Digital and Social Media Marketing

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Author :
Publisher : Springer Nature
ISBN 13 : 3030243745
Total Pages : 337 pages
Book Rating : 4.0/5 (32 download)

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Book Synopsis Digital and Social Media Marketing by : Nripendra P. Rana

Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Advanced Hybrid Information Processing

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Publisher : Springer Nature
ISBN 13 : 303128867X
Total Pages : 756 pages
Book Rating : 4.0/5 (312 download)

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Book Synopsis Advanced Hybrid Information Processing by : Weina Fu

Download or read book Advanced Hybrid Information Processing written by Weina Fu and published by Springer Nature. This book was released on 2023-03-21 with total page 756 pages. Available in PDF, EPUB and Kindle. Book excerpt: This two-volume set constitutes the post-conference proceedings of the 6th EAI International Conference on Advanced Hybrid Information Processing, ADHIP 2022, held in Changsha, China, in September 29-30, 2022. The 109 full papers presented were selected from 276 submissions and focus on theory and application of hybrid information processing technology for smarter and more effective research and application. The theme of ADHIP 2022 was Hybrid Information Processing in Meta World. The papers are named in topical sections as follows: Information Extracting and Processing in Digital World; Education Based methods in Learning and Teaching; Various Systems for Digital World.

Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications

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Author :
Publisher : IGI Global
ISBN 13 : 1466673583
Total Pages : 2254 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications by : Management Association, Information Resources

Download or read book Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2014-12-31 with total page 2254 pages. Available in PDF, EPUB and Kindle. Book excerpt: As marketing professionals look for ever more effective ways to promote their goods and services to customers, a thorough understanding of customer needs and the ability to predict a target audience’s reaction to advertising campaigns is essential. Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications explores cutting-edge advancements in marketing strategies as well as the development and design considerations integral to the successful analysis of consumer trends. Including both in-depth case studies and theoretical discussions, this comprehensive four-volume reference is a necessary resource for business leaders and marketing managers, students and educators, and advertisers looking to expand the reach of their target market.

Handbook of Research on Consumerism in Business and Marketing: Concepts and Practices

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Publisher : IGI Global
ISBN 13 : 1466658819
Total Pages : 668 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Handbook of Research on Consumerism in Business and Marketing: Concepts and Practices by : Kaufmann, Hans-Ruediger

Download or read book Handbook of Research on Consumerism in Business and Marketing: Concepts and Practices written by Kaufmann, Hans-Ruediger and published by IGI Global. This book was released on 2014-03-31 with total page 668 pages. Available in PDF, EPUB and Kindle. Book excerpt: The modern era of business has prompted an increased focus on the consumer and the responsibility of corporations to consider their ethical and social obligations to their customers. The rise of the consumerist movement has encouraged further research and development on the topic of consumerism, enabling business to succeed in a consumer-driven market. Handbook of Research on Consumerism in Business and Marketing: Concepts and Practices features research on diverse topics on consumerism in the global marketplace, focusing on the ways in which businesses can improve their relationships with customers as well as analyze and influence purchasing behavior. As a comprehensive reference source on topics pertaining to consumer management, identity, and behavior, this publication is intended for use by marketing professionals, business managers, students, and academicians.

Digital Marketing Strategies and Models for Competitive Business

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Publisher : IGI Global
ISBN 13 : 1799829650
Total Pages : 240 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Digital Marketing Strategies and Models for Competitive Business by : Pinto, Filipe Mota

Download or read book Digital Marketing Strategies and Models for Competitive Business written by Pinto, Filipe Mota and published by IGI Global. This book was released on 2020-03-27 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Modern marketing practices have evolved to become a dynamic meeting point for technology practitioners and business professionals. Digital technologies have added a new paradigm to the way businesses are projected, communicated, and developed through their marketing activities, from message delivery to content production. Digital Marketing Strategies and Models for Competitive Business is a collection of innovative research that seeks to connect theory with application, identifying best practices over digital marketing to business purposes. While highlighting topics including consumer analysis, search engine marketing, and marketing communications, this book is ideally designed for marketers, managers, executives, advertisers, graphic designers, researchers, practitioners, entrepreneurs, policymakers, and educators.

HCI in Business, Government and Organizations. eCommerce and Consumer Behavior

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Author :
Publisher : Springer
ISBN 13 : 3030223353
Total Pages : 394 pages
Book Rating : 4.0/5 (32 download)

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Book Synopsis HCI in Business, Government and Organizations. eCommerce and Consumer Behavior by : Fiona Fui-Hoon Nah

Download or read book HCI in Business, Government and Organizations. eCommerce and Consumer Behavior written by Fiona Fui-Hoon Nah and published by Springer. This book was released on 2019-07-10 with total page 394 pages. Available in PDF, EPUB and Kindle. Book excerpt: This two-volume set LNCS 11588 and 11589 constitutes the refereed proceedings of the 6th International Conference on Business, Government, and Organizations, HCIBGO 2019, held in July 2019 as part of HCI International 2019 in Orlando, FL, USA. HCII 2019 received a total of 5029 submissions, of which 1275 papers and 209 posters were accepted for publication after a careful reviewing process. The 63 papers presented in these two volumes are organized in topical sections named: Electronic, Mobile and Ubiquitous Commerce, eBanking and Digital Money, Consumer Behaviour, Business Information Systems, Dashboards and Visualization, Social Media and Big Data Analytics in B

Research Anthology on E-Commerce Adoption, Models, and Applications for Modern Business

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Author :
Publisher : IGI Global
ISBN 13 : 1799889580
Total Pages : 1964 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Research Anthology on E-Commerce Adoption, Models, and Applications for Modern Business by : Management Association, Information Resources

Download or read book Research Anthology on E-Commerce Adoption, Models, and Applications for Modern Business written by Management Association, Information Resources and published by IGI Global. This book was released on 2021-04-16 with total page 1964 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the next few years, it is expected that most businesses will have transitioned to the use of electronic commerce technologies, namely e-commerce. This acceleration in the acceptance of e-commerce not only changes the face of business and retail, but also has introduced new, adaptive business models. The experience of consumers in online shopping and the popularity of the digital marketplace have changed the way businesses must meet the needs of consumers. To stay relevant, businesses must develop new techniques and strategies to remain competitive in a changing commercial atmosphere. The way in which e-commerce is being implemented, the business models that have been developed, and the applications including the benefits and challenges to e-commerce must be discussed to understand modern business. The Research Anthology on E-Commerce Adoption, Models, and Applications for Modern Business discusses the best practices, latest strategies, and newest methods for implementing and using e-commerce in modern businesses. This includes not only a view of how business models have changed and what business models have emerged, but also provides a focus on how consumers have changed in terms of their needs, their online behavior, and their use of e-commerce services. Topics including e-business, e-services, mobile commerce, usability models, website development, brand management and marketing, and online shopping will be explored in detail. This book is ideally intended for business managers, e-commerce managers, marketers, advertisers, brand managers, executives, IT consultants, practitioners, researchers, academicians, and students interested in how e-commerce is impacting modern business models.

Practical Guide to Business Forecasting

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Publisher : Institute of Business Forec
ISBN 13 : 9780932126757
Total Pages : 516 pages
Book Rating : 4.1/5 (267 download)

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Book Synopsis Practical Guide to Business Forecasting by : Chaman L. Jain & Jack Malehorn

Download or read book Practical Guide to Business Forecasting written by Chaman L. Jain & Jack Malehorn and published by Institute of Business Forec. This book was released on 2005 with total page 516 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Future Communication, Information and Computer Science

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Publisher : CRC Press
ISBN 13 : 1315752298
Total Pages : 472 pages
Book Rating : 4.3/5 (157 download)

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Book Synopsis Future Communication, Information and Computer Science by : Dawei Zheng

Download or read book Future Communication, Information and Computer Science written by Dawei Zheng and published by CRC Press. This book was released on 2015-02-05 with total page 472 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 2014 International Conference on Future Communication, Information and Computer Science (FCICS 2014) was held May 22-23, 2014 in Beijing, China. The objective of FCICS 2014 was to provide a platform for researchers, engineers and academics as well as industrial professionals from all over the world to present their research results and developm

Enhancing and Predicting Digital Consumer Behavior with AI

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Publisher : IGI Global
ISBN 13 :
Total Pages : 464 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis Enhancing and Predicting Digital Consumer Behavior with AI by : Musiolik, Thomas Heinrich

Download or read book Enhancing and Predicting Digital Consumer Behavior with AI written by Musiolik, Thomas Heinrich and published by IGI Global. This book was released on 2024-05-13 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understanding consumer behavior in today's digital landscape is more challenging than ever. Businesses must navigate a sea of data to discern meaningful patterns and correlations that drive effective customer engagement and product development. However, the ever-changing nature of consumer behavior presents a daunting task, making it difficult for companies to gauge the wants and needs of their target audience accurately. Enhancing and Predicting Digital Consumer Behavior with AI offers a comprehensive solution to this pressing issue. A strong focus on concepts, theories, and analytical techniques for tracking consumer behavior changes provides the roadmap for businesses to navigate the complexities of the digital age. By covering topics such as digital consumers, emotional intelligence, and data analytics, this book serves as a timely and invaluable resource for academics and practitioners seeking to understand and adapt to the evolving landscape of consumer behavior.

Green Business: Concepts, Methodologies, Tools, and Applications

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Publisher : IGI Global
ISBN 13 : 1522579168
Total Pages : 1718 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Green Business: Concepts, Methodologies, Tools, and Applications by : Management Association, Information Resources

Download or read book Green Business: Concepts, Methodologies, Tools, and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2019-02-01 with total page 1718 pages. Available in PDF, EPUB and Kindle. Book excerpt: The issues of sustainability and corporate social responsibility have become vital discussions in many industries within the public and private sectors. In the business realm, incorporating practices that serve the overall community and ecological wellbeing can also allow businesses to flourish economically and socially. Green Business: Concepts, Methodologies, Tools, and Applications is a vital reference source for the latest research findings on the challenges and benefits of implementing sustainability into the core functions of contemporary enterprises, focusing on how green approaches improve operations. Highlighting a range of topics such as corporate sustainability, green enterprises, and circular economy, this multi-volume book is ideally designed for business executives, business and marketing professionals, business managers, academicians, and researchers actively involved in the business industry.

AI-Driven Intelligent Models for Business Excellence

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Publisher : IGI Global
ISBN 13 : 1668442485
Total Pages : 293 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis AI-Driven Intelligent Models for Business Excellence by : Samala Nagaraj

Download or read book AI-Driven Intelligent Models for Business Excellence written by Samala Nagaraj and published by IGI Global. This book was released on 2022 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: "As digital technology is taking the world in a revolutionary way and business related aspects are getting smarter this book is a potential research source on the Artificial Intelligence-based Business Applications and Intelligence"--

Reinventing Business Practices, Start-Ups, & Sustainability

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Publisher : Archers & Elevators Publishing House
ISBN 13 : 8119653645
Total Pages : 404 pages
Book Rating : 4.1/5 (196 download)

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Book Synopsis Reinventing Business Practices, Start-Ups, & Sustainability by : Prof.Dr.V.Sasirekha

Download or read book Reinventing Business Practices, Start-Ups, & Sustainability written by Prof.Dr.V.Sasirekha and published by Archers & Elevators Publishing House. This book was released on with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Managing Business Complexity

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Publisher : Oxford University Press
ISBN 13 : 0198038410
Total Pages : 326 pages
Book Rating : 4.1/5 (98 download)

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Book Synopsis Managing Business Complexity by : Michael J. North

Download or read book Managing Business Complexity written by Michael J. North and published by Oxford University Press. This book was released on 2007-03-01 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: Agent-based modeling and simulation (ABMS), a way to simulate a large number of choices by individual actors, is one of the most exciting practical developments in business modeling since the invention of relational databases. It represents a new way to understand data and generate information that has never been available before--a way for businesses to view the future and to understand and anticipate the likely effects of their decisions on their markets and industries. It thus promises to have far-reaching effects on the way that businesses in many areas use computers to support practical decision-making. Managing Business Complexity is the first complete business-oriented agent-based modeling and simulation resource. It has three purposes: first, to teach readers how to think about ABMS, that is, about agents and their interactions; second, to teach readers how to explain the features and advantages of ABMS to other people and third, to teach readers how to actually implement ABMS by building agent-based simulations. It is intended to be a complete ABMS resource, accessible to readers who haven't had any previous experience in building agent-based simulations, or any other kinds of models, for that matter. It is also a collection of ABMS business applications resources, all assembled in one place for the first time. In short, Managing Business Complexity addresses who needs ABMS and why, where and when ABMS can be applied to the everyday business problems that surround us, and how specifically to build these powerful agent-based models.

Electronic Business: Concepts, Methodologies, Tools, and Applications

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Publisher : IGI Global
ISBN 13 : 1605660574
Total Pages : 2838 pages
Book Rating : 4.6/5 (56 download)

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Book Synopsis Electronic Business: Concepts, Methodologies, Tools, and Applications by : Lee, In

Download or read book Electronic Business: Concepts, Methodologies, Tools, and Applications written by Lee, In and published by IGI Global. This book was released on 2008-12-31 with total page 2838 pages. Available in PDF, EPUB and Kindle. Book excerpt: Enhances libraries worldwide through top research compilations from over 250 international authors in the field of e-business.

Research Methods For Business

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Publisher : John Wiley & Sons
ISBN 13 : 1119165555
Total Pages : 448 pages
Book Rating : 4.1/5 (191 download)

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Book Synopsis Research Methods For Business by : Uma Sekaran

Download or read book Research Methods For Business written by Uma Sekaran and published by John Wiley & Sons. This book was released on 2016-06-27 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research Methods for Business: A Skill-Building Approach is a concise and straightforward introduction for students to the world of business research. The skill-building approach provides students with practical perspectives on how research can be applied in real business situations. Maintaining Uma Sekaran’ s popular and accessible style of writing, Roger Bougie draws upon his extensive experience in the field to present an up-to-date guide on business research which is ideal for aspiring managers. The seventh edition has been fully revised and updated to include cutting-edge examples and enriched pedagogical features designed to improve student learning outcomes. There is now an increased emphasis on the relationship between the scientific and the pragmatic approaches to research, while the key concepts are explored and applied to real-life research throughout the book.

Marketing Information Guide

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Publisher :
ISBN 13 :
Total Pages : 320 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Marketing Information Guide by :

Download or read book Marketing Information Guide written by and published by . This book was released on 1965 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: