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English In Advertising
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Book Synopsis English for Marketing and Advertising by : Sylee Gore
Download or read book English for Marketing and Advertising written by Sylee Gore and published by Oxford University Press, USA. This book was released on 2007 with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt: An expanding series of short, specialist English courses for different professions, work skills, and industries.
Book Synopsis English in Advertising by : Geoffrey N. Leech
Download or read book English in Advertising written by Geoffrey N. Leech and published by . This book was released on 1972 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Foreign Languages in Advertising by : Jos Hornikx
Download or read book Foreign Languages in Advertising written by Jos Hornikx and published by Springer Nature. This book was released on 2019-12-17 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents a comprehensive account of the use and effects of foreign languages in advertising. Based on consumer culture positioning strategies in marketing, three language strategies are presented: foreign language display to express foreignness, English to highlight globalness, and local language to appeal to ethnicity (for instance, Spanish for Hispanics in the USA). The book takes a multidisciplinary approach, integrating insights from both marketing and linguistics, presenting both theoretical perspectives (e.g., Communication Accommodation Theory, Conceptual Feature Model, Country-of-origin effect, Markedness Model, Revised Hierarchical Model) and empirical evidence from content analyses and experimental studies. The authors demonstrate that three concepts are key to understanding foreign languages in advertising: language attitudes, language-product congruence, and comprehension. The book will appeal to students and researchers in the fields of sociolinguistics, applied linguistics, psycholinguistics, marketing and advertising.
Book Synopsis English in Advertising by : Geoffrey N. Leech
Download or read book English in Advertising written by Geoffrey N. Leech and published by London : Longmans. This book was released on 1966 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Advertising as Multilingual Communication by : H. Kelly-Holmes
Download or read book Advertising as Multilingual Communication written by H. Kelly-Holmes and published by Springer. This book was released on 2016-01-11 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising has traditionally communicated messages to consumers with strong local and national identities. However, increasingly, products, producers, advertising agencies and media are becoming internationalized. In the development of strategies that appeal to a large multinational consumer base, advertising language takes on new 'multilingual' features. The author explores the role of advertising language in this new globalized environment, from a communicative theory point of view, as well as from a close linguistic analysis of some major advertising campaigns within a multicultural and multilingual marketplace.
Book Synopsis News, Ads, and Sales by : John Baker Opdycke
Download or read book News, Ads, and Sales written by John Baker Opdycke and published by . This book was released on 1914 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Advertising: Using Words as Tools for Selling by : Ms Ruta Kalmane
Download or read book Advertising: Using Words as Tools for Selling written by Ms Ruta Kalmane and published by Lulu.com. This book was released on 2010-03-26 with total page 105 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today advertising is merely just a provision of descriptive information about certain goods and services. Advertising has developed over years becoming a manipulative source of information that uses our society’s weaknesses as its strengths in order to benefit financially. The book ADVERTISING: USING WORDS AS TOOLS FOR SELLING provides an insight into the world of manipulative advertising language, describing how word interaction influences consumer choices and revealing the most popular ways of advertising claim formation using certain language means. Advertisement examples used in this book concentrate on beauty products as women are claimed to be an easy target thanks to their emotionality. The book will be interesting for both, those who trust advertising (it will make you think twice before buying) and those who already don’t.
Book Synopsis Marketing Identities Through Language by : E. Martin
Download or read book Marketing Identities Through Language written by E. Martin and published by Springer. This book was released on 2005-11-30 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: Elizabeth Martin explores the impact of globalization on the language of French advertising, showing that English and global imagery play an important role in tailoring global campaigns to the French market, with media companies undeterred by the attempts through legislation to curb language mixing in the media.
Book Synopsis The Effects of English on German Advertisement by : Michael Helten
Download or read book The Effects of English on German Advertisement written by Michael Helten and published by GRIN Verlag. This book was released on 2010-02-03 with total page 45 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2005 in the subject Sociology - Consumption and Advertising, grade: 1,0, State University of New York at Stony Brook (Linguistics), course: Sociolinguistics Seminar, 3 entries in the bibliography, language: English, abstract: Gemanagte Dachfonds Die Office in your Pocket-L sung Power ist nichts ohne Kontrolle To any native English speaker, the slogans above have to seem remarkable, mostly because of the obvious mix of English and German. What might be most remarkable about them, however, is the "very lack of remarkability with which they are received" (KELLY-HOLMES 67) by German consumers when they are encountered as parts of magazine advertisements. Along with numerous other examples, these three items were extracted from the acclaimed weekly German news magazine 'Der Spiegel' in order to get a clear picture of which effects English has and which role it plays in German advertisement. This paper will argue that English has an effect on virtually all of the 114 ads examined in the Spiegel issues of 4/11 and 4/18 2005, even on the ones that do not contain any English themselves. Furthermore, it will show that the effect English has on German ads extends beyond the concepts usually related with English, like technology, modernity, or science. This is a finding similar to the one suggested by MARTIN in a study on English influences on French advertisements. In her study, she also stresses that the register of advertisement is a very special one due to its one-way form of communication (MARTIN 376). Since the hearer remains hearer and can never take over the floor, he is not required to have any active knowledge of the language used in ads. This way, language can become a tool and a symbol all by itself, while the content can become secondary - language can turn into a form without meaning. In how far this is true in the case of English in German ads will be a final concern of this paper.
Download or read book Sold on Language written by Julie Sedivy and published by John Wiley & Sons. This book was released on 2011-05-03 with total page 383 pages. Available in PDF, EPUB and Kindle. Book excerpt: As citizens of capitalist, free-market societies, we tend to celebrate choice and competition. However, in the 21st century, as we have gained more and more choices, we have also become greater targets for persuasive messages from advertisers who want to make those choices for us. In Sold on Language, noted language scientists Julie Sedivy and Greg Carlson examine how rampant competition shapes the ways in which commercial and political advertisers speak to us. In an environment saturated with information, advertising messages attempt to compress as much persuasive power into as small a linguistic space as possible. These messages, the authors reveal, might take the form of a brand name whose sound evokes a certain impression, a turn of phrase that gently applies peer pressure, or a subtle accent that zeroes in on a target audience. As more and more techniques of persuasion are aimed squarely at the corner of our mind which automatically takes in information without conscious thought or deliberation, does 'endless choice' actually mean the end of true choice? Sold on Language offers thought-provoking insights into the choices we make as consumers and citizens – and the choices that are increasingly being made for us. Click here for more discussion and debate on the authors’ blog: http://www.psychologytoday.com/blog/sold-language [Wiley disclaims all responsibility and liability for the content of any third-party websites that can be linked to from this website. Users assume sole responsibility for accessing third-party websites and the use of any content appearing on such websites. Any views expressed in such websites are the views of the authors of the content appearing on those websites and not the views of Wiley or its affiliates, nor do they in any way represent an endorsement by Wiley or its affiliates.]
Book Synopsis The Language of Advertising by : Angela Goddard
Download or read book The Language of Advertising written by Angela Goddard and published by Psychology Press. This book was released on 2002 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing on literary and linguistic theory for analysis of texts, this book covers all aspects of advertising language, from the interrelation of language, image and layout to the discourse between 'reader' and advertisement.
Book Synopsis The Language of Advertising by : Guy Cook
Download or read book The Language of Advertising written by Guy Cook and published by . This book was released on 2008 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book English for Sale written by Lars Hermerén and published by . This book was released on 1999 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: A new study of the language of advertising based on a large number of advertisements in English from around the world, showing that advertising often appropriates other genres (such as telegrammes, diaries and conversation).
Book Synopsis English for Marketing and Advertising by : Sylee Gore
Download or read book English for Marketing and Advertising written by Sylee Gore and published by . This book was released on 2007 with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Language of Advertising and Merchandising in English by : David P. Rein
Download or read book The Language of Advertising and Merchandising in English written by David P. Rein and published by . This book was released on 1982 with total page 118 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Interrogating the Language of Advertising by : Annarita Taronna
Download or read book Interrogating the Language of Advertising written by Annarita Taronna and published by . This book was released on 2006 with total page 60 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Advertising Language by : Keiko Tanaka
Download or read book Advertising Language written by Keiko Tanaka and published by Routledge. This book was released on 2005-07-05 with total page 159 pages. Available in PDF, EPUB and Kindle. Book excerpt: Keiko Tanaka offers an analysis of the linguistic devices that are used in advertisements, looking at the strategems which advertisers employ to gain and retain the attention of their audience. Using relevance theory as a framework, she sets out its key aspects and applies them to the language of written advertising in Britain and Japan. Particular emphasis is placed on `covert communication', puns and metaphors, and the book contains a unique chapter on images of women in Japanese advertising. It is fully illustrated throughout with recent contrasting advertisements drawn from the two countries. The book provides a compelling analysis of the language of advertising, and an exploration of Relevance Theory that will be of interest to scholars in many fields.
