Factors Affecting Purchasing Behaviour Of Thai Consumer Toward Smartphone

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Research Anthology on Social Media Advertising and Building Consumer Relationships

Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 1668462885
Total Pages : 2012 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Research Anthology on Social Media Advertising and Building Consumer Relationships by : Management Association, Information Resources

Download or read book Research Anthology on Social Media Advertising and Building Consumer Relationships written by Management Association, Information Resources and published by IGI Global. This book was released on 2022-05-13 with total page 2012 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media has become a key tool that businesses must utilize in all areas of their practices to build relationships with their customer base and promote their products. This technology is no longer optional as those who do not take advantage of the many benefits it offers continue to struggle with outdated practices. In order for businesses to flourish, further study on the advantages social media provides in the areas of marketing and developing consumer relationships is required. The Research Anthology on Social Media Advertising and Building Consumer Relationships considers best practices and strategies of utilizing social media successfully throughout various business fields to promote products, build relationships, and maintain relevancy. This book also discusses common pitfalls and challenges companies face as they attempt to create a name for themselves in the online world. Covering topics such as marketing, human aspects of business, and branding, this major reference work is crucial for managers, business owners, entrepreneurs, researchers, scholars, academicians, practitioners, instructors, and students.

Trends and Issues in International Planning for Businesses

Author : Adekunle, Babayemi
Publisher : IGI Global
ISBN 13 : 1799825493
Total Pages : 225 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Trends and Issues in International Planning for Businesses by : Adekunle, Babayemi

Download or read book Trends and Issues in International Planning for Businesses written by Adekunle, Babayemi and published by IGI Global. This book was released on 2020-02-28 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Small and medium-sized businesses hoping to enter the international business realm have multiple internal and external challenges to overcome before they can expand. Such challenges can include technological developments, market conditions, and reduction in global trade barriers, though these factors are continuously changing. Determining the correct course of action can be difficult depending on the goals of the company. Trends and Issues in International Planning for Businesses is an essential reference source that focuses on key external and internal factors that enable or disable the creation and enhancement of success opportunities for firms that wish to expand internationally. Featuring research on topics such as cultural norms, international trade, and global marketing, this book is ideally designed for international organizations, small and medium-sized businesses, managers, executives, directors, business consultants, policy managers, business professionals, academicians, researchers, and students seeking coverage on issues that influence firms in their international planning.

High-tech Entrepreneurship in Asia

Author : Marina Yue Zhang
Publisher : Edward Elgar Publishing
ISBN 13 : 1781007594
Total Pages : 347 pages
Book Rating : 4.7/5 (81 download)

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Book Synopsis High-tech Entrepreneurship in Asia by : Marina Yue Zhang

Download or read book High-tech Entrepreneurship in Asia written by Marina Yue Zhang and published by Edward Elgar Publishing. This book was released on 2014-05-14 with total page 347 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume examines the relationships between high-tech entrepreneurship and innovation in an important new technology - mobile payments - in Korea and China, the countries that led the world in the development and diffusion of this technology.

Stakeholder Wellbeing and Value Creation

Author : Uday Salunkhe
Publisher : Transnational Press London
ISBN 13 : 1801351708
Total Pages : 181 pages
Book Rating : 4.8/5 (13 download)

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Book Synopsis Stakeholder Wellbeing and Value Creation by : Uday Salunkhe

Download or read book Stakeholder Wellbeing and Value Creation written by Uday Salunkhe and published by Transnational Press London. This book was released on 2022-12-17 with total page 181 pages. Available in PDF, EPUB and Kindle. Book excerpt: The relationship between firms and stakeholders is held together by a continuous two-way cycle of value creation. In this, how can value be managed such that the stakeholder's wellbeing is ensured? How does stakeholder wellbeing vary across business contexts? Are there varied perspectives in understanding stakeholder wellbeing? These and other pertinent questions have been addressed in this book. Particularly, this book provides a synthesis of research perspectives on value creation and stakeholder wellbeing through a collection of chapters from scholars in this area. It synthesizes research perspectives on value into three categories – firm-focused, customer-focused, and community-focused. In doing so, this book presents novel insights through these lenses and highlights best practices in ensuring stakeholder wellbeing. Responding to the rapidly changing business landscape where stakeholders are more connected, accessible, and informed than ever before, many firms are interested in creating value for all and in the process ensuring stakeholder wellbeing. This book will appeal to research scholars, practitioners, consultants, and managers looking to seek new insights and understanding on value creation. Contents: CHAPTER 1. PERSPECTIVES ON STAKEHOLDER WELLBEING AND VALUE CREATION - Bharath Rajan, Uday Salunkhe, D. N. Murthy CHAPTER 2. INFLUENCE OF SENSORY MARKETING ON CONSUMER BEHAVIOUR AND THEIR IMPACT ON BRAND EQUITY - Abhinandan N, Manasa K, Kiran G CHAPTER 3. ATTITUDE TOWARDS FEMALE ROLE PORTRAYAL IN ADVERTISING AND ITS IMPACT ON BRAND IMAGE & PURCHASE INTENTION: LINKAGES WITH FEMININE ROLE ORIENTATION - Shraddha Shivani, Evelina Sahay, Somnath Mukherjee, Sadiya Fatima CHAPTER 4. DETERMINANTS OF PURCHASE INTENTIONS TOWARDS GREEN MOBILES – AN EXTENSION OF THE THEORY OF PLANNED BEHAVIOUR (TPB) - Deepa Rohit CHAPTER 5. PREDICTING CONSUMER DECISIONS USING MODIFIED TEMPORAL MOTIVATION THEORY - Pranav Manjunath Bhat, Priyanshu M, S Shruti, Madhav Murthy CHAPTER 6. MARKETING 4.0: EMERGING TECHNOLOGIES THAT ARE REFINING DIGITAL MARKETING - Fathima Raj Kilimas, Ashish Chandra, Narendra Rustagi CHAPTER 7. MARKETING GAME CHANGERS: CAPITALIZING THE MICRO-MOMENT THROUGH AUGMENTED REALITY - Uday Salunkhe, D. Narasimha Murthy, Vijaya Kumar. B. CHAPTER 8. EXPLORATORY STUDY ON VALUE CREATION ALONG THE SUPPLY CHAIN OF ELECTRIC VEHICLES: AN OPINION MINING APPROACH - Dakshina Murthy R.A, Madhumita Guha Majumder, M. Khurrum S. Bhutta CHAPTER 9. VALUE CREATION FOR VENTURE CAPITAL-BACKED FIRMS BY AVOIDING THE.. LIKELIHOOD OF MORAL HAZARDS - Vandana Panwar, Christopher Erickson, Alan Tupicoff CHAPTER 10. APPLYING BEHAVIOURAL ECONOMICS TO BRING IN SOCIAL TRANSFORMATION: RURAL SHORING FOR STAKEHOLDER WELLBEING - Vikramaditya Kanodia and Rima Ghose Chowdhury

Mobile Commerce: Concepts, Methodologies, Tools, and Applications

Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 1522526005
Total Pages : 1584 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Mobile Commerce: Concepts, Methodologies, Tools, and Applications by : Management Association, Information Resources

Download or read book Mobile Commerce: Concepts, Methodologies, Tools, and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2017-06-19 with total page 1584 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the era of digital technology, business transactions and partnerships across borders have become easier than ever. As part of this shift in the corporate sphere, managers, executives, and strategists across industries must acclimate themselves with the challenges and opportunities for conducting business. Mobile Commerce: Concepts, Methodologies, Tools, and Applications provides a comprehensive source of advanced academic examinations on the latest innovations and technologies for businesses. Including innovative studies on marketing, mobile commerce security, and wireless handheld devices, this multi-volume book is an ideal source for researchers, scholars, business executives, professionals, and graduate-level students.

Business Strategies and Ethical Challenges in the Digital Ecosystem

Author : S. Asieh H. Tabaghdehi
Publisher : Emerald Group Publishing
ISBN 13 : 1804550698
Total Pages : 409 pages
Book Rating : 4.8/5 (45 download)

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Book Synopsis Business Strategies and Ethical Challenges in the Digital Ecosystem by : S. Asieh H. Tabaghdehi

Download or read book Business Strategies and Ethical Challenges in the Digital Ecosystem written by S. Asieh H. Tabaghdehi and published by Emerald Group Publishing. This book was released on 2024-11-18 with total page 409 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business Strategies and Ethical Challenges in the Digital Ecosystem acts as a forum for examining current and future trends related to management and technological adoption, from digital business strategy and industry 5.0, changing consumer behaviour and sustainability to marketing, ethics, data security, and much more.

Innovations in Digital Economy

Author : Dmitrii Rodionov
Publisher : Springer Nature
ISBN 13 : 3031149858
Total Pages : 354 pages
Book Rating : 4.0/5 (311 download)

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Book Synopsis Innovations in Digital Economy by : Dmitrii Rodionov

Download or read book Innovations in Digital Economy written by Dmitrii Rodionov and published by Springer Nature. This book was released on 2022-08-12 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the revised selected papers of the Third International Conference on Innovations in Digital Economy, SPBU IDE 2021, held in St. Petersburg, Russia, in October 2021. The 23 papers presented were thoroughly reviewed and selected for publication from 153 submissions. The papers are organized according the following topical sections: economic efficiency and social consequences of digital innovations implementation; regional innovation systems and clusters as drivers of the economic growth during the Fourth Industrial Revolution; industrial, service and agricultural digitalization; response of an educational system and labor market to the digital-driven changes in the economic system; digital transformation trends in the government and financial sector.

Groups, Leadership and Men

Author : United States. Office of Naval Research
Publisher :
ISBN 13 :
Total Pages : 312 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Groups, Leadership and Men by : United States. Office of Naval Research

Download or read book Groups, Leadership and Men written by United States. Office of Naval Research and published by . This book was released on 1951 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Post-Keynesian Empirical Research and the Debate on Financial Market Development

Author : Chaiechi, Taha
Publisher : IGI Global
ISBN 13 : 1466660198
Total Pages : 353 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Post-Keynesian Empirical Research and the Debate on Financial Market Development by : Chaiechi, Taha

Download or read book Post-Keynesian Empirical Research and the Debate on Financial Market Development written by Chaiechi, Taha and published by IGI Global. This book was released on 2014-04-30 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: Current research often highlights the importance of financial markets as well as financial system development. However, the current literature in this field still fails to adequately explain the relationship between financial market and macroeconomic development. Post-Keynesian Empirical Research and the Debate on Financial Market Development integrates the concept of financial intermediaries with Post-Keynesian macroeconomic modeling to discuss the relationship between financial markets and systems and macroeconomic development. Discussing key macroeconomic variables such as investment, savings, and productivity growth, this timely resource is essential for students, academicians, as well as finance and economics professionals interested in uncovering the latest research in this field.

Comparative Case Studies on Entrepreneurship in Developed and Developing Countries

Author : Ofori-Dankwa, Joseph
Publisher : IGI Global
ISBN 13 : 1466675349
Total Pages : 375 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Comparative Case Studies on Entrepreneurship in Developed and Developing Countries by : Ofori-Dankwa, Joseph

Download or read book Comparative Case Studies on Entrepreneurship in Developed and Developing Countries written by Ofori-Dankwa, Joseph and published by IGI Global. This book was released on 2015-01-31 with total page 375 pages. Available in PDF, EPUB and Kindle. Book excerpt: Lauded as a driver of economic growth, entrepreneurship and small business ventures have become increasingly attractive to countries looking to boost employment rates, productivity, and innovation. The manifestation of entrepreneurship varies from country to country, and what works for one may not work for the next. Comparative Case Studies on Entrepreneurship in Developed and Developing Countries presents the challenges and opportunities that entrepreneurs in different countries face at various developmental stages. Through in-depth studies, this premier reference work seeks to provide examples of successful applications of an elusive concept that has helped many countries move up the developmental ladder, a topic relevant to researchers and academicians working in social and behavioral sciences, economists, and business professionals.

Design, Operation and Evaluation of Mobile Communications

Author : Gavriel Salvendy
Publisher : Springer Nature
ISBN 13 : 3031050142
Total Pages : 504 pages
Book Rating : 4.0/5 (31 download)

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Book Synopsis Design, Operation and Evaluation of Mobile Communications by : Gavriel Salvendy

Download or read book Design, Operation and Evaluation of Mobile Communications written by Gavriel Salvendy and published by Springer Nature. This book was released on 2022-06-16 with total page 504 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the refereed proceedings of the Third International Conference on Design, Operation and Evaluation of Mobile Communications, MOBILE 2022, held as part of the 23rd International Conference, HCI International 2022, which was held virtually in June/July 2022. The total of 1271 papers and 275 posters included in the HCII 2022 proceedings was carefully reviewed and selected from 5487 submissions. The MOBILE 2022 proceedings were organized in the following topical sections: Designing Mobile Interactions and Systems; User Experience and Adoption of Mobile Communications; Mobile Commerce and Advertising; Mobile Interactions with Agents; Emerging Mobile Technologies.

Mobile Marketing Channel

Author : Mahmud Akhter Shareef
Publisher : Springer
ISBN 13 : 3319312871
Total Pages : 150 pages
Book Rating : 4.3/5 (193 download)

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Book Synopsis Mobile Marketing Channel by : Mahmud Akhter Shareef

Download or read book Mobile Marketing Channel written by Mahmud Akhter Shareef and published by Springer. This book was released on 2016-04-23 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book attempts to address, explore, and conceptualize the epistemological paradigms of SMS as an alternative marketing channel or in combination with other existing traditional channels. It promotes a multichannel strategy in the light of synthesized marketing distribution, consumer behavior, and information and communication technology (ICT)-related behavioral theory to develop, establish, and launch a guiding theory and practice for this emerging area. Usage of mobile phones and hand-held wireless devices is growing and diffusing so quickly that 21st century marketing managers find a great potential for this wireless channel to be the most effective media for maintaining a consumer relationship that provides the highest quality service. The emergence of SMS-based direct marketing as a distinct channel or embedded with other channels is characterized by several issues, challenges, barriers, and limitations. This book examines and postulates the following interrelated issues related to wireless marketing (particularly the SMS-based marketing channel): (i) Consumer behavior for mobile phone SMS – perception, exposure, and attention; (ii) Consumer attitudes toward SMS-based marketing channels; (iii) The scope of SMS to meet consumer service output demands from an online channel; (iv) Consumer selection criteria for mobile phone SMS channel structure; (v) Mobile channel structure as an efficient and effective consumer interaction mode; and (vi) Consumer multichannel behavior. It is important to use the SMS-based mobile channel as a radical tool of interactive marketing and seamless service marketing, as there is the opportunity to maximize, until now, unutilized benefits of this efficient and popular direct marketing channel.

Post-COVID Marketing Challenges

Author : Katia Iankova
Publisher : Transnational Press London
ISBN 13 : 1801351430
Total Pages : 204 pages
Book Rating : 4.8/5 (13 download)

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Book Synopsis Post-COVID Marketing Challenges by : Katia Iankova

Download or read book Post-COVID Marketing Challenges written by Katia Iankova and published by Transnational Press London. This book was released on 2022-04-28 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contents: Editorial: Marketing after COVID-19: Crisis adaptation, innovation and sustainable technological advances - Katia Iankova and Pedro Longart Branding Al Ain as a tourist destination - Pedro Longart and Katia Iankova Impact of digital marketing on SMEs performance in Saudi Arabia: Implications on building NEOM - Areej Algumzi Innovative crisis-response through best human resources practices during COVID-19 - Bharti Pandya and Bistra Boukareva Antecedents of consumptive behavior prior to the celebration of Eid Al-Fitr during the COVID-19 Pandemic - Amaliyah Amaliyah and Aminatus Zakhra The shifting trend in online buyer’s behaviour under the impact of COVID-19 pandemic in Vietnam - Ha Thu Nguyen, Thuy Dam Luong Hoang, and Huy Khanh Nguyen Social media usage in higher education: Role in marketing and communication during COVID-19- Abhishek Shukla and Kamini Bhasin Slave to sachet economy: Socio-cultural insights -Hernani Manalo and Ma. Riza Manalo Revenue management during the COVIDization of the economy - Radko Radev and Veselina Yankova Exploring the Emirati female student entrepreneurs in the UAE through the theory of planned behaviour - V.S. Damodharan and K.A. Asraar Ahmed A new perspective of brand equity: the case of pottery craft village collective brand in Vietnam - Quang Van Ngo and Ha Thu Thi Vu Antecedents of QR code acceptance during Covid-19: Towards sustainability - K.A. Asraar Ahmed and V.S. Damodharan

Recent Advances in Technology Acceptance Models and Theories

Author : Mostafa Al-Emran
Publisher : Springer Nature
ISBN 13 : 3030649873
Total Pages : 520 pages
Book Rating : 4.0/5 (36 download)

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Book Synopsis Recent Advances in Technology Acceptance Models and Theories by : Mostafa Al-Emran

Download or read book Recent Advances in Technology Acceptance Models and Theories written by Mostafa Al-Emran and published by Springer Nature. This book was released on 2021-04-16 with total page 520 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book tackles the latest research trends in technology acceptance models and theories. It presents high-quality empirical and review studies focusing on the main theoretical models and their applications across various technologies and contexts. It also provides insights into the theoretical and practical aspects of different technological innovations that assist decision-makers in formulating the required policies and procedures for adopting a specific technology.

RECENT TRENDS IN E-MARKETING

Author : Dr. D. PRASANNA KUMAR, Dr. SS. ASADI & Dr. PASUMARTHY PHANI BHASKAR
Publisher : Ashok Yakkaldevi
ISBN 13 : 167803732X
Total Pages : 224 pages
Book Rating : 4.6/5 (78 download)

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Book Synopsis RECENT TRENDS IN E-MARKETING by : Dr. D. PRASANNA KUMAR, Dr. SS. ASADI & Dr. PASUMARTHY PHANI BHASKAR

Download or read book RECENT TRENDS IN E-MARKETING written by Dr. D. PRASANNA KUMAR, Dr. SS. ASADI & Dr. PASUMARTHY PHANI BHASKAR and published by Ashok Yakkaldevi. This book was released on 2022-03-01 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: The internet was hyped as a revolutionary tool of the twentieth century like the telephone and television. Today, internet has virtually become a household name in India. Ina short span of time, Internet and World Wide Web has been viewed as the most vital medium for information, entertainment, communication and commerce. Today, internet has become a necessity for everyone. With the proliferation of Internet, the E-commerce and e-business concepts have expanded. Therefore, a boost in the expansion of the internet in the country will not only help countries to become a vital player of the emerging global economy, but will also enable the citizens of the country to avail the benefits associated with the web technologies.

International Conference on Applied Technologies

Author : Miguel Botto-Tobar
Publisher : Springer Nature
ISBN 13 : 3031589505
Total Pages : 374 pages
Book Rating : 4.0/5 (315 download)

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Book Synopsis International Conference on Applied Technologies by : Miguel Botto-Tobar

Download or read book International Conference on Applied Technologies written by Miguel Botto-Tobar and published by Springer Nature. This book was released on with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Developing Business Strategies and Identifying Risk Factors in Modern Organizations

Author : Tavana, Madjid
Publisher : IGI Global
ISBN 13 : 1466648619
Total Pages : 329 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Developing Business Strategies and Identifying Risk Factors in Modern Organizations by : Tavana, Madjid

Download or read book Developing Business Strategies and Identifying Risk Factors in Modern Organizations written by Tavana, Madjid and published by IGI Global. This book was released on 2013-12-31 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: As there is a vast amount of information to consider when offering quality services, organizations have developed techniques for identifying risk factors to be taken into consideration when constructing effective business strategies. Developing Business Strategies and Identifying Risk Factors in Modern Organizations presents new methodologies currently being utilized to formulate and solve strategic issues in order to escape the jeopardy of possible business risks. By highlighting a multitude of sciences and their influences on modern organizations; this book is an essential reference for decision makers and researchers in business, industry, government, and academia.