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Author : Ed Bowker Staff
Publisher : R. R. Bowker
ISBN 13 : 9780835246422
Total Pages : 3274 pages
Book Rating : 4.2/5 (464 download)
Download or read book Books In Print 2004-2005 written by Ed Bowker Staff and published by R. R. Bowker. This book was released on 2004 with total page 3274 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jeff Larson
Publisher :
ISBN 13 : 9780998713816
Total Pages : 0 pages
Book Rating : 4.7/5 (138 download)
Download or read book Digital Marketing Essentials written by Jeff Larson and published by . This book was released on 2017 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
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Publisher :
ISBN 13 : 9780996790048
Total Pages : pages
Book Rating : 4.7/5 (9 download)
Download or read book Mobile Marketing Essentials written by and published by . This book was released on 2016-07-23 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: A digital textbook on the subject of Mobile Marketing. Written and updated by Michael Becker, Paul Berney, Michael Hanley and Mary Beth McCabe. Brought to you by Stukent Inc.
Author :
Publisher :
ISBN 13 :
Total Pages : 1744 pages
Book Rating : 4.F/5 ( download)
Download or read book The Software Encyclopedia written by and published by . This book was released on 1986 with total page 1744 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Joseph F. Hair
Publisher : McGraw-Hill/Irwin
ISBN 13 :
Total Pages : 404 pages
Book Rating : 4.0/5 ( download)
Download or read book Essentials of Marketing Research written by Joseph F. Hair and published by McGraw-Hill/Irwin. This book was released on 2007-07-02 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essentials of Marketing Research concisely delivers an up-to-date review of a broad variety of marketing research topics. It takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities. The authors' years of experience in real-world marketing research is evident throughout, from their thorough treatment of qualitative research (given short shrift in many other books) to their knowledgeable coverage of sample size rules-of-thumb, conducting a background literature review, and the importance of new market research tools and techniques. Essentials of Marketing Research gives your students a strong command of market research principles, while being short enough to use alongside your favorite cases or projects.
Author : Nitin Raghunath Zaware
Publisher : Archers & Elevators Publishing House
ISBN 13 : 938324173X
Total Pages : pages
Book Rating : 4.3/5 (832 download)
Download or read book A Study of Rural Marketing mix with Respect to Essential Commodities in Ahmednagar District written by Nitin Raghunath Zaware and published by Archers & Elevators Publishing House. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Berkowitz
Publisher : Jones & Bartlett Publishers
ISBN 13 : 1284094316
Total Pages : 609 pages
Book Rating : 4.2/5 (84 download)
Download or read book Essentials of Health Care Marketing written by Berkowitz and published by Jones & Bartlett Publishers. This book was released on 2016-08-15 with total page 609 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essentials of Health Care Marketing, Fourth Edition will provide your students with a foundational knowledge of the principles of marketing and their particular application in health care. Moreover, the text offers a perspective on how these principles must shift in response to the changing environmental forces that are unique to this market.
Author : Edmund Jerome McCarthy
Publisher : Irwin Professional Publishing
ISBN 13 :
Total Pages : 524 pages
Book Rating : 4.0/5 ( download)
Download or read book Essentials of Marketing written by Edmund Jerome McCarthy and published by Irwin Professional Publishing. This book was released on 1988 with total page 524 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jo Ann Robinson
Publisher : Praeger
ISBN 13 : 9781573566056
Total Pages : 1950 pages
Book Rating : 4.5/5 (66 download)
Download or read book National Guide to Educational Credit for Training Programs 2004-2005 written by Jo Ann Robinson and published by Praeger. This book was released on 2004 with total page 1950 pages. Available in PDF, EPUB and Kindle. Book excerpt: For more than 25 years, this guide has been the trusted source of information on thousands of educational courses offered by business, labor unions, schools, training suppliers, professional and voluntary associations, and government agencies. These courses provide academic credit to students for learning acquired at such organizations as AT&T, Citigroup, Delta Air Lines, General Motors University, NETg, and Walt Disney World Resort. Each entry in the comprehensive ^INational Guide^R provides: ^L ^L ^DBL Course title ^L ^DBL Location of all sites where the course is offered^L ^DBL Length in hours, days, or weeks ^L ^DBL Period during which the credit recommendation applies^L ^DBL Purpose for which the credit was designed ^L ^DBL Learning outcomes ^L ^DBL Teaching methods, materials, and major subject areas covered^L ^DBL College credit recommendations offered in four categories (by level of degrees) and expressed in semester hours and subject areas(s) in which credit is applicable. ^L ^L The introductory section includes ACE Transcript Service information. For more than 25 years, this guide has been the trusted source of information on thousands of educational courses offered by business, labor unions, schools, training suppliers, professional and voluntary associations, and government agencies. These courses provide academic credit to students for learning acquired at such organizations as AT&T, Citigroup, Delta Air Lines, General Motors University, NETg, and Walt Disney World Resort. Each entry in the comprehensive ^INational Guide^R provides: ^L ^L ^DBL Course title ^L ^DBL Location of all sites where the course is offered^L ^DBL Length in hours, days, or weeks ^L ^DBL Period during which the credit recommendation applies^L ^DBL Purpose for which the credit was designed ^L ^DBL Learning outcomes ^L ^DBL Teaching methods, materials, and major subject areas covered^L ^DBL College credit recommendations offered in four categories (by level of degrees) and expressed in semester hours and subject areas(s) in which credit is applicable. ^L ^L The introductory section includes ACE Transcript Service information.
Author : Nina King, geb. Schweinsberg
Publisher : diplom.de
ISBN 13 : 3832499792
Total Pages : 65 pages
Book Rating : 4.8/5 (324 download)
Download or read book Application of Search Engine Marketing Methods in order to generate High-Quality Traffic written by Nina King, geb. Schweinsberg and published by diplom.de. This book was released on 2006-11-22 with total page 65 pages. Available in PDF, EPUB and Kindle. Book excerpt: Inhaltsangabe:Abstract: In a time of tightening budgets, rising bankruptcies and heightened job insecurity, all commerce, be it a major corporation or simply that of a sole operator, must improve its ROI (Return On Investment) rate in order to ensure its continued sustainability. This factor is the key performance indicator (KPI) for any business. The goal of improved ROI becomes all the more difficult when comparing the effectiveness of competing marketing strategies because intangible factors in the purchasing decision such as brand awareness as well as product credibility and loyalty cannot be easily quantified. Even the consumer often has an unconscious preference for one particular product over another. In this regard online marketing offers the advantage of the pull-principle: the user, who pulls the information that he/she is seeking for directly from the Internet, initiates all activities. This implies that a relationship is established between the corporation and consumer. With 90 percent of all Internet users choosing to access a SE during a given session, this first point of contact becomes often decisive in the success or failure for the online marketing concept. Nevertheless, there is an inter-dependency between both the attractiveness and the ability to locate a website, i.e. its findability . A website s content may be highly interesting and appropriate to the user s needs but it will be condemned to failure if it cannot be correctly sourced (i.e. ranked) by a SE. Be that as it may, every top ranked website will be rejected if content and usability disappoint expectations. This report intends to show how Search Engine Optimization (SEO) can be used in a strategic context as the first part of the lead process. SEO highlights the importance of keyword decisions in order to attract customers who secure high conversion rates and thus increase sales, be it online or offline. The first part of this analysis will explain the technical background of how SEs and keywords work. Also, there are several influential factors that should be considered when optimizing keywords for one s business, such as SE algorithms, the SE market, the consumer and his position in the buying cycle as well as online competitors. These aspects are discussed in the second part of this analysis. The final part will present the concept of Online Performance Measurement & Management (OPMM) and demonstrate how Search Engine Marketing (SEM) can affect a business [...]
Author : Taniar, David
Publisher : IGI Global
ISBN 13 : 9781605660547
Total Pages : 3721 pages
Book Rating : 4.6/5 (65 download)
Download or read book Mobile Computing: Concepts, Methodologies, Tools, and Applications written by Taniar, David and published by IGI Global. This book was released on 2008-11-30 with total page 3721 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This multiple-volume publication advances the emergent field of mobile computing offering research on approaches, observations and models pertaining to mobile devices and wireless communications from over 400 leading researchers"--Provided by publisher.
Author : Yaw Boadu-Ayeboafoh
Publisher : Graphic Communications Group
ISBN 13 :
Total Pages : 48 pages
Book Rating : 4./5 ( download)
Download or read book Daily Graphic written by Yaw Boadu-Ayeboafoh and published by Graphic Communications Group. This book was released on 2006-03-29 with total page 48 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Mercè Gisbert
Publisher : PUBLICACIONS UNIVERSITAT ROVIRA I VIRGILI
ISBN 13 : 8484243761
Total Pages : 212 pages
Book Rating : 4.4/5 (842 download)
Download or read book Teaching and Learning in Digital World written by Mercè Gisbert and published by PUBLICACIONS UNIVERSITAT ROVIRA I VIRGILI. This book was released on 2015-06-11 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many reports over the last few years have analysed the potential use of games, videogames, 3D environments and virtual reality for educational purposes. Numerous emerging technological devices have also appeared that will play important roles in the development of teaching and learning processes. In the context of these developments, learning rather than teaching becomes the main axis in the organisation of the educational process. This process has now gone beyond the analogue world and face-toface education to enter the digital world, where new learning environments are being produced with ever greater doses of realism. Teaching and Learning in Digital Worlds examines the teaching and learning process in 3D virtual environments from both the theoretical and practical points of view.
Author : Patricia M. Flynn
Publisher : Routledge
ISBN 13 : 1351285300
Total Pages : 182 pages
Book Rating : 4.3/5 (512 download)
Download or read book Overcoming Challenges to Gender Equality in the Workplace written by Patricia M. Flynn and published by Routledge. This book was released on 2017-09-08 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many businesses and organizations are increasingly aware of the case for promoting gender equality, both within and outside their organizational boundaries. Evidence suggests that gender equality in the workplace boosts performance, and legal frameworks in many countries mandate specific action on gender inequality in the workplace. However, despite organizational policies on promoting equality and equal opportunities, there remain challenges to be overcome in many businesses, including throughout their supply chains. The book provides research rationales as to why responsible organizations must address the issue of gender equality in the workplace. It also presents case studies, action research and examples of good practices, describing how businesses and organizations are working to promote gender equality in various contexts. The book is designed to support the rationale for gender equality in business and organizations, providing evidence of implementation of gender equality in the workplace and advice on how to deal with and overcome challenges. It will be of interest to academics, employees, practitioners, policy-makers, businesses, institutions and organizations.
Author : Harlan E. Spotts
Publisher : Springer
ISBN 13 : 3319117610
Total Pages : 308 pages
Book Rating : 4.3/5 (191 download)
Download or read book Revolution in Marketing: Market Driving Changes written by Harlan E. Spotts and published by Springer. This book was released on 2014-10-23 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 2006 Academy of Marketing Science (AMS) Annual Conference held in San Antonio, Texas, entitled Revolution in Marketing: Market Driving Changes.
Author : Richard E. Neapolitan
Publisher : Elsevier
ISBN 13 : 0080555675
Total Pages : 427 pages
Book Rating : 4.0/5 (85 download)
Download or read book Probabilistic Methods for Financial and Marketing Informatics written by Richard E. Neapolitan and published by Elsevier. This book was released on 2010-07-26 with total page 427 pages. Available in PDF, EPUB and Kindle. Book excerpt: Probabilistic Methods for Financial and Marketing Informatics aims to provide students with insights and a guide explaining how to apply probabilistic reasoning to business problems. Rather than dwelling on rigor, algorithms, and proofs of theorems, the authors concentrate on showing examples and using the software package Netica to represent and solve problems. The book contains unique coverage of probabilistic reasoning topics applied to business problems, including marketing, banking, operations management, and finance. It shares insights about when and why probabilistic methods can and cannot be used effectively. This book is recommended for all R&D professionals and students who are involved with industrial informatics, that is, applying the methodologies of computer science and engineering to business or industry information. This includes computer science and other professionals in the data management and data mining field whose interests are business and marketing information in general, and who want to apply AI and probabilistic methods to their problems in order to better predict how well a product or service will do in a particular market, for instance. Typical fields where this technology is used are in advertising, venture capital decision making, operational risk measurement in any industry, credit scoring, and investment science. - Unique coverage of probabilistic reasoning topics applied to business problems, including marketing, banking, operations management, and finance - Shares insights about when and why probabilistic methods can and cannot be used effectively - Complete review of Bayesian networks and probabilistic methods for those IT professionals new to informatics.
Author :
Publisher :
ISBN 13 :
Total Pages : 320 pages
Book Rating : 4.0/5 ( download)
Download or read book Resources in Education written by and published by . This book was released on 1998 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt:
