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Engagement Rate
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Download or read book Engagement Rate written by Annie Dyer and published by Annie Dyer. This book was released on 2023-08-31 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: He’s gorgeous. He’s successful. And he’s technically my employer. Introducing Jackson Callaghan, who looks like no lawyer ever should. I shouldn’t be noticing how he wears a suit or thinking about what his hair looks like in the mornings. Instead, I’m meant to be sticking to just three things: Growing my marketing business Buying my cheating, arrogant ex out of said business Never getting involved with anyone I work with. Ever. Again. London, England. The residence of the queen, suited City boys and the man who won’t give up: Jackson Callaghan. With his tattoos and a talent for charming, he’s set his sights on one thing other than his career – me. Just one night won’t hurt, will it? A simple hook up isn’t really breaking my own rules. But what happens when a hook up leaves you hooked? ENGAGEMENT RATE is a steamy office romance with no cheating and a happily ever after. It's the first book in the CALLAGHAN GREEN SERIES, set in London, England.
Book Synopsis Building a Winning Sales Force by : Andris A. ZOLTNERS
Download or read book Building a Winning Sales Force written by Andris A. ZOLTNERS and published by AMACOM Div American Mgmt Assn. This book was released on 2009-02-11 with total page 498 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sales force effectiveness drives every company's success, but keeping a sales organization at the top of its game is a constant challenge. As experts in the field, Andy Zoltners and Prabha Sinha have helped sales leaders around the world perfect their sales strategy, operations, and execution. Combining strategic insight with pragmatic advice, Building a Winning Sales Force provides current and aspiring sales leaders with innovative yet practical solutions to many of the most common issues faced by today’s sales organizations. The book shows readers how to: assess how good their sales force really is • identify sales force improvement opportunities • implement tools and processes that have immediate impact on sales effectiveness • attract and retain the best salespeople • design incentive compensation plans • set goals • manage sales performance • motivate the sales force With practical advice and case studies of companies that have conquered even the most challenging obstacles, Building a Winning Sales Force will enable every company to drive sales and stay competitive.
Book Synopsis The Rise of Illiberalism by : Thomas J. Main
Download or read book The Rise of Illiberalism written by Thomas J. Main and published by Brookings Institution Press. This book was released on 2022-01-04 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: " How a more positive form of identity politics can restore public trust in government Illiberalism, Thomas Main writes, is the basic repudiation of liberal democracy, the very foundation on which the United States rests. It says no to electoral democracy, human rights, the rule of law, toleration. It is a political ideology that finds expression in such older right-wing extremist groups as the Ku Klux Klan and white supremacists and more recently among the Alt-Right and the Dark Enlightenment. There are also left-of-center illiberal movements, including various forms of communism, anarchism, and some antifascist movements. The Rise of Illiberalism explores the philosophical underpinnings of this toxic political ideology and documents how it has infiltrated the mainstream of political discourse in the United States. By the early twenty-first century, Main writes, liberal democracy’s failure to deal adequately with social problems created a space illiberal movements could exploit to promote their particular brands of identity politics as an alternative. A critical need thus is for what the author calls “positive identity politics,” or a widely shared sense of community that gives a feeling of equal importance to all sectors of society. Achieving this goal will, however, be an enormous challenge. In seeking actionable remedies for the broken political system of the United States, this book makes a major scholarly contribution to current debates about the future of liberal democracy. "
Book Synopsis The Complete Guide to Sales Force Incentive Compensation by : Andris A. Zoltners
Download or read book The Complete Guide to Sales Force Incentive Compensation written by Andris A. Zoltners and published by Amacom Books. This book was released on 2006 with total page 524 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designing an incentive plan to turn sales reps into sales superstars! If you're like most sales leaders, your incentive program is a constant challenge, as you try to jumpstart sales, energize a geographically dispersed and autonomous workforce, and motivate salespeople to achieve ambitious revenue goals. And sometimes it seems like you just don't know what works; your products and markets are changing, the incentive program that was so successful last year no longer produces the desired results, or perhaps the generous incentive program you created has yielded a corps of highly paid salespeople who spend most of their time on existing clients and minimal time generating new business -- and threaten to walk away with your customer base if you scale back paychecks! Incentive programs are seductively powerful but complicated instruments. Without careful planning and implementation, they can be too stingy to motivate, too complex to understand, too quick to reward mediocre results, and too difficult to implement. But a well-designed and implemented incentive program is an essential tool for building a motivated, highly effective sales force that delivers the results you need. The Complete Guide to Sales Force Incentive Compensation is a practical, accessible, detailed roadmap to building a compensation system that gets it right by creating motivating incentives that produce positive outcomes. Packed with hundreds of real-life examples of what works and what doesn't, this important guide helps you: Understand the value of building an incentive plan that is aligned with your company's goals and culture. Avoid the common trap of overusing incentives to solve too many sales management problems. Measure the effectiveness of your current incentive program, employing easy-to-use tools and metrics for pinpointing its weak spots. Design a compensation plan that attracts and retains successful salespeople, including guidelines for determining the correct pay level, the best salary incentive mix, the proper performance measures, and the right performance payout relationship. Select an incentive compensation plan that works for your organization -- then test the plan before it is launched. Set territory-level goals that are fair and realistic, and avoid overpaying the sales force because goals are too easy, or demoralizing salespeople by having goals that are too difficult or not fairly assigned. Create and manage sales contests, SPIFFs (Special Performance Incentive for Field Force), and recognition programs that consistently deliver the intended results. Manage a successful transition to a new compensation plan and build efficient administration systems to support your plan. Every year, corporations spend $200 billion compensating their sales forces, with extremely mixed results. Make sure every dollar you spend is helping to achieve your goal of creating an empowered, effective sales force that drives your company's success. Packed with ready-to-use formulas and assessment tools and a wealth of insights from frontline sales managers and executives, The Complete Guide to Sales Force Incentive Compensation is your hands-on, easy-to-read playbook for crucially important decisions.
Book Synopsis Handbook of Research on Citizen Engagement and Public Participation in the Era of New Media by : Adria, Marco
Download or read book Handbook of Research on Citizen Engagement and Public Participation in the Era of New Media written by Adria, Marco and published by IGI Global. This book was released on 2016-11-22 with total page 534 pages. Available in PDF, EPUB and Kindle. Book excerpt: New media forums have created a unique opportunity for citizens to participate in a variety of social and political contexts. As new social technologies are being utilized in a variety of ways, the public is able to interact more effectively in activities within their communities. The Handbook of Research on Citizen Engagement and Public Participation in the Era of New Media addresses opportunities and challenges in the theory and practice of public involvement in social media. Highlighting various communication modes and best practices being utilized in citizen-involvement activities, this book is a critical reference source for professionals, consultants, university teachers, practitioners, community organizers, government administrators, citizens, and activists.
Book Synopsis Digital Marketing by : Annmarie Hanlon
Download or read book Digital Marketing written by Annmarie Hanlon and published by SAGE. This book was released on 2021-12-15 with total page 582 pages. Available in PDF, EPUB and Kindle. Book excerpt: An unbiased, balanced guide to all aspects of digital marketing, from social media, mobile and VR marketing to objectives, metrics and analytics. Covering all aspects of digital marketing planning and the latest models, the book also offers a range of tools to help implement your own digital marketing plans and strategies. The second edition has been expanded to include new discussions and research on areas including digital privacy, types of influencers, social listening and the gig economy. Key features: Supported by case examples from 28 global companies and brands including IKEA, Uber, Klarna and TikTok. A brand-new case study on Strava runs throughout the book to help you apply what you’ve learnt to real-world scenarios. ‘Ethical Insight’ boxes provide a reflective and challenging look at social issues and the negative side of marketing. ‘Digital Tool’ boxes introduce professional tools, such as ‘Spot the Troll’, Hootsuite and Padlet. The ‘Smartphone Sixty Seconds’ feature provides super-quick online activities using needing only your phone. Includes a new ‘Journal of Note’ feature in each chapter, to direct you to a key source of further reading. Worked digital marketing plan. Complimented by online resources, including PowerPoint slides, and Instructor’s Manual, quizzes, recommended video links and free SAGE Journal articles. Suitable for digital and e-marketing courses at all levels, as well as professional courses for anyone interested in gaining a holistic understanding of digital marketing.
Book Synopsis Rallying the Whole Village by : James P. Comer
Download or read book Rallying the Whole Village written by James P. Comer and published by Teachers College Press. This book was released on 2017-10-05 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: For three decades now, the Yale School Development Program’s “whole village” approach has been transforming schools into places where students learn, develop, and thrive. Even students at risk become eminently successful in the same schools when SDP practices are established. With nearly 600 school communities across the nation trained in child psychiatrist James Comer’s holistic model of child development and comprehensive plan for school reform, the SDP now presents the specifics of that model and plan in action. Rallying the Whole Village is prepared for easy inclusion in graduate and undergraduate courses in education, special education, and social work, and for school administrators, district superintendents, researchers, and policy makers at all levels. Topics discussed by the authors include children’s psychosocial development, group dynamics of effective school communities, teacher preparation and school/university partnerships, appropriate alignment of classroom content to standardized tests, increased student engagement and learning time, research and evaluation, community health, government initiatives, and school/business partnerships. This volume will be an invaluable resource in the creation of school communities populated by healthy, well–functioning adults and children whose bright dreams of the future are truly attainable goals. “Over the last quarter century, often working against fearsome odds, James Comer’s School Development Program has achieved notable success in improving the quality of education in many American schools. In this wide-ranging book, Comer and his senior colleagues explain how they have accomplished this remarkable feat.” —Howard Gardner, Graduate School of Education, Harvard University “This compelling volume shows educators and parents how much can be accomplished when we make the success of the child in every aspect of development our constant focus and our ultimate goal.” —Edward Zigler, Sterling Professor of Psychology, Yale University “ SDP is both insistent and humane, a rare combination. And it works. This new book brings SDP’s many friends up to date on the extraordinary work that started in New Haven in 1968.” —Theodore R. Sizer, Brown University
Book Synopsis Follow the Fossils by : Samantha B. Ocon
Download or read book Follow the Fossils written by Samantha B. Ocon and published by Cambridge University Press. This book was released on 2021-12-09 with total page 51 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ability for people to connect, learn, and communicate about science has been enhanced through the Internet, specifically through social media platforms. Facebook and Twitter are well-studied, while Instagram is understudied. This Element provides insight into using Instagram as a science education platform by pioneering a set of calculated metrics, using a paleontology-focused account as a case study. Framed by the theory of affinity spaces, the authors conducted year-long analyses of 455 posts and 139 stories that were created as part of an informal science learning project. They found that team activity updates and posts outside of their other categories perform better than their defined categories. For Instagram stories, the data show that fewer slides per story hold viewers' attention longer, and stories using the poll tool garnered the most interaction. This Element provides a baseline to assess the success of Instagram content for science communicators and natural science institutions.
Book Synopsis B2B Digital Marketing Strategy by : Simon Hall
Download or read book B2B Digital Marketing Strategy written by Simon Hall and published by Kogan Page Publishers. This book was released on 2023-10-03 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hone and perfect your digital marketing skills and learn how to apply them effectively to B2B marketing with the new edition of this bestselling guide. B2B Digital Marketing Strategy is a clear and practical digital marketing guide that helps readers get to grips with some of the more advanced and complex elements of B2B marketing. It gives readers an overview of the latest approaches, models, processes and solutions, as well as examples of technologies to help them deal with key current B2B digital marketing challenges such as those associated with account targeting, data utilization and digital campaign management. It expertly explains how to incorporate the latest digital methodologies into critical processes such as lead generation, customer retention and customer experience personalization. This book is an invaluable resource for any professional or student in the B2B space. Newly updated, this second edition provides two new chapters on digital retention marketing and social media strategies as well as improved guidance on campaign tracking and gamification. This practical guide is packed with global case studies and examples such as Danfoss, American Express and IBM.
Book Synopsis Before you GO influence by : Mohamed Maher
Download or read book Before you GO influence written by Mohamed Maher and published by Mo Maher. This book was released on 2023-03-28 with total page 73 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you an entrepreneur or marketer looking to increase the visibility of your brand through influencer marketing? Do you want to know how to find the right influencers, establish connections with them, and develop campaigns that are successful and have an impact on generating engagement and revenue? Look no further than "Before you GO Influence: A Comprehensive Guide to Influencer Marketing and Brand Partnerships." Influencer marketing is now an essential component of any effective marketing strategy in the modern digital age. With so many platforms, tools, and influencers available, navigating the world of influencer marketing can be difficult. To help you comprehend the value of influencer marketing and how to use it to further your business objectives, we have produced this in-depth guide. The fundamentals of influencer marketing are covered in this book, including how to find the right influencers and develop relationships with them, as well as more sophisticated subjects like creating compelling campaigns and evaluating campaign performance. Along with future trends and business opportunities in the sector, you'll learn about the morals and best practices of influencer marketing. With "Before you GO Influence: A Comprehensive Guide to Influencer Marketing and Brand Partnerships." you'll gain the knowledge and skills you need to create successful influencer marketing campaigns that drive engagement, conversions, and growth for your brand. You'll learn how to: Identify the right influencers for your brand and target audience Build strong relationships with influencers based on mutual value and trust Craft effective campaigns that align with your brand messaging and goals Measure and analyze campaign performance to make data-driven decisions Stay ahead of industry trends and changes to ensure long-term success This book is a must-read for anyone looking to leverage the power of influencer marketing to achieve their business goals, whether you're a marketer or an entrepreneur. Don't pass up the chance to elevate your influencer marketing game and take your brand to the next level. Order "A Comprehensive Guide to Influencer Marketing and Brand Partnerships" today to begin forming successful influencer partnerships that will propel your company forward.
Book Synopsis Google Analytics 4 vs Universal Analytics by : Ameenah Zaid Al-Haidari
Download or read book Google Analytics 4 vs Universal Analytics written by Ameenah Zaid Al-Haidari and published by Ameenah Al-Haidari. This book was released on 2024-07-15 with total page 49 pages. Available in PDF, EPUB and Kindle. Book excerpt: As digital analytics evolves, staying ahead of the curve becomes essential for marketers, analysts, and developers alike. Google Analytics 4 vs. Universal Analytics, authored by Ameenah Al-Haidari, is a comprehensive guide that delves into the intricacies and significant differences between these two powerful platforms. This book is designed to help you navigate the transition from Universal Analytics to Google Analytics 4 with ease and confidence. Key Features: • Detailed Comparisons: Understand the fundamental differences between the account structures, data models, and reporting capabilities of Google Universal Analytics and Google Analytics 4. • Migration Insights: Learn the best practices for migrating your data and analytics processes to GA4, ensuring continuity and enhanced data insights. • Enhanced User Tracking: Explore how GA4’s event-based tracking provides a more comprehensive view of user interactions across websites and mobile apps. • New Metrics and Reports: Get to grips with GA4’s new metrics, such as engagement rate and active users, and discover how to make the most of its customizable reporting features. • Privacy and Compliance: Stay informed about the latest privacy requirements and how GA4’s design helps you maintain compliance with global data protection regulations. • Advanced Features: Dive into advanced functionalities, including BigQuery exports, crossdomain tracking, and the integration of Google signals for a unified user journey analysis
Book Synopsis Marketing and Smart Technologies by : Álvaro Rocha
Download or read book Marketing and Smart Technologies written by Álvaro Rocha and published by Springer Nature. This book was released on 2019-11-28 with total page 484 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2019), held at Maieutica Academic Campus (University Institute of Maia & Polytechnic Institute of Maia) in Maia, Portugal, from 27 to 29 November 2019. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.
Book Synopsis Recent Advances in NLP: The Case of Arabic Language by : Mohamed Abd Elaziz
Download or read book Recent Advances in NLP: The Case of Arabic Language written by Mohamed Abd Elaziz and published by Springer Nature. This book was released on 2019-11-29 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: In light of the rapid rise of new trends and applications in various natural language processing tasks, this book presents high-quality research in the field. Each chapter addresses a common challenge in a theoretical or applied aspect of intelligent natural language processing related to Arabic language. Many challenges encountered during the development of the solutions can be resolved by incorporating language technology and artificial intelligence. The topics covered include machine translation; speech recognition; morphological, syntactic, and semantic processing; information retrieval; text classification; text summarization; sentiment analysis; ontology construction; Arabizi translation; Arabic dialects; Arabic lemmatization; and building and evaluating linguistic resources. This book is a valuable reference for scientists, researchers, and students from academia and industry interested in computational linguistics and artificial intelligence, especially for Arabic linguistics and related areas.
Book Synopsis Social Computing and Social Media by : Adela Coman
Download or read book Social Computing and Social Media written by Adela Coman and published by Springer Nature. This book was released on 2023-07-08 with total page 579 pages. Available in PDF, EPUB and Kindle. Book excerpt: This two-volume set LNCS 14025 and 14026 constitutes the refereed proceedings of the 15th International Conference on Social Computing and Social Media, SCSM 2023, held as part of the 25th International Conference, HCI International 2023, held in Copenhagen, Denmark in July 2023. The total of 1578 papers and 396 posters included in the HCII 2023 proceedings was carefully reviewed and selected from 7472 submissions. The SCSM 2023 conference offers a wide range of topics related to the design, development, assessment, use, and impact of social media.
Book Synopsis Robot 2015: Second Iberian Robotics Conference by : Luís Paulo Reis
Download or read book Robot 2015: Second Iberian Robotics Conference written by Luís Paulo Reis and published by Springer. This book was released on 2015-11-27 with total page 760 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book contains a selection of papers accepted for presentation and discussion at ROBOT 2015: Second Iberian Robotics Conference, held in Lisbon, Portugal, November 19th-21th, 2015. ROBOT 2015 is part of a series of conferences that are a joint organization of SPR – “Sociedade Portuguesa de Robótica/ Portuguese Society for Robotics”, SEIDROB – Sociedad Española para la Investigación y Desarrollo de la Robótica/ Spanish Society for Research and Development in Robotics and CEA-GTRob – Grupo Temático de Robótica/ Robotics Thematic Group. The conference organization had also the collaboration of several universities and research institutes, including: University of Minho, University of Porto, University of Lisbon, Polytechnic Institute of Porto, University of Aveiro, University of Zaragoza, University of Malaga, LIACC, INESC-TEC and LARSyS. Robot 2015 was focussed on the Robotics scientific and technological activities in the Iberian Peninsula, although open to research and delegates from other countries. The conference featured 19 special sessions, plus a main/general robotics track. The special sessions were about: Agricultural Robotics and Field Automation; Autonomous Driving and Driver Assistance Systems; Communication Aware Robotics; Environmental Robotics; Social Robotics: Intelligent and Adaptable AAL Systems; Future Industrial Robotics Systems; Legged Locomotion Robots; Rehabilitation and Assistive Robotics; Robotic Applications in Art and Architecture; Surgical Robotics; Urban Robotics; Visual Perception for Autonomous Robots; Machine Learning in Robotics; Simulation and Competitions in Robotics; Educational Robotics; Visual Maps in Robotics; Control and Planning in Aerial Robotics, the XVI edition of the Workshop on Physical Agents and a Special Session on Technological Transfer and Innovation.
Book Synopsis Fighting Visibility by : Jennifer McClearen
Download or read book Fighting Visibility written by Jennifer McClearen and published by University of Illinois Press. This book was released on 2021-03-30 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ultimate Fighting Championship and the present and future of women's sports Mixed martial arts stars like Amanda Nunes, Zhang Weili, and Ronda Rousey have made female athletes top draws in the Ultimate Fighting Championship (UFC). Jennifer McClearen charts how the promotion incorporates women into its far-flung media ventures and investigates the complexities surrounding female inclusion. On the one hand, the undeniable popularity of cards headlined by women add much-needed diversity to the sporting landscape. On the other, the UFC leverages an illusion of promoting difference—whether gender, racial, ethnic, or sexual—to grow its empire with an inexpensive and expendable pool of female fighters. McClearen illuminates how the UFC's half-hearted efforts at representation generate profit and cultural cachet while covering up the fact it exploits women of color, lesbians, gender non-conforming women, and others. Thought provoking and timely, Fighting Visibility tells the story of how a sports entertainment phenomenon made difference a part of its brand—and the ways women paid the price for success.
Book Synopsis Introduction to TikTok by : Gilad James, PhD
Download or read book Introduction to TikTok written by Gilad James, PhD and published by Gilad James Mystery School. This book was released on with total page 97 pages. Available in PDF, EPUB and Kindle. Book excerpt: TikTok is a social media platform that allows users to create and share short-form videos, typically set to music. It has become increasingly popular among younger audiences, with over 800 million active users worldwide. The app's algorithmic feed shows users content that is tailored to their interests and behavior, making it an addictive and highly engaging platform. TikTok has also become a hub for creativity and self-expression, with users often showcasing their talent in music, dance, and comedy. The app has also faced controversy over its handling of user data and potential security risks, leading to calls for greater regulation and oversight. Despite these concerns, TikTok remains one of the most popular social media platforms in the world today, with a growing influence on modern youth culture.
