Entrepreneurial Marketing

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Author :
Publisher : Routledge
ISBN 13 : 1000436489
Total Pages : 164 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis Entrepreneurial Marketing by : Edwin J. Nijssen

Download or read book Entrepreneurial Marketing written by Edwin J. Nijssen and published by Routledge. This book was released on 2021-09-14 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do you sell an innovative product to a market that does not yet exist? Entrepreneurial businesses often create products and services based on radically new technology that have the power to change the marketplace. Existing market research data will be largely irrelevant in these cases, making sales and marketing of innovative new products especially challenging to entrepreneurs. Entrepreneurial Marketing focuses on this challenge. Classic core marketing concepts, such as segmentation, positioning, and the marketing mix undergo an ‘extreme makeover’ in the context of innovative products hitting the market. Edwin J. Nijssen stresses principles of affordable loss, experimentation, and adjustment for emerging opportunities, as well as cooperation with first customers. Containing many marketing examples of successful and cutting-edge innovations (including links to websites and videos), useful lists of key issues, and instructions on how to make a one-page marketing plan, Entrepreneurial Marketing provides a vital guide to successfully developing customer demand and a market for innovative new products. This third edition has been thoroughly expanded, including: Expanded content on leveraging digital technologies and their new business models More practical tools, such as coverage of the Lean Canvas model Updated references, cases, and new examples throughout; and, Updated online resources This book equips advanced undergraduate and postgraduate students of marketing strategy, entrepreneurial marketing, and entrepreneurship with the fundamental tools to succeed in marketing.

Entrepreneurial Marketing

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Author :
Publisher : Edward Elgar Publishing
ISBN 13 : 178811132X
Total Pages : 280 pages
Book Rating : 4.7/5 (881 download)

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Book Synopsis Entrepreneurial Marketing by : Robert D. Hisrich

Download or read book Entrepreneurial Marketing written by Robert D. Hisrich and published by Edward Elgar Publishing. This book was released on 2018 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: One key for success of an entrepreneur is to obtain sales (revenue) and profits as quickly as possible upon launching the venture. Entrepreneurial Marketing focuses on the essential elements of success in order to achieve these needed sales and revenues and to grow the company. The authors build a comprehensive, state-of-the-art picture of entrepreneurial marketing issues, providing major theoretical and empirical evidence that offers a clear, concise view of entrepreneurial marketing. Through an international approach that combines both theoretical and empirical knowledge of entrepreneurship and marketing, this book informs and enhances the entrepreneurs' creativity, their ability to bring innovations to the market, and their willingness to face risk that changes the world. Key components addressed include: identifying and selecting the market; determining the consumer needs cost-effectively; executing the basic elements of the marketing mix (product, price, distribution, and promotion); and competing successfully in the domestic and global markets through implementing a sound marketing plan. Numerous illustrative examples throughout the book bring the content to life. The mix of theoretical content, examples, empirical analyses, and case studies make this book an excellent resource for students, professors, researchers, practitioners, and policymakers all over the world.

Entrepreneurial Marketing

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Author :
Publisher : SAGE Publications
ISBN 13 : 1544397429
Total Pages : 377 pages
Book Rating : 4.5/5 (443 download)

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Book Synopsis Entrepreneurial Marketing by : Beth Goldstein

Download or read book Entrepreneurial Marketing written by Beth Goldstein and published by SAGE Publications. This book was released on 2019-12-17 with total page 377 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Entrepreneurial Marketing offers cutting-edge perspective on how to create a customer-centric, multi-channel marketing program. Emphasizing the role of entrepreneurial marketing in the value-creation process, Entrepreneurial Marketing helps students learn how to view the customer engagement experience through the eyes of their target market to effectively build a sustainable brand. Key features include: models and frameworks that can be applied to real-world marketing challenges, a unique chapter on Doing Well and Doing Good exploring the nuances of marketing for non-profit organizations and social enterprises, an entire chapter dedicated to Online Marketing Channels so students can avoid common pitfalls of using social media for brand engagement, and more"--

Entrepreneurial Marketing

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Author :
Publisher : Routledge
ISBN 13 : 1351777335
Total Pages : 238 pages
Book Rating : 4.3/5 (517 download)

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Book Synopsis Entrepreneurial Marketing by : Edwin J Nijssen

Download or read book Entrepreneurial Marketing written by Edwin J Nijssen and published by Routledge. This book was released on 2017-04-27 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do you sell an innovative product to a market that does not yet exist? Entrepreneurial businesses often create products and services based on radically new technology that have the power to change the marketplace. Existing market research data will be largely irrelevant in these cases, making sales and marketing of innovative new products especially challenging to entrepreneurs. Entrepreneurial Marketing focuses on this challenge. Classic core marketing concepts, such as segmentation, positioning and the marketing mix undergo an ‘extreme makeover’ in the context of innovative products hitting the market. Edwin J. Nijssen stresses principles of affordable loss, experimentation and adjustment for emerging opportunities, as well as cooperation with first customers. Containing many marketing examples of successful and cutting edge innovations (including links to websites and videos on the Internet), useful lists of key issues and instructions on how to make a one-page marketing plan, Entrepreneurial Marketing: An Effectual Approach provides a vital guide to successfully developing customer demand and a market for innovative new products. This second edition has been thoroughly expanded with: a one-page marketing plan which now focuses on the three entrepreneurial challenges that can be easily adapted; coverage of the customer development process; and updated references and new examples. This book provides students and entrepreneurs with the fundamental tools to succeed in marketing.

Entrepreneurial Marketing

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Author :
Publisher : Emerald Group Publishing
ISBN 13 : 1781907862
Total Pages : 324 pages
Book Rating : 4.7/5 (819 download)

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Book Synopsis Entrepreneurial Marketing by : Zubin Sethna

Download or read book Entrepreneurial Marketing written by Zubin Sethna and published by Emerald Group Publishing. This book was released on 2013-07-05 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: Entrepreneurial Marketing

Entrepreneurial Marketing

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 0471040207
Total Pages : 289 pages
Book Rating : 4.4/5 (71 download)

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Book Synopsis Entrepreneurial Marketing by : Leonard M. Lodish

Download or read book Entrepreneurial Marketing written by Leonard M. Lodish and published by John Wiley & Sons. This book was released on 2002-03-14 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first and only guide to a subject of vital interest to every entrepreneur Written by an author team that brings together the expertise of two leading Wharton academics and an entrepreneurial superstar, Entrepreneurial Marketing arms entrepreneurs with cutting-edge marketing approaches-including the latest Web-based segmentation and positioning techniques-that will provide their new ventures with solid foundations on which to build, grow, and thrive. The first book devoted exclusively to marketing strategies for new entrepreneurial ventures Covers cutting-edge strategies for finding, exploiting, and even creating powerful niche marketing opportunities for new ventures on the Internet

Marketing That Works

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Author :
Publisher : Pearson Education
ISBN 13 : 0132716321
Total Pages : 450 pages
Book Rating : 4.1/5 (327 download)

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Book Synopsis Marketing That Works by : Leonard M. Lodish

Download or read book Marketing That Works written by Leonard M. Lodish and published by Pearson Education. This book was released on 2007-03-21 with total page 450 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing That Works introduces breakthrough marketing tools, tactics, and strategies for differentiating yourself around key competencies, insulating against competitive pressures, and driving higher, more sustainable profits. From pricing to PR, advertising to viral marketing, this book’s techniques are relentlessly entrepreneurial: designed to deliver results fast, with limited financial resources and staff support. They draw on the authors’ decades of research and consulting, their cutting-edge work in Wharton’s legendary Entrepreneurial Marketing classes, and their exclusive new survey of the Inc. 500’s fastest-growing companies. Whether you’re launching a startup or working inside a huge global enterprise, this will help you optimize every marketing investment you make. You’ll learn how to target the right customer, deliver the right added value, and make sure your customers will pay a premium for it–now, and for years to come. Build the foundation for extraordinary profit Discover faster, smarter techniques for positioning, targeting, and segmentation Drive entrepreneurial attitude throughout all your marketing functions Master entrepreneurial pricing, advertising, sales management, promotion–and even hiring Maximize the value of all your stakeholder relationships Profit by marketing to investors, intermediaries, employees, partners, and users Generate, screen, and develop better product ideas Engage combat on the right battlefields Launch new products to maximize their lifetime profitability Stage the winning rollout: from fixing bugs to gaining reference accounts Every dime you spend on marketing needs to work harder, smarter, faster. Every dime must differentiate your company based on your most valuable competencies. Every dime must protect you against competitors and commoditization. Every dime must drive higher profits this quarter, and help sustain profitability far into the future. Are your marketing investments doing all that? If not, get Marketing That Works–and read it today. Includes online access to state-of-the-art marketing allocation software!

Entrepreneurship Marketing

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Author :
Publisher : Routledge
ISBN 13 : 1136879072
Total Pages : 480 pages
Book Rating : 4.1/5 (368 download)

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Book Synopsis Entrepreneurship Marketing by : Sonny Nwankwo

Download or read book Entrepreneurship Marketing written by Sonny Nwankwo and published by Routledge. This book was released on 2010-12-02 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt: Small and medium-sized enterprises (SMEs) dominate the market in terms of sheer number of organizations. Their role in the business world is difficult to overstate. Despite this, there is a high failure rate among smaller organizations, which can be explained to a significant degree by a lack of marketing understanding in this sector. Introducing the importance of marketing to entrepreneurial firms this book guides the student through the fundamentals of marketing within the SME context, providing a more value-added learning experience than your standard marketing run-through. The authors deal directly with "people issues" (i.e. everyday entrepreneurial marketing interactions) to prepare students for the "dragon’s den" of entrepreneurialism. This new and lively textbook provides a fresh and unfettered approach for marketing students who require a more real-world understanding of the impact of their discipline on entrepreneurial firms. The growing student body involved with studying entrepreneurship will also benefit from the customer insight offered by this approach.

Entrepreneurial Marketing

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Author :
Publisher : Emerald Group Publishing
ISBN 13 : 1781907870
Total Pages : 325 pages
Book Rating : 4.7/5 (819 download)

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Book Synopsis Entrepreneurial Marketing by : Zubin Sethna

Download or read book Entrepreneurial Marketing written by Zubin Sethna and published by Emerald Group Publishing. This book was released on 2013-07-05 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: This title presents important theoretical developments with regard to research at the entrepreneurship and marketing interface. The editors have invited acknowledged authors working in this exciting discipline, from around the world, to divulge and present in a comprehensive format, a book which addresses critical issues for businesses, both small and large, from a global perspective.

Entrepreneurial Marketing for SMEs

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Author :
Publisher : Springer
ISBN 13 : 1137532580
Total Pages : 368 pages
Book Rating : 4.1/5 (375 download)

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Book Synopsis Entrepreneurial Marketing for SMEs by : Luca Cacciolatti

Download or read book Entrepreneurial Marketing for SMEs written by Luca Cacciolatti and published by Springer. This book was released on 2015-10-26 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Entrepreneurial Marketing for SMEs contextualizes the practice of marketing amongst SMEs, and critically discusses major issues of Entrepreneurial Marketing with a relevant and up-to-date academic body of knowledge.

Entrepreneurial Marketing

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Author :
Publisher : Bloomsbury Publishing
ISBN 13 : 1137500921
Total Pages : 400 pages
Book Rating : 4.1/5 (375 download)

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Book Synopsis Entrepreneurial Marketing by : Ian Chaston

Download or read book Entrepreneurial Marketing written by Ian Chaston and published by Bloomsbury Publishing. This book was released on 2017-09-05 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by a pioneer of the discipline, this core textbook provides students with a range of tools and techniques to identify and explore entrepreneurial opportunities. Marrying innovative marketing strategies with an understanding of what makes an enterprise successful, this second edition of Entrepreneurial Marketing applies marketing and entrepreneurial theory to organisations of all sizes. Traditionally entrepreneurial marketing has been perceived as the domain of small firms, but this textbook also considers major international companies, analysing their sustained growth and financial success in an increasingly difficult consumer environment. Written by a highly experienced instructor and researcher in the field, this will be an essential resource for students taking modules in entrepreneurial marketing at undergraduate, postgraduate and MBA levels. It will also be valuable for students taking courses on marketing, entrepreneurship and management strategy. New to this Edition: - Revised and updated throughout to take into account new developments in the field - Includes up-to-date and innovative coverage of the public sector, digital marketing and social media

Entrepreneurial Marketing

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Author :
Publisher : Edward Elgar Publishing
ISBN 13 : 1843766957
Total Pages : 288 pages
Book Rating : 4.8/5 (437 download)

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Book Synopsis Entrepreneurial Marketing by : Bjö Bjerke

Download or read book Entrepreneurial Marketing written by Bjö Bjerke and published by Edward Elgar Publishing. This book was released on 2004-01-01 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Just as society has realized the value of entrepreneurs, so entrepreneurs are gradually realizing the value of strategic marketing. In this text the authors explain the substantial role of marketing in the success of small firms which have emerged in the business environment since the late 1980s.

Entrepreneurial Marketing

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Author :
Publisher : SAGE Publications
ISBN 13 : 1544397437
Total Pages : 301 pages
Book Rating : 4.5/5 (443 download)

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Book Synopsis Entrepreneurial Marketing by : Beth Goldstein

Download or read book Entrepreneurial Marketing written by Beth Goldstein and published by SAGE Publications. This book was released on 2019-12-17 with total page 301 pages. Available in PDF, EPUB and Kindle. Book excerpt: Entrepreneurial Marketing: A Blueprint for Customer Engagement offers a cutting-edge perspective on how to create a customer-centric, multi-channel marketing program. Emphasizing the role of entrepreneurial marketing in the value-creation process, Entrepreneurial Marketing helps students learn how to view the customer engagement experience through the eyes of their target market to effectively build a sustainable brand. Packed with practical tools, examples, and worksheets, the text allows students to immediately apply what they learn to their new venture idea.

Entrepreneurial Marketing

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Author :
Publisher : Taylor & Francis
ISBN 13 : 1351777343
Total Pages : 183 pages
Book Rating : 4.3/5 (517 download)

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Book Synopsis Entrepreneurial Marketing by : Edwin J. Nijssen

Download or read book Entrepreneurial Marketing written by Edwin J. Nijssen and published by Taylor & Francis. This book was released on 2017-04-27 with total page 183 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do you sell an innovative product to a market that does not yet exist? Entrepreneurial businesses often create products and services based on radically new technology that have the power to change the marketplace. Existing market research data will be largely irrelevant in these cases, making sales and marketing of innovative new products especially challenging to entrepreneurs. Entrepreneurial Marketing focuses on this challenge. Classic core marketing concepts, such as segmentation, positioning and the marketing mix undergo an ‘extreme makeover’ in the context of innovative products hitting the market. Edwin J. Nijssen stresses principles of affordable loss, experimentation and adjustment for emerging opportunities, as well as cooperation with first customers. Containing many marketing examples of successful and cutting edge innovations (including links to websites and videos on the Internet), useful lists of key issues and instructions on how to make a one-page marketing plan, Entrepreneurial Marketing: An Effectual Approach provides a vital guide to successfully developing customer demand and a market for innovative new products. This second edition has been thoroughly expanded with: a one-page marketing plan which now focuses on the three entrepreneurial challenges that can be easily adapted; coverage of the customer development process; and updated references and new examples. This book provides students and entrepreneurs with the fundamental tools to succeed in marketing.

Entrepreneurial Marketing and International New Ventures

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Author :
Publisher : Routledge
ISBN 13 : 1000063178
Total Pages : 209 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis Entrepreneurial Marketing and International New Ventures by : Izabela Kowalik

Download or read book Entrepreneurial Marketing and International New Ventures written by Izabela Kowalik and published by Routledge. This book was released on 2020-04-02 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book investigates the entrepreneurial marketing (EM) concept within the broader discipline of international entrepreneurship. The analysis of this concept, and designing a model of EM antecedents, elements, and outcomes that was tested on the basis of empirical studies covering companies from three European countries, explores and develops the field of international marketing and entrepreneurship. The book examines the role of entrepreneurial marketing in the internationalization processes of new ventures and adopts both qualitative and quantitative methods for analyzing the antecedents and characteristics of entrepreneurial marketing, as well as their relationships with internationalization activities and firms’ performances. It goes on to show how the application of entrepreneurial marketing may lead to an accelerated internationalization of companies originating from a transition market, as well as the Western-European markets. It addresses these topics with regards to entrepreneurial marketing and management and will be of interest to researchers, academics, managers, entrepreneurs, and students in the fields of international business, international marketing, and entrepreneurship.

Entrepreneurial Marketing for SMEs

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Author :
Publisher : Springer
ISBN 13 : 1137532580
Total Pages : 225 pages
Book Rating : 4.1/5 (375 download)

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Book Synopsis Entrepreneurial Marketing for SMEs by : Luca Cacciolatti

Download or read book Entrepreneurial Marketing for SMEs written by Luca Cacciolatti and published by Springer. This book was released on 2015-10-26 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Entrepreneurial Marketing for SMEs contextualizes the practice of marketing amongst SMEs, and critically discusses major issues of Entrepreneurial Marketing with a relevant and up-to-date academic body of knowledge.

Entrepreneurial Marketing

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Author :
Publisher : Edward Elgar Publishing
ISBN 13 : 9781843766957
Total Pages : 288 pages
Book Rating : 4.7/5 (669 download)

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Book Synopsis Entrepreneurial Marketing by : Bjö Bjerke

Download or read book Entrepreneurial Marketing written by Bjö Bjerke and published by Edward Elgar Publishing. This book was released on 2004-01-01 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Just as society has realized the value of entrepreneurs, so entrepreneurs are gradually realizing the value of strategic marketing. In this text the authors explain the substantial role of marketing in the success of small firms which have emerged in the business environment since the late 1980s.