBN 13 : 0857244760
Total Pages : 331 pages
Book Rating : 4.8/5 (572 download)

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Book Synopsis Review of Marketing Research by : Naresh K. Malhotra

Download or read book Review of Marketing Research written by Naresh K. Malhotra and published by Emerald Group Publishing. This book was released on 2010-12-02 with total page 331 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume provides case studies, analysis and frameworks, reviews key studies and techniques, offers theoretical explanations, identifies unanswered questions and research opportunities, and discusses significant managerial and policy implications as well as incorporating insights from multidisciplinary literatures in an integrative manner.

Proceedings of the 1990 Academy of Marketing Science (AMS) Annual Conference

Author : B. J. Dunlap
Publisher : Springer
ISBN 13 : 3319132547
Total Pages : 581 pages
Book Rating : 4.3/5 (191 download)

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Book Synopsis Proceedings of the 1990 Academy of Marketing Science (AMS) Annual Conference by : B. J. Dunlap

Download or read book Proceedings of the 1990 Academy of Marketing Science (AMS) Annual Conference written by B. J. Dunlap and published by Springer. This book was released on 2015-01-02 with total page 581 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 1990 Academy of Marketing Science (AMS) Annual Conference held in New Orleans, Louisiana. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, international marketing, industrial marketing, marketing education, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Towards a Cognitive Structure Conceptualization of Product Familiarity

Author : Larry J. Marks
Publisher :
ISBN 13 :
Total Pages : 18 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis Towards a Cognitive Structure Conceptualization of Product Familiarity by : Larry J. Marks

Download or read book Towards a Cognitive Structure Conceptualization of Product Familiarity written by Larry J. Marks and published by . This book was released on 1980 with total page 18 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Handbook of Consumer Psychology

Author : Curtis P. Haugtvedt
Publisher : Routledge
ISBN 13 : 113667621X
Total Pages : 1257 pages
Book Rating : 4.1/5 (366 download)

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Book Synopsis Handbook of Consumer Psychology by : Curtis P. Haugtvedt

Download or read book Handbook of Consumer Psychology written by Curtis P. Haugtvedt and published by Routledge. This book was released on 2018-12-07 with total page 1257 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Handbook contains a unique collection of chapters written by the world's leading researchers in the dynamic field of consumer psychology. Although these researchers are housed in different academic departments (ie. marketing, psychology, advertising, communications) all have the common goal of attaining a better scientific understanding of cognitive, affective, and behavioral responses to products and services, the marketing of these products and services, and societal and ethical concerns associated with marketing processes. Consumer psychology is a discipline at the interface of marketing, advertising and psychology. The research in this area focuses on fundamental psychological processes as well as on issues associated with the use of theoretical principles in applied contexts. The Handbook presents state-of-the-art research as well as providing a place for authors to put forward suggestions for future research and practice. The Handbook is most appropriate for graduate level courses in marketing, psychology, communications, consumer behavior and advertising.

Proceedings of the 1984 Academy of Marketing Science (AMS) Annual Conference

Author : Jay D. Lindquist
Publisher : Springer
ISBN 13 : 9783319169729
Total Pages : 0 pages
Book Rating : 4.1/5 (697 download)

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Book Synopsis Proceedings of the 1984 Academy of Marketing Science (AMS) Annual Conference by : Jay D. Lindquist

Download or read book Proceedings of the 1984 Academy of Marketing Science (AMS) Annual Conference written by Jay D. Lindquist and published by Springer. This book was released on 2015-06-09 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 1984 Academy of Marketing Science (AMS) Annual Conference held in Niagara Falls, New York. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Anticipation and Decision Making in Sport

Author : A. Mark Williams
Publisher : Routledge
ISBN 13 : 1351380192
Total Pages : 398 pages
Book Rating : 4.3/5 (513 download)

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Book Synopsis Anticipation and Decision Making in Sport by : A. Mark Williams

Download or read book Anticipation and Decision Making in Sport written by A. Mark Williams and published by Routledge. This book was released on 2019-02-12 with total page 398 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ability to anticipate and make accurate decisions in a timely manner is fundamental to high-level performance in sport. This is the first book to identify the underlying science behind anticipation and decision making in sport, enhancing our scientific understanding of these phenomena and helping practitioners to develop interventions to facilitate the more rapid acquisition of the perceptual-cognitive skills that underpin these judgements. Adopting a multidisciplinary approach — encompassing research from psychology, biomechanics, neuroscience, physiology, computing science, and performance analysis — the book is divided into three sections. The first section provides a comprehensive analysis of the processes and mechanisms underpinning anticipation and skilled perception in sport. In the second section, the focus shifts towards exploring the science of decision making in sport. The final section is more applied, outlining how the key skills that impact on anticipation and decision making may be facilitated through various training interventions. With chapters written by leading experts from a vast range of countries and continents, no other book offers such a synthesis of the historical development of the field, contemporary research, and future areas for investigation in anticipation and decision making in sport. This is a fascinating and important text for students and researchers in sport psychology, skill acquisition, expert performance, motor learning, motor behaviour, and coaching science, as well as practicing coaches from any sport.

Exploring the Structural Characteristics of Consumers' Knowledge

Author : Beth Walker
Publisher :
ISBN 13 :
Total Pages : 30 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis Exploring the Structural Characteristics of Consumers' Knowledge by : Beth Walker

Download or read book Exploring the Structural Characteristics of Consumers' Knowledge written by Beth Walker and published by . This book was released on 1986 with total page 30 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Text and Wine

Author : M. del Carmen Balbuena Torezano
Publisher : John Benjamins Publishing Company
ISBN 13 : 902724944X
Total Pages : 269 pages
Book Rating : 4.0/5 (272 download)

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Book Synopsis Text and Wine by : M. del Carmen Balbuena Torezano

Download or read book Text and Wine written by M. del Carmen Balbuena Torezano and published by John Benjamins Publishing Company. This book was released on 2023-11-15 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: Text and Wine: Approaches from terminology and translation collects part of the results of the research project WeinApp: Multilingual System of Information and Winegrowing-Resources (MINECO, Ref. FFI2016-79785-R), carried out by researchers from the universities of Cordoba and Cadiz (Spain), on wine production, the wine sector, and its language and terminology in English, French, German and Spanish. The editors, principal investigators of the project, begin the volume, which contains works on phytopathology, lexical domains and subdomains, wine tourism, agro-legal texts, Indo-European languages, labelling, tasting metaphors, wine and literature, interpretation, wine and medicine, oenological websites, and lexical and morphosyntactic formation around the language of wine.

What Every Engineer Should Know About Modeling and Simulation

Author : Raymond J. Madachy
Publisher : CRC Press
ISBN 13 : 1498753124
Total Pages : 173 pages
Book Rating : 4.4/5 (987 download)

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Book Synopsis What Every Engineer Should Know About Modeling and Simulation by : Raymond J. Madachy

Download or read book What Every Engineer Should Know About Modeling and Simulation written by Raymond J. Madachy and published by CRC Press. This book was released on 2017-09-01 with total page 173 pages. Available in PDF, EPUB and Kindle. Book excerpt: This practical book presents fundamental concepts and issues in computer modeling and simulation (M&S) in a simple and practical way for engineers, scientists, and managers who wish to apply simulation successfully to their real-world problems. It offers a concise approach to the coverage of generic (tool-independent) M&S concepts and enables engineering practitioners to easily learn, evaluate, and apply various available simulation concepts. Worked out examples are included to illustrate the concepts and an example modeling application is continued throughout the chapters to demonstrate the techniques. The book discusses modeling purposes, scoping a model, levels of modeling abstraction, the benefits and cost of including randomness, types of simulation, and statistical techniques. It also includes a chapter on modeling and simulation projects and how to conduct them for customer and engineer benefit and covers the stages of a modeling and simulation study, including process and system investigation, data collection, modeling scoping and production, model verification and validation, experimentation, and analysis of results.

ECONOMIC PSCHOLOGY

Author : STEPHEN. E.G. LEA
Publisher :
ISBN 13 :
Total Pages : 738 pages
Book Rating : 4.A/5 ( download)

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Book Synopsis ECONOMIC PSCHOLOGY by : STEPHEN. E.G. LEA

Download or read book ECONOMIC PSCHOLOGY written by STEPHEN. E.G. LEA and published by . This book was released on 1995 with total page 738 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Proceedings of the 1989 Academy of Marketing Science (AMS) Annual Conference

Author : Jon M. Hawes
Publisher : Springer
ISBN 13 : 3319170554
Total Pages : 714 pages
Book Rating : 4.3/5 (191 download)

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Book Synopsis Proceedings of the 1989 Academy of Marketing Science (AMS) Annual Conference by : Jon M. Hawes

Download or read book Proceedings of the 1989 Academy of Marketing Science (AMS) Annual Conference written by Jon M. Hawes and published by Springer. This book was released on 2015-05-12 with total page 714 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 1989 Academy of Marketing Science (AMS) Annual Conference held in Orlando, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

The Psychology of Advertising

Author : Bob M Fennis
Publisher : Taylor & Francis
ISBN 13 : 1000180360
Total Pages : 479 pages
Book Rating : 4.0/5 (1 download)

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Book Synopsis The Psychology of Advertising by : Bob M Fennis

Download or read book The Psychology of Advertising written by Bob M Fennis and published by Taylor & Francis. This book was released on 2020-10-07 with total page 479 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Psychology of Advertising offers a comprehensive exploration of theory and research in (consumer) psychology on how advertising impacts the thoughts, emotions and actions of consumers. It links psychological theories and empirical research findings to real-life industry examples, showing how scientific research can inform marketing practice. Advertising is a ubiquitous and powerful force, seducing us into buying wanted and sometimes unwanted products and services, donating to charitable causes, voting for political candidates and changing our health-related lifestyles for better or worse. This revised and fully updated third edition of The Psychology of Advertising offers a comprehensive and state-of-the art overview of psychological theorizing and research on the impact of online and offline advertising and discusses how the traces consumers leave on the Internet (their digital footprint) guides marketers in micro-targeting their advertisements. The new edition also includes new coverage of big data, privacy, personalization and materialism, and engages with the issue of the replication crisis in psychology, and what that means in relation to studies in the book. Including a glossary of key concepts, updated examples and illustrations, this is a unique and invaluable resource for advanced undergraduate and graduate students and instructors. Suitable for psychology, advertising, marketing and media courses. It is also a valuable guide for professionals working in advertising, public health, public services and political communication.

Advanced Research on Electronic Commerce, Web Application, and Communication

Author : Gang Shen
Publisher : Springer Science & Business Media
ISBN 13 : 3642203698
Total Pages : 478 pages
Book Rating : 4.6/5 (422 download)

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Book Synopsis Advanced Research on Electronic Commerce, Web Application, and Communication by : Gang Shen

Download or read book Advanced Research on Electronic Commerce, Web Application, and Communication written by Gang Shen and published by Springer Science & Business Media. This book was released on 2011-04-04 with total page 478 pages. Available in PDF, EPUB and Kindle. Book excerpt: The two-volume set CCIS 143 and CCIS 144 constitutes the refereed proceedings of the International Conference on Electronic Commerce, Web Application, and Communication, ECWAC 2011, held in Guangzhou, China, in April 2011. The 148 revised full papers presented in both volumes were carefully reviewed and selected from a large number of submissions. Providing a forum for engineers, scientists, researchers in electronic commerce, Web application, and communication fields, the conference will put special focus also on aspects such as e-business, e-learning, and e-security, intelligent information applications, database and system security, image and video signal processing, pattern recognition, information science, industrial automation, process control, user/machine systems, security, integrity, and protection, as well as mobile and multimedia communications.

Product-Country Images

Author : Nicolas Papadopoulos
Publisher : Routledge
ISBN 13 : 1317953193
Total Pages : 504 pages
Book Rating : 4.3/5 (179 download)

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Book Synopsis Product-Country Images by : Nicolas Papadopoulos

Download or read book Product-Country Images written by Nicolas Papadopoulos and published by Routledge. This book was released on 2014-05-01 with total page 504 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first-ever book about product and country images. It discusses the nature and role and influence of product-country images in international marketing strategy and consumer behavior. Thousands of companies use country identifiers as part of their international marketing strategy, and hundreds of researchers have studied the ways in which these identifiers influence behavior. As markets become more international, the more prominently the origin of products will figure in sellers' and buyers' decisions. The time is ripe for practitioners and academicians to delve into the insights offered in this seminal volume so as to better prepare for meeting the competitive challenges of the global marketplace. Product-Country Images is a wide-ranging and state-of-the-art book offering specific information and case studies to further understanding of the various aspects of this complex topic.

Psychological Foundations of Marketing

Author :
Publisher : Routledge
ISBN 13 : 1136183639
Total Pages : 306 pages
Book Rating : 4.1/5 (361 download)

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Book Synopsis Psychological Foundations of Marketing by :

Download or read book Psychological Foundations of Marketing written by and published by Routledge. This book was released on 2012-11-12 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: A CHOICE Outstanding Academic Title 2013! Are we influenced by ads even when we fast-forward them? Do brands extend our personalities? Why do we spend more when we pay with a credit card? Psychological Foundations of Marketing considers the impact of psychology on marketing practice and research, and highlights the applied aspects of psychological research in the marketplace. This book presents an introduction to both areas, and provides a survey of the various contributions that psychology has made to the field of marketing. Each chapter considers a key topic within psychology, outlines the main theories, and presents various practical applications of the research. Topics covered include: Motivation: The human needs at the root of many consumer behaviors and marketing decisions. Perception: The nature of perceptual selection, attention and organization and how these perceptual processes relate to the evolving marketing landscape. Decision making: How and under what circumstances it is possible to predict consumer choices, attitudes and persuasion? Personality and lifestyle: How insight into consumer personality can be used to formulate marketing plans. Social behavior: The powerful role of social influence on consumption. This book will be of great interest to a diverse audience of academics, students and professionals, and will be essential reading for courses in marketing, psychology, consumer behavior and advertising.