Esports And The Business Of Twitch Streaming

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Watch Me Play

Author : T. L. Taylor
Publisher : Princeton University Press
ISBN 13 : 0691184976
Total Pages : 328 pages
Book Rating : 4.6/5 (911 download)

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Book Synopsis Watch Me Play by : T. L. Taylor

Download or read book Watch Me Play written by T. L. Taylor and published by Princeton University Press. This book was released on 2018-10-16 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: A look at the revolution in game live streaming and esports broadcasting Every day thousands of people broadcast their gaming live to audiences over the internet using popular sites such as Twitch, which reaches more than one hundred million viewers a month. In these new platforms for interactive entertainment, big esports events featuring digital game competitors live stream globally, and audiences can interact with broadcasters—and each other—through chat in real time. What are the ramifications of this exploding online industry? Taking readers inside home studios and backstage at large esports events, Watch Me Play investigates the rise of game live streaming and how it is poised to alter how we understand media and audiences. Through extensive interviews and immersion in this gaming scene, T. L. Taylor delves into the inner workings of the live streaming platform Twitch. From branding to business practices, she shows the pleasures and work involved in this broadcasting activity, as well as the management and governance of game live streaming and its hosting communities. At a time when gaming is being reinvented through social media, the potential of an ever-growing audience is transforming user-generated content and alternative distribution methods. These changes will challenge the meaning of ownership and intellectual property and open the way to new forms of creativity. The first book to explore the online phenomenon Twitch and live streaming games, Watch Me Play offers a vibrant look at the melding of private play and public entertainment.

Turn Your Gaming Into a Career Through Twitch and Other Streaming Sites

Author : Jackson Carter
Publisher :
ISBN 13 : 9781980808237
Total Pages : 62 pages
Book Rating : 4.8/5 (82 download)

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Book Synopsis Turn Your Gaming Into a Career Through Twitch and Other Streaming Sites by : Jackson Carter

Download or read book Turn Your Gaming Into a Career Through Twitch and Other Streaming Sites written by Jackson Carter and published by . This book was released on 2018-04-12 with total page 62 pages. Available in PDF, EPUB and Kindle. Book excerpt: Have you wished you could use your gaming abilities to launch a career and earn money? The innovative new streaming service Twitch is offering high quality gamers the opportunity to turn their gaming and entertaining into a true business. With the rise of mega stars like Ninja, Summit1g and Meclipse who have a combined following of over 5 million people, the market reach and earning potential is clear. In this book you will find all you need to know to launch your channel, build a following and create a career from your love of gaming. Tap into your potential and live the life you've always dreamed of.

The Essential Guide to the Business & Law of Esports & Professional Video Gaming

Author : Justin M Jacobson
Publisher : CRC Press
ISBN 13 : 1000344487
Total Pages : 188 pages
Book Rating : 4.0/5 (3 download)

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Book Synopsis The Essential Guide to the Business & Law of Esports & Professional Video Gaming by : Justin M Jacobson

Download or read book The Essential Guide to the Business & Law of Esports & Professional Video Gaming written by Justin M Jacobson and published by CRC Press. This book was released on 2021-02-19 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: "As esports has grown, the need for professional legal representation has grown with it. Justin's Essential Guide to the Business & Law of Esports & Professional Video Gaming provides a great baseline and will help prevent the legal horror stories of esports in the past." Mitch Reames, AdWeek and Esports Insider "Justin’s exploration of the business and law side of the esports sector fills a gap of knowledge that is an absolute necessity in truly understanding the esports space." Kevin Hitt, The Esports Observer The Essential Guide to the Business & Law of Esports & Professional Video Gaming covers everything you need to know about the past, present, and future of esports and professional video gaming. The book is written by one of the foremost attorneys and business practitioners in today’s esports and professional gaming scene, Justin M. Jacobson, Esq. This guide is meant to provide you with an in-depth look at the business and legal matters associated with the esports world. • Includes coverage of the stakeholders in the esports business "ecosystem," including the talent, the teams, the publishers, and the event organizers. • Explores various legal fields involved with esports, including intellectual property, employment and player unions, business investments and tax "write-offs," immigration and visas, event operation tips, social media and on-stream promotions, and much more. • The most current book on the market, with actual contract provisions modeled on existing major esports player, coach, shoutcaster, and sponsorship agreements. About the Author Justin M. Jacobson, Esq. is an entertainment and esports attorney located in New York City. For the last decade, he has worked with professional athletes, musicians, producers, DJs, record labels, fashion designers, as well as professional gamers, streamers, coaches, on-air talent, and esports organizations. He assists these creative individuals with their contract, copyright, trademark, immigration, tax, and related business, marketing, and legal issues. He is a frequent contributor to many industry publications and has been featured on a variety of entertainment, music, and esports publications and podcasts, including Business Insider, The Esports Observer, Esports Insider, Tunecore, and Sport Techie. Justin has positioned himself as a top esports business professional working with talent in a variety of franchise leagues including the Overwatch League, Overwatch Contenders, and Call of Duty Pro League as well as in many popular competitive titles such as Fortnite, CS:GO, Gears of War, Halo, Super Smash Brothers, Rainbow 6, PUBG, Madden, and FIFA and mobile games such as Brawlhalla, Clash of Clans, and Call of Duty mobile. Previously, he worked with various esports talent agencies as well as in an official capacity on behalf of several esports teams and brands.

Implications and Impacts of eSports on Business and Society: Emerging Research and Opportunities

Author : Finch, David J.
Publisher : IGI Global
ISBN 13 : 1799815404
Total Pages : 201 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Implications and Impacts of eSports on Business and Society: Emerging Research and Opportunities by : Finch, David J.

Download or read book Implications and Impacts of eSports on Business and Society: Emerging Research and Opportunities written by Finch, David J. and published by IGI Global. This book was released on 2019-10-25 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: The global gaming market, due to numerous technological advancements in social media networking and live-streaming video, has exploded in recent years. However, this newly acquired popularity has left many industry professionals pondering a difficult enigma: How does this affect the professional world? Implications and Impacts of eSports on Business and Society: Emerging Research and Opportunities provides innovative research exploring the immersion of competitive electronic sports and applications within global marketing, business, and society. Featuring coverage on a broad range of topics such as social networking, sponsorship branding, and risk management, this book is ideally designed for sports and entertainment practitioners, communications professionals, marketers, business consultants, researchers, professionals, and students seeking current research on potential business opportunities in the eSports industry.

The Book of Esports

Author : William Collis
Publisher : Rosetta Books
ISBN 13 : 1948122588
Total Pages : 199 pages
Book Rating : 4.9/5 (481 download)

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Book Synopsis The Book of Esports by : William Collis

Download or read book The Book of Esports written by William Collis and published by Rosetta Books. This book was released on 2020-08-04 with total page 199 pages. Available in PDF, EPUB and Kindle. Book excerpt: The definitive guide to the modern world of competitive gaming and the official history of Esports™. Almost overnight, esports—or competitive video games—have exploded into the largest entertainment and sporting phenomenon in human history. The Book of Esports answers: What exactly are esports, and how did they become so popular so quickly? Why did blockbuster video games like League of Legends, Fortnite and Starcraft succeed? Where exactly is all this video gaming headed? What do gamers and college students need to know to position themselves for success in the industry? How do you create a billion-dollar esports business? What strategic choices drive success in the modern gaming industry? Can video games really get your kid into college? (All expenses paid, of course...) Whether you are a lifelong gamer, a curious Fortnite parent, or a businessperson seeking to understand the marketing opportunities of this multibillion-dollar phenomenon, The Book of Esports charts the rise of this exciting new industry, for the first time ever crafting a comprehensive overview of esports and its implications for human competition—and even the future of humanity itself. Gaming luminary and Harvard MBA William Collis has painstakingly translated esports’ mysteries into a detailed and accessible testament for today. Featuring select interviews from the biggest names in the industry, The Book of Esportsweaves tales of trust, betrayal, and superhuman reflexes into predictive frameworks, explaining exactly why our industry looks the way it does, and how all this growth—and more—is inevitable as the divide between man and machine blurs into oblivion.

A Newborn Business

Author : Zoltan Andrejkovics
Publisher : Zoltan Andrejkovics
ISBN 13 : 9781723831058
Total Pages : 104 pages
Book Rating : 4.8/5 (31 download)

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Book Synopsis A Newborn Business by : Zoltan Andrejkovics

Download or read book A Newborn Business written by Zoltan Andrejkovics and published by Zoltan Andrejkovics. This book was released on 2018-10-05 with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt: Games covered Fortnite, League of Legends, Dota 2, FIFA, Overwatch, CS:GO, Clash Royale, Hearthstone and F1 series "How can I become a professional esports player?" "How can I make a living playing esports?" "What is the lifespan of an esports game?" "What are the most popular esports?" These are just some of the questions I have been asked over the last five years. With the boom of the esports industry, everyone wants to know how they can be part of it. In this book, I have answered those questions, and dozens more, based on my years of experience working in the professional esports scene as a team manager. In this book, you will find no topic was off limits. I talk about the past, present, and future of esports and different aspects of the professional gaming industry at large.

Raising the Stakes

Author : T. L. Taylor
Publisher : MIT Press
ISBN 13 : 0262527588
Total Pages : 333 pages
Book Rating : 4.2/5 (625 download)

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Book Synopsis Raising the Stakes by : T. L. Taylor

Download or read book Raising the Stakes written by T. L. Taylor and published by MIT Press. This book was released on 2015-01-30 with total page 333 pages. Available in PDF, EPUB and Kindle. Book excerpt: How a form of play becomes a sport: players, agents, referees, leagues, tournaments, sponsorships, and spectators, and the culture of professional computer game play. Competitive video and computer game play is nothing new: the documentary King of Kong memorably portrays a Donkey Kong player's attempts to achieve the all-time highest score; the television show Starcade (1982–1984) featured competitions among arcade game players; and first-person shooter games of the 1990s became multiplayer through network play. A new development in the world of digital gaming, however, is the emergence of professional computer game play, complete with star players, team owners, tournaments, sponsorships, and spectators. In Raising the Stakes, T. L. Taylor explores the emerging scene of professional computer gaming and the accompanying efforts to make a sport out of this form of play. In the course of her explorations, Taylor travels to tournaments, including the World Cyber Games Grand Finals (which considers itself the computer gaming equivalent of the Olympics), and interviews participants from players to broadcasters. She examines pro-gaming, with its highly paid players, play-by-play broadcasts, and mass audience; discusses whether or not e-sports should even be considered sports; traces the player's path from amateur to professional (and how a hobby becomes work); and describes the importance of leagues, teams, owners, organizers, referees, sponsors, and fans in shaping the structure and culture of pro-gaming. Taylor connects professional computer gaming to broader issues: our notions of play, work, and sport; the nature of spectatorship; the influence of money on sports. And she examines the ongoing struggle over the gendered construction of play through the lens of male-dominated pro-gaming. Ultimately, the evolution of professional computer gaming illuminates the contemporary struggle to convert playful passions into serious play.

Esports Business Management

Author : David Hedlund
Publisher : Human Kinetics Publishers
ISBN 13 : 1718200226
Total Pages : 273 pages
Book Rating : 4.7/5 (182 download)

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Book Synopsis Esports Business Management by : David Hedlund

Download or read book Esports Business Management written by David Hedlund and published by Human Kinetics Publishers. This book was released on 2020-11-12 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn about the rapidly expanding esports industry in Esports Business Management. Written by esports executives and experts and endorsed by the International Esports Federation, Esports Research Network, and the United States Esports Federation, this is a comprehensive introduction to the world of esports.

eSports is Business

Author : Tobias M. Scholz
Publisher : Springer
ISBN 13 : 3030111997
Total Pages : 165 pages
Book Rating : 4.0/5 (31 download)

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Book Synopsis eSports is Business by : Tobias M. Scholz

Download or read book eSports is Business written by Tobias M. Scholz and published by Springer. This book was released on 2019-02-20 with total page 165 pages. Available in PDF, EPUB and Kindle. Book excerpt: The global phenomenon of eSports has experienced exponential growth in recent years, gaining interest from the media, sports and technology industries. Being born digital, global and agile, competitive gaming appeals to a young and emerging audience, and therefore the management of businesses within the eSports industry requires a unique strategy. Presenting a short history of the industry and an overview of its various stakeholders, the author explores how important governing principles have emerged to culminate in a business model network. An insightful read for scholars researching innovation, eBusiness and strategy, this book takes a pioneering approach and examines potential implications for the future of eSports.

One Up

Author : Joost van Dreunen
Publisher : Columbia University Press
ISBN 13 : 0231552211
Total Pages : 317 pages
Book Rating : 4.2/5 (315 download)

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Book Synopsis One Up by : Joost van Dreunen

Download or read book One Up written by Joost van Dreunen and published by Columbia University Press. This book was released on 2020-10-06 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt: What explains the massive worldwide success of video games such as Fortnite, Minecraft, and Pokémon Go? Game companies and their popularity are poorly understood and often ignored from the standpoint of traditional business strategy. Yet this industry generates billions in revenue by thinking creatively about digital distribution, free-to-play content, and phenomena like e-sports and live streaming. What lessons can we draw from its major successes and failures about the future of entertainment? One Up offers a pioneering empirical analysis of innovation and strategy in the video game industry to explain how it has evolved from a fringe activity to become a mainstream form of entertainment. Joost van Dreunen, a widely recognized industry expert with over twenty years of experience, analyzes how game makers, publishers, and platform holders have tackled strategic challenges to make the video game industry what it is today. Using more than three decades of rigorously compiled industry data, he demonstrates that video game companies flourish when they bring the same level of creativity to business strategy that they bring to game design. Filled with case studies of companies such as Activision Blizzard, Apple, Electronic Arts, Epic Games, Microsoft, Nexon, Sony, Take-Two Interactive, Tencent, and Valve, this book forces us to rethink common misconceptions around the emergence of digital and mobile gaming. One Up is required reading for investors, creatives, managers, and anyone looking to learn about the major drivers of change and growth in contemporary entertainment.

The Military-Entertainment Complex

Author : Tim Lenoir
Publisher : Harvard University Press
ISBN 13 : 0674724984
Total Pages : 273 pages
Book Rating : 4.6/5 (747 download)

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Book Synopsis The Military-Entertainment Complex by : Tim Lenoir

Download or read book The Military-Entertainment Complex written by Tim Lenoir and published by Harvard University Press. This book was released on 2018-02-19 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the rise of drones and computer-controlled weapons, the line between war and video games continues to blur. In this book, the authors trace how the realities of war are deeply inflected by their representation in popular entertainment. War games and other media, in turn, feature an increasing number of weapons, tactics, and threat scenarios from the War on Terror. While past analyses have emphasized top-down circulation of pro-military ideologies through government public relations efforts and a cooperative media industry, The Military-Entertainment Complex argues for a nonlinear relationship, defined largely by market and institutional pressures. Tim Lenoir and Luke Caldwell explore the history of the early days of the video game industry, when personnel and expertise flowed from military contractors to game companies; to a middle period when the military drew on the booming game industry to train troops; to a present in which media corporations and the military influence one another cyclically to predict the future of warfare. In addition to obvious military-entertainment titles like AmericaÕs Army, Lenoir and Caldwell investigate the rise of best-selling franchise games such as Call of Duty, Battlefield, Medal of Honor, and Ghost Recon. The narratives and aesthetics of these video games permeate other media, including films and television programs. This commodification and marketing of the future of combat has shaped the publicÕs imagination of war in the post-9/11 era and naturalized the U.S. PentagonÕs vision of a new way of war.

Time to start YOUR eSports Business Learn

Author : Rakesh
Publisher : Skysun Publishing
ISBN 13 : 9334028467
Total Pages : 169 pages
Book Rating : 4.3/5 (34 download)

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Book Synopsis Time to start YOUR eSports Business Learn by : Rakesh

Download or read book Time to start YOUR eSports Business Learn written by Rakesh and published by Skysun Publishing. This book was released on with total page 169 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book will show you the key concepts and skills you need to plan, run, and host e-sports tournaments and explore the opportunities in the e-sports business. This book is for you if you are a gamer who wants to level up your passion or an event planner who wants to enter the profitable e-sports industry or a fresher who wants to be part of the billion-dollar industry worldwide. You will get the knowledge and tools to succeed in e-sports business and events.

Twitch For Dummies

Author : Tee Morris
Publisher : John Wiley & Sons
ISBN 13 : 1119540291
Total Pages : 395 pages
Book Rating : 4.1/5 (195 download)

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Book Synopsis Twitch For Dummies by : Tee Morris

Download or read book Twitch For Dummies written by Tee Morris and published by John Wiley & Sons. This book was released on 2018-12-11 with total page 395 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first full resource to offer advice on tapping into Twitch Twitch got its start as a live-streaming platform mostly populated by gamers and their fans. It's quickly grown to host streaming events of all kinds—concerts, conferences, production events like podcast recording sessions, and even pro sports. Twitch For Dummies helps initiate those new to streaming with advice on how to launch and build a Twitch channel. Podcasting For Dummies author Tee Morris guides readers through the basics of starting a channel, streaming games or live events, growing and interacting with an audience, and how to overcome common tech glitches. • Build a streaming studio • Create your Twitch profile • Find successful streaming strategies • Interact with your audience This guide offers friendly, reliable advice for broadcasters, marketers, and video fans on how to tap into the most popular online live-streaming service.

The AI Marketing Canvas

Author : Raj Venkatesan
Publisher : Stanford University Press
ISBN 13 : 1503628043
Total Pages : 295 pages
Book Rating : 4.5/5 (36 download)

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Book Synopsis The AI Marketing Canvas by : Raj Venkatesan

Download or read book The AI Marketing Canvas written by Raj Venkatesan and published by Stanford University Press. This book was released on 2021-05-18 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a direct, actionable plan CMOs can use to map out initiatives that are properly sequenced and designed for success—regardless of where their marketing organization is in the process. The authors pose the following critical questions to marketers: (1) How should modern marketers be thinking about artificial intelligence and machine learning? and (2) How should marketers be developing a strategy and plan to implement AI into their marketing toolkit? The opening chapters provide marketing leaders with an overview of what exactly AI is and how is it different than traditional computer science approaches. Venkatesan and Lecinski, then, propose a best-practice, five-stage framework for implementing what they term the "AI Marketing Canvas." Their approach is based on research and interviews they conducted with leading marketers, and offers many tangible examples of what brands are doing at each stage of the AI Marketing Canvas. By way of guidance, Venkatesan and Lecinski provide examples of brands—including Google, Lyft, Ancestry.com, and Coca-Cola—that have successfully woven AI into their marketing strategies. The book concludes with a discussion of important implications for marketing leaders—for your team and culture.

Online Gaming

Author : The New York Times Editorial Staff
Publisher : The Rosen Publishing Group, Inc
ISBN 13 : 1642821349
Total Pages : 226 pages
Book Rating : 4.6/5 (428 download)

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Book Synopsis Online Gaming by : The New York Times Editorial Staff

Download or read book Online Gaming written by The New York Times Editorial Staff and published by The Rosen Publishing Group, Inc. This book was released on 2018-12-15 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the mid 2000s, online gaming was a robust and thriving culture, with dedicated participants around the world. A decade later, mobile games had spawned billion-dollar franchises, and e-sports had earned a viewership rivaling the audiences of blockbuster films. As online gaming grew into a pop culture industry, new questions were raised about the role of video games in business, politics, education, and culture. The articles in this collection showcase the development of this multi-faceted industry, and features such as media literacy terms and questions will engage readers beyond the text.

Paratextualizing Games

Author : Benjamin Beil
Publisher : transcript Verlag
ISBN 13 : 3732854213
Total Pages : 364 pages
Book Rating : 4.7/5 (328 download)

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Book Synopsis Paratextualizing Games by : Benjamin Beil

Download or read book Paratextualizing Games written by Benjamin Beil and published by transcript Verlag. This book was released on 2021-11-30 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gaming no longer only takes place as a ›closed interactive experience‹ in front of TV screens, but also as broadcast on streaming platforms or as cultural events in exhibition centers and e-sport arenas. The popularization of new technologies, forms of expression, and online services has had a considerable influence on the academic and journalistic discourse about games. This anthology examines which paratexts gaming cultures have produced - i.e., in which forms and formats and through which channels we talk (and write) about games - as well as the way in which paratexts influence the development of games. How is knowledge about games generated and shaped today and how do boundaries between (popular) criticism, journalism, and scholarship have started to blur? In short: How does the paratext change the text?

How to Talk about Videogames

Author : Ian Bogost
Publisher : U of Minnesota Press
ISBN 13 : 1452949875
Total Pages : 200 pages
Book Rating : 4.4/5 (529 download)

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Book Synopsis How to Talk about Videogames by : Ian Bogost

Download or read book How to Talk about Videogames written by Ian Bogost and published by U of Minnesota Press. This book was released on 2015-11-15 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: Videogames! Aren’t they the medium of the twenty-first century? The new cinema? The apotheosis of art and entertainment, the realization of Wagnerian gesamtkunstwerk? The final victory of interaction over passivity? No, probably not. Games are part art and part appliance, part tableau and part toaster. In How to Talk about Videogames, leading critic Ian Bogost explores this paradox more thoroughly than any other author to date. Delving into popular, familiar games like Flappy Bird, Mirror’s Edge, Mario Kart, Scribblenauts, Ms. Pac-Man, FarmVille, Candy Crush Saga, Bully, Medal of Honor, Madden NFL, and more, Bogost posits that videogames are as much like appliances as they are like art and media. We don’t watch or read games like we do films and novels and paintings, nor do we perform them like we might dance or play football or Frisbee. Rather, we do something in-between with games. Games are devices we operate, so game critique is both serious cultural currency and self-parody. It is about figuring out what it means that a game works the way it does and then treating the way it works as if it were reasonable, when we know it isn’t. Noting that the term games criticism once struck him as preposterous, Bogost observes that the idea, taken too seriously, risks balkanizing games writing from the rest of culture, severing it from the “rivers and fields” that sustain it. As essential as it is, he calls for its pursuit to unfold in this spirit: “God save us from a future of games critics, gnawing on scraps like the zombies that fester in our objects of study.”