Essays From A Marketing Phd

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Graduate Admissions Essays, Fifth Edition

Author : Donald Asher
Publisher : Ten Speed Press
ISBN 13 : 198486355X
Total Pages : 273 pages
Book Rating : 4.9/5 (848 download)

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Book Synopsis Graduate Admissions Essays, Fifth Edition by : Donald Asher

Download or read book Graduate Admissions Essays, Fifth Edition written by Donald Asher and published by Ten Speed Press. This book was released on 2024-07-16 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fully updated fifth edition of the go-to guide for crafting winning essays for any type of graduate program or scholarship, including PhD, master's, MD, JD, Rhodes, and postdocs, with brand-new essays and the latest hot tips and secret techniques. Based on thousands of interviews with successful grad students and admissions officers, Graduate Admissions Essays deconstructs and demystifies the ever-challenging application process for getting into graduate and scholarship programs. The book presents: Sample essays in a comprehensive range of subjects, including some available from no other source: medical residencies, postdocs, elite fellowships, academic autobiographies, and more! The latest on AI, the GRE, and diversity and adversity essays. Detailed strategies that have proven successful for some of the most competitive graduate programs in the country (learn how to beat 1% admissions rates!). How to get strong letters of recommendation, how to get funding when they say they have no funding, and how to appeal for more financial aid. Brand-new sample supplemental application letters, letters to faculty mentors, and letters of continuing interest. Full of Dr. Donald Asher's expert advice, this is the perfect graduate application resource whether you're fresh out of college and eager to get directly into graduate school or decades into your career and looking for a change.

Authorpreneur

Author : Jesse Tevelow
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781982055554
Total Pages : 222 pages
Book Rating : 4.0/5 (555 download)

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Book Synopsis Authorpreneur by : Jesse Tevelow

Download or read book Authorpreneur written by Jesse Tevelow and published by Createspace Independent Publishing Platform. This book was released on 2018-01-05 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you tired of your job? Looking for something more rewarding and profitable? Have you ever thought, or been told, "You should write a book, or start a business!" Well, it's time to give it a shot. Jesse Tevelow has self-published two books (Authorpreneur is his third), which are both #1 bestsellers on track to generate $30,000 per year in passive income. And that's just for starters. He also used his books to launch a business that banked over six figures in its first year. Other part-time authors are doing far better, earning six, or even seven figures per year. Many have leveraged their books to build fulltime business ventures. This wasn't possible ten years ago, but the publishing industry has changed. People are finding unparalleled freedom and wealth through writing, and you can too. Authorpreneur will show you how.

Marketing and the Common Good

Author : Patrick E. Murphy
Publisher : Routledge
ISBN 13 : 1134091141
Total Pages : 367 pages
Book Rating : 4.1/5 (34 download)

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Book Synopsis Marketing and the Common Good by : Patrick E. Murphy

Download or read book Marketing and the Common Good written by Patrick E. Murphy and published by Routledge. This book was released on 2013-07-24 with total page 367 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing is among the most powerful cultural forces at work in the contemporary world, affecting not merely consumer behaviour, but almost every aspect of human behaviour. While the potential for marketing both to promote and threaten societal well-being has been a perennial focus of inquiry, the current global intellectual and political climate has lent this topic extra gravitas. Through original research and scholarship from the influential Mendoza School of Business, this book looks at marketing’s ramifications far beyond simple economic exchange. It addresses four major topic areas: societal aspects of marketing and consumption; the social and ethical thought; sustainability; and public policy issues, in order to explore the wider relationship of marketing within the ethical and moral economy and its implications for the common good. By bringing together the wide-ranging and interdisciplinary contributions, it provides a uniquely comprehensive and challenging exploration of some of the most pressing themes for business and society today.

The Rise of Marketing and Market Research

Author : H. Berghoff
Publisher : Springer
ISBN 13 : 1137071281
Total Pages : 507 pages
Book Rating : 4.1/5 (37 download)

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Book Synopsis The Rise of Marketing and Market Research by : H. Berghoff

Download or read book The Rise of Marketing and Market Research written by H. Berghoff and published by Springer. This book was released on 2012-10-29 with total page 507 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume serves up a combination of broad questions, theoretical approaches, and manifold case studies to explore how people have sought to understand markets and thereby reduce risk, whether they have approached this challenge with a practical view based on their own business acumen or used the tools of scholarship.

CompetitiveEdge:A Guide to Business Programs 2013

Author : Peterson's
Publisher : Peterson's
ISBN 13 : 0768937388
Total Pages : 1893 pages
Book Rating : 4.7/5 (689 download)

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Book Synopsis CompetitiveEdge:A Guide to Business Programs 2013 by : Peterson's

Download or read book CompetitiveEdge:A Guide to Business Programs 2013 written by Peterson's and published by Peterson's. This book was released on 2013-04-15 with total page 1893 pages. Available in PDF, EPUB and Kindle. Book excerpt: Peterson's CompetitiveEdge: A Guide to Graduate Business Programs 2013 is a user-friendly guide to hundreds of graduate business programs in the United States, Canada, and abroad. Readers will find easy-to-read narrative descriptions that focus on the essential information that defines each business school or program, with photos offering a look at the faces of students, faculty, and important campus locales. Quick Facts offer indispensible data on costs and financial aid information, application deadlines, valuable contact information, and more. Also includes enlightening articles on today's MBA degree, admissions and application advice, new business programs, and more.

The Craft of Research, 2nd edition

Author : Wayne C. Booth
Publisher : University of Chicago Press
ISBN 13 : 0226065693
Total Pages : 348 pages
Book Rating : 4.2/5 (26 download)

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Book Synopsis The Craft of Research, 2nd edition by : Wayne C. Booth

Download or read book The Craft of Research, 2nd edition written by Wayne C. Booth and published by University of Chicago Press. This book was released on 2008-04-15 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since 1995, more than 150,000 students and researchers have turned to The Craft of Research for clear and helpful guidance on how to conduct research and report it effectively . Now, master teachers Wayne C. Booth, Gregory G. Colomb, and Joseph M. Williams present a completely revised and updated version of their classic handbook. Like its predecessor, this new edition reflects the way researchers actually work: in a complex circuit of thinking, writing, revising, and rethinking. It shows how each part of this process influences the others and how a successful research report is an orchestrated conversation between a researcher and a reader. Along with many other topics, The Craft of Research explains how to build an argument that motivates readers to accept a claim; how to anticipate the reservations of thoughtful yet critical readers and to respond to them appropriately; and how to create introductions and conclusions that answer that most demanding question, "So what?" Celebrated by reviewers for its logic and clarity, this popular book retains its five-part structure. Part 1 provides an orientation to the research process and begins the discussion of what motivates researchers and their readers. Part 2 focuses on finding a topic, planning the project, and locating appropriate sources. This section is brought up to date with new information on the role of the Internet in research, including how to find and evaluate sources, avoid their misuse, and test their reliability. Part 3 explains the art of making an argument and supporting it. The authors have extensively revised this section to present the structure of an argument in clearer and more accessible terms than in the first edition. New distinctions are made among reasons, evidence, and reports of evidence. The concepts of qualifications and rebuttals are recast as acknowledgment and response. Part 4 covers drafting and revising, and offers new information on the visual representation of data. Part 5 concludes the book with an updated discussion of the ethics of research, as well as an expanded bibliography that includes many electronic sources. The new edition retains the accessibility, insights, and directness that have made The Craft of Research an indispensable guide for anyone doing research, from students in high school through advanced graduate study to businesspeople and government employees. The authors demonstrate convincingly that researching and reporting skills can be learned and used by all who undertake research projects. New to this edition: Extensive coverage of how to do research on the internet, including how to evaluate and test the reliability of sources New information on the visual representation of data Expanded bibliography with many electronic sources

Writing Your Dissertation in Fifteen Minutes a Day

Author : Joan Bolker
Publisher : Holt Paperbacks
ISBN 13 : 1429968885
Total Pages : 206 pages
Book Rating : 4.4/5 (299 download)

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Book Synopsis Writing Your Dissertation in Fifteen Minutes a Day by : Joan Bolker

Download or read book Writing Your Dissertation in Fifteen Minutes a Day written by Joan Bolker and published by Holt Paperbacks. This book was released on 1998-08-15 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: Expert writing advice from the editor of the Boston Globe best-seller, The Writer's Home Companion Dissertation writers need strong, practical advice, as well as someone to assure them that their struggles aren't unique. Joan Bolker, midwife to more than one hundred dissertations and co-founder of the Harvard Writing Center, offers invaluable suggestions for the graduate-student writer. Using positive reinforcement, she begins by reminding thesis writers that being able to devote themselves to a project that truly interests them can be a pleasurable adventure. She encourages them to pay close attention to their writing method in order to discover their individual work strategies that promote productivity; to stop feeling fearful that they may disappoint their advisors or family members; and to tailor their theses to their own writing style and personality needs. Using field-tested strategies she assists the student through the entire thesis-writing process, offering advice on choosing a topic and an advisor, on disciplining one's self to work at least fifteen minutes each day; setting short-term deadlines, on revising and defing the thesis, and on life and publication after the dissertation. Bolker makes writing the dissertation an enjoyable challenge.

Pioneers in Marketing

Author : D.G. Brian Jones
Publisher : Routledge
ISBN 13 : 1136334378
Total Pages : 212 pages
Book Rating : 4.1/5 (363 download)

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Book Synopsis Pioneers in Marketing by : D.G. Brian Jones

Download or read book Pioneers in Marketing written by D.G. Brian Jones and published by Routledge. This book was released on 2011-12-21 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pioneers in Marketing: A Collection of Biographical Essays discusses eight historically important marketing scholars whose careers collectively spanned over 100 years. An introductory chapter describes the role of biography in the study of marketing thought, and introduces the eight subjects in this collection. Subsequent chapters describe the lives of Edward David Jones, Simon Litman, Henry Charles Taylor, Percival White, George Burton Hotchkiss, Theodore N. Beckman, David D. Monieson, and William R. Davidson, focusing on their intellectual and professional contributions to the marketing discipline. The biographies are based on rare archival materials, some personal interviews, and analysis of the subjects’ major works. The final chapter draws lessons from the collection for marketing students and teachers. Several important discoveries are reported that suggest opportunities for further research. These stories will inform and inspire students of marketing.

Peterson's Graduate Programs in Business, Education, Health, Information Studies, Law & Social Work 2012

Author : Peterson's
Publisher : Peterson's
ISBN 13 : 0768936675
Total Pages : 13784 pages
Book Rating : 4.7/5 (689 download)

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Book Synopsis Peterson's Graduate Programs in Business, Education, Health, Information Studies, Law & Social Work 2012 by : Peterson's

Download or read book Peterson's Graduate Programs in Business, Education, Health, Information Studies, Law & Social Work 2012 written by Peterson's and published by Peterson's. This book was released on 2012-05-15 with total page 13784 pages. Available in PDF, EPUB and Kindle. Book excerpt: Peterson's Graduate Programs in Business, Education, Health, Information Studies, Law & Social Work 2012 contains a wealth of info on accredited institutions offering graduate degrees in these fields. Up-to-date info, collected through Peterson's Annual Survey of Graduate and Professional Institutions, provides valuable data on degree offerings, professional accreditation, jointly offered degrees, part-time & evening/weekend programs, postbaccalaureate distance degrees, faculty, students, requirements, expenses, financial support, faculty research, and unit head and application contact information. There are helpful links to in-depth descriptions about a specific graduate program or department, faculty members and their research, and more. Also find valuable articles on financial assistance, the graduate admissions process, advice for international and minority students, and facts about accreditation, with a current list of accrediting agencies.

E-Retailing Challenges and Opportunities in the Global Marketplace

Author : Dixit, Shailja
Publisher : IGI Global
ISBN 13 : 1466699221
Total Pages : 385 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis E-Retailing Challenges and Opportunities in the Global Marketplace by : Dixit, Shailja

Download or read book E-Retailing Challenges and Opportunities in the Global Marketplace written by Dixit, Shailja and published by IGI Global. This book was released on 2016-02-26 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: The internet has become a flexible platform upon which global retail brands can expand and grow. With a greater emphasis on and opportunity for new market opportunities in the digital sphere, the global retail market is undergoing an era of rapid transformation as new web-based retail models emerge to meet the needs of the modern consumer. E-Retailing Challenges and Opportunities in the Global Marketplace explores the transformations occuring in the virtual marketplace as consumer needs and expectations shift to the new age of online shopping. Emphasizing the difficulties business professionals face in the digital age in addition to opportunities for market growth and new product development, this publication is a critical reference source for business professionals, product strategists, web managers, IT specialists, and graduate-level students in the fields of business, retail management, and advertising.

Writing Your Journal Article in Twelve Weeks

Author : Wendy Laura Belcher
Publisher : SAGE
ISBN 13 : 141295701X
Total Pages : 376 pages
Book Rating : 4.4/5 (129 download)

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Book Synopsis Writing Your Journal Article in Twelve Weeks by : Wendy Laura Belcher

Download or read book Writing Your Journal Article in Twelve Weeks written by Wendy Laura Belcher and published by SAGE. This book was released on 2009-01-20 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides you with all the tools you need to write an excellent academic article and get it published.

Graduate Programs in Business, Education, Information Studies, Law & Social Work 2014 (Grad 6)

Author : Peterson's
Publisher : Peterson's
ISBN 13 : 0768938597
Total Pages : 8488 pages
Book Rating : 4.7/5 (689 download)

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Book Synopsis Graduate Programs in Business, Education, Information Studies, Law & Social Work 2014 (Grad 6) by : Peterson's

Download or read book Graduate Programs in Business, Education, Information Studies, Law & Social Work 2014 (Grad 6) written by Peterson's and published by Peterson's. This book was released on 2013-12-20 with total page 8488 pages. Available in PDF, EPUB and Kindle. Book excerpt: Peterson's Graduate Programs in Business, Education, Information Studies, Law & Social Work 2014 contains comprehensive profiles of more than 11,000 graduate programs in disciplines such as, accounting & finance, business administration & management, education, human resources, international business, law, library & information studies, marketing, social work, transportation management, and more. Up-to-date info, collected through Peterson's Annual Survey of Graduate and Professional Institutions, provides valuable data on degree offerings, professional accreditation, jointly offered degrees, part-time & evening/weekend programs, postbaccalaureate distance degrees, faculty, students, requirements, expenses, financial support, faculty research, and unit head and application contact information. There are helpful links to in-depth descriptions about a specific graduate program or department, faculty members and their research, and more. Also find valuable articles on financial assistance, the graduate admissions process, advice for international and minority students, and facts about accreditation, with a current list of accrediting agencies.

Graduate Programs in Business, Education, Information Studies, Law & Social Work 2015 (Grad 6)

Author : Peterson's
Publisher : Peterson's
ISBN 13 : 0768939518
Total Pages : 11657 pages
Book Rating : 4.7/5 (689 download)

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Book Synopsis Graduate Programs in Business, Education, Information Studies, Law & Social Work 2015 (Grad 6) by : Peterson's

Download or read book Graduate Programs in Business, Education, Information Studies, Law & Social Work 2015 (Grad 6) written by Peterson's and published by Peterson's. This book was released on 2014-12-30 with total page 11657 pages. Available in PDF, EPUB and Kindle. Book excerpt: Graduate Programs in Business, Education, Information Studies, Law & Social Work 2015 contains helpful facts and figures on more than 11,000 graduate programs. The comprehensive directory includes more than 1,850 institutions and their programs in all of the relevant disciplines such as accounting and finance, business management, education, law, library and information sciences, marketing, social work, and many more. Informative data profiles feature facts and figures on accreditation, degree requirements, application deadlines, contact information, financial support, faculty, and student body profiles. Two-page in-depth descriptions, written by featured institutions, offer complete details on specific graduate program, school, or department as well as information on faculty research. Comprehensive directories list programs in this volume, as well as others in the graduate series.

Graduate Programs in the Humanities, Arts & Social Sciences 2015 (Grad 2)

Author : Peterson's
Publisher : Peterson's
ISBN 13 : 076893950X
Total Pages : 9800 pages
Book Rating : 4.7/5 (689 download)

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Book Synopsis Graduate Programs in the Humanities, Arts & Social Sciences 2015 (Grad 2) by : Peterson's

Download or read book Graduate Programs in the Humanities, Arts & Social Sciences 2015 (Grad 2) written by Peterson's and published by Peterson's. This book was released on 2014-11-25 with total page 9800 pages. Available in PDF, EPUB and Kindle. Book excerpt: Peterson's Graduate Programs in the Humanities, Arts & Social Sciences 2015 contains details on more than 11,000 graduate programs of study across all relevant disciplines-including the arts and architecture, communications and media, psychology and counseling, political science and international affairs, economics, and sociology, anthropology, archaeology, and more. Informative data profiles include facts and figures on accreditation, degree requirements, application deadlines and contact information, financial support, faculty, and student body profiles. Two-page in-depth descriptions, written by featured institutions, offer complete details on specific graduate programs, schools, or departments as well as information on faculty research. Comprehensive directories list programs in this volume, as well as others in the graduate series.

From Dissertation to Book

Author : William Germano
Publisher : University of Chicago Press
ISBN 13 : 022606218X
Total Pages : 178 pages
Book Rating : 4.2/5 (26 download)

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Book Synopsis From Dissertation to Book by : William Germano

Download or read book From Dissertation to Book written by William Germano and published by University of Chicago Press. This book was released on 2014-02-27 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to transform a thesis into a publishable work that can engage audiences beyond the academic committee. When a dissertation crosses my desk, I usually want to grab it by its metaphorical lapels and give it a good shake. “You know something!” I would say if it could hear me. “Now tell it to us in language we can understand!” Since its publication in 2005, From Dissertation to Book has helped thousands of young academic authors get their books beyond the thesis committee and into the hands of interested publishers and general readers. Now revised and updated to reflect the evolution of scholarly publishing, this edition includes a new chapter arguing that the future of academic writing is in the hands of young scholars who must create work that meets the broader expectations of readers rather than the narrow requirements of academic committees. At the heart of From Dissertation to Book is the idea that revising the dissertation is fundamentally a process of shifting its focus from the concerns of a narrow audience—a committee or advisors—to those of a broader scholarly audience that wants writing to be both informative and engaging. William Germano offers clear guidance on how to do this, with advice on such topics as rethinking the table of contents, taming runaway footnotes, shaping chapter length, and confronting the limitations of jargon, alongside helpful timetables for light or heavy revision. Germano draws on his years of experience in both academia and publishing to show writers how to turn a dissertation into a book that an audience will actually enjoy, whether reading on a page or a screen. He also acknowledges that not all dissertations can or even should become books and explores other, often overlooked, options, such as turning them into journal articles or chapters in an edited work. With clear directions, engaging examples, and an eye for the idiosyncrasies of academic writing, he reveals to recent PhDs the secrets of careful and thoughtful revision—a skill that will be truly invaluable as they add “author” to their curriculum vitae.

Mama, PhD

Author : Elrena Evans
Publisher : Rutgers University Press
ISBN 13 : 0813543185
Total Pages : 290 pages
Book Rating : 4.8/5 (135 download)

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Book Synopsis Mama, PhD by : Elrena Evans

Download or read book Mama, PhD written by Elrena Evans and published by Rutgers University Press. This book was released on 2008 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every year, American universities publish glowing reports stating their commitment to diversity, often showing statistics of female hires as proof of success. Yet, although women make up increasing numbers of graduate students, graduate degree recipients, and even new hires, academic life remains overwhelming a man's world. The reality that the statistics fail to highlight is that the presence of women, specifically those with children, in the ranks of tenured faculty has not increased in a generation. Further, those women who do achieve tenure track placement tend to report slow advancement, income disparity, and lack of job satisfaction compared to their male colleagues. Amid these disadvantages, what is a Mama, PhD to do? This literary anthology brings together a selection of deeply felt personal narratives by smart, interesting women who explore the continued inequality of the sexes in higher education and suggest changes that could make universities more family-friendly workplaces. The contributors hail from a wide array of disciplines and bring with them a variety of perspectives, including those of single and adoptive parents. They address topics that range from the level of policy to practical day-to-day concerns, including caring for a child with special needs, breastfeeding on campus, negotiating viable maternity and family leave policies, job-sharing and telecommuting options, and fitting into desk/chair combinations while eight months pregnant. Candid, provocative, and sometimes with a wry sense of humor, the thirty-five essays in this anthology speak to and offer support for any woman attempting to combine work and family, as well as anyone who is interested in improving the university's ability to live up to its reputation to be among the most progressive of American institutions.

Peterson's Graduate Programs in Business 2011

Author : Peterson's
Publisher : Peterson's
ISBN 13 : 0768934648
Total Pages : 3151 pages
Book Rating : 4.7/5 (689 download)

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Book Synopsis Peterson's Graduate Programs in Business 2011 by : Peterson's

Download or read book Peterson's Graduate Programs in Business 2011 written by Peterson's and published by Peterson's. This book was released on 2011-06-01 with total page 3151 pages. Available in PDF, EPUB and Kindle. Book excerpt: Peterson's Graduate Programs in Business, Education, Health, Information Studies, Law & Social Work contains a wealth of information on colleges and universities that offer graduate work in these fields. Institutions listed include those in the United States, Canada, and abroad that are accredited by U.S. accrediting agencies. Up-to-date data, collected through Peterson's Annual Survey of Graduate and Professional Institutions, provides valuable information on degree offerings, professional accreditation, jointly offered degrees, part-time and evening/weekend programs, postbaccalaureate distance degrees, faculty, students, degree requirements, entrance requirements, expenses, financial support, faculty research, and unit head and application contact information. Readers will find helpful links to in-depth descriptions that offer additional detailed information about a specific program or department, faculty members and their research, and much more. In addition, there are valuable articles on financial assistance, the graduate admissions process, advice for international and minority students, and facts about accreditation, with a current list of accrediting agencies.