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Exito Total Mercadotecnia Evolutiva
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Book Synopsis Exito Total Mercadotecnia Evolutiva by : Carlos Flores
Download or read book Exito Total Mercadotecnia Evolutiva written by Carlos Flores and published by . This book was released on 2011-01 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Revela los trucos, estrategias y sistemas que las compañías y vendedores de mayor éxito usan y que no quieren que conozcas"--cover p. 4.
Download or read book E-X-I-T-O written by Joe Kutchera and published by Grupo Editorial Patria. This book was released on 2014-10-21 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bienvenido al nuevo y emocionante mundo de la mercadotecnia digital. Si usted es un mercadólogo latinoamericano que afronta el reto de descubrir la mejor manera de aprovechar internet para comunicarse y ejercer su influencia en los consumidores de hoy, este libro es para usted. Joe Kutchera y sus coautores le ofrecen el encuadre que necesita para lograr el éxito en estos momentos en que la forma de contactar con los consumidores escépticos se ha visto alterada para siempre por la red informática. Gian Fulgoni CEO de ComScore No hay manera de que un negocio pueda ignorar a las redes sociales. Twitter y Facebook se han convertido en el canal de salida para la “sabiduría de las masas”. Las empresas que no presten atención a las observaciones, quejas y sugerencias de sus clientes, lo hacen bajo su propio riesgo. Atenderlas resulta educativo y ayuda al diseño o a la corrección de procesos. Los autores de E-X-I-T-O: su estrategia de marketing digital en 5 pasos proporcionan excelentes ejemplos del mundo real en cuanto a cómo se puede destruir una reputación mediante respuestas inadecuadas. Pero esta obra también ilustra la forma en que diversas áreas de una compañía deben vincularse en procesos que se comuniquen entre sí para evitar el caos de que cada una de ellas brinde soluciones diferentes que confundan y disgusten al cliente. Este libro es una lectura obligada para cualquier ejecutivo interesado en preservar a sus seguidores leales y en aumentar el número de clientes de la empresa. Dr. Francisco Gil Díaz Presidente de Telefónica Movistar en México y Centroamérica En la actualidad, comunicarse e interesar a nuestros clientes por medio de una historia que los cautive, representa un desafío gigantesco. Están expuestos a tantísimos mensajes y distintos medios en tiempo real que nosotros, como especialistas en la comercialización, necesitamos toda la ayuda posible para comprender y aplicar herramientas sencillas que hagan exitosas nuestras marcas dentro de este entorno. Eso es precisamente lo que Joe Kutchera y su equipo lograron con el enfoque del modelo E-X-I-T-O. Se encuentra colmado de conceptos claros y ejemplos cotidianos que uno desea aplicar a sus marcas de inmediato. Tras la lectura de este libro, la mercadotecnia digital, en vez de ser una plataforma en llamas, se convierte en una enorme oportunidad para fortalecer un amplio plan de medios para el futuro. Charles Chamouton CMO de PepsiCo México Hoy día, dado el nivel de información que se tiene para la toma de decisiones, el poder lo tiene –todo– el consumidor. En este nuevo contexto, las compañías necesitan una estrategia clara para traducir las búsquedas e interacciones online de sus clientes en acciones que aporten valor a un negocio. E-X-I-T-O: su estrategia de marketing digital en 5 pasos sirve como una excelente guía práctica para hacer justo esto y estar a la par de un consumidor que ha dejado atrás el modelo tradicional del marketing. Adriana Noreña Managing Director de Google en Hispanoamérica
Download or read book Exito written by Joe Kutchera and published by . This book was released on 2014 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Desarrollo de nuevos productos by : Alejandro Schnarch Kirberg
Download or read book Desarrollo de nuevos productos written by Alejandro Schnarch Kirberg and published by . This book was released on 2005 with total page 458 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Knowledge Creation written by NA NA and published by Springer. This book was released on 2016-04-30 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: The creation and management of knowledge has become a central concern to business and management, both as a source of value and as an opportunity to achieve and sustain competitive advantage. This new book brings together leading thinkers in the area of knowledge and innovation management in a state of the art collection of studies in this field.
Book Synopsis Production and Operations Analysis by : Steven Nahmias
Download or read book Production and Operations Analysis written by Steven Nahmias and published by McGraw-Hill. This book was released on 2009 with total page 789 pages. Available in PDF, EPUB and Kindle. Book excerpt: Production and Operations Analysis, 6/e by Steven Nahmias provides a survey of the analytical methods used to support the functions of production and operations management. This latest edition maintains the focus on continual process improvement while enhancing the technical content of the book. Both analytical methods centered on factory and service processes, as well as process issues across the supply chain, are included. As always, the text presents the most cutting-edge quantitative models used in operations in a clear, accessible manner. While the familiar structure and organization of the text remains the same as previous editions, the current edition includes several new topics aimed at enhancing the technical content of the book.
Download or read book M-Health written by Robert Istepanian and published by Springer Science & Business Media. This book was released on 2007-01-04 with total page 619 pages. Available in PDF, EPUB and Kindle. Book excerpt: M-health can be defined as the ‘emerging mobile communications and network technologies for healthcare systems.' This book paves the path toward understanding the future of m-health technologies and services and also introducing the impact of mobility on existing e-health and commercial telemedical systems. M-Health: Emerging Mobile Health Systems presents a new and forward-looking source of information that explores the present and future trends in the applications of current and emerging wireless communication and network technologies for different healthcare scenaria. It also provides a discovery path on the synergies between the 2.5G and 3G systems and other relevant computing and information technologies and how they prescribe the way for the next generation of m-health services. The book contains 47 chapters, arranged in five thematic sections: Introduction to Mobile M-health Systems, Smart Mobile Applications for Health Professionals, Signal, Image, and Video Compression for M-health Applications, Emergency Health Care Systems and Services, Echography Systems and Services, and Remote and Home Monitoring. This book is intended for all those working in the field of information technologies in biomedicine, as well as for people working in future applications of wireless communications and wireless telemedical systems. It provides different levels of material to researchers, computing engineers, and medical practitioners interested in emerging e-health systems. This book will be a useful reference for all the readers in this important and growing field of research, and will contribute to the roadmap of future m-health systems and improve the development of effective healthcare delivery systems.
Book Synopsis Introduction to Psychology by : Dennis Coon
Download or read book Introduction to Psychology written by Dennis Coon and published by Thomson Learning. This book was released on 2001 with total page 694 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis 50 Great Myths of Popular Psychology by : Scott O. Lilienfeld
Download or read book 50 Great Myths of Popular Psychology written by Scott O. Lilienfeld and published by John Wiley & Sons. This book was released on 2011-09-15 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: 50 Great Myths of Popular Psychology uses popular myths as a vehicle for helping students and laypersons to distinguish science from pseudoscience. Uses common myths as a vehicle for exploring how to distinguish factual from fictional claims in popular psychology Explores topics that readers will relate to, but often misunderstand, such as 'opposites attract', 'people use only 10% of their brains', and 'handwriting reveals your personality' Provides a 'mythbusting kit' for evaluating folk psychology claims in everyday life Teaches essential critical thinking skills through detailed discussions of each myth Includes over 200 additional psychological myths for readers to explore Contains an Appendix of useful Web Sites for examining psychological myths Features a postscript of remarkable psychological findings that sound like myths but that are true Engaging and accessible writing style that appeals to students and lay readers alike
Book Synopsis Soil and Sediment Remediation by : Piet Lens
Download or read book Soil and Sediment Remediation written by Piet Lens and published by IWA Publishing. This book was released on 2005-09-30 with total page 545 pages. Available in PDF, EPUB and Kindle. Book excerpt: Soil and Sediment Remediation discusses in detail a whole set of remediative technologies currently available to minimise their impact. Technologies for the treatment of soils and sediments in-situ (landfarming, bioscreens, bioventing, nutrient injection, phytoremediation) and ex-situ (landfarming, bio-heap treatment, soil suspension reactor) will be discussed. The microbiological, process technological and socio-economical aspects of these technologies will be addressed. Special attention will be given to novel biotechnological processes that utilise sulfur cycle conversions, e.g. sulfur and heavy metal removal from soils. Also the potential of phytoremediation will be highlighted. In addition, treatment schemes for the clean-up of polluted megasites, e.g. harbours and Manufactured Gaswork Plants (MGP), will be elaborated. The aim of Soil and Sediment Remediation is to introduce the reader in: the biogeochemical characteristics of soil and sediments- new techniques to study soil/sediment processes (molecular probes, microelectrodes, NMR) clean up technologies for soils polluted with organic (PAH, NAPL, solvents) or inorganic (heavy metals) pollutants- preventative and remediative strategies and technologies available in environmental engineering novel process applications and bioreactor designs for bioremediation the impact of soil pollution on society and its economic importance.
Book Synopsis The Fourth Discontinuity by : Bruce Mazlish
Download or read book The Fourth Discontinuity written by Bruce Mazlish and published by Yale University Press. This book was released on 1993-01-01 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discusses the relationship between humans and machines, pondering the implications of humans becoming more mechanical and of computer robots being programmed to think. He describes early Greek and Chinese automatons and discusses ideas of previous centuries and of individuals on this subject.
Book Synopsis Ethnicities and Global Multiculture by : Jan Nederveen Pieterse
Download or read book Ethnicities and Global Multiculture written by Jan Nederveen Pieterse and published by Rowman & Littlefield. This book was released on 2007 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Arguing that ethnicity and multiculturalism are essential for understanding globalization, this book offers sustained treatments of their reach beyond a limited national context. It proposes ethnicities and global multiculture as alternative, wide-angle perspectives on cultural diversity.
Book Synopsis Development Theory by : Jan Nederveen Pieterse
Download or read book Development Theory written by Jan Nederveen Pieterse and published by SAGE. This book was released on 2001-03-20 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: This study is a critical commentary connecting issues of development with the latest thinking in sociology, critical theory and social science. It addresses questions such as the connections with globalization, and culture and modernity.
Book Synopsis Music in Renaissance Magic by : Gary Tomlinson
Download or read book Music in Renaissance Magic written by Gary Tomlinson and published by University of Chicago Press. This book was released on 1993 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: Magic enjoyed a vigorous revival in sixteenth-century Europe, attaining a prestige lost for over a millennium and becoming, for some, a kind of universal philosophy. Renaissance music also suggested a form of universal knowledge through renewed interest in two ancient themes: the Pythagorean and Platonic "harmony of the celestial spheres" and the legendary effects of the music of bards like Orpheus, Arion, and David. In this climate, Renaissance philosophers drew many new and provocative connections between music and the occult sciences. In Music in Renaissance Magic, Gary Tomlinson describes some of these connections and offers a fresh view of the development of early modern thought in Italy. Raising issues essential to postmodern historiography—issues of cultural distance and our relationship to the others who inhabit our constructions of the past —Tomlinson provides a rich store of ideas for students of early modern culture, for musicologists, and for historians of philosophy, science, and religion. "A scholarly step toward a goal that many composers have aimed for: to rescue the idea of New Age Music—that music can promote spiritual well-being—from the New Ageists who have reduced it to a level of sonic wallpaper."—Kyle Gann, Village Voice "An exemplary piece of musical and intellectual history, of interest to all students of the Renaissance as well as musicologists. . . . The author deserves congratulations for introducing this new approach to the study of Renaissance music."—Peter Burke, NOTES "Gary Tomlinson's Music in Renaissance Magic: Toward a Historiography of Others examines the 'otherness' of magical cosmology. . . . [A] passionate, eloquently melancholy, and important book."—Anne Lake Prescott, Studies in English Literature
Book Synopsis The Behavioral Ecology of Callimicos and Tamarins in Northwestern Bolivia by : Leila M. Porter
Download or read book The Behavioral Ecology of Callimicos and Tamarins in Northwestern Bolivia written by Leila M. Porter and published by Routledge. This book was released on 2016-12-05 with total page 187 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Behavioral Ecology of Callimicos and Tamarins in Northwestern Bolivia offers students a scholary and relevant study of these rainforest dwellers.
Author :Dànielle Nicole DeVoss Publisher :Peter Lang Incorporated, International Academic Publishers ISBN 13 :9781433125614 Total Pages :0 pages Book Rating :4.1/5 (256 download)
Book Synopsis Cultures of Copyright by : Dànielle Nicole DeVoss
Download or read book Cultures of Copyright written by Dànielle Nicole DeVoss and published by Peter Lang Incorporated, International Academic Publishers. This book was released on 2015 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The symbols, signs, and traces of copyright and related intellectual property laws that appear on everyday texts, objects, and artifacts have multiplied exponentially over the past 15 years. Digital spaces have revolutionized access to content and transformed the ways in which content is porous and malleable. In this volume, contributors focus on copyright as it relates to culture. The editors argue that what «counts» as property must be understood as shifting terrain deeply influenced by historical, economic, cultural, religious, and digital perspectives. Key themes addressed include issues of how: - Culture is framed, defined, and/or identified in conversations about intellectual property; - The humanities and other related disciplines are implicated in intellectual property issues; - The humanities will continue to rub up against copyright (e.g., issues of authorship, authorial agency, ownership of texts); - Different cultures and bodies of literature approach intellectual property, and how competing dynasties and marginalized voices exist beyond the dominant U.S. copyright paradigm. Offering a transnational and interdisciplinary perspective, Cultures of Copyright offers readers - scholars, researchers, practitioners, theorists, and others - key considerations to contemplate in terms of how we understand copyright's past and how we chart its futures.
Book Synopsis Textbook of Sexual Medicine by : Robert C. Kolodny
Download or read book Textbook of Sexual Medicine written by Robert C. Kolodny and published by Little, Brown Medical Division. This book was released on 1979 with total page 664 pages. Available in PDF, EPUB and Kindle. Book excerpt:
