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Examining The Consumer Belief Behavioral Space
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Book Synopsis Digital and Social Media Marketing by : Nripendra P. Rana
Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Book Synopsis Proceedings by : American Institute for Decision Sciences. Meeting
Download or read book Proceedings written by American Institute for Decision Sciences. Meeting and published by . This book was released on 1977 with total page 726 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Maladaptive Consumer Behavior by : Ingrid M. Martin
Download or read book Maladaptive Consumer Behavior written by Ingrid M. Martin and published by Springer Nature. This book was released on with total page 363 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Spatial Behavior by : Reginald G. Golledge
Download or read book Spatial Behavior written by Reginald G. Golledge and published by Guilford Press. This book was released on 1997-01-01 with total page 652 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do human beings negotiate the spaces in which they live, work, and play? How are firms and institutions, and their spatial behaviors, being affected by processes of economic and societal change? What decisions do they make about their natural and built environment, and how are these decisions acted out? Updating and expanding concepts of decision making and choice behavior on different geographic scales, this major revision of the authors' acclaimed Analytical Behavioral Geography presents theoretical foundations, extensive case studies, and empirical evidence of human behavior in a comprehensive range of physical, social, and economic settings. Generously illustrated with maps, diagrams, and tables, the volume also covers issues of gender, discusses traditionally excluded groups such as the physically and mentally challenged, and addresses the pressing needs of our growing elderly population.
Book Synopsis Proceedings of the 2024 10th International Conference on Humanities and Social Science Research (ICHSSR 2024) by : Zehui Zhan
Download or read book Proceedings of the 2024 10th International Conference on Humanities and Social Science Research (ICHSSR 2024) written by Zehui Zhan and published by Springer Nature. This book was released on 2024 with total page 1898 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Cambridge Handbook of Consumer Psychology by : Cait Lamberton
Download or read book The Cambridge Handbook of Consumer Psychology written by Cait Lamberton and published by Cambridge University Press. This book was released on 2023-04-06 with total page 873 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the last two years, consumers have experienced massive changes in consumption – whether due to shifts in habits; the changing information landscape; challenges to their identity, or new economic experiences of scarcity or abundance. What can we expect from these experiences? How are the world's leading thinkers applying both foundational knowledge and novel insights as we seek to understand consumer psychology in a constantly changing landscape? And how can informed readers both contribute to and evaluate our knowledge? This handbook offers a critical overview of both fundamental topics in consumer psychology and those that are of prominence in the contemporary marketplace, beginning with an examination of individual psychology and broadening to topics related to wider cultural and marketplace systems. The Cambridge Handbook of Consumer Psychology, 2nd edition, will act as a valuable guide for teachers and graduate and undergraduate students in psychology, marketing, management, economics, sociology, and anthropology.
Book Synopsis Drivers and Barriers of Consumer Behavior Regarding New Technologies and Digital Channels by : Katja Wagner
Download or read book Drivers and Barriers of Consumer Behavior Regarding New Technologies and Digital Channels written by Katja Wagner and published by Springer Nature. This book was released on 2021-08-06 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Katja Wagner investigates consumer behavioral intention and interactions with new technologies and digital channels. Due to the fact that the development, spread and sale of these new technologies and digital channels will have a continuous growth and influence in the following years regarding business activities, it is important to take a deeper look in the areas of artificial intelligence and e-commerce. Not only business is affected from these new shifts, but it also impacts consumers’ attitudes, motivation, and practices. So, the evaluation of anthropomorphism and in general, the expectation and motivation of successful acceptance are under review and offer explanations for consumers intentional usage of new technologies. Therefore, six essays address specific phenomena in central subareas of new technologies and digital channels for a more profound understanding of consumers in digital environments.
Book Synopsis The Psychology of Consumer Behavior by : Brian Mullen
Download or read book The Psychology of Consumer Behavior written by Brian Mullen and published by Psychology Press. This book was released on 2013-06-17 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: After years of study in the area of consumer behavior, Mullen and Johnson bring together a broad survey of small answers to a big question: "Why do consumers do what they do?" This book provides an expansive, accessible presentation of current psychological theory and research as it illuminates fundamental issues regarding the psychology of consumer behavior. The authors hypothesize that an improved understanding of consumer behavior could be employed to more successfully influence consumers' use of products, goods, and services. At the same time, an improved understanding of consumer behavior might be used to serve as an advocate for consumers in their interactions in the marketplace.
Download or read book A New Era of Consumer Behavior written by and published by BoD – Books on Demand. This book was released on 2023-03-29 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: The complexities of consumer behavior call for comprehensive and detailed analytical studies. The need for both businesses and academics across the world to understand the behavior of consumers in crisis situations has been clearly illustrated by the Covid pandemic. A New Era of Consumer Behavior - In and Beyond the Pandemic presents research on both theoretical and practical aspects of this topic in three sections: “Digital Shifts in Consumer Behavior”, “Digitalization of Consumer Behavior in the Tourism Sector” and “Consumer Protection and Sustainability”.
Book Synopsis School of Business Working Paper Series by : University of Kansas. School of Business
Download or read book School of Business Working Paper Series written by University of Kansas. School of Business and published by . This book was released on 1978 with total page 542 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Analyzing Demand Behavior by : Douglas R. Bohi
Download or read book Analyzing Demand Behavior written by Douglas R. Bohi and published by Routledge. This book was released on 2013-11-26 with total page 159 pages. Available in PDF, EPUB and Kindle. Book excerpt: First Published in 2011. This title takes econometric studies as data; it examines their assumptions, investigates their methodologies, contrasts the data sets they use, and compares their results. By informing users what they can and cannot expect from researchers, it can sharpen the criteria that are used to commission such studies and judge their results. By examining an array of studies dealing with the same or related phenomena, Bohi can analyse the ways in which decisions made by researchers affect their results. All while considering inferences surrounding the role of econometric demand estimation in formulating policy and understanding demand behavior.
Book Synopsis Human Factors, Business Management and Society by : Vesa Salminen
Download or read book Human Factors, Business Management and Society written by Vesa Salminen and published by AHFE International. This book was released on 2022-07-24 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: Human Factors, Business Management and Society Proceedings of the 13th International Conference on Applied Human Factors and Ergonomics (AHFE 2022), July 24–28, 2022, New York, USA
Book Synopsis Social Computing, Behavioral-Cultural Modeling and Prediction by : Shanchieh Jay Yang
Download or read book Social Computing, Behavioral-Cultural Modeling and Prediction written by Shanchieh Jay Yang and published by Springer Science & Business Media. This book was released on 2012-03-16 with total page 379 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the refereed proceedings of the 5th International Conference on Social Computing, Behavioral-Cultural Modeling and Prediction, held in College Park, MD, USA, in April 2012. The 43 revised papers presented in this volume were carefully reviewed and selected from 76 submissions. The papers cover a wide range of topics including economics, public health, and terrorist activities, as well as utilize a broad variety of methodologies, e.g., machine learning, cultural modeling and cognitive modeling.
Book Synopsis Multidimensional Approach to Local Development and Poverty: Causes, Consequences, and Challenges Post COVID-19 by : Carvalho, João Conrado de Amorim
Download or read book Multidimensional Approach to Local Development and Poverty: Causes, Consequences, and Challenges Post COVID-19 written by Carvalho, João Conrado de Amorim and published by IGI Global. This book was released on 2021-12-17 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: The phenomenon of poverty, despite being aggravated by the COVID-19 pandemic, is recurrent and very harmful in peripheral countries. There seems to be no single solution, as each country faces its specificities, requiring an immersion into its causes and consequences. Multidimensional Approach to Local Development and Poverty: Causes, Consequences, and Challenges Post COVID-19 discusses the results of research conducted on the multivariate causes of hunger and poverty and how the pandemic has aggravated this problem, as well as the local development initiatives that have been implemented to mitigate the problem. Covering a range of topics such as sustainable development and public policy, this book is ideal for policymakers, government officials, practitioners, researchers, academicians, instructors, and students.
Book Synopsis Web Systems Design and Online Consumer Behavior by : Yuan Gao
Download or read book Web Systems Design and Online Consumer Behavior written by Yuan Gao and published by IGI Global. This book was released on 2005-01-01 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: Web Systems Design and Online Consumer Behavior takes an interdisciplinary approach toward systems design in the online environment by providing an understanding of how consumers behave while shopping online and how certain system design elements may impact consumers' perceptions, attitude, intentions, and actual behavior. This book contains theoretical and empirical research from expert scholars in a number of areas including communications, psychology, marketing and advertising, and information systems. This book provides an integrated look at the subject area as described above to further the reader's understanding of the linkage among various disciplines inherently connected with one another in electronic commerce.
Book Synopsis Consumer Spatial Behaviour by : Robert William Bacon
Download or read book Consumer Spatial Behaviour written by Robert William Bacon and published by Oxford University Press, USA. This book was released on 1984 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: A theoretical book on the locational aspects of consumer behaviour.
Book Synopsis Consumer Behavior in the Internet Era by : Gong Sun
Download or read book Consumer Behavior in the Internet Era written by Gong Sun and published by Frontiers Media SA. This book was released on 2022-11-28 with total page 438 pages. Available in PDF, EPUB and Kindle. Book excerpt:
