Read Books Online and Download eBooks, EPub, PDF, Mobi, Kindle, Text Full Free.
European Marketing Data And Statistics 2013
Download European Marketing Data And Statistics 2013 full books in PDF, epub, and Kindle. Read online European Marketing Data And Statistics 2013 ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!
Book Synopsis Consumer Western Europe 2009/2010 by : Euromonitor International
Download or read book Consumer Western Europe 2009/2010 written by Euromonitor International and published by Euromonitor International. This book was released on 2009-07-13 with total page 628 pages. Available in PDF, EPUB and Kindle. Book excerpt: With comparisons of market size data for over 330 consumer products, across 17 European countries and over a six year time period (2003-2008), Consumer Western Europe 2009/2010 is the must-have reference source for anyone doing strategic marketing planning in Europe.Whether you are looking to identify the largest market for a product or the rate of growth of a particular consumer market, this is the business tool you need to give you instant access to comparable and reliable business intelligence.
Book Synopsis OECD Economic Surveys: Czech Republic 2014 by : OECD
Download or read book OECD Economic Surveys: Czech Republic 2014 written by OECD and published by OECD Publishing. This book was released on 2014-03-18 with total page 122 pages. Available in PDF, EPUB and Kindle. Book excerpt: OECD's 2014 review of the economy of the Czech Republic examines recent economic developments, prospects and policies. Special chapters cover completing the transition to a competitive domestic economy and strengthening skill use and school-to-work transitions.
Book Synopsis Multivariate Statistical Methods by : Bryan F.J. Manly
Download or read book Multivariate Statistical Methods written by Bryan F.J. Manly and published by CRC Press. This book was released on 2016-11-03 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: Multivariate Statistical Methods: A Primer provides an introductory overview of multivariate methods without getting too deep into the mathematical details. This fourth edition is a revised and updated version of this bestselling introductory textbook. It retains the clear and concise style of the previous editions of the book and focuses on examples from biological and environmental sciences. The major update with this edition is that R code has been included for each of the analyses described, although in practice any standard statistical package can be used. The original idea with this book still applies. This was to make it as short as possible and enable readers to begin using multivariate methods in an intelligent manner. With updated information on multivariate analyses, new references, and R code included, this book continues to provide a timely introduction to useful tools for multivariate statistical analysis.
Book Synopsis Multivariate Statistical Methods by : Jorge A. Navarro
Download or read book Multivariate Statistical Methods written by Jorge A. Navarro and published by CRC Press. This book was released on 2016-11-03 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: Multivariate Statistical Methods: A Primer provides an introductory overview of multivariate methods without getting too deep into the mathematical details. This fourth edition is a revised and updated version of this bestselling introductory textbook. It retains the clear and concise style of the previous editions of the book and focuses on examples from biological and environmental sciences. The major update with this edition is that R code has been included for each of the analyses described, although in practice any standard statistical package can be used. The original idea with this book still applies. This was to make it as short as possible and enable readers to begin using multivariate methods in an intelligent manner. With updated information on multivariate analyses, new references, and R code included, this book continues to provide a timely introduction to useful tools for multivariate statistical analysis.
Book Synopsis Advances in Theoretical and Applied Statistics by : Nicola Torelli
Download or read book Advances in Theoretical and Applied Statistics written by Nicola Torelli and published by Springer Science & Business Media. This book was released on 2013-06-26 with total page 538 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes contributions selected after a double blind review process and presented as a preliminary version at the 45th Meeting of the Italian Statistical Society. The papers provide significant and innovative original contributions and cover a broad range of topics including: statistical theory; methods for time series and spatial data; statistical modeling and data analysis; survey methodology and official statistics; analysis of social, demographic and health data; and economic statistics and econometrics.
Book Synopsis The Marketing Pathfinder by : David W. Stewart
Download or read book The Marketing Pathfinder written by David W. Stewart and published by John Wiley & Sons. This book was released on 2014-10-23 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dozens of lively international case studies that help readers put core marketing principles in a real-world context From market research to positioning and brand management to customer relations, marketing is the engine that drives innovation and growth in the modern business organization. This latest addition to the acclaimed Pathfinder series, like its popular predecessor, The Strategy Pathfinder, features a unique blend of core concepts and brief, international case studies. A refreshing contrast to traditional marketing texts and references, which tend to be prescriptive and directive, The Marketing Pathfinder offers professionals and marketing students alike an effective way to contextualize the marketing decisions they'll make in the real world of business. Not another one-size-fits-all marketing toolkit, The Marketing Pathfinder functions as a dynamic, interactive resource Each chapter presents a set of core concepts, frameworks, and tools, followed by five or more short, lively international case studies illustrating how the concepts and tools can be applied in the real world The case studies are specifically designed to encourage readers to pursue additional independent research and to encourage them to articulate and defend their decisions Throughout, the emphasis is on the reader as a marketing professional in the thick of it and responsible for the decisions they make
Book Synopsis ICMLG2013 Proceedings of the International Conference on Management, Leadership and Governance by :
Download or read book ICMLG2013 Proceedings of the International Conference on Management, Leadership and Governance written by and published by Academic Conferences Limited. This book was released on 2013 with total page 468 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Healthcare written by Mario Glowik and published by Walter de Gruyter GmbH & Co KG. This book was released on 2015-05-19 with total page 285 pages. Available in PDF, EPUB and Kindle. Book excerpt: Emerging challenges related to socio-demographics and economics require new approaches for academics, politicians, hospital management, clinical staff, public institutions, and firms doing business in the healthcare industries. This book provides valuable insights for understanding modern and complex healthcare market configurations in Europe. Taking a unique cross-country perspective the authors figure out critical success factors for relevant stakeholders. Mario Glowik is Professor of International Strategic Management at the Berlin School of Economics and Law. He holds a Doctorate in Business Administration from the Freie Universität Berlin in Germany and gained his habilitation (post-doctoral qualification) at the Vienna University of Economics and Business, Austria. Slawomir Smyczek is Marketing Professor at the University of Economics in Katowice (Poland), where he earned his Ph.D. In 2010, the Polish Prime Minister awarded his habilitation thesis as the best in the field of economics in the entire country.
Download or read book Marketing Information Guide written by and published by . This book was released on 1969 with total page 928 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Advanced Digital Marketing Strategies in a Data-Driven Era by : Saura, Jose Ramon
Download or read book Advanced Digital Marketing Strategies in a Data-Driven Era written by Saura, Jose Ramon and published by IGI Global. This book was released on 2021-06-25 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the last decade, the use of data sciences in the digital marketing environment has increased. Digital marketing has transformed how companies communicate with their customers around the world. The increase in the use of social networks and how users communicate with companies on the internet has given rise to new business models based on the bidirectionality of communication between companies and internet users. Digital marketing, new business models, data-driven approaches, online advertising campaigns, and other digital strategies have gathered user opinions and comments through this new online channel. In this way, companies are beginning to see the digital ecosystem as not only the present but also the future. However, despite these advances, relevant evidence on the measures to improve the management of data sciences in digital marketing remains scarce. Advanced Digital Marketing Strategies in a Data-Driven Era contains high-quality research that presents a holistic overview of the main applications of data sciences to digital marketing and generates insights related to the creation of innovative data mining and knowledge discovery techniques applied to traditional and digital marketing strategies. The book analyzes how companies are adopting these new data-driven methods and how these strategies influence digital marketing. Discussing topics such as digital strategies, social media marketing, big data, marketing analytics, and data sciences, this book is essential for marketers, digital marketers, advertisers, brand managers, managers, executives, social media analysts, IT specialists, data scientists, students, researchers, and academicians in the field.
Book Synopsis Competitiveness and Economic Development in Europe by : Sławomir I. Bukowski
Download or read book Competitiveness and Economic Development in Europe written by Sławomir I. Bukowski and published by Routledge. This book was released on 2021-04-12 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: The success of an economy to adapt quickly, flexibly, and effectively to the demands of the changing international economic environment can only be investigated using the achievements of other national economies or regions as a benchmark. This book analyzes the fundamental factors of competitiveness, which will, in turn, facilitate economic development and growth, in the new post-crisis environment. In the economic, social, legal, and technological environment that has emerged in recent years, as well as in the period after the recent financial crisis, it is critical to define, assess, and implement new pathways to competitiveness and economic development. The book covers all aspects of competitiveness and economic growth, from financial intermediaries to tourism and the digital economy, and from regulation and corporate governance to exchange rate dynamics and monetary policy issues. It uses empirical findings from a variety of different countries with divergent economic structures and policies. It examines the new system of production, and the technological, commercial, financial and institutional environment, with the aim of recommending a proportional division of benefits and costs of economic growth. It offers a fresh, holistic, and flexible concept to underscore the new relationship between competitiveness and economic growth. Such an approach is needed, whereby competitiveness is no longer a zero-sum game between countries, but is achievable for all countries. The book recommends future directions and offers policy solutions, and as such, will appeal to students, researchers, and policymakers, as well as those interested in the role of competitiveness in the operation of markets, productivity, and economic development, and how it might foster innovation and growth.
Book Synopsis Emerging Perspectives on the Mobile Content Evolution by : Aguado, Juan Miguel
Download or read book Emerging Perspectives on the Mobile Content Evolution written by Aguado, Juan Miguel and published by IGI Global. This book was released on 2015-09-21 with total page 467 pages. Available in PDF, EPUB and Kindle. Book excerpt: In less than a decade, mobile technology has revolutionized our cultures, societies, and economies by impacting both personal and professional aspects of human life. Mobile technology has therefore become the fastest diffusing technology in history, expanding and transforming existent possibilities by making technology accessible and ubiquitous. Emerging Perspectives on the Mobile Content Evolution seeks a better understanding of the centrality of mobile content in the recent and coming evolution of both the ICT ecosystem and the media industry. This publication appeals to a broad audience within the interdisciplinary field of media studies, covering topic areas such as journalism, marketing and advertising, broadcasting, information management, media management, media economics, media- and technology-related public policies, media sociology, audience/consumption studies, and arts. This publication presents a multi-disciplinary discussion through a collection of academic chapters covering topics such as mobile communications and entrepreneurship, reflection on wearables and innovation, personal and mobile healthcare, mobile journalism and innovation, and behavioral targeting in the mobile ecosystem.
Book Synopsis Predictive Analytics for Energy Efficiency and Energy Retailing by : Konstantin Hopf
Download or read book Predictive Analytics for Energy Efficiency and Energy Retailing written by Konstantin Hopf and published by University of Bamberg Press. This book was released on 2019-07-15 with total page 283 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis European and International Media Law by : Jan Oster
Download or read book European and International Media Law written by Jan Oster and published by Cambridge University Press. This book was released on 2017 with total page 655 pages. Available in PDF, EPUB and Kindle. Book excerpt: This unique textbook offers a comprehensive overview of European and international media law, and how globalised communication has shaped it.
Book Synopsis Business and Consumer Analytics: New Ideas by : Pablo Moscato
Download or read book Business and Consumer Analytics: New Ideas written by Pablo Moscato and published by Springer. This book was released on 2019-05-30 with total page 1000 pages. Available in PDF, EPUB and Kindle. Book excerpt: This two-volume handbook presents a collection of novel methodologies with applications and illustrative examples in the areas of data-driven computational social sciences. Throughout this handbook, the focus is kept specifically on business and consumer-oriented applications with interesting sections ranging from clustering and network analysis, meta-analytics, memetic algorithms, machine learning, recommender systems methodologies, parallel pattern mining and data mining to specific applications in market segmentation, travel, fashion or entertainment analytics. A must-read for anyone in data-analytics, marketing, behavior modelling and computational social science, interested in the latest applications of new computer science methodologies. The chapters are contributed by leading experts in the associated fields.The chapters cover technical aspects at different levels, some of which are introductory and could be used for teaching. Some chapters aim at building a common understanding of the methodologies and recent application areas including the introduction of new theoretical results in the complexity of core problems. Business and marketing professionals may use the book to familiarize themselves with some important foundations of data science. The work is a good starting point to establish an open dialogue of communication between professionals and researchers from different fields. Together, the two volumes present a number of different new directions in Business and Customer Analytics with an emphasis in personalization of services, the development of new mathematical models and new algorithms, heuristics and metaheuristics applied to the challenging problems in the field. Sections of the book have introductory material to more specific and advanced themes in some of the chapters, allowing the volumes to be used as an advanced textbook. Clustering, Proximity Graphs, Pattern Mining, Frequent Itemset Mining, Feature Engineering, Network and Community Detection, Network-based Recommending Systems and Visualization, are some of the topics in the first volume. Techniques on Memetic Algorithms and their applications to Business Analytics and Data Science are surveyed in the second volume; applications in Team Orienteering, Competitive Facility-location, and Visualization of Products and Consumers are also discussed. The second volume also includes an introduction to Meta-Analytics, and to the application areas of Fashion and Travel Analytics. Overall, the two-volume set helps to describe some fundamentals, acts as a bridge between different disciplines, and presents important results in a rapidly moving field combining powerful optimization techniques allied to new mathematical models critical for personalization of services. Academics and professionals working in the area of business anyalytics, data science, operations research and marketing will find this handbook valuable as a reference. Students studying these fields will find this handbook useful and helpful as a secondary textbook.
Book Synopsis Social - Local - Mobile by : Gerrit Heinemann
Download or read book Social - Local - Mobile written by Gerrit Heinemann and published by Springer. This book was released on 2014-11-20 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: n the future, shopping will be greatly influenced by a combination of localization issues, mobile internet at the point of sale, and use of social networks. This book focuses on the ‘SoLoMo synergies’ that arise from this paradigm shift in future shopping, which also promises new and effective marketing options for traditional retailers. It also reflects the current status of research and business practice, analyzing the basic factors of SoLoMo in detail. The importance of Location-based Services (LBS) is elaborated and analyzed in an empirical study using a market based case of kaufDA – a leading German online shopping network. The evidence shows that customers see LBS as an attractive tool and are prepared to change their buying behavior. Though LBS is still in its early stages and its professional longevity remains to be seen, it also promises tremendous potential for the future.
Book Synopsis Hospitality Management by : Roy C Wood
Download or read book Hospitality Management written by Roy C Wood and published by SAGE. This book was released on 2015-04-14 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: An innovative and cross-cutting approach to Hospitality that examines the fundamentals of the subject in a concise and commendable way. Roy Wood’s academic and practitioner expertise is brought to bear on this succinct synthesis of the subject that will quickly become a must read for all students and academics in the hospitality area. - Professor Stephen J. Page, Bournemouth University Hospitality Management: A Brief Introduction is designed for undergraduate and postgraduate students studying hotel and hospitality management and hospitality studies. The book includes coverage of the principal areas of functional management in hospitality including: employee relations accommodation management food and beverage management marketing and sales industry structure and strategy the nature of management roles hospitality management education future trends in the field. Roy Wood uses a wide range of established and contemporary research and reflects critically on its subject, including from the perspective of the hospitality consumer, to ensure that readers gain wide awareness of the realities and challenges of the hospitality industry.
