Factors Influencing Customer Loyalty In The South African Mobile Phone Market

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Contemporary Research in Brand Management (UUM Press)

Author : Hasnizam Shaari
Publisher : UUM Press
ISBN 13 : 9672064748
Total Pages : 213 pages
Book Rating : 4.6/5 (72 download)

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Book Synopsis Contemporary Research in Brand Management (UUM Press) by : Hasnizam Shaari

Download or read book Contemporary Research in Brand Management (UUM Press) written by Hasnizam Shaari and published by UUM Press. This book was released on 2018-01-01 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is about research in brand management and contemporary issues in marketing. It is designed to bring today’s professionals, managers, academicians and students the current research findings relating to issues in branding and marketing across the globe. Generally, branding has been accepted as an important strategy in managing business and marketing activities. This is because effective branding and marketing strategies can help improve business performance and bring up companies to a better position. Hence, this book is a good reference to those who wanted to understand factors influencing product and service brand performance, issues on brand loyalty, consumer purchase intention and Islamic retailing.

Information and Communication Technologies for Development. Strengthening Southern-Driven Cooperation as a Catalyst for ICT4D

Author : Petter Nielsen
Publisher : Springer
ISBN 13 : 3030184005
Total Pages : 805 pages
Book Rating : 4.0/5 (31 download)

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Book Synopsis Information and Communication Technologies for Development. Strengthening Southern-Driven Cooperation as a Catalyst for ICT4D by : Petter Nielsen

Download or read book Information and Communication Technologies for Development. Strengthening Southern-Driven Cooperation as a Catalyst for ICT4D written by Petter Nielsen and published by Springer. This book was released on 2019-04-25 with total page 805 pages. Available in PDF, EPUB and Kindle. Book excerpt: The two volumes IFIP AICT 551 and 552 constitute the refereed proceedings of the 15th IFIP WG 9.4 International Conference on Social Implications of Computers in Developing Countries, ICT4D 2019, held in Dar es Salaam, Tanzania, in May 2019. The 97 revised full papers and 2 short papers presented were carefully reviewed and selected from 185 submissions. The papers present a wide range of perspectives and disciplines including (but not limited to) public administration, entrepreneurship, business administration, information technology for development, information management systems, organization studies, philosophy, and management. They are organized in the following topical sections: communities, ICT-enabled networks, and development; digital platforms for development; ICT for displaced population and refugees. How it helps? How it hurts?; ICT4D for the indigenous, by the indigenous and of the indigenous; local technical papers; pushing the boundaries - new research methods, theory and philosophy in ICT4D; southern-driven human-computer interaction; sustainable ICT, informatics, education and learning in a turbulent world - "doing the safari way”.

Contemporary Trends in Innovative Marketing Strategies

Author : Barbosa, Belem
Publisher : IGI Global
ISBN 13 :
Total Pages : 413 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis Contemporary Trends in Innovative Marketing Strategies by : Barbosa, Belem

Download or read book Contemporary Trends in Innovative Marketing Strategies written by Barbosa, Belem and published by IGI Global. This book was released on 2024-02-19 with total page 413 pages. Available in PDF, EPUB and Kindle. Book excerpt: In global commerce, marked by the relentless advance of digital technology, businesses find themselves constantly challenged to devise innovative and disruptive marketing strategies. Adapting to these changes is no longer a choice but a necessity. To thrive, companies must remain vigilant, updating their resources and adopting emerging trends with unwavering agility. Contemporary Trends in Innovative Marketing Strategies explores the demands and dynamics of modern marketing. This book is tailored to meet the needs of students, educators, and managers seeking a profound understanding of today's marketing trends. Firstly, the book delves deep into the current trends steering marketing innovation. It dissects the latest developments that are reshaping the marketing landscape, identifies pivotal trends, and elucidates their ramifications for businesses. Secondly, the book embarks on a journey to explore innovative marketing strategies engineered to confront contemporary business challenges and seize emerging opportunities. It unlocks novel approaches that adeptly cater to the market, providing insights into strategic frameworks, methodologies, and practices. Lastly, the book illustrates these concepts with real-world case studies, offering proof of innovative marketing's successful applications across diverse business sectors. These cases serve to inspire and demonstrate how innovative marketing strategies can be put into action, resulting in tangible outcomes. This book is designed for a diverse audience, including academics and students keen on exploring the latest trends in innovative marketing, educators searching for compelling case studies to enhance their teaching materials, and practitioners eager to bridge the gap between research and practical application in innovative marketing.

INCEESS 2020

Author : Putri Anggun Sari
Publisher : European Alliance for Innovation
ISBN 13 : 1631902806
Total Pages : 716 pages
Book Rating : 4.6/5 (319 download)

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Book Synopsis INCEESS 2020 by : Putri Anggun Sari

Download or read book INCEESS 2020 written by Putri Anggun Sari and published by European Alliance for Innovation. This book was released on 2021-01-18 with total page 716 pages. Available in PDF, EPUB and Kindle. Book excerpt: InCEESS is an international conference hosted by Pelita Bangsa University. This conference is arranged to become an annual conference making room for scholars and practitioners in the area of Engineering, ICT, Management, and all research in Social Science and Humanities to share their thoughts, knowledge, and recent researches in the field of study (https://inceess.pelitabangsa.ac.id/).

Doing Research in Business and Management

Author : Mark N. K. Saunders
Publisher :
ISBN 13 : 9781292133522
Total Pages : 280 pages
Book Rating : 4.1/5 (335 download)

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Book Synopsis Doing Research in Business and Management by : Mark N. K. Saunders

Download or read book Doing Research in Business and Management written by Mark N. K. Saunders and published by . This book was released on 2017-09-26 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: La 4e de couverture indique : "If you need any help with your research project or dissertation then this fully revised and updated 2nd edition is ideal for you. Doing Research in Business and Management brings research methods to life, covering critical literature review projects, projects using existing data, and those projects where you collect your own data. It explains how to write your research proposal and complete your entire research project.The concise and easy-to-read style combined with clear tables and diagrams makes it highly accessible. 'Definition' boxes explain key terms and'Research in practice' boxes show how research is used in real life, making this the book you need to successfully complete your project.New to the 2nd edition: latest sources of online secondary data, extended discussion of research philosophies and theory development, using observation, and how to reference.Don't forget to visit www.pearsoned.co.uk/saunders for online tutorials on research software, such as SPSS, and where you can search the Internet more efficiently and effectively with our Smarter Online Searching Guide!"

Neutrosophic Sets and Systems, Vol. 35, 2020

Author : Florentin Smarandache
Publisher : Infinite Study
ISBN 13 :
Total Pages : 596 pages
Book Rating : 4./5 ( download)

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Book Synopsis Neutrosophic Sets and Systems, Vol. 35, 2020 by : Florentin Smarandache

Download or read book Neutrosophic Sets and Systems, Vol. 35, 2020 written by Florentin Smarandache and published by Infinite Study. This book was released on with total page 596 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Neutrosophic Sets and Systems” has been created for publications on advanced studies in neutrosophy, neutrosophic set, neutrosophic logic, neutrosophic probability, neutrosophic statistics that started in 1995 and their applications in any field, such as the neutrosophic structures developed in algebra, geometry, topology, etc. Some articles in this issue: Neutrosophic Soft Fixed Points, Selection of Alternative under the Framework of Single-Valued Neutrosophic Sets, Application of Single Valued Trapezoidal Neutrosophic Numbers in Transportation Problem.

Digital and Social Media Marketing

Author : Nripendra P. Rana
Publisher : Springer Nature
ISBN 13 : 3030243745
Total Pages : 337 pages
Book Rating : 4.0/5 (32 download)

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Book Synopsis Digital and Social Media Marketing by : Nripendra P. Rana

Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Handbook of Research on the Interplay Between Service Quality and Customer Delight

Author : Sarma, Sarmistha
Publisher : IGI Global
ISBN 13 : 1668458551
Total Pages : 462 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Handbook of Research on the Interplay Between Service Quality and Customer Delight by : Sarma, Sarmistha

Download or read book Handbook of Research on the Interplay Between Service Quality and Customer Delight written by Sarma, Sarmistha and published by IGI Global. This book was released on 2023-01-31 with total page 462 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research in the field of service quality and consumer behavior has developed in many dimensions in the past decade. A number of models have been developed to determine the factors leading to satisfaction; however, within the past few years, scholars have proved that satisfaction is not sufficient to leave a strong mark in the minds of the customers. Service quality and customer delight have been the buzzwords in the business world in recent times as scholars have proven that customer delight is the key to customer retention. The Handbook of Research on the Interplay Between Service Quality and Customer Delight considers how companies around the world in a cross-cultural environment are dealing with service quality and customer delight and proposes a global outlook on the current trends, tactics, and opportunities. Covering key topics such as buyer funnels, consumer dissonance, and digital solutions, this reference work is ideal for business owners, managers, industry professionals, researchers, scholars, practitioners, academicians, instructors, and students.

Neutrosophic Sets and Systems, Book Series, Vol. 35, 2020. An International Book Series in Information Science and Engineering

Author : Florentin Smarandache
Publisher : Infinite Study
ISBN 13 :
Total Pages : 594 pages
Book Rating : 4./5 ( download)

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Book Synopsis Neutrosophic Sets and Systems, Book Series, Vol. 35, 2020. An International Book Series in Information Science and Engineering by : Florentin Smarandache

Download or read book Neutrosophic Sets and Systems, Book Series, Vol. 35, 2020. An International Book Series in Information Science and Engineering written by Florentin Smarandache and published by Infinite Study. This book was released on with total page 594 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contributors to current issue (listed in papers’ order): Ibrahim Yasser, Abeer Twakol, A. A. Abd El-Khalek, A. A. Salama, Ahmed Sharaf Al-Din, Issam Abu Al-Qasim, Rafif Alhabib, Magdy Badran, Remya P. B, Francina Shalini, Masoud Ghods, Zahra Rostami, A. Sahaya Sudha, Luiz Flavio Autran Monteiro Gomes, K.R. Vijayalakshmi, Prakasam Muralikrishna, Surya Manokaran, Nidhi Singh, Avishek Chakraborty, Soma Bose Biswas, Malini Majumdar, Rakhal Das, Binod Chandra Tripathy, Nidhi Singh, Avishek Chakraborty, Nilabhra Paul, Deepshikha Sarma, Akash Singh, Uttam Kumar Bera, Fatimah M. Mohammed, Sarah W. Raheem, Muhammad Riaz, Florentin Smarandache, Faruk Karaaslan, Masooma Raza Hashmi, Iqra Nawaz, Kousik Das, Sovan Samanta, Kajal De, Xavier Encarnacion, Nivetha Martin, I. Pradeepa, N. Ramila Gandhi, P. Pandiammal, Aiman Muzaffar, Md Tabrez Nafis, Shahab Saquib Sohail, Abhijit Saha, Jhulaneswar Baidya, Debjit Dutta, Irfan Deli, Said Broumi, Mohsin Khalid, Neha Andaleeb Khalid, Md. Hanif Page, Qays Hatem Imran, Shilpi Pal, S. Satham Hussain, Saeid Jafari, N. Durga, Hanieh Shambayati, Mohsen Shafiei Nikabadi, Seyed Mohammad, Ali Khatami Firouzabadi, Mohammad Rahmanimanesh, Mujahid Abbas, Ghulam Murtaza, K. Porselvi, B. Elavarasan, Y. B. Jun, Chinnadurai V, Sindhu M P, K.Radhika, K. Arun Prakash, Malayalan Lathamaheswari, Ruipu Tan, Deivanayagampillai Nagarajan, Talea Mohamed, Assia Bakali, Nivetha Martin, R. Dhavaseelan, Ali Hussein Mahmood Al-Obaidi, Suman Das, Surapati Pramanik, Madad Khan, Muhammad Zeeshan, Saima Anis, Abdul Sami Awan, M. Sarwar Sindhu, Tabasam Rashid, Agha Kashif, Rajesh Kumar Saini, Atul Sangal, Manisha.

Branding and Positioning in Base of the Pyramid Markets in Africa

Author : Charles Blankson
Publisher : Routledge
ISBN 13 : 1351038052
Total Pages : 161 pages
Book Rating : 4.3/5 (51 download)

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Book Synopsis Branding and Positioning in Base of the Pyramid Markets in Africa by : Charles Blankson

Download or read book Branding and Positioning in Base of the Pyramid Markets in Africa written by Charles Blankson and published by Routledge. This book was released on 2019-09-10 with total page 161 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brand management to sustain corporate reputation and customer loyalty is essential for both multinationals and indigenous fi rms in Africa. This book provides a practical overview of country branding and positioning activities in Africa, based on a broad defi nition of base of the pyramid (BoP) marketing, which includes both goods and services, as well as business-to-business marketing, corporate branding, and country branding. The text highlights branding strategies that can be adopted in BoP markets, as well as marketing mix strategies appropriate for much of the continent. Taking into account the role of social networks, culture, and religion, the book explores avenues for developing and building competitive advantage, and how African countries can leverage country branding as part of the development process. The book is ideal for researchers, educators and advanced students in international marketing, management, and brand strategy who are interested in the unique branding characteristics of the African continent.

Financial Inclusion Regulatory Practices in SADC

Author : Howard Chitimira
Publisher : Taylor & Francis
ISBN 13 : 1000875466
Total Pages : 237 pages
Book Rating : 4.0/5 (8 download)

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Book Synopsis Financial Inclusion Regulatory Practices in SADC by : Howard Chitimira

Download or read book Financial Inclusion Regulatory Practices in SADC written by Howard Chitimira and published by Taylor & Francis. This book was released on 2023-05-25 with total page 237 pages. Available in PDF, EPUB and Kindle. Book excerpt: Against a background of calls to prioritise the improvement of financial inclusion in Africa, this book provides an analysis of current financial inclusion measures in Southern Africa. Evaluating the existing strengths and weaknesses of financial inclusion in Africa, it identifies opportunities to improve inclusive financial services and aid poverty reduction in the region. With a focus on South Africa, Namibia, Botswana, and Zimbabwe as case studies for assessing current financial inclusion in the context of particular challenges faced by unbanked and underbanked customers, who are easy targets for cybercriminals due to low levels of digital literacy, it looks into the regulation and promotion of financial inclusion in Southern Africa. The book explores financial inclusion in the context of digital transformation in the 21st century, examining the regulation and promotion of financial inclusion in the context of digital transformation, as well as the challenges related to financial inclusion. Suggesting improvements to aspects of company law, securities and financial markets in the Southern African Development Community region, the book offers a comprehensive study on the regulation and promotion of financial inclusion in the Southern African Development Community region. It will be essential reading for students and academics researching financial inclusion, international economic law and development.

Antecedents and Outcomes of Employee-Based Brand Equity

Author : Bari, Muhammad Waseem
Publisher : IGI Global
ISBN 13 : 166843623X
Total Pages : 316 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Antecedents and Outcomes of Employee-Based Brand Equity by : Bari, Muhammad Waseem

Download or read book Antecedents and Outcomes of Employee-Based Brand Equity written by Bari, Muhammad Waseem and published by IGI Global. This book was released on 2022-06-17 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: Branding and human capital are considered a firm’s most important assets, and the development of these intangible assets is a particularly challenging and important management task for human resource managers and marketers. Employee-based brand equity is a key advantage for the organization and an important part of the brand-based evaluation. To develop an effective and strong employee-based brand equity, firms need to focus on the perceptions of employees and promote positive attitudes about affiliation with the firm. Antecedents and Outcomes of Employee-Based Brand Equity explores the antecedents and consequences of employee-based brand equity from different perspectives and different artifacts of employee-based brand equity. This book highlights the importance of brand equity from a human resource management perspective. It further highlights the ways in which brand equity can be fruitful in understanding and learning different theories and concepts with the interaction of different industries and culture. Covering topics such as employee retention, psychological capital, and brand experience, this premier reference source is an indispensable resource for corporate offices, human resource managers, business leaders and managers, governmental organizations, marketing professionals, customer service professionals, libraries, students and educators of higher education, researchers, and academicians.

Mobile Commerce: Concepts, Methodologies, Tools, and Applications

Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 1522526005
Total Pages : 1584 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Mobile Commerce: Concepts, Methodologies, Tools, and Applications by : Management Association, Information Resources

Download or read book Mobile Commerce: Concepts, Methodologies, Tools, and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2017-06-19 with total page 1584 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the era of digital technology, business transactions and partnerships across borders have become easier than ever. As part of this shift in the corporate sphere, managers, executives, and strategists across industries must acclimate themselves with the challenges and opportunities for conducting business. Mobile Commerce: Concepts, Methodologies, Tools, and Applications provides a comprehensive source of advanced academic examinations on the latest innovations and technologies for businesses. Including innovative studies on marketing, mobile commerce security, and wireless handheld devices, this multi-volume book is an ideal source for researchers, scholars, business executives, professionals, and graduate-level students.

Corporate Reputation and Competitiveness

Author : Rosa Chun
Publisher : Routledge
ISBN 13 : 1136863281
Total Pages : 287 pages
Book Rating : 4.1/5 (368 download)

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Book Synopsis Corporate Reputation and Competitiveness by : Rosa Chun

Download or read book Corporate Reputation and Competitiveness written by Rosa Chun and published by Routledge. This book was released on 2005-09-29 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: This unique book written by four world leaders in reputation research, presents the latest cutting-edge thinking on organizational improvement. It covers media management, crisis management, the use of logos and other aspects of corporate identity, and argues the case for reputation management as a way of overseeing long-term organizational strategy. It presents a new approach to managing reputation, one that relies on surveying customers and employees on their view of the corporate character and in harmonizing the values of both. This approach has been trialled in a number of organizations and here the authors demonstrate how improving reputation, merely by learning more about what a company is already doing, is worth some five per cent sales growth. The book is a vital, up to date resource for specialists in corporate communication, public relations, marketing, HRM, and business strategy as well as for all senior management. Highly illustrated with over eighty diagrams and tables, it includes up to the minute illustrative case studies and interviews with leading authorities in the field.

Global Changes and Sustainable Development in Asian Emerging Market Economies Vol. 1

Author : An Thinh Nguyen
Publisher : Springer Nature
ISBN 13 : 3030814351
Total Pages : 638 pages
Book Rating : 4.0/5 (38 download)

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Book Synopsis Global Changes and Sustainable Development in Asian Emerging Market Economies Vol. 1 by : An Thinh Nguyen

Download or read book Global Changes and Sustainable Development in Asian Emerging Market Economies Vol. 1 written by An Thinh Nguyen and published by Springer Nature. This book was released on 2021-11-02 with total page 638 pages. Available in PDF, EPUB and Kindle. Book excerpt: This two-volume set presents the conference papers from the 1st International Conference on Economics, Development and Sustainability (EDESUS 2019), organized by the University of Economics and Business, Vietnam National University, Hanoi. The collection addresses global changes and sustainable development in Vietnam and other emerging market economies in Asia, and covers wider topics such as economics and business (e.g. economic theory, national and international income distribution, macroeconomic policies, sectors of economy, productivity developments, financial market, business governance, bank financing), development and sustainability (e.g. developing process, development policy, public policy, sustainable growth, sustainability tools, sustainable livelihood, sustainable tourism, green growth), and resources and global change (e.g. human resources, natural resources, climate change, globalization, global challenges). The books are of interest to professors, researchers, lecturers, and students in economics and geography, consultants, and decision makers interested in global changes and sustainable development. Volume 1 focuses on economic development in Vietnam and other emerging market economies in Asia. This covers topics such as economics and business (e.g. economic theory, national and international income distribution, macroeconomic policies, sectors of economy, productivity developments, financial market, business governance, bank financing) and development studies (e.g. developing process, development policy, public policy, green growth).

The Service-Dominant Logic of Marketing

Author : Robert F. Lusch
Publisher : Routledge
ISBN 13 : 1317454642
Total Pages : 468 pages
Book Rating : 4.3/5 (174 download)

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Book Synopsis The Service-Dominant Logic of Marketing by : Robert F. Lusch

Download or read book The Service-Dominant Logic of Marketing written by Robert F. Lusch and published by Routledge. This book was released on 2014-12-18 with total page 468 pages. Available in PDF, EPUB and Kindle. Book excerpt: Expanding on the editors' award-winning article "Evolving to a New Dominant Logic for Marketing," this book presents a challenging new paradigm for the marketing discipline. This new paradigm is service-oriented, customer-oriented, relationship-focused, and knowledge-based, and places marketing, once viewed as a support function, central to overall business strategy. Service-dominant logic defines service as the application of competencies for the benefit of another entity and sees mutual service provision, rather than the exchange of goods, as the proper subject of marketing. It moves the orientation of marketing from a "market to" philosophy where customers are promoted to, targeted, and captured, to a "market with" philosophy where the customer and supply chain partners are collaborators in the entire marketing process. The editors elaborate on this model through an historical analysis, clarification, and extension of service-dominant logic, and distinguished marketing thinkers then provide further insight and commentary. The result is a more comprehensive and inclusive marketing theory that will challenge both current thinking and marketing practice.

The Sustainability of Financial Innovation in E-Payment Systems

Author : Deepa Jain
Publisher : Emerald Group Publishing
ISBN 13 : 1804558869
Total Pages : 156 pages
Book Rating : 4.8/5 (45 download)

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Book Synopsis The Sustainability of Financial Innovation in E-Payment Systems by : Deepa Jain

Download or read book The Sustainability of Financial Innovation in E-Payment Systems written by Deepa Jain and published by Emerald Group Publishing. This book was released on 2023-07-25 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: The financial system is the heart of an economy and payment systems are the nerves. As we shift towards a cashless economy, it is essential to understand the perception of customers towards digital transactions to design effective and viable E-Payment Systems (EPSs).