Electronic Media Programming

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Electronic Media Programming

Author : Raymond L. Carroll
Publisher : McGraw-Hill Humanities, Social Sciences & World Languages
ISBN 13 :
Total Pages : 552 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Electronic Media Programming by : Raymond L. Carroll

Download or read book Electronic Media Programming written by Raymond L. Carroll and published by McGraw-Hill Humanities, Social Sciences & World Languages. This book was released on 1993 with total page 552 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text focuses on strategies for programming small market, local stations (rather than the major networks), and it explores the wide range of choices and options available to the programmer. The authors include discussions of both radio and television in each chapter, and aim to make the instruction immediately applicable to real business programming considerations. Electronic Media Programming highlights important economic issues, emphasizing and exploring effective marketing research and audience analysis in making programming decisions.

Programming for TV, Radio & The Internet

Author : Lynne Gross
Publisher : Taylor & Francis
ISBN 13 : 1136068856
Total Pages : 345 pages
Book Rating : 4.1/5 (36 download)

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Book Synopsis Programming for TV, Radio & The Internet by : Lynne Gross

Download or read book Programming for TV, Radio & The Internet written by Lynne Gross and published by Taylor & Francis. This book was released on 2012-11-12 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: Where do program ideas come from? How are concepts developed into saleable productions? Who do you talk to about getting a show produced? How do you schedule shows on the lineup? What do you do if a series is in trouble? The answers to these questions, and many more, can be found in this comprehensive, in-depth look at the roles and responsibilities of the electronic media programmer. Topics include: Network relationships with affiliates, the expanded market of syndication, sources of programming for stations and networks, research and its role in programming decisions, fundamental appeals to an audience and what qualities are tied to success, outside forces that influence programming, strategies for launching new programs or saving old ones. Includes real-life examples taken from the authors' experiences, and 250+ illustrations!

Media Programming

Author : Susan Tyler Eastman
Publisher : Wadsworth Publishing Company
ISBN 13 : 9781111835026
Total Pages : 480 pages
Book Rating : 4.8/5 (35 download)

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Book Synopsis Media Programming by : Susan Tyler Eastman

Download or read book Media Programming written by Susan Tyler Eastman and published by Wadsworth Publishing Company. This book was released on 2012-03-01 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt: Current, relevant, and student-friendly, MEDIA PROGRAMMING, 9E, International Edition delivers the most accurate coverage of the techniques and strategies used in the programming industry today. Reflecting the latest developments from real-world practice, this market-leading text covers all aspects of media programming for broadcast and cable television, radio, and the Internet with clear illustrations and examples to which you can relate. It offers in-depth coverage of emerging trends, including multiplatform strategies, cross-media, new media, high definition media, new programming strategies, and wireless and pay-per-view media. It explains how programs (units of content) are selected (or not selected), arranged, evaluated and promoted with the need to consider pressures from technology, financing, regulations, policies, and marketing. Covering the latest trends and issues in the industry, MEDIA PROGRAMMING, 9E, International Edition includes practical examples, insight from noted industry authorities, a useful website, and an expanded glossary to reflect the latest trade jargon and practices.

Electronic Media

Author : Norman J. Medoff
Publisher : Taylor & Francis
ISBN 13 : 1136030417
Total Pages : 320 pages
Book Rating : 4.1/5 (36 download)

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Book Synopsis Electronic Media by : Norman J. Medoff

Download or read book Electronic Media written by Norman J. Medoff and published by Taylor & Francis. This book was released on 2013-03-20 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Electronic Media connects the traditional world of broadcasting with the contemporary universe of digital electronic media. It provides a synopsis of the beginnings of electronic media in broadcasting, and the subsequent advancements into digital media. Underlying the structure of the book is a "See It Then, See It Now, See It Later approach that focuses on how past innovations lay the groundwork for changing trends in technology, providing the opportunity and demand for change in both broadcasting and digital media. FYI and Zoom-In boxes point to further information, tying together the immediate and long-ranging issues surrounding electronic media. Career Tracks feature the experiences of industry experts and share tips in how to approach this challenging industry. Check out the companion website at http://www.routledge.com/cw/medoff-9780240812564/ for materials for both students and instructors.

Media Programming

Author : Susan Tyler Eastman
Publisher : Wadsworth Publishing Company
ISBN 13 : 9780495500537
Total Pages : 0 pages
Book Rating : 4.5/5 (5 download)

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Book Synopsis Media Programming by : Susan Tyler Eastman

Download or read book Media Programming written by Susan Tyler Eastman and published by Wadsworth Publishing Company. This book was released on 2009 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is primarily about television and radio and it focuses on entertainment and informational programs coming to viewers as pre-produced units of content. -Pref. [This book] provides students with ... information on the techniques and strategies used in the programming industry. [This] text covers all aspects of media programming for broadcast and cable television, radio, and the Internet ... The authors explore how programs (units of content) are selected (or not selected), how programs are arranged in schedules of various kinds, how programs are evaluated by the industry, and how they are promoted to audiences and advertisers. The book also delves into the limits of media programming arising from technology, regulations, policies, and marketing needs, as well as how things like human attention spans, lifestyle patterns and economics determine the availability and arrangement of media entertainment content. -http://www.wadsworth.com.

Teen Television

Author : Sharon Marie Ross
Publisher : McFarland
ISBN 13 : 0786435895
Total Pages : 261 pages
Book Rating : 4.7/5 (864 download)

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Book Synopsis Teen Television by : Sharon Marie Ross

Download or read book Teen Television written by Sharon Marie Ross and published by McFarland. This book was released on 2008-04-05 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: This essay collection explores the phenomenon of "teen TV" in the United States, analyzing the meanings and manifestations of this category of programming from a variety of perspectives. Part One views teen television through an industrial perspective, examining how networks such as WB, UPN, The CW, and The N have created a unique economic framework based on demographic niches and teen-focused narrowcasting. Part Two focuses on popular teen programs from a cultural context, evaluating how such programs reflect and at times stretch the envelope of the cultural contexts in which they are created. Finally, Part Three explores the cultures of reception (including the realms of teen consumerism, fan discourse, and unofficial production) through which teens and consumers of teen media have become authors of the teenage experience in their own right.

Electronic Media Management

Author : Peter K. Pringle
Publisher :
ISBN 13 :
Total Pages : 450 pages
Book Rating : 4.3/5 ( download)

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Book Synopsis Electronic Media Management by : Peter K. Pringle

Download or read book Electronic Media Management written by Peter K. Pringle and published by . This book was released on 1995 with total page 450 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new edition reflects the changing practices and priorities including: new regulations and guidelines; updates of broadcast programming; and a vision of what is to come in electronics media management in the future.

Electronic Media Law and Regulation

Author : Kenneth C. Creech
Publisher : Routledge
ISBN 13 : 1136289666
Total Pages : 392 pages
Book Rating : 4.1/5 (362 download)

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Book Synopsis Electronic Media Law and Regulation by : Kenneth C. Creech

Download or read book Electronic Media Law and Regulation written by Kenneth C. Creech and published by Routledge. This book was released on 2013-07-24 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: Electronic Media Law and Regulation is a case-based law text that provides students with direct access to case law as well as the context in which to understand its meaning and impact. The text overviews the major legal and regulatory issues facing broadcasting, cable, and developing media in today's industry. Presenting information from major cases, rules, regulations, and legal documents in a concise and readable form, this book helps current and prospective media professsionals understand the complex realm of law and regulation. Students will learn how to avoid common legal pitfalls and anticipate situations that may have potential legal consequences. This sixth edition provides annotated cases with margin notes, and new chapters address such timely issues as media ownership, freedom of information, entertainment rights, and cyber law.

Selling Electronic Media

Author : Ed Shane
Publisher : CRC Press
ISBN 13 : 1136026266
Total Pages : 488 pages
Book Rating : 4.1/5 (36 download)

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Book Synopsis Selling Electronic Media by : Ed Shane

Download or read book Selling Electronic Media written by Ed Shane and published by CRC Press. This book was released on 1999-02-17 with total page 488 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Selling is identifying and satisfying customer needs profitably. Profitable for you, profitable for them." Diane Sutter, President and CEO of Shooting Star Broadcasting , owner of KTAB-TV, Abilene, Texas This is the definition of sales used throughout Ed Shane's comprehensive and timely textbook Selling Electronic Media. This new definition reflects the customer-orientation of today's marketing environment as well as the product-orientation of selling. Today's selling is a win/win proposition, a win for the seller and a win for the customer. Using interviews with industry leaders and reports of their selling experiences, Selling Electronic Media shares insight and practical advice in the basics of selling: · prospecting · qualifying · needs analysis · presentations · answering objections · closing · relationship management Focusing on the merging and converging of electronic media and the need for branding of media at all levels, this highly readable book offers complete coverage of advertising sales for radio, television and cable, plus the new and emerging mass communication technologies, primarily those generated by the Internet. Selling Electronic Media is enhanced with review highlights and discussion points and illustrated throughout with visuals used by media outlets to market commercials and their audience reach. Students pursuing sales and marketing careers in electronic media and professionals wishing to reinforce their understanding of the merging and converging media environment will find what they need in the pages of this book.

Electronic Media Management, Revised

Author : Peter Pringle
Publisher : Taylor & Francis
ISBN 13 : 1136028668
Total Pages : 432 pages
Book Rating : 4.1/5 (36 download)

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Book Synopsis Electronic Media Management, Revised by : Peter Pringle

Download or read book Electronic Media Management, Revised written by Peter Pringle and published by Taylor & Francis. This book was released on 2013-06-26 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fifth edition of a classic text features important updates that reflect the enormous changes that have taken place in recent years - the Internet as an important information transmission format that is here to stay and convergence among media. This edition features thorough discussions on the Internet and convergence, as well as reflects the latest information on broadcast and cable regulations and policies. It also includes a fresh batch of case studies, and study questions. As in previous editions, this book also covers management theory, audience analysis, broadcast promotion, and marketing.

Electronic Media Criticism

Author : Peter B. Orlik
Publisher : Routledge
ISBN 13 : 1135845131
Total Pages : 559 pages
Book Rating : 4.1/5 (358 download)

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Book Synopsis Electronic Media Criticism by : Peter B. Orlik

Download or read book Electronic Media Criticism written by Peter B. Orlik and published by Routledge. This book was released on 2008-11-19 with total page 559 pages. Available in PDF, EPUB and Kindle. Book excerpt: Electronic Media Criticism introduces readers to a variety of critical approaches to audio and video discourse on radio, television and the Internet. The book applies key aesthetic, sociological, philosophical, psychological, structural and economic principles to arrive at a comprehensive evaluation of both programming and advertising content. It includes numerous critiques to illustrate the ways in which critical expression can be structured, providing readers with feasible and flexible tools for focused and rational analysis of electronic media product as well as enhanced understanding of the role and essential ingredients of criticism itself. These insights range from the perceptions of Plato and Aristotle to the research that motivates twenty-first century marketing and advertising.

Beyond Prime Time

Author : Amanda Lotz
Publisher : Routledge
ISBN 13 : 1135842612
Total Pages : 222 pages
Book Rating : 4.1/5 (358 download)

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Book Synopsis Beyond Prime Time by : Amanda Lotz

Download or read book Beyond Prime Time written by Amanda Lotz and published by Routledge. This book was released on 2010-04-02 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: Beyond Prime Time brings together established television scholars writing new chapters in their areas of expertise that reconsider how programming forms other than prime-time series have been affected by the wide-ranging industrial changes instituted over the past twenty years. The chapters explore the relationship between textual and industrial changes in particular forms such as news, talk, sports, soap operas, syndication, children’s programming, made-for-television movies, public broadcasting, and local programming.

Digital Media and Technology in Afterschool Programs, Libraries, and Museums

Author : Becky Herr-Stephenson
Publisher : MIT Press
ISBN 13 : 0262515768
Total Pages : 93 pages
Book Rating : 4.2/5 (625 download)

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Book Synopsis Digital Media and Technology in Afterschool Programs, Libraries, and Museums by : Becky Herr-Stephenson

Download or read book Digital Media and Technology in Afterschool Programs, Libraries, and Museums written by Becky Herr-Stephenson and published by MIT Press. This book was released on 2011 with total page 93 pages. Available in PDF, EPUB and Kindle. Book excerpt: An investigation of how three kinds of youth organizations have integrated digital practices into their programs. Digital media and technology have become culturally and economically powerful parts of contemporary middle-class American childhoods. Immersed in various forms of digital media as well as mobile and Web-based technologies, young people today appear to develop knowledge and skills through participation in media. This MacArthur Report examines the ways in which afterschool programs, libraries, and museums use digital media to support extracurricular learning. It investigates how these three varieties of youth-serving organizations have incorporated technological infrastructure and digital practices into their programs; what types of participation and learning digital practices support; and how research in digital media and learning can contribute to better integration of technology within and across these organizations. The authors review a range of programs (including the long-running Computer Clubhouse movement, established in 1993 in partnership with MIT's Media Lab), and then use the idea of "media ecologies" to investigate the role that digital media play (or could play) in these "intermediary spaces for learning." They call for less anecdotal, more empirical and methodologically sound studies to help us understand the affordances of digital media for learning within and across these programs; for research focused on the relationship between digital media and the effectiveness of youth-serving organizations; and for further study of schools within childhood media ecologies.

Managing Electronic Media

Author : Joan Van Tassel
Publisher : Taylor & Francis
ISBN 13 : 1136031618
Total Pages : 434 pages
Book Rating : 4.1/5 (36 download)

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Book Synopsis Managing Electronic Media by : Joan Van Tassel

Download or read book Managing Electronic Media written by Joan Van Tassel and published by Taylor & Francis. This book was released on 2012-09-10 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: This college-level media management textbook reflects the changes in the media industries that have occurred in the past decade. Today's managers must address new issues that their predecessors never faced, from the threats of professional piracy and casual copying of digital media products, to global networks, on-demand consumption, and changing business models. The book explains the new new vocabulary of media moguls, such as bandwidth, digital rights management, customer relations management, distributed work groups, centralized broadcast operations, automated playlists, server-based playout, repurposing, mobisodes, TV-to-DVD, and content management. The chapters logically unfold the ways that managers are evolving their practices to make content, market it, and deliver it to consumers in a competitive, global digital marketplace. In addition to media companies, this book covers management processes that extend to all content-producing organizations, because today's students are as likely to produce high-quality video and Web video for ABC Computer Sales as they are for the ABC Entertainment Television Network.

The Preparation of Programs for an Electronic Digital Computer

Author : Maurice Vincent Wilkes
Publisher :
ISBN 13 :
Total Pages : 192 pages
Book Rating : 4.:/5 (37 download)

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Book Synopsis The Preparation of Programs for an Electronic Digital Computer by : Maurice Vincent Wilkes

Download or read book The Preparation of Programs for an Electronic Digital Computer written by Maurice Vincent Wilkes and published by . This book was released on 1951 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is often considered the first book on computer programming. It was written for the EDSAC (Electronic Delay Storage Automatic Calculator) computer that began operation in 1949 as the world's first regularly operated stored program computer. The idea of a library of subroutines was developed for the EDSAC, and is described in this book. Maurice Wilkes lead the development of the EDSAC.

Screen Time

Author : Lisa Guernsey
Publisher : Basic Books
ISBN 13 : 046503134X
Total Pages : 339 pages
Book Rating : 4.4/5 (65 download)

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Book Synopsis Screen Time by : Lisa Guernsey

Download or read book Screen Time written by Lisa Guernsey and published by Basic Books. This book was released on 2012-03-20 with total page 339 pages. Available in PDF, EPUB and Kindle. Book excerpt: As a mother, Lisa Guernsey wondered about the influence of television on her two young daughters. As a reporter, she resolved to find out. What she first encountered was tired advice, sensationalized research claims, and a rather draconian mandate from the American Academy of Pediatrics: no TV at all before the age of two. But like many parents, she wanted straight answers and realistic advice, so she kept digging: she visited infant-perception labs and child development centers around the country. She interviewed scores of parents, psychologists, cognitive scientists, and media researchers, as well as programming executives at Noggin, Disney, Nickelodeon, Sesame Workshop, and PBS. Much of what she found flies in the face of conventional wisdom and led her to conclude that new parents will be best served by focusing on &"the three C’s”: content, context, and the individual child. Advocating a new approach to television and DVDs, Guernsey focuses on infants to five-year-olds and goes beyond the headlines to explore what exactly is &"educational"; about educational media. She examines how play and language development are affected by background and foreground television and how to choose videos that are age-appropriate. She explains how to avoid the hype of “brain stimulation"; and focus instead on social relationships and the building blocks of language and literacy. Along the way, Guernsey highlights independent research on shows ranging from Dora the Explorer to Dragon Tales, and distills some surprising new findings in the field of child development. IInto the Minds of Babes

Programming for Musicians and Digital Artists

Author : Spencer Salazar
Publisher : Simon and Schuster
ISBN 13 : 1638353204
Total Pages : 344 pages
Book Rating : 4.6/5 (383 download)

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Book Synopsis Programming for Musicians and Digital Artists by : Spencer Salazar

Download or read book Programming for Musicians and Digital Artists written by Spencer Salazar and published by Simon and Schuster. This book was released on 2014-12-23 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: Summary Programming for Musicians and Digital Artists: Creating Music with ChucK offers a complete introduction to programming in the open source music language ChucK. In it, you'll learn the basics of digital sound creation and manipulation while you discover the ChucK language. As you move example-by-example through this easy-to-follow book, you'll create meaningful and rewarding digital compositions and "instruments" that make sound and music in direct response to program logic, scores, gestures, and other systems connected via MIDI or the network. Purchase of the print book includes a free eBook in PDF, Kindle, and ePub formats from Manning Publications. About this Book A digital musician must manipulate sound precisely. ChucK is an audio-centric programming language that provides precise control over time, audio computation, and user interface elements like track pads and joysticks. Because it uses the vocabulary of sound, ChucK is easy to learn even for artists with little or no exposure to computer programming. Programming for Musicians and Digital Artists offers a complete introduction to music programming. In it, you'll learn the basics of digital sound manipulation while you learn to program using ChucK. Example-by-example, you'll create meaningful digital compositions and "instruments" that respond to program logic, scores, gestures, and other systems connected via MIDI or the network. You'll also experience how ChucK enables the on-the-fly musical improvisation practiced by communities of "live music coders" around the world. Written for readers familiar with the vocabulary of sound and music. No experience with computer programming is required. What's Inside Learn ChucK and digital music creation side-by-side Invent new sounds, instruments, and modes of performance Written by the creators of the ChucK language About the Authors Perry Cook, Ajay Kapur, Spencer Salazar, and Ge Wang are pioneers in the area of teaching and programming digital music. Ge is the creator and chief architect of the ChucK language. Table of Contents Introduction: ChucK programming for artistsPART 1 INTRODUCTION TO PROGRAMMING IN CHUCK Basics: sound, waves, and ChucK programming Libraries: ChucK's built-in tools Arrays: arranging and accessing your compositional data Sound files and sound manipulation Functions: making your own tools PART 2 NOW IT GETS REALLY INTERESTING! Unit generators: ChucK objects for sound synthesis and processing Synthesis ToolKit instruments Multithreading and concurrency: running many programs at once Objects and classes: making your own ChucK power tools Events: signaling between shreds and syncing to the outside world Integrating with other systems via MIDI, OSC, serial, and more