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Essays In Consumer Behavior And Pricing
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Book Synopsis The Psychology of Consumer Behavior by : Brian Mullen
Download or read book The Psychology of Consumer Behavior written by Brian Mullen and published by Psychology Press. This book was released on 2013-06-17 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: After years of study in the area of consumer behavior, Mullen and Johnson bring together a broad survey of small answers to a big question: "Why do consumers do what they do?" This book provides an expansive, accessible presentation of current psychological theory and research as it illuminates fundamental issues regarding the psychology of consumer behavior. The authors hypothesize that an improved understanding of consumer behavior could be employed to more successfully influence consumers' use of products, goods, and services. At the same time, an improved understanding of consumer behavior might be used to serve as an advocate for consumers in their interactions in the marketplace.
Download or read book Consumer Behaviour written by Robert East and published by SAGE. This book was released on 2008-05-19 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'A wonderful (and very unusual) balance between areas of marketing that are often at odds with each other (or, worse yet, unaware of each other)... I recommend it to any student, researcher, or manager in marketing' Peter Fader, Frances and Pei-Yuan Chia Professor; and Professor of Marketing, Wharton School, University of Pennsylvania 'Exceptional for the amount of relevant research that is presented and explained. Students who have read and understood this text are likely to be much more of use to industry' Fergus Hampton, Managing Director, Millward Brown Precis Written in a focused and accessible form by respected marketing academics, Consumer Behaviour helps readers to develop analytical and evidence-based thinking in marketing and avoid more formulaic approaches that lack the support of research. With a strong focus on the use of research, this book will really appeal to the specific needs of higher-level students. The book covers important material that is often missing in consumer behaviour texts. For example, whole chapters are devoted to brand loyalty, brand equity, biases in decision-making, word of mouth, the response to price and the effect of advertising. Shorter reviews cover evidence on topics such as loyalty programmes, the response to delay and retail atmospherics. Chapters are quite short and divided into sections. Each chapter contains exercises designed to draw out key ideas and consolidate understanding, and there are suggestions for further reading. A website to support the book has an Instructor's Manual that offers PowerPoint slides, discussion of exercises, computer programs, a suggested Masters-level course, and a Word file of references to assist students writing assignments.
Book Synopsis Online Consumer Behavior by : Angeline Close
Download or read book Online Consumer Behavior written by Angeline Close and published by Routledge. This book was released on 2012 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: First Published in 2012. Routledge is an imprint of Taylor & Francis, an informa company.
Book Synopsis Consumer Behavior, Cost of Living Measures, and the Income Tax by : Michael R. Baye
Download or read book Consumer Behavior, Cost of Living Measures, and the Income Tax written by Michael R. Baye and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt: This material is based upon work supported by the National Science Foundation under grant #SES-8410190. Any opinions, findings, and conclusions or recommendations expressed in this publication are those of the authors and do not necessari~y reflect the views of the National Science Foundation. This support was crucial to the completion of this project, and we are grateful for it. As is usually the case when doing academic research, we are also indebted to a number of individuals. Robert Gillingham, John Greenlees, Jack Triplett, and Paul Harte-Chen freely gave of their time to share their ideas concerning income-based cost of living indices. Seminar participants at the BLS, the University of Karlsruhe, and Tilburg University provided insightful comments on preliminary portions of the manuscript. Bill Stober provided encouragement, and Desmond Lo and Albert Tsui read parts of the manuscript. We owe a special thanks to Bert Balk for providing detailed handwritten comments on a preliminary draft. Evelyn Buchanan and Audrey Abel did an excellent job of typing and retyping numerous drafts of the manuscript. Finally, a very warm thanks to our wives, for enduring. CONTENTS Page PREFACE PART I.
Book Synopsis Economics and Consumer Behavior by : Angus Deaton
Download or read book Economics and Consumer Behavior written by Angus Deaton and published by Cambridge University Press. This book was released on 1980-05-30 with total page 468 pages. Available in PDF, EPUB and Kindle. Book excerpt: For advanced courses in economic analysis, this book presents the economic theory of consumer behavior, focusing on the applications of the theory to welfare economies and econometric analysis.
Book Synopsis Handbook of Consumer Psychology by : Curtis P. Haugtvedt
Download or read book Handbook of Consumer Psychology written by Curtis P. Haugtvedt and published by Psychology Press. This book was released on 2018-12-07 with total page 1784 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Handbook contains a unique collection of chapters written by the world's leading researchers in the dynamic field of consumer psychology. Although these researchers are housed in different academic departments (ie. marketing, psychology, advertising, communications) all have the common goal of attaining a better scientific understanding of cognitive, affective, and behavioral responses to products and services, the marketing of these products and services, and societal and ethical concerns associated with marketing processes. Consumer psychology is a discipline at the interface of marketing, advertising and psychology. The research in this area focuses on fundamental psychological processes as well as on issues associated with the use of theoretical principles in applied contexts. The Handbook presents state-of-the-art research as well as providing a place for authors to put forward suggestions for future research and practice. The Handbook is most appropriate for graduate level courses in marketing, psychology, communications, consumer behavior and advertising.
Book Synopsis Gender, Culture, and Consumer Behavior by : Cele C. Otnes
Download or read book Gender, Culture, and Consumer Behavior written by Cele C. Otnes and published by Taylor & Francis. This book was released on 2012-04-27 with total page 484 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book covers the gamut of topics related to gender and consumer culture. Changing gender roles have forced scholars and practitioners to re-examine some of the fundamental assumptions and theories in this area. Gender is a core component of identity and thus holds significant implications for how consumers behave in the marketplace. This book offers innovative research in gender and consumer behavior with topics relevant to psychology, marketing, advertising, sociology, women’s studies and cultural studies. It offers 16 chapters of cutting-edge research on gender, international culture and consumption. Unique to this volume is its emphasis on consumption and masculinity and inclusion of topics on a rapidly changing world of issues related to culture and gender in advertising, communications, psychology and consumer behavior.
Book Synopsis Consumer Behavior by : Morris B. Holbrook
Download or read book Consumer Behavior written by Morris B. Holbrook and published by Taylor & Francis. This book was released on 2024-12-02 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer Behavior presents an autobiographical view of Morris B. Holbrook’s contributions to the study of consumer behavior, describing his life and work over the past 60 years via a collection of subjective personal introspective essays. This new collection extends, enlarges, and elaborates on the insights garnered over Holbrook’s career to provide a lively and thought-provoking exploration of the evolution of consumer research. Using Subjective Personal Introspection (SPI), Holbrook shares aspects of his own journey in developing insights into such topics as the consumption experience, consumer value, the jazz metaphor, marketing education, and various controversies that have interested the scholarly community. Early chapters portray Holbrook’s evolution in college, graduate school, and faculty membership, while later chapters trace his approaches to understanding the role of consumption as the essence of the human condition. Throughout, SPI is used to illuminate the ways in which academic struggles have led toward deeper understandings of consumers. Readers with an interest in the autobiographical details of how ideas develop and emerge in an area such as consumer research – including doctoral students or faculty members in the field of marketing – will find enlightenment and inspiration in contemplating the (mis)adventures of a fellow traveler.
Book Synopsis Congruency, Expectations and Consumer Behavior in Digital Environments by : Frederic Nimmermann
Download or read book Congruency, Expectations and Consumer Behavior in Digital Environments written by Frederic Nimmermann and published by Springer Nature. This book was released on 2019-10-23 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: A progress in technologies, the increasing expansion and use of digital environments lead to remarkable shifts of business activities. These transformations not only impact business but also affect consumers’ attitudes, beliefs, and practices. Thus, Frederic Nimmermann sheds light on consumer behavior in central subareas in digital environments such as advertising. Six essays address specific phenomena in these central subareas for a more profound understanding of consumers and their related behavior. Both academia and practitioners profit from the results and implications of this study. About the Author: Frederic Nimmermann works as a research assistant at the Chair of Marketing and Retailing at the University of Siegen. His research focuses on consumer behavior in digital environments.
Book Synopsis 55 Successful ISB Essays and Their Analysis by : Akshay Goel, Dhriti Ahluwalia, Sonali Gupta
Download or read book 55 Successful ISB Essays and Their Analysis written by Akshay Goel, Dhriti Ahluwalia, Sonali Gupta and published by Notion Press. This book was released on 2019-12-27 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you an MBA aspirant? Is ISB your dream Business School? Do you think B-School application essays are daunting? Do you want a competitive edge in your B-School application? With increasing number of applications at ISB PGP, it is very critical to stand out and differentiate your application. Essays are the perfect platform to demonstrate why you are the perfect fit for ISB and how you will add diversity to the next batch at ISB. Essay is the most important tool in your arsenal to showcase your potential to become a Rockstar Business Leader. The essay analysis written in the book will provide business professionals and undergraduate students deep insights to unlock the key to a successful ISB application essay. This book is brought to you by ISB Alumni to help you write the perfect essay by playing to your strengths, using compelling arguments and showcasing your leadership potential. In addition to the 55 essays, the book also includes profiles of successful applicants to help you develop winning strategies to put your best foot forward. This book contains: · 55 application essays of ISB Alumni from Class of 2018 & Class of 2019 · Analysis of each essay · Profiles of successful applicants · Tips to write a successful B-School application essay
Book Synopsis Consumer Behaviour by : Isabelle Szmigin
Download or read book Consumer Behaviour written by Isabelle Szmigin and published by Oxford University Press. This book was released on 2018 with total page 523 pages. Available in PDF, EPUB and Kindle. Book excerpt: A new approach to teaching consumer behaviour, incorporating the latest issues in behavioural, psychological and sociological learning alongside new areas of research. Practitioner commentaries including Renault and Thinkbox, and extended case studies featuring Pinterest and Havaianas, place this fascinating subject firmly in a real world context.
Download or read book Consumer Behaviour written by Jim Blythe and published by SAGE. This book was released on 2013-03-26 with total page 474 pages. Available in PDF, EPUB and Kindle. Book excerpt: Electronic Inspection Copy available for instructors here Why do you choose the things you buy – such as this textbook, a smartphone or an item of clothing? How often, where, and instead of what? What do you consider a boring necessity or a fun luxury? What do you do with products once you’ve purchased them? When do you decide to chuck them and why? As a consumer you make conscious and unconscious decisions, nonstop, every day of your life. This is Consumer Behaviour! This friendly, lively full colour text will support you through your course and help you to get the best possible grade for future employment. It even has How to Impress Your Examiner boxes in each chapter. There are lots of case studies along the way from global brands such as Facebook, Apple and Amazon Kindle, and Consumer Behaviour in Action boxes in every chapter to show you how it works in the real world. If you want to be top of the class you can push yourself that little bit further by reading the Challenging the Status Quo asides which will help your critical thinking and problem solving skills. These are key skills that employers look for in graduates, so practicing now will help set you apart from the pack and boost your employability. You could also dip into the Further Reading resources to help you with essays and exam revision – using these is a sure route to better grades. Visit the companion website www.sagepub.co.uk/blythe for extra materials including multiple choice questions to test yourself and Jim’s pick of Youtube videos that make the examples in each chapter come alive!
Book Synopsis Econometrics: Econometrics and the cost of capital : essays in honor of Dale W. Jorgenson by : Dale Weldeau Jorgenson
Download or read book Econometrics: Econometrics and the cost of capital : essays in honor of Dale W. Jorgenson written by Dale Weldeau Jorgenson and published by MIT Press. This book was released on 2000 with total page 536 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume summarizes the economic theory, the econometric methodology and the empirical findings resulting from the new approach to econometric modelling of producer behaviour.
Download or read book Essay Buddy written by ABHIJIT PARASHAR and published by Blue Rose Publishers. This book was released on 2023-05-24 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: A collection of 100+ essays covering a range of subjects, from social issues and psychology to culture and business. The book contains essays on interesting topics like The benefits of reading for pleasure, The effects of peer pressure on adolescents, The importance of Financial Literacy for high school students, The impact of bullying on academic performance, The role of Spirituality in addiction recovery and many more. Each of the essays is written eloquently. It offers a thought-provoking and enlightening read, with each essay providing a unique and valuable contribution to the wider conversation. Whether through personal reflections or scholarly analysis, the essays in the book offer readers the opportunity to explore new ideas, challenge their own assumptions, and gain a deeper understanding of the world around them. The book is also helpful for those who want to improve their essay writing skills as well as for the aspirants who are preparing for various examinations like Language Proficiency Tests, English Qualifying & Optional Papers and others.
Book Synopsis According to Kotler by : Philip Kotler
Download or read book According to Kotler written by Philip Kotler and published by Amacom Books. This book was released on 2005 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: According to Kotler distills the essence of marketing guru Philip Kotler's wisdom and years of experience into an immensely readable question and answer format. Based on the thousands of questions Kotler has been asked over the years, the book reveals the revolutionary theories of one of the profession's most revered experts.
Book Synopsis International and Interarea Comparisons of Income, Output, and Prices by : Alan Heston
Download or read book International and Interarea Comparisons of Income, Output, and Prices written by Alan Heston and published by University of Chicago Press. This book was released on 2007-12-01 with total page 546 pages. Available in PDF, EPUB and Kindle. Book excerpt: Economists wish to compare prices, real income, and output across countries and regions for many purposes. In the past, such comparisons were made in nominal terms, or by using exchange rates across countries, ignoring differences in price levels and thus distorting the results. Great progress has been made in interspatial comparisons in the past thirty years, but descriptions and discussions of the new measures have been scattered in unpublished or inaccessible papers. International and Interarea Comparisons of Income, Output, and Prices includes discussions of developments in the United Nations International Comparison Program, the largest effort in this field, and in the ICOP program on the production side, including efforts in both to extend the comparisons to the formerly planned economies. Other papers in this volume explore new programs on interspatial comparisons within the United States. There are also theoretical papers on how interspatial comparisons should be made and several examples of uses of such comparisons.
Book Synopsis Essays on the Great Depression by : Ben S. Bernanke
Download or read book Essays on the Great Depression written by Ben S. Bernanke and published by Princeton University Press. This book was released on 2009-01-10 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the Nobel Prize–winning economist and former chair of the U.S. Federal Reserve, a landmark book that provides vital lessons for understanding financial crises and their sometimes-catastrophic economic effects As chair of the U.S. Federal Reserve during the Global Financial Crisis, Ben Bernanke helped avert a greater financial disaster than the Great Depression. And he did so by drawing directly on what he had learned from years of studying the causes of the economic catastrophe of the 1930s—work for which he was later awarded the Nobel Prize. This influential work is collected in Essays on the Great Depression, an important account of the origins of the Depression and the economic lessons it teaches.
