Event Sponsorship And Fundraising

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Event Sponsorship and Fundraising

Author : Tom Lunt
Publisher : Kogan Page Publishers
ISBN 13 : 0749480939
Total Pages : 289 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis Event Sponsorship and Fundraising by : Tom Lunt

Download or read book Event Sponsorship and Fundraising written by Tom Lunt and published by Kogan Page Publishers. This book was released on 2018-11-03 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Securing sponsorship and other sources of funding for events is becoming increasingly competitive, making differentiation and delivery vital. Event Sponsorship and Fundraising explores this complex area of event management, drawing on both experiential marketing and consumer behaviour theories, and developing critical insights on the dynamics of successful event sponsorship. Its coverage includes professional guidance on prospecting for sponsors, brand activation and evaluation, as well as advice on relationship management, proposal writing and pitching to potential sponsors. Event Sponsorship and Fundraising places each of these concepts at the heart of the Integrated Marketing Communications Mix, alongside cutting edge literature on the topic. Written by two highly experienced industry practitioners, both of which now teach on two of the UK's leading event management degree courses, and supported by a comprehensive set of online resources, this book is an invaluable go-to resource for event management students, tutors and professionals alike.

Event Sponsorship

Author : Bruce E. Skinner
Publisher : Wiley
ISBN 13 : 9780471126010
Total Pages : 320 pages
Book Rating : 4.1/5 (26 download)

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Book Synopsis Event Sponsorship by : Bruce E. Skinner

Download or read book Event Sponsorship written by Bruce E. Skinner and published by Wiley. This book was released on 2002-10-18 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: State-of-the-art methods for finding, securing, and retaining the best corporate sponsors The authoritative guide to creating and closing deals with irresistible ROIs Event Sponsorship provides step-by-step guidelines for attracting, signing, and keeping sponsorship for any event, including festivals, conventions, expositions, sporting events, arts and entertainment spectaculars, charity benefits, and much more. This hands-on resource presents successful strategies and tools for staying competitive in today's market by offering corporate sponsors the highest return possible on their investment. Leading experts give real-world advice for researching and targeting prospective companies, developing a sponsorship marketing plan, creating an effective proposal, selling the sponsorship, and negotiating a deal. Learn how to bring increased sponsorship dollars to any event by: Placing value on sponsorships Expanding the value of a sponsor Creating the best image for an event Networking with other event professionals worldwide With complete coverage including case studies, legal issues, the Internet, the sophisticated corporate customer, non-sports sponsorship opportunities, and an international view of sponsorship, Event Sponsorship is a powerful tool for event managers and other event professionals. THE WILEY EVENT MANAGEMENT SERIES-Series Editor, Dr. Joe Goldblatt, CSEP THE WILEY EVENT MANAGEMENT SERIES provides professionals with the essential knowledge and cutting-edge tools they need to excel in one of the most exciting and rapidly growing sectors of the hospitality and tourism industry. Written by recognized experts in the field, the volumes in the series cover the research, design, planning, coordination, and evaluation methods as well as specialized areas of event management.

Relationships Raise Money - A Guide to Corporate Sponsorship

Author : Roberto C. Candelaria
Publisher : Total Publishing & Media
ISBN 13 : 9781936750399
Total Pages : 126 pages
Book Rating : 4.7/5 (53 download)

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Book Synopsis Relationships Raise Money - A Guide to Corporate Sponsorship by : Roberto C. Candelaria

Download or read book Relationships Raise Money - A Guide to Corporate Sponsorship written by Roberto C. Candelaria and published by Total Publishing & Media. This book was released on 2011-10-01 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt: "[Relationships Raise Money]... is a step-by-step guidebook to unravel the mystery of how Sponsorships work - AND - a manual that will give you the confidence to approach any sponsor with integrity and a Win-Win attitude." Barry Spilchuck, Founder, You're My Hero BooksYou've waited long enough to learn the secrets to securing corporate sponsorship. Relationships Raise Money: A Guide to Corporate Sponsorship will reveal what you need to know.This book will help you: Create effective campaigns Understand what can be sponsored Create sponsorship campaigns that get results Measure the effectiveness of your sponsorships Persuade your sponsors to renewRoberto C. Candelaria, a long-time non-profit veteran, has learned the sponsorship world from the ground up. After seeing firsthand the impact a well-run organization can have on the community, Roberto dedicated his life to teaching non-profit organizations profitability, growth, and long-term sustainability. An inspiring leader and in-demand, speaker, trainer and coach, Roberto has helped hundreds of leaders and organizations more effectively raise funds and execute their mission. As one client recently said, "If you follow his plan, success is inevitable." Roberto's products and presentations on board development and governance, online fundraising, corporate sponsorship and event planning and management, have made him an-in-demand, innovative expert in thenon-profit world.

199 Fun and Effective Fundraising Events for Nonprofit Organizations

Author : Justina Walford
Publisher : Atlantic Publishing Company
ISBN 13 : 1601381484
Total Pages : 482 pages
Book Rating : 4.6/5 (13 download)

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Book Synopsis 199 Fun and Effective Fundraising Events for Nonprofit Organizations by : Justina Walford

Download or read book 199 Fun and Effective Fundraising Events for Nonprofit Organizations written by Justina Walford and published by Atlantic Publishing Company. This book was released on 2010 with total page 482 pages. Available in PDF, EPUB and Kindle. Book excerpt: Suggests one hundred ninety-nine events to raise money for nonprofit organizations, including 50/50 raffles, cakewalks, dunk tanks, money trees, rummage sales, ballroom dance lessons, walking billboards, and bachelor auctions.

The Young Adult's Guide to School Fundraising 101: Fun & Easy Ideas for Small Events

Author : Lisa McGinnes
Publisher : Atlantic Publishing Company
ISBN 13 : 1620231646
Total Pages : 278 pages
Book Rating : 4.6/5 (22 download)

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Book Synopsis The Young Adult's Guide to School Fundraising 101: Fun & Easy Ideas for Small Events by : Lisa McGinnes

Download or read book The Young Adult's Guide to School Fundraising 101: Fun & Easy Ideas for Small Events written by Lisa McGinnes and published by Atlantic Publishing Company. This book was released on 2017 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you in charge of fundraising for a field trip? A pizza party? A new band instrument? New sports uniforms? If you ve ever had to fundraise, you know how hard it can be. This book provides you with 101 fun and easy ideas to get the ball rolling. The easy format makes reading hassle-free, all while providing you with proven ways to get the cash flowing. Every event has a quick overview chart so that you can see at a glance if the event is a good fit for your group. You will immediately be able to assess the degree of effort required in six major categories: estimated cost, obtaining sponsors and donations, finding a venue, recruiting volunteers, preparing for the event, and executing the event. With the help of this classic guide for small events, you will find what best meets your financial goals. Whether it is for your school, sports team, church, or any other group or nonprofit organization, you will find your next small fundraising event here.

Event Sponsorship

Author : Ian McDonnell
Publisher : Routledge
ISBN 13 : 1136288783
Total Pages : 160 pages
Book Rating : 4.1/5 (362 download)

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Book Synopsis Event Sponsorship by : Ian McDonnell

Download or read book Event Sponsorship written by Ian McDonnell and published by Routledge. This book was released on 2013-12-04 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: This introduction to Event Sponsorship provides students with an essential understanding of the important role of sponsorship in an event, how this can be gained and successfully managed to the benefit of both the sponsor and sponsee. The text starts with an investigation of the origins of sponsorship and then considers all important elements of Events sponsorship management. It considers what sponsorship is, its history and evolution, what its marketing uses are, how it can used efficiently; the benefits it can bring to an event; and how its results can be measured. It also considers other funding sources for events including government grants, crowd source funding and merchandising. To reflect changes in the way firms communicate with their customers, there is a strong focus on the use of social media, e – marketing and technology in sponsorship. The text uniquely considers topics of sponsorship from perspective of both the sponsor and the sponsee (the event) to provide a holistic view of the sponsorship process. Case Studies are integrated throughout to show how both small and large scale events have successfully gained and used sponsorship as well as potential pitfalls to avoid. Learning outcomes, discussion questions and further reading suggestions are included to aid navigation throughout the book, spur critical thinking and further students’ knowledge. This is essential reading for all students studying Events Management.

Fundraising Basics

Author : Barbara L. Ciconte
Publisher : Jones & Bartlett Learning
ISBN 13 : 9780763734466
Total Pages : 466 pages
Book Rating : 4.7/5 (344 download)

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Book Synopsis Fundraising Basics by : Barbara L. Ciconte

Download or read book Fundraising Basics written by Barbara L. Ciconte and published by Jones & Bartlett Learning. This book was released on 2005 with total page 466 pages. Available in PDF, EPUB and Kindle. Book excerpt: This primer helps new fund raisers learn the basics, from the vocabulary of fund raising to the nuances of major trends affecting nonprofit fundraising today. With up-to-date case studies and reallife examples, this practical guide will provide an overview of the field and give development staff, managers, and directors a platform from which to operate their fund raising programs. This guide is a musthave for anyone new to the fund raising arena.

Thinkers Guide to Fund Raising and Sponsorship

Author : Peter Mornement
Publisher :
ISBN 13 : 9781920783471
Total Pages : 136 pages
Book Rating : 4.7/5 (834 download)

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Book Synopsis Thinkers Guide to Fund Raising and Sponsorship by : Peter Mornement

Download or read book Thinkers Guide to Fund Raising and Sponsorship written by Peter Mornement and published by . This book was released on 2006 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book is a must-read for all schools, clubs and all non-profit organisations with a need to raise money. On every page there are fund raising ideas, events, strategies and practical information on what is required and how to get that successful event up and going. Whilst the events Peter talks about in his book are mainly related to the schools he was involved with, his strategies and formulas can be carried over to any organisation from a small non-profit organisation to a large charity. Whether it's sponsorship, fundraising, events or donations, whatever the amount you wish to raise, this book will help you find some of the answers to making your efforts worthwhile and profitable." - back cover.

Fundraising Management

Author : Elaine Jay
Publisher : Routledge
ISBN 13 : 1134372442
Total Pages : 364 pages
Book Rating : 4.1/5 (343 download)

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Book Synopsis Fundraising Management by : Elaine Jay

Download or read book Fundraising Management written by Elaine Jay and published by Routledge. This book was released on 2004-07-31 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first truly comprehensive guide to fundraising management, uniquely blending current academic knowledge with the best of professional practice. Much more than a how-to guide, it provides a detailed overview of modern fundraising planning and practice, and analyzes critical issues as well presenting practical tools for campaign planning. Campaigns discussed include high-profile examples from companies as diverse as RSPCA, Greenpeace, Barnados and the American Cancer Society, which illustrate the theories and bring the topic to life. A truly groundbreaking analysis, this text works through the planning stages of fundraising to give readers a rounded understanding of the topic, and is essential reading for students of fundraising and non-profit professionals alike.

The A-to-Z Guide to Event Fundraising

Author : Amy S. Crowell
Publisher : Dog Ear Publishing
ISBN 13 : 1457550709
Total Pages : 177 pages
Book Rating : 4.4/5 (575 download)

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Book Synopsis The A-to-Z Guide to Event Fundraising by : Amy S. Crowell

Download or read book The A-to-Z Guide to Event Fundraising written by Amy S. Crowell and published by Dog Ear Publishing. This book was released on 2017-03-13 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: A good event fundraiser puts together a nice event that makes some money for their organization. A great event fundraiser plans memorable events, raises lots of money, creates awareness for their cause and fosters loyalty and support from donors and volunteers that can last a lifetime. Which one do you want to be? Juggling the numerous pieces of an event fundraiser can be daunting for the “rookie” and challenging even for a seasoned professional. Whether you are planning a 5K run, a black-tie gala, or something in between, The A-to-Z Guide to Event Fundraising will be your blueprint for a successful event. With step-by-step instruction, checklists and more, this user-friendly guide with downloadable appendix will help you every step of the way, letting you spend your energy on what is important: raising funds for your organization and giving your attendees an experience they are sure to remember.

The Business of Special Events

Author : Harry A. Freedman
Publisher :
ISBN 13 : 9781561641413
Total Pages : 166 pages
Book Rating : 4.6/5 (414 download)

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Book Synopsis The Business of Special Events by : Harry A. Freedman

Download or read book The Business of Special Events written by Harry A. Freedman and published by . This book was released on 1998 with total page 166 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nowhere else will you find such a wealth of practical, experiential advice along with plenty of worksheets, checklists, samples, examples, and anecdotes from the authors' years in nonprofit management. With wisdom, know-how, an eye on detail, the authors show you how to produce a special event, whether a sidewalk sale or a glamorous gala, to make money and friends in the name of your cause.--Provided by Amazon.com.

Fundraising for Social Change

Author : Pharaoh Mitchell
Publisher :
ISBN 13 : 9781650404295
Total Pages : 52 pages
Book Rating : 4.4/5 (42 download)

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Book Synopsis Fundraising for Social Change by : Pharaoh Mitchell

Download or read book Fundraising for Social Change written by Pharaoh Mitchell and published by . This book was released on 2019-12-24 with total page 52 pages. Available in PDF, EPUB and Kindle. Book excerpt: Corporate sponsorship of charitable causes is enormous.IEG, the organization that tracks these things, reports that total sponsorship spending by businesses just in North America was likely to reach $23.2 billion in 2017.Those numbers include all sponsorships, not just those for charitable causes and events. Still, the corporate interest in nonprofit sponsorships has been impressive and grows more so each year.Why? Because business has been brisk for those companies with a heart. Consumers want socially responsible products and companies, plus today's employees want to work for socially responsible companies.Of the total dollars spent by businesses on sponsorships, nine percent goes to causes often through cause-marketing partnerships, four percent to the arts, and four percent to festivals, fairs, and annual events. Your nonprofit could be among the fortunate causes or events to receive some of this corporate generosity.The question for your charity is: how can you attract a share of this money?Fortunately, more and more charities have learned how to approach a potential sponsor, prepare a proposal, and persuade a sponsor to sign on. Even smaller nonprofits have gotten into the act.Good nonprofit sponsorship partners realize that this is a business deal, not a donation. They also know that the skills to get corporate sponsorships are different from those that work in everyday fundraising.

Made Possible By

Author : Patricia Martin
Publisher : Jossey-Bass
ISBN 13 :
Total Pages : 164 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Made Possible By by : Patricia Martin

Download or read book Made Possible By written by Patricia Martin and published by Jossey-Bass. This book was released on 2004 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: This title provides the information nonprofits need to know to secure responsible, rewarding sponsorship. It guides readers through the key steps in the process: getting organizational buy-in, approaching corporations, preparing proposals, negotiating contracts, reporting results and more.

Make Your Events Special

Author : Ted Geier
Publisher :
ISBN 13 :
Total Pages : 144 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Make Your Events Special by : Ted Geier

Download or read book Make Your Events Special written by Ted Geier and published by . This book was released on 1992 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Digital Fundraising Book

Author : Matt Howarth
Publisher :
ISBN 13 : 9780993477300
Total Pages : 186 pages
Book Rating : 4.4/5 (773 download)

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Book Synopsis The Digital Fundraising Book by : Matt Howarth

Download or read book The Digital Fundraising Book written by Matt Howarth and published by . This book was released on 2016-03-31 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the guide for charities and nonprofits to help you learn all you need to know about digital fundraising. It covers everything from the very basics, right up to the tricky stuff, like maximising conversion rates. A must-read for anyone wanting to develop their digital fundraising strategy.

The Sponsorship Seeker's Toolkit, Fourth Edition

Author : Anne-Marie Grey
Publisher : McGraw-Hill Education
ISBN 13 : 9780071825795
Total Pages : 0 pages
Book Rating : 4.8/5 (257 download)

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Book Synopsis The Sponsorship Seeker's Toolkit, Fourth Edition by : Anne-Marie Grey

Download or read book The Sponsorship Seeker's Toolkit, Fourth Edition written by Anne-Marie Grey and published by McGraw-Hill Education. This book was released on 2014-05-15 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: THE "BIBLE OF SPONSORSHIP"--UPDATED WITH NEW SOCIAL MEDIA AND OTHER DIGITAL STRATEGIES The Sponsorship Seeker's Toolkit, fourth edition, makes cutting-edge, best-practice sponsorship not only achievable, but sensible and straightforward. Corporate sponsorship experts Kim Skildum-Reid and Anne-Marie Grey have updated their classic guide to put you miles ahead of the competition. New material includes the integration of social media into existing strategies, developing leverage ideas for proposals, more case studies than ever, and important trends in the world of corporate sponsorship. PRAISE FOR THE SPONSORSHIP SEEKER'S TOOLKIT: "This book leads you step-by-step through the choices you have to make throughout the process, from gathering internal support to renewal. I have never read a better how-to book on seeking sponsors." -- AD MAATJENS, Founder and Director, Sponsorreport "One of the best and most thorough how-to books in fundraising! A must-read orientation for nonprofits considering transforming their approach or venturing into the exciting world of sponsorship!" -- KYLA SHAWYER, Chair of the International Fundraising Congress (IFC), Chief Operating Officer, SCIA – International Alliance "The Sponsorship Seeker's Toolkit contains all the information you'll need to successfully develop, deliver, and manage a best-practice sponsorship program, using an easy-to-understand, step-by-step process supported by useful case studies and example templates." -- KYM OBERAUER, founder of PracticalSponsorshipIdeas.com

Black Tie Optional

Author : Harry A. Freedman
Publisher : John Wiley & Sons
ISBN 13 : 0470116811
Total Pages : 242 pages
Book Rating : 4.4/5 (71 download)

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Book Synopsis Black Tie Optional by : Harry A. Freedman

Download or read book Black Tie Optional written by Harry A. Freedman and published by John Wiley & Sons. This book was released on 2007-04-06 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise for Black Tie Optional: A Complete Special Events Resource for Nonprofit Organizations, Second Edition "I wish I had had this invaluable book when I was helping plan fundraisers in the past. My life would have been easier, and our bank account healthier. Don't torture yourself: get this book, follow its advice and be a hero!" —Richard B. Stolley, Senior Editorial Adviser, Time, Inc. Founding Editor, People magazine "Black Tie Optional is anything but an optional read. This step-by-step guide on how to strategize and execute a successful fundraiser is essential to anyone considering how best to tackle the complicated world of event planning. Black Tie Optional is the archetypal roadmap for those undertaking the rewarding yet overwhelming journey of successful fundraising. An absolute must read!" —Cathy Elkies, Senior Vice President and Charity Auctioneer, Christie's "Harry Freedman knows how to plan an event. He has it down to an art. " —World-renowned artist PETER MAX Regardless of the kind of big event your organization has planned for its next fundraiser, everything you need to know and do is in this thorough and essential handbook. Now in a Second Edition, Black Tie Optional demystifies the process and makes it as easy as possible to have a successful event that generates money as well as new supporters. Authors and industry experts Harry Freedman and Karen Feldman cover all the angles and show you how to: Decide on the best kind of event for your organization Select the best location and date for your event Develop budgets Reach and book celebrities Create invitations and get publicity Set ticket prices Organize and motivate your committees This handy, how-to manual takes you step by step through the entire process of selecting and producing simple and complicated events and arms you with all the information you need, including practical advice, real-world examples from actual events, summary checklists, and worksheets. Black Tie Optional is destined to become your dog-eared blueprint for making money and allies in the name of your cause.