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Essentials Of Health Care Marketing
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Book Synopsis Essentials of Health Care Marketing by : Berkowitz
Download or read book Essentials of Health Care Marketing written by Berkowitz and published by Jones & Bartlett Publishers. This book was released on 2016-08-15 with total page 609 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essentials of Health Care Marketing, Fourth Edition will provide your students with a foundational knowledge of the principles of marketing and their particular application in health care. Moreover, the text offers a perspective on how these principles must shift in response to the changing environmental forces that are unique to this market.
Book Synopsis Essentials of Health Care Marketing by : Eric N. Berkowitz
Download or read book Essentials of Health Care Marketing written by Eric N. Berkowitz and published by Jones & Bartlett Learning. This book was released on 2006 with total page 452 pages. Available in PDF, EPUB and Kindle. Book excerpt: Health Sciences & Professions
Book Synopsis Essentials of Health Care Marketing by : Eric N. Berkowitz
Download or read book Essentials of Health Care Marketing written by Eric N. Berkowitz and published by Jones & Bartlett Learning. This book was released on 2021-03-22 with total page 806 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essentials of Health Care Marketing, Fifth Edition provides students with a foundational knowledge of the principles of marketing and their particular application in health care. Offering an engaging and accessible approach, the Fifth Edition of this highly current text offers new content on social media and digital marketing, a thorough consideration of ethics, and additional multimedia to add relevance and further engage students. New to the Fifth Edition: New chapter on social media and digital marketing to fully explore marketing for the modern college student who is constantly engaged by social media. New chapter on ethics that covers areas of topical interest and debate in health care marketing. Coverage of the most current, cutting-edge developments in the field including: invigorating discussions in marketing theory, the new concept of “Customer Empowerment,” wholly revised discussion of pricing in relation to trends in value-based payment, new pricing and payment models,
Book Synopsis Health Care Marketing by : John L. Fortenberry
Download or read book Health Care Marketing written by John L. Fortenberry and published by Jones & Bartlett Learning. This book was released on 2010 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written from the perspective of the healthcare marketing professional, Health Care Marketing: Tools and Techniques presents a series of 39 essential marketing tools and demonstrates their application in the health care environment.Ideal for undergraduate and graduate courses in health care marketing or health care strategy, the tools cover a broad spectrum of topics including product development and portfolio analysis; branding and identity management; target marketing; consumer behavior and product promotions; environmental analysis and competitive assessment; marketing management; and marketing strategy and planning.Each chapter focuses on a specific marketing tool and can be read as stand-alone presentation of the topic. Step-by-step guidelines take the reader through techniques that range from time-tested marketing classics to new models that will undoubtedly become classics in time.
Book Synopsis Cases in Health Care Marketing by : John L. Fortenberry
Download or read book Cases in Health Care Marketing written by John L. Fortenberry and published by Jones & Bartlett Learning. This book was released on 2011 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cases in Health Care Marketingfeatures over 30 case studies that explore real-world scenarios faced by healthcare marketing executives. Divided into seven sections, the book covers issues in product development and portfolio analysis; branding and identity management; target marketing; consumer behavior and product promotions; environmental analysis and competitive assessment; marketing management; and marketing strategy and planning.
Book Synopsis Healthcare Marketing by : Leigh Cellucci
Download or read book Healthcare Marketing written by Leigh Cellucci and published by . This book was released on 2013 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Essentials of Management for Healthcare Professionals by : Hari Singh
Download or read book Essentials of Management for Healthcare Professionals written by Hari Singh and published by Taylor & Francis. This book was released on 2017-12-15 with total page 283 pages. Available in PDF, EPUB and Kindle. Book excerpt: Medical care is an industry and private providers and hospitals are the major service providers. They operate on business principles. Hospitals are getting highly specialized and complex. The diagnostics and therapeutics are technology intensive. Private establishments have to compete with one another to remain in business. They strive to induct the best talent and latest technical know-how, resulting in ever-increasing costs to patients. Patients, who pay high charges, demand quality as a matter of right. To meet the challenge, hospitals are constrained to bring in professionalism in their systems and services. They appoint qualified professional managers to manage their clinics and hospitals with a view to sparing health professionals to focus on clinical care. Whether right or wrong, ‘management’ is often associated with authority and power. As a result, the medical professionals are reduced to secondary level in some organizations. To retain commanding positions in medical organizations, it has become necessary for the healthcare professionals to learn ‘management’, at least its basics. On the other hand, non-medical managers while managing healthcare services do not get the required cooperation from the medical professionals, as the latter are often secretive and not willing to share medical knowledge. If medical knowledge is demystified, non-medical managers can perform many functions in healthcare organizations proficiently. Both medical and non-medical managers can complement each other in providing quality healthcare services. The book aims to orient clinicians (including physicians and nurses) and other healthcare professionals on the essentials of business management and to familiarize them with management terms and jargon. They can learn to be effective managers besides being health professionals. Similarly, non- medical managers can get familiarized to nuances of clinical care and special managerial requirements of healthcare facilities. They all will be able to relate processes in healthcare settings with the concepts of business management. They can develop expertise on patient relationship management
Book Synopsis Health Care Market Strategy by : Steven G. Hillestad
Download or read book Health Care Market Strategy written by Steven G. Hillestad and published by Jones & Bartlett Learning. This book was released on 2018-11-30 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: Health Care Market Strategy: From Planning to Action, Fifth Edition, a standard reference for nearly 20 years, bridges the gap between marketing theory and implementation by showing you, step-by-step, how to develop and execute successful marketing strategies using appropriate tactics. Put the concepts you learned in introductory marketing courses into action using the authors’ own unique model—called the strategy/action match—from which you will learn how to determine exactly which tactics to employ in a variety of settings.
Book Synopsis Strategic Marketing For Health Care Organizations by : Philip Kotler
Download or read book Strategic Marketing For Health Care Organizations written by Philip Kotler and published by John Wiley & Sons. This book was released on 2021-02-17 with total page 418 pages. Available in PDF, EPUB and Kindle. Book excerpt: A thorough update to a best-selling text emphasizing how marketing solves a wide range of health care problems There has been an unmet need for a health care marketing text that focuses on solving real-world health care problems. The all new second edition of Strategic Marketing for Health Care Organizations meets this need by using an innovative approach supported by the authors' deep academic, health management, and medical experience. Kotler, Stevens, and Shalowitz begin by establishing a foundation of marketing management principles. A stepwise approach is used to guide readers through the application of these marketing concepts to a physician marketing plan. The value of using environmental analysis to detect health care market opportunities and threats then follows. Readers are shown how secondary and primary marketing research is used to analyze environmental forces affecting a wide range of health care market participants. The heart of the book demonstrates how health management problems are solved using marketing tools and the latest available market data and information. Since the health care market is broad, heterogenous, and interconnected, it is important to have a comprehensive perspective. Individual chapters cover marketing for consumers, physicians, hospitals, health tech companies, biopharma companies, and social cause marketing – with strategies in this last chapter very relevant to the Covid-19 pandemic. Each chapter gives readers the opportunity to improve marketing problem-solving skills through discussion questions, case studies, and exercises.
Book Synopsis Essentials of Health and Wellness by : James Robinson
Download or read book Essentials of Health and Wellness written by James Robinson and published by Cengage Learning. This book was released on 2005 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Each of the 13 million high school students in public high schools are required to take one semester of health education. For health instruction to be successful, the instructional program should be grounded in good science, include a behavioral component, and be packaged in a way that can be easily implemented. Essentials of Health and Wellness provides the teacher with everything needed to engage the learner and to create a successful health course. It is designed to be student friendly and is centered on the important, but often overlooked, notion of building personal wellness. All health concepts are brought back to the student, who is encouraged to develop positive wellness behaviors through the creation of a personal wellness plan. Based on the framework of the National Standards for School Health Education, this product is the total package for high school health education. With a small but rich ancillary offering, including a separate Sexuality Supplement (ISBN 1-4018-1525-1)that goes into greater detail about sensitive issues that may not be desirable to all school districts and a free Online Companion with additional lesson plans, teaching activities, and student worksheets, this text provides teachers with a well-rounded, effective system for health education instruction.
Book Synopsis Essentials of Strategic Planning in Healthcare, Third Edition by : Jeffrey P. Harrison
Download or read book Essentials of Strategic Planning in Healthcare, Third Edition written by Jeffrey P. Harrison and published by . This book was released on 2020-10-30 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book fully explains strategic plan development and implementation in a healthcare organization-from conducting an environmental assessment to communicating the plan to stakeholders-as well as the factors that influence strategic planning effectiveness, including organizational culture, physician involvement, and planning across the continuum of healthcare services"--
Book Synopsis Health Care Marketing Plans by : Steven G. Hillestad
Download or read book Health Care Marketing Plans written by Steven G. Hillestad and published by Jones & Bartlett Learning. This book was released on 1991 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: Health Care Marketing Plans offers health care managers & marketeers step-by-step advice on how to develop & implement a successful marketing strategy for their facility.
Book Synopsis Essentials of Healthcare Management by : Leigh Cellucci
Download or read book Essentials of Healthcare Management written by Leigh Cellucci and published by Gateway to Healthcare Manageme. This book was released on 2019 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Revision of: Essential techniques for healthcare managers / Leigh W. Cellucci and Carla Wiggins. 2010.
Download or read book RESULTS written by Scott Weintraub and published by Advantage Media Group. This book was released on 2015 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: DISRUPTION CREATES OPPORTUNITY FOR THOSE WHO EMBRACE CHANGE. NEW WINNERS AND LOSERS WILL EMERGE. THIS BOOK WILL HELP YOU AND YOUR COMPANY THRIVE IN THE AGE OF DISRUPTION. The informational and technological revolutions have forever changed the practice of medicine. We analyze data in a flash and marketers deliver it with pinpoint accuracy at just the right moment. When patients put their trust in our brands and place their lives in our hands, marketers have to quickly analyze the data accessible to us so we can deliver the right information at the right time, all while navigating the complexities of industry regulations. Timely messaging through the patient journey provides marketers today with an unprecedented opportunity. We must capitalize on this opportunity in order to stay relevant and profitable in the changing landscape. Results shows you the biggest trends happening now so you can be heard above the noise, deliver meaningful value, and to build real brand loyalty to drive your pharmaceutical and healthcare marketing far into the future. This book is essential reading for developers, manufacturers, and marketers of pharmaceutical and healthcare companies as well as the agencies, partners, publishers, suppliers and other service providers that support them in their marketing efforts. Authors RJ Lewis, Scott Weintraub, Brad Sitler, Joanne McHugh, and Roger Zan each share key insights into the growing trends in healthcare that you need to understand in order to better market your products. Join them at the front line as they speak to over a dozen executives of global pharmaceutical manufacturing companies to hear the technology, regulation, and the ever-shifting marketing challenges they see in front of them that could spell big opportunities for your company.
Book Synopsis Essentials of Men's Health by : Shalender Bhasin
Download or read book Essentials of Men's Health written by Shalender Bhasin and published by McGraw Hill Professional. This book was released on 2020-10-02 with total page 411 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introducing a comprehensive, interdisciplinary textbook on male health issues Essentials of Men’s Health is a timely new resource that focuses on the pathophysiologic basis of major men’s health problems. The text is enhanced by evidence-based algorithms for disease management, and integrated models of patient-centered treatments. Clinicians will find valuable guidance on how to optimize workflow, patient education tools, consistent with current trends in healthcare delivery. Essentials of Men’s Health is authored by a roster of international experts in primary care, endocrinology, andrology, and urology. The book is divided into five sections: Physiology of the Male Reproductive System, Androgen Disorders, Sexual Dysfunction in Men, Fertility Regulation and Infertility, and Urologic Disorders in Primary Care
Book Synopsis Marketing Health Services by : Richard K. Thomas
Download or read book Marketing Health Services written by Richard K. Thomas and published by . This book was released on 2020 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book explains the traditional and contemporary approaches that healthcare marketers rely on and that enable healthcare organizations to rise above current trends and turmoil to position themselves for the future healthcare environment"--
Book Synopsis Essentials of Health Care Marketing with Nav Scenario for Marketing by : Eric N. Berkowitz
Download or read book Essentials of Health Care Marketing with Nav Scenario for Marketing written by Eric N. Berkowitz and published by Jones & Bartlett Publishers. This book was released on 2021-03-29 with total page 600 pages. Available in PDF, EPUB and Kindle. Book excerpt: This bundle includes Essentials of Health Care Marketing, Fifth Edition with the Navigate Scenario for Marketing.
