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Essentials Of Consumer Behavior
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Book Synopsis Essentials of Consumer Behavior by : Debra L. Stephens
Download or read book Essentials of Consumer Behavior written by Debra L. Stephens and published by Taylor & Francis. This book was released on 2016-10-26 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essentials of Consumer Behavior offers an alternative to traditional textbooks for graduate students. Shorter than competing books, but no less rigorous, it includes unique material on vulnerable consumers and ethics. Balancing a strong academic foundation with a practical approach, Stephens emphasizes that consumer behavior does not simply equate to buyer behavior. She examines the thoughts, feelings, and behaviors that shape consumers’ attitudes and motivations in relation to brands, products, and marketing messages. Providing a concise guide to the discipline, the author covers key themes such as vulnerable consumers, new technologies, and collaborative consumption. The book is supported by a rich companion website offering links to videos and podcasts, surveys, quizzes, further readings, and more. It will be a valuable text for any graduate student of consumer behavior or marketing, as well as any interested consumers.
Book Synopsis Essentials of Consumer Behavior by : Debra L. Stephens
Download or read book Essentials of Consumer Behavior written by Debra L. Stephens and published by Taylor & Francis. This book was released on 2023-03-01 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: This thoroughly updated second edition of Essentials of Consumer Behavior offers a concise alternative to traditional textbooks with a practice-based approach. Stephens emphasizes that consumer behavior does not simply equate to buyer behavior. She examines the thoughts, feelings, and behaviors that shape consumers’ attitudes and motivations in relation to brands, products, and marketing messages. The new edition of this concise guide to the discipline offers comprehensive coverage of issues including: Technology now integrated into all chapters Consumer vulnerability, expanded beyond young consumers and persons with disabilities to include the economically disadvantaged and those marginalized because of ethnicity and gender Consumers’ roles in the lives of nonhuman animals, with extensive discussion of the consumer journey toward acquiring an animal companion and the impact of pet ownership on consumers’ non-pet-related purchases Suitable for marketing and consumer behavior students at advanced undergraduate and postgraduate levels, this clearly written and thorough textbook will keep students engaged and help them to become savvier marketers. Online resources include links to videos and podcasts, further reading, questions, and exercises. Instructor supplements include PowerPoint slides and chapter quizzes.
Book Synopsis Consumer Behavior For Dummies by : Laura Lake
Download or read book Consumer Behavior For Dummies written by Laura Lake and published by John Wiley & Sons. This book was released on 2009-05-11 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer behaviour.
Book Synopsis Essentials of Consumer Behavior by : Carl E. Block
Download or read book Essentials of Consumer Behavior written by Carl E. Block and published by . This book was released on 1979 with total page 676 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Consumer Behavior by : Raju M.S. & Dominique Xardel
Download or read book Consumer Behavior written by Raju M.S. & Dominique Xardel and published by Vikas Publishing House. This book was released on 2004 with total page 367 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Book Adopts A Basic Approach Building Up From Consumer Behavior Fundamentals In A Logical Sequence To Enable The Reader To Understand And Utilize The Sciences Of Consumer Behavior. A Novel Feature Incorporated Is The Inclusion Of A Section At The End
Book Synopsis The Psychology of Consumer Behavior by : Brian Mullen
Download or read book The Psychology of Consumer Behavior written by Brian Mullen and published by Psychology Press. This book was released on 2013-06-17 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: After years of study in the area of consumer behavior, Mullen and Johnson bring together a broad survey of small answers to a big question: "Why do consumers do what they do?" This book provides an expansive, accessible presentation of current psychological theory and research as it illuminates fundamental issues regarding the psychology of consumer behavior. The authors hypothesize that an improved understanding of consumer behavior could be employed to more successfully influence consumers' use of products, goods, and services. At the same time, an improved understanding of consumer behavior might be used to serve as an advocate for consumers in their interactions in the marketplace.
Download or read book Consumer Behavior written by Solomon and published by Pearson Education India. This book was released on 1973 with total page 562 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Essentials of consumer behavior by : Samuel M. Salvador
Download or read book Essentials of consumer behavior written by Samuel M. Salvador and published by . This book was released on with total page 285 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Emotion and Reason in Consumer Behavior by : Arjun Chaudhuri
Download or read book Emotion and Reason in Consumer Behavior written by Arjun Chaudhuri and published by Routledge. This book was released on 2006-08-14 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: Emotion and Reason in Consumer Behavior provides new insights into the effects that emotion and rational thought have on marketing outcomes. It uses sound academic research at a level students and professionals can understand.
Book Synopsis Essentials of Consumer Behavior by : Carl E. Block
Download or read book Essentials of Consumer Behavior written by Carl E. Block and published by . This book was released on 1976 with total page 415 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Consumer Behavior by : Stefan Hoffmann
Download or read book Consumer Behavior written by Stefan Hoffmann and published by Springer Nature. This book was released on 2023-01-03 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Detailed textbook with a focus on consumer behavior research This textbook addresses the central question of whether and in what way advertising has a lasting influence on the purchase decision process. For this purpose, it takes a look at the focus of consumer behavior and market research. In the course of this, the work conveys the basics of consumer behaviour in a comprehensible and clear language. Why is the shopping cart fuller than planned? Why does everyone want the latest smartphone so badly? The authors Stefan Hoffmann and Payam Akbar address the following topics in their book "Consumer Behaviour": They begin with the understanding of the term and briefly outline the theoretical as well as methodological approach to consumer behaviour. They then discuss influences on consumer behaviour, which take place first and foremost within us: Motivation, emotion and cognition as well as attitude and decision. They then show that behaviour differs systematically between different consumer groups. For this purpose, they consider influences from the social, physical and media environment. At the end of the consumer behavior book, they illustrate how buying behavior is embedded in general societal developments and thus constantly changes over time. This second edition of the book has been revised and updated by the authors. Clear textbook for exam preparation with many practical aids The Consumer Behavior textbook is intended for students in the following disciplines: Business Administration Psychology Communications Related disciplines It follows a consistent didactic concept: as a reader, you observe the fictional characters Lea and Ben in numerous consumption situations. In this way, you get to know essential theories and models in a lively way and close to everyday life. The following elements also help you to quickly grasp and effectively learn the contents of the textbook "Consumer Behaviour": Case studies Descriptions of relevant studies QR codes to video content (e.g. videos and websites) This makes this book ideal for reviewing lectures and preparing for exams. At the end of each chapter you will find questions for self-monitoring and recommended reading.
Book Synopsis Consumer Behavior and Insights by : Diane Phillips
Download or read book Consumer Behavior and Insights written by Diane Phillips and published by Oxford University Press, USA. This book was released on 2020 with total page 592 pages. Available in PDF, EPUB and Kindle. Book excerpt: Historical and current perspectives on consumption -- A historical context for understanding consumption -- Contemporary perspectives on consumer behavior -- Consumer research -- Micro-view of consumption -- Perceptual processes -- Learning and memory -- Personality, self, and motivation -- Attitude theory and behavior change -- Decision-making and involvement -- Macro-view of consumption -- Patterns of buyer behavior -- Groups, social processes, and communications -- Culture -- Where are we going? -- Ethics and social responsibility -- Future trends in consumer behavior -- Glossary -- Index.
Book Synopsis Essentials of Marketing Research by : Kenneth E. Clow
Download or read book Essentials of Marketing Research written by Kenneth E. Clow and published by SAGE. This book was released on 2013-01-09 with total page 521 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essentials of Marketing Research takes an applied approach to the fundamentals of marketing research by providing examples from the business world of marketing research and showing students how to apply marketing research results. This text focuses on understanding and interpreting marketing research studies. Focusing on the 'how-to' and 'so what' of marketing research helps students understand the value of marketing research and how they can put marketing research into practice. There is a strong emphasis on how to use marketing research to make better management decisions. The unique feature set integrates data analysis, interpretation, application, and decision-making throughout the entire text. The text opens with a discussion of the role of marketing research, along with a breakdown of the marketing research process. The text then moves into a section discussing types of marketing research, including secondary resources, qualitative research, observation research, and survey research. Newer methods (e.g. using blogs or Twitter feeds as secondary resources and using online focus groups) are discussed as extensions of traditional methods such. The third section discusses sampling procedures, measurement methods, marketing scales, and questionnaires. Finally, a section on analyzing and reporting marketing research focuses on the fundamental data analysis skills that students will use in their marketing careers. Features of this text include: - Chapter Openers describe the results of a research study that apply to the topics being presented in that chapter. These are taken from a variety of industries, with a greater emphasis on social media and the Internet. - A Global Concerns section appears in each chapter, helping prepare students to conduct market research on an international scale.This text emphasizes the presentation of research results and uses graphs, tables, and figures extensively. - A Statistics Review section emphasizes the practical interpretation and application of statistical principles being reviewed in each chapter. - Dealing with Data sections in each chapter provide students with opportunities to practice interpreting data and applying results to marketing decisions. Multiple SPSS data sets and step-by-step instructions are available on the companion site to use with this feature. - Each Chapter Summary is tied to the chapter-opening Learning Objectives. - A Continuing Case Study follows a group of students through the research process. It shows potential trade-offs, difficulties and flaws that often occur during the implementation of research project. Accompanying case questions can be used for class discussion, in-class group work, or individual assignments. - End-of-Chapter Critical Thinking Exercises are applied in nature and emphasize key chapter concepts. These can be used as assignments to test students' understanding of marketing research results and how results can be applied to decision-making. - End-of-chapter Your Research Project provides more challenging opportunities for students to apply chapter knowledge on an in-depth basis, and thus olearn by doing.
Book Synopsis Consumer Behavior and Essentials of Marketing by : Delbert I. Hawkins
Download or read book Consumer Behavior and Essentials of Marketing written by Delbert I. Hawkins and published by McGraw-Hill/Irwin. This book was released on 1994-12 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Essentials of Marketing Research by : Lawrence S. Silver
Download or read book The Essentials of Marketing Research written by Lawrence S. Silver and published by Routledge. This book was released on 2013 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: Identifying and assessing the ways in which changes in the marketing mix affect consumer behavior is key to a successful marketing strategy. This book guides the student in designing, conducting and interpreting marketing research. This comprehensive textbook covers the full range of topics, including: Secondary research and data mining ; Internet marketing research ; Qualitative and exploratory research ; Statistical analysis and Marketing research ethics. With learning objectives at the beginning of each chapter, a host of cases and a comprehensive companion website, this book offers a range of tools to help students develop and test their research and analytical skills.
Book Synopsis Consumer Behavior by : Harold W. Berkman
Download or read book Consumer Behavior written by Harold W. Berkman and published by N T C Business Books. This book was released on 1997 with total page 660 pages. Available in PDF, EPUB and Kindle. Book excerpt: An attractive, lively text for use in undergraduate courses in marketing and advertising in communications, business, and marketing departments. Deals with the consumer's decision making process, psychological influences such as values and personality, sociological influences such as subculture and social class, and related issues including public policy and consumer advocacy. Learning aids include chapter summaries, key terms, discussion questions, and projects, plus boxes on marketer and consumer perspectives, and color photos, illustrations, and diagrams. Annotation copyrighted by Book News, Inc., Portland, OR
Book Synopsis Handbook of Consumer Behavior by : Thomas S. Robertson
Download or read book Handbook of Consumer Behavior written by Thomas S. Robertson and published by Prentice Hall. This book was released on 1991 with total page 640 pages. Available in PDF, EPUB and Kindle. Book excerpt: An exploration of the field of consumer behaviour research. Focusing on theoretical approaches underlying consumer behaviour, the editors include the application of behavioural concepts to the study of consumer information processing, decision making, attitude change, and affect.
