Experienced

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Experience

Author : Caroline A. Jones
Publisher : National Geographic Books
ISBN 13 : 0262035146
Total Pages : 0 pages
Book Rating : 4.2/5 (62 download)

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Book Synopsis Experience by : Caroline A. Jones

Download or read book Experience written by Caroline A. Jones and published by National Geographic Books. This book was released on 2016-09-02 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A book that produces sensory experiences while bringing the concept of experience itself into relief as a subject of criticism and an object of contemplation. Experience offers a reading experience like no other. A heat-sensitive cover by Olafur Eliasson reveals words, colors, and a drawing when touched by human hands. Endpapers designed by Carsten Höller are printed in ink containing carefully calibrated quantities of the synthesized human pheromones estratetraenol and androstadienone, evoking the suggestibility of human desire. The margins and edges of the book are designed by Tauba Auerbach in complementary colors that create a dynamically shifting effect when the book is shifted or closed. When the book is opened, bookmarks cascade from the center, emerging from spider web prints by Tomás Saraceno. Experience produces experience while bringing the concept itself into relief as an object of contemplation. The sensory experience of the book as a physical object resonates with the intellectual experience of the book as a container of ideas. Experience convenes a conversation with artists, musicians, philosophers, anthropologists, historians, and neuroscientists, each of whom explores aspects of sensorial and cultural realms of experience. The texts include new essays written for this volume and classic texts by such figures as William James and Michel Foucault. The first publication from MIT's Center for Art, Science, & Technology, Experience approaches its subject through multiple modes. Publication design by Kimberly Varella with Becca Lofchie, Content Object Design Studio. Cover concept by Olafur Eliasson in collaboration with Kimberly Varella (Content Object). Contributors Tauba Auerbach, Bevil Conway, John Dewey, Olafur Eliasson, Michel Foucault, Adam Frank, Vittorio Gallese, Renée Green, Stefan Helmreich, Carsten Höller, Edmund Husserl, William James, Caroline A. Jones, Douglas Kahn, Brian Kane, Leah Kelly, Bruno Latour, Alvin Lucier, David Mather, Mara Mills, Alva Noë, Jacques Rancière, Michael Rossi, Tomás Saraceno, Natasha Schüll, Joan W.Scott, Tino Sehgal, Alma Steingart, Josh Tenenbaum, Rebecca Uchill

Are You Experienced?

Author : Ken Johnson
Publisher : Prestel Publishing
ISBN 13 : 9783791344980
Total Pages : 0 pages
Book Rating : 4.3/5 (449 download)

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Book Synopsis Are You Experienced? by : Ken Johnson

Download or read book Are You Experienced? written by Ken Johnson and published by Prestel Publishing. This book was released on 2011 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Looking at art through the lens of psychedelic experience and culture... reveals an unexpected and illuminating dimension of art since the 1960s--not just obvious signs of psychedelic sytle but an underlying psychedelic ethos animating the works." --back cover.

Experienced Cognition

Author : Richard A. Carlson
Publisher : Psychology Press
ISBN 13 : 1135693099
Total Pages : 366 pages
Book Rating : 4.1/5 (356 download)

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Book Synopsis Experienced Cognition by : Richard A. Carlson

Download or read book Experienced Cognition written by Richard A. Carlson and published by Psychology Press. This book was released on 1997-09-01 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume presents a theoretical framework for understanding consciousness and learning. Drawing on work in cognitive psychology and philosophy, this framework begins with the observation that to be conscious is literally to have a point of view. From this starting point, the book develops a descriptive scheme that allows perceptual, symbolic, and emotional awareness to be discussed in common theoretical terms, compatible with a computational view of the mind. A central theme is our experience of ourselves as agents, consciously controlling activities situated in environments. In contrast to previous theories of consciousness, the experienced cognition framework emphasizes the changes in conscious control as individuals acquire skills. The book is divided into four parts. The first introduces the central themes and places them in the context of information-processing theory and empirical research on cognitive skill. The second develops the theoretical framework, emphasizing the unity of perceptual, symbolic, and emotional awareness and the relation of conscious to nonconscious processes. The third applies the experienced cognition framework to a variety of topics in cognitive psychology, including working memory, problem solving, and reasoning. It also includes discussions of everyday action, skill, and expertise, focusing on changes in conscious control with increasing fluency. The last concludes the book by evaluating the recent debate on the "cognitive unconscious" and implicit cognition from the perspective of experienced cognition, and considering the prospects for a cognitive psychology focused on persons. This book addresses many of the issues raised in philosophical treatments of consciousness from the point of view of empirical cognitive psychology. For example, the structure of conscious mental states is addressed by considering how to describe them in terms of variables suitable for information-processing theory. Understanding conscious states in this way also provides a basis for developing empirical hypotheses, for example, about the relation of emotion and cognition, about the apparent "mindlessness" of skilled activity, and about the nature and role of goals in guiding activity. Criticisms of the computational view of mind are addressed by showing that the role of first-person perspectives in cognition can be described and investigated in theoretical terms compatible with a broadly-conceived information-processing theory of cognition.

We Are Experienced

Author : Mark Jacobs
Publisher : powerHouse Books
ISBN 13 : 9781576874677
Total Pages : 0 pages
Book Rating : 4.8/5 (746 download)

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Book Synopsis We Are Experienced by : Mark Jacobs

Download or read book We Are Experienced written by Mark Jacobs and published by powerHouse Books. This book was released on 2008-10-14 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Danielle Levittarrived at her distinctive photographic style capturing street fashion, pop culture, and celebrity for countless publications. While producing this commercial work, Levitt also pursued her passion for documenting American youth. The result is We Are Experienced, Levitt's first monograph, a series of portraits depicting adolescents in a variety of urban, suburban, and rural settings, as individuals and in groups, loaded with signifiers both mainstream and marginal. We Are Experiencedincludes football stars, tanorexics, wiccans, punks, prom dates, snowboarders, and baton twirlers. Levitt revels in the beauty of the age and its incomparable potential. She also exposes an advanced awareness particular to a generation. The notion of strident youthfulness was invented in the last century; today it is an understood quantity, a streamlined experience. Levitt's subjects are well-schooled in the expectations, limitations, and developmental strategies of growing up American, and have unparalleled resources to identify in a multitude of ways. We Are Experienced is a lushly stylized archive of the choices they make.

Are You Experienced?

Author : Jordan Sonnenblick
Publisher : Feiwel & Friends
ISBN 13 : 1466848413
Total Pages : 304 pages
Book Rating : 4.4/5 (668 download)

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Book Synopsis Are You Experienced? by : Jordan Sonnenblick

Download or read book Are You Experienced? written by Jordan Sonnenblick and published by Feiwel & Friends. This book was released on 2013-09-03 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rich is fifteen and plays guitar. When his girlfriend asks him to perform at protest rally, he jumps at the chance. Unfortunately, the police show up, and so does Rich's dad. He's in big trouble. Again. To make matters worse, this happens near the anniversary of his uncle's death from a drug overdose years ago. Rich's dad always gets depressed this time of year, but whenever Rich asks questions about his late uncle, his dad shuts down. Frustrated by his dad's silence, Rich sneaks into his office and breaks into a locked cabinet that holds his dad's prized possession: an electric guitar signed by Jimi Hendrix. Before he knows it, Rich is transported to the side of a road in Upstate New York with a beautiful girl bending over him. It will take him a while to realize it's 1969, he's at Woodstock, and the girl's band of friends includes his fifteen-year-old dad and his uncle, who's still alive. In Are You Experienced? by Jordan Sonnenblick, what Rich learns, who he meets, and what he does could change his life forever.

Experience Design

Author : Marc Hassenzahl
Publisher : Morgan & Claypool Publishers
ISBN 13 : 1608450481
Total Pages : 95 pages
Book Rating : 4.6/5 (84 download)

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Book Synopsis Experience Design by : Marc Hassenzahl

Download or read book Experience Design written by Marc Hassenzahl and published by Morgan & Claypool Publishers. This book was released on 2010-07-07 with total page 95 pages. Available in PDF, EPUB and Kindle. Book excerpt: In his book "In the blink of an eye" Walter Murch, the Oscar-awarded editor of The English Patient, Apocalypse Now, and many other outstanding movies, devises the Rule of Six -- six criteria for what makes a good cut. On top of his list is "to be true to the emotion of the moment," a quality more important than advancing the story or being rhythmically interesting. The cut has to deliver a meaningful, compelling, and emotion-rich "experience" to the audience. Because, "what they finally remember is not the editing, not the camerawork, not the performances, not even the story---it's how they felt." Technology for all the right reasons applies this insight to the design of interactive products and technologies -- the domain of Human-Computer Interaction, Usability Engineering, and Interaction Design. It takes an experiential approach, putting experience before functionality and leaving behind oversimplified calls for ease, efficiency, and automation or shallow beautification. Instead, it explores what really matters to humans and what it needs to make technology more meaningful. The book clarifies what experience is, and highlights five crucial aspects and their implications for the design of interactive products. It provides reasons why we should bother with an experiential approach, and presents a detailed working model of experience useful for practitioners and academics alike. It closes with the particular challenges of an experiential approach for design. The book presents its view as a comprehensive, yet entertaining blend of scientific findings, design examples, and personal anecdotes.

You Are an Artist

Author : Sarah Urist Green
Publisher : Penguin
ISBN 13 : 0525505857
Total Pages : 258 pages
Book Rating : 4.5/5 (255 download)

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Book Synopsis You Are an Artist by : Sarah Urist Green

Download or read book You Are an Artist written by Sarah Urist Green and published by Penguin. This book was released on 2020-04-14 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: “There are more than 50 creative prompts for the artist (or artist at heart) to explore. Take the title of this book as affirmation, and get started.” —Fast Company More than 50 assignments, ideas, and prompts to expand your world and help you make outstanding new things to put into it Curator Sarah Urist Green left her office in the basement of an art museum to travel and visit a diverse range of artists, asking them to share prompts that relate to their own ways of working. The result is You Are an Artist, a journey of creation through which you'll invent imaginary friends, sort books, declare a cause, construct a landscape, find your band, and become someone else (or at least try). Your challenge is to filter these assignments through the lens of your own experience and make art that reflects the world as you see it. You don't have to know how to draw well, stretch a canvas, or mix a paint color that perfectly matches that of a mountain stream. This book is for anyone who wants to make art, regardless of experience level. The only materials you'll need are what you already have on hand or can source for free. Full of insights, techniques, and inspiration from art history, this book opens up the processes and practices of artists and proves that you, too, have what it takes to call yourself one. You Are an Artist brings together more than 50 assignments gathered from some of the most innovative creators working today, including Sonya Clark, Michelle Grabner, The Guerrilla Girls, Fritz Haeg, Pablo Helguera, Nina Katchadourian, Toyin Ojih Odutola, J. Morgan Puett, Dread Scott, Alec Soth, Gillian Wearing, and many others.

Product Experience

Author : Hendrik N. J. Schifferstein
Publisher : Elsevier
ISBN 13 : 0080556787
Total Pages : 687 pages
Book Rating : 4.0/5 (85 download)

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Book Synopsis Product Experience by : Hendrik N. J. Schifferstein

Download or read book Product Experience written by Hendrik N. J. Schifferstein and published by Elsevier. This book was released on 2011-04-28 with total page 687 pages. Available in PDF, EPUB and Kindle. Book excerpt: Product Experience brings together research that investigates how people experience products: durable, non-durable, or virtual. In contrast to other books, the present book takes a very broad, possibly all-inclusive perspective, on how people experience products. It thereby bridges gaps between several areas within psychology (e.g. perception, cognition, emotion) and links these areas to more applied areas of science, such as product design, human-computer interaction and marketing. The field of product experience research will include some of the research from four areas: Arts, Ergonomics, Technology, and Marketing. Traditionally, each of these four fields seems to have a natural emphasis on the human (ergonomics and marketing), the product (technology) or the experience (arts). However, to fully understand human product experience, we need to use different approaches and we need to build bridges between these various fields of expertise. - Most comprehensive collection of psychological research behind product design and usability - Consistenly addresses the 3 components of human-product experience: the human, the product, and the experience - International contributions from experts in the field

Are You Experienced?

Author : Noel Redding
Publisher : Da Capo Press
ISBN 13 : 9780306806810
Total Pages : 260 pages
Book Rating : 4.8/5 (68 download)

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Book Synopsis Are You Experienced? by : Noel Redding

Download or read book Are You Experienced? written by Noel Redding and published by Da Capo Press. This book was released on 1996-03-22 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Jimi Hendrix Experience had one of the most dazzling and sensational careers of any band. Their roller-coaster ride through a schedule of sell-out tours and frantic recording sessions left them crazed with sex, drugs, stardom, and exhaustion; but at the same time they produced some of the most explosive, inventive, and inspired music ever heard. Now, for the first time, Experience bassist Noel Redding tells the whole story. He lucidly and wittily describes the making of the band's startlingly innovative music; how their phenomenal stage act, featuring Hendrix playing with his teeth and setting his guitar on fire, engendered a state of mass hysteria in the audience; and the scarring aftermath of legal hassles and corporate duplicity. Frank, funny, rich in anecdotes, and full of insights into Hendrix, his genius, and the way it has been exploited, Are You Experienced? is a no-holds-barred account of an unforgettable band and a musical legend.

Experience on the Edge: Theorizing Liminality

Author : Brady Wagoner
Publisher : Springer Nature
ISBN 13 : 303083171X
Total Pages : 210 pages
Book Rating : 4.0/5 (38 download)

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Book Synopsis Experience on the Edge: Theorizing Liminality by : Brady Wagoner

Download or read book Experience on the Edge: Theorizing Liminality written by Brady Wagoner and published by Springer Nature. This book was released on 2021-10-19 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: Liminality has become a key concept within the social sciences, with a growing number of publications devoted to it in recent years. The concept is needed to address those aspects of human experience and social life that fall outside of ordered structures. In contrast to the clearly defined roles and routines that define so much of industrial work and economic life, it highlights spaces of transition, indefiniteness, ambiguity, play and creativity. Thus, it is an indispensable concept and a necessary counterweight to the overemphasis on structural influences on human behavior. This book aims to use the concept of liminality to develop a culturally and experientially sensitive psychology. This is accomplished by first setting out an original theoretical framework focused on understanding the ‘liminal sources of cultural experience,’ and second an application of concept to a number of different domains, such as tourism, pilgrimage, aesthetics, children’s play, art therapy, and medical diagnosis. Finally, all these domains are then brought together in a concluding commentary chapter that puts them in relation to an overarching theoretical framework. This book will be useful for graduate students and researchers in cultural psychology, critical psychology, psychosocial psychology, developmental psychology, health psychology, anthropology and the social sciences, cultural studies among others.

Firefly Experience

Author :
Publisher :
ISBN 13 : 9780692872192
Total Pages : pages
Book Rating : 4.8/5 (721 download)

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Book Synopsis Firefly Experience by :

Download or read book Firefly Experience written by and published by . This book was released on 2017-12 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Up-close and uniquely personal, like never seen before, this exquisite fine art book showcases the glowing beauty of fireflies, as seen through the lens of the award-winning nature photographer, Radim Schreiber, who spent nine years creating this stunning body of work.This is a collection of hauntingly beautiful photographic portraits of fireflies, lightening bugs, glow worms, and other bioluminescent creatures in their natural environment captured in Iowa, the Smoky Mountains National Park, and other locations around the United States.Firefly Experience takes the viewer into mysterious realms, offering marvelous photography on every page. The images are accompanied with informative detail and personal anecdotes.Discover more atwww.FireflyExperience.org

The Varieties of Experience

Author : Alexis Dianda
Publisher : Harvard University Press
ISBN 13 : 0674247647
Total Pages : 283 pages
Book Rating : 4.6/5 (742 download)

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Book Synopsis The Varieties of Experience by : Alexis Dianda

Download or read book The Varieties of Experience written by Alexis Dianda and published by Harvard University Press. This book was released on 2023-05-02 with total page 283 pages. Available in PDF, EPUB and Kindle. Book excerpt: A reclamation of experience as the foremost concept in the work of William James, and a powerful argument for the continuing importance of his philosophy. How does one deploy experience without succumbing to a foundationalist epistemology or an account of the subject rooted in immediately given objects of consciousness? In the wake of the so-called linguistic turn of the twentieth century, this is a question anyone thinking philosophically about experience must ask. Alexis Dianda answers through a reading of the pragmatic tradition, culminating in a defense of the role of experience in William James’s thought. Dianda argues that by reconstructing James’s philosophical project, we can locate a model of experience that not only avoids what Wilfrid Sellars called “the myth of the given” but also enriches pragmatism broadly. First, Dianda identifies the motivations for and limitations of linguistic nominalism, insisting that critics of experience focus too narrowly on justification and epistemic practices. Then, by emphasizing how James’s concept of experience stresses the lived, affective, and nondiscursive, the argument holds that a more robust notion of experience is necessary to reflect not just how we know but how we act. The Varieties of Experience provides a novel reconstruction of the relationship between psychology, moral thought, epistemology, and religion in James’s work, demonstrating its usefulness in tackling issues such as the relevance of perception to knowledge and the possibility of moral change. Against the tide of neopragmatic philosophers such as Richard Rorty and Robert Brandom, who argue that a return to experience must entail appeals to foundationalism or representationalism, Dianda’s intervention rethinks not only the value and role of experience but also the aims and resources of pragmatic philosophy today.

Rust for Rustaceans

Author : Jon Gjengset
Publisher : No Starch Press
ISBN 13 : 1718501862
Total Pages : 282 pages
Book Rating : 4.7/5 (185 download)

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Book Synopsis Rust for Rustaceans by : Jon Gjengset

Download or read book Rust for Rustaceans written by Jon Gjengset and published by No Starch Press. This book was released on 2021-12-21 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master professional-level coding in Rust. For developers who’ve mastered the basics, this book is the next step on your way to professional-level programming in Rust. It covers everything you need to build and maintain larger code bases, write powerful and flexible applications and libraries, and confidently expand the scope and complexity of your projects. Author Jon Gjengset takes you deep into the Rust programming language, dissecting core topics like ownership, traits, concurrency, and unsafe code. You’ll explore key concepts like type layout and trait coherence, delve into the inner workings of concurrent programming and asynchrony with async/await, and take a tour of the world of no_std programming. Gjengset also provides expert guidance on API design, testing strategies, and error handling, and will help develop your understanding of foreign function interfaces, object safety, procedural macros, and much more. You'll Learn: How to design reliable, idiomatic, and ergonomic Rust programs based on best principles Effective use of declarative and procedural macros, and the difference between them How asynchrony works in Rust – all the way from the Pin and Waker types used in manual implementations of Futures, to how async/await saves you from thinking about most of those words What it means for code to be unsafe, and best practices for writing and interacting with unsafe functions and traits How to organize and configure more complex Rust projects so that they integrate nicely with the rest of the ecosystem How to write Rust code that can interoperate with non-Rust libraries and systems, or run in constrained and embedded environments Brimming with practical, pragmatic insights that you can immediately apply, Rust for Rustaceans helps you do more with Rust, while also teaching you its underlying mechanisms.

John Dewey's Ecology of Experience

Author : Kai Alhanen
Publisher : BoD - Books on Demand
ISBN 13 : 9528006922
Total Pages : 298 pages
Book Rating : 4.5/5 (28 download)

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Book Synopsis John Dewey's Ecology of Experience by : Kai Alhanen

Download or read book John Dewey's Ecology of Experience written by Kai Alhanen and published by BoD - Books on Demand. This book was released on 2018-12-18 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: John Dewey’s philosophy is becoming extremely relevant for our times. From being one of the best-known thinkers in the world in the early 1900s, Dewey’s ideas went into near oblivion for decades. Now it seems that his philosophy was well ahead of his time. Most notably, he created a new philosophy of experience that enables us to rethink our place within nature. The main innovation of Dewey’s thinking was his new way of understanding the experience of all living beings. Influenced by the theory of evolution, he understood experience as a continuously developing interaction between acting individuals and their environments. From this perspective, Dewey detected the fragmentation of experiences inherent within the modern way of life. The tools he developed to counter this are based upon learning collectively from individual experiences. John Dewey’s Ecology of Experience reveals the relevance of Dewey’s ideas for our contemporary social, political and ecological crises. It creates a comprehensive picture of his thinking on human psychology, education, ethics, science, art and religion. In its conclusion, the book assesses the main theme in his political philosophy: the democratic way of life.

The Ayahuasca Experience

Author : Ralph Metzner
Publisher : Simon and Schuster
ISBN 13 : 1620552639
Total Pages : 249 pages
Book Rating : 4.6/5 (25 download)

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Book Synopsis The Ayahuasca Experience by : Ralph Metzner

Download or read book The Ayahuasca Experience written by Ralph Metzner and published by Simon and Schuster. This book was released on 2014-03-02 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: An exploration of the chemical, biological, psychological, and experiential dimensions of ayahuasca • Details the scientific discovery of ayahuasca’s sophisticated psychoactive delivery system in the brain and body and its potential applications in medicine and psychology • Includes contributions from Dennis J. McKenna, Ph.D., J. C. Callaway, Ph.D., and Charles S. Grob, M.D., on the ethnopharmacology, psychology, phytochemistry, and neuropharmacology of ayahuasca • Provides 24 firsthand accounts of ayahuasca experiences and resulting life changes Widely recognized by anthropologists as the most powerful and widespread shamanic hallucinogen, ayahuasca has been used by native Indian and mestizo shamans in Peru, Colombia, and Ecuador for healing and divination for thousands of years. Made from the Amazonian vine Banisteriopsis caapi and the DMT-laden leaf of Psychotria viridis, ayahuasca is regarded as the embodiment of intelligent plant beings who can offer spiritual teachings and healing knowledge to those who respectfully engage with them. Many Western-trained physicians and psychologists now acknowledge that ayahuasca allows access to spiritual dimensions of consciousness, otherworldly realms and beings, and visionary experiences indistinguishable from classic religious mysticism. With contributions from leading psychoactive scholars Dennis J. McKenna, Ph.D., Charles S. Grob, M.D., and J. C. Calloway, Ph.D., on the ethnopharmacology, psychology, phytochemistry, and neuropharmacology of ayahuasca, Ralph Metzner provides a comprehensive exploration of the chemical, biological, psychological, and experiential dimensions of this Amazonian hallucinogen. He includes more than 20 firsthand accounts from people who have participated in ayahuasca rituals and experienced major life changes as a result. He details the scientific discovery of ayahuasca’s sophisticated psychoactive delivery system in the brain and body as well as the deep psychological impact of this potent entheogen. He concludes with his own findings on ayahuasca, including its applications in medicine and psychology, and compares the worldview revealed by ayahuasca visions to that of modern cultures.

Even This I Get to Experience

Author : Norman Lear
Publisher : Penguin Books
ISBN 13 : 0143127969
Total Pages : 466 pages
Book Rating : 4.1/5 (431 download)

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Book Synopsis Even This I Get to Experience by : Norman Lear

Download or read book Even This I Get to Experience written by Norman Lear and published by Penguin Books. This book was released on 2015-10-27 with total page 466 pages. Available in PDF, EPUB and Kindle. Book excerpt: The legendary creator of iconic television programs All in the Family, Sanford and Son, Maude, Good Times, The Jeffersons, and Mary Hartman, Mary Hartman, Norman Lear remade our television culture, while leading a life of unparalleled political, civic, and social involvement. Sharing the wealth of Lear's ninety years, this is a memoir as touching and remarkable as the life he has led.

The Effortless Experience

Author : Matthew Dixon
Publisher : Penguin
ISBN 13 : 0698137582
Total Pages : 258 pages
Book Rating : 4.6/5 (981 download)

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Book Synopsis The Effortless Experience by : Matthew Dixon

Download or read book The Effortless Experience written by Matthew Dixon and published by Penguin. This book was released on 2013-09-12 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Everyone knows that the best way to create customer loyalty is with service so good, so over the top, that it surprises and delights. But what if everyone is wrong? In their acclaimed bestseller The Challenger Sale, Matthew Dixon and his colleagues at CEB busted many longstanding myths about sales. Now they’ve turned their research and analysis to a new vital business subject—customer loyalty—with a new book that turns the conventional wisdom on its head. The idea that companies must delight customers by exceeding service expectations is so entrenched that managers rarely even question it. They devote untold time, energy, and resources to trying to dazzle people and inspire their undying loyalty. Yet CEB’s careful research over five years and tens of thousands of respondents proves that the “dazzle factor” is wildly overrated—it simply doesn’t predict repeat sales, share of wallet, or positive wordof-mouth. The reality: Loyalty is driven by how well a company delivers on its basic promises and solves day-to-day problems, not on how spectacular its service experience might be. Most customers don’t want to be “wowed”; they want an effortless experience. And they are far more likely to punish you for bad service than to reward you for good service. If you put on your customer hat rather than your manager or marketer hat, this makes a lot of sense. What do you really want from your cable company, a free month of HBO when it screws up or a fast, painless restoration of your connection? What about your bank—do you want free cookies and a cheerful smile, even a personal relationship with your teller? Or just a quick in-and-out transaction and an easy way to get a refund when it accidentally overcharges on fees? The Effortless Experience takes readers on a fascinating journey deep inside the customer experience to reveal what really makes customers loyal—and disloyal. The authors lay out the four key pillars of a low-effort customer experience, along the way delivering robust data, shocking insights and profiles of companies that are already using the principles revealed by CEB’s research, with great results. And they include many tools and templates you can start applying right away to improve service, reduce costs, decrease customer churn, and ultimately generate the elusive loyalty that the “dazzle factor” fails to deliver. The rewards are there for the taking, and the pathway to achieving them is now clearly marked.