Emotion Marketing The Hallmark Way Of Winning Customers For Life

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Emotion Marketing: The Hallmark Way of Winning Customers for Life

Author : Scott Robinette
Publisher : McGraw Hill Professional
ISBN 13 : 9780071374477
Total Pages : 284 pages
Book Rating : 4.3/5 (744 download)

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Book Synopsis Emotion Marketing: The Hallmark Way of Winning Customers for Life by : Scott Robinette

Download or read book Emotion Marketing: The Hallmark Way of Winning Customers for Life written by Scott Robinette and published by McGraw Hill Professional. This book was released on 2001-01-20 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: To its millions of loyal customers world-wide, the Hallmark brand stands for more than just greeting cards; it embodies the elusive item every company hopes to capture—the customer’s heart. Hallmark has found that one of the keys to attaining superior customer loyalty is through emotion. Now for the first time, Hallmark reveals its groundbreaking strategy: Emotion Marketing. This strategy can help any company create an emotional bond with customers for a competitive advantage in the marketplace. Emotion Marketing will reveal: • How emotion works to cement customer loyalty • The 3 Emotional E’s—Equity, Experience, and Energy Scott Robinette (Kansas City, MO) is General Manager of Hallmark Business Expressions. Claire Brand (Kansas City, MO) is Customer Marketing Manager at Hallmark. Vicki Lenz (Atlanta, GA) is a writer, consultant, and speaker on business, leadership, and marketing.

Managing for the Long Run

Author : Danny Miller
Publisher : Harvard Business Press
ISBN 13 : 9781591394150
Total Pages : 330 pages
Book Rating : 4.3/5 (941 download)

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Book Synopsis Managing for the Long Run by : Danny Miller

Download or read book Managing for the Long Run written by Danny Miller and published by Harvard Business Press. This book was released on 2005 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fidelity, Hallmark, Michelin, and Wal-Mart are renowned industry powerhouses with long leadership track records. Yet these celebrated companies are united by another factor not generally equated with competitive success: They are all family-controlled businesses. While many view the hallmarks of family businesses—stable strategies, clan cultures, and unencumbered family ownership—as weaknesses, Danny Miller and Isabelle Le Breton-Miller argue that it is these very characteristics that create formidable competitive advantages for many such firms. Managing for the Long Run draws from a worldwide study of enduring, family-run organizations—including Cargill, Timken, L.L. Bean, The New York Times, and IKEA—to reveal their unconventional success strategies and how these strategies can be adopted and applied in any organization. Miller and Le Breton-Miller show how four driving passions of family-run firms—command, continuity, community, and connection—give rise to a set of practices that defy modern management thinking yet ensure a company’s long term competitive advantage. Outlining how these practices can enhance strategic efforts from operations to brand leadership to innovation, this book shows what every company must do to manage for the long run.

The Marketing Power of Emotion

Author : John O'Shaughnessy
Publisher :
ISBN 13 : 0195150562
Total Pages : 283 pages
Book Rating : 4.1/5 (951 download)

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Book Synopsis The Marketing Power of Emotion by : John O'Shaughnessy

Download or read book The Marketing Power of Emotion written by John O'Shaughnessy and published by . This book was released on 2003 with total page 283 pages. Available in PDF, EPUB and Kindle. Book excerpt: How does one choose between a brand name and a generic named product? Why does one choose an item with a slightly lower price than the other? The answer is emotion. The Marketing Power of Emotion, provides a complete, original and anecdote rich account of the marketing power of emotion. This book is written by two of the leading practitioners in the field and is complete with thorough references and real life examples to follow. Emotions, whether it is realized or not is one of the central factors in our buying behavior. Emotions energizes the motivation to buy and certain persuasive techniques are more effective than others are when marketers are trying to resonate emotionally with consumers. This book covers all the essential topics, including the scope of emotion in marketing and how in response to these emotions customers make product appraisals. Finally, this volume covers branding and how emotions play a role in how consumers become loyal to brands.--Publisher's description.

How Customers Think

Author : Gerald Zaltman
Publisher : Harvard Business Press
ISBN 13 : 9781578518265
Total Pages : 356 pages
Book Rating : 4.5/5 (182 download)

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Book Synopsis How Customers Think by : Gerald Zaltman

Download or read book How Customers Think written by Gerald Zaltman and published by Harvard Business Press. This book was released on 2003 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: Despite the time and money spent on market research, 60% to 80% of new offerings fail.

The Hallmark Channel

Author : Emily L. Newman
Publisher : McFarland
ISBN 13 : 1476678103
Total Pages : 212 pages
Book Rating : 4.4/5 (766 download)

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Book Synopsis The Hallmark Channel by : Emily L. Newman

Download or read book The Hallmark Channel written by Emily L. Newman and published by McFarland. This book was released on 2020-05-04 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Originally known as a brand for greeting cards, Hallmark has seen a surge in popularity since the early 2010s for its made-for-TV movies and television channels: the Hallmark Channel and its spinoffs, Hallmark Movie Channel (now Hallmark Movies & Mysteries) and Hallmark Drama. Hallmark's brand of comforting, often sentimental content includes standalone movies, period and contemporary television series, and mystery film series that center on strong, intuitive female leads. By creating reliable and consistent content, Hallmark offers people a calming retreat from the real world. This collection of new essays strives to fill the void in academic attention surrounding Hallmark. From the plethora of Christmas movies that are released each year to the successful faith-based scripted programming and popular cozy mysteries that air every week, there is a wealth of material to be explored. Specifically, this book explores the network's problematic relationship with race, the dominance of Christianity and heteronormativity, the significance placed on nostalgia, and the hiring and re-hiring of a group of women who thrived as child stars.

Emotional Satisfaction of Customer Contacts

Author : Hüseyin Güngör
Publisher : Amsterdam University Press
ISBN 13 : 9056294660
Total Pages : 192 pages
Book Rating : 4.0/5 (562 download)

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Book Synopsis Emotional Satisfaction of Customer Contacts by : Hüseyin Güngör

Download or read book Emotional Satisfaction of Customer Contacts written by Hüseyin Güngör and published by Amsterdam University Press. This book was released on 2007-01-01 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: For marketing and customer services researchers and professionals who are interested in customer contacts, customer satisfaction and loyalty issues. Contact centers are playing a pivotal role in customer services of the 21st century. Nevertheless, despite their growing importance and presence, contact centers are increasingly becoming the center for customer frustration, and frequently associated with negative comments in the media. Therefore, this research explores the Emotional, Cognitive, General, and Transactional dimensions of customer satisfaction and loyalty process in the customer contact environment. As customer contacts can be a source of negative emotions and it is desirable to increase positive emotions in the contact center environment, this research focuses on the emotional aspects of customer satisfaction and on the Emotional Satisfaction of Customer Contacts (ESCC) in particular. Taking the ESCC as a starting point, this research demonstrates that frontline employees are able to observe and register customer satisfaction during service encounters, and suggests that the ESCC information can be employed for recovering service failures, increasing sales productivity and organizational learning for more customer satisfaction and loyalty.

The Neuropyramid

Author : Jaime Romano
Publisher : Bubok
ISBN 13 : 8468632562
Total Pages : 166 pages
Book Rating : 4.4/5 (686 download)

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Book Synopsis The Neuropyramid by : Jaime Romano

Download or read book The Neuropyramid written by Jaime Romano and published by Bubok. This book was released on 2013-02-28 with total page 166 pages. Available in PDF, EPUB and Kindle. Book excerpt: Jaime Romano has for several decades been studying the human brain. As a neuroscientist and marketing consultant, he has amalgamated his knowledge from these fields to create a pioneering model which explains the mental processes that are triggered after we receive a stimulus through our senses, until they lead to an action. An understanding of this model, called Romano ́s Neuropyramid, is a prerequisite for those who are starting in the neuromarketing field and essential reading for marketeers and publisists. The author takes us on a journey through the various levels of the Neuropyramid: attention, sensory activation, emotion, cognition, action regulator and action, through examples, diagrams and friendly language, that remind us of our own experience and invites introspection. Thus, it is possible to understand what happens at the subconscious and intuitive levels in our mind, which substantially increases our ability to predict the action outcome and therefore, consumer behavior.

Coming to Our Senses

Author : Dierdra Reber
Publisher : Columbia University Press
ISBN 13 : 0231540906
Total Pages : 369 pages
Book Rating : 4.2/5 (315 download)

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Book Synopsis Coming to Our Senses by : Dierdra Reber

Download or read book Coming to Our Senses written by Dierdra Reber and published by Columbia University Press. This book was released on 2016-02-02 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: Coming to Our Senses positions affect, or feeling, as our new cultural compass, ordering the parameters and possibilities of what can be known. From Facebook "likes" to Coca-Cola "loves," from "emotional intelligence" in business to "emotional contagion" in social media, affect has displaced reason as the primary catalyst of global culture. Through examples of feeling in the books, film, music, advertising, cultural criticism, and political discourse of the United States and Latin America, Reber shows how affect encourages the public to "reason" on the strength of sentiment alone. Well-being, represented by happiness and health, and ill-being, embodied by unhappiness and disease, form the two poles of our social judgment, whether in affirmation or critique. We must then reenvision contemporary politics as operating at the level of the feeling body, so we can better understand the physiological and epistemological conditions affirming our cultural status quo and contestatory strategies for emancipation.

Proceedings of the 2022 4th International Conference on Literature, Art and Human Development (ICLAHD 2022)

Author : Bootheina Majoul
Publisher : Springer Nature
ISBN 13 : 2494069971
Total Pages : 1614 pages
Book Rating : 4.4/5 (94 download)

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Book Synopsis Proceedings of the 2022 4th International Conference on Literature, Art and Human Development (ICLAHD 2022) by : Bootheina Majoul

Download or read book Proceedings of the 2022 4th International Conference on Literature, Art and Human Development (ICLAHD 2022) written by Bootheina Majoul and published by Springer Nature. This book was released on 2023-03-14 with total page 1614 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is an open access book.The 4th International Conference on Literature, Art and Human Development (ICLAHD 2022) was successfully held on October 28th-30th, 2022 in Xi’an, China (virtual conference). ICLAHD 2022 brought together academics and experts in the field of Literature, Art and Human Development research to a common forum, promoting research and developmental activities in related fields as well as scientific information interchange between researchers, developers, and engineers working all around the world.We were honored to have Assoc. Prof. Chew Fong Peng from University of Malaya, Malaysia to serve as our Conference Chair. The conference covered keynote speeches, oral presentations, and online Q&A discussion, attracting over 300 individuals. Firstly, keynote speakers were each allocated 30-45 minutes to hold their speeches. Then in the oral presentations, the excellent papers selected were presented by their authors in sequence.

Critical Perspectives on the Hallmark Channel

Author : Carlen Lavigne
Publisher : Taylor & Francis
ISBN 13 : 1040000320
Total Pages : 243 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis Critical Perspectives on the Hallmark Channel by : Carlen Lavigne

Download or read book Critical Perspectives on the Hallmark Channel written by Carlen Lavigne and published by Taylor & Francis. This book was released on 2024-03-05 with total page 243 pages. Available in PDF, EPUB and Kindle. Book excerpt: This multinational, multidisciplinary collection of essays focuses on Hallmark Channel movies and Hallmark’s position in the changing North American media landscape. This book covers the ‘Countdown to Christmas’ offerings, year-round productions, made-for-TV mysteries and romances, Hallmark’s use of specific filming locations, and its relationship to viewer desires. Chapters examine Hallmark’s position in a changing sociopolitical context and the tensions the company must navigate in creating more “progressive” content; they discuss issues of gender, race, sexuality, and place, as well as analyzing the extensive ranges and reactions of social media participants and interrogating the nature of Hallmark’s popularity. Suitable for scholars and students of film and tv and popular culture studies, this is a multifaceted look at both Hallmark and its viewers at a particular moment of Hallmark’s market dominance.

Effective Customer Relationship Management

Author :
Publisher : Cambria Press
ISBN 13 : 1621969339
Total Pages : 132 pages
Book Rating : 4.6/5 (219 download)

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Book Synopsis Effective Customer Relationship Management by :

Download or read book Effective Customer Relationship Management written by and published by Cambria Press. This book was released on with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Tell Me About Yourself

Author : Stavros Papakonstantinidis
Publisher : Business Expert Press
ISBN 13 : 1631575244
Total Pages : 159 pages
Book Rating : 4.6/5 (315 download)

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Book Synopsis Tell Me About Yourself by : Stavros Papakonstantinidis

Download or read book Tell Me About Yourself written by Stavros Papakonstantinidis and published by Business Expert Press. This book was released on 2018-11-14 with total page 159 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book will help you understand how social media recruitment works and encourages you to take personal branding toward professional career development seriously. What is branding and what makes people passionate about it? How can people develop and maintain a unique online persona? Who are the current trendsetters in personal branding? What makes social recruiting so important in today's business world? Why is it necessary to set up a personal brand strategy early on? What are the future trends in social recruiting and personal branding? The rules of recruitment and job searching have undoubtedly changed with the entry of a new breed of concept workers into the global workforce. We are witnessing the emergence of a non-age-specific generation of professionals who are exposed to ubiquitous digital technology and seek a more impactful job, an easy-going life, and a safe future. Social natives are looking for jobs following strategies that did not exist five years ago. Artificial intelligence, advanced software, wearable gadgets, and social media define today's fast-paced professional world. Social natives use blogs, podcasts, online bios, video resumes, images, selfies, recommendations, and endorsements to demonstrate their skills publicly. In comparison, global organizations take advantage of big data, business intelligence, and people analytics, as well as a plethora of social media screening tools to recruit and retain great talent. This book will help you understand how social media recruitment works and encourages you to take personal branding toward professional career development seriously.

Persuasion

Author : Robert H Gass
Publisher : Routledge
ISBN 13 : 1000556778
Total Pages : 612 pages
Book Rating : 4.0/5 (5 download)

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Book Synopsis Persuasion by : Robert H Gass

Download or read book Persuasion written by Robert H Gass and published by Routledge. This book was released on 2022-04-06 with total page 612 pages. Available in PDF, EPUB and Kindle. Book excerpt: The seventh edition of this field-leading textbook provides an accessible and rigorous presentation of major theories of persuasion and their applications to a variety of real-world contexts. In addition to presenting established theories and models, this text encourages students to develop and apply general conclusions about persuasion in real-world settings. Along the way, students are introduced to the practice of social influence in an array of contexts (e.g., advertising, marketing, politics, interpersonal relationships, social media, groups) and across a variety of topics (e.g., credibility, personality, deception, motivational appeals, visual persuasion). The new edition features expanded treatment of digital and social media; up-to-date research on theory and practice; an increased number of international cases; and new and expanded discussions of topics such as online influencers, disinformation and 'fake news,' deepfakes, message framing, normative influence, stigmatized language, and inoculation theory. This is the ideal textbook for courses on persuasion in communication, psychology, advertising, and marketing programs. Instructors can also use the book’s downloadable test bank, instructor’s manual, and PowerPoint slides in preparing course material.

Ambition

Author : Ellie Rubin
Publisher : BPS Books
ISBN 13 : 0980923115
Total Pages : 235 pages
Book Rating : 4.9/5 (89 download)

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Book Synopsis Ambition by : Ellie Rubin

Download or read book Ambition written by Ellie Rubin and published by BPS Books. This book was released on 2008-04-18 with total page 235 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this practical, provocative, and proven book, Rubin shows how to turn raw ambition into managed success through the seven rules of ambition. She emphasizes that everyone must define ambition on his or her own terms.

Explorations in Critical Studies of Advertising

Author : James F. Hamilton
Publisher : Routledge
ISBN 13 : 1317232976
Total Pages : 407 pages
Book Rating : 4.3/5 (172 download)

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Book Synopsis Explorations in Critical Studies of Advertising by : James F. Hamilton

Download or read book Explorations in Critical Studies of Advertising written by James F. Hamilton and published by Routledge. This book was released on 2016-10-26 with total page 407 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume provides a thoughtful and wide-ranging exploration of approaches to the critical study of advertising. Current and impending practices of advertising have in many ways exceeded the grasp of traditional modes of critique, due at least in part to their being formulated in very different historical conditions. To begin to address this lag, this edited collection explores through critical discussion and application a variety of critical approaches to advertising. Authors address a variety of concrete examples in their chapters, drawing on existing research while presenting new findings where relevant. In order to maintain the relevance of this collection past this particular historical moment, however, chapters do not simply report on empirical work, but develop a theoretical argument.

Chasing the Monster Idea

Author : Stefan Mumaw
Publisher : John Wiley and Sons
ISBN 13 : 1118060709
Total Pages : 226 pages
Book Rating : 4.1/5 (18 download)

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Book Synopsis Chasing the Monster Idea by : Stefan Mumaw

Download or read book Chasing the Monster Idea written by Stefan Mumaw and published by John Wiley and Sons. This book was released on 2011-03-31 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: The latest from the author of the bestselling Caffeine for the Creative Mind How do you develop solutions that rock? Ones that surpass their initial purpose and grab an industry by its throat, turn interested parties into concept evangelists, and influence behaviors and alter perceptions? Read Chasing the Idea Monster and find out. This fun and insightful book sorts out the hallmarks of a monstrous idea by providing the author's "idea measurement" tools in the form of seven primary questions to gauge the potential of any idea. These seven questions are supported by real-world examples of ideas that succeeded in winning over their audience, as well as those that ignored the measurement and failed miserably. Features warnings and anecdotes from some of the world's most prominent creatives, marketing teams, and business professionals A proven method for determining if an idea will be a "big idea," or else will die a painful death Author is a respected industry expert whose Caffeine for the Creative Mind successfully reached an audience both in the creative community and beyond Want to get a better sense of what makes a successful idea, and how yours measures up? Start Chasing the Idea Monster and scoring big creative wins today!

Emotional Marketing

Author : Ivo Stefano
Publisher :
ISBN 13 : 9781795553209
Total Pages : 75 pages
Book Rating : 4.5/5 (532 download)

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Book Synopsis Emotional Marketing by : Ivo Stefano

Download or read book Emotional Marketing written by Ivo Stefano and published by . This book was released on 2019-01-31 with total page 75 pages. Available in PDF, EPUB and Kindle. Book excerpt: ➠"You'll Learn step by step how to influence perception and behavior of your customers." Use it to make more sales. Use it to make more conversions. Welcome to a huge resource on emotional marketing. You can use emotion to achieve different goals: ✔Cultivate a perception ☛ for branding. ✔Influence behavior ☛ for purchases. ✔Maximize an experience ☛ for consumption. Learn the the secrets of these psychological strategies. You will learn in this book, among other things: ✔ How emotions influence our decisions. ✔ When should you use emotional appeals ✔ What are the types of emotions. ✔ Which emotions you have to target. ✔ How to influence your customers to make a conversion. ✔ ... and many more about "emotional marketing" strategies. For whom this book is nothing: ✘ People who don't want to influence their customers ✘ People who don't want to make more sales with emotional marketing. How can you read this book? * With the free Kindle app, you can read this eBook even without Kindle Reader on your PC, smartphone or tablet. * As paperback with over 60 pages (color print of course!). ★100% money back guarantee★ → If you are dissatisfied with the book, you can return it to amazon within 7 days and get back the full purchase price. → Your risk is zero! "Good marketing makes the company look smart. Great marketing makes the customer feel smart." -Joe Chernov -