Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy

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Author :
Publisher : IGI Global
ISBN 13 : 1522502211
Total Pages : 656 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy by : Gómez-Suárez, Mónica

Download or read book Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy written by Gómez-Suárez, Mónica and published by IGI Global. This book was released on 2016-06-20 with total page 656 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the global market continues to recuperate from economic downfall, it is essential for private label products to find ways to compete with alternatives offered by wholesale and national retailers. In many cases, it becomes difficult for off-brand products to generate market appeal when consumers have preconceived notions about the quality of generic products and loyalty to branded products. The Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy emphasizes advertising and promotional approaches being utilized, as well as consumer behavior and satisfaction in response to marketing strategies and the sensitive pricing techniques being implemented to endorse generic and store-brand products available on the market. Highlighting brand competition between wholesalers, retailers, and private brand names following a global economic crisis, this publication is an extensive resource for researchers, graduate-students, economists, and business professionals.

RETAILING: TRENDS IN THE NEW MILLENNIUM

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Author :
Publisher : MJP Publisher
ISBN 13 :
Total Pages : 687 pages
Book Rating : 4./5 ( download)

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Book Synopsis RETAILING: TRENDS IN THE NEW MILLENNIUM by : R. Shanthi, M. Rafeeque Ahmed, S. Gurusamy, P. Murari

Download or read book RETAILING: TRENDS IN THE NEW MILLENNIUM written by R. Shanthi, M. Rafeeque Ahmed, S. Gurusamy, P. Murari and published by MJP Publisher. This book was released on 2019-06-03 with total page 687 pages. Available in PDF, EPUB and Kindle. Book excerpt: The origins of retail are old as trade itself. Barter was the oldest form of trade. For centuries, most merchandise was sold in market place or by peddlers. Medieval markets were dependent on local sources for supplies of perishable food because Journey was far too slow to allow for long distance transportation. However, customer did travel considerable distance for specialty items. The peddler, who provided people with the basic goods and necessities that they could not be self sufficient in, followed one of the earliest forms of retail trade. Even in prehistoric time, the peddler traveled long distances to bring products to locations which were in short supply. “They could be termed as early entrepreneurs who saw the opportunity in serving the needs of the consumers at a profit” Later retailers opened small shops, stocking them with such produce. As towns and cities grew, these retail stores began stocking a mix of convenience merchandise, enabling the formation of high-street bazaars that become the hub retail activity in every city. In the great sweep of social and retail history, the ‘modern’ shopping experience can be said to have commenced with the appearance of the department store in the middle of the 19th century.

Dissertation Abstracts International

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Publisher :
ISBN 13 :
Total Pages : 640 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Dissertation Abstracts International by :

Download or read book Dissertation Abstracts International written by and published by . This book was released on 2009 with total page 640 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Paradox of Choice

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Author :
Publisher : Harper Collins
ISBN 13 : 0061748994
Total Pages : 308 pages
Book Rating : 4.0/5 (617 download)

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Book Synopsis The Paradox of Choice by : Barry Schwartz

Download or read book The Paradox of Choice written by Barry Schwartz and published by Harper Collins. This book was released on 2009-10-13 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether we're buying a pair of jeans, ordering a cup of coffee, selecting a long-distance carrier, applying to college, choosing a doctor, or setting up a 401(k), everyday decisions—both big and small—have become increasingly complex due to the overwhelming abundance of choice with which we are presented. As Americans, we assume that more choice means better options and greater satisfaction. But beware of excessive choice: choice overload can make you question the decisions you make before you even make them, it can set you up for unrealistically high expectations, and it can make you blame yourself for any and all failures. In the long run, this can lead to decision-making paralysis, anxiety, and perpetual stress. And, in a culture that tells us that there is no excuse for falling short of perfection when your options are limitless, too much choice can lead to clinical depression. In The Paradox of Choice, Barry Schwartz explains at what point choice—the hallmark of individual freedom and self-determination that we so cherish—becomes detrimental to our psychological and emotional well-being. In accessible, engaging, and anecdotal prose, Schwartz shows how the dramatic explosion in choice—from the mundane to the profound challenges of balancing career, family, and individual needs—has paradoxically become a problem instead of a solution. Schwartz also shows how our obsession with choice encourages us to seek that which makes us feel worse. By synthesizing current research in the social sciences, Schwartz makes the counter intuitive case that eliminating choices can greatly reduce the stress, anxiety, and busyness of our lives. He offers eleven practical steps on how to limit choices to a manageable number, have the discipline to focus on those that are important and ignore the rest, and ultimately derive greater satisfaction from the choices you have to make.

Marketing and the Common Good

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Publisher : Routledge
ISBN 13 : 1134091079
Total Pages : 353 pages
Book Rating : 4.1/5 (34 download)

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Book Synopsis Marketing and the Common Good by : Patrick E. Murphy

Download or read book Marketing and the Common Good written by Patrick E. Murphy and published by Routledge. This book was released on 2013-07-24 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing is among the most powerful cultural forces at work in the contemporary world, affecting not merely consumer behaviour, but almost every aspect of human behaviour. While the potential for marketing both to promote and threaten societal well-being has been a perennial focus of inquiry, the current global intellectual and political climate has lent this topic extra gravitas. Through original research and scholarship from the influential Mendoza School of Business, this book looks at marketing’s ramifications far beyond simple economic exchange. It addresses four major topic areas: societal aspects of marketing and consumption; the social and ethical thought; sustainability; and public policy issues, in order to explore the wider relationship of marketing within the ethical and moral economy and its implications for the common good. By bringing together the wide-ranging and interdisciplinary contributions, it provides a uniquely comprehensive and challenging exploration of some of the most pressing themes for business and society today.

Exploratory Essays

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Publisher :
ISBN 13 :
Total Pages : 200 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Exploratory Essays by : Mark S. Monmonier

Download or read book Exploratory Essays written by Mark S. Monmonier and published by . This book was released on 2002 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Digital and Social Media Marketing

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Publisher : Springer Nature
ISBN 13 : 3030243745
Total Pages : 337 pages
Book Rating : 4.0/5 (32 download)

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Book Synopsis Digital and Social Media Marketing by : Nripendra P. Rana

Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Selling Milk

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Publisher :
ISBN 13 :
Total Pages : 52 pages
Book Rating : 4.:/5 (31 download)

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Book Synopsis Selling Milk by : Donald Everett Hirsch

Download or read book Selling Milk written by Donald Everett Hirsch and published by . This book was released on 1955 with total page 52 pages. Available in PDF, EPUB and Kindle. Book excerpt:

General Report

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Publisher :
ISBN 13 :
Total Pages : 568 pages
Book Rating : 4.:/5 (89 download)

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Book Synopsis General Report by :

Download or read book General Report written by and published by . This book was released on 1954 with total page 568 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Problems of Western Cooperatives in Obtaining and Distributing Fertilizer

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Publisher :
ISBN 13 :
Total Pages : 448 pages
Book Rating : 4.3/5 ( download)

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Book Synopsis Problems of Western Cooperatives in Obtaining and Distributing Fertilizer by : Martin Abraham Abrahamsen

Download or read book Problems of Western Cooperatives in Obtaining and Distributing Fertilizer written by Martin Abraham Abrahamsen and published by . This book was released on 1954 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Wal-Mart Effect

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Publisher : Penguin
ISBN 13 : 9781594200762
Total Pages : 316 pages
Book Rating : 4.2/5 (7 download)

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Book Synopsis The Wal-Mart Effect by : Charles Fishman

Download or read book The Wal-Mart Effect written by Charles Fishman and published by Penguin. This book was released on 2006 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: An award-winning journalist breaks through the wall of secrecy to reveal how the world's most powerful company really works and how it is transforming the American economy.

American Doctoral Dissertations

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Publisher :
ISBN 13 :
Total Pages : 796 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis American Doctoral Dissertations by :

Download or read book American Doctoral Dissertations written by and published by . This book was released on 1992 with total page 796 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Encyclopedia of Consumer Culture

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Publisher : SAGE
ISBN 13 : 0872896013
Total Pages : 1665 pages
Book Rating : 4.8/5 (728 download)

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Book Synopsis Encyclopedia of Consumer Culture by : Dale Southerton

Download or read book Encyclopedia of Consumer Culture written by Dale Southerton and published by SAGE. This book was released on 2011-09-15 with total page 1665 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Encyclopedia of Consumer Culture is the first reference work to outline the parameters of consumer culture and provide a critical, scholarly resource on consumption and consumerism.

Strategic Marketing in the Global Forest Industries

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Publisher :
ISBN 13 :
Total Pages : 616 pages
Book Rating : 4.:/5 (319 download)

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Book Synopsis Strategic Marketing in the Global Forest Industries by : Heikki Juslin

Download or read book Strategic Marketing in the Global Forest Industries written by Heikki Juslin and published by . This book was released on 2002 with total page 616 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Forum for Applied Research and Public Policy

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Publisher :
ISBN 13 :
Total Pages : 630 pages
Book Rating : 4.3/5 (129 download)

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Book Synopsis Forum for Applied Research and Public Policy by :

Download or read book Forum for Applied Research and Public Policy written by and published by . This book was released on 1994 with total page 630 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Primary Plans

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Publisher :
ISBN 13 :
Total Pages : 942 pages
Book Rating : 4.:/5 (31 download)

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Book Synopsis Primary Plans by : Elizabeth P. Bemis

Download or read book Primary Plans written by Elizabeth P. Bemis and published by . This book was released on 1911 with total page 942 pages. Available in PDF, EPUB and Kindle. Book excerpt:

American Book Publishing Record

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Publisher :
ISBN 13 :
Total Pages : 1080 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis American Book Publishing Record by :

Download or read book American Book Publishing Record written by and published by . This book was released on 1973 with total page 1080 pages. Available in PDF, EPUB and Kindle. Book excerpt: