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Etica De La Publicidad Retos En La Era Digital
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Book Synopsis Ética de la publicidad. Retos en la era digital by : Feenstra, Ramón A.
Download or read book Ética de la publicidad. Retos en la era digital written by Feenstra, Ramón A. and published by Librería-Editorial Dykinson. This book was released on 2014-09-03 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: La publicidad es una de las formas de comunicación más influyentes que existen. Sin embargo, es un ámbito sobre el que se reflexiona poco desde la ética. De modo que, cuan-do se hace, nos encontramos con quienes critican con contundencia a la publicidad por los valores consumistas que promueve, mientras que otros defienden a ultranza su papel económico. Posicionamientos encontrados que dejan poco espacio para la reflexión crítica. Ética de la publicidad. Re-tos en la era digital busca abordar dicha reflexión atendiendo a las novedades existentes en la era digital y tecnológica. Unas novedades que presentan desafíos éticos ligados, por un lado, a la consolidación de disciplinas como el neuromarketing que prometen conocer “la caja negra” del consumidor y, por otro lado, al surgimiento de modelos alternativos de consumo y a la irrupción de las TICs que favorecen que la ciudadanía entre en un diálogo crítico con la comunicación publicitaria. Esta obra aborda estas tendencias desde la relación existente entre la ética y la publicidad y al mismo tiempo revisa el peso específico de asociaciones de consumidores, movimientos ciudadanos, nuevas herramientas de comunicación, Autocontrol y destacadas campañas publicitarias. Ramón A. Feenstra es profesor del Departamento de Filosofía y Sociología de la Universitat Jaume I de Castelló. En 2005 se licenció en Publicidad y Relaciones Públicas por la misma universidad y en 2013 se licenció en Historia por la Universidad Nacional de Educación a Distancia (UNED). En 2010 se doctoró en Filosofía moral logrando el Premio Extraordinario de Doctorado. Es autor del libro Democracia monitorizada en la era de la nueva galaxia mediática (Icaria, 2012). Sus temas de investigación se centran en ética de la publicidad, democracia, sociedad civil y nuevas herramientas de comunicación. Ha ampliado sus estudios en Th e University of Westminster (Reino Unido, 2008), en Wissenschaft szentrum Berlin für Sozialforschung (Alemania, 2009) y en Th e University of Sydney (Australia, 2011).
Book Synopsis Routledge Handbook of Contemporary European Social Movements by : Cristina Flesher Fominaya
Download or read book Routledge Handbook of Contemporary European Social Movements written by Cristina Flesher Fominaya and published by Routledge. This book was released on 2019-11-27 with total page 442 pages. Available in PDF, EPUB and Kindle. Book excerpt: European social movements have become increasingly visible in recent years, generating intense public debates. From anti-austerity and pro-democracy movements to right-wing nationalist movements, these movements expose core conflicts around European democracy, identity, politics and society. The Routledge Handbook of Contemporary European Social Movements offers a comprehensive interdisciplinary overview of the analysis of European social movements, helping to orient scholars and students navigating a rapidly evolving field while developing a new agenda for research in the area. The book is divided into eight sections: Visions of Europe; Contemporary models of democracy; Historical evolution of major European movements; Feminism and sexualities; Movement diffusion within and beyond Europe; Anti-austerity movements; Technopolitical and media movements; and Movements, parties and movement-parties. Key theories and empirical trajectories of core movements, their central issues, debates and impacts are covered, with a focus on how these have influenced and been influenced by their European context. Democracy, and how social movements understand it, renew it, or undermine it, forms a core thread that runs through the book. Written in a clear and direct style, the Handbook provides a key resource for students and scholars hoping to understand the key debates and innovations unfolding in the heart of European social movements and how these affect broader debates on such areas as democracy, human rights, the right to the city, feminism, neoliberalism, nationalism, migration and European values, identity and politics. Extensive references and sources will direct readers to areas of further study.
Book Synopsis Management Information Systems by : Kenneth C. Laudon
Download or read book Management Information Systems written by Kenneth C. Laudon and published by Pearson Educación. This book was released on 2004 with total page 618 pages. Available in PDF, EPUB and Kindle. Book excerpt: Management Information Systems provides comprehensive and integrative coverage of essential new technologies, information system applications, and their impact on business models and managerial decision-making in an exciting and interactive manner. The twelfth edition focuses on the major changes that have been made in information technology over the past two years, and includes new opening, closing, and Interactive Session cases.
Book Synopsis Refiguring Democracy by : Ramón Feenstra
Download or read book Refiguring Democracy written by Ramón Feenstra and published by Taylor & Francis. This book was released on 2017-06-26 with total page 129 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book offers an overall view of the way democracy is being reshaped in the Spanish lab through the impact of social media, and social and political changes.
Book Synopsis Kidnapped Democracy by : Ramón A. Feenstra
Download or read book Kidnapped Democracy written by Ramón A. Feenstra and published by Rowman & Littlefield. This book was released on 2019-11-19 with total page 109 pages. Available in PDF, EPUB and Kindle. Book excerpt: Large sections of democracy and its basic structures have recently been hijacked. By stealth, powerful elites have gradually gained control of the political sphere and transformed it to serve their own interests. The political systems of what appear to be established democracies in all corners of the world are showing signs of this takeover, which has led to widespread citizen disaffection and indignation. Kidnapped Democracy uses the metaphor of captivity to illustrate the differences and similarities between conventional kidnappings and the hijacking of a political system. The book’s nine chapters identify the kidnappers, the accomplices, the hostages, the victims and the negotiators before examining the effect of a peculiar Stockholm syndrome and, finally, reflecting on possible ways to secure the release of democracy.
Book Synopsis E-FOOD: Closing the Online Enforcement Gap in the EU Platform Economy by : Maria Jose Plana Casado
Download or read book E-FOOD: Closing the Online Enforcement Gap in the EU Platform Economy written by Maria Jose Plana Casado and published by Springer. This book was released on 2022-08-07 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Retail is ‘going digital,’ and grocery shopping is no exception. While some businesses are relaying on their corporate website to make the sale, both traditional brick-and-mortar and new disruptive business models are increasingly using online marketplaces to offer their products online. European Union law has been gradually updated to reflect this new reality, with Intellectual Property Rights legislation and Consumer Law leading the way toward a suitable regulatory framework in the Platform Economy. However, the EU has not devised a comprehensive strategy for tackling the challenges posed by the online sale of physical consumer goods, such as effective public enforcement in online environments. In fact, sector-specific legislation, including Food Law, largely ignores online transactions. In this context, the book evaluates the impact that online marketplaces are having on European Union sector-specific legislation and its e-nforcement. The goal is to assess whether the existing regulatory and policy framework are sufficient for promoting compliance and bridging the enforcement gap in the digital single market. Focusing on the e-food market, the book presents a state-of-the-art overview of how online marketplaces are altering EU law and its enforcement by public authorities.
Book Synopsis What Is World Literature? by : David Damrosch
Download or read book What Is World Literature? written by David Damrosch and published by Princeton University Press. This book was released on 2018-06-05 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt: World literature was long defined in North America as an established canon of European masterpieces, but an emerging global perspective has challenged both this European focus and the very category of "the masterpiece." The first book to look broadly at the contemporary scope and purposes of world literature, What Is World Literature? probes the uses and abuses of world literature in a rapidly changing world. In case studies ranging from the Sumerians to the Aztecs and from medieval mysticism to postmodern metafiction, David Damrosch looks at the ways works change as they move from national to global contexts. Presenting world literature not as a canon of texts but as a mode of circulation and of reading, Damrosch argues that world literature is work that gains in translation. When it is effectively presented, a work of world literature moves into an elliptical space created between the source and receiving cultures, shaped by both but circumscribed by neither alone. Established classics and new discoveries alike participate in this mode of circulation, but they can be seriously mishandled in the process. From the rediscovered Epic of Gilgamesh in the nineteenth century to Rigoberta Menchú's writing today, foreign works have often been distorted by the immediate needs of their own editors and translators. Eloquently written, argued largely by example, and replete with insightful close readings, this book is both an essay in definition and a series of cautionary tales.
Book Synopsis Women in Public Relations by : Larissa A. Grunig
Download or read book Women in Public Relations written by Larissa A. Grunig and published by Routledge. This book was released on 2013-09-13 with total page 449 pages. Available in PDF, EPUB and Kindle. Book excerpt: The past 20 years have seen an influx of women into the practice of public relations, yet gender-based disparities in pay and advancement remain a troubling reality. As the field becomes feminized, moreover, female and male practitioners alike confront the prospect of dwindling salaries and prestige. This landmark book presents a comprehensive examination of the status of women in public relations and proposes concrete ways to achieve greater parity in education and practice. The authors integrate the theoretical literature of public relations and gender with results of a major longitudinal study of women in the field, along with illuminating focus group and interview data. Topics covered include factors contributing to sex discrimination; how public relations stacks up against other professions on gender-related issues; the challenges facing female managers and entrepreneurs; the experiences of ethnic minority professionals; the salary gap; the glass ceiling; and how to foster solutions on individual, organizational, and societal levels. This volume is an essential read for both educators and practitioners in public relations. It can be used as a course text in graduate research seminars, and also as a supplemental text in courses addressing gender issues in PR. It serves as a useful guide for young practitioners entering the profession, and provides critical insights for public relations managers.
Book Synopsis Media and Information Literacy and Intercultural Dialogue by : Ulla Carlsson
Download or read book Media and Information Literacy and Intercultural Dialogue written by Ulla Carlsson and published by . This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The End of Representative Politics by : Simon Tormey
Download or read book The End of Representative Politics written by Simon Tormey and published by John Wiley & Sons. This book was released on 2015-05-19 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: Representative politics is in crisis. Trust in politicians is at an all-time low. Fewer people are voting or joining political parties, and our interest in parliamentary politics is declining fast. Even oppositional and radical parties that should be benefitting from public disenchantment with politics are suffering. But different forms of political activity are emerging to replace representative politics: instant politics, direct action, insurgent politics. We are leaving behind traditional representation, and moving towards a politics without representatives. In this provocative new book, Simon Tormey explores the changes that are underway, drawing on a rich range of examples from the Arab Spring to the Indignados uprising in Spain, street protests in Brazil and Turkey to the emergence of new initiatives such as Anonymous and Occupy. Tormey argues that the easy assumptions that informed our thinking about the nature and role of parties, and ‘party based democracy’ have to be rethought. We are entering a period of fast politics, evanescent politics, a politics of the street, of the squares, of micro-parties, pop-up parties, and demonstrations. This may well be the end of representative politics as we know it, but an exciting new era of political engagement is just beginning.
Book Synopsis Corporate Social Responsibility as an International Strategy by : Christina Keinert
Download or read book Corporate Social Responsibility as an International Strategy written by Christina Keinert and published by Springer Science & Business Media. This book was released on 2008-03-13 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: Increased financial performance and employee commitment are among the benefits the CSR model can offer corporations. This discussion presents practitioners and scholars with a unique examination of how firms can maximise productivity through the implementation of CSR programs. This publication discusses how CSR addresses business concerns of feasibility, barriers and drivers of internal and external practice; and whether a CSR program is likely to constitute a success or failure.
Book Synopsis Beyond WikiLeaks by : Benedetta Brevini
Download or read book Beyond WikiLeaks written by Benedetta Brevini and published by Springer. This book was released on 2013-04-16 with total page 393 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 2010 release of US embassy diplomatic cables put WikiLeaks into the international spotlight. Revelations by the leaks sparked intense debate within international diplomacy, journalism and society. This book reflects on the implications of WikiLeaks across politics and media, and on the results of leak journalism and transparency activism.
Book Synopsis An American Family by : Jeffrey Ruoff
Download or read book An American Family written by Jeffrey Ruoff and published by U of Minnesota Press. This book was released on 2002 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Before 1973, the Loud family of Santa Barbara, California, lived in the privacy of their own home. With the airing of the documentary An American Family, that "privacy" extended to every American home with a television. This book is the first to offer a close look at An American Family -- the documentary that blurred conventions, stirred passions, revised impressions of family life and definitions of private and public, and began the breakdown of distinctions between reality and spectacle that culminated in cultural phenomena from The Oprah Winfrey Show to Survivor.
Book Synopsis Media Literacy and the Emerging Citizen by : Paul Mihailidis
Download or read book Media Literacy and the Emerging Citizen written by Paul Mihailidis and published by Peter Lang Pub Incorporated. This book was released on 2014 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media Literacy and the Emerging Citizen is about enhancing engagement in a digital media culture and the models that educators, parents and policy makers can utilize to place media-savvy youth into positions of purpose, responsibility and power. Two specific challenges are at the core of this book's argument that media literacy is the path toward more active and robust civic engagement in the 21st century: How can media literacy enable core competencies for value-driven, diverse and robust digital media use? How can media literacy enable a more civic-minded participatory culture? These challenges are great, but they need to be examined in their entirety if media literacy is to begin to address the opportunities they present for democracy, participation and discourse in a digital media age. By presenting information that places media literacy at the center of what it means to be an engaged citizen, educators and policy makers will understand why media literacy must be integrated into formal and informal education systems before it's too late
Download or read book The Information written by James Gleick and published by Vintage. This book was released on 2011-03-01 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the bestselling author of the acclaimed Chaos and Genius comes a thoughtful and provocative exploration of the big ideas of the modern era: Information, communication, and information theory. Acclaimed science writer James Gleick presents an eye-opening vision of how our relationship to information has transformed the very nature of human consciousness. A fascinating intellectual journey through the history of communication and information, from the language of Africa’s talking drums to the invention of written alphabets; from the electronic transmission of code to the origins of information theory, into the new information age and the current deluge of news, tweets, images, and blogs. Along the way, Gleick profiles key innovators, including Charles Babbage, Ada Lovelace, Samuel Morse, and Claude Shannon, and reveals how our understanding of information is transforming not only how we look at the world, but how we live. A New York Times Notable Book A Los Angeles Times and Cleveland Plain Dealer Best Book of the Year Winner of the PEN/E. O. Wilson Literary Science Writing Award
Book Synopsis Global Civil Society? by : John Keane
Download or read book Global Civil Society? written by John Keane and published by Cambridge University Press. This book was released on 2003-04-17 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: John Keane, a leading scholar of political theory, tracks the recent development of a big idea with fresh potency - global civil society. In this timely book, Keane explores the contradictory forces currently nurturing or threatening its growth, and he shows how talk of global civil society implies a political vision of a less violent world, founded on legally sanctioned power-sharing arrangements among different and intermingling forms of socio-economic life. Keane's reflections are pitted against the widespread feeling that the world is both too complex and too violent to deserve serious reflection. His account borrows from various scholarly disciplines, including political science and international relations, to challenge the silence and confusion within much of contemporary literature on globalisation and global governance. Against fears of terrorism, rising tides of xenophobia, and loose talk of 'anti-globalisation', the defence of global civil society mounted here implies the need for new democratic ways of living.
Book Synopsis PISA 21st-Century Readers Developing Literacy Skills in a Digital World by : OECD
Download or read book PISA 21st-Century Readers Developing Literacy Skills in a Digital World written by OECD and published by OECD Publishing. This book was released on 2021-05-04 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Literacy in the 21st century is about constructing and validating knowledge. Digital technologies have enabled the spread of all kinds of information, displacing traditional formats of usually more carefully curated information such as encyclopaedias and newspapers.
