Enterprise Augmented Reality Projects

Download Enterprise Augmented Reality Projects PDF Online Free

Author :
Publisher : Packt Publishing Ltd
ISBN 13 : 1789803152
Total Pages : 380 pages
Book Rating : 4.7/5 (898 download)

DOWNLOAD NOW!


Book Synopsis Enterprise Augmented Reality Projects by : Jorge R. López Benito

Download or read book Enterprise Augmented Reality Projects written by Jorge R. López Benito and published by Packt Publishing Ltd. This book was released on 2019-12-20 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt: Design end-to-end AR solutions for domains such as marketing, retail, manufacturing, tourism, automation, and training Key FeaturesUse leading AR development frameworks such as ARCore, ARKit, and Vuforia across key industriesIdentify the market potential of AR for designing visual solutions in different business sectorsBuild multi-platform AR projects for various platforms such as Unity, iOS, and AndroidBook Description Augmented reality (AR) is expanding its scope from just being used in mobile and game applications to enterprise. Different industries are using AR to enhance assembly line visualization, guide operators performing difficult tasks, attract more customers, and even improve training techniques. In this book, you'll gain comprehensive insights into different aspects of developing AR-based apps for six different enterprise sectors, focusing on market needs and choosing the most suitable tool in each case. You'll delve into the basics of Unity and get familiar with Unity assets, materials, and resources, which will help you build a strong foundation for working on the different AR projects covered in the book. You'll build real-world projects for various industries such as marketing, retail, and automation in a step-by-step manner. This will give you hands-on experience in developing your own industrial AR apps. While building the projects, you'll explore various AR frameworks used in the enterprise environment such as Vuforia, EasyAR, ARCore, and ARKit, and understand how they can be used by themselves or integrated into the Unity 3D engine to create AR markers, 3D models, and components of an AR app. By the end of this book, you'll be well versed in using different commercial AR frameworks as well as Unity for building robust AR projects. What you will learnUnderstand the basics of Unity application development and C# scriptingLearn how to use Android Studio along with ARCore and Sceneform to build AR prototypes for Android devicesEnable AR experiences on the web with ARCore and WebARExplore emerging AR authoring tools such as Augmented Class! for educationUnderstand the differences and similarities between handheld and head-mounted display (HMD) environments and how to build an app for each targetBecome well versed in using Xcode with ARKit and SceneKit to develop AR portals for iOS devicesWho this book is for This book is for anyone interested in emerging and interactive technologies or looking to build AR applications for any domain. Although, no prior augmented reality experience is required, having some skills in object-oriented programming (OOP) will be helpful.

Augmented Reality and Virtual Reality

Download Augmented Reality and Virtual Reality PDF Online Free

Author :
Publisher : Springer
ISBN 13 : 3030062465
Total Pages : 335 pages
Book Rating : 4.0/5 (3 download)

DOWNLOAD NOW!


Book Synopsis Augmented Reality and Virtual Reality by : M. Claudia tom Dieck

Download or read book Augmented Reality and Virtual Reality written by M. Claudia tom Dieck and published by Springer. This book was released on 2019-02-19 with total page 335 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents a collection of the latest research in the area of immersive technologies, presented at the International Augmented and Virtual Reality Conference 2018 in Manchester, UK, and showcases how augmented reality (AR) and virtual reality (VR) are transforming the business landscape. Innovations in this field are seen as providing opportunities for businesses to offer their customers unique services and experiences. The papers gathered here advance the state of the art in AR/VR technologies and their applications in various industries such as healthcare, tourism, hospitality, events, fashion, entertainment, retail, education and gaming. The volume collects contributions by prominent computer and social sciences experts from around the globe. Addressing the most significant topics in the field of augmented and virtual reality and sharing the latest findings, it will be of interest to academics and practitioners alike.

Unity 2018 Augmented Reality Projects

Download Unity 2018 Augmented Reality Projects PDF Online Free

Author :
Publisher : Packt Publishing Ltd
ISBN 13 : 1788835840
Total Pages : 353 pages
Book Rating : 4.7/5 (888 download)

DOWNLOAD NOW!


Book Synopsis Unity 2018 Augmented Reality Projects by : Jesse Glover

Download or read book Unity 2018 Augmented Reality Projects written by Jesse Glover and published by Packt Publishing Ltd. This book was released on 2018-07-30 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: Augmented Reality offers the magical effect of blending the physical world with the virtual world. On the other hand, Unity is now the leading platform to develop augmented reality experiences since it provides a great pipeline to work with 3D assets. This book will educate you about the specifics of augmented reality development in Unity 2018.

XR Case Studies

Download XR Case Studies PDF Online Free

Author :
Publisher : Springer Nature
ISBN 13 : 3030727815
Total Pages : 165 pages
Book Rating : 4.0/5 (37 download)

DOWNLOAD NOW!


Book Synopsis XR Case Studies by : Timothy Jung

Download or read book XR Case Studies written by Timothy Jung and published by Springer Nature. This book was released on 2021-09-11 with total page 165 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents a comprehensive collection of case studies on augmented reality and virtual realty (AR/VR) applications in various industries. Augmented reality and virtual reality are changing the business landscape, providing opportunities for businesses to offer unique services and experiences to their customers. The case studies provided in this volume explore business uses of the technology across multiple industries such as healthcare, tourism, hospitality, events, fashion, entertainment, retail, education and video gaming. The book includes solutions of different maturities as well as those from startups to large enterprises thereby providing a thorough view of how augmented reality and virtual reality can be used in business.

Augmented Reality for Developers

Download Augmented Reality for Developers PDF Online Free

Author :
Publisher : Packt Publishing Ltd
ISBN 13 : 1787288048
Total Pages : 539 pages
Book Rating : 4.7/5 (872 download)

DOWNLOAD NOW!


Book Synopsis Augmented Reality for Developers by : Jonathan Linowes

Download or read book Augmented Reality for Developers written by Jonathan Linowes and published by Packt Publishing Ltd. This book was released on 2017-10-09 with total page 539 pages. Available in PDF, EPUB and Kindle. Book excerpt: Build exciting AR applications on mobile and wearable devices with Unity 3D, Vuforia, ARToolKit, Microsoft Mixed Reality HoloLens, Apple ARKit, and Google ARCore About This Book Create unique AR applications from scratch, from beginning to end, with step-by-step tutorials Use Unity 3D to efficiently create AR apps for Android, iOS, and Windows platforms Use Vuforia, ARTookKit, Windows Mixed Reality, and Apple ARKit to build AR projects for a variety of markets Learn best practices in AR user experience, software design patterns, and 3D graphics Who This Book Is For The ideal target audience for this book is developers who have some experience in mobile development, either Android or iOS. Some broad web development experience would also be beneficial. What You Will Learn Build Augmented Reality applications through a step-by-step, tutorial-style project approach Use the Unity 3D game engine with the Vuforia AR platform, open source ARToolKit, Microsoft's Mixed Reality Toolkit, Apple ARKit, and Google ARCore, via the C# programming language Implement practical demo applications of AR including education, games, business marketing, and industrial training Employ a variety of AR recognition modes, including target images, markers, objects, and spatial mapping Target a variety of AR devices including phones, tablets, and wearable smartglasses, for Android, iOS, and Windows HoloLens Develop expertise with Unity 3D graphics, UIs, physics, and event systems Explore and utilize AR best practices and software design patterns In Detail Augmented Reality brings with it a set of challenges that are unseen and unheard of for traditional web and mobile developers. This book is your gateway to Augmented Reality development—not a theoretical showpiece for your bookshelf, but a handbook you will keep by your desk while coding and architecting your first AR app and for years to come. The book opens with an introduction to Augmented Reality, including markets, technologies, and development tools. You will begin by setting up your development machine for Android, iOS, and Windows development, learning the basics of using Unity and the Vuforia AR platform as well as the open source ARToolKit and Microsoft Mixed Reality Toolkit. You will also receive an introduction to Apple's ARKit and Google's ARCore! You will then focus on building AR applications, exploring a variety of recognition targeting methods. You will go through multiple complete projects illustrating key market sectors including business marketing, education, industrial training, and gaming. By the end of the book, you will have gained the necessary knowledge to make quality content appropriate for a range of AR devices, platforms, and intended uses. Style and approach This book adopts a practical, step-by-step, tutorial-style approach. The design principles and methodology will be explained by creating different modules of the AR app.

The Extended Reality Blueprint

Download The Extended Reality Blueprint PDF Online Free

Author :
Publisher : John Wiley & Sons
ISBN 13 : 1394207697
Total Pages : 246 pages
Book Rating : 4.3/5 (942 download)

DOWNLOAD NOW!


Book Synopsis The Extended Reality Blueprint by : Annie Eaton

Download or read book The Extended Reality Blueprint written by Annie Eaton and published by John Wiley & Sons. This book was released on 2024-03-26 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: Follow a tried-and-tested approach to integrating augmented and virtual reality into your business The Extended Reality Blueprint focuses on design for non-gaming or gaming adjacent applications in extended reality (XR), including augmented and virtual reality. Author Annie Eaton is a leading producer of immersive content in the XR space. Many of Annie's clients come to her with the same questions, often not knowing where to begin as they seek to implement extended reality solutions into their business. This book presents the discovery and product development process through an immersive technology lens. You will walk through the XR production process and learn how to apply this technology directly within your organizations in a meaningful and effective way. Join leading businesses like Delta Air Lines, Mars Wrigley, Georgia-Pacific, and JLG Industries, and learn how top companies are leveraging XR for greater market share, engagement, and profit. Learn about the latest applications of extended reality (XR), including augmented and virtual reality. Discover the steps of the XR product development process, including how to find profitable uses of XR and decide on technology suites. Assemble effective teams of XR developers, designers, artists, and other key members to bring your projects to fruition and success. Learn from the real-world examples and lessons learned of businesses that have taken the leap into extended reality. The Extended Reality Blueprint, delivers a concrete, actionable process for brining extended reality into your organization and embracing this crucial technology to remain current.

Reality Check

Download Reality Check PDF Online Free

Author :
Publisher : Kogan Page Publishers
ISBN 13 : 1789666341
Total Pages : 249 pages
Book Rating : 4.7/5 (896 download)

DOWNLOAD NOW!


Book Synopsis Reality Check by : Jeremy Dalton

Download or read book Reality Check written by Jeremy Dalton and published by Kogan Page Publishers. This book was released on 2021-01-03 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover THE next big competitive advantage in business: learn how augmented and virtual reality can put your business ahead. Augmented reality (AR) and virtual reality (VR) are part of a new wave of immersive technologies that offer huge opportunities for businesses, across industries and regardless of their size. Most people think of AR or VR as a new development in video gaming like Pokémon GO, or an expensive marketing campaign by the Nikes of the world. The truth is, businesses of any size can put these new technologies to immediate use in areas that include: - Learning and development - Remote collaboration and assistance - Visualization of remote assets and environments - Sales and marketing - Consumer behaviour research Reality Check dispels the common misconceptions of AR and VR, such as them being too expensive or not easily scalable, and details how business leaders can integrate them into their business to deliver more efficient, impactful and cost-effective business solutions. The up and coming voice of AR and VR for businesses, Jeremy Dalton, uses case studies from organizations all over the world including Cisco, Ford, GlaxoSmithKline, La Liga and Vodafone to showcase the practical uses of immersive technologies. Reality Check makes cutting-edge technology accessible and grounds them into the everyday workings of normal businesses. It is your one-stop non-technical guide to incredibly exciting new technologies that will deliver results.

Augmented Reality for the Industrial Enterprise

Download Augmented Reality for the Industrial Enterprise PDF Online Free

Author :
Publisher :
ISBN 13 : 9781491968031
Total Pages : pages
Book Rating : 4.9/5 (68 download)

DOWNLOAD NOW!


Book Synopsis Augmented Reality for the Industrial Enterprise by : Leah Hunter

Download or read book Augmented Reality for the Industrial Enterprise written by Leah Hunter and published by . This book was released on 2017 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Augmented Reality with Unity AR Foundation

Download Augmented Reality with Unity AR Foundation PDF Online Free

Author :
Publisher : Packt Publishing Ltd
ISBN 13 : 1838982965
Total Pages : 383 pages
Book Rating : 4.8/5 (389 download)

DOWNLOAD NOW!


Book Synopsis Augmented Reality with Unity AR Foundation by : Jonathan Linowes

Download or read book Augmented Reality with Unity AR Foundation written by Jonathan Linowes and published by Packt Publishing Ltd. This book was released on 2021-08-16 with total page 383 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explore the world of augmented reality development with the latest features of Unity and step-by-step tutorial-style examples with easy-to-understand explanations Key FeaturesBuild functional and interactive augmented reality applications using the Unity 3D game engineLearn to use Unity's XR and AR components, including AR Foundation and other standard Unity featuresImplement common AR application user experiences needed to build engaging applicationsBook Description Augmented reality applications allow people to interact meaningfully with the real world through digitally enhanced content. The book starts by helping you set up for AR development, installing the Unity 3D game engine, required packages, and other tools to develop for Android (ARCore) and/or iOS (ARKit) mobile devices. Then we jump right into the building and running AR scenes, learning about AR Foundation components, other Unity features, C# coding, troubleshooting, and testing. We create a framework for building AR applications that manages user interaction modes, user interface panels, and AR onboarding graphics that you will save as a template for reuse in other projects in this book. Using this framework, you will build multiple projects, starting with a virtual photo gallery that lets you place your favorite framed photos on your real-world walls, and interactively edit these virtual objects. Other projects include an educational image tracking app for exploring the solar system, and a fun selfie app to put masks and accessories on your face. The book provides practical advice and best practices that will have you up and running quickly. By the end of this AR book, you will be able to build your own AR applications, engaging your users in new and innovative ways. What you will learnDiscover Unity engine features for building AR applications and gamesGet up to speed with Unity AR Foundation components and the Unity APIBuild a variety of AR projects using best practices and important AR user experiencesUnderstand the core concepts of augmented reality technology and development for real-world projectsSet up your system for AR development and learn to improve your development workflowCreate an AR user framework with interaction modes and UI, saved as a template for new projectsWho this book is for This augmented reality book is for game developers interested in adding AR capabilities to their games and apps. The book assumes beginner-level knowledge of Unity development and C# programming, familiarity with 3D graphics, and experience in using existing AR applications. Beginner-level experience in developing mobile applications will be helpful to get the most out of this AR Unity book.

Seeing the Possibilities With Augmented Reality

Download Seeing the Possibilities With Augmented Reality PDF Online Free

Author :
Publisher : Association for Talent Development
ISBN 13 : 194903660X
Total Pages : 20 pages
Book Rating : 4.9/5 (49 download)

DOWNLOAD NOW!


Book Synopsis Seeing the Possibilities With Augmented Reality by : Debbie Richards

Download or read book Seeing the Possibilities With Augmented Reality written by Debbie Richards and published by Association for Talent Development. This book was released on 2014-09-15 with total page 20 pages. Available in PDF, EPUB and Kindle. Book excerpt: Augmented reality is a powerful tool that can help organizations achieve learning goals, but there are also a lot of misconceptions surrounding what it really is. In “Seeing the Possibilities With Augmented Reality,” Debbie Richards clarifies these misunderstandings. Further, in this issue of TD at Work, Richards: · details what AR is, what it can do, and when it is appropriate to use · provides a step-by-step process for designing successful AR learning · introduces the ADDEDD model, which is akin to ADDIE for AR · reviews tools and applications to consider · showcases how various industries currently use AR.

Creating Augmented and Virtual Realities

Download Creating Augmented and Virtual Realities PDF Online Free

Author :
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 1492044148
Total Pages : 372 pages
Book Rating : 4.4/5 (92 download)

DOWNLOAD NOW!


Book Synopsis Creating Augmented and Virtual Realities by : Erin Pangilinan

Download or read book Creating Augmented and Virtual Realities written by Erin Pangilinan and published by "O'Reilly Media, Inc.". This book was released on 2019-03-18 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: Despite popular forays into augmented and virtual reality in recent years, spatial computing still sits on the cusp of mainstream use. Developers, artists, and designers looking to enter this field today have few places to turn for expert guidance. In this book, Erin Pangilinan, Steve Lukas, and Vasanth Mohan examine the AR and VR development pipeline and provide hands-on practice to help you hone your skills. Through step-by-step tutorials, you’ll learn how to build practical applications and experiences grounded in theory and backed by industry use cases. In each section of the book, industry specialists, including Timoni West, Victor Prisacariu, and Nicolas Meuleau, join the authors to explain the technology behind spatial computing. In three parts, this book covers: Art and design: Explore spatial computing and design interactions, human-centered interaction and sensory design, and content creation tools for digital art Technical development: Examine differences between ARKit, ARCore, and spatial mapping-based systems; learn approaches to cross-platform development on head-mounted displays Use cases: Learn how data and machine learning visualization and AI work in spatial computing, training, sports, health, and other enterprise applications

Augmented Reality and Virtual Reality

Download Augmented Reality and Virtual Reality PDF Online Free

Author :
Publisher : Springer Nature
ISBN 13 : 3030378691
Total Pages : 397 pages
Book Rating : 4.0/5 (33 download)

DOWNLOAD NOW!


Book Synopsis Augmented Reality and Virtual Reality by : Timothy Jung

Download or read book Augmented Reality and Virtual Reality written by Timothy Jung and published by Springer Nature. This book was released on 2020-03-24 with total page 397 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book features the latest research in the area of immersive technologies, presented at the 5th International Augmented and Virtual Reality Conference, held in Munich, Germany in 2019. Bridging the gap between academia and industry, it presents the state of the art in augmented reality (AR) and virtual reality (VR) technologies and their applications in various industries such as marketing, education, healthcare, tourism, events, fashion, entertainment, retail and the gaming industry. The volume is a collection of research papers by prominent AR and VR scholars from around the globe. Covering the most significant topics in the field of augmented and virtual reality and providing the latest findings, it is of interest to academics and practitioners alike.

Augmented Reality and Virtual Reality

Download Augmented Reality and Virtual Reality PDF Online Free

Author :
Publisher : Springer Nature
ISBN 13 : 303068086X
Total Pages : 314 pages
Book Rating : 4.0/5 (36 download)

DOWNLOAD NOW!


Book Synopsis Augmented Reality and Virtual Reality by : M. Claudia tom Dieck

Download or read book Augmented Reality and Virtual Reality written by M. Claudia tom Dieck and published by Springer Nature. This book was released on 2021-05-04 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book features the latest research in the area of immersive technologies, presented at the 6th International Augmented Reality and Virtual Reality Conference, held in online in 2020. Bridging the gap between academia and industry, it presents the state of the art in augmented reality (AR) and virtual reality (VR) technologies and their applications in various industries such as marketing, education, health care, tourism, events, fashion, entertainment, retail and the gaming industry. The book is a collection of research papers by prominent AR and VR scholars from around the globe. Covering the most significant topics in the field of augmented and virtual reality and providing the latest findings, it is of interest to academics and practitioners alike.

Augmented Reality

Download Augmented Reality PDF Online Free

Author :
Publisher : Addison-Wesley Professional
ISBN 13 : 0133153207
Total Pages : 751 pages
Book Rating : 4.1/5 (331 download)

DOWNLOAD NOW!


Book Synopsis Augmented Reality by : Dieter Schmalstieg

Download or read book Augmented Reality written by Dieter Schmalstieg and published by Addison-Wesley Professional. This book was released on 2016-06-01 with total page 751 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today’s Comprehensive and Authoritative Guide to Augmented Reality By overlaying computer-generated information on the real world, augmented reality (AR) amplifies human perception and cognition in remarkable ways. Working in this fast-growing field requires knowledge of multiple disciplines, including computer vision, computer graphics, and human-computer interaction. Augmented Reality: Principles and Practice integrates all this knowledge into a single-source reference, presenting today’s most significant work with scrupulous accuracy. Pioneering researchers Dieter Schmalstieg and Tobias Höllerer carefully balance principles and practice, illuminating AR from technical, methodological, and user perspectives. Coverage includes Displays: head-mounted, handheld, projective, auditory, and haptic Tracking/sensing, including physical principles, sensor fusion, and real-time computer vision Calibration/registration, ensuring repeatable, accurate, coherent behavior Seamless blending of real and virtual objects Visualization to enhance intuitive understanding Interaction–from situated browsing to full 3D interaction Modeling new geometric content Authoring AR presentations and databases Architecting AR systems with real-time, multimedia, and distributed elements This guide is indispensable for anyone interested in AR, including developers, engineers, students, instructors, researchers, and serious hobbyists.

Apple Augmented Reality by Tutorials (Second Edition)

Download Apple Augmented Reality by Tutorials (Second Edition) PDF Online Free

Author :
Publisher :
ISBN 13 : 9781950325580
Total Pages : pages
Book Rating : 4.3/5 (255 download)

DOWNLOAD NOW!


Book Synopsis Apple Augmented Reality by Tutorials (Second Edition) by : raywenderlich Tutorial Team

Download or read book Apple Augmented Reality by Tutorials (Second Edition) written by raywenderlich Tutorial Team and published by . This book was released on 2022-02-23 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn Augmented Reality!Augmented reality is going to be the next big thing - there's absolutely no doubt about it. If you want to build realistic and immersive AR experiences for the Apple platform, this book is your golden ticket.Apple Augmented Reality by Tutorials is the easiest and fastest way to get hands-on experience using Apple frameworks and technologies like Reality Composer, RealityKit, and ARKitWho This Book Is ForThis book is for beginner to intermediate iOS developers who already know the basics of Swift development and are looking to build immersive AR experiences for the Apple platform.Topics Covered in Apple AR by TutorialsAR Quick Look: Discover how to integrate AR Quick Look into your apps to give them some cool AR superpowers.Reality Composer & Reality Files: Find out how to leverage the power of Reality Composer to create interactive AR-based experiences.Reality Converter & PBR Materials: Discover how PBR materials can add a level of realism to your AR objects, and how to use Reality Converter to convert, view, customize and create USDZ content.RealityKit: Learn to set up and use RealityKit to build a face-based augmented reality app.Facial Blend Shapes: Build a fully interactive augmented reality face mask that reacts to your facial expressions using blend shapes.ARKit: Get a complete introduction to ARKit, Apple's framework for creating fully interactive augmented reality, and learn about the different types of rendering options available with ARKit.Raycasting & Physics: Learn about raycasting, 2D hit-testing and the SpriteKit physics engine as you add more features and functionality to your game.ECS & Collaborative Experiences: Build a collaborative AR experience and learn how to create and manage a multipeer connection.Object Capture: Learn how to create realistic 3D models from real-life objects with photogrammetry.After reading this book, you'll have a deep understanding of the technologies and frameworks used to create powerful, immersive AR experiences for the Apple platform.

XR-Metaverse Cases

Download XR-Metaverse Cases PDF Online Free

Author :
Publisher : Springer Nature
ISBN 13 : 3031305663
Total Pages : 111 pages
Book Rating : 4.0/5 (313 download)

DOWNLOAD NOW!


Book Synopsis XR-Metaverse Cases by : Timothy Jung

Download or read book XR-Metaverse Cases written by Timothy Jung and published by Springer Nature. This book was released on 2023-06-22 with total page 111 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents a collection of latest case studies on augmented reality (AR) and virtual reality (VR), extended reality (XR) and metaverse applications in various industries. AR, VR, XR and Metaverse are changing the business landscape, providing opportunities for businesses to offer unique services and experiences to their customers. The case studies explore business uses of the technology across multiple industries such as healthcare, tourism, hospitality, events, fashion, entertainment, retail, education and video gaming. The volume includes solutions of different maturities as well as those from startups to large enterprises thereby providing a thorough view of how AR, VR, XR and Metaverse can be used in business.

Signals for Strategists

Download Signals for Strategists PDF Online Free

Author :
Publisher :
ISBN 13 : 9780795345609
Total Pages : pages
Book Rating : 4.3/5 (456 download)

DOWNLOAD NOW!


Book Synopsis Signals for Strategists by : David Schatsky

Download or read book Signals for Strategists written by David Schatsky and published by . This book was released on 2015 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is for strategists0́4leaders, managers, entrepreneurs0́4who are so caught up in the daily pressures of business that they're missing key signals of their future reality. It's like driving a car heads down, staring at the dashboard, rather than heads up, looking through the windshield. We need to do both. The book is devoted to the practice of sensing, or scanning the horizon for signs of emerging trends. The sooner we see them, the better our response.Each chapter starts with a set of signals0́4data we observed that, taken together, helped us to reveal a trend. The impact of new technology on strategy is a theme of the book, and each chapter looks at how organizations are using new technologies to their advantage.The goal is to spark meaningful conversations within organizations: How could we participate in the collaborative economy? What could our CIO and our CMO be doing to drive strategy, innovation, and revenue growth? What could we do to leverage the Internet of Things and intelligent automation as catalysts of invention? Could we use MOOCs as pivots for corporate training, recruiting, and marketing? How might technology transform the manufacturing process, our supply chain, and the knowledge work that we do? Could we take advantage of the renaissance in domestic energy (oil and gas)? What could we be doing to counter cyber crime? What is our organization doing to tune into signals of emerging trends that may be relevant to us?In an environment where the pace of change is accelerating, sensing has become an essential discipline for all organizations. No matter your role in an organization, sensing emerging trends can make you more effective and more valuable in your work. If you've been working too heads-down lately and feel overwhelmed by data and deadlines, then this book is for you. It's a quick read designed to give you a heads up on your horizon.