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Author : Euromonitor Staff
Publisher :
ISBN 13 :
Total Pages : 664 pages
Book Rating : 4.:/5 (31 download)
Download or read book European Advertising, Marketing and Media Data written by Euromonitor Staff and published by . This book was released on 1989 with total page 664 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Mae N. Schreiber
Publisher : Taylor & Francis
ISBN 13 : 9780815321095
Total Pages : 346 pages
Book Rating : 4.3/5 (21 download)
Download or read book International Trade Sources written by Mae N. Schreiber and published by Taylor & Francis. This book was released on 1997 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: A research guide locating reliable sources on industry, markets, countries, products, and regulations for doing business internationally. The reference volume includes primary, secondary, and reference sources, periodicals, indexes, government documents and computerized sources available through February 1996. The 800 sources are annotated and provide, when appropriate, locator numbers for government documents and order numbers for book purchases. The guide does not list journal articles or dissertations. Annotation copyrighted by Book News, Inc., Portland, OR
Author : Charles Spetland
Publisher :
ISBN 13 :
Total Pages : 76 pages
Book Rating : 4.:/5 (319 download)
Download or read book Europe 1992 written by Charles Spetland and published by . This book was released on 1991 with total page 76 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Stylianos Papathanassopoulos
Publisher : Springer Nature
ISBN 13 : 3031322169
Total Pages : 197 pages
Book Rating : 4.0/5 (313 download)
Download or read book The Media Systems in Europe written by Stylianos Papathanassopoulos and published by Springer Nature. This book was released on 2023-08-17 with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt: This open access book traces the evolution of the European media landscape in the last 30 years, from 1990 to 2020. It is based on the theoretical classical hypotheses of regional media systems provided by Hallin and Mancini and at the same time puts them to test. The book further defines the proportions between geocultural patterns – national, regional, European, and global – to outline evolutionary trends in media landscapes. It analyzes to which degree European media have become more European, in the historical course of administrative unification and breaks the results down into concrete indexes and indicators. The book discusses the media systems of the member states of the European Union through a regional perspective, identifying similarities, differences, as well as their convergence in the digital age. It sheds light on the evolution of media systems in Europe, introduces existing relevant theoretical perspectives, and offers an overview of the new developments in European media. The book will appeal to students, researchers, and scholars of political science, communication, media, cultural, and policy studies, as well as practitioners and professionals interested in a better understanding of the European media landscape's evolution.
Author :
Publisher :
ISBN 13 :
Total Pages : 490 pages
Book Rating : 4.3/5 (512 download)
Download or read book European Marketing Data and Statistics written by and published by . This book was released on 1992 with total page 490 pages. Available in PDF, EPUB and Kindle. Book excerpt: For European countries (both east and west) this volume provides statistical data on demographic trends and forecasts, and other such matters.
Author :
Publisher :
ISBN 13 : 9780863382277
Total Pages : 0 pages
Book Rating : 4.3/5 (822 download)
Download or read book European Advertising Marketing and Media Data, 1990 written by and published by . This book was released on 1990 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Len Masterman
Publisher :
ISBN 13 :
Total Pages : 186 pages
Book Rating : 4.X/5 (2 download)
Download or read book Media Education in 1990s' Europe written by Len Masterman and published by . This book was released on 1994 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 986 pages
Book Rating : 4.3/5 (91 download)
Download or read book Statistical Reference Index written by and published by . This book was released on 1994 with total page 986 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Peter Humphreys
Publisher : Manchester University Press
ISBN 13 : 9780719031977
Total Pages : 372 pages
Book Rating : 4.0/5 (319 download)
Download or read book Mass Media and Media Policy in Western Europe written by Peter Humphreys and published by Manchester University Press. This book was released on 1996-05-15 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comparative, textbook analysis explores how television and press systems across Europe have been shaped by technology, economics and politics. The author explores the implications of the commercialisation of national broadcasting systems, and the media policies of the European Union in the age of transfrontier media operations.
Author : City of London College of Economics
Publisher : City of London College of Economics
ISBN 13 :
Total Pages : 6786 pages
Book Rating : 4./5 ( download)
Download or read book Executive MBA in IT - City of London College of Economics - 12 months - 100% online / self-paced written by City of London College of Economics and published by City of London College of Economics. This book was released on with total page 6786 pages. Available in PDF, EPUB and Kindle. Book excerpt: Overview An MBA in information technology (or a Master of Business Administration in Information Technology) is a degree that will prepare you to be a leader in the IT industry. Content - Managing Projects and IT - Information Systems and Information Technology - IT Manager's Handbook - Business Process Management - Human Resource Management - Principles of Marketing - The Leadership - Just What Does an IT Manager Do? - The Strategic Value of the IT Department - Developing an IT Strategy - Starting Your New Job - The First 100 Days etc. - Managing Operations - Cut-Over into Operations - Agile-Scrum Project Management - IT Portfolio Management - The IT Organization etc. - Introduction to Project Management - The Project Management and Information Technology Context - The Project Management Process Groups: A Case Study - Project Integration Management - Project Scope Management - Project Time Management - Project Cost Management - Project Quality Management - Project Human Resource Management - Project Communications Management - Project Risk Management - Project Procurement Management - Project Stakeholder Management - 50 Models for Strategic Thinking - English Vocabulary For Computers and Information Technology Duration 12 months Assessment The assessment will take place on the basis of one assignment at the end of the course. Tell us when you feel ready to take the exam and we’ll send you the assignment questions. Study material The study material will be provided in separate files by email / download link.
Author : Yair Aharoni
Publisher : SUNY Press
ISBN 13 : 9780791432280
Total Pages : 378 pages
Book Rating : 4.4/5 (322 download)
Download or read book Changing Roles of State Intervention in Services in an Era of Open International Markets written by Yair Aharoni and published by SUNY Press. This book was released on 1997-03-06 with total page 378 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the globalization of the service industry and the radical alteration that this has caused to the role of government. It will be helpful to managers in service industries who wish to learn more about changes in the environment in which they operate, and it also is essential reading for government officials who deal with the services sector.
Author : Thomas Slavens
Publisher : CRC Press
ISBN 13 : 0824755375
Total Pages : 674 pages
Book Rating : 4.8/5 (247 download)
Download or read book Using the Financial and Business Literature written by Thomas Slavens and published by CRC Press. This book was released on 2004-03-11 with total page 674 pages. Available in PDF, EPUB and Kindle. Book excerpt: Description
Author :
Publisher :
ISBN 13 :
Total Pages : 336 pages
Book Rating : 4.3/5 ( download)
Download or read book Screen Digest written by and published by . This book was released on 1997 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Stewart Arnold
Publisher : Routledge
ISBN 13 : 1351765566
Total Pages : 270 pages
Book Rating : 4.3/5 (517 download)
Download or read book Marketing Strategies for Central and Eastern Europe written by Stewart Arnold and published by Routledge. This book was released on 2018-06-27 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: This title was first published in 2001. Successful international marketing requires the development and implementation of marketing strategies responsive to different environments. This text examines the unique features of the marketing environment in Central and Eastern Europe and the impact that they have on the strategies used to enter and penetrate this region. It is based on the proceedings of the 6th annual conference on "Marketing Strategies for Central & Eastern Europe" held from the 2nd to the 4th of December 1998 in Vienna, Austria. The book presents the editors' view on marketing in Central and Eastern Europe and summarizes the main features and research results from the selected papers.
Author : Robert W. McChesney
Publisher : New Press, The
ISBN 13 : 1620970708
Total Pages : 392 pages
Book Rating : 4.6/5 (29 download)
Download or read book Rich Media, Poor Democracy written by Robert W. McChesney and published by New Press, The. This book was released on 2016-03-01 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: An updated edition of the “penetrating study” examining how the current state of mass media puts our democracy at risk (Noam Chomsky). What happens when a few conglomerates dominate all major aspects of mass media, from newspapers and magazines to radio and broadcast television? After all the hype about the democratizing power of the internet, is this new technology living up to its promise? Since the publication of this prescient work, which won Harvard’s Goldsmith Book Prize and the Kappa Tau Alpha Research Award, the concentration of media power and the resultant “hypercommercialization of media” has only intensified. Robert McChesney lays out his vision for what a truly democratic society might look like, offering compelling suggestions for how the media can be reformed as part of a broader program of democratic renewal. Rich Media, Poor Democracy remains as vital and insightful as ever and continues to serve as an important resource for researchers, students, and anyone who has a stake in the transformation of our digital commons. This new edition includes a major new preface by McChesney, where he offers both a history of the transformation in media since the book first appeared; a sweeping account of the organized efforts to reform the media system; and the ongoing threats to our democracy as journalism has continued its sharp decline. “Those who want to know about the relationship of media and democracy must read this book.” —Neil Postman “If Thomas Paine were around, he would have written this book.” —Bill Moyers
Author :
Publisher : National Library Australia
ISBN 13 :
Total Pages : 1022 pages
Book Rating : 4./5 ( download)
Download or read book APAIS 1991: Australian public affairs information service written by and published by National Library Australia. This book was released on with total page 1022 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : James Tudor
Publisher : Springer
ISBN 13 : 1349128716
Total Pages : 443 pages
Book Rating : 4.3/5 (491 download)
Download or read book Macmillan Directory of UK Business Information Sources written by James Tudor and published by Springer. This book was released on 1992-09-15 with total page 443 pages. Available in PDF, EPUB and Kindle. Book excerpt: The objective of this publication is to provide a 'one stop' guide to business information, insofar as that is possible within the confines of a useable book. It aims to give guidance on both the published and organisational sources relevant to the needs of the non-professional business researcher and provides a listing of 'worthwhile' references and contacts. As previously, the Directory is organised so that both published sources and information centres are grouped together under their applicable Standard Industrial Classification (SIC) number and heading. This new edition also incorporates NACE classification and correlation tables. The second category again includes those UK and pan-national organisations which focus on specific, discrete industry sectors, which limits the number of organisational sources in the directory to those that are 'most worthwhile'.
