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Evaluation Financiere De La Marque
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Book Synopsis Evaluation financière de la marque by : Henri Philippe
Download or read book Evaluation financière de la marque written by Henri Philippe and published by . This book was released on 2014 with total page 191 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dans notre économie tournée vers l’immatériel, les marques sont probablement l’actif le plus fréquemment rencontré. Elles sont aujourd’hui perçues comme une composante essentielle de la valeur financière des entreprises. Pourtant la marque est un actif immatériel complexe et son évaluation demeure un exercice délicat mobilisant une variété de connaissances : juridiques, économiques, financières, sectorielles et marketing. À partir de méthodologies rigoureuses, d’une analyse du monde de l’économie de l’immatériel et d’une réflexion sur les limites des technologies modernes d’évaluation, cet ouvrage donne un éclairage théorique et opérationnel aux problèmes soulevés par l’évaluation financière des marques. Il permet de répondre aux interrogations sur la valeur financière de la marque. Comment peut-on l’appréhender ? Comment estimer sa valeur de façon objective ? Comment comprendre que certaines marques sont valorisées pour des millions d’euros, alors que les sociétés qui les portent sont en pertes structurelles ? [source : 4e de couv.]
Book Synopsis L'évaluation financière de la marque ou L'appréciation par le marché financier de la politique de marque by : Isabelle Chedru
Download or read book L'évaluation financière de la marque ou L'appréciation par le marché financier de la politique de marque written by Isabelle Chedru and published by . This book was released on 1993 with total page 74 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Brand Valuation written by Luc Paugam and published by Routledge. This book was released on 2016-04-28 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the new economy where value drivers are shifting from tangible to intangibles resources, brands are the most familiar asset. They are well known by consumers, perceived as a critical component of enterprise value and often motivate large mergers and acquisitions. Yet, brands are a complex intangible asset, and their valuation is a difficult task requiring a variety of expertise: legal, economic, financial, sector-specific and marketing. Using rigorous methodologies, an analysis of the world of the new economy and an inquiry into the limits of modern valuation technics, this book offers empirical and theoretical background to the key issue of brand valuation. It provides answers to the many questions that arise when attempting to value a brand: How to understand the origin of brand value? How to assess its value objectively? Why valuations of some brands by consulting firms differ so widely? How to understand that some brands are valued millions of euros when the companies that own them are losing money? Brand Valuation explains the economics and finance factors explaining the value and volatility of brands and presents the most commonly used methodologies to value brands such as the cost methods, the excess earnings approach, the relief-from-royalty method or the excess revenue approach. The methodologies covered are illustrated with numerous examples allowing the reader to grasp the advantages and limits of each valuation techniques. The book presents the relevant context of brand valuation including the applicable existing accounting and valuation standards and also discusses the models developed by consulting firms.
Book Synopsis Financial Information and Brand Value by : Yves-Alain Ach
Download or read book Financial Information and Brand Value written by Yves-Alain Ach and published by John Wiley & Sons. This book was released on 2021-03-03 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: The brand is the companys most important asset. In their financial statements, companies are faced with a lack of accounting recognition for the brands they have created, and value recognition for the brands they have acquired. This book studies the nature, characteristics and determinants of brand information published in companies annual and financial reports. It presents case studies on the methods of evaluating and developing brands, and analyzes annual reports published by listed companies, whose brands appear in international rankings. It reflects on the inadequacy of information and disclosed data to demonstrate the value of brands and the need to ensure that more reliable and relevant financial information is available to investors. Financial Information and Brand Value goes beyond the simple application of conceptual frameworks in order for the reader to master the practices related to brand valuation.
Book Synopsis New Luxury Management by : Emmanuelle Rigaud-Lacresse
Download or read book New Luxury Management written by Emmanuelle Rigaud-Lacresse and published by Springer. This book was released on 2017-01-12 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presenting a vision of the luxury sector and its management, this edited book describes “the new luxury” through a comprehensive view of the value chain, from concept to market. The authors argue that the main characteristics of “luxury” are linked to specific resources and competencies found throughout the value chain and that value is a result of the interaction between the brand and stakeholders, and more precisely with their clients. Taking an interdisciplinary approach, New Luxury Management encompasses both strategic and functional aspects of luxury management, providing innovative solutions to the successful creation and management of value across the organization, from leadership, human resources, financial management, marketing and economic perspectives.
Book Synopsis All inclusive version poche by : olivier nallis
Download or read book All inclusive version poche written by olivier nallis and published by Lulu.com. This book was released on 2012-04-02 with total page 153 pages. Available in PDF, EPUB and Kindle. Book excerpt: 60 thèmes, 12 chapitres et 34 applications corrigées pour faire le tour du marketing.Étudiants ou professionnels, le all inclusive sera bientôt votre ouvrage de référence.Le all inclusive est un ouvrage opérationnel qui synthétise le meilleur de mercatech et répond aux exigences des de la plupart des études commerciales.Il réunit tous les éléments nécessaires pour structurer une démarche marketing et la rendre opérationnelle.
Download or read book Trade-marks Journal written by and published by . This book was released on 1996 with total page 670 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis L'évaluation financière et la valeur ajoutée de l'entreprise by : Charbel Salloum
Download or read book L'évaluation financière et la valeur ajoutée de l'entreprise written by Charbel Salloum and published by . This book was released on 2002 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis La mesure comptable des marques une étude comparée en Europe by : Elisabeth Walliser
Download or read book La mesure comptable des marques une étude comparée en Europe written by Elisabeth Walliser and published by . This book was released on 1998 with total page 484 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cette recherche trouve son origine dans le constat du hiatus entre l'importance croissante des marques, et plus largement du capital immatériel, dans les actifs de l'entreprise et la faiblesse relative de leur mesure comptable. Une étude institutionnelle est mène sur trois pays européens : l'Allemagne, la France et le Royaume-Uni, ainsi qu'au plan international (première partie). Le cadre comptable des marques est examine, tout d'abord, à travers l'analyse des textes doctrinaux. Les positions doctrinales sont, ensuite, replacées dans un contexte plus général d'élaboration des états financiers. Par ailleurs, le problème de l'évaluation, composante indissociable de la mesure comptable, est analyse à travers les différentes méthodes disponibles. Une double étude empirique est mène (deuxième partie). D'une part, une étude quantitative sur 150 plaquettes annuelles de sociétés cotes reparties également sur trois pays et cinq secteurs permet de tester les différentes hypothèses issues de l'étude du cadre institutionnel. D'autre part, une étude qualitative reposant sur l'information interne recueillie auprès de 22 responsables comptables et financiers permet d'affiner certains résultats et de les enrichir par leurs opinions. Il apparaît que le choix de la méthode d'évaluation de la marque, si difficile qu'il soit, n'est pas un obstacle majeur a la reconnaissance des marques. En revanche, la persistance d'un effet pays légitime le souci de rapprocher les institutions et pratiques dans le cadre de la construction européenne.
Download or read book Risk Management written by Céline Bérard and published by John Wiley & Sons. This book was released on 2017-11-30 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: Risk management practices are growing both in number and complexity in businesses, notably driven by new regulatory standards that feature risk management at their core. Although large businesses are more likely to adopt a formal, holistic approach to risk management, the stakes are just as high for SMEs. Risk management in SMEs can contribute to a certain organizational, entrepreneurial and partnership dynamic which constitutes a real opportunity to evolve practices and improve performance. This book offers varied responses to this question by combining conceptual approaches, empirical illustrations and the associated managerial implications.
Book Synopsis L'impact de la publicité institutionnelle sur l'évaluation de la marque by : Abdelaziz Alaoui
Download or read book L'impact de la publicité institutionnelle sur l'évaluation de la marque written by Abdelaziz Alaoui and published by . This book was released on 1999 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis L'évaluation financière de l'entreprise by : Jean Raffegeau
Download or read book L'évaluation financière de l'entreprise written by Jean Raffegeau and published by . This book was released on 2003 with total page 127 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis L'évaluation de la connaissance de l'origine nationale de la marque by : Romain Cally
Download or read book L'évaluation de la connaissance de l'origine nationale de la marque written by Romain Cally and published by . This book was released on 2004 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Technologie et concurrence – Technology and Competition by : Josef Drexl
Download or read book Technologie et concurrence – Technology and Competition written by Josef Drexl and published by Armando Editore. This book was released on 2009 with total page 774 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hanns Ullrich, this highly renowned legal scholar, has had a tremendous influence on legal research and the development of the law in the fields of both Technology and Competition. His expertise dates back to the late 1970s and early 1980s, when he served as a member of the research staff at the Max Planck Institute for Intellectual Property in Munich. In 1985, he became professor of law at the "Universität der Bundeswehr", Munich, and finally, in 2000, professor at the european University Institute, florence. He has acted as visiting professor at a number of Universities around the worldincluding, in particular, the College of Europe, Bruges. The authors of the contributions in this book feel greatly indebted to Hanns Ullrich. Much earlier than others, he recognised and explained that, in the absence of pressure from competition, intellectual property will not be able to fulfil its mission of enhancing innovation. In concentrating on the fields of interest of this eminent scholar, the contributions address a number of the most burning issues of the regulation of intellectual property, competition law and, of course, the application of competition law to IP-related cases.
Book Synopsis La stratégie est-elle un paramètre pertinent de l'évaluation financière de l'entreprise ? by : Simone Sampieri
Download or read book La stratégie est-elle un paramètre pertinent de l'évaluation financière de l'entreprise ? written by Simone Sampieri and published by . This book was released on 1995 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Fashion : twenty years of fashion system by : Olivier Assouly
Download or read book Fashion : twenty years of fashion system written by Olivier Assouly and published by Editions du Regard. This book was released on 2008 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Stratégie d'abandon de marque by : Véronique Delassus
Download or read book Stratégie d'abandon de marque written by Véronique Delassus and published by . This book was released on 2005 with total page 750 pages. Available in PDF, EPUB and Kindle. Book excerpt: Le monde du marketing est paradoxal : les vingt dernières années ont vu à la fois émerger la prise de conscience du rôle capital joué par les marques dans l'économie et la disparition d'un grand nombre d'entre elles, sacrifiées sur l'autel de la rentabilité. Pourtant, des marques comme Chambourcy, l'Alsacienne ou en encore Olida jouissaient, avant leur abandon, d'une forte notoriété, d'une image positive dans le public et de l'estime des consommateurs. L'optimisation du portefeuille de marque est une préoccupation importante des responsables marketing, elle se traduit par l'abandon de certaines marques et par le passage de différents produits d'une marque à l'autre. Cette démarche est naturellement risquée : l'abandon d'une marque signifie que les consommateurs vont perdre leurs repères, et une perte de part de marché peut en résulter. Peu de travaux académiques se sont cependant pour l'instant, intéressés à cette question. L'objet de cette recherche sera donc d'éclairer la réaction des consommateurs à un changement de marque. En nous inspirant des travaux menés sur l'extension de marque, et plus précisément sur l'application de la représentation de la marque par la théorie du noyau central (Albric, Michel), nous montrons que des valeurs de la marque qui disparaît peuvent être transférées à la nouvelle marque. Nous nous appuyons pour cela sur une étude menée de manière longitudinale (3 années de suivi) sur un cas réel, l'abandon de la marque Marie-Thumas au profit de la marque Bonduelle sur le marché belge des légumes. Le transfert de valeurs apparaît comme progressif et concerne de manière différenciée les divers types de valeurs. La relation entretenue par le consommateur avec la marque abandonnée (attachement et habitude d'achat) joue par ailleurs un rôle modérateur dans ce transfert
