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Author :
Publisher :
ISBN 13 :
Total Pages : 28 pages
Book Rating : 4.X/5 (2 download)
Download or read book Facts about Army Advertising written by and published by . This book was released on 1987 with total page 28 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : National Research Council
Publisher : National Academies Press
ISBN 13 : 0309085314
Total Pages : 343 pages
Book Rating : 4.3/5 (9 download)
Download or read book Attitudes, Aptitudes, and Aspirations of American Youth written by National Research Council and published by National Academies Press. This book was released on 2003-02-01 with total page 343 pages. Available in PDF, EPUB and Kindle. Book excerpt: Recruiting an all-volunteer military is a formidable task. To successfully enlist one eligible recruit, the Army must contact approximately 120 young people. The National Research Council explores the various factors that will determine whether the military can realistically expect to recruit an adequate fighting force-one that will meet its upcoming needs. It also assesses the military's expected manpower needs and projects the numbers of youth who are likely to be available over the next 20 years to meet these needs. With clearly written text and useful graphics, Attitudes, Aptitudes, and Aspirations of American Youth offers an overview of important issues for military recruiters, touching on a number of important topics including: sex and race, education and aptitude, physical and moral attributes, and military life and working conditions. In addition, the book looks at how a potential recruit would approach the decision to enlist, considering personal, family, and social values, and the options for other employment or college. Building on the need to increase young Americans' "propensity to enlist," this book offers useful recommendations for increasing educational opportunities while in the service and for developing advertising strategies that include concepts of patriotism and duty to country. Of primary value to military policymakers, recruitment officers, and analysts, Attitudes, Aptitudes, and Aspirations of American Youth will also interest social scientists and policy makers interested in youth trends.
Author : James N. Dertouzos
Publisher : Rand Corporation
ISBN 13 : 0833035983
Total Pages : 115 pages
Book Rating : 4.8/5 (33 download)
Download or read book Is Military Advertising Effective? An Estimation Methodology and Applications to Recruiting in the 1980s and 90s written by James N. Dertouzos and published by Rand Corporation. This book was released on 2003-06-03 with total page 115 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Defense Department has been spending over $100 million annually on recruiting advertising. Previous econometric studies of military advertising's effects have relied on data from time periods unlike today's and have used models possibly inappropriate for supporting today's decisionmakers. This report details improved methods developed to assess military advertising's effectiveness and illustrates them using early 1980s and mid-1990s data.
Author : Sandra Baxter
Publisher :
ISBN 13 :
Total Pages : 104 pages
Book Rating : 4.:/5 (31 download)
Download or read book The Message Content of Advertisements for Active Army Enlistments written by Sandra Baxter and published by . This book was released on 1988 with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt: This report describes the message content analysis undertaken as part of the Army Communications Objectives Measurement System (ACOMS) project. The results are based on a sample of 3,665 male and female 16- 24-year-olds who viewed 13 video and 11 print active Army advertisements. The analysis of the data indicates that unaided recall of Army sponsorship is made by a high percentage of respondents when video and print ads are initially displayed in the midst of other advertisements. The message attributes rated most highly by the video-advertisement viewers concerned high technology equipment, an experience to be proud of, and an opportunity to develop one's potential. Print-advertisement respondents perceived messages dealing with money for education, skill training, and experience to be proud of. Statistically significant differences were found between the genders and among ethnic groups for many of the Army attributes perceived in the advertisements. Generally, males and whites perceived the attributes more frequently than females and blacks, respectively. Analysis of main messages confirms that the attributes capture the vast majority of messages conveyed, although an attribute focusing on adventure and excitement could be added. Keywords: Army personnel, Enlisted personnel, Recruiting. (SDW).
Author : Todd A. Baker
Publisher :
ISBN 13 :
Total Pages : 52 pages
Book Rating : 4.:/5 (319 download)
Download or read book A Cross-sectional Comparison of Army Advertising Attributes written by Todd A. Baker and published by . This book was released on 1990 with total page 52 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Nelson Lim
Publisher :
ISBN 13 : 9781977403421
Total Pages : 0 pages
Book Rating : 4.4/5 (34 download)
Download or read book Leveraging Big Data Analytics to Improve Military Recruiting written by Nelson Lim and published by . This book was released on 2019-11-30 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The authors identified current, desired, and prospective data-enabled practices that the U.S. Department of Defense and the services might be able to deploy in their outreach and recruiting processes.
Author :
Publisher :
ISBN 13 :
Total Pages : 522 pages
Book Rating : 4.3/5 (91 download)
Download or read book Research Report written by and published by . This book was released on 1988 with total page 522 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : United States. Congress. House. Committee on Appropriations. Subcommittee on Department of Defense
Publisher :
ISBN 13 :
Total Pages : 764 pages
Book Rating : 4.F/5 ( download)
Download or read book Department of Defense appropriations for 1977 written by United States. Congress. House. Committee on Appropriations. Subcommittee on Department of Defense and published by . This book was released on 1976 with total page 764 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : United States. Army Recruiting Command
Publisher :
ISBN 13 :
Total Pages : 36 pages
Book Rating : 4.:/5 (319 download)
Download or read book U.S. Army Recruiting and Reenlisting Journal written by United States. Army Recruiting Command and published by . This book was released on 1978-07 with total page 36 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Army recruiter's professional magazine.
Author : United States. Army Recruiting Command
Publisher :
ISBN 13 :
Total Pages : 442 pages
Book Rating : 4.3/5 ( download)
Download or read book U.S. Army Recruiting and Career Counseling Journal written by United States. Army Recruiting Command and published by . This book was released on 1978 with total page 442 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Army recruiter's professional magazine.
Author : United States. Congress. Senate. Committee on Armed Services
Publisher :
ISBN 13 :
Total Pages : 454 pages
Book Rating : 4.0/5 ( download)
Download or read book Defense Builddown and Inventory Management written by United States. Congress. Senate. Committee on Armed Services and published by . This book was released on 1992 with total page 454 pages. Available in PDF, EPUB and Kindle. Book excerpt:
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Publisher :
ISBN 13 :
Total Pages : 828 pages
Book Rating : 4.E/5 ( download)
Download or read book Technical Abstract Bulletin written by and published by . This book was released on with total page 828 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 640 pages
Book Rating : 4.3/5 (91 download)
Download or read book Technical Report written by and published by . This book was released on 1987 with total page 640 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : United States. Congress. Senate. Committee on Governmental Affairs. Subcommittee on Government Information and Regulation
Publisher :
ISBN 13 :
Total Pages : 192 pages
Book Rating : 4.0/5 ( download)
Download or read book Improving Access to Student Financial Aid Information written by United States. Congress. Senate. Committee on Governmental Affairs. Subcommittee on Government Information and Regulation and published by . This book was released on 1992 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: This document presents testimony and prepared statements concerning the lack of information about educational and career opportunities for young people beyond high school, and the need for improving access to student financial aid information so that economically disadvantaged students have the opportunity to go on to higher education. Witnesses were: Col. John C. Meyers, Director, Advertising and Public Affairs, U.S. Army Recruiting Command; Hon. Ernest C. Canellos, Acting Deputy Assistant Secretary, Office of Student Financial Assistance, U.S. Department of Education; Gwendolynne S. Moore, Representative, Seventh Assembly District, State of Wisconsin; Selena Dong, Legislative Director, United States Student Association; Regina E. Manley, president National Association of College Admission Counselors, Chicago [IL] Public Schools; Gary D. Bass, Executive Director, OMB Watch; and A. Dallas Martin, Jr., President, National Association of College Admission Counselors. Also included in the document is a U.S. Department of Education publication called "The Key to the Future," that provides information to assist those interested in seeking student aid, including how to get it, what's available, and general information on the department's Student Aid process. Appendices contain: (1) prepared statements of witnesses in order of appearance; (2) statements from Senators Lieberman and Rudman; (3) responses from the National Association of Student Financial Aid Administrators to Senator Rudman's questions; and (4) responses to questions from Senator Kohl by the U.S. Department of Education. (GLR)
Author :
Publisher :
ISBN 13 :
Total Pages : 114 pages
Book Rating : 4.:/5 (31 download)
Download or read book Quarterly Review of Military Literature written by and published by . This book was released on 1947 with total page 114 pages. Available in PDF, EPUB and Kindle. Book excerpt:
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Publisher :
ISBN 13 :
Total Pages : 1178 pages
Book Rating : 4.3/5 (91 download)
Download or read book Review of Current Military Literature written by and published by . This book was released on 1947 with total page 1178 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
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ISBN 13 :
Total Pages : 686 pages
Book Rating : 4.F/5 ( download)
Download or read book Army Research and Development written by and published by . This book was released on 1960 with total page 686 pages. Available in PDF, EPUB and Kindle. Book excerpt:
