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Author : Euromonitor Staff
Publisher :
ISBN 13 :
Total Pages : 664 pages
Book Rating : 4.:/5 (31 download)
Download or read book European Advertising, Marketing and Media Data written by Euromonitor Staff and published by . This book was released on 1989 with total page 664 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 674 pages
Book Rating : 4.:/5 ( download)
Download or read book European Advertising, Marketing, and Media Data written by and published by . This book was released on 1989 with total page 674 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 528 pages
Book Rating : 4.0/5 ( download)
Download or read book European Marketing Data and Statistics written by and published by . This book was released on 1994 with total page 528 pages. Available in PDF, EPUB and Kindle. Book excerpt: For European countries (both east and west) this volume provides statistical data on demographic trends and forecasts, and other such matters.
Author : Yair Aharoni
Publisher : SUNY Press
ISBN 13 : 9780791432280
Total Pages : 378 pages
Book Rating : 4.4/5 (322 download)
Download or read book Changing Roles of State Intervention in Services in an Era of Open International Markets written by Yair Aharoni and published by SUNY Press. This book was released on 1997-03-06 with total page 378 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the globalization of the service industry and the radical alteration that this has caused to the role of government. It will be helpful to managers in service industries who wish to learn more about changes in the environment in which they operate, and it also is essential reading for government officials who deal with the services sector.
Author : John Philip Jones
Publisher : SAGE
ISBN 13 : 0761912452
Total Pages : 423 pages
Book Rating : 4.7/5 (619 download)
Download or read book International Advertising written by John Philip Jones and published by SAGE. This book was released on 2000 with total page 423 pages. Available in PDF, EPUB and Kindle. Book excerpt: A handbook of the theory and practice of international advertising linked to overall trends in business globalization.
Author : Mae N. Schreiber
Publisher : Taylor & Francis
ISBN 13 : 9780815321095
Total Pages : 346 pages
Book Rating : 4.3/5 (21 download)
Download or read book International Trade Sources written by Mae N. Schreiber and published by Taylor & Francis. This book was released on 1997 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: A research guide locating reliable sources on industry, markets, countries, products, and regulations for doing business internationally. The reference volume includes primary, secondary, and reference sources, periodicals, indexes, government documents and computerized sources available through February 1996. The 800 sources are annotated and provide, when appropriate, locator numbers for government documents and order numbers for book purchases. The guide does not list journal articles or dissertations. Annotation copyrighted by Book News, Inc., Portland, OR
Author :
Publisher :
ISBN 13 :
Total Pages : 1010 pages
Book Rating : 4.:/5 ( download)
Download or read book Findex written by and published by . This book was released on 1998 with total page 1010 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Professor Emmanuel C Alozie
Publisher : Gower Publishing, Ltd.
ISBN 13 : 1409459640
Total Pages : 349 pages
Book Rating : 4.4/5 (94 download)
Download or read book Advertising in Developing and Emerging Countries written by Professor Emmanuel C Alozie and published by Gower Publishing, Ltd.. This book was released on 2012-08-28 with total page 349 pages. Available in PDF, EPUB and Kindle. Book excerpt: This indispensable study offers an in-depth analysis of advertising in developing and emerging economies as they join the global market and seek to improve the socio-economic condition of their citizens. Advertising in Developing and Emerging Countries illustrates the challenges and opportunities for advertising in these countries, and explores their critical relationship with developed economies with a multifaceted analysis of the role of advertising in an interdependent global economy. The contributors, academic and professional, with world wide experiences, examine the unique political, cultural and religious systems that affect advertising in a country, in both Western and non-Western contexts, and chart the consequences of its development from democratization to privatization to cultural hegemony. Emmanuel C. Alozie has put together an essential and unique book for scholars and students of public relations, advertising, marketing, media and international studies, as well as practitioners, those teaching and undertaking professional courses, and researchers in this critical field.
Author : Albert John Walford
Publisher : London : Library Association Publishing
ISBN 13 :
Total Pages : 1168 pages
Book Rating : 4.3/5 (91 download)
Download or read book Walford's Guide to Reference Material: Social and historical sciences, philosophy and religion written by Albert John Walford and published by London : Library Association Publishing. This book was released on 1996 with total page 1168 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new edition of Volume II (last published in 1994) has been extensively expanded and revised in all areas. Fully updated, the new edition includes major changes and covers a span of topics from archaeology through medieval history to statistics. It includes philosophy, psychology, religion, social sciences, geography, biology and history. All areas have been completely updated with additional material in economics, business and management.
Author :
Publisher :
ISBN 13 :
Total Pages : 658 pages
Book Rating : 4.:/5 (31 download)
Download or read book U.S. Industrial Outlook written by and published by . This book was released on 1993 with total page 658 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 656 pages
Book Rating : 4.:/5 (321 download)
Download or read book U.S. Industrial Outlook for ... Industries with Projections for .. written by and published by . This book was released on 1994 with total page 656 pages. Available in PDF, EPUB and Kindle. Book excerpt:
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Publisher : DIANE Publishing
ISBN 13 : 9780788104329
Total Pages : 664 pages
Book Rating : 4.1/5 (43 download)
Download or read book U. S. Industrial Outlook, 1994 written by and published by DIANE Publishing. This book was released on 1994-02 with total page 664 pages. Available in PDF, EPUB and Kindle. Book excerpt: Highlights U.S. industrial activities and features: economic assumptions; recent financial performance of U.S. manufacturing corporations; the U.S. export boom and economic growth; highlights of the 1993 U.S. outlook; the top 50 trade events in 1993; Dept. of Commerce competitive assessments; industry reviews; trade finance; educational training; and forecasts. Also lists industry analysts by name with a phone number.
Author : Hiram C. Barksdale
Publisher :
ISBN 13 : 9780884062608
Total Pages : 504 pages
Book Rating : 4.0/5 (626 download)
Download or read book Marketing Information written by Hiram C. Barksdale and published by . This book was released on 1995 with total page 504 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher : Euromonitor Publications
ISBN 13 :
Total Pages : 336 pages
Book Rating : 4.3/5 ( download)
Download or read book The Book of European Forecasts written by and published by Euromonitor Publications. This book was released on 1992 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Fidel del Castillo Díaz
Publisher : ESIC Editorial
ISBN 13 : 8417914056
Total Pages : 162 pages
Book Rating : 4.4/5 (179 download)
Download or read book Tales of advertising told by advertisers written by Fidel del Castillo Díaz and published by ESIC Editorial. This book was released on 2019-05-22 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: -Uf! another advertising manual... -Yes, another manual. But this one is different. To with, with Plato's permission, it is a book written in the form of a question/answer, almost a conversation. With this we are going to try to make it a little more enjoyable and even put a spark of humor in it. But beyond the form, is a manual written by eight advertising professionals, professionals who have been working for years in their respective positions ... An advertiser's communications director, an advertising agency director, a creative director, a media director, an account director, a strategic planning director, an expert in advertising law and a creative innovation director tell us what their vision is of the work they do, the functioning of the agency and advertising in general. The advertising told by advertisers is, in addition to a tautology, an unorthodox manual academically speaking but very instructive of how they think, how they work and how they live advertising professionals.
Author :
Publisher :
ISBN 13 :
Total Pages : 986 pages
Book Rating : 4.3/5 (91 download)
Download or read book Statistical Reference Index written by and published by . This book was released on 1994 with total page 986 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Michael Halperin
Publisher : Taylor & Francis
ISBN 13 : 1135932824
Total Pages : 464 pages
Book Rating : 4.1/5 (359 download)
Download or read book International Business Information written by Michael Halperin and published by Taylor & Francis. This book was released on 2024-02-02 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: This newly updated and expanded edition of a reference bestseller is the only work available that guides business researchers and librarians to the most valuable sources for information on international business--and shows how to interpret and use that data. The authors discuss the best available resources and how to use them to find answers to a wide range of questions about international business. They also describe business practices in various regions and countries, the basics of international trade and finance, international business organizations, and relevant political departments and agencies. Many exhibits and tables are included, and the book's appendices include glossaries, checklists for evaluating sources, and sample disclosure documents.
