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ISBN 13 :
Total Pages : 896 pages
Book Rating : 4.E/5 ( download)
Download or read book Agrindex written by and published by . This book was released on 1995 with total page 896 pages. Available in PDF, EPUB and Kindle. Book excerpt:
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ISBN 13 :
Total Pages : 1826 pages
Book Rating : 4.:/5 (31 download)
Download or read book World Agricultural Economics and Rural Sociology Abstracts written by and published by . This book was released on 1991 with total page 1826 pages. Available in PDF, EPUB and Kindle. Book excerpt:
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ISBN 13 :
Total Pages : 714 pages
Book Rating : 4.:/5 (319 download)
Download or read book Agrekon written by and published by . This book was released on 1991 with total page 714 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Curtis P. Haugtvedt
Publisher : Psychology Press
ISBN 13 : 1136676201
Total Pages : 1784 pages
Book Rating : 4.1/5 (366 download)
Download or read book Handbook of Consumer Psychology written by Curtis P. Haugtvedt and published by Psychology Press. This book was released on 2018-12-07 with total page 1784 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Handbook contains a unique collection of chapters written by the world's leading researchers in the dynamic field of consumer psychology. Although these researchers are housed in different academic departments (ie. marketing, psychology, advertising, communications) all have the common goal of attaining a better scientific understanding of cognitive, affective, and behavioral responses to products and services, the marketing of these products and services, and societal and ethical concerns associated with marketing processes. Consumer psychology is a discipline at the interface of marketing, advertising and psychology. The research in this area focuses on fundamental psychological processes as well as on issues associated with the use of theoretical principles in applied contexts. The Handbook presents state-of-the-art research as well as providing a place for authors to put forward suggestions for future research and practice. The Handbook is most appropriate for graduate level courses in marketing, psychology, communications, consumer behavior and advertising.
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ISBN 13 :
Total Pages : 1732 pages
Book Rating : 4.E/5 ( download)
Download or read book Bibliography of Agriculture written by and published by . This book was released on 1976 with total page 1732 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Bulletin of the Atomic Scientists written by and published by . This book was released on 1970-06 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Bulletin of the Atomic Scientists is the premier public resource on scientific and technological developments that impact global security. Founded by Manhattan Project Scientists, the Bulletin's iconic "Doomsday Clock" stimulates solutions for a safer world.
Author : Delbert I. Hawkins
Publisher : McGraw-Hill/Irwin
ISBN 13 : 9780072865493
Total Pages : 0 pages
Book Rating : 4.8/5 (654 download)
Download or read book Consumer Behavior written by Delbert I. Hawkins and published by McGraw-Hill/Irwin. This book was released on 2003-03 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer Behavior, 9/e, by Hawkins, Best, & Coney offers balanced coverage of consumer behavior including the psychological, social, and managerial implications. The new edition features current and exciting examples that are tied into global and technology consumer behavior issues and trends, a solid foundation in marketing strategy, integrated coverage of ethical/social issues and outlines the consumer decision process. This text is known for its ability to link topics back to marketing decision-making and strategic planning which gives students the foundation to understanding consumer behavior which will make them better consumers and better marketers.
Author : J. Paul Peter
Publisher : Irwin Professional Publishing
ISBN 13 :
Total Pages : 792 pages
Book Rating : 4.3/5 (97 download)
Download or read book Consumer Behavior and Marketing Strategy written by J. Paul Peter and published by Irwin Professional Publishing. This book was released on 1996 with total page 792 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work shows how the various elements of consumer analysis fit together in an integrated framework, called the Wheel of Consumer Analysis. Psychological, social and behavioural theories are shown as useful for understanding consumers and developing more effective marketing strategies. The aim is to enable students to develop skills in analyzing consumers from a marketing management perspective and in using this knowledge to develop and evaluate marketing strategies. The text identifies three groups of concepts - affect and cognition, behaviour and the environment - and shows how these they influence each other as well as marketing strategy. The focus of the text is managerial, with a distinctive emphasis on strategic issues and problems. Cases and questions are included in each chapter.
Author : Chantal Ammi
Publisher : John Wiley & Sons
ISBN 13 : 1118614844
Total Pages : 276 pages
Book Rating : 4.1/5 (186 download)
Download or read book Global Consumer Behavior written by Chantal Ammi and published by John Wiley & Sons. This book was released on 2013-03-01 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: Globalization is a leading force for industry worldwide, especially the new technology sector. This presents both problems and opportunities in the emergence of a new type of consumer and the effects of globalization on industry in terms of culture, economics, marketing, and social issues at every scale from local to global. The main aim of the book is to enhance the reader’s knowledge – especially from a multidisciplinary perspective rather than from an individual functional perspective – of international consumer behaviour. It also explores the role of globalization in the evolving world of the new technology sector and provides an overview of the development of international consumer behavior from historical, geographical and social perspectives, while focusing on new technology products and services. Professionals, students and researchers working in the fields of new technologies and information and communication technologies (ICT) as well as specialists of marketing and management are the target audience for this book. At the same time, the book will be pitched at a level so as to also appeal to a more general readership interested in globalization.
Author : Paul E. Green
Publisher : Prentice Hall
ISBN 13 :
Total Pages : 806 pages
Book Rating : 4.3/5 (512 download)
Download or read book Research for Marketing Decisions written by Paul E. Green and published by Prentice Hall. This book was released on 1974 with total page 806 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Ellen Muehlhoff
Publisher : Food & Agriculture Organization of the UN (FAO)
ISBN 13 : 9789251078631
Total Pages : 0 pages
Book Rating : 4.0/5 (786 download)
Download or read book Milk and Dairy Products in Human Nutrition written by Ellen Muehlhoff and published by Food & Agriculture Organization of the UN (FAO). This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Milk and dairy products are a vital source of nutrition for many people. They also present livelihood opportunities for farm families, processors and other stakeholders in dairy value chains. Consumers, industry and governments need up-to-date information on how milk and dairy products can contribute to human nutrition and how dairy-industry development can best contribute to increasing food security and alleviating poverty. This publication is unique in drawing together information on nutrition, and dairy-industry development, providing a rich source of useful material on the role of dairy products in human nutrition and the way that investment in dairy-industry development has changed.
Author : Detlev Zwick
Publisher : Oxford University Press
ISBN 13 : 0199576742
Total Pages : 370 pages
Book Rating : 4.1/5 (995 download)
Download or read book Inside Marketing written by Detlev Zwick and published by Oxford University Press. This book was released on 2011-02-24 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing is a ubiquitous feature of contemporary society, and its presence in our lives is something we are ever-more aware of as the intensity and scope of its activities has increased. Inside Marketing offers a critical perspective on marketing and its growing influence on today's world from a pre-eminent group of scholars and practitioners.
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ISBN 13 :
Total Pages : 1810 pages
Book Rating : 4.0/5 ( download)
Download or read book Bibliography of Agriculture written by and published by . This book was released on 1991 with total page 1810 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Manfred Krafft
Publisher : Springer Science & Business Media
ISBN 13 : 3540720030
Total Pages : 458 pages
Book Rating : 4.5/5 (47 download)
Download or read book Retailing in the 21st Century written by Manfred Krafft and published by Springer Science & Business Media. This book was released on 2009-12-17 with total page 458 pages. Available in PDF, EPUB and Kindle. Book excerpt: With crisp and insightful contributions from 47 of the world’s leading experts in various facets of retailing, Retailing in the 21st Century offers in one book a compendium of state-of-the-art, cutting-edge knowledge to guide successful retailing in the new millennium. In our competitive world, retailing is an exciting, complex and critical sector of business in most developed as well as emerging economies. Today, the retailing industry is being buffeted by a number of forces simultaneously, for example the growth of online retailing and the advent of ‘radio frequency identification’ (RFID) technology. Making sense of it all is not easy but of vital importance to retailing practitioners, analysts and policymakers.
Author : Jean Baudrillard
Publisher : SAGE
ISBN 13 : 1473994543
Total Pages : 241 pages
Book Rating : 4.4/5 (739 download)
Download or read book The Consumer Society written by Jean Baudrillard and published by SAGE. This book was released on 2016-12-13 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Jean Baudrillard′s classic text was one of the first to focus on the process and meaning of consumption in contemporary culture. Originally published in 1970, the book makes a vital contribution to current debates on consumption. The book includes Baudrillard′s most organized discussion of mass media culture, the meaning of leisure, and anomie in affluent society. A chapter on the body demonstrates Baudrillard′s extraordinary prescience for flagging vital subjects in contemporary culture long before others. This English translation begins with a new introductory essay.
Author : American Anthropological Association
Publisher :
ISBN 13 :
Total Pages : 904 pages
Book Rating : 4.:/5 (321 download)
Download or read book Abstracts of the Annual Meeting -- American Anthropological Association written by American Anthropological Association and published by . This book was released on 2005 with total page 904 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Zygmunt Bauman
Publisher : John Wiley & Sons
ISBN 13 : 0745655823
Total Pages : 144 pages
Book Rating : 4.7/5 (456 download)
Download or read book Consuming Life written by Zygmunt Bauman and published by John Wiley & Sons. This book was released on 2013-05-08 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the advent of liquid modernity, the society of producers is transformed into a society of consumers. In this new consumer society, individuals become simultaneously the promoters of commodities and the commodities they promote. They are, at one and the same time, the merchandise and the marketer, the goods and the travelling salespeople. They all inhabit the same social space that is customarily described by the term the market. The test they need to pass in order to acquire the social prizes they covet requires them to recast themselves as products capable of drawing attention to themselves. This subtle and pervasive transformation of consumers into commodities is the most important feature of the society of consumers. It is the hidden truth, the deepest and most closely guarded secret, of the consumer society in which we now live. In this new book Zygmunt Bauman examines the impact of consumerist attitudes and patterns of conduct on various apparently unconnected aspects of social life politics and democracy, social divisions and stratification, communities and partnerships, identity building, the production and use of knowledge, and value preferences. The invasion and colonization of the web of human relations by the worldviews and behavioural patterns inspired and shaped by commodity markets, and the sources of resentment, dissent and occasional resistance to the occupying forces, are the central themes of this brilliant new book by one of the worlds most original and insightful social thinkers.
