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Author : James Playsted Wood
Publisher :
ISBN 13 :
Total Pages : 552 pages
Book Rating : 4.F/5 ( download)
Download or read book The story of advertising written by James Playsted Wood and published by . This book was released on 1958 with total page 552 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Martin Lindstrom
Publisher : Currency
ISBN 13 : 0385523890
Total Pages : 274 pages
Book Rating : 4.3/5 (855 download)
Download or read book Buyology written by Martin Lindstrom and published by Currency. This book was released on 2010-02-02 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.
Author : Daniel C. Dennett
Publisher : Penguin
ISBN 13 : 110121886X
Total Pages : 472 pages
Book Rating : 4.1/5 (12 download)
Download or read book Breaking the Spell written by Daniel C. Dennett and published by Penguin. This book was released on 2006-02-02 with total page 472 pages. Available in PDF, EPUB and Kindle. Book excerpt: The New York Times bestseller – a “crystal-clear, constantly engaging” (Jared Diamond) exploration of the role that religious belief plays in our lives and our interactions For all the thousands of books that have been written about religion, few until this one have attempted to examine it scientifically: to ask why—and how—it has shaped so many lives so strongly. Is religion a product of blind evolutionary instinct or rational choice? Is it truly the best way to live a moral life? Ranging through biology, history, and psychology, Daniel C. Dennett charts religion’s evolution from “wild” folk belief to “domesticated” dogma. Not an antireligious screed but an unblinking look beneath the veil of orthodoxy, Breaking the Spell will be read and debated by believers and skeptics alike.
Author : Robert Boland
Publisher : Lippincott Williams & Wilkins
ISBN 13 : 1975145577
Total Pages : 3278 pages
Book Rating : 4.9/5 (751 download)
Download or read book Kaplan & Sadock’s Synopsis of Psychiatry written by Robert Boland and published by Lippincott Williams & Wilkins. This book was released on 2021-02-09 with total page 3278 pages. Available in PDF, EPUB and Kindle. Book excerpt: Accurate, reliable, objective, and comprehensive, Kaplan & Sadock’s Synopsis of Psychiatry has long been the leading clinical psychiatric resource for clinicians, residents, students, and other health care professionals both in the US and worldwide. Now led by a new editorial team of Drs. Robert Boland and Marcia L. Verduin, it continues to offer a trusted overview of the entire field of psychiatry while bringing you up to date with current information on key topics and developments in this complex specialty. The twelfth edition has been completely reorganized to make it more useful and easier to navigate in today’s busy clinical settings.
Author : Bloomsbury Publishing
Publisher : Bloomsbury Publishing
ISBN 13 : 1408102579
Total Pages : 719 pages
Book Rating : 4.4/5 (81 download)
Download or read book Anagram Solver written by Bloomsbury Publishing and published by Bloomsbury Publishing. This book was released on 2009-01-01 with total page 719 pages. Available in PDF, EPUB and Kindle. Book excerpt: Anagram Solver is the essential guide to cracking all types of quiz and crossword featuring anagrams. Containing over 200,000 words and phrases, Anagram Solver includes plural noun forms, palindromes, idioms, first names and all parts of speech. Anagrams are grouped by the number of letters they contain with the letters set out in alphabetical order so that once the letters of an anagram are arranged alphabetically, finding the solution is as easy as locating the word in a dictionary.
Author : George Cruikshank
Publisher : Hansebooks
ISBN 13 : 9783337343071
Total Pages : 0 pages
Book Rating : 4.3/5 (43 download)
Download or read book The Comic Almanack written by George Cruikshank and published by Hansebooks. This book was released on 2017-10-13 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Comic Almanack - Vol. 1 is an unchanged, high-quality reprint of the original edition of 1878. Hansebooks is editor of the literature on different topic areas such as research and science, travel and expeditions, cooking and nutrition, medicine, and other genres. As a publisher we focus on the preservation of historical literature. Many works of historical writers and scientists are available today as antiques only. Hansebooks newly publishes these books and contributes to the preservation of literature which has become rare and historical knowledge for the future.
Author : Anne Curzan
Publisher : Longman Publishing Group
ISBN 13 : 9780321946270
Total Pages : 578 pages
Book Rating : 4.9/5 (462 download)
Download or read book How English Works, Books a la Carte Edition written by Anne Curzan and published by Longman Publishing Group. This book was released on 2015-02-23 with total page 578 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Michael Ventura
Publisher : Spring Publications
ISBN 13 :
Total Pages : 264 pages
Book Rating : 4.3/5 (91 download)
Download or read book Letters at 3am written by Michael Ventura and published by Spring Publications. This book was released on 1993 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: "I'd rather have one or two of his whiplashing essays in my hands than almost any tome of philosophy". -- Thomas Moore
Author : Sandra Knowles Weller
Publisher : Caister Academic Press Limited
ISBN 13 : 9781904455769
Total Pages : 0 pages
Book Rating : 4.4/5 (557 download)
Download or read book Alphaherpesviruses written by Sandra Knowles Weller and published by Caister Academic Press Limited. This book was released on 2011 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Alphaherpesviruses are a fascinating group of DNA viruses that includes important human pathogens such as herpes simplex virus type 1 (HSV-1), HSV-2, and varicella-zoster virus (VZV): the causative agents of cold sores, genital ulcerous disease, and chickenpox/shingles, respectively. A key attribute of these viruses is their ability to establish lifelong latent infection in the peripheral nervous system of the host. Such persistence requires subversion of the host's immune system and intrinsic antiviral defense mechanisms. Understanding the mechanisms of the immune evasion and what triggers viral reactivation is a major challenge for today's researchers. This has prompted enormous research efforts into understanding the molecular and cellular biology of these viruses. This up-to-date and comprehensive volume aims to distill the most important research in this area providing a timely overview of the field. Topics covered include: transcriptional regulation, DNA replication, translational control, virus entry and capsid assembly, the role of microRNAs in infection and oncolytic vectors for cancer therapy. In addition there is coverage of virus-host interactions, including apoptosis, subversion of host protein quality control and DNA damage response pathways, autophagy, establishment and reactivation from latency, interferon responses, immunity and vaccine development. Essential reading for everyone working with alphaherpesviruses and of interest to all virologists working on latent infections.
Author :
Publisher : Omair Nazir
ISBN 13 :
Total Pages : 18 pages
Book Rating : 4./5 ( download)
Download or read book Type & Typo written by and published by Omair Nazir. This book was released on with total page 18 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Michael Jones
Publisher :
ISBN 13 :
Total Pages : 92 pages
Book Rating : 4.F/5 ( download)
Download or read book Time, Gentlemen, Please! written by Michael Jones and published by . This book was released on 1997 with total page 92 pages. Available in PDF, EPUB and Kindle. Book excerpt: A selection of over 70 colourful and attractive posters and show -- cards advertising beers from the Victorian and Edwardian era.
