Essays On Omnichannel Sale

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Returns on Omnichannel Marketing. Towards a holistic framework to manage and measure Omnichannel strategy's success in the premium fashion industry

Download Returns on Omnichannel Marketing. Towards a holistic framework to manage and measure Omnichannel strategy's success in the premium fashion industry PDF Online Free

Author : Insa Schniedermeier
Publisher : GRIN Verlag
ISBN 13 : 3668490805
Total Pages : 113 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Returns on Omnichannel Marketing. Towards a holistic framework to manage and measure Omnichannel strategy's success in the premium fashion industry by : Insa Schniedermeier

Download or read book Returns on Omnichannel Marketing. Towards a holistic framework to manage and measure Omnichannel strategy's success in the premium fashion industry written by Insa Schniedermeier and published by GRIN Verlag. This book was released on 2017-07-24 with total page 113 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master's Thesis from the year 2016 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0, Cologne University of Applied Sciences, language: English, abstract: The digital revolution has led to undisputable and irreversible changes in the way we experience everyday life. This applies especially to our shopping experiences. With the increasing number of sales channels and omnipresent, easy-to-reach information, people have grown to be the best informed customers who have ever existed. To accommodate these changes in the business context, companies have to change their traditional push-based, brand-centric view to one recognizing and catering to an economy of connected experiences that are equally owned by company and customer. This integrated brand experience is referred to as omnichannel experience. Omnichannel marketing means that companies now need to provide a seamless shopping experience across channels, allowing their customers to switch between devices and the physical preference whenever and however they like. This work raised the hypothesis that today, many premium fashion companies are still struggling to offer seamless and engaging omnichannel experiences, because they lack a holistic measurement framework including future-oriented KPIs – due to legacy systems and departments’ silo perspectives. The contribution to this article is twofold. First, it consists of a review of existing literature on the subject. Second, to leverage the significance and implication of this current topic, interviews with seven leading industry experts were conducted. The gained insights were interwoven with the thesis’ literature review and support the work’s findings and statements. About the author: Insa Schniedermeier is a Senior Associate Marketing Strategy & Analysis based out of Sapient Nitro’s Cologne office. She has worked within different industries with focus on consumer goods and retail, developing digital experience strategies for Fortune 500/ DAX 30 companies. Insa’s breadth of experience includes customer, market and trend research, (digital) strategy development, and project and product management.

Operations in an Omnichannel World

Author : Santiago Gallino
Publisher : Springer Nature
ISBN 13 : 3030201198
Total Pages : 353 pages
Book Rating : 4.0/5 (32 download)

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Book Synopsis Operations in an Omnichannel World by : Santiago Gallino

Download or read book Operations in an Omnichannel World written by Santiago Gallino and published by Springer Nature. This book was released on 2019-10-15 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world of retailing has changed dramatically in the past decade. Sales originating at online channels have been steadily increasing, and even for sales transacted at brick-and-mortar channels, a much larger fraction of sales is affected by online channels in different touch points during the customer journey. Shopper behavior and expectations have been evolving along with the growth of digital channels, challenging retailers to redesign their fulfillment and execution processes, to better serve their customers. This edited book examines the challenges and opportunities arising from the shift towards omni- channel retail. We examine these issues through the lenses of operations management, emphasizing the supply chain transformations associated with fulfilling an omni-channel demand. The book is divided into three parts. In the first part, “Omni-channel business models”, we present four studies that explore how retailers are adjusting their fundamental business models to the new omni-channel landscape. The second part, “Data-driven decisions in an omni-channel world”, includes five chapters that study the evolving data opportunities enabled by omni-channel retail and present specific examples of data-driven analyses. Finally, in the third part, “Case studies in Omni-channel retailing”, we include four studies that provide a deep dive into how specific industries, companies and markets are navigating the omni-channel world. Ultimately, this book introduces the reader to the fundamentals of operations in an omni-channel context and highlights the different innovative research ideas on the topic using a variety of methodologies.

The Routledge Handbook of Craft and Sustainability in India

Author : Rebecca Reubens
Publisher : Taylor & Francis
ISBN 13 : 1040124526
Total Pages : 473 pages
Book Rating : 4.0/5 (41 download)

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Book Synopsis The Routledge Handbook of Craft and Sustainability in India by : Rebecca Reubens

Download or read book The Routledge Handbook of Craft and Sustainability in India written by Rebecca Reubens and published by Taylor & Francis. This book was released on 2024-10-15 with total page 473 pages. Available in PDF, EPUB and Kindle. Book excerpt: Traditional crafts have been an essential part of Indian history, culture and life. This handbook looks at craft as both a cultural artefact that reflects people’s worldviews, indigenous practices and traditions, as well as a source of income generation and development that is inclusive. India’s rapid development has meant a breakdown of traditional economies, and including craft production-to-consumption systems. Meanwhile, there is a call to action from different factions to protect, revive and reinvent craft, because the inherent sustainability of the systems that underpin it are essential for the sustainability of India and her people. Against this backdrop, this book examines the current landscape of craft in India—its production and marketing in different parts of India, the incorporation of innovation and technology, the push for sustainability and equitability in the handicraft ecosystem and promising government policies that have proved beneficial for craftspeople. It also discusses various challenges that artisans, micro-entrepreneurs, and marketers face working in the space. With contributions from leading experts in the field of design, activism, policy, education, cultural heritage and entrepreneurship, this volume provides a comprehensive and in-depth picture of the history, economics and future of craft and its relationship with sustainability. An authoritative resource on Indian craft, this handbook will be useful for scholars and researchers of sustainable development, development studies, architecture, design, heritage studies, cultural studies, political economy and public policy.

DIGITAL MARKETING

Author : NARAYAN CHANGDER
Publisher : CHANGDER OUTLINE
ISBN 13 :
Total Pages : 829 pages
Book Rating : 4./5 ( download)

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Book Synopsis DIGITAL MARKETING by : NARAYAN CHANGDER

Download or read book DIGITAL MARKETING written by NARAYAN CHANGDER and published by CHANGDER OUTLINE. This book was released on 2024-01-10 with total page 829 pages. Available in PDF, EPUB and Kindle. Book excerpt: THE DIGITAL MARKETING MCQ (MULTIPLE CHOICE QUESTIONS) SERVES AS A VALUABLE RESOURCE FOR INDIVIDUALS AIMING TO DEEPEN THEIR UNDERSTANDING OF VARIOUS COMPETITIVE EXAMS, CLASS TESTS, QUIZ COMPETITIONS, AND SIMILAR ASSESSMENTS. WITH ITS EXTENSIVE COLLECTION OF MCQS, THIS BOOK EMPOWERS YOU TO ASSESS YOUR GRASP OF THE SUBJECT MATTER AND YOUR PROFICIENCY LEVEL. BY ENGAGING WITH THESE MULTIPLE-CHOICE QUESTIONS, YOU CAN IMPROVE YOUR KNOWLEDGE OF THE SUBJECT, IDENTIFY AREAS FOR IMPROVEMENT, AND LAY A SOLID FOUNDATION. DIVE INTO THE DIGITAL MARKETING MCQ TO EXPAND YOUR DIGITAL MARKETING KNOWLEDGE AND EXCEL IN QUIZ COMPETITIONS, ACADEMIC STUDIES, OR PROFESSIONAL ENDEAVORS. THE ANSWERS TO THE QUESTIONS ARE PROVIDED AT THE END OF EACH PAGE, MAKING IT EASY FOR PARTICIPANTS TO VERIFY THEIR ANSWERS AND PREPARE EFFECTIVELY.

Interdisciplinary Essays on Environment and Culture

Author : Luigi Manca
Publisher : Lexington Books
ISBN 13 : 1498528899
Total Pages : 371 pages
Book Rating : 4.4/5 (985 download)

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Book Synopsis Interdisciplinary Essays on Environment and Culture by : Luigi Manca

Download or read book Interdisciplinary Essays on Environment and Culture written by Luigi Manca and published by Lexington Books. This book was released on 2015-12-24 with total page 371 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a collection of essays about the media, the environment, and the whole of humanity at the brink of extinction. As the demands of overpopulation and of an unsustainable consumer economy dry up existing natural resources and destroy vital ecosystems that we need to survive, the corporate-controlled media saturate worldwide audiences with a barrage of hypnotic images and narratives to stimulate over-consumption and to distract us from the consequences of rampant consumerism, while remaining silent about the systematic destruction of the environment and our future. Academicians from the across the sciences, the social sciences, the arts, and the humanities engage in an interdisciplinary discussion informed by a vision of an interconnected humanity and focused on the role of the media in forging public discourse. Contributors to the collection argue that today’s media are failing humanity. Rather than providing pictures of reality on which the world’s citizens can act, the corporate-controlled media are widely used as instruments of commercial and political propaganda, creating an immense web of images and narratives that their creators know to be not true–-fabrications designed to sell, to manipulate, in a sense to enslave worldwide audiences. At the core of the discussion in this book is a utopian vision of one unified humanity—billions of people whose destinies and dreams are imbricated and interdependent, and who share the same world, the same habitats. It is a vision of a world that cherishes diversity but is also united—a world where our differences are no longer a cause for conflict and where separate countries or separate ethnic or religious communities no longer have to compete or wage war to exploit available resources. As extensions of humans, the media can be instruments of salvation instead of destruction, liberation instead of oppression. But first, we must recognize the challenges we face.

Contemporary Research and Applications Challenges and Opportunities

Author : Dr. Rupesh Roshan singh
Publisher : Sankalp Publication
ISBN 13 : 9391173500
Total Pages : 133 pages
Book Rating : 4.3/5 (911 download)

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Book Synopsis Contemporary Research and Applications Challenges and Opportunities by : Dr. Rupesh Roshan singh

Download or read book Contemporary Research and Applications Challenges and Opportunities written by Dr. Rupesh Roshan singh and published by Sankalp Publication. This book was released on with total page 133 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Fashion and Textiles: Breakthroughs in Research and Practice

Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 1522534334
Total Pages : 552 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Fashion and Textiles: Breakthroughs in Research and Practice by : Management Association, Information Resources

Download or read book Fashion and Textiles: Breakthroughs in Research and Practice written by Management Association, Information Resources and published by IGI Global. This book was released on 2017-08-11 with total page 552 pages. Available in PDF, EPUB and Kindle. Book excerpt: Management technique and operation strategies vary depending on the particular industry. This allows businesses in that industry to thrive and increase competitive advantage. Fashion and Textiles: Breakthroughs in Research and Practice is a critical source of academic knowledge on the latest business and management perspectives within the fashion and textiles industry. Highlighting a range of pertinent topics such as marketing, consumer behavior, and value creation, this book is an ideal reference source for academics, professionals, researchers, students, and practitioners interested in emerging trends in global fashion and textile management.

Successful Technological Integration for Competitive Advantage in Retail Settings

Author : Pantano, Eleonora
Publisher : IGI Global
ISBN 13 : 1466682981
Total Pages : 429 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Successful Technological Integration for Competitive Advantage in Retail Settings by : Pantano, Eleonora

Download or read book Successful Technological Integration for Competitive Advantage in Retail Settings written by Pantano, Eleonora and published by IGI Global. This book was released on 2015-04-30 with total page 429 pages. Available in PDF, EPUB and Kindle. Book excerpt: The advent of new technologies has been an impetus for rapid development in several industries, including the area of retail services. These recent advances push industry leaders to infuse new innovations into their various systems and processes. Successful Technological Integration for Competitive Advantage in Retail Settings examines the various effects of changing markets and subsequently how these changes cause retailers to meet consumer demand by integrating more sophisticated, advanced innovations in their daily practices. Focusing on corporate strategies, innovation management, and relevant case studies, this book is a pivotal reference source for researchers, practitioners, and developers interested in recent innovation trends within the retailing industry.

Advances in Information Systems Development

Author : Alena Siarheyeva
Publisher : Springer Nature
ISBN 13 : 3030496449
Total Pages : 225 pages
Book Rating : 4.0/5 (34 download)

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Book Synopsis Advances in Information Systems Development by : Alena Siarheyeva

Download or read book Advances in Information Systems Development written by Alena Siarheyeva and published by Springer Nature. This book was released on 2020-07-31 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume features a collection of papers on emerging concepts, significant insights, novel approaches and ideas in information systems development (ISD). It xamines advances in ISD in general and investigates emerging trends that will shape the ISD research agenda beyond 2020. The book gathers selected papers from the 28th International Conference on Information Systems Development held in Toulon, France on August 28-30, 2019. The revised and extended papers explore the mutual influences between information systems and organizational structures, processes and people, and promote research into methodological issues and ways in which the IS designers and developers are transforming organizations and society through information systems. Chapter "Smart Grid Challenges through the lens of the European General Data Protection Regulation" is available open access under a Creative Commons Attribution 4.0 International License via link.springer.com

Economic Analysis of the Digital Economy

Author : Avi Goldfarb
Publisher : University of Chicago Press
ISBN 13 : 022620698X
Total Pages : 510 pages
Book Rating : 4.2/5 (262 download)

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Book Synopsis Economic Analysis of the Digital Economy by : Avi Goldfarb

Download or read book Economic Analysis of the Digital Economy written by Avi Goldfarb and published by University of Chicago Press. This book was released on 2015-05-08 with total page 510 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the cost of storing, sharing, and analyzing data has decreased, economic activity has become increasingly digital. But while the effects of digital technology and improved digital communication have been explored in a variety of contexts, the impact on economic activity—from consumer and entrepreneurial behavior to the ways in which governments determine policy—is less well understood. Economic Analysis of the Digital Economy explores the economic impact of digitization, with each chapter identifying a promising new area of research. The Internet is one of the key drivers of growth in digital communication, and the first set of chapters discusses basic supply-and-demand factors related to access. Later chapters discuss new opportunities and challenges created by digital technology and describe some of the most pressing policy issues. As digital technologies continue to gain in momentum and importance, it has become clear that digitization has features that do not fit well into traditional economic models. This suggests a need for a better understanding of the impact of digital technology on economic activity, and Economic Analysis of the Digital Economy brings together leading scholars to explore this emerging area of research.

Handbook of Research on Customer Engagement

Author : Linda D. Hollebeek
Publisher : Edward Elgar Publishing
ISBN 13 : 1788114892
Total Pages : 531 pages
Book Rating : 4.7/5 (881 download)

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Book Synopsis Handbook of Research on Customer Engagement by : Linda D. Hollebeek

Download or read book Handbook of Research on Customer Engagement written by Linda D. Hollebeek and published by Edward Elgar Publishing. This book was released on 2019 with total page 531 pages. Available in PDF, EPUB and Kindle. Book excerpt: Customer engagement is now a critical research priority in contemporary marketing. In this Handbook, a cadre of international scholars offer an overview of current research on this rapidly growing field of study.

Management for Scientists

Author : Robert B. Mellor
Publisher : Emerald Group Publishing
ISBN 13 : 1787692051
Total Pages : 179 pages
Book Rating : 4.7/5 (876 download)

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Book Synopsis Management for Scientists by : Robert B. Mellor

Download or read book Management for Scientists written by Robert B. Mellor and published by Emerald Group Publishing. This book was released on 2019-03-19 with total page 179 pages. Available in PDF, EPUB and Kindle. Book excerpt: Management for Scientists explores the core theories and practices in management studies today in a context applicable to those working in the scientific industries. Chapters feature a range of real-world examples presented by experienced scientists with strategic and economic business expertise.

Multidisciplinary Research in Arts, Science & Commerce (Volume-5)

Author : Chief Editor- Biplab Auddya, Editor- V. Saujanya, Dr.Rudrakumar.M.M, Dr. Kamla dixit, Dr.Y.Aparna, V. Geetha, Mr. Ravindra Anand Sapkale
Publisher : The Hill Publication
ISBN 13 : 8197785163
Total Pages : 48 pages
Book Rating : 4.1/5 (977 download)

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Book Synopsis Multidisciplinary Research in Arts, Science & Commerce (Volume-5) by : Chief Editor- Biplab Auddya, Editor- V. Saujanya, Dr.Rudrakumar.M.M, Dr. Kamla dixit, Dr.Y.Aparna, V. Geetha, Mr. Ravindra Anand Sapkale

Download or read book Multidisciplinary Research in Arts, Science & Commerce (Volume-5) written by Chief Editor- Biplab Auddya, Editor- V. Saujanya, Dr.Rudrakumar.M.M, Dr. Kamla dixit, Dr.Y.Aparna, V. Geetha, Mr. Ravindra Anand Sapkale and published by The Hill Publication. This book was released on 2024-09-12 with total page 48 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Congruency, Expectations and Consumer Behavior in Digital Environments

Author : Frederic Nimmermann
Publisher : Springer Nature
ISBN 13 : 3658284218
Total Pages : 226 pages
Book Rating : 4.6/5 (582 download)

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Book Synopsis Congruency, Expectations and Consumer Behavior in Digital Environments by : Frederic Nimmermann

Download or read book Congruency, Expectations and Consumer Behavior in Digital Environments written by Frederic Nimmermann and published by Springer Nature. This book was released on 2019-10-23 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: A progress in technologies, the increasing expansion and use of digital environments lead to remarkable shifts of business activities. These transformations not only impact business but also affect consumers’ attitudes, beliefs, and practices. Thus, Frederic Nimmermann sheds light on consumer behavior in central subareas in digital environments such as advertising. Six essays address specific phenomena in these central subareas for a more profound understanding of consumers and their related behavior. Both academia and practitioners profit from the results and implications of this study. About the Author: Frederic Nimmermann works as a research assistant at the Chair of Marketing and Retailing at the University of Siegen. His research focuses on consumer behavior in digital environments.

Yearly Current Affairs : January 2022 to December 2022 - Covered All Important Events, News, Issues for SSC, Defence, Banking and All Competitive exams

Download Yearly Current Affairs : January 2022 to December 2022 - Covered All Important Events, News, Issues for SSC, Defence, Banking and All Competitive exams PDF Online Free

Author : EduGorilla Prep Experts
Publisher : EduGorilla Community Pvt. Ltd.
ISBN 13 : 9355565941
Total Pages : 88 pages
Book Rating : 4.3/5 (555 download)

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Book Synopsis Yearly Current Affairs : January 2022 to December 2022 - Covered All Important Events, News, Issues for SSC, Defence, Banking and All Competitive exams by : EduGorilla Prep Experts

Download or read book Yearly Current Affairs : January 2022 to December 2022 - Covered All Important Events, News, Issues for SSC, Defence, Banking and All Competitive exams written by EduGorilla Prep Experts and published by EduGorilla Community Pvt. Ltd.. This book was released on 2023-06-10 with total page 88 pages. Available in PDF, EPUB and Kindle. Book excerpt: All the latest national & international current affairs in one Book. EduGorilla's Current Affairs guide covers all of the latest news that is especially likely to come in competitive exams. The book covers the whole year's current affairs with a chapter for each month from January to December 2022. Formulated by current affairs experts for competitive exams, the book is especially designed keeping in mind the topics asked in the current affairs asked in competitive exams. Packed with relevant study material, EduGorilla's Current Affairs are a sure-shot way to assured success. With the help of this guide, candidates can stay up to date with all the latest news. A must have for last-minute revisions and complete current affairs preparations.

Operations in an Omnichannel World

Author : Santiago Gallino
Publisher : Springer Nature
ISBN 13 : 3030201198
Total Pages : 353 pages
Book Rating : 4.0/5 (32 download)

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Book Synopsis Operations in an Omnichannel World by : Santiago Gallino

Exploring Omnichannel Retailing

Author : Wojciech Piotrowicz
Publisher : Springer
ISBN 13 : 3319982737
Total Pages : 292 pages
Book Rating : 4.3/5 (199 download)

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Book Synopsis Exploring Omnichannel Retailing by : Wojciech Piotrowicz

Download or read book Exploring Omnichannel Retailing written by Wojciech Piotrowicz and published by Springer. This book was released on 2018-12-05 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book compiles the current state of knowledge on omnichannel retailing, a new concept in which all sales and interaction channels are considered together, and which aims to deliver a seamless customer experience regardless of the channel. It highlights case studies and examples related to each of the many barriers to an omnichannel approach, demonstrating not just success stories, but also failures. While omnichannel has already been recognized as an emerging retail trend, the articles in this book fill an important gap in research on the topic. Providing readers with essential insights on the omnichannel strategy and its implementation, the book will also stimulate academic discussion on this emerging trend.