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Explode Your Local Business Online
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Book Synopsis Cashvertising Online by : Drew Eric Whitman
Download or read book Cashvertising Online written by Drew Eric Whitman and published by Red Wheel/Weiser. This book was released on 2023 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: The latest book from Dr. Direct(tm) will show you how to master online advertising and enhance your social media strategies. This is the perfect companion to the author's bestselling book Ca$hvertising. Cashvertising revealed the secrets of ad agencies to the masses. With Cashvertising Online Whitman reveals even more and how to implement his advice in clear-language to increase your bottom line. Most books discussing online ads teach things like: how to create accounts, how to select demographics, what options to select (video vs. carousel vs. slideshow, etc.), and other topics like maximizing the use of Facebook pixels for fine-tuning your target audience. To create successful Facebook, Instagram, Twitter ads, not only do you need to know copywriting basics, but you also need to understand the highly personal nature of the medium. The successful copywriter needs to make the shift to the highly personal "you and me" approach and learn how to sell without expressing the typical appearance of salesmanship. Likewise, a number of books teaching email marketing primarily focus on things like mailing lists, segmentation, funnels, and automation. All important stuff to be sure, but unless your sales copy is persuasive, these things aren't worth a damn. The majority of these books spend little time teaching readers how to use the power of advertising and consumer psychology in the Facebook and email environments to cause people to actually respond--the whole purpose of advertising! Cashvertising Online is not a book on general copywriting. Instead, it examines the hidden principles specific to actual successful online ads and email promotions and the numerous and potent psychological techniques they employ that make them so persuasive.
Book Synopsis The Business of Getting Business by : Joe Manausa
Download or read book The Business of Getting Business written by Joe Manausa and published by . This book was released on 2020-02-06 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: The internet is shrinking the world; local brick and mortar businesses are finding more competition than ever before, primarily from 'out of towners' who conduct their business online. Consumers are thrilled with this change, empowered with information; no longer requiring a salesperson to start the buying process. So how does a local business compete in a world that has gone digital? The Business of Getting Business will educate and lead business owners to a different way of generating and converting business opportunities using digital marketing concepts and processes. It provides need-to-know information about digital marketing in easy-to-understand terms, so any business owner will walk away with a true understanding of what they need to do online to make their business succeed. Furthermore, it provides an implementation guide that runs through the specific technologies and the steps required to be productive with a digital marketing solution to build a better future.
Download or read book Stand Out written by Aaron N. Fletcher and published by Turner Publishing Company. This book was released on 2013-07-02 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt: Beat Your Competition - Increase Sales - Get More Customers in 90 Days Online marketing expert Aaron Fletcher shows you how to gain more customers in this simple guide to marketing your small business, with quick and easy solutions for creating a successful marketing plan. In today’s technology-driven marketplace, every small business owner is looking for an effective marketing plan to increase online visibility and ultimately grow their business. Many have already taken the basic steps in launching a website, creating a Facebook page, and maybe even hiring a so-called SEO expert, but now find themselves dismayed by the lack of results. In Stand Out, online marketing expert and Geek-Free Marketing founder Aaron Fletcher shows every small business owner—no matter their skills or budget—how to create a simple, proven, and easy-to-follow road map to increase online visibility, bring more traffic to their sites, generate more leads, increase profit, and grow! Stand Out includes clear, step-by step instructions opn how to: 1. Build a solid marketing foundation using the 5 M’s of Marketing (Mindset, Market, Message, Media, and Metrics) and the basic Online Marketing Funnel 2. Launch a simple but powerful website that creates an ideal user experience 3. Complete a “Google 101” crash course on understanding search engines (SEO), optimizing your website, and increasing your online visibility 4. Create compelling content that speaks directly to your clients’ needs 5. Become a “digital citizen,” with tools to help you connect with your audience wherever they hang out online
Book Synopsis Ultimate Guide to Local Business Marketing by : Perry Marshall
Download or read book Ultimate Guide to Local Business Marketing written by Perry Marshall and published by Entrepreneur Press. This book was released on 2016-01-18 with total page 333 pages. Available in PDF, EPUB and Kindle. Book excerpt: MASTER LOCAL SEO AND REACH THE RIGHT CUSTOMERS EVERY TIME With Google local services ads returning local businesses as results on more than a billion daily searches, Google Adwords expert Perry Marshall and lead generation expert Talor Zamir introduce you to the basic framework behind a successful local SEO campaign. From defining local search--often confused with paid search and search engine marketing--to local listing and reviews to social outreach and effective content development, this guide delivers the tools to build an entire local marketing campaign. You'll learn how to: Capture high-quality leads from Google AdWords, new competitors and even legacy platforms such as Bing in 48 hours Master the components of a high-converting campaign and get the most bang for your buck Harness mobile search advertising and Facebook ads for maximum results
Book Synopsis Marketing Your Small Business Online by : Terry C. Power
Download or read book Marketing Your Small Business Online written by Terry C. Power and published by Terry C Power. This book was released on 2009-12-14 with total page 54 pages. Available in PDF, EPUB and Kindle. Book excerpt: So you've got a small business that could use more profits. You'll learn the simplest cost effective ways to bring new customers to your business by leveraging the power of the internet. Position yourself as the answer to your customers' searches and your profits will grow tremendously. There are only three ways to increase your profits: 1)Bring in more paying customers, 2)Sell more to each customer, and 3)Raise your prices. In this economy, the third option is not always viable, so we'll concentrate on the first two. You'll learn to get more customers and get more value from each of them also. Let's get growing !
Download or read book Viral Explosions! written by Peggy McColl and published by Red Wheel/Weiser. This book was released on 2010-04-13 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Internet growth has surpassed all projections and continues to expand every day. Those who are adapting to the online medium will reap the rewards for years to come and have the potential to grow their businesses and build their brands exponentially. Peggy McColl tells her story of discovering the power of online marketing to break through the clutter, capture a global customer base, and build her business. Using many examples and stories, Viral Explosions! gives you: A specific, proven program that even those who aren’t techno-savvy can follow and tailor to their own goals. The vital differences and similarities between offline and online marketing that every marketer needs to know to be successful. The critical steps needed to build a global customer base, generate additional revenue, and foster customer loyalty...without having to leave the comfort of your home.
Download or read book Facebook Nation written by Newton Lee and published by Springer. This book was released on 2014-10-16 with total page 415 pages. Available in PDF, EPUB and Kindle. Book excerpt: Facebook’s psychological experiments and Edward Snowden’s NSA leaks epitomize a world of increasing information awareness in the social media ecosystem. With over a billion monthly active users, Facebook as a nation is overtaking China as the largest country in the world. President Barack Obama, in his 2011 State of the Union Address, called America “the nation of Edison and the Wright brothers” and “of Google and Facebook.” U.S. Chief Information Officer Steven VanRoekel opines that America has become a “Facebook nation” that demands increased transparency and interactivity from the federal government. Ubiquitous social networks such as Facebook, Google+, Twitter, and YouTube are creating the technologies, infrastructures, and big data necessary for Total Information Awareness – a controversial surveillance program proposed by DARPA after the 9/11 attacks. NSA’s secret PRISM program has reinvigorated WikiLeaks founder Julian Assange’s accusation that “Facebook is the most appalling spying machine that has ever been invented.” Facebook CEO Mark Zuckerberg once said, “We exist at the intersection of technology and social issues.” This book offers discourse and practical advice on the privacy issue in the age of big data, business intelligence in social media, e-government and e-activism, as well as personal total information awareness. This expanded edition also includes insights from Wikipedian Emily Temple-Wood and Facebook ROI experts Dennis Yu and Alex Houg.
Book Synopsis Advanced Redesign by : Barbara Jennings
Download or read book Advanced Redesign written by Barbara Jennings and published by Decorate-Redecorate. This book was released on 2017-06-20 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how to maximize profits in your redesign and staging business with 10 value-added services and products perfect for decorating consultants to offer their clients.
Download or read book Connect! written by Anne Truitt Zelenka and published by John Wiley & Sons. This book was released on 2008-04-07 with total page 315 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you use the web to reach out beyond the confines of your office, cubicle, or home to connect and collaborate with others doing the same thing, you’re a web worker. In this book you'll learn how to use new web tools, discover sites and services you might want to try, and meet the social web where people are as important as corporations. You’ll learn how people are working in new ways because of the web, and how you can too.
Book Synopsis Small Business Revolution by : Barry C. McCarthy
Download or read book Small Business Revolution written by Barry C. McCarthy and published by John Wiley & Sons. This book was released on 2021-10-19 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: Equip your small business for dramatic growth and success in any environment In Small Business Revolution: How Owners and Entrepreneurs Can Succeed, small business expert and President and CEO of Deluxe Corp. Barry C. McCarthy delivers a stirring combination of uplifting narrative and small business instruction manual. Featuring inspiring stories from the company’s 106-year history and anecdotes from its Emmy-nominated TV show Small Business Revolution, this book offers readers the opportunity to learn how to grow and thrive in their business in any environment, from a booming economy to a post-pandemic marketplace. Whether you're just starting to plan your new business or you are a seasoned veteran in the small business trenches, you'll discover a wealth of information to help you structure your business to reach customers, find talent, understand finances, and so much more. You'll find guidance on: How to get your costs in line when your expenses have changed Mastering new tools to manage payments and payroll, including contactless and remote payments Maintaining relationships with your existing customers while reaching out to new ones How to manage cash and, how to retain employees through lean times, and more Perfect for the millions of brave, courageous, and strong individuals who plan to start or run a small business during one of the most challenging times in recent memory, Small Business Revolution is an indispensable guide to helping your enterprise survive and succeed during unprecedented challenges.
Download or read book The Small Think Big Book written by and published by Arjan Dijk and Sandeep Menon. This book was released on with total page 102 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Six Steps you need to Follow to Guarantee the Success of Your Online Business by :
Download or read book Six Steps you need to Follow to Guarantee the Success of Your Online Business written by and published by Rowdy Rhodes. This book was released on with total page 66 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Business Plans For Dummies by : Paul Tiffany
Download or read book Business Plans For Dummies written by Paul Tiffany and published by John Wiley & Sons. This book was released on 2012-05-08 with total page 455 pages. Available in PDF, EPUB and Kindle. Book excerpt: Your one-stop guide to creating a winning business plan from scratch Whether you're starting a new business or growing an established one, you'll need a solid business plan to get you where you want to go. Revised for today's rocky economic climate, this edition of the UK's bestselling business plan guide gives you what you need to map out your business strategy and stay on course including a complete sample plan that you can easily adapt for your business! Chart your course assess the current state of your business and where you'd like to take it, and establish clear, achievable objectives Get to know your customers learn the latest techniques for getting a better idea of who your customers are and what they want Scope out the competition find out who your competitors are and what it'll take to get your share of the market pie (and theirs) Sort out your finances construct a value chain, examine your cash flow and calculate a sensible budget Enter the Dragons' Den convince bankers, investors, venture capitalists and other funding sources your business is a good investment Read the tea leaves learn to decipher changing cultural, political and technological trends and to alter your strategies as needed Open the book and find: Tips on developing a sure-fire business strategy How to set realistic objectives Forecasting and budgeting strategies Keys to writing a motivational mission statement How to decipher the latest consumer trends Advice on building your brand and brand loyalty Tips for seeing and seizing opportunities before the competition Ways to adapt your plan to economic change Learn to: Prepare a watertight business strategy Assess the marketplace Devise a sensible forecast and budget
Book Synopsis The Internet of Things and Business by : Martin De Saulles
Download or read book The Internet of Things and Business written by Martin De Saulles and published by Taylor & Francis. This book was released on 2016-12-19 with total page 110 pages. Available in PDF, EPUB and Kindle. Book excerpt: The internet of things (IoT) has the potential to change how we live and work. It represents the next evolution of the computing revolution and will see the embedding of information and communication technologies within machines at home and in the workplace and across a broad range of industrial processes. The effect will be a radical restructuring of industries and business models driven by massive flows of data providing new insights into how the man-made and natural worlds work. The Internet of Things & Business explores the business models emerging from the IoT and considers the challenges as well as the opportunities they pose to businesses around the world. Via real examples and a range of international case studies, the reader will develop an understanding of how this technology revolution will impact on the business world as well as on broader society.
Download or read book The Small Business Advocate written by and published by . This book was released on 1996-05 with total page 554 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Web Driven Entrepreneur Get connected, plug in and find out about the art of business online by : Gary Reid
Download or read book The Web Driven Entrepreneur Get connected, plug in and find out about the art of business online written by Gary Reid and published by Gary Reid. This book was released on 2006 with total page 166 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The International Handbook of Electronic Commerce by : Jae K. Shim
Download or read book The International Handbook of Electronic Commerce written by Jae K. Shim and published by Routledge. This book was released on 2013-11-26 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: The International Handbook of Electronic Commerce covers that hot topic - e-commerce! It is designed to assist managers in implementing electronic commerce in their organizations, improving its efficiency and viability, and safeguarding and maintaining e-commerce systems. The book is designed as a practical how to guide, offering extensive examples to illustrate practical applications. The tools and techniques in this handbook can be adapted outright or modified to suit individual needs. Checklists, email and website addresses, exhibits, illustrations, and step-by-step instructions enhance the handbook's practical use. Among the topics discussed are: what electronic commerce is all about; the Internet and access provider industry; Intranets and Extranets; marketing and advertising; electronic data interchange; electronic banking and payment systems; network security; legal, taxation, and accounting issues of e-commerce. The combination of growth in the commercial utilization of the Internet, the rapid changes in technology, and the complexity of management have expanded the scope of duties of business managers. To remain competitive, businesses and their managers must maintain a presence on the Internet. The International Handbook of Electronic Commerce provides readers with a compendium of the latest in current technologies and applications.
