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Employer Branding And Its Impact On Employee Retention In Automobile Service Provider
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Book Synopsis Employer Branding and its Impact on Employee Retention in Automobile Service Provider by : Ms. Ritika Gupta Dr. Saroj Kumar Sahoo
Download or read book Employer Branding and its Impact on Employee Retention in Automobile Service Provider written by Ms. Ritika Gupta Dr. Saroj Kumar Sahoo and published by Archers & Elevators Publishing House. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Employer Brand by : Helen Rosethorn
Download or read book The Employer Brand written by Helen Rosethorn and published by CRC Press. This book was released on 2016-03-23 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: The culture an organisation cultivates as an employer is just as important to its success as the brand image of its products or services. A culture that is at odds with the organisation's commercial activities is a very powerful signal to customers, employees and other stakeholders; it is a signal that will impact on the employers' sales, market reputation, share value and their ability to attract and retain the kind of employees that they need. In fact, employer branding is a complex process that involves internal and external customers, marketing and human resource professionals. Helen Rosethorn's book puts the whole topic into context, it explores some of the shortcomings of employer branding initiatives to date and provides a practical guide to the kind of strategy and techniques organisations need to embrace in order to make the most of their employer brand. At the heart of the book is the concept of the strategic employee lifecycle and ways in which an organisation should engage with potential, current and past employees. The Employer Brand focuses on the experiences and perspectives of organisations that have applied employer brand practices. It is a book about marketing - and the relationship of customers and employees; about culture - and the need for fundamental change in the role of the human resources function; about psychology - and the changing aspirations of the next generation of employees; and about hard-nosed business - and the tangible and intangible benefits of a successful employer branding strategy and how to realize them.
Book Synopsis Factors Affecting Employee's Retention in Automobile Service Workshops of Assam An Empirical Study. by : Dr. Ashad ullah Qureshi
Download or read book Factors Affecting Employee's Retention in Automobile Service Workshops of Assam An Empirical Study. written by Dr. Ashad ullah Qureshi and published by Concepts Books Publication. This book was released on 2022-06-01 with total page 67 pages. Available in PDF, EPUB and Kindle. Book excerpt: An organization’s ability to attract and retain talent is an essential component of talent sustainability. When organizations experience employee turnover, organizational knowledge is lost (Cotton & Tuttle, 1986; Lowe & Barnes, 2002). Employee retention affects an organization’s overall performance. In the coming years, organizations including the federal government will experience an increase in attrition due in part to retirements. Annually, organizations spend billions of dollars replacing the talented employees who have left their employ (Mathis, 2006a). In addition, organizations will need to replace employees that are eligible to retire. Baby boomers are defined as people born between 1945 and the early 1960’s (Business Dictionary, 2013). The retirement of baby boomers will decrease the supply of talent in the next five years. As the need for talent increases, the acquisition of talent becomes more competitive as organization pull from the same pool of candidates.
Book Synopsis Employer Branding. Marketing the company as an attractive employer by : Arend Grünewälder
Download or read book Employer Branding. Marketing the company as an attractive employer written by Arend Grünewälder and published by GRIN Verlag. This book was released on 2008-08-13 with total page 26 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2007 in the subject Leadership and Human Resources - Employer Branding, grade: 1,7, University of applied sciences, Neuss, course: Marketing, language: English, abstract: Employee attraction and retention will continue to play an important role for companies. Vacancies needs to be filled with qualified and flexible talents which are limited available on the HR market. Thus companies have to create effective instruments for fighting for talents. Before compiling a strategy for initiating an Employer Branding development, this working paper analyzes the needs for Employer Branding as well as the elements influencing the attractiveness of an Employer. According to surveys mentioned in the following chapters, it is proven that a strong Employer Brand has a significant influence in the employees performance and that a strong product brand can essentially support the development of the employment brand. The attributes playing highest role in Employer Branding importance are reputation of products and services, corporate culture and work environment. The practical roadmap for initiating an Employer Branding strategy consist of a four step system. Embedded system elements are (1) assess, (2) construct, (3) implement and (4) measure. In the phase of setting up an Employer Branding strategy as well as measuring its effectiveness, a benchmarking with other company’s efforts and best practices can be helpful. Some sources and success stories are listed later in this assignment. A number of examples and numerous researches reflected in this paper allow to state that an investment in a strong Employer Branding is a good investment in the company’s future. The global market, the current demographical trends and other challenges will produce a shortage of talents. During the last decade, many labour markets had encountered a shortage of skilled labour. In fact, whole industrial branches have had serious problemsto fill vacancies. Many have forecast horror scenarios for the labour market, whereas others have created strategic concepts to cope with it.
Book Synopsis The Employer Brand by : Simon Barrow
Download or read book The Employer Brand written by Simon Barrow and published by John Wiley & Sons. This book was released on 2011-01-19 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: Levels of 'employer brand awareness' are rising fast across Europe, North America and Asia-Pacific, as leading companies realise that skilled, motivated employees are as vital to their commercial success as profitable customers and apply the principles of branding to their own organization. Starting with a review of the pressures which have generated current interest in employer branding, this definitive book goes on to look at the historical roots of brand management and the practical steps necessary to achieve employer brand management success - including the business case, research, positioning, implementation, management and measurement. Case studies of big-name employer brand stories include Tesco, Wal-Mart, British Airways and Prêt a Manger.
Book Synopsis The Rudiments of International Employer Branding by : Stefan Reiswich
Download or read book The Rudiments of International Employer Branding written by Stefan Reiswich and published by GRIN Verlag. This book was released on 2015-12-17 with total page 9 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essay from the year 2015 in the subject Business economics - Personnel and Organisation, grade: 1,0, University of Applied Sciences Nordhausen, language: English, abstract: In order to understand the International Employer Branding, the first task is to define the meaning of it and to clarify why the Employer Branding is so important for companies. On the one hand, the Employer Branding is a result of the increasing competitiveness on the labor market, called ‘war of talents’, and the search for experienced and professionalized employees. Especially the social developments are responsible for the difficulties which companies have. The demographic change in Germany leads to a shortage of the population and of the number of young people which are available on the labor market. Companies cannot influence this natural change but they do have an impact on their quality and corporate identity as an employer: This is where the Employer Branding takes place (Immerschitt, Stumpf: 2014, 1). Nowadays, people who are searching for a job are not only interested in an explicit job description, but also in the characteristics and values that a company represents. They ask themselves "What benefits is the employer able to offer?" or "What about the work-life balance?". This is why job descriptions are not only mentioning factors just as remuneration and working hours, but also the working environment and social factors. On the other hand, employers also have to find ways to bind existing employees to the company in the long run in order to protect themselves from a possible drain of know-how and from the costs of finding new employees. So by definition, the Employer Branding describes all active, strategic actions in order to make a company attractive to both existing and potential new employees. It is used to form a unique selling proposition (USP) to give an answer to the question why potential employees should decide to work in this specific company and not to prefer another one. Companies should create a brand as a good employer and advertise this brand on the labor market, where companies can be seen as products. Real marketing campaigns are also possible to gain the best employees by giving the audience the main arguments why the company differentiates from the others. Therefore, the employer should convey its norms, values and its identity.
Book Synopsis The Employer Brand by : Simon Barrow
Download or read book The Employer Brand written by Simon Barrow and published by John Wiley & Sons. This book was released on 2005-11-04 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: Levels of 'employer brand awareness' are rising fast across Europe, North America and Asia-Pacific, as leading companies realise that skilled, motivated employees are as vital to their commercial success as profitable customers and apply the principles of branding to their own organization. Starting with a review of the pressures which have generated current interest in employer branding, this definitive book goes on to look at the historical roots of brand management and the practical steps necessary to achieve employer brand management success - including the business case, research, positioning, implementation, management and measurement. Case studies of big-name employer brand stories include Tesco, Wal-Mart, British Airways and Prêt a Manger.
Book Synopsis Corporate Brand Management and its Subsequent Impacts on Organizational Behavior and Employer Branding by : Julian Schönfelder
Download or read book Corporate Brand Management and its Subsequent Impacts on Organizational Behavior and Employer Branding written by Julian Schönfelder and published by GRIN Verlag. This book was released on 2013-05-28 with total page 72 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bachelor Thesis from the year 2008 in the subject Leadership and Human Resources - Employer Branding, grade: 2,1, International University of Applied Sciences, language: English, abstract: This thesis aims to give an insight into the different aspects of internal brand management and its impacts on employer branding and organizational behavior. In particular it will focus on the internal effects a company brand has on the relationship between the employer and employee as well as on the organization as a whole. Since the traditional approach of numerous researches has been to focus on the external environment and the effects of a brand name on the customer, this thesis emphasizes on the impact a company brand has on its employees. The concept of internal brand management has existed for quite some time but it seems to have been forgotten or disregarded in the mid- and long-term plans of the majority of companies. The importance of getting across the brand message not only to the customer but also to the people who ‘live out’ and deliver the brand and its values, such as the employees, plays a vital role in the overall performance of any company and its ability to meet long term goals. The brand of a company has developed itself from being a mere external marketing function to becoming an important internal organizational driver. Its increasing importance in establishing the identity and personality of a company has impacted its way of presenting itself within the labor force market and has established the term employer branding. Apart from being able to position itself in the minds of potential employees, the brand also influences the ways in which employees act within the organization. These influences can be seen in various fields such as organizational culture, social systems, organizational development and the general quality of work life. The author believes that by putting a stronger emphasis on the internal market and by effectively communicating the values and beliefs of the brand to the employees, a company can positively influence its market position, its organizational behavior and finally its commercial effectiveness.
Book Synopsis Employer Branding For Dummies by : Richard Mosley
Download or read book Employer Branding For Dummies written by Richard Mosley and published by John Wiley & Sons. This book was released on 2017-01-19 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: Attract the very best talent with a compelling employer brand! Employer Branding For Dummies is the clear, no-nonsense guide to attracting and retaining top talent. Written by two of the most recognized leaders in employer brand, Richard Mosley and Lars Schmidt, this book gives you actionable advice and expert insight you need to build, scale, and measure a compelling brand. You'll learn how to research what makes your company stand out, the best ways to reach the people you need, and how to convince those people that your company is the ideal place to exercise and develop their skills. The book includes ways to identify the specific traits of your company that aligns with specific talent, and how to translate those traits into employer brand tactic that help you draw the right talent, while repelling the wrong ones. You'll learn how to build and maintain your own distinctive, credible employer brand; and develop a set of relevant, informative success metrics to help you measure ROI. This book shows you how to discover and develop your employer brand to draw the quality talent you need. Perfect your recruitment marketing Develop a compelling employer value proposition (EVP) Demonstrate your employer brand ROI Face it: the very best employees are the ones with the most options. Why should they choose your company? A strong employer brand makes the decision a no-brainer. It's good for engagement, good for retention, and good for the bottom line. Employer Branding For Dummies helps you hone in on your unique, compelling brand, and get the people you need today.
Book Synopsis Employer Branding for Competitive Advantage by : Geeta Rana
Download or read book Employer Branding for Competitive Advantage written by Geeta Rana and published by CRC Press. This book was released on 2021-03-22 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book shows how to build and maintain a distinctive and credible employer brand and develop a set of relevant success metrics to help measure return on investment (ROI). Starting with the current interest in employer branding, this book looks at the historical roots of brand management and the practical steps to achieve employer brand management success. The book will review the pressures that have generated current interest in employer branding. It goes on to look at the historical roots of brand management and the practical steps necessary to achieve employer brand management success. The book includes the business case, research, positioning, implementation, management and measurement, and case studies of big-named employer brand stories. This book will provide new insights into the field of employer branding and provide directions and tools for organizational brand building. It will be beneficial for research scholars, engineers, practitioners, and management students.
Download or read book Talent Chooses You written by James Ellis and published by . This book was released on 2020-06-03 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you want your business to grow, you need to be able to rely on your ability to hire talent reliably and consistently. No talent pipeline? No growth, and no business. But your recruiting team is drowning (I asked them). They need help. Now, if you ask recruiters, they will ask for headcount. Or more technology. But more bodies and more tools won't solve the issue (though it will eat up your budget). What you need a is a better strategy. And that strategy is called employer branding.Employer branding is about understanding, distilling and communicating what your company is all about in order to attract all the talent you need. That will differentiate your company as a place where people will want to work, rather than a place they land because they didn't know better.If you've heard about employer branding in business magazines, it might seem like something only "big companies" can do. Something that requires a dedicated team, expensive platforms, or a bunch of consultants. That isn't true. If you understand where your brand comes from, and how to apply it, any company (especially yours) can hire better with it.And this book will teach you how to do all of that, and then some.In this book, you'll learn what employer branding really is, how to make a compelling argument internally to leadership that creates commitment, how to work with other teams and be creative in finding solutions. As a special bonus, we are including a handbook on how to work with recruiting teams. This hands-on workbook is chock full of examples, checklists, step-by-step instructions and even emails you can copy and paste to make things happen immediately.
Book Synopsis Employer Branding for the Hospitality and Tourism Industry by : Sjoerd Gehrels
Download or read book Employer Branding for the Hospitality and Tourism Industry written by Sjoerd Gehrels and published by Emerald Group Publishing. This book was released on 2019-07-10 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the concept of Employer Branding (EB) as applied to the hospitality sector. Employer branding aims to assist businesses in becoming the employer of choice for potential employees. As such, the concept has potential to change classical approaches of managing people and to improve opinions on careers in the hospitality sector.
Book Synopsis EMPLOYER BRANDING FOR THE IT AND IT ENABLED SERVICE INDUSTRY by : Shiny Kochummen & K S Suresh Kumar
Download or read book EMPLOYER BRANDING FOR THE IT AND IT ENABLED SERVICE INDUSTRY written by Shiny Kochummen & K S Suresh Kumar and published by Ashok Yakkaldevi. This book was released on 2022-05-13 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: 1.1 INTRODUCTION The growth rate of employment in computer centred and Information Technology (IT) occupations is projected to grow 11 per cent from 2019 to 2029, much faster than the average growth compared with other occupations. These occupations are projected to put in about 5, 31,200 new jobs. Demand for these workers will stem from greater emphasis on cloud computing, collection and storage of big data, and information security. IT skills in general, span several industries and therefore, recruitment of talented IT professionals will be highly significant for the overall performance of the sector and the economy.
Book Synopsis Employer Branding by : Arend Grünewälder
Download or read book Employer Branding written by Arend Grünewälder and published by GRIN Verlag. This book was released on 2008-08 with total page 58 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2007 in the subject Business economics - Personnel and Organisation, grade: 1,7, University of applied sciences, Neuss, course: Marketing, 14 entries in the bibliography, language: English, abstract: Employee attraction and retention will continue to play an important role for companies. Vacancies needs to be filled with qualified and flexible talents which are limited available on the HR market. Thus companies have to create effective instruments for fighting for talents. Before compiling a strategy for initiating an Employer Branding development, this working paper analyzes the needs for Employer Branding as well as the elements influencing the attractiveness of an Employer. According to surveys mentioned in the following chapters, it is proven that a strong Employer Brand has a significant influence in the employees performance and that a strong product brand can essentially support the development of the employment brand. The attributes playing highest role in Employer Branding importance are reputation of products and services, corporate culture and work environment. The practical roadmap for initiating an Employer Branding strategy consist of a four step system. Embedded system elements are (1) assess, (2) construct, (3) implement and (4) measure. In the phase of setting up an Employer Branding strategy as well as measuring its effectiveness, a benchmarking with other company's efforts and best practices can be helpful. Some sources and success stories are listed later in this assignment. A number of examples and numerous researches reflected in this paper allow to state that an investment in a strong Employer Branding is a good investment in the company's future. The global market, the current demographical trends and other challenges will produce a shortage of talents. During the last decade, many labour markets had encountered a shortage of skilled labour. In fact, whole industrial branches have had serious problemsto fill va
Book Synopsis A Study on Impact of Employer Branding on Retention of Employees in it Sector by : Swetal Shende
Download or read book A Study on Impact of Employer Branding on Retention of Employees in it Sector written by Swetal Shende and published by . This book was released on 2023 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Being a part of an organization with a great work culture is very important for today's job seeker. Most of them will look at your company's social profiles and review of the organization before applying. So, it's also important that employees of the organization should feel motivated in the organization to give a positive image of the organization. Employer branding is thus defined as a targeted, long-term strategy to manage the awareness and perceptions of job seekers, employees, potential employees and related stakeholders with regards to a particular firm". Employer Branding can be performed internally as well as externally through employees as well as general public.
Download or read book New Age Marketing written by Upinder Dhar and published by Excel Books India. This book was released on 2008 with total page 868 pages. Available in PDF, EPUB and Kindle. Book excerpt: The theme of NICOM 2008 being held between January 9 to 11, 2008 is 'Strategies and Trends in Marketing: A New Economy Perspective'. The issues, challenges and dimensions of the emerging scenario are grouped into the following sub-themes. 'Marketing Information System' brings together scholarly contributions on Marketing Research and Analytics, Business Intelligence and Forecasting Tools, Data Mining in Marketing and Decision Support System, Knowledge Management and Environment Sensing for Marketing. The sub-theme 'Value Creation: New Paradigms' has deliberations on Marketing Innovations, Trends in Pricing Strategy, Diffusion of New Products and Marketing Mix Decisions. 'Value Delivery in Marketing' covers topics on Disintermediation, Re-intermediation, Managing Marketing Channels, Logistics and Technology and 3PL and 4PL. 'Managing Marketing Communication' looks at Managing Brands, Changing Face of Advertising, Marketing Communication on Internet, Managing Content and Blogging The New Marketing Tool. 'Marketing Metrics' gets together papers on measuring Performance, Expectations, Customer Satisfaction, Loyalty and Preferences, Awareness, Attitudes and Usage. 'Business Markets in New Economy' looks at Business Integration, Managing Suppliers, E-Marketplaces, Extended Organization and Managing Procurement. 'Marketing and Technology' debates on the issues in Process Automation, Enterprise Resource Planning, Customer Relationship Management, Managing Customer Data Bases, E-commerce and Technology, Customer Information Security, Retail and Technology and Managing Online Services. 'Interdisciplinary Studies' gives a platform for Cross Cultural Studies, Marketing of Financial Services, Marketing of Hospitality and Tourism, Marketing of Healthcare Services, Managing Services, Retail - the Changing Face and Ethical Issues in Marketing. This book is the result of publication of selected works out of over a hundred papers presented at the Conference. It is appropriately titled 'NEW AGE MARKETING: Emerging Realities'. It is divided into four parts in line with the theme and sub-themes of the Conference as follows: Part-A: Marketing and TechnologyPart-B: Value Creation and DeliveryPart-C: Changing Face of MarketingPart-D: Marketing Metrics
Book Synopsis Advances in Interdisciplinary Engineering by : Niraj Kumar
Download or read book Advances in Interdisciplinary Engineering written by Niraj Kumar and published by Springer Nature. This book was released on 2021-04-12 with total page 838 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book comprises the select proceedings of the International Conference on Future Learning Aspects of Mechanical Engineering (FLAME) 2020. This volume focuses on several emerging interdisciplinary areas involving mechanical engineering. Some of the topics covered include automobile engineering, mechatronics, applied mechanics, structural mechanics, hydraulic mechanics, human vibration, biomechanics, biomedical Instrumentation, ergonomics, biodynamic modeling, nuclear engineering, and agriculture engineering. The contents of this book will be useful for students, researchers as well as professionals interested in interdisciplinary topics of mechanical engineering.
