Experiential Storytelling

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Experiential Storytelling

Author : Mark Miller
Publisher : Zondervan
ISBN 13 : 0310830508
Total Pages : 149 pages
Book Rating : 4.3/5 (18 download)

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Book Synopsis Experiential Storytelling by : Mark Miller

Download or read book Experiential Storytelling written by Mark Miller and published by Zondervan. This book was released on 2009-07-27 with total page 149 pages. Available in PDF, EPUB and Kindle. Book excerpt: The “Been there, done that” culture is starving for reality. Hardly satisfied with the modern conventions of citing facts and figures and pushing propositions, emerging churches are jumping into the narrative form of communication with both feet. But not all emerging church leaders have an inherent handle on the craft and skill of using narrative as a sermon form. Experiential Storytelling zeros in on the hows and whys of narrative, as well as the importance of sharing personal experience to double your storytelling ammunition. In addition, author Mark Miller goes several steps further, giving examples of real-time, hands-on experiences for church members as innovative extensions of traditional teaching and preaching that offer them greater scriptural understanding and ownership of the gospel story.Chapters include:• The Dawning of the Age of Experience• Once Upon a Story• Awakening the Sleeping Giant in the Church—C*R*E*A*T*I*V*T*Y• Reimagining the “Sermon”• Elements of Experiential Storytelling• Killer Apps

Storytelling with Data

Author : Cole Nussbaumer Knaflic
Publisher : John Wiley & Sons
ISBN 13 : 1119002265
Total Pages : 284 pages
Book Rating : 4.1/5 (19 download)

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Book Synopsis Storytelling with Data by : Cole Nussbaumer Knaflic

Download or read book Storytelling with Data written by Cole Nussbaumer Knaflic and published by John Wiley & Sons. This book was released on 2015-10-09 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: Don't simply show your data—tell a story with it! Storytelling with Data teaches you the fundamentals of data visualization and how to communicate effectively with data. You'll discover the power of storytelling and the way to make data a pivotal point in your story. The lessons in this illuminative text are grounded in theory, but made accessible through numerous real-world examples—ready for immediate application to your next graph or presentation. Storytelling is not an inherent skill, especially when it comes to data visualization, and the tools at our disposal don't make it any easier. This book demonstrates how to go beyond conventional tools to reach the root of your data, and how to use your data to create an engaging, informative, compelling story. Specifically, you'll learn how to: Understand the importance of context and audience Determine the appropriate type of graph for your situation Recognize and eliminate the clutter clouding your information Direct your audience's attention to the most important parts of your data Think like a designer and utilize concepts of design in data visualization Leverage the power of storytelling to help your message resonate with your audience Together, the lessons in this book will help you turn your data into high impact visual stories that stick with your audience. Rid your world of ineffective graphs, one exploding 3D pie chart at a time. There is a story in your data—Storytelling with Data will give you the skills and power to tell it!

Storytelling for User Experience

Author : Whitney Quesenbery
Publisher : Rosenfeld Media
ISBN 13 : 1933820039
Total Pages : 569 pages
Book Rating : 4.9/5 (338 download)

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Book Synopsis Storytelling for User Experience by : Whitney Quesenbery

Download or read book Storytelling for User Experience written by Whitney Quesenbery and published by Rosenfeld Media. This book was released on 2010-04-01 with total page 569 pages. Available in PDF, EPUB and Kindle. Book excerpt: We all tell stories. It's one of the most natural ways to share information, as old as the human race. This book is not about a new technique, but how to use something we already know in a new way. Stories help us gather and communicate user research, put a human face on analytic data, communicate design ideas, encourage collaboration and innovation, and create a sense of shared history and purpose. This book looks across the full spectrum of user experience design to discover when and how to use stories to improve our products. Whether you are a researcher, designer, analyst or manager, you will find ideas and techniques you can put to use in your practice.

Design is Storytelling

Author : Ellen Lupton
Publisher : Thames & Hudson
ISBN 13 : 9781942303190
Total Pages : 159 pages
Book Rating : 4.3/5 (31 download)

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Book Synopsis Design is Storytelling by : Ellen Lupton

Download or read book Design is Storytelling written by Ellen Lupton and published by Thames & Hudson. This book was released on 2017 with total page 159 pages. Available in PDF, EPUB and Kindle. Book excerpt: A playbook for creative thinking, created for contemporary students and practitioners working across the fields of graphic design, product design, service design and user experience. Design is Storytelling is a guide to thinking and making created for contemporary students and practitioners working across the fields of graphic design, product design, service design, and user experience. By grounding narrative concepts in fresh, concrete examples and demonstrations, this compelling book provides designers with tools and insights for shaping behaviour and engaging users. Compact, relevant and richly illustrated, the book is written with a sense of humour and a respect for the reader's time and intelligence. Design is Storytelling unpacks the elements of narrative into a fun and useful toolkit, bringing together principles from literary criticism, narratology, cognitive science, semiotics, phenomenology and critical theory to show how visual communication mobilizes instinctive biological processes as well as social norms and conventions. The book uses 250 illustrations to actively engage readers in the process of looking and understanding. This lively book shows how designers can use the principles of storytelling and visual thinking to create beautiful, surprising and effective outcomes. Although the book is full of practical advice for designers, it will also appeal to people more broadly involved in branding, marketing, business and communication.

Vivid Storytelling: Crafting Immersive, Sensory, and Experiential Memoirs

Author : Sam Choo
Publisher : Hope Publishing
ISBN 13 :
Total Pages : 160 pages
Book Rating : 4./5 ( download)

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Book Synopsis Vivid Storytelling: Crafting Immersive, Sensory, and Experiential Memoirs by : Sam Choo

Download or read book Vivid Storytelling: Crafting Immersive, Sensory, and Experiential Memoirs written by Sam Choo and published by Hope Publishing. This book was released on with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Vivid Storytelling: A Memoirist’s Guide to Crafting Immersive, Sensory, and Experiential Narratives, you’ll learn how to transform your personal experiences into a memoir that resonates deeply with readers. Whether you’re a seasoned writer or just starting your storytelling journey, this comprehensive guide will equip you with the tools to create rich, emotionally charged narratives that linger in the minds and hearts of your audience. Through practical exercises, expert tips, and insightful prompts, you’ll discover how to: * Recreate memories with vivid, sensory-rich scenes * Craft immersive dialogue that brings your story to life * Structure your memoir for maximum emotional impact * Master reflection and introspection to deepen your narrative * Build lasting emotional resonance that connects with readers on a universal level From the first draft to the final polish, Vivid Storytelling will guide you through the art of memoir writing, helping you turn your life’s experiences into a legacy that informs, inspires, and endures. Whether your goal is to heal, share, or simply capture your journey for future generations, this book will help you embrace the power of your own story.

Experiential Marketing

Author : Kerry Smith
Publisher : John Wiley & Sons
ISBN 13 : 1119145872
Total Pages : 227 pages
Book Rating : 4.1/5 (191 download)

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Book Synopsis Experiential Marketing by : Kerry Smith

Download or read book Experiential Marketing written by Kerry Smith and published by John Wiley & Sons. This book was released on 2016-04-25 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: The most researched, documented, and comprehensive manifesto on experiential marketing. As customers take control over what, when, why, and how they buy products and services, brands face the complete breakdown and utter failure of passive marketing strategies designed more than a half-century ago. To connect with a new generation of customers, companies must embrace and deploy a new marketing mix, powered by a more effective discipline: experiences. Experiential marketing, the use of live, face-to-face engagements to connect with audiences, create relationships and drive brand affinity, has become the fastest-growing form of marketing in the world as the very companies that built their brands on the old Madison Avenue approach—including Coca-Cola, Nike, Microsoft, American Express and others—open the next chapter of marketing. . . as experiential brands. Using hundreds of case studies, exclusive research, and interviews with more than 150 global brands spanning a decade, global experiential marketing experts Kerry Smith and Dan Hanover present the most in-depth book ever written on how companies are using experiences as the anchor of reinvented marketing mixes. You’ll learn: The history and fundamental principles of experiential marketing How top brands have reset marketing mixes as experience-driven portfolios The anatomy of a brand experience The psychology of engagement and experience design The 10 habits of highly experiential brands How to measure the impact of experiential marketing How to combine digital and social media in an experiential strategy The experiential marketing vocabulary How to begin converting to experiential marketing Marketers still torn between outdated marketing models and the need to reinvent how they market in today’s customer-controlled economy will find the clarity they need to refine their marketing strategies, get a roadmap for putting their brands on a winning path, and walk away inspired to transition into experiential brands.

The Truth about Stories

Author : Thomas King
Publisher : House of Anansi
ISBN 13 : 0887846963
Total Pages : 184 pages
Book Rating : 4.8/5 (878 download)

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Book Synopsis The Truth about Stories by : Thomas King

Download or read book The Truth about Stories written by Thomas King and published by House of Anansi. This book was released on 2003 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winner of the 2003 Trillium Book Award "Stories are wondrous things," award-winning author and scholar Thomas King declares in his 2003 CBC Massey Lectures. "And they are dangerous." Beginning with a traditional Native oral story, King weaves his way through literature and history, religion and politics, popular culture and social protest, gracefully elucidating North America's relationship with its Native peoples. Native culture has deep ties to storytelling, and yet no other North American culture has been the subject of more erroneous stories. The Indian of fact, as King says, bears little resemblance to the literary Indian, the dying Indian, the construct so powerfully and often destructively projected by White North America. With keen perception and wit, King illustrates that stories are the key to, and only hope for, human understanding. He compels us to listen well.

The Storytelling Animal

Author : Jonathan Gottschall
Publisher : Houghton Mifflin Harcourt
ISBN 13 : 0547391404
Total Pages : 271 pages
Book Rating : 4.5/5 (473 download)

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Book Synopsis The Storytelling Animal by : Jonathan Gottschall

Download or read book The Storytelling Animal written by Jonathan Gottschall and published by Houghton Mifflin Harcourt. This book was released on 2012 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: A provocative scholar delivers the first book on the new science of storytelling: the latest thinking on why we tell stories and what stories reveal about human nature.

Integrated Storytelling by Design

Author : Klaus Sommer Paulsen
Publisher : Routledge
ISBN 13 : 1000403807
Total Pages : 286 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis Integrated Storytelling by Design by : Klaus Sommer Paulsen

Download or read book Integrated Storytelling by Design written by Klaus Sommer Paulsen and published by Routledge. This book was released on 2021-07-06 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: This pioneering work equips you with the skills needed to create and design powerful stories and concepts for interactive, digital, multi-platform storytelling and experience design that will take audience engagement to the next level. Klaus Sommer Paulsen presents a bold new vision of what storytelling can become if it is reinvented as an audience-centric design method. His practices unlock new ways of combining story with experience for a variety of existing, new and upcoming platforms. Merging theory and practice, storytelling and design principles, this innovative toolkit instructs the next generation of creators on how to successfully balance narratives, design and digital innovation to develop strategies and concepts that both apply and transcend current technology. Packed with theory and exercises intended to unlock new narrative dimensions, Integrated Storytelling by Design is a must-read for creative professionals looking to shape the future of themed, branded and immersive experiences.

Storytelling for Virtual Reality

Author : John Bucher
Publisher : Taylor & Francis
ISBN 13 : 1351809245
Total Pages : 279 pages
Book Rating : 4.3/5 (518 download)

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Book Synopsis Storytelling for Virtual Reality by : John Bucher

Download or read book Storytelling for Virtual Reality written by John Bucher and published by Taylor & Francis. This book was released on 2017-07-06 with total page 279 pages. Available in PDF, EPUB and Kindle. Book excerpt: Storytelling for Virtual Reality serves as a bridge between students of new media and professionals working between the emerging world of VR technology and the art form of classical storytelling. Rather than examining purely the technical, the text focuses on the narrative and how stories can best be structured, created, and then told in virtual immersive spaces. Author John Bucher examines the timeless principles of storytelling and how they are being applied, transformed, and transcended in Virtual Reality. Interviews, conversations, and case studies with both pioneers and innovators in VR storytelling are featured, including industry leaders at LucasFilm, 20th Century Fox, Oculus, Insomniac Games, and Google. For more information about story, Virtual Reality, this book, and its author, please visit StorytellingforVR.com

Digital Storytelling in Health and Social Policy

Author : Nicole Matthews
Publisher : Taylor & Francis
ISBN 13 : 1317688244
Total Pages : 223 pages
Book Rating : 4.3/5 (176 download)

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Book Synopsis Digital Storytelling in Health and Social Policy by : Nicole Matthews

Download or read book Digital Storytelling in Health and Social Policy written by Nicole Matthews and published by Taylor & Francis. This book was released on 2017-04-21 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: As digital life stories continue to assume more and more significance across a range of institutions, so too does their potential to bring into focus once marginalised and neglected voices. Breaking new ground by reframing multimedia life stories as a resource for education, public health, and policy, this book challenges policymakers, professionals, and researchers to reimagine how they find out about and respond to people’s daily lives and experiences of health, disability, and well-being. The book develops theoretical, methodological, and practical resources for listening to digital stories through a series of carefully selected international case studies, from dementia care education to campaigns in the UN to ban cluster munitions. The case studies explore and illuminate different ways that digital stories have – and have not – been listened to in the past. The authors expose the great potential as well as the complexity of using powerful personal stories in practice. Together, the case studies highlight that processes of listening to, learning from, and making use of digital stories involve unavoidable processes of reinterpretation, recontextualisation, and translation which have significant ethical and political implications for storytellers, listeners, and society. In mapping and theorising the movement of stories into new contexts of policy and practice, the book offers a critical lens on the widely celebrated democratising potential of digital storytelling and its capacity to amplify marginalised voices. Digital Storytelling in Health and Social Policy develops an authoritative and original re-conceptualisation of digital life stories and their use for social justice ends, and will be important reading for researchers and practitioners from a range of backgrounds, including social policy, digital media, communication, education, disability, and public health.

Unleash the Power of Storytelling

Author : Rob Biesenbach
Publisher :
ISBN 13 : 9780991081424
Total Pages : pages
Book Rating : 4.0/5 (814 download)

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Book Synopsis Unleash the Power of Storytelling by : Rob Biesenbach

Download or read book Unleash the Power of Storytelling written by Rob Biesenbach and published by . This book was released on 2018-02 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Storytelling Non-Profit

Author : Vanessa Chase Lockshin
Publisher :
ISBN 13 : 9780995089303
Total Pages : 206 pages
Book Rating : 4.0/5 (893 download)

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Book Synopsis The Storytelling Non-Profit by : Vanessa Chase Lockshin

Download or read book The Storytelling Non-Profit written by Vanessa Chase Lockshin and published by . This book was released on 2016-04-29 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The Storytelling Non-Profit is a portable consultant for fundraisers, communicators and executive directors who want to tell great stories. In this book, professionals will learn a process for telling a story that inspires and resonates with a target audience."--Back cover.

The changing face of VR: Pushing the boundaries of experience across multiple industries

Author : Jordan Frith
Publisher : Vernon Press
ISBN 13 : 1648895190
Total Pages : 195 pages
Book Rating : 4.6/5 (488 download)

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Book Synopsis The changing face of VR: Pushing the boundaries of experience across multiple industries by : Jordan Frith

Download or read book The changing face of VR: Pushing the boundaries of experience across multiple industries written by Jordan Frith and published by Vernon Press. This book was released on 2022-09-20 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: VR occupies an interesting place in the media ecosystem. On the one hand, it is an emerging, ‘cutting-edge’ technology backed by billions of USD by major corporations. On the other hand, VR is older than the World Wide Web and older than social networking sites. After many years of hype and unfulfilled potential, VR is now finally on the precipice of widespread adoption and has begun to be used in novel ways throughout various industries. This edited collection brings together a diverse group of authors to analyse the current state of VR, while recognizing that these many different use-cases will likely become even more important with the increased investment in the technology. To examine the current state of VR across multiple sites and industries, we compiled a group of practitioners and academics to both examine VR practices and theorize new uses of VR. The book also focuses on an inclusive analysis and includes authors from South America, North America, Europe, Australia, and Asia, and the topics range from analyses of VR use in live events to the ethics of nature-based VR apps to the social practices involved in using public VR at museum exhibits. As we argue in the introduction, this book is one of the first to bring together authors from different backgrounds and disciplines to chart just how widely VR has already spread. And maybe most importantly, the topics covered in this book will only become more relevant as VR continues to grow, especially in the wake of the growth of the supposed Metaverse.

The Magic Slice: How to Master the Art of Storytelling for Business

Author : Jack Murray
Publisher : Houndstooth Press
ISBN 13 : 9781544524849
Total Pages : 322 pages
Book Rating : 4.5/5 (248 download)

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Book Synopsis The Magic Slice: How to Master the Art of Storytelling for Business by : Jack Murray

Download or read book The Magic Slice: How to Master the Art of Storytelling for Business written by Jack Murray and published by Houndstooth Press. This book was released on 2021-10-26 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: You have a great product or service, but people aren't responding to your marketing-or your message. You're brimming with enthusiasm, but you don't know how to spread the word. You need a story. Driven by real-life stories and case studies, The Magic Slice is a clarion call for anyone who needs to find their own Magic Slice-that unique place where what you want to say is exactly what your audience wants to hear. Learn to apply the Six-Step Magic Slice Process. Unlock your creativity and practice it every day. Discover the science behind storytelling that will make you a magnetic communicator. Walk step by step through the process of coming up with a story idea, applying key story elements, and structuring your story to give it impact. Whether you're a founder, CEO, or communications manager, The Magic Slice is the missing element that can transform your message into a compelling story.

Social Media Storytelling

Author : Marie Elisabeth Mueller
Publisher : Taylor & Francis
ISBN 13 : 1000620042
Total Pages : 291 pages
Book Rating : 4.0/5 (6 download)

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Book Synopsis Social Media Storytelling by : Marie Elisabeth Mueller

Download or read book Social Media Storytelling written by Marie Elisabeth Mueller and published by Taylor & Francis. This book was released on 2022-07-29 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offering a radical new toolbox for digital storytellers, this key text contains everything today’s media practitioners need to know about conceptualising, editing and producing stories for online platforms and audiences. This book teaches readers practical skills for increasing their reach online, strengthening their personal brand and improving follower counts across the social web, including main platforms such as Twitter, Snapchat, TikTok, Instagram and Facebook. Encouraging a DIY approach, the authors guide readers through various platforms and reveal which are best suited to their users and how to customise stories for different channels. Topics covered include storytelling with smartphones (iOS and Android), storyboarding, framing, sequencing, shooting and editing high-quality content, and evaluating the success of content and campaigns. Contributions from five industry experts expand on privacy, community building and collaboration. The book concludes by looking to the future of social media storytelling, with industry professionals offering predictions for trends to watch out for. Social Media Storytelling is an essential resource for students of mobile and multimedia journalism, digital media and media marketing, as well as for professionals who want to learn how to create compelling content and tell impactful brand stories. The book also features accompanying online exercises.

The Routledge International Handbook of Changes in Human Perceptions and Behaviors

Author : Kanako Taku
Publisher : Taylor & Francis
ISBN 13 : 1040039367
Total Pages : 603 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis The Routledge International Handbook of Changes in Human Perceptions and Behaviors by : Kanako Taku

Download or read book The Routledge International Handbook of Changes in Human Perceptions and Behaviors written by Kanako Taku and published by Taylor & Francis. This book was released on 2024-06-28 with total page 603 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge International Handbook of Changes in Human Perceptions and Behaviors is the first edited volume to present multidisciplinary perspectives on various aspects of changes that humans experience. The handbook is designed to highlight the different contents, types, ways, meanings, applications, and moments of changes that have been recognized by experts in various fields within the life and social sciences. Comprised of four sections, the chapters address changes in a variety of contexts related to human perceptions and behaviors; the moment of change and fluctuations; changes in applied settings; and the meaning of changes, including resistance to change. Written by a range of expert international contributors, the book brings together discussions and insights about how different levels and types of changes in human perceptions, attitudes, beliefs, values, and behaviors have been studied and considered in diverse fields. It also explores the various mechanisms that account for changes, exploring how and when changes occur and what changes mean to humans. Relevant for empirical and theoretical work, the handbook will be of great interest to researchers, academics, and postgraduate students across psychology, behavioral sciences, and social sciences.