An Introduction to Entrepreneurship

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Publisher : London Publishing Partnership
ISBN 13 : 0255367953
Total Pages : 149 pages
Book Rating : 4.2/5 (553 download)

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Book Synopsis An Introduction to Entrepreneurship by : Eamonn Butler

Download or read book An Introduction to Entrepreneurship written by Eamonn Butler and published by London Publishing Partnership. This book was released on 2020-10-01 with total page 149 pages. Available in PDF, EPUB and Kindle. Book excerpt: Entrepreneurs play a pivotal role in boosting progress, productivity and prosperity. They drive economic growth and create new opportunities. Their innovations transform people’s lives. Yet their enormous contribution is not widely understood – and is often completely overlooked in economics textbooks. Here, author Eamonn Butler sets the record straight – explaining the vital role of entrepreneurship, exploring its economic and social significance, and examining the conditions needed for it to thrive. Along the way, he considers the kind of “unusual” people who become entrepreneurs. Who knew, for example, that Facebook’s Mark Zuckerberg, Microsoft founder Bill Gates, Apple co-founder Steve Jobs and Uber founder Travis Kalanick all dropped out of university? Or that Virgin Group founder Sir Richard Branson and IKEA founder Ingvar Kampgrad never went to university at all? An introduction to Entrepreneurship spotlights the strengths of entrepreneurship, whilst acknowledging its shortcomings. It discusses (often-misguided) attempts by governments to foster it. And it eloquently states the case for rehabilitating entrepreneurship into mainstream economics and politics. Above all, it provides an appreciation of – and a basic introduction to – what entrepreneurship is, why we need it, and how we can encourage it.

Innovation and Entrepreneurship

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Publisher : Routledge
ISBN 13 : 1317601351
Total Pages : 346 pages
Book Rating : 4.3/5 (176 download)

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Book Synopsis Innovation and Entrepreneurship by : Peter Drucker

Download or read book Innovation and Entrepreneurship written by Peter Drucker and published by Routledge. This book was released on 2014-09-15 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: How can management be developed to create the greatest wealth for society as a whole? This is the question Peter Drucker sets out to answer in Innovation and Entrepreneurship. A brilliant, mould-breaking attack on management orthodoxy it is one of Drucker’s most important books, offering an excellent overview of some of his main ideas. He argues that what defines an entrepreneur is their attitude to change: ‘the entrepreneur always searches for change, responds to it and exploits it as an opportunity’. To exploit change, according to Drucker, is to innovate. Stressing the importance of low-tech entrepreneurship, the challenge of balancing technological possibilities with limited resources, and the organisation as a learning organism, he concludes with a vision of an entrepreneurial society where individuals increasingly take responsibility for their own learning and careers. With a new foreword by Joseph Maciariello

Educational Entrepreneurship

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Publisher :
ISBN 13 :
Total Pages : 320 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Educational Entrepreneurship by : Frederick M. Hess

Download or read book Educational Entrepreneurship written by Frederick M. Hess and published by . This book was released on 2006 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: This lively and provocative book introduces this burgeoning field for readers concerned with K-12 education in the United States--and with efforts to reform and improve it. Entrepreneurship has emerged in recent years as an unprecedented and influential force in U.S. K-12 education. Yet the topic has received surprisingly little serious or systematic attention. Educational Entrepreneurship aims to fill this gap. This timely volume addresses a number of central questions: What is educational entrepreneurship and what does it look like? Who are the educational entrepreneurs and what motivates them? What tools do entrepreneurs need to be successful? What policies or practices enable or impede entrepreneurship? What would it mean to open up the education sector to more entrepreneurial activity? An interesting and admirable range of contributors offers clusters of articles on the nature of educational entrepreneurship; the political, policy, and legal contexts that face educational entrepreneurs; various models of entrepreneurial activity; the role of for-profit organizations in K-12 education; and possible future directions for educational entrepreneurs.

Disciplined Entrepreneurship

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Publisher : John Wiley & Sons
ISBN 13 : 1118692284
Total Pages : 288 pages
Book Rating : 4.1/5 (186 download)

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Book Synopsis Disciplined Entrepreneurship by : Bill Aulet

Download or read book Disciplined Entrepreneurship written by Bill Aulet and published by John Wiley & Sons. This book was released on 2013-08-12 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: 24 Steps to Success! Disciplined Entrepreneurship will change the way you think about starting a company. Many believe that entrepreneurship cannot be taught, but great entrepreneurs aren’t born with something special – they simply make great products. This book will show you how to create a successful startup through developing an innovative product. It breaks down the necessary processes into an integrated, comprehensive, and proven 24-step framework that any industrious person can learn and apply. You will learn: Why the “F” word – focus – is crucial to a startup’s success Common obstacles that entrepreneurs face – and how to overcome them How to use innovation to stand out in the crowd – it’s not just about technology Whether you’re a first-time or repeat entrepreneur, Disciplined Entrepreneurship gives you the tools you need to improve your odds of making a product people want. Author Bill Aulet is the managing director of the Martin Trust Center for MIT Entrepreneurship as well as a senior lecturer at the MIT Sloan School of Management. For more please visit http://disciplinedentrepreneurship.com/

You Don't Need This Book

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Publisher :
ISBN 13 : 9781736635711
Total Pages : 202 pages
Book Rating : 4.6/5 (357 download)

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Book Synopsis You Don't Need This Book by : Ben McDougal

Download or read book You Don't Need This Book written by Ben McDougal and published by . This book was released on 2021-03-10 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: You don't need this book. The entrepreneurial spirit is fueled by action, and we can all do more with less in the connected era. If you commit to the adventure of a lifetime and are willing to endlessly persist, we can each achieve career nirvana while inspiring the world around us. While the title of this book is true, if you're a caffeinated change maker thirsty for what's next, this synthesized narrative will provide innovative energy to help you start that new business, improve an existing company, fire up a side hustle, or evolve your own entrepreneurial ecosystem. ABOUT THE AUTHOR Ben McDougal is an experienced entrepreneur and energized entrepreneurial ecosystem builder. He is passionate about the art of connection, accelerating entrepreneurs, and evolving ideas into reality. Ben has been inspired by thousands of fellow founders nationwide and wrote this book to help you champion change on the timeline of now. Learn more at www.BenMcDougal.com.

Journal of Small Business and Entrepreneurship

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Publisher :
ISBN 13 :
Total Pages : 84 pages
Book Rating : 4./5 ( download)

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Book Synopsis Journal of Small Business and Entrepreneurship by :

Download or read book Journal of Small Business and Entrepreneurship written by and published by . This book was released on 2003 with total page 84 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Lean Startup

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Publisher : Crown Currency
ISBN 13 : 0307887898
Total Pages : 337 pages
Book Rating : 4.3/5 (78 download)

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Book Synopsis The Lean Startup by : Eric Ries

Download or read book The Lean Startup written by Eric Ries and published by Crown Currency. This book was released on 2011-09-13 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched. Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business. The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on “validated learning,” rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute. Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs—in companies of all sizes—a way to test their vision continuously, to adapt and adjust before it’s too late. Ries provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever.

The Illusions of Entrepreneurship

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Publisher : Yale University Press
ISBN 13 : 0300150067
Total Pages : 220 pages
Book Rating : 4.3/5 (1 download)

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Book Synopsis The Illusions of Entrepreneurship by : Scott A. Shane

Download or read book The Illusions of Entrepreneurship written by Scott A. Shane and published by Yale University Press. This book was released on 2008-10-01 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: There are far more entrepreneurs than most people realize. But the failure rate of new businesses is disappointingly high, and the economic impact of most of them disappointingly low, suggesting that enthusiastic would-be entrepreneurs and their investors all too often operate under a false set of assumptions. This book shows that the reality of entrepreneurship is decidedly different from the myths that have come to surround it. Scott Shane, a leading expert in entrepreneurial activity in the United States and other countries, draws on the data from extensive research to provide accurate, useful information about who becomes an entrepreneur and why, how businesses are started, which factors lead to success, and which predict a likely failure. The Illusions of Entrepreneurship is an essential resource for everyone who has dreamed of starting a new business, for investors in start-ups, for policy makers attempting to facilitate the formation and survival of new businesses, and for researchers interested in the economic impact of entrepreneurial activity. Scott Shane offers research-based answers to these questions and many others: · Why do people start businesses? · What industries are popular for start-ups? · How many jobs do new businesses create? · How do entrepreneurs finance their start-ups? · What makes some locations and some countries more entrepreneurial than others? · What are the characteristics of the typical entrepreneur? · How well does the typical start-up perform? · What strategies contribute to the survival and profitability of new businesses over time?

Against Entrepreneurship

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Publisher : Springer Nature
ISBN 13 : 3030479374
Total Pages : 297 pages
Book Rating : 4.0/5 (34 download)

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Book Synopsis Against Entrepreneurship by : Anders Örtenblad

Download or read book Against Entrepreneurship written by Anders Örtenblad and published by Springer Nature. This book was released on 2020-10-28 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores whether there is reason to be against entrepreneurship. Just like literature on the darker sides of entrepreneurs and entrepreneurship, the book is an answer to the one-sided, overly positive and uncritical image of entrepreneurship. The “twist” in this book, in comparison with literature on dark sides of entrepreneurship, is to explore being against entrepreneurship. From various perspectives such as lexical semantics, Marxism, philosophy of science and psychology, the contributors contemplate on why there may be reason to be against entrepreneurship discourse as well as entrepreneurship practice. Some chapters are based on first-hand empirical data, others are conceptual. The main overall conclusion is that there are some strong arguments for being against entrepreneurship discourse, as well as for being against certain aspects of entrepreneurship practice. Before it is reasonable to be against entrepreneurship practice in total, a convincing and practicable alternative needs to be developed. This book will be valuable reading for entrepreneurship scholars, as well as academics working in the fields of business ethics, (critical) management, and international business.

Managing Innovation and Entrepreneurship

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Publisher : SAGE Publications
ISBN 13 : 1483322661
Total Pages : 225 pages
Book Rating : 4.4/5 (833 download)

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Book Synopsis Managing Innovation and Entrepreneurship by : Robert D. Hisrich

Download or read book Managing Innovation and Entrepreneurship written by Robert D. Hisrich and published by SAGE Publications. This book was released on 2013-06-25 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first book to look at innovation/entrepreneurship from an international perspective, Managing Innovation and Entrepreneurship: A Global Perspective provides a step-by-step process for managing innovation and entrepreneurship in an organization in both turbulent and stable economic times. Authors Robert D. Hisrich and Claudine Kearney demonstrate how to manage innovation on a day-to-day basis—using a wide range of real world scenarios, theories, principles, best practices, case studies, and modern examples. The book provides detailed coverage of each aspect of the process of innovation required to achieve success, including what it takes to build an innovative and entrepreneurial organization, how to develop innovation and entrepreneurship in both individuals and teams, how to manage and operationalize innovation and entrepreneurship, how to develop a global business plan, and more.

Entrepreneurship As Social Change

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Publisher : Edward Elgar Publishing
ISBN 13 : 1847204422
Total Pages : 341 pages
Book Rating : 4.8/5 (472 download)

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Book Synopsis Entrepreneurship As Social Change by : Chris Steyaert

Download or read book Entrepreneurship As Social Change written by Chris Steyaert and published by Edward Elgar Publishing. This book was released on 2008-01-01 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt: . . . a reflective and scholarly work that presents exciting and challenging views to mainstream entrepreneurship. . . The four books comprising the series would certainly be a valuable addition to any entrepreneurship library. However, each book also stands alone as an individual purchase. Lorraine Warren, International Journal of Entrepreneurial Behaviour and Research The narrative and flow of the book is superb and very interesting to read. The book is well edited and thought provoking which makes it an interesting read. Vanessa Ratten, Journal of Enterprising Communities: People and Places in the Global Economy This book the third in the Movements in Entrepreneurship series examines entrepreneurship as a societal phenomenon. It provides an in-depth study of the social aspects of entrepreneurship, illustrating how entrepreneurship affects society. The need to move beyond economy to disclose entrepreneurship in its societal forms is demonstrated, as is the relevance of our understanding of entrepreneurship as a societal phenomenon. The contributors show that entrepreneurship is a society-creating force and as such, it evokes new questions for entrepreneurship research and attempts to engage with new theoretical formulations. They begin with discussions on early Schumpeter and a rhetorical analysis of the current academic literature on social entrepreneurship. They go on to present myriad contextual examples of how entrepreneurship can shape social change, and indicate how this is initiated through various social settings, relationships and communities. Through rich empirical work this book explores the social of social entrepreneurship and in doing so shows us how entrepreneurship is at home where society is created. As such, it will prove a fascinating read for academics, researchers and students with an interest in entrepreneurship, sociology and economic sociology.

Narrative and Discursive Approaches in Entrepreneurship

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Publisher : Edward Elgar Publishing
ISBN 13 : 1845421477
Total Pages : 326 pages
Book Rating : 4.8/5 (454 download)

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Book Synopsis Narrative and Discursive Approaches in Entrepreneurship by : Chris Steyaert

Download or read book Narrative and Discursive Approaches in Entrepreneurship written by Chris Steyaert and published by Edward Elgar Publishing. This book was released on 2005-01-01 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: . . . the four books comprising the series would certainly be a valuable addition to any entrepreneurship library. However, each book also stands alone as an individual purchase. Lorraine Warren, International Journal of Entrepreneurial Behaviour and Research The book delivers what it promises: a map of the uses of narrative methods in entrepreneurship studies. It is both an interesting contribution to the field and an important methodological handbook for all entrepreneurship researchers who are thinking of adopting qualitative methods in their inquiries. However, it may also be read with advantage by other researchers using ethnography as their main methodological approach to social studies. . . The aim of the book is to show how narratives can enrich entrepreneurship studies, a goal that in my opinion is aptly fulfilled. Monika Kostera, Scandinavian Journal of Management . . . the contributors in this text breathe fresh and imaginative linguistic resources and narrative/discursive frames of reference into the inquiry of entrepreneurial activities. The anecdote, the narrative, the metaphorical, the discursive and the dramaturgical are significant therefore, not only because they bring to the surface voices, emotions, processes and the relationality of (everyday) entrepreneurial activity that have possibly been previously silenced. But also, to paraphrase Steyaert, these approaches highlight the controversial and interactive aspects of the research process. . . The text is welcome because it treats narrative in a serious and scholarly way. Denise Fletcher, International Small Business Journal In their edited book Narrative and Discursive Approaches in Entrepreneurship, Daniel Hjorth and Chris Steyaert provide a fascinating glimpse into a perspective on entrepreneurship that will be enlightening for many readers. Entrepreneurship authors typically talk about theory, methods, and data as if a straight-forward linear process united them all, and making sense of entrepreneurship was simply a matter of knowing how to interpret one s findings . By contrast, the authors in this volume propose narrative and discursive approaches in which the contributing authors emphasize rich description, reflexive conceptualization, and interpretations offered as part of the story itself. They draw upon an international set of cases, including Russia, Sweden, Denmark, Norway, Venezuela, and North America. The cases themselves make for fascinating reading, quite apart from what we learn about the difficulties of imposing a particular interpretation on a given story. For example, taxi drivers in Caracas, management consultants in Denmark, and women entrepreneurs in northern Norway all make for fascinating narratives from which to understand the entrepreneurial process. Unlike many edited books which have no plot , the editors have included opening and closing sections that link the chapters, offer alternative readings of them, and propose new and expansive ways of thinking about entrepreneurship. Howard Aldrich, University of North Carolina at Chapel Hill, US Daniel Hjorth and Chris Steyaert set out to advance the study of entrepreneurship by refocusing the lens of discovery from economics, management and marketing to other paradigmatic stances in social sciences and humanities like anthropology and literary studies. The result is a provocative collection of chapters that inspire the reader to consider and explore new ideas and research practice that incorporate both the context and place of entrepreneurship. From the perceptive insights of the editors to the rigorous and provocative discourse of the chapters and thoughtful responses in the conclusion emerges a story, in the best of storytelling tradition, about how a linguistic turn can rouse new insights. The editors ask, how do these texts move you? they entice, provoke, challenge, stimulate and guide. Their implications should be far reaching and required reading for any student of t

Effectual Entrepreneurship

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Publisher : Taylor & Francis
ISBN 13 : 1317410327
Total Pages : 312 pages
Book Rating : 4.3/5 (174 download)

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Book Synopsis Effectual Entrepreneurship by : Stuart Read

Download or read book Effectual Entrepreneurship written by Stuart Read and published by Taylor & Francis. This book was released on 2016-09-19 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: What are you waiting for? Whether you’re dreaming about starting a business, learning about entrepreneurship or on the brink of creating a new opportunity right now, don’t wait. Open this updated bestseller. Inside you’ll find everything you need, including: a new and popular way to learn about and to practice entrepreneurship. new practical exercises, questions and activities for each step in your process. specific principles derived from the methods of expert entrepreneurs. over seventy updated case briefs of entrepreneurs across industries, locations and time. new applications to social entrepreneurship, technology and to large enterprises. plentiful connections to current and foundational research in the field (Research Roots) brand new chapter on "The Ask" - strategies for initiating the process of co-creating with partners data that will challenge conventional entrepreneurship wisdom a broader perspective on the science of entrepreneurship In this vibrant updated edition, you will find these ideas presented in the concise, modular, graphical form made popular in the first edition, perfect for those learning to be entrepreneurs or those already in the thick of things. If you want to learn about entrepreneurship in a way that emphasizes action, this new edition is vital reading. If you have already launched your entrepreneurial career and are looking for new perspectives, take the effectual entrepreneurship challenge! this book is for you. If you feel that you are no longer creating anything novel or valuable in your day job, and you’re wondering how to change things, this book is for you. Anyone using entrepreneurship to create the change they want to see in the world will find a wealth of thought-provoking material, expert advice and practical techniques in these pages and on the accompanying website: www.effectuation.org So, what are you waiting for?

Entrepreneurship

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Author :
Publisher : SAGE Publications
ISBN 13 : 1483383539
Total Pages : 1073 pages
Book Rating : 4.4/5 (833 download)

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Book Synopsis Entrepreneurship by : Heidi M. Neck

Download or read book Entrepreneurship written by Heidi M. Neck and published by SAGE Publications. This book was released on 2016-11-30 with total page 1073 pages. Available in PDF, EPUB and Kindle. Book excerpt: From Heidi Neck, one of the most influential thinkers in entrepreneurship education today, Chris Neck, an award-winning professor, and Emma Murray, business consultant and author, comes this ground-breaking new text. Entrepreneurship: The Practice and Mindset catapults students beyond the classroom by helping them develop an entrepreneurial mindset so they can create opportunities and take action in uncertain environments. Based on the world-renowned Babson Entrepreneurship program, this new text emphasizes practice and learning through action. Students learn entrepreneurship by taking small actions and interacting with stakeholders in order to get feedback, experiment, and move ideas forward. Students walk away from this text with the entrepreneurial mindset, skillset, and toolset that can be applied to startups as well as organizations of all kinds. Whether your students have backgrounds in business, liberal arts, engineering, or the sciences, this text will take them on a transformative journey.

Entrepreneurship

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Author :
Publisher : Butterworth-Heinemann
ISBN 13 :
Total Pages : 218 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis Entrepreneurship by : Alison J. Morrison

Download or read book Entrepreneurship written by Alison J. Morrison and published by Butterworth-Heinemann. This book was released on 1998 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text looks at the reasons for cultural discrepancies in entrepreneurial behaviour, giving a comprehensive understanding of these issues. Case studies illustrate key factors relative to the experience of the practising entrepreneur.

The Unicorn's Shadow

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Publisher : University of Pennsylvania Press
ISBN 13 : 1613630972
Total Pages : 117 pages
Book Rating : 4.6/5 (136 download)

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Book Synopsis The Unicorn's Shadow by : Ethan Mollick

Download or read book The Unicorn's Shadow written by Ethan Mollick and published by University of Pennsylvania Press. This book was released on 2020-06-23 with total page 117 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bringing hard data to the way we think about entrepreneurial success, this bold call to action draws on the latest scientific evidence to dispel the most pervasive startup myths and light a path to entrepreneurship for those eclipsed by the hype. When you think of a successful entrepreneur, who comes to mind? Bill Gates? Mark Zuckerberg? Or maybe even Jesse Eisenberg, the man who played Zuckerberg in The Social Network? It may surprise you that most successful founders look very different from Zuckerberg or Gates. In fact, most startup origin stories are very different from the famous "unicorns" that have achieved valuations of over $1 billion, from Facebook to Google to Uber. In The Unicorn's Shadow: Combating the Dangerous Myths that Hold Back Startups, Founders, and Investors, Wharton School professor Ethan Mollick takes us to the forefront of an empirical revolution in entrepreneurship. New data and better research methods have overturned the conventional wisdom behind what a successful founder looks like, how they succeed, and how the startup ecosystem works. Among the issues he examines: Which founders are most likely to succeed?Where do the best startup ideas come from?What's the most foolproof way of securing the funding needed to take a company to the next level?Should your sales pitch really be something out of Hollywood?What's the best way to grow and scale your company and create a thriving culture that won't hinder expansion? Mollick argues that entrepreneurship is too important, both for society and for the individuals who start companies, to be eclipsed by the shadows of unicorns. He shows we can democratize entrepreneurship—but only by following an evidence-based approach that puts to rest the false narratives that surround it.

A Brief History of Entrepreneurship

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Author :
Publisher : Columbia University Press
ISBN 13 : 023154281X
Total Pages : 252 pages
Book Rating : 4.2/5 (315 download)

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Book Synopsis A Brief History of Entrepreneurship by : Joe Carlen

Download or read book A Brief History of Entrepreneurship written by Joe Carlen and published by Columbia University Press. This book was released on 2016-10-11 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Brief History of Entrepreneurship charts how the pursuit of profit by private individuals has been a prime mover in revolutionizing civilization. Entrepreneurs often butt up against processes, technologies, social conventions, and even laws. So they circumvent, innovate, and violate to obtain what they want. This creative destruction has brought about overland and overseas trade, colonization, and a host of revolutionary technologies—from caffeinated beverages to the personal computer—that have transformed society. Consulting rich archival sources, including some that have never before been translated, Carlen maps the course of human history through nine episodes when entrepreneurship reshaped our world. Highlighting the most colorful characters of each era, he discusses Mesopotamian merchants' creation of the urban market economy; Phoenician merchant-sailors intercontinental trade, which came to connect Africa, Asia, and Europe; Chinese tea traders' invention of paper money; the colonization of the Americas; and the current "flattening" of the world's economic playing field. Yet the pursuit of profit hasn't always moved us forward. From slavery to organized crime, Carlen explores how entrepreneurship can sometimes work at the expense of others. He also discusses the new entrepreneurs who, through the nascent space tourism industry, are leading humanity to a multiplanetary future. By exploring all sides of this legacy, Carlen brings much-needed detail to the role of entrepreneurship in revolutionizing civilization.