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Everyone Is An Influencer
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Book Synopsis Everyone Is an Influencer by : Kelly Keenan
Download or read book Everyone Is an Influencer written by Kelly Keenan and published by Ideapress Publishing. This book was released on 2020-09-08 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: A stunning expose into the world of fake influencers and a guide to what it really takes to identify, become and work with real influencers who actually shape opinions and persuade millions through a combination of powerful stories and charismatic authenticity. The right story for your business, is the real story - and it needs to be powered by real people. Brand story expert Kelly Keenan demolishes the failure of fake influencers and flat, lifeless, who-cares brand stories with a proven approach for creating authentic and inspiring brand celebrations that inspire employees, friends, and followers to enthusiastically participate as influencers for your business and brand. For over a decade, Keenan and his team have used these strategies to help companies and nonprofits to transform their business and culture, achieving remarkable results. Now his proprietary strategies are laid out in step by step fashion, packed with real-life examples, tips and takeaways that any leader can put to use immediately.
Book Synopsis Influencer: The New Science of Leading Change, Second Edition by : Joseph Grenny
Download or read book Influencer: The New Science of Leading Change, Second Edition written by Joseph Grenny and published by McGraw Hill Professional. This book was released on 2013-05-17 with total page 355 pages. Available in PDF, EPUB and Kindle. Book excerpt: CHANGE YOUR COMPANY. CHANGE THE LIVES OF OTHERS. CHANGE THE WORLD. An INFLUENCER leads change. An INFLUENCER replaces bad behaviorswith powerful new skills. An INFLUENCER makes things happen. This is what it takes to be an INFLUENCER. Whether you're a CEO, a parent, or merely a person who wants to make a difference, you probably wish you hadmore influence with the people in your life. But most of us stop trying to make change happen because we believe itis too difficult, if not impossible. We learn to cope rather than learning to influence. From the bestselling authors who taught the world how to have Crucial Conversations comes the new editionof Influencer, a thought-provoking book that combines the remarkable insights of behavioral scientists and business leaders with the astonishing stories of high-powered influencers from all walks of life. You'll be taughteach and every step of the influence process--including robust strategies for making change inevitable in yourpersonal life, your business, and your world. You'll learn how to: Identify high-leverage behaviors that lead to rapid and profound change Apply strategies for changing both thoughts and actions Marshal six sources of influence to make change inevitable Influencer takes you on a fascinating journey from San Francisco to Thailand to South Africa, where you'll see how seemingly "insignificant" people are making incredibly significant improvements in solving problems others would think impossible. You'll learn how savvy folks make change not only achievable and sustainable, but inevitable. You'll discover breakthrough ways of changing the key behaviors that lead to greater safety, productivity, quality, and customer service. No matter who you are or what you do, you'll never learn a more valuable or important set of principles andskills. Once you tap into the power of influence, you can reach out and help others work smarter, grow faster,live, look, and feel better--and even save lives. The sky is the limit . . . for an Influencer. PRAISE FOR INFLUENCER: "AN INSTANT CLASSIC! Whether you're leading change or changing your life, this book delivers." -- Stephen R. Covey, author of The 7 Habits of Highly Effective People "Ideas can change the world—but only when coupled with influence--the ability to change hearts, minds, and behavior. This book provides a practical approach to lead change and empower us all to make a difference." -- Muhammad Yunus, Nobel Peace Prize Winner "Influencing human behavior is one of the most difficult challenges faced by leaders. This book provides powerful insight into how to make behavior change that will last." -- Sidney Taurel, Chairman and Chief Executive Officer, Eli Lilly and Company "If you are truly motivated to make productive changes in your life, don't put down this book until you reach the last page. Whether dealing with a recalcitrant teen, doggedly resistant coworkers, or a personal frustration that 'no one ever wants to hear my view,' Influencer can help guide you in making the changes that put you in the driver's seat." -- Deborah Norville, anchor of Inside Edition and bestselling author
Book Synopsis How to Win Friends and Influence People by :
Download or read book How to Win Friends and Influence People written by and published by ببلومانيا للنشر والتوزيع. This book was released on 2024-02-17 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: You can go after the job you want…and get it! You can take the job you have…and improve it! You can take any situation you’re in…and make it work for you! Since its release in 1936, How to Win Friends and Influence People has sold more than 30 million copies. Dale Carnegie’s first book is a timeless bestseller, packed with rock-solid advice that has carried thousands of now famous people up the ladder of success in their business and personal lives. As relevant as ever before, Dale Carnegie’s principles endure, and will help you achieve your maximum potential in the complex and competitive modern age. Learn the six ways to make people like you, the twelve ways to win people to your way of thinking, and the nine ways to change people without arousing resentment.
Book Synopsis The Go-Giver Influencer by : Bob Burg
Download or read book The Go-Giver Influencer written by Bob Burg and published by Penguin. This book was released on 2018-04-10 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the bestselling authors of The Go-Giver, Go-Givers Sell More, and The Go-Giver Leader comes another compelling parable about the paradox of getting ahead by placing other people's interests first. The Go-Giver Influencer is a story about two young, ambitious businesspeople: Gillian Waters, the chief buyer for Smith & Banks, a midsized company that operates a national chain of pet accessory stores; and Jackson Hill, the founder of Angels Clothed in Fur, a small but growing manufacturer of all-natural pet foods. Each has something the other wants. To Jackson, Smith & Banks represents the possibility of reaching more animals with his products--if he can negotiate terms and conditions that will protect his company's integrity. To Gillian, Angels Clothed in Fur could give her company a distinctive, uniquely high-quality line that will help them stand out from their competitors--if Angels Clothed in Fur can be persuaded to give them an exclusive. At first, the negotiations are adversarial and frustrating. Then, coincidentally, Gillian and Jackson each encounter a mysterious yet kindly mentor. Over the next week, while neither one realizes the other is doing the same, both Gillian and Jackson learn the heart of both mentors' philosophies: The Five Secrets of Genuine Influence. The story ends in a way that surprises everyone--and with lessons we can all apply in our efforts to resolve conflicts and influence others.
Book Synopsis Instant Influence by : Michael Pantalon
Download or read book Instant Influence written by Michael Pantalon and published by Little, Brown Spark. This book was released on 2011-05-09 with total page 167 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you want to motivate your employees to be more productive, convince your customers to use more of your products and services, encourage a loved one to engage in healthier habits, or inspire any change in yourself, renowned psychologist Dr. Michael Pantalon can show you how to achieve Instant Influence in six simple steps. Drawing on three decades of research, Dr. Pantalon's easy-to-learn method can create changes both great and small in 7 minutes or less. This scientifically tested method succeeds in every area of work and life by helping people tap into their deeply personal reasons for wanting to change and finding a spark of "yes" within an answer that sounds like "no."
Download or read book Winfluence written by Jason Falls and published by Entrepreneur Press. This book was released on 2021-02-23 with total page 163 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winfluence by award-winning digital strategist Jason Falls, is THE authoritative book about influencer marketing from the perspective of businesses and brands. An invaluable guidebook for marketing managers, small business owners, marketing consultants and agencies alike, the book explains how influencers came to be, how they came to be so powerful, why so many brands are counting on influencer marketing for business success and how anyone who is not, now can. This book not only explains the who, what, when, where, and why of influencer marketing but then adds the how—more specifically and predictably than other books can hope for. It offers detailed guidelines, case studies, cutting-edge ideas, how-tos for measuring success, and more to help any business owner, marketer, agency account person, or digital strategist see and seize the opportunity to drive business results. Through a series of narrative stories, interviews, and case studies, the book illustrates how to take what many people consider good influencer marketing to a new level of success from a long-tail perspective—not short-term, one-off executions.
Download or read book Influence written by Sara Shepard and published by Ember. This book was released on 2022-01-04 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get ready to delve into the world of teen influencers like you've never done before--from the #1 New York Times bestselling author of PRETTY LITTLE LIARS Sara Shepard and eighteen-year-old actress and social media personality Lilia Buckingham comes a twisty mystery that takes place in the fiercely competitive world of Internet stars. After a video she makes goes viral, everyone knows Delilah Rollins. And now that she's in LA, Delilah's standing on the edge of something incredible. Everything is going to change. She has no idea how much. Jasmine Walters-Diaz grew up in the spotlight. A child star turned media darling, the posts of her in her classic Lulu C. rainbow skirt practically break the Internet. But if the world knew who Jasmine really was, her perfect life? Canceled. Fiona Jacobs is so funny--the kind of girl for whom a crowd parts--no wonder she's always smiling! But on the inside? The girl's a hot mess. And when someone comes out of the shadows with a secret from her past, it's one that won't just embarrass Fiona: it will ruin her. Who wouldn't want to be Scarlet Leigh? Just look at her Instagram. Scarlet isn't just styled to perfection: she is perfection. Scarlet has a gorgeous, famous boyfriend named Jack and there's a whole fanbase about their ship. To everyone watching online, their lives seem perfect . . . but are they really? The sun is hot in California . . . and someone's going to get burned.
Book Synopsis 360 Degrees of Influence: Get Everyone to Follow Your Lead on Your Way to the Top by : Harrison Monarth
Download or read book 360 Degrees of Influence: Get Everyone to Follow Your Lead on Your Way to the Top written by Harrison Monarth and published by McGraw Hill Professional. This book was released on 2011-12-09 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: SPREAD YOUR INFLUENCE FOR TRUE LEADERSHIP SUCCESS “The extraordinary power of influence is now within everyone’s reach. Recent graduates, executive assistants, project managers, and business leaders can all benefit from Monarth’s simple steps for ‘getting everyone to follow your lead.’” —MARSHALL GOLDSMITH, million-selling author of the New York Times bestsellers MOJO and What Got You Here Won’t Get You There “Monarth’s monograph is must reading for everyone who needs to build their personal brand and sell themselves—which is, of course, everybody.” —JEFFREY PFEFFER, Ph.D., professor, Stanford Graduate School of Business, and author of Power: Why Some People Have It—and Others Don’t “Your ability to influence and persuade others is the single most important skill for success in business and leadership—and this book shows you how with simple, powerful, practical, and proven techniques.” —BRIAN TRACY, author of Full Engagement “Finally! A book about influence that doesn’t tell you how to impose your position on others but rather illuminates ways to build authentic relationships that are mutually beneficial. Truly a 21st-century approach to a critical skill.” —LOIS P. FRANK EL, Ph.D., author of Nice Girls Don’t Get the Corner Office and Nice Girls Just Don’t Get It “360 Degrees of Influence breaks new ground. Harrison Monarth writes with fl air, passion, and insight. Even seasoned professionals will fi nd his advice practical and invaluable.” —HARRY MILLS, Managing Director of The Mills Group and author of Artful Persuasion and The StreetSmart Negotiator About the Book: Leadership doesn’t have to be a top-down proposition. In fact, the best leaders influence those who are below and above them, as well as people external to the organization, such as customers and partners. This 360 degrees of influence is what separates the good leader from the great leader. Founder of the global executive coaching firm GuruMaker, Harrison Monarth makes a living helping top figures in business and politics hone their influencing, communication, persuasion, impression management, and media skills. He teaches leaders how to operate without relying on spin or manipulation. Now, in 360 Degrees of Influence, Monarth provides everything you need to gain the trust and respect of those around you—no matter where they’re positioned in the organizational hierarchy—and expand your influence well beyond your immediate environment. Providing valuable insight into human emotion and behavior, Monarth reveals the secrets to becoming the most psychologically astute person in the room—so you can be the most influential leader in the room. Learn how to: Assess your current influencing power Overcome resistance to your ideas and proposals Know what people are thinking and feeling—even better than they do Avoid the most common decision-making pitfalls Create an influence strategy tailored to your organization’s hierarchy In addition to sharing insight he has gleaned during years of coaching leading executives, Monarth includes practice exercises, checklists, self-evaluations, and worksheets to help you tackle the challenge of influence and leadership head on. Right now, one of your own counterparts might be exerting influence over you and your boss. You can do the same thing. Apply the lessons of 360 Degrees of Influence to place yourself in the best possible position to lead the leaders.
Book Synopsis Undaunted Hope (Beacons of Hope Book #3) by : Jody Hedlund
Download or read book Undaunted Hope (Beacons of Hope Book #3) written by Jody Hedlund and published by Baker Books. This book was released on 2015-12-29 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: Readers Await This Dramatic Conclusion to the Beacons of Hope Series Tessa Taylor arrives in 1870s Upper Peninsula, Michigan, planning to serve as a new teacher to the town. Much to her dismay, however, she immediately learns that there was a mistake, that the town had requested a male teacher. Percival Updegraff, superintendent and chief mine clerk, says she can stay through winter since they won't be able to locate a new teacher before then, and Tessa can't help but say she is in his debt. Little does she know that Percival will indeed keep track of all that she owes him. Determined to become indispensable, Tessa throws herself into teaching, and soon the children of the widowed lighthouse keeper have decided she's the right match for their grieving father. Their uncle and assistant light keeper, Alex Bjorklund, has his own feelings for Tessa. As the two brothers begin competing for her hand, Tessa increasingly feels that someone is tracking her every move, and she may not be able to escape the trap that has been laid for her.
Download or read book Persuasion written by Robert Austen and published by . This book was released on 2019-07-02 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unleash The Power Of Psychology, Avoid Disagreements And Get What You Want Out Of Life With This Comprehensive Guide To Persuasion And Influence If you've always wanted to learn how to convince other people to see things from your perspective, but struggle to get cooperation from them, then keep reading... Are you frustrated by your inability to communicate with people effectively? Are you tired of trying your hand in negotiation-whether it's asking someone out for a date or asking your boss for a raise-and failing? Have you tried advice from psychologists or people on the Internet that has no real-world application and fails to live up to their promises? Do you finally want to end the pain of missing out on life-changing opportunities and experiences because of a lack of being able to get people to see things your way? Are you wondering if there is a surefire method to help you get more out of life? If you thought yes, then you've come to the right place. Persuading people doesn't have to be complicated. In fact, it's much easier than you think, and you don't have to believe me. An article from the Project Management Institute links 6 simple laws to the whole expertise of persuasion, some of which you are going to learn more about in this guide. Here's just a tiny fraction of what you'll discover: 7 magic persuasion tactics you can use today (page 95) The remarkable mindset shift you need to become an amazing persuader and influencer (page 27) Expert insights into how the human mind really works and how to use it to get what you want from other people (page 32) The subtle secret between influence and persuasion (page 68) 4 simple ways to master influence and persuasion (page 82) The 5 proven principles of persuasion that will help you win over anybody to your side (page 85) A startling approach to persuade people without being overt (page 96) 4 bulletproof methods of persuasion that lead to mastery (page 106) ...and tons more! Imagine how your life will change when you're able to get into the heads of people and figure out what to say and do to get them to cooperate with you. Imagine being looked at in awe when you handle tense social and professional situations with poise and ease. Even if you're the least charismatic person in the room, even if you have trouble asking for the smallest of favors from people, you're going to learn how to persuade people like a salesman... without all the sleaziness. And if you have a deep-seated desire to become a more charismatic version of yourself, scroll up and click "add to cart" to buy now!
Download or read book Chasing Likes written by Carlee Krtolica and published by Independently Published. This book was released on 2022-01-08 with total page 134 pages. Available in PDF, EPUB and Kindle. Book excerpt: Have you ever wondered what it's really like to be an influencer? In Chasing Likes, Carlee shares the highs and lows of what it's really like to be an influencer. In a behind the scenes look, she shares the hard work and hustle that it takes to be successful in the field amid all the competition, drama and adolescent behavior that go along with it. Being an influencer isn't all fancy parties and gift boxes arriving at your door - it's a competitive business and there is always someone waiting to take your place. She demystifies the fallacy of what influencers post to their social media feeds and dives into the truth on how influencers make a living trading in the currency of perceptions. In what appears to be a world of wannabe reality stars, Carlee speaks to the main problem facing influencer marketing today: what she dubs "the authenticity gap". Chasing Likes covers everything you've ever wanted to know about the influencer world from mom shaming to mean girls, frenemies, the realities of Instagram engagement, and tackling current social issues including posting the infamous "black square".
Book Synopsis The Soulful Art of Persuasion by : Jason Harris
Download or read book The Soulful Art of Persuasion written by Jason Harris and published by Hachette UK. This book was released on 2019-09-12 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Soulful Art of Persuasion is a revolutionary guide to becoming a master influencer in an age of distrust through the cultivation of character-building habits that are essential to both personal growth and sustained business success. This isn't a book full of tips and life-hacks. Instead, The Soulful Art of Persuasion will develop the habits that others want to be influenced by. This book is based on a radical idea: Persuasion isn't about facts and argument. It's all about personal character. Jason Harris, CEO of the powerhouse creative agency Mekanism, argues that genuine persuasion in the twenty-first century is about developing character rather than relying on the easy tactics of flattery, manipulation, and short-term gains. It is about engaging rather than insisting; it is about developing empathy and communicating your values. Based on his experience in and out of the boardroom, and drawing on the latest in-depth research on trust, influence, and habit formation, Harris shows that being persuasive in a culture plagued by deception means rejecting the ethos of the quick and embracing the commitment of putting your truest self forward and playing the long game. Through instructive and entertaining stories, Harris lays out the 11 habits that will guide readers to become authentically persuasive, including Earning respect through collaboration Becoming the person others want to be around Practicing generosity through gestures big and small Persuasion today is about personal excellence, sharing the stage, and respecting other people's motivations. In The Soulful Art of Persuasion, Jason Harris shows us the way.
Download or read book LIKEtoKNOW.it written by LIKEtoKNOW.it and published by . This book was released on 2018-09-18 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Goes behind the screen with over 100 of the world's top global influencers sharing how they started their entrepreneurial businesses and achieved their path to influence. Provides insights into the lives of today's global influencers.
Book Synopsis Confidence Creator by : Heather Monahan
Download or read book Confidence Creator written by Heather Monahan and published by Lioncrest Publishing. This book was released on 2018-04-04 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: The key to reaching your personal and professional goals and living the life of your dreams lies in the power of confidence. If you don't have it, don't worry. Heather Monahan will show you how anyone can master the essential techniques to building confidence and becoming your best self. In Confidence Creator, Heather offers a resource she wishes she had when she was younger. Using personal stories from her life and career, Heather illustrates the tough lessons she learned along the way that helped her develop the self-assurance necessary for getting what she wanted in life. You'll discover how to determine your number-one enemy, attract the right people, find your voice, and more. Whether you've never had confidence or have lost it due to a breakup, divorce, unemployment, or another one of life's challenges, this book gives you the tools to take charge of your life and create your own confidence.
Book Synopsis Influence Marketing by : Danny Brown
Download or read book Influence Marketing written by Danny Brown and published by Que Publishing. This book was released on 2013-04-29 with total page 403 pages. Available in PDF, EPUB and Kindle. Book excerpt: Identify and Manage the Influence Paths That Convert Brand Awareness to Customer Acquisition! Today, you face a brutally tough, maddeningly elusive new competitor: the “wisdom of crowds.” Social media gives consumers 24x7 access to the attitudes and recommendations of their most engaged peers. These are the views that shape buying decisions. These are the views you must shape and use. Influence Marketing won’t just help you identify and enlist key influencers: it will help you manage the influence paths that lead consumers to buy. By sharing empirical evidence of hard-won lessons from pioneering influence marketers, Danny Brown and Sam Fiorella provide a blueprint that moves influence marketing beyond simple brand awareness and into sales acquisition and customer life time value measurement. They integrate new tools and techniques into a complete methodology for generating more and better leads—and converting them faster, at higher margins. • Put the customer—not the influencer—at the center, and plan influence marketing accordingly • Recognize where each prospect stands in the purchase life cycle right now • Clarify how your consumers move from brand preference to purchase • Identify key micro-influencers who impact decisions at every stage • Gain indispensable insights into the context of online relationships • Recognize situational factors that derail social media brand recommendations • Understand social influence scoring models and overcome their limitations • Re-engineer and predict influence paths to generate measurable action • Master the “4 Ms” of influence marketing: make, manage, monitor, measure • Transform influence marketing from a “nice-to-have” exercise into a powerful strategy Additional online resources can be found at www.influencemarketingbook.com
Book Synopsis Becoming a Person of Influence by : John C. Maxwell
Download or read book Becoming a Person of Influence written by John C. Maxwell and published by HarperCollins Leadership. This book was released on 1997-07-25 with total page 191 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whatever your vocation or aspiration is, you can increase your impact with Maxwell's simple, insightful ways to interact more positively with others. America's leadership expert John Maxwell and renowned author Jim Dornan teaches that if your life in any way connects with other people, you are an influencer. Learn the tactics to interact more effectively with people, and watch your organizational success go off the charts! In Becoming a Person of Influence, Maxwell and Dornan help people, regardless of their occupation, reach their full influential potential: Managers will see their employees respond with new enthusiasm Parents will connect with their children on a deeper level Coaches will see players blossom Pastors will reach more people Salespeople will break records Authors Maxwell and Dornan have spent most of their lives raising up influencers. With humor, heart, and unique insight, they share what they have gained from decades of experiences in both business and nonprofit areas. Their insights are practical and easy to apply to everyday life.
Download or read book Remarkable Retail written by Steve Dennis and published by LifeTree Media. This book was released on 2021-04-13 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: Physical retail isn’t dead—but boring retail is! Remarkable Retail equips the savvy retailer with eight essential strategies to thrive in an increasingly volatile and uncertain future. Digital technology has profoundly altered the competitive landscape for retailers. In Remarkable Retail, industry thought leader Steve Dennis argues that in a world of nearly infinite choice, where the lines between digital and physical are increasingly blurred, even being very good is no longer good enough. To win and keep customers today, retailers must be nothing short of remarkable. In most retail categories, digital channels are often central to the consumer’s journey, but that doesn’t mean people aren’t also shopping in stores; they’re just using them differently, often browsing in one channel and buying in the other. The notion of a physical store channel and an ecommerce channel is increasingly a distinction without a difference; the customer is the channel. The future belongs to those who embrace the blur of digital and physical that represents modern retail today and work to deliver an experience that is more harmonized and more memorable, regardless of how consumers decide to shop. Packed with illuminating case studies from some of modern retail’s biggest success stories—and leveraging Dennis’s more than thirty years as a senior executive and strategic consultant to dozens of brands—Remarkable Retail lays out the case for going beyond a slightly better version of mediocre and forging a path to being truly remarkable. To help retailers on this transformation journey, Dennis presents eight essential strategies for visionary leaders who are prepared to reimagine their way of doing business. A remarkable retailer is digitally enabled, human-centered, harmonized, mobile, personal, connected, memorable, and radical. In an age where consumers have short attention spans, myriad options, and a digitally integrated relationship with every brand, Remarkable Retail is your indispensable guide to creating a powerful retail experience that keeps your customers coming back for more.
