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Epica Book 24 Europes Best Advertising
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Book Synopsis Epica Book 24: Europe's Best Advertising by : Epica Awards
Download or read book Epica Book 24: Europe's Best Advertising written by Epica Awards and published by A&C Black. This book was released on 2011-08-01 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: Epica 24: Europes Best Advertising is an essential text for those working in the advertising industry. It is the only reference annual on European advertising that covers all types of media, from commercials and print publications to internet sites and integrated marketing campaigns.Epica Book 24 includes articles by Lewis Blackwell and Mark Tungate, author of Media Monoliths (Kogan Page, 2004) and Adland (Kogan Page, 2007), as well as an introduction by Filip Nilsson, creative director of Forsman & Bodenfors, Gothenburg.
Book Synopsis Epica Book 23: Europe's Best Advertising by : Epica Awards
Download or read book Epica Book 23: Europe's Best Advertising written by Epica Awards and published by Bloomsbury Publishing. This book was released on 2010-08-23 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a unique source of information for all those interested in contemporary European creative trends and is conveniently arranged by product category with creative credits and brief translations where necessary. Epica Book 23: Europe's Best Advertising includes articles by Lewis Blackwell and Mark Tungate, author of Media Monoliths and Adland (Kolan Page), who also contributed the creative synopses.
Book Synopsis Epica Book 23: Europe's Best Advertising by : Richard Hogqvist
Download or read book Epica Book 23: Europe's Best Advertising written by Richard Hogqvist and published by A&C Black. This book was released on 2010-08-28 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: All the gold, silver, and bronze winners are in the Epica Book, together witha good selection of other high-scoring entries. This volume includes articlesby Lewis Blackwell and Mark Tungate, author of "Adland," who also contributesthe creative synopses.
Book Synopsis Epica Book 24: Europe's Best Advertising by : Epica Awards
Download or read book Epica Book 24: Europe's Best Advertising written by Epica Awards and published by Bloomsbury Publishing. This book was released on 2011-08-30 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: Epica 24: Europes Best Advertising is an essential text for those working in the advertising industry. It is the only reference annual on European advertising that covers all types of media, from commercials and print publications to internet sites and integrated marketing campaigns. Epica Book 24 includes articles by Lewis Blackwell and Mark Tungate, author of Media Monoliths (Kogan Page, 2004) and Adland (Kogan Page, 2007), as well as an introduction by Filip Nilsson, creative director of Forsman & Bodenfors, Gothenburg.
Download or read book New Serial Titles written by and published by . This book was released on 1996 with total page 1480 pages. Available in PDF, EPUB and Kindle. Book excerpt: A union list of serials commencing publication after Dec. 31, 1949.
Download or read book Epica Book 33 written by Epica Awards and published by Bloomsbury Publishing. This book was released on 2020-10-29 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: Epica Book 33 features inspirational work from the 2019 Epica Awards. It showcases outstanding creativity in advertising, design, media, PR and digital communications. As well as over 1000 colour images, the book includes winning and high-scoring entries, comments from Epica's unique jury of journalists, and behind-the-scenes interviews with Grand Prix winners. Like previous editions of this annual publication, it is a unique source of information and ideas for professionals, young talents – and anyone fascinated by the world of creative communications.
Download or read book Epica Book 29 written by Epica Awards and published by Bloomsbury Publishing. This book was released on 2016-09-22 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: Beautifully illustrated with over 1000 colour images, the 29th edition of the Epica Book showcases more than 850 creative projects honoured in the 2015 Epica Awards - including fascinating background stories on all the latest Epica d'Or winners. Featuring work from communication agencies, film production companies, media consultancies, photographers and design studios, the Epica Book is a unique source of information and inspiration for all those interested in contemporary worldwide advertising trends.
Book Synopsis Epica Book ... European Advertising Annual by :
Download or read book Epica Book ... European Advertising Annual written by and published by . This book was released on 1997 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Basics Advertising 01: Copywriting by : Rob Bowdery
Download or read book Basics Advertising 01: Copywriting written by Rob Bowdery and published by Bloomsbury Publishing. This book was released on 2008-06-16 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book highlights the importance of thinking both verbally and visually, taking into account the key relationship between the words and images that occur within creative ad concepts. It contains numerous visual examples demonstrating the variety of work with which copywriters are involved, supported by in-depth discussion and analysis to help the reader understand why certain adverts work well. Packed with practical exercises, as well as tips and guidance on how to generate ideas and think creatively, this book will help you to communicate effectively with your target audience - or indeed anyone!
Download or read book International Books in Print written by and published by . This book was released on 1998 with total page 1140 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Adland written by Mark Tungate and published by Kogan Page Publishers. This book was released on 2007 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: Adland is a ground-breaking examination of modern advertising, from its early origins, to the evolution of the current advertising landscape. Bestselling author and journalist Mark Tungate examines key developments in advertising, from copy adverts, radio and television, to the opportunities afforded by the explosion of digital media - podcasting, text messaging and interactive campaigns. Adland focuses on key players in the industry and features exclusive interviews with leading names in advertising today, including Jean-Marie Dru, Sir Alan Parker, John Hegarty and Sir Martin Sorrell, as well as industry luminaries from the 20th Century such as Phil Dusenberry and George Lois. Exploring the roots of the advertising industry in New York and London, and going on to cover the emerging markets of Eastern Europe, Asia and Latin America, Adland offers a comprehensive examination of a global industry and suggests ways in which it is likely to develop in the future.
Book Synopsis The Fundamentals of Creative Advertising by : Ken Burtenshaw
Download or read book The Fundamentals of Creative Advertising written by Ken Burtenshaw and published by Bloomsbury Publishing. This book was released on 2011-09-19 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Fundamentals of Creative Advertising 2nd edition provides a rich introduction to the key elements of creative advertising. Burtenshaw, Mahon and Barfoot explore the role of the creative team (comprising art director and copywriter) and examine the ways in which these teams generate ideas and the techniques they utilize. This second edition reflects the changes that have taken place within the advertising industry over recent years and, in particular, the growth of digital media and integrated advertising campaigns. Interviews with leading practitioners, exercises and checklists combine to provide an up-to-date overview of the industry, and to encourage a practical application of the creative ideas explored within the book.
Download or read book Whitaker's Book List written by and published by . This book was released on 1991 with total page 1602 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Liverpool and Manchester Photographic Journal by :
Download or read book Liverpool and Manchester Photographic Journal written by and published by . This book was released on 2000 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book British Journal of Photography written by and published by . This book was released on 1991 with total page 444 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The British Journal of Photography by :
Download or read book The British Journal of Photography written by and published by . This book was released on 2004 with total page 808 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Basics Advertising 02: Art Direction by : Nik Mahon
Download or read book Basics Advertising 02: Art Direction written by Nik Mahon and published by Bloomsbury Publishing. This book was released on 2017-11-02 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: Art Direction examines the key techniques, approaches and 'secrets' involved in the development of creative advertising concepts. Mahon provides tips on how to use surprise, simplicity, provocation and visual drama to communicate the advertising message. The book examines the process of visualizing and exploring different ideas, and discusses the use of moving image, photography, illustration and typography to realize these ideas. It also explores the use of different advertising media, from traditional formats to new and alternative channels of communication.
