Encyclopedia Of Global Brands

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Encyclopedia of Global Studies

Author : Helmut K. Anheier
Publisher : SAGE Publications
ISBN 13 : 1412994225
Total Pages : 2073 pages
Book Rating : 4.4/5 (129 download)

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Book Synopsis Encyclopedia of Global Studies by : Helmut K. Anheier

Download or read book Encyclopedia of Global Studies written by Helmut K. Anheier and published by SAGE Publications. This book was released on 2012-03-09 with total page 2073 pages. Available in PDF, EPUB and Kindle. Book excerpt: "With all entries followed by cross-references and further reading lists, this current resource is ideal for high school and college students looking for connecting ideas and additional sources on them. The work brings together the many facets of global studies into a solid reference tool and will help those developing and articulating an ideological perspective." — Library Journal The Encyclopedia of Global Studies is the reference work for the emerging field of global studies. It covers both transnational topics and intellectual approaches to the study of global themes, including the globalization of economies and technologies; the diaspora of cultures and dispersion of peoples; the transnational aspects of social and political change; the global impact of environmental, technological, and health changes; and the organizations and issues related to global civil society. Key Themes: • Global civil society • Global communications, transportation, technology • Global conflict and security • Global culture, media • Global demographic change • Global economic issues • Global environmental and energy issues • Global governance and world order • Global health and nutrition • Global historical antecedents • Global justice and legal issues • Global religions, beliefs, ideologies • Global studies • Identities in global society Readership: Students and academics in the fields of politics and international relations, international business, geography and environmental studies, sociology and cultural studies, and health.

Encyclopedia of Consumer Brands: Consumable products

Author : Janice Jorgensen
Publisher : Saint James Press
ISBN 13 :
Total Pages : 714 pages
Book Rating : 4.4/5 (91 download)

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Book Synopsis Encyclopedia of Consumer Brands: Consumable products by : Janice Jorgensen

Download or read book Encyclopedia of Consumer Brands: Consumable products written by Janice Jorgensen and published by Saint James Press. This book was released on 1994 with total page 714 pages. Available in PDF, EPUB and Kindle. Book excerpt: Volume 1 : Consumable products -- Volume 2 : Personal products -- Volume 3 : Durable goods.

The World Book Encyclopedia

Author :
Publisher :
ISBN 13 :
Total Pages : 554 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis The World Book Encyclopedia by :

Download or read book The World Book Encyclopedia written by and published by . This book was released on 2002 with total page 554 pages. Available in PDF, EPUB and Kindle. Book excerpt: An encyclopedia designed especially to meet the needs of elementary, junior high, and senior high school students.

Encyclopedia of International Strategic Management

Author : Christian G. Asmussen
Publisher : Edward Elgar Publishing
ISBN 13 : 1800884044
Total Pages : 431 pages
Book Rating : 4.8/5 (8 download)

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Book Synopsis Encyclopedia of International Strategic Management by : Christian G. Asmussen

Download or read book Encyclopedia of International Strategic Management written by Christian G. Asmussen and published by Edward Elgar Publishing. This book was released on 2024-02-12 with total page 431 pages. Available in PDF, EPUB and Kindle. Book excerpt: This dynamic Encyclopedia presents succinct definitions, explanations and compact reviews of a comprehensive range of topics in the continually evolving field of International Strategic Management (ISM). A diverse and international collective of eminent scholars and thought leaders leverage their research expertise to present concise reviews of the state of the art of research in ISM, exploring the manifold aspects of firms’ global strategies.

Wiley International Encyclopedia of Marketing, 6 Volume Set

Author :
Publisher : John Wiley & Sons
ISBN 13 : 1405161787
Total Pages : 1775 pages
Book Rating : 4.4/5 (51 download)

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Book Synopsis Wiley International Encyclopedia of Marketing, 6 Volume Set by :

Download or read book Wiley International Encyclopedia of Marketing, 6 Volume Set written by and published by John Wiley & Sons. This book was released on 2011-02-07 with total page 1775 pages. Available in PDF, EPUB and Kindle. Book excerpt: With over 300 entries from hundreds of global experts, this is one of the premier marketing reference resources available worldwide. The 6-volume WIEM provides scholars and professionals with an international guide to marketing concepts and applications The far-reaching new developments, challenges and opportunities that have arisen in recent years are fully reflected in the entries Scholars and professionals will enjoy the flexible, multi-level structure, with entries ranging from topics summaries to short essays reviewing areas of development and debate Entries are further extended by sophisticated cross-referencing both among volumes and between encyclopedia entries and external sources The encyclopedia is also available online For ease of reference, the entries are arranged alphabetically within each of the subject volumes. Designed to encompass the scope of modern marketing, the volumes cover: Volume 1: Marketing Strategy Volume 2: Marketing Research Volume 3: Consumer Behavior Volume 4: Advertising and Integrated Communication Volume 5: Product Innovation and Management Volume 6: International Marketing

Encyclopedia of Business in Today's World

Author : Charles Wankel
Publisher : SAGE
ISBN 13 : 141296427X
Total Pages : 537 pages
Book Rating : 4.4/5 (129 download)

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Book Synopsis Encyclopedia of Business in Today's World by : Charles Wankel

Download or read book Encyclopedia of Business in Today's World written by Charles Wankel and published by SAGE. This book was released on 2009-06-12 with total page 537 pages. Available in PDF, EPUB and Kindle. Book excerpt: Serving as a general, nontechnical resource for students and academics, these volumes provide an understanding of the development of business as practiced around the world.

Encyclopedia of Global Religion

Author : Mark Juergensmeyer
Publisher : SAGE
ISBN 13 : 0761927298
Total Pages : 1529 pages
Book Rating : 4.7/5 (619 download)

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Book Synopsis Encyclopedia of Global Religion by : Mark Juergensmeyer

Download or read book Encyclopedia of Global Religion written by Mark Juergensmeyer and published by SAGE. This book was released on 2012 with total page 1529 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presents entries A to L of a two-volume encyclopedia discussing religion around the globe, including biographies, concepts and theories, places, social issues, movements, texts, and traditions.

Encyclopedia of Global Brands

Author :
Publisher : Saint James Press
ISBN 13 : 9781558622272
Total Pages : 0 pages
Book Rating : 4.6/5 (222 download)

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Book Synopsis Encyclopedia of Global Brands by :

Download or read book Encyclopedia of Global Brands written by and published by Saint James Press. This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Looks at the history, evolution, and market status of more than six hundred brand name products.

Global Branding: Breakthroughs in Research and Practice

Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 1522592830
Total Pages : 998 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Global Branding: Breakthroughs in Research and Practice by : Management Association, Information Resources

Download or read book Global Branding: Breakthroughs in Research and Practice written by Management Association, Information Resources and published by IGI Global. This book was released on 2019-07-05 with total page 998 pages. Available in PDF, EPUB and Kindle. Book excerpt: To survive in today’s competitive and globalized business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeholders. Examining the relationship between culture and marketing can provide companies with the data they need to expand their reach and increase their profits. Global Branding: Breakthroughs in Research and Practice provides international insights into marketing strategies and techniques employed to create and sustain a globally recognized brand. Highlighting a range of pertinent topics such as brand communication, consumer engagement, and product innovation, this publication is an ideal reference source for business executives, marketing professionals, business managers, academicians, and researchers actively involved in the marketing industry.

Encyclopedia of global warming and climate change

Author : S. George Philander
Publisher : SAGE
ISBN 13 : 1412958784
Total Pages : 545 pages
Book Rating : 4.4/5 (129 download)

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Book Synopsis Encyclopedia of global warming and climate change by : S. George Philander

Download or read book Encyclopedia of global warming and climate change written by S. George Philander and published by SAGE. This book was released on 2008-04-22 with total page 545 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a collection of approximately 750 articles exploring major topics related to global warming and climate change ranging geographically from the North Pole to the South Pole and thematically from social effects to scientific cause. It also covers industrial and economic factors, the role of societies and much more.

Cross-Border E-Commerce Marketing and Management

Author : Hoque, Md. Rakibul
Publisher : IGI Global
ISBN 13 : 1799858243
Total Pages : 349 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Cross-Border E-Commerce Marketing and Management by : Hoque, Md. Rakibul

Download or read book Cross-Border E-Commerce Marketing and Management written by Hoque, Md. Rakibul and published by IGI Global. This book was released on 2020-10-30 with total page 349 pages. Available in PDF, EPUB and Kindle. Book excerpt: The continued advancement of globalization, increases in internet connectivity, compatibility of international payment systems, and adaptability of logistics and shipping processes have combined to contribute to the rapid growth of the cross-border e-commerce market. Due to these advancements and the ubiquitous presence of smartphones, consumer use of cross-border e-commerce is increasingly simplified, and thus, sellers are hardly restricted to a specific country in terms of promoting, selling, and shipping goods worldwide. The burgeoning opportunities, habits, and trends of shopping on cross-border e-commerce platforms have expedited the prospect of becoming a presence in the global market. This is true for enterprises of all sizes, especially for small? and medium?sized enterprises (SMEs) that want to add their footprint in the international market for the first time. Like any other industry, cross-border e-commerce has its specific economics and driving forces, but has different scopes, challenges, and trends due to the geographic and cultural expanse of relevant environments. Cross-Border E-Commerce Marketing and Management was conceptualized by identifying the scope of new complementary information with a comprehensive understanding of the issues and potential of cross-border e-commerce businesses. The authors believe that this book will not only fill the void in the current research but will also provide far-sighted vision and strategies, as it covers big data, artificial intelligence, IoT, supply chain management, and more. This book provides the necessary knowledge to managers to compete with the competitive market structure and ultimately contribute to the sustainable economic growth of a country. It works as a guideline for existing cross-border e-commerce managers to formulate individual strategies that combine to optimize the industry while keeping the enterprise competitive. This book is useful in both developed and developing country contexts. This publication is an ideal resource for academicians, policy makers, stakeholders, and cross-border e-commerce managers, especially from SMEs.

Encyclopedia of Consumer Culture

Author : Dale Southerton
Publisher : SAGE
ISBN 13 : 0872896013
Total Pages : 1665 pages
Book Rating : 4.8/5 (728 download)

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Book Synopsis Encyclopedia of Consumer Culture by : Dale Southerton

Download or read book Encyclopedia of Consumer Culture written by Dale Southerton and published by SAGE. This book was released on 2011-09-15 with total page 1665 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Encyclopedia of Consumer Culture is the first reference work to outline the parameters of consumer culture and provide a critical, scholarly resource on consumption and consumerism.

Encyclopedia of International Sports Studies: F-O

Author : Roger Bartlett
Publisher : Taylor & Francis
ISBN 13 : 9780415978767
Total Pages : 504 pages
Book Rating : 4.9/5 (787 download)

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Book Synopsis Encyclopedia of International Sports Studies: F-O by : Roger Bartlett

Download or read book Encyclopedia of International Sports Studies: F-O written by Roger Bartlett and published by Taylor & Francis. This book was released on 2006 with total page 504 pages. Available in PDF, EPUB and Kindle. Book excerpt: This encyclopedia provides a comprehensive coverage of all aspects of the science, social science and medicine of sport.

The SAGE International Encyclopedia of Mass Media and Society

Author : Debra L. Merskin
Publisher : SAGE Publications
ISBN 13 : 1483375528
Total Pages : 2169 pages
Book Rating : 4.4/5 (833 download)

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Book Synopsis The SAGE International Encyclopedia of Mass Media and Society by : Debra L. Merskin

Download or read book The SAGE International Encyclopedia of Mass Media and Society written by Debra L. Merskin and published by SAGE Publications. This book was released on 2019-11-12 with total page 2169 pages. Available in PDF, EPUB and Kindle. Book excerpt: The reference will discuss mass media around the world in their varied forms—newspapers, magazines, radio, television, film, books, music, websites, and social media—and will describe the role of each in both mirroring and shaping society.

Encyclopedia of Global Justice

Author : Deen K. Chatterjee
Publisher :
ISBN 13 : 9781784027018
Total Pages : pages
Book Rating : 4.0/5 (27 download)

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Book Synopsis Encyclopedia of Global Justice by : Deen K. Chatterjee

Download or read book Encyclopedia of Global Justice written by Deen K. Chatterjee and published by . This book was released on 2011 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: The Encyclopedia is an international, interdisciplinary, and collaborative project, spanning all the relevant areas of scholarship related to issues of global justice, and edited and advised by leading scholars from around the world. The wide-ranging entries present the latest ideas on this complex subject by authors who are at the cutting edge of inquiry.

International Encyclopedia of Political Science

Author : Bertrand Badie
Publisher : SAGE Publications
ISBN 13 : 1483305392
Total Pages : 4511 pages
Book Rating : 4.4/5 (833 download)

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Book Synopsis International Encyclopedia of Political Science by : Bertrand Badie

Download or read book International Encyclopedia of Political Science written by Bertrand Badie and published by SAGE Publications. This book was released on 2011-09-07 with total page 4511 pages. Available in PDF, EPUB and Kindle. Book excerpt: With entries from leading international scholars from around the world, this eight-volume encyclopedia offers the widest possible coverage of key areas both regionally and globally. The International Encyclopedia of Political Science provides a definitive, comprehensive picture of all aspects of political life, recognizing the theoretical and cultural pluralism of our approaches and including findings from the far corners of the world. The eight volumes cover every field of politics, from political theory and methodology to political sociology, comparative politics, public policies, and international relations. Entries are arranged in alphabetical order, and a list of entries by subject area appears in the front of each volume for ease of use. The encyclopedia contains a detailed index as well as extensive bibliographical references. Filling the need for an exhaustive overview of the empirical findings and reflections on politics, this reference resource is suited for undergraduate or graduate students who wish to be informed effectively and quickly on their field of study, for scholars seeking information on relevant research findings in their area of specialization or in related fields, and for lay readers who may lack a formal background in political science but have an interest in the field nonetheless. The International Encyclopedia of Political Science provides an essential, authoritative guide to the state of political science at the start of the 21st century and for decades to come, making it an invaluable resource for a global readership, including researchers, students, citizens, and policy makers. The encyclopedia was developed in partnership with the International Political Science Association. Key Themes: Case and Area Studies Comparative Politics, Theory, and Methods Democracy and Democratization Economics Epistemological Foundations Equality and Inequality Gender and Race/Ethnicity International Relations Local Government Peace, War, and Conflict Resolution People and Organizations Political Economy Political Parties Political Sociology Public Policy and Administration Qualitative Methods Quantitative Methods Religion

The Reference Collection

Author : Linda S Katz
Publisher : Routledge
ISBN 13 : 1136437878
Total Pages : 332 pages
Book Rating : 4.1/5 (364 download)

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Book Synopsis The Reference Collection by : Linda S Katz

Download or read book The Reference Collection written by Linda S Katz and published by Routledge. This book was released on 2013-09-05 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: Stay up-to-date with the growing amount of reference resources available online How important is the World Wide Web to information retrieval and communication? Important enough that information professionals have seen students exit from their libraries en masse when Internet service was lost. Internet providers dominate the indexing and abstracting of periodical articles as major publishers now offer nearly all of their reference titles in digital form. Libraries spend increasing amounts of funding on electronic reference materials, and librarians devote an increasing amount of time to assisting in their use. The Reference Collection: From the Shelf to the Web is an essential guide to collection development for electronic materials in academic and public libraries. The Reference Collection: From the Shelf to the Web tracks the continuing evolution of electronic reference resources-and how they’re accessed—in a variety of settings. Librarians representing university, elementary school, and public libraries in the United States and Australia examine how reference collections have evolved over time (and may soon be a thing of the past); how public and school libraries have dealt with the changes; why library research assignments have become more difficult for teachers to make and for students to complete; how to organize online reference sources; and why the nature of plagiarism has changed in the electronic era. The book also examines the use of electronic references from a publisher’s perspective and looks at the most important Web-accessible reference tools—both free and subscription—in the areas of humanities, medicine, the social sciences, business, and education. The Reference Collection: From the Shelf to the Web also examines: issues of authority, accessibility, cost, comfort, and user education in evaluating electronic resources the formation of purchasing consortia to facilitate the transfer of reference materials from print to online formats current literature and research findings on the state of digital versus print reference collections what electronic publishing means to smaller reference books (dictionaries, almanacs, etc.) the need for increased information literacy among students the nature, extent, and causes of cyber plagiarism the use of federated search tools and includes a selected list of the top 100 free Internet reference sites The Reference Collection: From the Shelf to the Web is an essential resource for all reference and collection development librarians, and an invaluable aid for publishing professionals.