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Author : Nuanpan Pongsak
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (14 download)
Download or read book Factors affecting customer satisfaction in the golf industry in Thailand written by Nuanpan Pongsak and published by . This book was released on 2011 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Fareeda Raksa
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (137 download)
Download or read book Factors Affecting Customer Satisfaction Using Online GPS Tracking Services in Thailand written by Fareeda Raksa and published by . This book was released on 2022 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This study aims to investigate the influence of perceived service quality, perceived value, perceived ease of use, and perceived usefulness on customer satisfaction using GPS tracking services in Thailand. The online questionnaires were used from the previous studies that have been valid. A quantitative approach was used to collect the data for statistical analysis, employing stratified random sampling in 413 completed questionnaires for data analysis. The conceptual framework was examined with the multiple regression analysis (MRA). The results reveal that customer satisfaction was highest explained by perceived usefulness, followed by perceived ease of use, perceived service quality, and perceived value, respectively. The contribution could benefit managers and operators as a guideline for effectively developing their strategies to meet consumers' needs through these predictors. It is recommended to improve all factors, especially perceived usefulness because it affects customer satisfaction. Further study to obtain comprehensive coverage results of a qualitative approach is recommended.
Author : Amornrat Pattarakitham
Publisher :
ISBN 13 :
Total Pages : 8 pages
Book Rating : 4.:/5 (13 download)
Download or read book The Factors Influence Customer Satisfaction and Loyalty written by Amornrat Pattarakitham and published by . This book was released on 2015 with total page 8 pages. Available in PDF, EPUB and Kindle. Book excerpt: The purpose of this paper is to explore knowledge about the influence of price, promotion, product reliability, brand image, health concern, and perceived value on customer satisfaction and loyalty towards tea beverage in Bangkok. A self-administered questionnaire was employed to collect data from customers who had consumed tea in Bangkok in the period during which the questionnaire was conducted. The survey period was during June 2014, and 261 questionnaires were used to analyze the data by using a structural equation modeling (SEM) approach. Results show that brand image, and perceived value has influence on the customer satisfaction. In addition, price, health concern, perceived value, and customer satisfaction also influence customer loyalty.
Author :
Publisher :
ISBN 13 :
Total Pages : 218 pages
Book Rating : 4.:/5 (914 download)
Download or read book Independent Study Marketing Factors Affecting Consumer Decision and Satisfaction : a Case Study of Thailand Post Co.,ltd. Service written by and published by . This book was released on 2014 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Sutithep Siripipattanakul
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (137 download)
Download or read book Determinants of Hotels' Customer Loyalty During the COVID-19 Pandemic in Thailand written by Sutithep Siripipattanakul and published by . This book was released on 2023 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This study identifies the determinant factors of hotels' customer loyalty during the COVID-19 pandemic in Thailand. The determinants comprise prices, facilities, services and mediating effect of customer satisfaction. The self-administered online survey was distributed through convenience sampling from 220 hotel customers in Thailand. The data were analyzed using PLS-SEM for hypothesis testing. The results reveal that prices, facilities and services significantly influence customer satisfaction and turn it into customer loyalty. Services have the highest predictive power over facilities and prices on customer satisfaction and indirectly influence customer loyalty. Only services have a direct influence on customer loyalty. The implication could be applied to any service company to improve customer satisfaction with services, prices and facilities to enhance customer loyalty. The recommendation is to increase sampling to cover more areas to explain the relationship phenomenon better. The researchers should consider more variables in quantitative research. This study employed quantitative research and may not cover insight results. Further qualitative study, such as interviews and focus groups, is also recommended.
Author : Barbara Neuhofer
Publisher : BoD – Books on Demand
ISBN 13 : 3746091675
Total Pages : 410 pages
Book Rating : 4.7/5 (46 download)
Download or read book ISCONTOUR 2018 Tourism Research Perspectives written by Barbara Neuhofer and published by BoD – Books on Demand. This book was released on 2018-04-26 with total page 410 pages. Available in PDF, EPUB and Kindle. Book excerpt: The International Student Conference in Tourism Research (ISCONTOUR) offers students a unique platform to present their research and establish a mutual knowledge transfer forum for attendees from academia, industry, government and other organisations. The annual conference, which is jointly organized by the IMC University of Applied Sciences Krems and the Salzburg University of Applied Sciences, takes place alternatively at the locations Salzburg and Krems. The conference research chairs are Prof. (FH) Mag. Christian Maurer (University of Applied Sciences Krems) and Prof. (FH) Dr. Barbara Neuhofer (Salzburg University of Applied Sciences). The target audience include international bachelor, master and PhD students, graduates, lecturers and professors from the field of tourism and leisure management as well as businesses and anyone interested in cutting-edge research of the conference topic areas. The conference topics include marketing and management, tourism product development and sustainability, information and communication technologies, finance and budgeting, and human resource management.
Author : Arch G. Woodside
Publisher : CABI
ISBN 13 : 1845933230
Total Pages : 540 pages
Book Rating : 4.8/5 (459 download)
Download or read book Tourism Management written by Arch G. Woodside and published by CABI. This book was released on 2008 with total page 540 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides in-depth empirical reports on specific topics within five general areas of tourism management and marketing: (1) scanning and sense making; (2) planning; (3) implementing; (4) evaluating actions/process and performance outcomes; and (5) administering. Offering descriptions, tools and examples of tourism management decision making, the book is useful for students in tourism and management and for tourism executives. It has 27 chapters and a subject index.
Download or read book HWM written by and published by . This book was released on 2002-07 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt: Singapore's leading tech magazine gives its readers the power to decide with its informative articles and in-depth reviews.
Author : Jun Wen
Publisher : Routledge
ISBN 13 : 1000609073
Total Pages : 230 pages
Book Rating : 4.0/5 (6 download)
Download or read book Chinese Outbound Tourist Behaviour written by Jun Wen and published by Routledge. This book was released on 2022-06-23 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: Assuming an international perspective, Chinese Tourist Outbound Behaviour presents an insightful exploration of the evolution of China’s tourism market, explores Chinese tourists’ behaviour, and considers how the country’s tourism landscape will expand in the future. Featuring 16 chapters compiled and written by industry experts representing 11 countries, this collection offers a vivid profile of Chinese tourists and the characteristics distinguishing them from other market segments. This book coincides with the growing interest in Chinese tourism and tourist behaviour as the top market in the world in terms of tourism spending and arrival numbers, presenting an overview of Chinese tourist segments and travel-related concerns to paint a clear picture of the market’s status. Chapters address the future of Chinese tourism, providing industry stakeholders an up-to-date view on this valuable market along with suggestions to best harness the market’s power. Providing an up-to-date exploration of numerous contemporary issues, this book will be valuable to a wide audience, including advanced students in tourism, hospitality and leisure and recreation studies and stakeholders, authorities, establishments and employees within the tourism industry. This book offers readers greater knowledge about the past, present and future of the Chinese outbound tourism market.
Author : Joseph F. Hair Jr.
Publisher : Springer Nature
ISBN 13 : 3030805190
Total Pages : 208 pages
Book Rating : 4.0/5 (38 download)
Download or read book Partial Least Squares Structural Equation Modeling (PLS-SEM) Using R written by Joseph F. Hair Jr. and published by Springer Nature. This book was released on 2021-11-03 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Partial least squares structural equation modeling (PLS-SEM) has become a standard approach for analyzing complex inter-relationships between observed and latent variables. Researchers appreciate the many advantages of PLS-SEM such as the possibility to estimate very complex models and the method’s flexibility in terms of data requirements and measurement specification. This practical open access guide provides a step-by-step treatment of the major choices in analyzing PLS path models using R, a free software environment for statistical computing, which runs on Windows, macOS, and UNIX computer platforms. Adopting the R software’s SEMinR package, which brings a friendly syntax to creating and estimating structural equation models, each chapter offers a concise overview of relevant topics and metrics, followed by an in-depth description of a case study. Simple instructions give readers the “how-tos” of using SEMinR to obtain solutions and document their results. Rules of thumb in every chapter provide guidance on best practices in the application and interpretation of PLS-SEM.
Author :
Publisher :
ISBN 13 :
Total Pages : 336 pages
Book Rating : 4.0/5 ( download)
Download or read book Tourism Review written by and published by . This book was released on 2005 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 776 pages
Book Rating : 4.F/5 ( download)
Download or read book American Doctoral Dissertations written by and published by . This book was released on 2001 with total page 776 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Linda K. Richter
Publisher : University of Hawaii Press
ISBN 13 : 0824880161
Total Pages : 322 pages
Book Rating : 4.8/5 (248 download)
Download or read book The Politics of Tourism in Asia written by Linda K. Richter and published by University of Hawaii Press. This book was released on 2019-03-31 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tourism, the world's largest industry, has created a variety of complex political problems, particularly in those countries where the primary attraction of tourism is its potential for accelerating development. The political dimensions that have encouraged tourism in the People's Republic of China, the Philippines, Thailand, India, Pakistan, Bangladesh, Sri Lanka, the Maldives, Nepal, and Bhutan are examined in Linda K. Richter's study, which is based on more than 250 interviews with government officials, travel industry representatives, and media officials. Richter concentrates on the reasons for using tourism to advance government policy objectives and on the many ways political and economic problems can frustrate tourism's contribution to national development. All too often, after the expensive infrastructure is developed, luxury goods imported, and lavish promotional efforts expended, nations are left disillusioned with the economic promise of tourism. Disappointing results are often complicated by a preoccupation with the lure of tourism and an underestimation of the industry's needs and of the political pressures of and on government officials. Encouraging an awareness of the political aspects of tourism, the author advocates greater involvement by social and political scientists in monitoring tourism policy, as well as a restructuring and redesigning of programs in this largest sector of international trade.
Author : Polly Pattullo
Publisher : NYU Press
ISBN 13 : 158367117X
Total Pages : 284 pages
Book Rating : 4.5/5 (836 download)
Download or read book Last Resorts written by Polly Pattullo and published by NYU Press. This book was released on 2005-11 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Caribbean has the fortune—and the misfortune̬to be everyone's idea of a tropical paradise. Its sun, sand and scenery attract millions of visitors each year and make it a profitable destination for the world's fastest growing industry. Tourism is increasingly touted as its only hope of creating jobs and wealth—literally, the island's last resort. Last Resorts examines the real impact of tourism on the people and landscape of the Caribbean. It explores the structure of ownership of the industry and shows that the benefits it brings to the region do not live up to its claims. New developments in ecotourism, sex tourism, and the burgeoning cruise industry are not changing this pattern of short-term exploitation of the region's resources. The book shows how Caribbean societies are corrupted by tourism and its culture turned into floorshow parody. This new edition has been extensively revised and updated. It gives voice to people inside the tourism industry, its critics, and tourists themselves, and offers vital insights into a phenomenon that is central to the globalized world of today.
Author : Susan Horner
Publisher : Routledge
ISBN 13 : 1317746899
Total Pages : 667 pages
Book Rating : 4.3/5 (177 download)
Download or read book Consumer Behaviour in Tourism written by Susan Horner and published by Routledge. This book was released on 2016-04-28 with total page 667 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now fully revised and updated, the third edition of this bestselling text provides students with a vital understanding of the nature of tourism and contemporary tourists behaviour in political, social and economic context and how this knowledge can be used to manage and market effectively in a variety of tourism sectors including: tourism operations, tourist destinations, hospitality, visitor attractions, retail travel and transport. This third edition has been updated to include: New material on the impacts of IT on research and marketing communications, the rise and influence of social media and virtual technology, the growth in the interest of sustainable tourism products including slow food, the experience economy and new consumer experiences including fulfilment. New international case studies throughout including growth regions such as the Middle East, Russia, Europe, China, India and Brazil. New companion website including Power point slides and a case archive. Each chapter features conclusions, discussion points and essay questions, and exercises, at the end, to help tutors direct student-centred learning and to allow the reader to check their understanding of what they have read. This book is an invaluable resource for students following tourism courses.
Author : Kostas Alexandris
Publisher : Routledge
ISBN 13 : 1317431510
Total Pages : 378 pages
Book Rating : 4.3/5 (174 download)
Download or read book Sport Consumer Behaviour written by Kostas Alexandris and published by Routledge. This book was released on 2016-07-18 with total page 378 pages. Available in PDF, EPUB and Kindle. Book excerpt: All successful marketing strategies in sport or events must take into account the complex behaviour of consumers. This book offers a complete introduction to consumer behaviour in sport and events, combining theory and cutting-edge research with practical guidance and advice to enable students and industry professionals to become more effective practitioners. Written by three of the world’s leading sports marketing academics, it covers a wide range of areas including: social media and digital marketing the segmentation of the sport consumer market service quality and customer satisfaction sport consumer personalities and attitudes the external and environmental factors that influence sport consumer behaviour. These chapters are followed by a selection of international case studies on topics such as female sport fans, college sports, marathons and community engagement. The book’s companion website also provides additional resources exclusively for instructors and students, including test banks, slides and useful web links. As the only up-to-date textbook to focus on consumer behaviour in sport and events, Sport Consumer Behaviour: Marketing Strategies offers a truly global perspective on this rapidly-growing subject. This book is an invaluable resource for anyone involved in the sport and events industries, from students and academics to professional marketers.
Author : Brent W. Ritchie
Publisher : Channel View Publications
ISBN 13 : 1845413377
Total Pages : 316 pages
Book Rating : 4.8/5 (454 download)
Download or read book Sport Tourism written by Brent W. Ritchie and published by Channel View Publications. This book was released on 2004-07-26 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the economic, social and environmental impacts and issues associated with the development of sport tourism globally, including the lack of research and coordination between industry and government. The book suggests the need for a more balanced analysis of the impacts and issues associated with future sport tourism development.
