Brands

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Author :
Publisher : Routledge
ISBN 13 : 1134277865
Total Pages : 190 pages
Book Rating : 4.1/5 (342 download)

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Book Synopsis Brands by : Adam Arvidsson

Download or read book Brands written by Adam Arvidsson and published by Routledge. This book was released on 2006-04-19 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing on rich empirical material, this revealing book builds up a critical theory, arguing that brands have become an important tool for transforming everyday life into economic value. When branding lifestyles or value complexes onto their products, companies assume that consumers desire products for their ability to give meaning to their lives. Yet, brands also have a key function within managerial strategy. Examining the history of audience and market research, marketing thought and advertising strategy; the first part of this book traces the historical development of branding, whilst the second part evaluates new media, contemporary management and overall media economics to present the first systematic theory of brands: the brand as a key institution in information capitalism. It includes chapters on: consumption marketing brand management online branding the brand as informational capital. Richly illustrated with case studies from market research, advertising, shop displays, mobile phones, the internet and virtual companies, this outstanding book is essential reading for students and researchers of the sociology of media, cultural studies, advertising and consumer studies and marketing.

Encyclopedia of Consumer Brands

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Publisher : Saint James Press
ISBN 13 : 9781558623354
Total Pages : 720 pages
Book Rating : 4.6/5 (233 download)

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Book Synopsis Encyclopedia of Consumer Brands by : Janice Jorgensen

Download or read book Encyclopedia of Consumer Brands written by Janice Jorgensen and published by Saint James Press. This book was released on 1994 with total page 720 pages. Available in PDF, EPUB and Kindle. Book excerpt: Highlights products that have been leaders in their respective brand categories and which have had an impact on American business or popular culture.

McClane's New Standard Fishing Encyclopedia and International Angling Guide

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Author :
Publisher : Gramercy
ISBN 13 : 9780517203361
Total Pages : 0 pages
Book Rating : 4.2/5 (33 download)

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Book Synopsis McClane's New Standard Fishing Encyclopedia and International Angling Guide by : Albert Jules McClane

Download or read book McClane's New Standard Fishing Encyclopedia and International Angling Guide written by Albert Jules McClane and published by Gramercy. This book was released on 1998 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Encompassing all methods of fresh and saltwater angling - ranging from giant marlin to panfish - this illustrated A-Z guide fully cross-references its more than 6,000 entries. Both scientific and common names established by the American Fisheries Society are included. There are major articles on Algae, Big-game Fishing, Fish Diseases and Parasites, Lures, Rod-Building, and many other topics. Scores of biographies - of outstanding fishing authors and scientists - make this book a veritable Who's Who of the fishing world. Global coverage provides the fisherman traveler not only with information on fish specific to the region, but with hints on what tackle to use and how to procure the appropriate licenses. With tourist information as well as choice angling locations for all fifty states, all provinces of Canada, and throughout Europe, Latin America, Africa, the Caribbean, Bahamas, New Zealand, and Australia, this is the touring fisherman's guidebook.

Encyclopedia of Sustainable Management

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Publisher : Springer Nature
ISBN 13 : 303125984X
Total Pages : 4043 pages
Book Rating : 4.0/5 (312 download)

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Book Synopsis Encyclopedia of Sustainable Management by : Samuel Idowu

Download or read book Encyclopedia of Sustainable Management written by Samuel Idowu and published by Springer Nature. This book was released on 2023-11-21 with total page 4043 pages. Available in PDF, EPUB and Kindle. Book excerpt: This encyclopedia is the most comprehensive and up-to-date source of reference for sustainability in business and management. It covers both traditional and emerging concepts and terms and is fully international in its scope. More than 700 contributions of internationally renowned experts provide a definitive access to the knowledge in the area of sustainable and responsible management. All actors in the field will find reliable and up to date definitions and explanations of the key terms and concepts of management in this reference work. The Encyclopedia of Sustainable Management represents all aspects of management and business conduct. It takes sustainability as a management concept that gives due credit to the complexity and diverging constraints in which businesses and corporations act today, and it emphasizes and focuses approaches that help ensure that today's management decisions and actions will be the basis for tomorrow's prosperity.

From Chinese Brand Culture to Global Brands

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Author :
Publisher : Springer
ISBN 13 : 1137276355
Total Pages : 187 pages
Book Rating : 4.1/5 (372 download)

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Book Synopsis From Chinese Brand Culture to Global Brands by : W. Zhiyan

Download or read book From Chinese Brand Culture to Global Brands written by W. Zhiyan and published by Springer. This book was released on 2013-10-08 with total page 187 pages. Available in PDF, EPUB and Kindle. Book excerpt: From Chinese Brand Culture to Global Brands examines branding from the Chinese perspective, and predicts that China's greatest brands are poised for global dominance.

Global Encyclopedia of Public Administration, Public Policy, and Governance

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Publisher : Springer Nature
ISBN 13 : 3030662527
Total Pages : 13623 pages
Book Rating : 4.0/5 (36 download)

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Book Synopsis Global Encyclopedia of Public Administration, Public Policy, and Governance by : Ali Farazmand

Download or read book Global Encyclopedia of Public Administration, Public Policy, and Governance written by Ali Farazmand and published by Springer Nature. This book was released on 2023-04-05 with total page 13623 pages. Available in PDF, EPUB and Kindle. Book excerpt: This global encyclopedic work serves as a comprehensive collection of global scholarship regarding the vast fields of public administration, public policy, governance, and management. Written and edited by leading international scholars and practitioners, this exhaustive resource covers all areas of the above fields and their numerous subfields of study. In keeping with the multidisciplinary spirit of these fields and subfields, the entries make use of various theoretical, empirical, analytical, practical, and methodological bases of knowledge. Expanded and updated, the second edition includes over a thousand of new entries representing the most current research in public administration, public policy, governance, nonprofit and nongovernmental organizations, and management covering such important sub-areas as: 1. organization theory, behavior, change and development; 2. administrative theory and practice; 3. Bureaucracy; 4. public budgeting and financial management; 5. public economy and public management 6. public personnel administration and labor-management relations; 7. crisis and emergency management; 8. institutional theory and public administration; 9. law and regulations; 10. ethics and accountability; 11. public governance and private governance; 12. Nonprofit management and nongovernmental organizations; 13. Social, health, and environmental policy areas; 14. pandemic and crisis management; 15. administrative and governance reforms; 16. comparative public administration and governance; 17. globalization and international issues; 18. performance management; 19. geographical areas of the world with country-focused entries like Japan, China, Latin America, Europe, Asia, Africa, the Middle East, Russia and Eastern Europe, North America; and 20. a lot more. Relevant to professionals, experts, scholars, general readers, researchers, policy makers and manger, and students worldwide, this work will serve as the most viable global reference source for those looking for an introduction and advance knowledge to the field.

Proceedings of the International Conference on Communication, Language, Education and Social Sciences (CLESS 2022)

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Author :
Publisher : Springer Nature
ISBN 13 : 2494069610
Total Pages : 330 pages
Book Rating : 4.4/5 (94 download)

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Book Synopsis Proceedings of the International Conference on Communication, Language, Education and Social Sciences (CLESS 2022) by : Sareen Kaur Bhar

Download or read book Proceedings of the International Conference on Communication, Language, Education and Social Sciences (CLESS 2022) written by Sareen Kaur Bhar and published by Springer Nature. This book was released on 2023-02-10 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is an open access book.The 3rd International Conference on Communication, Language, Education and Social Sciences (CLESS 2022) will be held on 25-27 July 2022. This year’s conference will be a part of the bigger Digital Future Congress (DIFCON) comprising of various other conferences in different fields and will be held online. CLESS 2022 is unique in which it combines communication, language, education, and social science in an international academic conference. The aim of CLESS 2022 is to offer a platform for both local and international academics, educators, researchers and other professionals to meet, share and discuss latest research, trends, ideas and innovation in the field of communication, language, education, psychology and social sciences. The conference is aimed to provide a platform for young researchers as well as to support and encourage other researchers to present their research, to network within the international community of researchers and to share and seek the insight and advice of successful senior researchers all over the world during the conference.

Encyclopedia of Religion and Nature

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Author :
Publisher : A&C Black
ISBN 13 : 1441122788
Total Pages : 1927 pages
Book Rating : 4.4/5 (411 download)

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Book Synopsis Encyclopedia of Religion and Nature by : Bron Taylor

Download or read book Encyclopedia of Religion and Nature written by Bron Taylor and published by A&C Black. This book was released on 2008-06-10 with total page 1927 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Encyclopedia of Religion and Nature, originally published in 2005, is a landmark work in the burgeoning field of religion and nature. It covers a vast and interdisciplinary range of material, from thinkers to religious traditions and beyond, with clarity and style. Widely praised by reviewers and the recipient of two reference work awards since its publication (see www.religionandnature.com/ern), this new, more affordable version is a must-have book for anyone interested in the manifold and fascinating links between religion and nature, in all their many senses.

Encyclopedia of American Industries

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Author :
Publisher : Gale Cengage
ISBN 13 :
Total Pages : 1662 pages
Book Rating : 4.3/5 (512 download)

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Book Synopsis Encyclopedia of American Industries by : Kevin Hillstrom

Download or read book Encyclopedia of American Industries written by Kevin Hillstrom and published by Gale Cengage. This book was released on 1994 with total page 1662 pages. Available in PDF, EPUB and Kindle. Book excerpt: This 2-vol. edition is a widely acclaimed business reference which provides detailed, comprehensive information on a wide range of industries in every realm of American business.

International Encyclopedia of Public Health

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Publisher : Academic Press
ISBN 13 : 0128037083
Total Pages : 4477 pages
Book Rating : 4.1/5 (28 download)

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Book Synopsis International Encyclopedia of Public Health by : William C Cockerham

Download or read book International Encyclopedia of Public Health written by William C Cockerham and published by Academic Press. This book was released on 2016-10-06 with total page 4477 pages. Available in PDF, EPUB and Kindle. Book excerpt: International Encyclopedia of Public Health, Second Edition, Seven Volume Set is an authoritative and comprehensive guide to the major issues, challenges, methods, and approaches of global public health. Taking a multidisciplinary approach, this new edition combines complementary scientific fields of inquiry, linking biomedical research with the social and life sciences to address the three major themes of public health research, disease, health processes, and disciplines. This book helps readers solve real-world problems in global and local health through a multidisciplinary and comprehensive approach. Covering all dimensions of the field, from the details of specific diseases, to the organization of social insurance agencies, the articles included cover the fundamental research areas of health promotion, economics, and epidemiology, as well as specific diseases, such as cancer, cardiovascular diseases, diabetes, and reproductive health. Additional articles on the history of public health, global issues, research priorities, and health and human rights make this work an indispensable resource for students, health researchers, and practitioners alike. Provides the most comprehensive, high-level, internationally focused reference work available on public health Presents an invaluable resource for both researchers familiar with the field and non-experts requiring easy-to-find, relevant, global information and a greater understanding of the wider issues Contains interdisciplinary coverage across all aspects of public health Incorporates biomedical and health social science issues and perspectives Includes an international focus with contributions from global domain experts, providing a complete picture of public health issues

The Wiley Encyclopedia of Packaging Technology

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Publisher : John Wiley & Sons
ISBN 13 : 0470541385
Total Pages : 1368 pages
Book Rating : 4.4/5 (75 download)

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Book Synopsis The Wiley Encyclopedia of Packaging Technology by : Kit L. Yam

Download or read book The Wiley Encyclopedia of Packaging Technology written by Kit L. Yam and published by John Wiley & Sons. This book was released on 2010-01-05 with total page 1368 pages. Available in PDF, EPUB and Kindle. Book excerpt: The complete and authoritative guide to modern packaging technologies —updated and expanded From A to Z, The Wiley Encyclopedia of Packaging Technology, Third Edition covers all aspects of packaging technologies essential to the food and pharmaceutical industries, among others. This edition has been thoroughly updated and expanded to include important innovations and changes in materials, processes, and technologies that have occurred over the past decade. It is an invaluable resource for packaging technologists, scientists and engineers, students and educators, packaging material suppliers, packaging converters, packaging machinery manufacturers, processors, retailers, and regulatory agencies. In addition to updating and improving articles from the previous edition, new articles are also added to cover the recent advances and developments in packaging. Content new to this edition includes: Advanced packaging materials such as antimicrobial materials, biobased materials, nanocomposite materials, ceramic-coated films, and perforated films Advanced packaging technologies such as active and intelligent packaging, radio frequency identification (RFID), controlled release packaging, smart blending, nanotechnology, biosensor technology, and package integrity inspection Various aspects important to packaging such as sustainable packaging, migration, lipid oxidation, light protection, and intellectual property Contributions from experts in all-important aspects of packaging Extensive cross-referencing and easy-to-access information on all subjects Large, double-column format for easy reference

The Wiley-Blackwell Encyclopedia of Urban and Regional Studies

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1118568451
Total Pages : 2919 pages
Book Rating : 4.1/5 (185 download)

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Book Synopsis The Wiley-Blackwell Encyclopedia of Urban and Regional Studies by : Anthony M. Orum

Download or read book The Wiley-Blackwell Encyclopedia of Urban and Regional Studies written by Anthony M. Orum and published by John Wiley & Sons. This book was released on 2019-04-15 with total page 2919 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides comprehensive coverage of major topics in urban and regional studies Under the guidance of Editor-in-Chief Anthony Orum, this definitive reference work covers central and emergent topics in the field, through an examination of urban and regional conditions and variation across the world. It also provides authoritative entries on the main conceptual tools used by anthropologists, sociologists, geographers, and political scientists in the study of cities and regions. Among such concepts are those of place and space; geographical regions; the nature of power and politics in cities; urban culture; and many others. The Wiley Blackwell Encyclopedia of Urban and Regional Studies captures the character of complex urban and regional dynamics across the globe, including timely entries on Latin America, Africa, India and China. At the same time, it contains illuminating entries on some of the current concepts that seek to grasp the essence of the global world today, such as those of Friedmann and Sassen on ‘global cities’. It also includes discussions of recent economic writings on cities and regions such as those of Richard Florida. Comprised of over 450 entries on the most important topics and from a range of theoretical perspectives Features authoritative entries on topics ranging from gender and the city to biographical profiles of figures like Frank Lloyd Wright Takes a global perspective with entries providing coverage of Latin America and Africa, India and China, and, the US and Europe Includes biographies of central figures in urban and regional studies, such as Doreen Massey, Peter Hall, Neil Smith, and Henri Lefebvre The Wiley Blackwell Encyclopedia of Urban and Regional Studies is an indispensable reference for students and researchers in urban and regional studies, urban sociology, urban geography, and urban anthropology.

BrandED

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Publisher : John Wiley & Sons
ISBN 13 : 1119244579
Total Pages : 221 pages
Book Rating : 4.1/5 (192 download)

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Book Synopsis BrandED by : Eric Sheninger

Download or read book BrandED written by Eric Sheninger and published by John Wiley & Sons. This book was released on 2017-03-27 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise for BrandED "A great resource for educators who want to strengthen their connections with students, teachers, parents, and the wider community. These two innovative leaders don't just capture how to tell the story of a school—they show how to create it." —Adam Grant, New York Times bestselling author of Originals and Give and Take "Every day in every one of your schools, great things happen. How does your community know? Schools that are Future Ready boldly engage their community to build relationships and empower both students and families. Powerful yet practical, BrandED is the perfect resource to help your school share its story with the world." —Thomas C. Murray, Director of Innovation, Future Ready Schools "Eric and Trish demystify what it means to brand one's school by providing eight compelling conversations that not only lead to a deeper understanding of branding, but provide relevant ways for school leaders to frame their work... . In the vast sea of information in which we currently reside, using the BrandED Leadership methods described in this book will help school leaders reach their audiences in ways that create trusting relationships and loyalty." —Dwight Carter, Principal, New Albany High School "Disruption is the new normal. And the great disruptors of our time are shaping the culture itself in innovative ways. Eric and Trish's book BrandED sends a very compelling message to school leaders that developing and executing a smart, innovative brand strategy can disrupt the best practices' conventions of the existing school system. Like great disruptive brands from Apple to Uber, educators now have the ability to get the community engaged and immersed in the school's brand equity—and BrandED provides the roadmap for getting there." —Scott Kerr, Executive Director of Strategy and Insights, Time Inc. A brand is built around three key elements: image, promise, and result. The power of a brand to communicate all three elements is undeniable, and in today's digitally connected, social society, schools and school districts have a lot to gain by developing and promoting their own brand identities. BrandED is the groundbreaking guidebook for educators who want to enhance communication with students, parents, and stakeholders to create a transparent record of value. You know great achievements happen at your school. Unfortunately, many of those stories stop at the school doors. This hands-on guide from two rising stars in the education field, Eric Sheninger and Trish Rubin, empowers educators at all levels to take control of how the mission, values, and vision of their schools is communicated. An engaging collection of transformative conversations lead you to discover the opportunities and benefits of designing a brand for your school and sustaining a BrandED community to evangelize it. Even if you have no marketing experience, the easy-to-use framework takes you step by step through the nuances of spreading good news about your school and building relationships around those actions. Timesaving, practical advice prepares you to begin innovating at your school right away, and convenient tips and reflections at the end of each chapter make it easy to integrate the BrandED mindset and practices into your everyday routine. Become a driving force behind your school getting the recognition it deserves by: Branding yourself as your school's storyteller-in-chief and amplifier through a variety of traditional and digital tools and platforms Improving relationships with key stakeholders, developing strategic partnerships, and attracting more resources and opportunities Fostering a positive culture extending and influencing beyond the school grounds BrandED is your one-stop resource for designing and sustaining your individual brand as a leader and the brand of your school or district. Join the conversation on Twitter using #brandEDU.

Encyclopedia of Major Marketing Campaigns

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Author :
Publisher : Gale Cengage
ISBN 13 :
Total Pages : 2096 pages
Book Rating : 4.4/5 (91 download)

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Book Synopsis Encyclopedia of Major Marketing Campaigns by : Thomas Riggs

Download or read book Encyclopedia of Major Marketing Campaigns written by Thomas Riggs and published by Gale Cengage. This book was released on 2000 with total page 2096 pages. Available in PDF, EPUB and Kindle. Book excerpt: Other features include photos and illustrations, a chronology that captures key marketing initiatives and a master index.

Stable Isotope Ecology

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Publisher : Springer Science & Business Media
ISBN 13 : 0387337458
Total Pages : 318 pages
Book Rating : 4.3/5 (873 download)

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Book Synopsis Stable Isotope Ecology by : Brian Fry

Download or read book Stable Isotope Ecology written by Brian Fry and published by Springer Science & Business Media. This book was released on 2007-01-15 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: A solid introduction to stable isotopes that can also be used as an instructive review for more experienced researchers and professionals. The book approaches the use of isotopes from the perspective of ecological and biological research, but its concepts can be applied within other disciplines. A novel, step-by-step spreadsheet modeling approach is also presented for circulating tracers in any ecological system, including any favorite system an ecologist might dream up while sitting at a computer. The author’s humorous and lighthearted style painlessly imparts the principles of isotope ecology. The online material contains color illustrations, spreadsheet models, technical appendices, and problems and answers.

Eurasian Business and Economics Perspectives

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Author :
Publisher : Springer Nature
ISBN 13 : 3030774384
Total Pages : 326 pages
Book Rating : 4.0/5 (37 download)

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Book Synopsis Eurasian Business and Economics Perspectives by : Mehmet Huseyin Bilgin

Download or read book Eurasian Business and Economics Perspectives written by Mehmet Huseyin Bilgin and published by Springer Nature. This book was released on 2021-08-29 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents selected papers from the 32nd Eurasia Business and Economics Society (EBES) Conference - Istanbul. Due to the COVID-19 restrictions, the conference presentation mode has been switched to “online/virtual presentation only”. The theoretical and empirical papers gathered here cover diverse areas of business, economics and finance in various geographic regions, including not only topics from HR, management, finance, marketing but also contributions on public economics, political economy and regional studies.

Brand Antarctica

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Publisher : U of Nebraska Press
ISBN 13 : 1496238249
Total Pages : 204 pages
Book Rating : 4.4/5 (962 download)

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Book Synopsis Brand Antarctica by : Hanne Elliot Fonss Nielsen

Download or read book Brand Antarctica written by Hanne Elliot Fonss Nielsen and published by U of Nebraska Press. This book was released on with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: