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Expression Et Pression En Publicite
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Book Synopsis Expression Et Pression en Publicit by : Cécile Belmont
Download or read book Expression Et Pression en Publicit written by Cécile Belmont and published by Editions Universitaires Europeennes. This book was released on 2010-06 with total page 536 pages. Available in PDF, EPUB and Kindle. Book excerpt: La publicite ne dit pas, elle suggere. Sa forme est fonction d''une identite, celle du publicitaire qui fabrique lui-meme un univers ou temps, espace et population sont diegetiques. Une diegese qui se dedouble pourtant pour souligner l''ubiquite du reel. Pourquoi? Pour creer une rupture et instaurer le manque et le desir d''objet. Pour saisir l''ampleur de ce type de message semi-ouvert, il convient d''allier le decodage au decryptage interpretatif. Des lors, s''effectue un mouvement pendulaire entre le systeme linguistique saussurien et la vision psychanalytique de Lacan. Une oscillation qui trouve cependant un echo favorable notamment en publicite ou le sens se pratique selon une rhetorique de l''inconscient, et rejoint les procedes oniriques. L''image publicitaire, allusive, est a decoder. Le texte est, quant a lui, signification figuree. Et il est a interpreter. Pourquoi consommer? Pour differer l''angoisse de mort. Comment consommer? En sachant distinguer plaisir et jouissance, notres mais aussi de l''Autre..."
Book Synopsis Expression et pression en publicité by : Cécile Belmont
Download or read book Expression et pression en publicité written by Cécile Belmont and published by . This book was released on 2001 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: La publicité ne dit pas, elle suggère. Sa forme est fonction d'une identité, celle du publicitaire qui fabrique lui-même un univers où temps, espace et population sont diégétiques. une diégèse qui se dédouble pourtant pour souligner l'ubiquité du réel. Pourquoi ? Pour créer une rupture, isotopique au niveau local, elle-même instaurant le manque et le désir d'objet au niveau global. Il convient alors d'allier le décodage au décryptage interprétatif pour saisir l'ampleur de ce type de message semi-ouvert. Dès lors, s'effectue un mouvement pendulaire entre le système linguistique saussurien et la vision psychanalytique de Lacan; Une oscillation qui trouve cependant un écho favorable notamment en publicité où le sens se pratique selon une rhétorique de l'inconscient, et rejoint les procédés oniriques. L'image publicitaire, allusive, rappelle ainsi l'affirmation de Mallarmé pour qui "nommer un objet, c'est supprimer les trois quarts de la jouissance du poème, qui est faite du bonheur de deviner peu à peu : le suggérer... Voilà le rêve". Le texte est quant à lui signification figurée, et s'interprète tout autant. Pourquoi consommer ? Pour différer l'angoisse de la mort. Comment consommer ? En sachant distinguer plaisir et jouissance, nôtres mais aussi de l'Autre
Book Synopsis Analytical Dictionary of Retailing by : Jeanne Dancette
Download or read book Analytical Dictionary of Retailing written by Jeanne Dancette and published by PUM. This book was released on 2000 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Business Books by : Newark Public Library. Business Branch
Download or read book Business Books written by Newark Public Library. Business Branch and published by . This book was released on 1927 with total page 612 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Business Books: 1920-1926 by : Newark Public Library. Business Branch
Download or read book Business Books: 1920-1926 written by Newark Public Library. Business Branch and published by . This book was released on 1927 with total page 612 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Advertising & Selling written by and published by . This book was released on 1914 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Interlingual and Intercultural Communication by : Juliane House
Download or read book Interlingual and Intercultural Communication written by Juliane House and published by Gunter Narr Verlag. This book was released on 1986 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Official Gazette of the United States Patent and Trademark Office by :
Download or read book Official Gazette of the United States Patent and Trademark Office written by and published by . This book was released on 2000 with total page 1582 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Advertising and Selling written by and published by . This book was released on 1914 with total page 906 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Notes and Queries: A Medium of Inter-Communication for Literary Men, Artists, Antiquaries, Genealogists, Etc by :
Download or read book Notes and Queries: A Medium of Inter-Communication for Literary Men, Artists, Antiquaries, Genealogists, Etc written by and published by . This book was released on 1859 with total page 724 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Research in Education written by and published by . This book was released on 1974 with total page 974 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Marketing in Canada by : René Y. Darmon
Download or read book Marketing in Canada written by René Y. Darmon and published by . This book was released on 1985 with total page 792 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Analysis and Design of Multiple Element Antennas for Urban Communication by : Juan Pontes
Download or read book Analysis and Design of Multiple Element Antennas for Urban Communication written by Juan Pontes and published by KIT Scientific Publishing. This book was released on 2010 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work focuses on the analysis and design of multiple element antennas (MEA) and their interaction with the propagation channel. In particular, attention is given to urban channels and how its information throughput, i.e. capacity, can be improved. With this in mind, this work extends an existing network model of the communication system in order to reduce computation time, investigates the communicational limits of MEA systems and proposes a synthesis method for capacity maximization.
Book Synopsis Printers' Ink; the ... Magazine of Advertising, Management and Sales by :
Download or read book Printers' Ink; the ... Magazine of Advertising, Management and Sales written by and published by . This book was released on 1902 with total page 894 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Resources in Education written by and published by . This book was released on 2001 with total page 756 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Numbered Voices written by Susan Herbst and published by University of Chicago Press. This book was released on 1993-04 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: How are numbers generated by public opinion surveys used to describe the national mood? Why have they gained such widespread respect and power in American life? Do polls enhance democracy, or simply accelerate the erosion of public discourse? Quantifying the American mood through opinion polls has come to seem an unbiased means for assessing what people want. But in Numbered Voices Susan Herbst demonstrates that how public opinion is measured affects the ways that voters, legislators, and journalists conceive of it. Exploring the history of public opinion in the United States from the mid-nineteenth century to the present day, Herbst analyzes how quantitative descriptions of public opinion became so authoritative. She shows how numbers served instrumental functions, but symbolic ones as well: public opinion figures convey authority and not only neutral information. Case studies and numerous examples illustrate how and why quantitative public opinion data have been so critical during and between American elections. Herbst then addresses how the quantification of public opinion has affected contemporary politics, and its implications for the democratic process. She shows that opinion polling is attractive because of its scientific aura, but that surveys do not necessarily enhance public debate. On the contrary, Herbst argues, polling often causes us to ignore certain dimensions of public problems by narrowing the bounds of public debate. By scrutinizing the role of opinion polling in the United States, Numbered Voices forces us to ask difficult but fundamental questions about American politics - questions with important implications for the democratic process.
Book Synopsis The Law of Advertising by : George Eric Rosden
Download or read book The Law of Advertising written by George Eric Rosden and published by . This book was released on 1990 with total page 1254 pages. Available in PDF, EPUB and Kindle. Book excerpt:
