Encyclopedia Of Global Brands

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Encyclopedia of Global Industries

Author : Diane M. Sawinski
Publisher : Gale Research International, Limited
ISBN 13 : 9780810397675
Total Pages : 1096 pages
Book Rating : 4.3/5 (976 download)

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Book Synopsis Encyclopedia of Global Industries by : Diane M. Sawinski

Download or read book Encyclopedia of Global Industries written by Diane M. Sawinski and published by Gale Research International, Limited. This book was released on 1996 with total page 1096 pages. Available in PDF, EPUB and Kindle. Book excerpt: This one-stop directory will quickly bring you and your patrons up to speed on 115 vital international industries through detailed, custom-written articles. Encyclopedia of Global Industries covers industries with significant global trade and interdependence such as automotive, apparel petroleum and commercial fishing and provides information that is difficult to locate -- all in one source. This title's extensive coverage and useful blend of industry overview and outlook make it unique among reference sources that concentrate on international industries. Encyclopedia of Global Industries fills the information gap between trade journals that lack comprehensive overviews and international statistics which form primary sources. With this innovative reference you can address your patrons' specific international industry research needs: -- Students compiling information on issues surrounding various industries for reports or papers -- Business professionals seeking international trade data -- Job seekers gathering industry statistics to prepare for interviews -- Attorneys collecting information for litigation -- Accounting consultants needing a fast, up-to-date overview of an industry -- Investors or commodity brokers researching the soundness of an industry -- Journalists looking for information for articles -- As well as many others Arranged alphabetically by industry, each entry covers a broad spectrum of topics about the industry: -- Size and economic/social impact of the industry -- How it is organized and how it functions -- History and development -- Major countries and companies involved in the industry, including rankings and marketshares -- Current economic outlook with projections -- Size and nature of the work force -- Research and technology within the industry -- A bibliography of sources for more information -- Other features include statistics, graphs, tables and charts, as well as market share and trend data To help users find the information they need, several methods of access are available. Two table of contents arrange information: the first, alphabetically by broad industry categories with the industry titles below; the second lists all industry titles alphabetically. Four major indexes include: the general index, containing alphabetical references to all companies, associations, publications, and other key terms in the text; the geographic index, separated by industry within each country; the Harmonized System code index, which links the HS codes to corresponding SIC codes; and the industry index, organized by SIC code. Hot industries covered include -- Biotechnology -- Information retrieval services -- Computer and data processing industries -- Financial services and trading -- Instruments and related products -- Metal products and industries -- Printing and publishing -- Public services and utilities -- Retail and rental outlets

Encyclopedia of International Strategic Management

Author : Christian G. Asmussen
Publisher : Edward Elgar Publishing
ISBN 13 : 1800884044
Total Pages : 431 pages
Book Rating : 4.8/5 (8 download)

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Book Synopsis Encyclopedia of International Strategic Management by : Christian G. Asmussen

Download or read book Encyclopedia of International Strategic Management written by Christian G. Asmussen and published by Edward Elgar Publishing. This book was released on 2024-02-12 with total page 431 pages. Available in PDF, EPUB and Kindle. Book excerpt: This dynamic Encyclopedia presents succinct definitions, explanations and compact reviews of a comprehensive range of topics in the continually evolving field of International Strategic Management (ISM). A diverse and international collective of eminent scholars and thought leaders leverage their research expertise to present concise reviews of the state of the art of research in ISM, exploring the manifold aspects of firms’ global strategies.

Encyclopedia of Global Brands

Author :
Publisher : Saint James Press
ISBN 13 : 9781558622272
Total Pages : 0 pages
Book Rating : 4.6/5 (222 download)

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Book Synopsis Encyclopedia of Global Brands by :

Download or read book Encyclopedia of Global Brands written by and published by Saint James Press. This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Looks at the history, evolution, and market status of more than six hundred brand name products.

The World Book Encyclopedia

Author :
Publisher :
ISBN 13 :
Total Pages : 554 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis The World Book Encyclopedia by :

Download or read book The World Book Encyclopedia written by and published by . This book was released on 2002 with total page 554 pages. Available in PDF, EPUB and Kindle. Book excerpt: An encyclopedia designed especially to meet the needs of elementary, junior high, and senior high school students.

Encyclopedia of Consumer Brands: Consumable products

Author : Janice Jorgensen
Publisher : Saint James Press
ISBN 13 :
Total Pages : 714 pages
Book Rating : 4.4/5 (91 download)

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Book Synopsis Encyclopedia of Consumer Brands: Consumable products by : Janice Jorgensen

Download or read book Encyclopedia of Consumer Brands: Consumable products written by Janice Jorgensen and published by Saint James Press. This book was released on 1994 with total page 714 pages. Available in PDF, EPUB and Kindle. Book excerpt: Volume 1 : Consumable products -- Volume 2 : Personal products -- Volume 3 : Durable goods.

Wiley International Encyclopedia of Marketing, 6 Volume Set

Author :
Publisher : John Wiley & Sons
ISBN 13 : 1405161787
Total Pages : 1775 pages
Book Rating : 4.4/5 (51 download)

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Book Synopsis Wiley International Encyclopedia of Marketing, 6 Volume Set by :

Download or read book Wiley International Encyclopedia of Marketing, 6 Volume Set written by and published by John Wiley & Sons. This book was released on 2011-02-07 with total page 1775 pages. Available in PDF, EPUB and Kindle. Book excerpt: With over 300 entries from hundreds of global experts, this is one of the premier marketing reference resources available worldwide. The 6-volume WIEM provides scholars and professionals with an international guide to marketing concepts and applications The far-reaching new developments, challenges and opportunities that have arisen in recent years are fully reflected in the entries Scholars and professionals will enjoy the flexible, multi-level structure, with entries ranging from topics summaries to short essays reviewing areas of development and debate Entries are further extended by sophisticated cross-referencing both among volumes and between encyclopedia entries and external sources The encyclopedia is also available online For ease of reference, the entries are arranged alphabetically within each of the subject volumes. Designed to encompass the scope of modern marketing, the volumes cover: Volume 1: Marketing Strategy Volume 2: Marketing Research Volume 3: Consumer Behavior Volume 4: Advertising and Integrated Communication Volume 5: Product Innovation and Management Volume 6: International Marketing

Global Branding: Breakthroughs in Research and Practice

Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 1522592830
Total Pages : 998 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Global Branding: Breakthroughs in Research and Practice by : Management Association, Information Resources

Download or read book Global Branding: Breakthroughs in Research and Practice written by Management Association, Information Resources and published by IGI Global. This book was released on 2019-07-05 with total page 998 pages. Available in PDF, EPUB and Kindle. Book excerpt: To survive in today’s competitive and globalized business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeholders. Examining the relationship between culture and marketing can provide companies with the data they need to expand their reach and increase their profits. Global Branding: Breakthroughs in Research and Practice provides international insights into marketing strategies and techniques employed to create and sustain a globally recognized brand. Highlighting a range of pertinent topics such as brand communication, consumer engagement, and product innovation, this publication is an ideal reference source for business executives, marketing professionals, business managers, academicians, and researchers actively involved in the marketing industry.

Cross-Border E-Commerce Marketing and Management

Author : Hoque, Md. Rakibul
Publisher : IGI Global
ISBN 13 : 1799858243
Total Pages : 349 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Cross-Border E-Commerce Marketing and Management by : Hoque, Md. Rakibul

Download or read book Cross-Border E-Commerce Marketing and Management written by Hoque, Md. Rakibul and published by IGI Global. This book was released on 2020-10-30 with total page 349 pages. Available in PDF, EPUB and Kindle. Book excerpt: The continued advancement of globalization, increases in internet connectivity, compatibility of international payment systems, and adaptability of logistics and shipping processes have combined to contribute to the rapid growth of the cross-border e-commerce market. Due to these advancements and the ubiquitous presence of smartphones, consumer use of cross-border e-commerce is increasingly simplified, and thus, sellers are hardly restricted to a specific country in terms of promoting, selling, and shipping goods worldwide. The burgeoning opportunities, habits, and trends of shopping on cross-border e-commerce platforms have expedited the prospect of becoming a presence in the global market. This is true for enterprises of all sizes, especially for small? and medium?sized enterprises (SMEs) that want to add their footprint in the international market for the first time. Like any other industry, cross-border e-commerce has its specific economics and driving forces, but has different scopes, challenges, and trends due to the geographic and cultural expanse of relevant environments. Cross-Border E-Commerce Marketing and Management was conceptualized by identifying the scope of new complementary information with a comprehensive understanding of the issues and potential of cross-border e-commerce businesses. The authors believe that this book will not only fill the void in the current research but will also provide far-sighted vision and strategies, as it covers big data, artificial intelligence, IoT, supply chain management, and more. This book provides the necessary knowledge to managers to compete with the competitive market structure and ultimately contribute to the sustainable economic growth of a country. It works as a guideline for existing cross-border e-commerce managers to formulate individual strategies that combine to optimize the industry while keeping the enterprise competitive. This book is useful in both developed and developing country contexts. This publication is an ideal resource for academicians, policy makers, stakeholders, and cross-border e-commerce managers, especially from SMEs.

Encyclopedia of International Sports Studies: F-O

Author : Roger Bartlett
Publisher : Taylor & Francis
ISBN 13 : 9780415978767
Total Pages : 504 pages
Book Rating : 4.9/5 (787 download)

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Book Synopsis Encyclopedia of International Sports Studies: F-O by : Roger Bartlett

Download or read book Encyclopedia of International Sports Studies: F-O written by Roger Bartlett and published by Taylor & Francis. This book was released on 2006 with total page 504 pages. Available in PDF, EPUB and Kindle. Book excerpt: This encyclopedia provides a comprehensive coverage of all aspects of the science, social science and medicine of sport.

The Reference Collection

Author : Linda S Katz
Publisher : Routledge
ISBN 13 : 1136437878
Total Pages : 332 pages
Book Rating : 4.1/5 (364 download)

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Book Synopsis The Reference Collection by : Linda S Katz

Download or read book The Reference Collection written by Linda S Katz and published by Routledge. This book was released on 2013-09-05 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: Stay up-to-date with the growing amount of reference resources available online How important is the World Wide Web to information retrieval and communication? Important enough that information professionals have seen students exit from their libraries en masse when Internet service was lost. Internet providers dominate the indexing and abstracting of periodical articles as major publishers now offer nearly all of their reference titles in digital form. Libraries spend increasing amounts of funding on electronic reference materials, and librarians devote an increasing amount of time to assisting in their use. The Reference Collection: From the Shelf to the Web is an essential guide to collection development for electronic materials in academic and public libraries. The Reference Collection: From the Shelf to the Web tracks the continuing evolution of electronic reference resources-and how they’re accessed—in a variety of settings. Librarians representing university, elementary school, and public libraries in the United States and Australia examine how reference collections have evolved over time (and may soon be a thing of the past); how public and school libraries have dealt with the changes; why library research assignments have become more difficult for teachers to make and for students to complete; how to organize online reference sources; and why the nature of plagiarism has changed in the electronic era. The book also examines the use of electronic references from a publisher’s perspective and looks at the most important Web-accessible reference tools—both free and subscription—in the areas of humanities, medicine, the social sciences, business, and education. The Reference Collection: From the Shelf to the Web also examines: issues of authority, accessibility, cost, comfort, and user education in evaluating electronic resources the formation of purchasing consortia to facilitate the transfer of reference materials from print to online formats current literature and research findings on the state of digital versus print reference collections what electronic publishing means to smaller reference books (dictionaries, almanacs, etc.) the need for increased information literacy among students the nature, extent, and causes of cyber plagiarism the use of federated search tools and includes a selected list of the top 100 free Internet reference sites The Reference Collection: From the Shelf to the Web is an essential resource for all reference and collection development librarians, and an invaluable aid for publishing professionals.

Encyclopedia of Global Brands

Author : Peggy Geeseman
Publisher :
ISBN 13 : 9781410337726
Total Pages : 1183 pages
Book Rating : 4.3/5 (377 download)

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Book Synopsis Encyclopedia of Global Brands by : Peggy Geeseman

Download or read book Encyclopedia of Global Brands written by Peggy Geeseman and published by . This book was released on 2004 with total page 1183 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contains 270 entries, written in case-study style, that highlight interesting details including how a product originated and was first marketed, how it developed commercially and how it fares today compared with its competitors and its own past history. Included are anecdotes pertaining to the famous, or infamous, marketing strategies and advertising campaigns that managed to capture the sometimes jaded viewers' attention.

Encyclopedia of Business in Today's World

Author : Charles Wankel
Publisher : SAGE
ISBN 13 : 141296427X
Total Pages : 537 pages
Book Rating : 4.4/5 (129 download)

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Book Synopsis Encyclopedia of Business in Today's World by : Charles Wankel

Download or read book Encyclopedia of Business in Today's World written by Charles Wankel and published by SAGE. This book was released on 2009-06-12 with total page 537 pages. Available in PDF, EPUB and Kindle. Book excerpt: Serving as a general, nontechnical resource for students and academics, these volumes provide an understanding of the development of business as practiced around the world.

The Reference Collection

Author : William J. Frost
Publisher : Psychology Press
ISBN 13 : 9780789028402
Total Pages : 332 pages
Book Rating : 4.0/5 (284 download)

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Book Synopsis The Reference Collection by : William J. Frost

Download or read book The Reference Collection written by William J. Frost and published by Psychology Press. This book was released on 2005 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: Stay up-to-date with the growing amount of reference resources available online How important is the World Wide Web to information retrieval and communication? Important enough that information professionals have seen students exit from their libraries en masse when Internet service was lost. Internet providers dominate the indexing and abstracting of periodical articles as major publishers now offer nearly all of their reference titles in digital form. Libraries spend increasing amounts of funding on electronic reference materials, and librarians devote an increasing amount of time to assisting in their use. The Reference Collection: From the Shelf to the Web is an essential guide to collection development for electronic materials in academic and public libraries. The Reference Collection: From the Shelf to the Web tracks the continuing evolution of electronic reference resources-and how they're accessedin a variety of settings. Librarians representing university, elementary school, and public libraries in the United States and Australia examine how reference collections have evolved over time (and may soon be a thing of the past); how public and school libraries have dealt with the changes; why library research assignments have become more difficult for teachers to make and for students to complete; how to organize online reference sources; and why the nature of plagiarism has changed in the electronic era. The book also examines the use of electronic references from a publisher's perspective and looks at the most important Web-accessible reference toolsboth free and subscriptionin the areas of humanities, medicine, the social sciences, business, and education. The Reference Collection: From the Shelf to the Web also examines: issues of authority, accessibility, cost, comfort, and user education in evaluating electronic resources the formation of purchasing consortia to facilitate the transfer of reference materials from print to online formats current literature and research findings on the state of digital versus print reference collections what electronic publishing means to smaller reference books (dictionaries, almanacs, etc.) the need for increased information literacy among students the nature, extent, and causes of cyber plagiarism the use of federated search tools and includes a selected list of the top 100 free Internet reference sites The Reference Collection: From the Shelf to the Web is an essential resource for all reference and collection development librarians, and an invaluable aid for publishing professionals.

Encyclopedia of New Venture Management

Author : Matthew R. Marvel
Publisher : SAGE
ISBN 13 : 1412990815
Total Pages : 545 pages
Book Rating : 4.4/5 (129 download)

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Book Synopsis Encyclopedia of New Venture Management by : Matthew R. Marvel

Download or read book Encyclopedia of New Venture Management written by Matthew R. Marvel and published by SAGE. This book was released on 2012-05-18 with total page 545 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Encyclopedia of New Venture Management explores the skills needed to succeed in business, along with the potential risks and rewards and environmental settings and characteristics.

Global Brands

Author : Teresa da Silva Lopes
Publisher : Cambridge University Press
ISBN 13 : 1139463713
Total Pages : 348 pages
Book Rating : 4.1/5 (394 download)

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Book Synopsis Global Brands by : Teresa da Silva Lopes

Download or read book Global Brands written by Teresa da Silva Lopes and published by Cambridge University Press. This book was released on 2007-09-24 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a world focused on science and new technology, brands help to explain why several of the world's multinational corporations have little to do with either. Rather they are old firms with little critical investment in patents or copyrights. For these firms, the critical intellectual property is trademarks. Global Brands, first published in 2007, explains how the world's largest multinationals in alcoholic beverages achieved global leadership; considers the predominant corporate governance structures for such firms; and looks at why these firms form alliances with direct competitors. Brands also determine the waves of mergers and acquisitions in the beverage industry. Global Brands contrasts with existing studies by providing a new dimension to the literature on the growth of multinationals through the focus on brands, using an institutional and evolutionary approach based on original and published sources about the industry and the firms.

Branding

Author : Robert Jones
Publisher : Oxford University Press
ISBN 13 : 0198749910
Total Pages : 161 pages
Book Rating : 4.1/5 (987 download)

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Book Synopsis Branding by : Robert Jones

Download or read book Branding written by Robert Jones and published by Oxford University Press. This book was released on 2017 with total page 161 pages. Available in PDF, EPUB and Kindle. Book excerpt: Branding is possibly the most powerful commercial and cultural force on the planet. Robert Jones discusses the vast variety of brands, and why we still fall for them even as we are becoming more brand-aware. Looking at the philosophy and story behind brands, he considers how they work their magic, and what the future for brands might be.

Sportswomen’s Apparel Around the World

Author : Linda K. Fuller
Publisher : Springer Nature
ISBN 13 : 3030468437
Total Pages : 314 pages
Book Rating : 4.0/5 (34 download)

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Book Synopsis Sportswomen’s Apparel Around the World by : Linda K. Fuller

Download or read book Sportswomen’s Apparel Around the World written by Linda K. Fuller and published by Springer Nature. This book was released on 2020-11-18 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume presents a collection of essays that explore the relationship between sporting clothing and gender. Drawing on uniform and sports apparel as a means of exploring the socio-sexual politics of the contemporary world, the contributions analyse the historical, political-economic, socio-cultural and sport-specific dimensions of gendered clothing in sport. Part of a two-volume series (the other discussing this phenomenon in the USA), contributors cover topics such as the rise of athleisurewear, Olympics outfits, eSports, religious considerations, the saree, fitness attire on Instagram, Japanese bloomers, youth clothing, ForPlay’s sexy sports costumes, and women’s sportswear for rugby, tennis, throwing, biking, wrestling, and flat track roller derby. This global anthology will be of interest to practitioners and scholars of sports history, the sociology of sport, and gender/media studies.