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Essays On The Impact Of Social Influence On Consumer Decision Making And Market Outcomes
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Book Synopsis Essays on the Impact of Social Influence on Consumer Decision Making and Market Outcomes by : Leonard Rackowitz
Download or read book Essays on the Impact of Social Influence on Consumer Decision Making and Market Outcomes written by Leonard Rackowitz and published by . This book was released on 2020* with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Social Influence and Consumer Behavior by : Daniel J. Howard
Download or read book Social Influence and Consumer Behavior written by Daniel J. Howard and published by Psychology Press. This book was released on 2014-09-11 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection of innovative essays examines the effects of social influence on consumer behavior processes and outcomes. The research focus is on social and consumer theory in helping to understand the interface between these two domains, with chapters investigating this interface from multiple perspectives thus providing diverse theoretical contributions to the discussion. This book was originally published as a special issue of the journal Social Influence.
Book Synopsis Three Essays on Marketing and Public Policies by : Stephen Bok
Download or read book Three Essays on Marketing and Public Policies written by Stephen Bok and published by . This book was released on 2019 with total page 133 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over three essays this project reviews social conditioning and the influence on consumer decision-making. Essay one analyzes health associations between fruit and average daily caloric intake. The relative impact is greater for food possessing unique lay belief associations. Essay two investigates ethical leadership in a social media context. The study primes hypocritical leadership and the impact on consumer perceptions of a company. Essay three studies outcomes to a CEO's response addressing damaging social media information about a company. Moderators reduce the effect of perceived unethical leadership. Implications on marketing policies are discussed.
Book Synopsis The Psychology of Consumer and Social Influence by : Daniel J. Howard
Download or read book The Psychology of Consumer and Social Influence written by Daniel J. Howard and published by Nova Science Publishers. This book was released on 2016 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book stands out from other books on the topic of influence. Most books on influence or persuasion select authors to focus on subsets of theoretical issues within a fairly narrow research focus. In this book, you will find a set of consumer and social researchers - some among the best in the country who address topics within their areas of expertise. The papers presented here should have a unique appeal because of the diverse range of issues that are examined. The papers are broadly connected within the consumer and social influence domain, but vary considerably in the theoretical matters the chapters address: empirical studies on how indirect social influence can affect different styles of thinking that result in counterintuitive outcomes; new insights into the issue of self-control as a limited resource and how it affects susceptibility to persuasion and compliance; the different types of appeals most effective in facilitating abstinence from unhealthy habits; how the effectiveness of a companys public response to brand failures is contingent on different factors involved in such failures; the persuasiveness of different forms of online versus offline consumer influence strategies; an expanded theoretical approach to social responsiveness integrated into an emerging area of theoretical physics: socio-physical modeling; and finally a controversial chapter that defines, tests and validates a scale that measures a commonly used descriptive vulgarity (negative influence) and then demonstrates its utility in predicting interpersonal and social problems. The empirical and conceptual chapters compiled in this book should be of interest to researchers working in the areas of consumer or social influence looking for new theoretical insights and ideas to investigate, as well as for those seeking stimulating questions or results for classroom learning and discussion. This book provides both.
Book Synopsis Essays on Social Effects and Social Media by : Tong Bao
Download or read book Essays on Social Effects and Social Media written by Tong Bao and published by . This book was released on 2011 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Two significant phenomena emerge from recent internet development: consumers are influenced by social network; and consumers engage in consumption and production of user-generated content. This dissertation studies social influence and social media. In Chapter 1, we study how summer internship employer choices of MBA students at a major university are influenced by the choices made by their fellow students. We develop a simultaneous model of each individual's choice as a function of other students' choices. Our model of interdependence in decision making is structural and equilibrium-based. Also, the model is general enough to allow both positive and negative effects of average group choices on any individual's decision. The structure of our data enables us to identify endogenous social effects separately from exogenous or correlated effects. Specifically, in our data we see each student making choices about whether or not to apply for each job opening; exogenous and correlated effects do not vary in this sample and therefore endogenous effects are identified. We employ a two-stage procedure to address the endogeneity of choices: we estimate empirical choice probabilities in the first stage, and taste parameters for employer attributes and peer influence in the second stage. Our results show that as expected, students prefer jobs with strong employer attributes (e.g. high salary, large firm size). In addition, students are influenced by their peers' choices. However, in contrast to previous studies, we find negative (rather than positive) social effects. That is, strong attributes also make an internship employer less attractive, leading to a lower choice probability relative to cases of zero or positive social effects. This negative social effect is consistent with congestion, i.e. students are aware that a good internship will attract the interest of more students, thus lowering the odds of getting it. We find that these negative social effects are stronger for students with more work experience and stronger GMAT scores. While positive social effect leads to concentration of choices, negative social effect helps prevent concentration. In chapter 2, we analyze how large content-sharing websites operate for companies like Google and Yahoo. A content website provider needs to understand content users to achieve different objectives. Consumers searching content take sampling probability as given in deciding consumption, and producers are motivated by endorsement. Sampling probability is a key policy instrument. Endorsement may explain why a small number of producers generate most content. Individual behaviors alone cannot explain genesis and persistence of sampling probability and endorsement. Two distinguishing features of content-being free and non-rival preclude application of celebrated market equilibrium theory. We develop a content equilibrium from first principles. Consumer and producer can be compatible, and their interaction gives rise to endogenous sampling probability and endorsement. Inequality arises: higher quality producers always earn more endorsement and produce more content; and higher quality content is easier to find. Content system is optimal for consumer welfare despite inequality. Content system possesses a self-organization property to find equilibrium from other less desired states. We use this framework to show policy conflict may arise due to content firm's multiple identities.
Book Synopsis Rationalised panics. The consequences of strategic uncertainty during financial crisis by : Tijmen Roderik Danie͏̈ls
Download or read book Rationalised panics. The consequences of strategic uncertainty during financial crisis written by Tijmen Roderik Danie͏̈ls and published by Rozenberg Publishers. This book was released on 2009 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Essays on congruence theory in marketing by : Robér Rollin
Download or read book Essays on congruence theory in marketing written by Robér Rollin and published by Springer Nature. This book was released on 2022-09-30 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital products are intangible goods, mainly presented visually and acoustically to consumers in the form of videos, images, texts, and music that can be bought, downloaded, or streamed via various web stores. Their consumption primarily fulfills hedonic needs. Before purchasing, a consumer's interaction with a digital product is always mediated by technology. Therefore, consumers cannot directly judge the quality through "touch and feel" experiences. This book diminishes the ability to evaluate digital products. Therefore his thesis seeks to answer which product attributes have an impact on consumers' product evaluation, and purchase intention.
Book Synopsis Kahnemann and Tversky and the making of behavioral economics by : Floris Heukelom
Download or read book Kahnemann and Tversky and the making of behavioral economics written by Floris Heukelom and published by Rozenberg Publishers. This book was released on 2009 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Digital and Social Media Marketing by : Nripendra P. Rana
Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Book Synopsis Essays on finite mixture models by : Abram van Dijk
Download or read book Essays on finite mixture models written by Abram van Dijk and published by Rozenberg Publishers. This book was released on 2009 with total page 138 pages. Available in PDF, EPUB and Kindle. Book excerpt: Finite mixture distributions are a weighted average of a finite number of distributions. The latter are usually called the mixture components. The weights are usually described by a multinomial distribution and are sometimes called mixing proportions. The mixture components may be the same type of distributions with di®erent parameter values but they may also be completely different distributions. Therefore, finite mixture distributions are very °exible for modeling data. They are frequently used as a building block within many modern econometric models. The specification of the mixture distribution depends on the modeling problem at hand. In this thesis, we introduce new applications of finite mixtures to deal with several di®erent modeling issues. Each chapter of the thesis focusses on a specific modeling issue. The parameters of some of the resulting models can be estimated using standard techniques but for some of the chapters we need to develop new estimation and inference methods. To illustrate how the methods can be applied, we analyze at least one empirical data set for each approach. These data sets cover a wide range of research fields, such as macroeconomics, marketing, and political science. We show the usefulness of the methods and, in some cases, the improvement over previous methods in the literature.
Book Synopsis Selected Essays on Corporate Reputation and Social Media by : Markus Kick
Download or read book Selected Essays on Corporate Reputation and Social Media written by Markus Kick and published by Springer. This book was released on 2015-02-19 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: In four empirical studies, this cumulative work provides valuable insights for marketing executives of statutory health insurance funds and social media responsible. Paper I and II provide evidence about the importance and interplay of price and corporate reputation on the market of statutory health insurance. The second part changes perspective to corporate communication issues in the social media environment. By introducing the “social media brand value chain” paper III conducts a literature review of state of the art social media research. By means of a field experiment on Facebook, paper IV shows that brands do not necessarily have to communicate via their brand fan pages in a highly interactive and vivid way to positively influence attitudinal measures among their fan base.
Book Synopsis The influence of sellers and the intermediary on buyers' trust in C2C electronic marketplaces by : Selmar Meents
Download or read book The influence of sellers and the intermediary on buyers' trust in C2C electronic marketplaces written by Selmar Meents and published by Rozenberg Publishers. This book was released on 2009 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis “The” Impact of Social Influence on Consumer Behavior by : Jeroen van den Ochtend
Download or read book “The” Impact of Social Influence on Consumer Behavior written by Jeroen van den Ochtend and published by . This book was released on 2021 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Three Essays in Operations and Marketing by : Te Ke
Download or read book Three Essays in Operations and Marketing written by Te Ke and published by . This book was released on 2015 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt: My thesis consists of three essays in the field of operations management and marketing. In the first essay, I study the problem of consumer search for information on multiple products. When a consumer considers purchasing a product in a product category, the consumer can gather information sequentially on several products. At each moment the consumer can choose which product to gather more information on, and whether to stop gathering information and purchase one of the products, or to exit market with no purchase. Given costly information gathering, consumers end up not gathering complete information on all the products, and need to make decisions under imperfect information. I solve for the optimal search, switch, and purchase or exit behavior in such a setting, which is characterized by an optimal consideration set and a purchase threshold structure. It is shown that a product is only considered for search or purchase if it has a sufficiently high expected utility. Given multiple products in the consumer's consideration set, the consumer only stops searching for information and purchases a product if the difference between the expected utilities of the top two products is greater than some threshold. Comparative statics show that negative information correlation among products widens the purchase threshold, and so does an increase in the number of the choices. Under my rational consumer model, I show that choice overload can occur when consumers search or evaluate multiple alternatives before making a purchase decision. I also find that it is optimal for sellers of multiple products to facilitate information search for low-valuation consumers, while obfuscate information for those with high valuations. In the second essay, I conduct an empirical study of peer effects of iPhone adoptions on social networks. I use a unique data set from a provincial capital city in China, in a span of over four years starting from iPhone's first introduction to mainland China. I construct a social network using six month's call transactions between iPhone adopters and all other users on a carrier's network. Strength of social ties is measured by duration of calls. Based on the network structure, I test whether an individual's adoption decision is influenced by his friends' adoptions. A fixed-effect model shows that, on average, a friend's adoption increases one's adoption probability in next month by 0.89%, and the marginal effect decreases in the size of his current neighboring adopters. To further control for potential time-varying correlated unobservables, I instrument adoptions of one's friends by their birthdays, based on the fact that consumers are more likely to adopt iPhones on birthdays. The IV estimation shows a slightly smaller peer effect at 0.75%. I also investigate how network structures modulate the magnitude of peer influence. My results show that peer effect is stronger when the influencer has more friends or has a stronger relationship with the influence. In the third essay, I study the problem of coordination of operations and marketing decisions for new product introductions. In the industry with radical technology push or rapidly changing customer preference, it is firms' common wisdom to introduce high-end product first, and follow by low-end product line extensions. A key decision in this "down-market stretch" strategy is the introduction time. High inventory cost is pervasive in such industries, but its impact has long been ignored during the presale planning stage. This essay takes a first step towards filling this gap. I propose an integrated inventory (supply) and diffusion (demand) framework, and analyze how inventory cost influences the introduction timing of product line extensions, considering substitution effect among successive generations. I show that under low inventory cost or frequent replenishment ordering policy, the optimal introduction time indeed follows the well-known "Now" or "Never" rule. However, sequential introduction becomes optimal as the inventory holding gets more substantial or the product life cycle gets shorter. The optimal introduction timing can increase or decrease with the inventory cost depending on the marketplace setting, requiring a careful analysis.
Book Synopsis Social Influence and Consumer Behavior by :
Download or read book Social Influence and Consumer Behavior written by and published by . This book was released on 2013 with total page 141 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Essays on Top Management and Corporate Behavior by : Hui-Ting Wu
Download or read book Essays on Top Management and Corporate Behavior written by Hui-Ting Wu and published by Rozenberg Publishers. This book was released on 2010 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Incomplete Kartels and Empty Trust Policy. Incidents and detection by :
Download or read book Incomplete Kartels and Empty Trust Policy. Incidents and detection written by and published by Rozenberg Publishers. This book was released on 2009 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt:
