Everything I Ever Needed To Know About Economics I Learned From Online Dating

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Everything I Ever Needed to Know about Economics I Learned from Online Dating

Author : Paul Oyer
Publisher : Harvard Business Review Press
ISBN 13 : 1422191656
Total Pages : 256 pages
Book Rating : 4.4/5 (221 download)

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Book Synopsis Everything I Ever Needed to Know about Economics I Learned from Online Dating by : Paul Oyer

Download or read book Everything I Ever Needed to Know about Economics I Learned from Online Dating written by Paul Oyer and published by Harvard Business Review Press. This book was released on 2014-01-07 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Conquering the dating market—from an economist’s point of view After more than twenty years, economist Paul Oyer found himself back on the dating scene—but what a difference a few years made. Dating was now dominated by sites like Match.com, eHarmony, and OkCupid. But Oyer had a secret weapon: economics. It turns out that dating sites are no different than the markets Oyer had spent a lifetime studying. Monster.com, eBay, and other sites where individuals come together to find a match gave Oyer startling insight into the modern dating scene. The arcane language of economics—search, signaling, adverse selection, cheap talk, statistical discrimination, thick markets, and network externalities—provides a useful guide to finding a mate. Using the ideas that are central to how markets and economics and dating work, Oyer shows how you can apply these ideas to take advantage of the economics in everyday life, all around you, all the time. For all online daters—and for anyone else swimming in the vast sea of the information economy—this book uses Oyer’s own experiences, and those of millions of others, to help you navigate the key economic concepts that drive the modern age.

An Economist Goes to the Game

Author : Paul Oyer
Publisher : Yale University Press
ISBN 13 : 0300218249
Total Pages : 216 pages
Book Rating : 4.3/5 (2 download)

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Book Synopsis An Economist Goes to the Game by : Paul Oyer

Download or read book An Economist Goes to the Game written by Paul Oyer and published by Yale University Press. This book was released on 2022 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: An engaging look at the ways economic thinking can help us understand how sports work both on and off the field "Mr. Oyer writes clearly and ranges across all sorts of sports as well as across the globe, introducing fascinating observations."--Henry D. Fetter, Wall Street Journal Are ticket scalpers good for teams? Should parents push their kids to excel at sports? Why do Koreans dominate women's golf, while Kenyans and Ethiopians dominate marathon racing? Why would Michael Jordan, the greatest player in basketball, pass to Steve Kerr for the game-winning shot? Paul Oyer shows the many ways economics permeates the world of sports. His topics range from the business of sport to how great athletes use economic thinking to outsmart their opponents to why the world's greatest sports powerhouse (at least per capita) is not America or China but the principality of Liechtenstein. Economics explains why some sports cannot stop the use of performance-enhancing drugs while others can, why hundred-million-dollar player contracts are guaranteed in baseball but not in football, how one man was able to set the world of sports betting on its ear--and why it will probably never happen again. This book is an entertaining guide to how a bit of economics can make you a better athlete and a more informed fan.

Love at First Site

Author : Erika Ettin
Publisher : Greenleaf Book Group
ISBN 13 : 1632990148
Total Pages : 204 pages
Book Rating : 4.6/5 (329 download)

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Book Synopsis Love at First Site by : Erika Ettin

Download or read book Love at First Site written by Erika Ettin and published by Greenleaf Book Group. This book was released on 2014-09-02 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Love at First Site, dating coach Erika Ettin has taken her expertise—previously only available to her clients—and laid it out in an easy-to-use and exciting guide to the world of online dating. Erika shows her readers how to increase their odds for connections by marketing themselves well. Her background in economics helps her use the numbers game in her favor. It’s a simple equation: more profile views equal more dates, more dates equal a better chance at finding your match. With her tips and tricks, Erika can show you exactly how to increase your online dating odds. Erika’s advice includes pointers for choosing your best profile picture, writing a winning profile, crafting emails that catch someone’s attention, and planning the first date. Erika’s knowledge is rooted in her highly successful coaching business as well as her own experience with online dating. Questions from Erika’s clients will save you the time of wondering how to approach strange situations—they’re all in here! And tales of dating adventures from Erika herself will leave you both encouraged and entertained. Erika holds a BA in economics from Cornell University and an MBA from Georgetown University. Since launching her online dating consulting business, A Little Nudge, Erika has helped hundreds of clients in the United States and abroad find happiness. She currently lives in Washington, D.C.

The Armchair Economist

Author : Steven E. Landsburg
Publisher : Simon and Schuster
ISBN 13 : 1471112233
Total Pages : 364 pages
Book Rating : 4.4/5 (711 download)

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Book Synopsis The Armchair Economist by : Steven E. Landsburg

Download or read book The Armchair Economist written by Steven E. Landsburg and published by Simon and Schuster. This book was released on 2012-05-10 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: Air bags cause accidents, because well-protected drivers take more risks. This well-documented truth comes as a surprise to most people, but not to economists, who have learned to take seriously the proposition that people respond to incentives. In The Armchair Economist, Steven E. Landsburg shows how the laws of economics reveal themselves in everyday experience and illuminate the entire range of human behavior. Why does popcorn cost so much at the cinema? The 'obvious' answer is that the owner has a monopoly, but if that were the whole story, there would also be a monopoly price to use the toilet. When a sudden frost destroys much of the Florida orange crop and prices skyrocket, journalists point to the 'obvious' exercise of monopoly power. Economists see just the opposite: If growers had monopoly power, they'd have raised prices before the frost. Why don't concert promoters raise ticket prices even when they are sure they will sell out months in advance? Why are some goods sold at auction and others at pre-announced prices? Why do boxes at the football sell out before the standard seats do? Why are bank buildings fancier than supermarkets? Why do corporations confer huge pensions on failed executives? Why don't firms require workers to buy their jobs? Landsburg explains why the obvious answers are wrong, reveals better answers, and illuminates the fundamental laws of human behavior along the way. This is a book of surprises: a guided tour of the familiar, filtered through a decidedly unfamiliar lens. This is economics for the sheer intellectual joy of it.

Confessions of an Economic Hit Man

Author : John Perkins
Publisher : Berrett-Koehler Publishers
ISBN 13 : 1576755126
Total Pages : 430 pages
Book Rating : 4.5/5 (767 download)

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Book Synopsis Confessions of an Economic Hit Man by : John Perkins

Download or read book Confessions of an Economic Hit Man written by John Perkins and published by Berrett-Koehler Publishers. This book was released on 2004-11-09 with total page 430 pages. Available in PDF, EPUB and Kindle. Book excerpt: Perkins, a former chief economist at a Boston strategic-consulting firm, confesses he was an "economic hit man" for 10 years, helping U.S. intelligence agencies and multinationals cajole and blackmail foreign leaders into serving U.S. foreign policy and awarding lucrative contracts to American business.

Economic Regulation and Its Reform

Author : Nancy L. Rose
Publisher : University of Chicago Press
ISBN 13 : 022613816X
Total Pages : 619 pages
Book Rating : 4.2/5 (261 download)

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Book Synopsis Economic Regulation and Its Reform by : Nancy L. Rose

Download or read book Economic Regulation and Its Reform written by Nancy L. Rose and published by University of Chicago Press. This book was released on 2014-08-29 with total page 619 pages. Available in PDF, EPUB and Kindle. Book excerpt: The past thirty years have witnessed a transformation of government economic intervention in broad segments of industry throughout the world. Many industries historically subject to economic price and entry controls have been largely deregulated, including natural gas, trucking, airlines, and commercial banking. However, recent concerns about market power in restructured electricity markets, airline industry instability amid chronic financial stress, and the challenges created by the repeal of the Glass-Steagall Act, which allowed commercial banks to participate in investment banking, have led to calls for renewed market intervention. Economic Regulation and Its Reform collects research by a group of distinguished scholars who explore these and other issues surrounding government economic intervention. Determining the consequences of such intervention requires a careful assessment of the costs and benefits of imperfect regulation. Moreover, government interventions may take a variety of forms, from relatively nonintrusive performance-based regulations to more aggressive antitrust and competition policies and barriers to entry. This volume introduces the key issues surrounding economic regulation, provides an assessment of the economic effects of regulatory reforms over the past three decades, and examines how these insights bear on some of today’s most significant concerns in regulatory policy.

The Relationship Economy

Author : John R. DiJulius
Publisher : Greenleaf Book Group
ISBN 13 : 1626346445
Total Pages : 265 pages
Book Rating : 4.6/5 (263 download)

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Book Synopsis The Relationship Economy by : John R. DiJulius

Download or read book The Relationship Economy written by John R. DiJulius and published by Greenleaf Book Group. This book was released on 2019-10-08 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: Creating Authentic Customer Connections in a High-Tech World In The Relationship Economy, author John DiJulius teaches business leaders about the importance of relationship building in the digital age. He argues that in spite of (and because of) the advances in tech, we've become a less connected society. We have dramatically evolved away from face-to-face communication, and the skill of building rapport is evaporating. This means that customer personalization and relationships are more important now than ever—and they will be the key to success for businesses moving forward. As he aptly states, “Being able to build true sustainable relationships is the biggest competitive advantage in a world where automation, artificial intelligence, and machine learning are eliminating the human experience, which is what creates the emotional connections that build true customer loyalty.” This book reminds readers of the importance of personal connections and shows them how to attain meaningful, lasting relationships with their customers.

Thinking, Fast and Slow

Author : Daniel Kahneman
Publisher : Farrar, Straus and Giroux
ISBN 13 : 1429969350
Total Pages : 511 pages
Book Rating : 4.4/5 (299 download)

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Book Synopsis Thinking, Fast and Slow by : Daniel Kahneman

Download or read book Thinking, Fast and Slow written by Daniel Kahneman and published by Farrar, Straus and Giroux. This book was released on 2011-10-25 with total page 511 pages. Available in PDF, EPUB and Kindle. Book excerpt: Major New York Times bestseller Winner of the National Academy of Sciences Best Book Award in 2012 Selected by the New York Times Book Review as one of the ten best books of 2011 A Globe and Mail Best Books of the Year 2011 Title One of The Economist's 2011 Books of the Year One of The Wall Street Journal's Best Nonfiction Books of the Year 2011 2013 Presidential Medal of Freedom Recipient Kahneman's work with Amos Tversky is the subject of Michael Lewis's The Undoing Project: A Friendship That Changed Our Minds In his mega bestseller, Thinking, Fast and Slow, Daniel Kahneman, the renowned psychologist and winner of the Nobel Prize in Economics, takes us on a groundbreaking tour of the mind and explains the two systems that drive the way we think. System 1 is fast, intuitive, and emotional; System 2 is slower, more deliberative, and more logical. The impact of overconfidence on corporate strategies, the difficulties of predicting what will make us happy in the future, the profound effect of cognitive biases on everything from playing the stock market to planning our next vacation—each of these can be understood only by knowing how the two systems shape our judgments and decisions. Engaging the reader in a lively conversation about how we think, Kahneman reveals where we can and cannot trust our intuitions and how we can tap into the benefits of slow thinking. He offers practical and enlightening insights into how choices are made in both our business and our personal lives—and how we can use different techniques to guard against the mental glitches that often get us into trouble. Winner of the National Academy of Sciences Best Book Award and the Los Angeles Times Book Prize and selected by The New York Times Book Review as one of the ten best books of 2011, Thinking, Fast and Slow is destined to be a classic.

Love at First Click

Author : Laurie Davis
Publisher : Simon and Schuster
ISBN 13 : 1451687044
Total Pages : 247 pages
Book Rating : 4.4/5 (516 download)

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Book Synopsis Love at First Click by : Laurie Davis

Download or read book Love at First Click written by Laurie Davis and published by Simon and Schuster. This book was released on 2013-01-08 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: One in five relationships starts on an online dating site, but little straightforward guidance exists for users. Enter digital dating whisperer Laurie Davis . . . In a world where we communicate as much via texts as we do through body language, this book empowers readers to log on and double click for love, taking them through the journey all online daters face—from choosing the right site, creating a profile, and navigating dates, to logging off with their perfect match. Love @ First Click is every online dater’s guide to exploring the web with no-fail techniques. For example, uploading the right photos can attract someone who might otherwise pass you over. Setting a time limit on the first meet-up can leave your date excited to see you again. And the phrasing in your date’s thank-you text after dinner can uncover how your click mate really feels about you. Whether you’re a digital dating vet or virgin, this is the ultimate guide to online dating that will take your online crush to offline love.

Trillion Dollar Economists

Author : Robert Litan
Publisher : John Wiley & Sons
ISBN 13 : 1118781805
Total Pages : 400 pages
Book Rating : 4.1/5 (187 download)

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Book Synopsis Trillion Dollar Economists by : Robert Litan

Download or read book Trillion Dollar Economists written by Robert Litan and published by John Wiley & Sons. This book was released on 2014-09-22 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: A detailed look at how economists shaped the world, and how the legacy continues Trillion Dollar Economists explores the prize-winning ideas that have shaped business decisions, business models, and government policies, expanding the popular idea of the economist's role from one of forecaster to one of innovator. Written by the former Director of Economic Research at Bloomberg Government, the Kauffman Foundation and the Brookings Institution, this book describes the ways in which economists have helped shape the world – in some cases, dramatically enough to be recognized with a Nobel Prize or Clark Medal. Detailed discussion of how economists think about the world and the pace of future innovation leads to an examination of the role, importance, and limits of the market, and economists' contributions to business and policy in the past, present, and future. Few economists actually forecast the economy's performance. Instead, the bulk of the profession is concerned with how markets work, and how they can be made more efficient and productive to generate the things people want to buy for a better life. Full of interviews with leading economists and industry leaders, Trillion Dollar Economists showcases the innovations that have built modern business and policy. Readers will: Review the basics of economics and the innovation of economists, including market failures and the macro-micro distinction Discover the true power of economic ideas when used directly in business, as exemplified by Priceline and Google Learn how economists contributed to policy platforms in transportation, energy, telecommunication, and more Explore the future of economics in business applications, and the policy ideas, challenges, and implications Economists have helped firms launch new businesses, established new ways of making money, and shaped government policy to create new opportunities and a new landscape on which businesses compete. Trillion Dollar Economists provides a comprehensive exploration of these contributions, and a detailed look at innovation to come.

Why Startups Fail

Author : Tom Eisenmann
Publisher : Currency
ISBN 13 : 0593137027
Total Pages : 370 pages
Book Rating : 4.5/5 (931 download)

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Book Synopsis Why Startups Fail by : Tom Eisenmann

Download or read book Why Startups Fail written by Tom Eisenmann and published by Currency. This book was released on 2021-03-30 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you want your startup to succeed, you need to understand why startups fail. “Whether you’re a first-time founder or looking to bring innovation into a corporate environment, Why Startups Fail is essential reading.”—Eric Ries, founder and CEO, LTSE, and New York Times bestselling author of The Lean Startup and The Startup Way Why do startups fail? That question caught Harvard Business School professor Tom Eisenmann by surprise when he realized he couldn’t answer it. So he launched a multiyear research project to find out. In Why Startups Fail, Eisenmann reveals his findings: six distinct patterns that account for the vast majority of startup failures. • Bad Bedfellows. Startup success is thought to rest largely on the founder’s talents and instincts. But the wrong team, investors, or partners can sink a venture just as quickly. • False Starts. In following the oft-cited advice to “fail fast” and to “launch before you’re ready,” founders risk wasting time and capital on the wrong solutions. • False Promises. Success with early adopters can be misleading and give founders unwarranted confidence to expand. • Speed Traps. Despite the pressure to “get big fast,” hypergrowth can spell disaster for even the most promising ventures. • Help Wanted. Rapidly scaling startups need lots of capital and talent, but they can make mistakes that leave them suddenly in short supply of both. • Cascading Miracles. Silicon Valley exhorts entrepreneurs to dream big. But the bigger the vision, the more things that can go wrong. Drawing on fascinating stories of ventures that failed to fulfill their early promise—from a home-furnishings retailer to a concierge dog-walking service, from a dating app to the inventor of a sophisticated social robot, from a fashion brand to a startup deploying a vast network of charging stations for electric vehicles—Eisenmann offers frameworks for detecting when a venture is vulnerable to these patterns, along with a wealth of strategies and tactics for avoiding them. A must-read for founders at any stage of their entrepreneurial journey, Why Startups Fail is not merely a guide to preventing failure but also a roadmap charting the path to startup success.

How to Do Nothing

Author : Jenny Odell
Publisher : Melville House
ISBN 13 : 1612198554
Total Pages : 259 pages
Book Rating : 4.6/5 (121 download)

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Book Synopsis How to Do Nothing by : Jenny Odell

Download or read book How to Do Nothing written by Jenny Odell and published by Melville House. This book was released on 2020-12-29 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: ** A New York Times Bestseller ** NAMED ONE OF THE BEST BOOKS OF THE YEAR BY: Time • The New Yorker • NPR • GQ • Elle • Vulture • Fortune • Boing Boing • The Irish Times • The New York Public Library • The Brooklyn Public Library "A complex, smart and ambitious book that at first reads like a self-help manual, then blossoms into a wide-ranging political manifesto."—Jonah Engel Bromwich, The New York Times Book Review One of President Barack Obama's "Favorite Books of 2019" Porchlight's Personal Development & Human Behavior Book of the Year In a world where addictive technology is designed to buy and sell our attention, and our value is determined by our 24/7 data productivity, it can seem impossible to escape. But in this inspiring field guide to dropping out of the attention economy, artist and critic Jenny Odell shows us how we can still win back our lives. Odell sees our attention as the most precious—and overdrawn—resource we have. And we must actively and continuously choose how we use it. We might not spend it on things that capitalism has deemed important … but once we can start paying a new kind of attention, she writes, we can undertake bolder forms of political action, reimagine humankind’s role in the environment, and arrive at more meaningful understandings of happiness and progress. Far from the simple anti-technology screed, or the back-to-nature meditation we read so often, How to do Nothing is an action plan for thinking outside of capitalist narratives of efficiency and techno-determinism. Provocative, timely, and utterly persuasive, this book will change how you see your place in our world.

The Love Gap

Author : Jenna Birch
Publisher : Balance
ISBN 13 : 1478920033
Total Pages : 335 pages
Book Rating : 4.4/5 (789 download)

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Book Synopsis The Love Gap by : Jenna Birch

Download or read book The Love Gap written by Jenna Birch and published by Balance. This book was released on 2018-01-23 with total page 335 pages. Available in PDF, EPUB and Kindle. Book excerpt: A research-based guide to navigating the newest dating phenomenon--"the love gap"--and a trailblazing action plan to help smart, confident, career-driven women find (and keep) their match. For a rising generation young women, the sky is the limit. Women can be anything and have everything. They are outpacing their male peers in higher education and earning the corner office at work. Smart, driven, assertive women are succeeding at just about everything they do--except romance. Why are so many men afraid to date smart women? Modern men claim to want smarts, success, and independence in romantic partners. Or so says the data collected by scientists and dating websites. If that's the case, why are so many independent, successful women winning in life, but losing in love? Journalist Jenna Birch has finally named the perplexing reason: "the love gap"--or that confusing rift between who men say they want to date and who they actually commit to. Backed by extensive data, research, in-depth interviews with experts and real-life relationship stories, The Love Gap is the first book to explore the most talked-about dating trend today. The guide also establishes a new framework for navigating modern relationships, and the tricky new gender dynamics that impact them. Women can, and should, have it all without settling.

Pricing the Future

Author : George G Szpiro
Publisher : Hachette UK
ISBN 13 : 0465028152
Total Pages : 320 pages
Book Rating : 4.4/5 (65 download)

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Book Synopsis Pricing the Future by : George G Szpiro

Download or read book Pricing the Future written by George G Szpiro and published by Hachette UK. This book was released on 2011-11-29 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Options have been traded for hundreds of years, but investment decisions were based on gut feelings until the Nobel Prize -- winning discovery of the Black-Scholes options pricing model in 1973 ushered in the era of the "quants." Wall Street would never be the same. In Pricing the Future, financial economist George G. Szpiro tells the fascinating stories of the pioneers of mathematical finance who conducted the search for the elusive options pricing formula. From the broker's assistant who published the first mathematical explanation of financial markets to Albert Einstein and other scientists who looked for a way to explain the movement of atoms and molecules, Pricing the Future retraces the historical and intellectual developments that ultimately led to the widespread use of mathematical models to drive investment strategies on Wall Street.

Roadside MBA

Author : Michael Mazzeo
Publisher : Business Plus
ISBN 13 : 1455598909
Total Pages : 229 pages
Book Rating : 4.4/5 (555 download)

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Book Synopsis Roadside MBA by : Michael Mazzeo

Download or read book Roadside MBA written by Michael Mazzeo and published by Business Plus. This book was released on 2014-06-10 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this "refreshingly different" high-toned business book, three leading business school professors take to America's back roads in search of offbeat small businesses—enterprises that hold valuable lessons for executives and entrepreneurs everywhere (Bloomberg Businessweek). While playing hooky from a conference in Boston a few years back, three former colleagues from Northwestern's Kellogg School of Management hopped in a car and embarked on a life-changing road trip. They pulled into a shoe store in Maine and noticed that the sales help was unusually pushy. After a few questions, they discovered the store had a "secret shopper" program, in which employees would be marked down if they were not sufficiently aggressive with customers. A lightbulb went off. Instead of teaching the tried-and-true case studies involving GE and Microsoft, these three men decided to pull their heads out of their ivory towers and search for insights about product differentiation, pricing, brand management, building a team, and a host of other topics. Why take your cues on employee compensation from Wall Street when you can learn from a Main Street company like Couer D'Alene's best crime-scene cleaner? Want to learn about scaling a business? Come meet Dr. Burris, the flying orthodontist, who operates multiple, profitable practices in rural Arkansas. Spiced with vehicular mishaps and unexpected finds, this is one business book you won't want to miss.

Do This, Not That: Dating

Author : Hayley Quinn
Publisher : Simon and Schuster
ISBN 13 : 1507219695
Total Pages : 192 pages
Book Rating : 4.5/5 (72 download)

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Book Synopsis Do This, Not That: Dating by : Hayley Quinn

Download or read book Do This, Not That: Dating written by Hayley Quinn and published by Simon and Schuster. This book was released on 2023-01-10 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: A must-have step-by-step guide on what to do (and what NOT to do) while dating featuring clear instructions and helpful scripts so you can deal with any difficult circumstance in every aspect of your love life. How do you deal with dating apps, that commitment question, or if you want kids but they don't? Do This, Not That: Dating is here to help with all your relationship situations. Romantic relationships can be full of challenging situations and emotions, and no matter how passionate, frustrated, excited, or downright angry you feel, it’s important for you to communicate and find a solution that works for both you and your partner. Whether you’re struggling to find the right words or simply aren’t sure how to approach a topic, this book will give you the tools you need to move forward productively…or learn when to let go and move on. In Do This, Not That: Dating, you’ll find eighty common relationship issues that cover everything from your first date to your first fight—and beyond. For each situation, you’ll discover exactly what to do and what to avoid, then learn exactly how to make it happen. Find tips to reframe your thinking, simple scripts to help you figure out what to say, and even advice on your next steps depending on your initial conversation. This book is your must-have guide to any unexpected situation relationships throw your way.

Learning How to Learn

Author : Barbara Oakley, PhD
Publisher : Penguin
ISBN 13 : 052550446X
Total Pages : 256 pages
Book Rating : 4.5/5 (255 download)

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Book Synopsis Learning How to Learn by : Barbara Oakley, PhD

Download or read book Learning How to Learn written by Barbara Oakley, PhD and published by Penguin. This book was released on 2018-08-07 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: A surprisingly simple way for students to master any subject--based on one of the world's most popular online courses and the bestselling book A Mind for Numbers A Mind for Numbers and its wildly popular online companion course "Learning How to Learn" have empowered more than two million learners of all ages from around the world to master subjects that they once struggled with. Fans often wish they'd discovered these learning strategies earlier and ask how they can help their kids master these skills as well. Now in this new book for kids and teens, the authors reveal how to make the most of time spent studying. We all have the tools to learn what might not seem to come naturally to us at first--the secret is to understand how the brain works so we can unlock its power. This book explains: • Why sometimes letting your mind wander is an important part of the learning process • How to avoid "rut think" in order to think outside the box • Why having a poor memory can be a good thing • The value of metaphors in developing understanding • A simple, yet powerful, way to stop procrastinating Filled with illustrations, application questions, and exercises, this book makes learning easy and fun.