Electoral Campaigns Media And The New World Of Digital Politics

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Electoral Campaigns, Media, and the New World of Digital Politics

Author : David Taras
Publisher :
ISBN 13 : 9780472075188
Total Pages : 352 pages
Book Rating : 4.0/5 (751 download)

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Book Synopsis Electoral Campaigns, Media, and the New World of Digital Politics by : David Taras

Download or read book Electoral Campaigns, Media, and the New World of Digital Politics written by David Taras and published by . This book was released on 2022-03-22 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today, political leaders and candidates for office must campaign in a multi-media world not only through the traditional media forums - newspapers, radio, and television - but also through new digital media, particularly social media. Electoral Campaigns, Media, and the New World of Digital Politics chronicles how Twitter, Facebook, Reddit, email, and memes are used successfully and unsuccessfully to influence elections. Each of these platforms have different affordances and reach different audiences in different ways and campaigns often have to wage different campaigns on each of these mediums. In some instances, they are crucial in altering coverage in the mainstream media. In others, digital media remains under-utilized and undeveloped. As has always been the case in politics, outcomes that depend on economic and social conditions often dictate people's readiness for certain messages. However, the method and content of those messages has changed with great consequences for the health and future of democracy. This book answers several questions: How do candidates/parties reach audiences that are preoccupied, inattentive, amorphous and bombarded with so many other messages? How do they cope with the speed of media reporting in a continuous news cycle that demands instantaneous responses? How has media fragmentation altered the campaign styles and content of campaign communication, and general campaign discourse? Finally and most critically, what does this mean for how democracies function?

Electoral Campaigns, Media, and the New World of Digital Politics

Author : David Taras
Publisher : University of Michigan Press
ISBN 13 : 0472902695
Total Pages : 348 pages
Book Rating : 4.4/5 (729 download)

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Book Synopsis Electoral Campaigns, Media, and the New World of Digital Politics by : David Taras

Download or read book Electoral Campaigns, Media, and the New World of Digital Politics written by David Taras and published by University of Michigan Press. This book was released on 2022-03-22 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today, political leaders and candidates for office must campaign in a multimedia world through traditional forums—newspapers, radio, and television—as well as new digital media, particularly social media. Electoral Campaigns, Media, and the New World of Digital Politics chronicles how Twitter, Facebook, Reddit, email, and memes are used successfully and unsuccessfully to influence elections. Each of these platforms have different affordances and reach various audiences in different ways. Campaigns often have to wage different campaigns on each of these mediums. In some instances, they are crucial in altering coverage in the mainstream media. In others, digital media remains underutilized and undeveloped. As has always been the case in politics, outcomes that depend on economic and social conditions often dictate people’s readiness for certain messages. However, the method and content of those messages has changed with great consequences for the health and future of democracy. This book answers several questions: How do candidates/parties reach audiences that are preoccupied, inattentive, amorphous, and bombarded with so many other messages? How do they cope with the speed of media reporting in a continuous news cycle that demands instantaneous responses? How has media fragmentation altered the campaign styles and content of campaign communication, and general campaign discourse? Finally and most critically, what does this mean for how democracies function?

Social Media Campaigning in Europe

Author : Darren G. Lilleker
Publisher : Routledge
ISBN 13 : 0429591454
Total Pages : 139 pages
Book Rating : 4.4/5 (295 download)

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Book Synopsis Social Media Campaigning in Europe by : Darren G. Lilleker

Download or read book Social Media Campaigning in Europe written by Darren G. Lilleker and published by Routledge. This book was released on 2020-06-04 with total page 139 pages. Available in PDF, EPUB and Kindle. Book excerpt: Studies of election campaigns have shown an increased employment of websites, weblog tools, email, and social media by political campaigners, as well as the use of similar platforms by citizens to find information, communicate about elections or engage more generally in political issues. This comprehensive volume explores the ways in which social media is used on the one hand as a campaigning tool, and on the other, by local citizens. It aims to develop a more holistic and Eurocentric research agenda by capturing both supply and demand practices at the European level. The authors employ both single and multination case studies, furthering debates on how political actors and voters embrace the new information and communication environment, in what ways, and for what purposes. The book offers new perspectives on social media campaigning within European democracies, thereby contributing to a more global and comprehensive understanding of how campaigning is affected, and might be enhanced, by developing an interactive digital strategy. This book will be of great interest to students of both politics and media studies. It was originally published as a special issue of the Journal of Information Technology & Politics.

New Media Campaigns and the Managed Citizen

Author : Philip N. Howard
Publisher : Cambridge University Press
ISBN 13 : 9780521847490
Total Pages : 296 pages
Book Rating : 4.8/5 (474 download)

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Book Synopsis New Media Campaigns and the Managed Citizen by : Philip N. Howard

Download or read book New Media Campaigns and the Managed Citizen written by Philip N. Howard and published by Cambridge University Press. This book was released on 2006 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: A critical assessment of the role that information technologies have come to play in contemporary campaigns.

Platforms, Power, and Politics

Author : Ulrike Klinger
Publisher : John Wiley & Sons
ISBN 13 : 1509553592
Total Pages : 329 pages
Book Rating : 4.5/5 (95 download)

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Book Synopsis Platforms, Power, and Politics by : Ulrike Klinger

Download or read book Platforms, Power, and Politics written by Ulrike Klinger and published by John Wiley & Sons. This book was released on 2023-10-10 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: Political communication has fundamentally transformed as digital technologies have become increasingly important in everyday life. Technology platforms have become powerful political instruments for world leaders, campaigns, social movements, journalists, and non-governmental organizations. Moreover, they are essential to how people communicate about politics, encounter and share political information, and take action to pursue their political goals. This is the first textbook to center digital platforms in understanding political communication. With global examples beyond the context of Western democracies, the text reveals how digital technologies such as social media and search engines are increasingly shaping political communication in countries around the world. It shows how the core processes of political communication are being reshaped by platforms, from how elections are contested to how issues make it onto policymaking agendas. Topics covered include public opinion, journalism, strategic communication, political parties, social movements, governance, disinformation, propaganda, populism, race, ethnicity, and democratic backsliding. Full of lively examples and pedagogical features, Platforms, Power, and Politics offers an exciting and innovative new approach to political communication. It is essential reading for students of political communication and an important resource for scholars, journalists, and policymakers.

The Internet and National Elections

Author : Randolph Kluver
Publisher : Routledge
ISBN 13 : 1134114621
Total Pages : 296 pages
Book Rating : 4.1/5 (341 download)

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Book Synopsis The Internet and National Elections by : Randolph Kluver

Download or read book The Internet and National Elections written by Randolph Kluver and published by Routledge. This book was released on 2007-05-07 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume provides a comparative analysis of the use of the World Wide Web in countries around the world for political campaign purposes. Drawing upon a common conceptual framework - the ‘Web sphere,’ and a shared methodological approach called Web feature analysis - in order to examine how the Internet is used by a variety of political actors during periods of electoral activity. Research teams around the world conducted analyses in technologically advanced nations, as well as those with low Internet diffusion, and a variety of countries in the middle range of network penetration, and from a variety of political and cultural contexts. The book represents an important contribution towards gaining a cross-national understanding of the current and emerging impacts of the Internet on political practice. To that end, the contributors collect and analyze data related to the structure for political action and information provision. They examine twelve types of political actors engaged in elections, including candidates, parties, non-governmental organizations, government, media and individual citizens. Exploring the complex dynamics between politics, culture, and information technology at both the national and global levels, The Internet and National Elections will be of interest to students and researchers of political science, communication studies, international relations, media and Internet studies.

Global Perspectives on the Impact of Mass Media on Electoral Processes

Author : Aririguzoh, Stella Amara
Publisher : IGI Global
ISBN 13 : 1799848213
Total Pages : 187 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Global Perspectives on the Impact of Mass Media on Electoral Processes by : Aririguzoh, Stella Amara

Download or read book Global Perspectives on the Impact of Mass Media on Electoral Processes written by Aririguzoh, Stella Amara and published by IGI Global. This book was released on 2021-03-18 with total page 187 pages. Available in PDF, EPUB and Kindle. Book excerpt: The media play active roles in politics with different media channels serving as bridges that link the politicians and citizens together. It is clear that what the media emphasize as important may be seen as such by the public. Hence, it is likely that the media may impact voter decisions during electoral processes and even during the elections. As such, it is imperative that research is collected on the impact of the media and the role it plays in strengthening party loyalty, improving public knowledge on elections, and swaying apathetic citizens to become involved in the electoral process. Global Perspectives on the Impact of Mass Media on Electoral Processes provides relevant theoretical frameworks and research findings that evidence the impact of the media in specific elections in different countries around the world. The book supports professionals who want to improve their understanding of the strategic roles that the media play in electoral politics as well as political candidates who may want to know if their heavy expenditures in paying the media to carry their political messages bring in returns on their investment. Covering topics that include social media, political cartoons, and media influence, this book seeks to provide fresh insights on the media’s impact on elections whether at the national, regional, or local levels. It is ideal for politicians, campaign managers, media analysts, government officials, professionals, researchers, students, academicians, and individuals involved in electoral management, political parties, advertising agencies, and marketing companies.

Controlling the Message

Author : Victoria A. Farrar-Myers
Publisher : NYU Press
ISBN 13 : 1479886351
Total Pages : 324 pages
Book Rating : 4.4/5 (798 download)

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Book Synopsis Controlling the Message by : Victoria A. Farrar-Myers

Download or read book Controlling the Message written by Victoria A. Farrar-Myers and published by NYU Press. This book was released on 2015-03-27 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: Broken down into sections that examine new media strategy from the highest echelons of campaign management all the way down to passive citizen engagement with campaign issues in places like online comment forums, the book ultimately reveals that political messaging in today's diverse new media landscape is a fragile, unpredictable, and sometimes futile process. The result is a collection that both interprets important historical data from a watershed campaign season and also explains myriad approaches to political campaign media scholarship.

Campaigning Online

Author : Bruce Bimber
Publisher : Oxford University Press
ISBN 13 : 9780198034575
Total Pages : 240 pages
Book Rating : 4.0/5 (345 download)

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Book Synopsis Campaigning Online by : Bruce Bimber

Download or read book Campaigning Online written by Bruce Bimber and published by Oxford University Press. This book was released on 2003-09-11 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: After a self-assured John F. Kennedy bested a visibly shaky Richard Nixon in their famous 1960 debates, political television, it was said, would henceforth determine elections. Today, many claim the Internet will be the latest medium to revolutionize electoral politics. Candidates invest heavily in web and email campaigns to reach prospective voters, as well as to communicate with journalists, potential donors, and political activists. Do these efforts influence voters, expand democracy, increase the coverage of political issues, or mobilize a shrinking and apathetic electorate? Campaigning Online answers these questions by looking at how candidates present themselves online and how voters respond to their efforts-including whether voters learn from candidates' websites and whether voters' views are affected by what they see. Although the Internet will not lead to a revolution in democracy, it will, Bimber and Davis argue, have consequences: reinforcing messages, mobilizing activists, and strengthening partisans' views. Reporting on a wealth of new data drawn from national and state-wide surveys, laboratory experiments, interviews with campaign staff, and analysis of web sites themselves, Campaigning Online draws the most complete picture of the role of campaign websites in American elections to date.

Market Driven Political Advertising

Author : Andrew Hughes
Publisher : Springer
ISBN 13 : 3319777300
Total Pages : 144 pages
Book Rating : 4.3/5 (197 download)

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Book Synopsis Market Driven Political Advertising by : Andrew Hughes

Download or read book Market Driven Political Advertising written by Andrew Hughes and published by Springer. This book was released on 2018-06-14 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: Exploring the new era of political advertising beyond television and print, this book focuses on the mediums of the new millennia that are transforming campaigning and communications in political systems around the world. The author illustrates how the use of social, digital and mobile advertising enables political marketers to deliver messages more accurately and strengthen relationships between stakeholders such as voters, supporters and candidates. Examining digital and social media platforms such as Facebook, Twitter and YouTube, this innovative book analyses the changing political marketing landscape and proposes conceptual models for implementing more successful and effective political communications in the future.

Presidential Campaigning in the Internet Age

Author : Jennifer Stromer-Galley
Publisher : Oxford Studies in Digital Poli
ISBN 13 : 0190694041
Total Pages : 305 pages
Book Rating : 4.1/5 (96 download)

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Book Synopsis Presidential Campaigning in the Internet Age by : Jennifer Stromer-Galley

Download or read book Presidential Campaigning in the Internet Age written by Jennifer Stromer-Galley and published by Oxford Studies in Digital Poli. This book was released on 2019 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the plugged-in presidential campaign has arguably reached maturity, Presidential Campaigning in the Internet Age challenges popular claims about the democratizing effect of Digital Communication Technologies (DCTs). Analyzing campaign strategies, structures, and tactics from the past six presidential election cycles, Stromer-Galley reveals how, for all their vaunted inclusivity and tantalizing promise of increased two-way communication between candidates and the individuals who support them, DCTs have done little to change the fundamental dynamics of campaigns. The expansion of new technologies has presented candidates with greater opportunities to micro-target potential voters, cheaper and easier ways to raise money, and faster and more innovative ways to respond to opponents. The need for communication control and management, however, has made campaigns slow and loathe to experiment with truly interactive internet communication technologies. Citizen involvement in the campaign historically has been and, as this book shows, continues to be a means to an end: winning the election for the candidate. For all the proliferation of apps to download, polls to click, videos to watch, and messages to forward, the decidedly undemocratic view of controlled interactivity is how most campaigns continue to operate. In the fully revised second edition, Presidential Campaigning in the Internet Age examines election cycles from 1996, when the World Wide Web was first used for presidential campaigning, through 2016 when campaigns had the full power of advertising on social media sites. As the book charts changes in internet communication technologies, it shows how, even as campaigns have moved from a mass mediated to a networked paradigm, the possibilities these shifts in interactivity seem to promise for citizen input and empowerment remain farther than a click away.

Internet Election Campaigns in the United States, Japan, South Korea, and Taiwan

Author : Shoko Kiyohara
Publisher : Springer
ISBN 13 : 3319636820
Total Pages : 223 pages
Book Rating : 4.3/5 (196 download)

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Book Synopsis Internet Election Campaigns in the United States, Japan, South Korea, and Taiwan by : Shoko Kiyohara

Download or read book Internet Election Campaigns in the United States, Japan, South Korea, and Taiwan written by Shoko Kiyohara and published by Springer. This book was released on 2017-10-17 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book investigates how institutional differences, such as the roles of political parties and the regulation of electoral systems, affect the development of Internet election campaigns in the U.S., Japan, Korea, and Taiwan. It examines whether or not the “Americanization of elections” is evident in East Asian democracies. While Japan is a parliamentary system, the U.S. and Korea are presidential systems and Taiwan is a semi-presidential system that has a president along with a parliamentary system. Furthermore, the role of the presidency in the U.S., Korea, and Taiwan is quite different. Taking these variations in political systems into consideration, the authors discuss how the electoral systems are regulated in relation to issues such as paid advertisements and campaign periods. They argue that stronger regulation of election systems and shorter election periods in Japan characterize Japanese uniqueness compared with the U.S., Korea, and Taiwan in terms of Internet election campaigns.

New Media and Politics

Author : Barrie Axford
Publisher : SAGE
ISBN 13 : 9780761962007
Total Pages : 244 pages
Book Rating : 4.9/5 (62 download)

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Book Synopsis New Media and Politics by : Barrie Axford

Download or read book New Media and Politics written by Barrie Axford and published by SAGE. This book was released on 2001-01-26 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Exploring the theme of the putative transformation of political modernity under the impact of "new" media, this book adopts a questioning approach to the ways in which cultural and technological factors are affecting the temper of political life, and reflects the variety of normative thinking about and empirical research on the changing character of politics in mediatized cultures. New Media and Politics examines: the extent to which commercial populism now dominates electoral and other political discourses; the ways in which the functions of leadership, government and political parties are modified by different forms of both old and new media; the democratic or undemocratic import of such changes; and the ways in which the dominant territorial paradigm of politics is challenged by the space and time devouring capacities of electronic media.

Handbook of Digital Politics

Author : Stephen Coleman
Publisher : Edward Elgar Publishing
ISBN 13 : 1782548769
Total Pages : 511 pages
Book Rating : 4.7/5 (825 download)

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Book Synopsis Handbook of Digital Politics by : Stephen Coleman

Download or read book Handbook of Digital Politics written by Stephen Coleman and published by Edward Elgar Publishing. This book was released on 2015-05-29 with total page 511 pages. Available in PDF, EPUB and Kindle. Book excerpt: It would be difficult to imagine how a development as world-changing as the emergence of the Internet could have taken place without having some impact upon the ways in which politics is expressed, conducted, depicted and reflected upon. The Handbook o

Elections and Social Networks Around the World

Author : Anais Theviot
Publisher : Routledge
ISBN 13 : 9781032572307
Total Pages : 0 pages
Book Rating : 4.5/5 (723 download)

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Book Synopsis Elections and Social Networks Around the World by : Anais Theviot

Download or read book Elections and Social Networks Around the World written by Anais Theviot and published by Routledge. This book was released on 2024-10-28 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book analyzes the role of social networks during electoral campaigns around the world, taking into account the non-technological particularities (political, electoral, social, economic, cultural) of the media configurations of different countries. Political parties all over the world engage in real virtual battles to appear at the cutting edge of technology. Providing in-depth case studies from across Europe, North America, Latin America, Asia, and Africa, this book emphasizes the need to study how institutions, culture, and politics shape the processes of technology diffusion in each context. It asks: what are the uses of social networks in election campaigns in different countries?; what are the factors that lead to social networks playing an important role in the elections of a given country? International and comparative in focus, the book brings together work on the uses of social networks (Facebook, X (formerly Twitter), WhatsApp, TikTok, Instagram, Telegram, and more) in the context of an election campaign by different actors (such as parties, companies, journalists, voters). The book explores the different methodological and theoretical approaches developed for the study of the uses of social networks in an electoral context. The contributors focus on the identification of the "online ecosystem" of electoral actors in each country, studying their strategies and logic. They also analyze the scaremongering rhetoric about the possible effect of social media on elections as an object of study. While taking seriously the issues of polarization, disinformation, or negative campaigning, the book provides understanding of how these work and how their discourses are constructed. This book will be of great interest to upper-level students and scholars of Political Science, Media, and Communications Studies.

Prototype Politics

Author : Daniel Kreiss
Publisher : Oxford Studies in Digital Poli
ISBN 13 : 9780199350247
Total Pages : 0 pages
Book Rating : 4.3/5 (52 download)

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Book Synopsis Prototype Politics by : Daniel Kreiss

Download or read book Prototype Politics written by Daniel Kreiss and published by Oxford Studies in Digital Poli. This book was released on 2016 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Given the advanced state of digital technology and social media, one would think that the Democratic and Republican Parties would be reasonably well-matched in terms of their technology uptake and sophistication. But as past presidential campaigns have shown, this is not the case. So what explains this odd disparity? Political scientists have shown that Republicans effectively used the strategy of party building and networking to gain campaign and electoral advantage throughout the twentieth century. In Prototype Politics, Daniel Kreiss argues that contemporary campaigning has entered a new technology-intensive era that the Democratic Party has engaged to not only gain traction against the Republicans, but to shape the new electoral context and define what electoral participation means in the twenty-first century. Prototype Politics provides an analytical framework for understanding why and how campaigns are newly "technology-intensive," and why digital media, data, and analytics are at the forefront of contemporary electoral dynamics. The book discusses the importance of infrastructure, the contexts within which technological innovation happens, and how the collective making of prototypes shapes parties and their technological futures. Drawing on an analysis of the careers of 629 presidential campaign staffers from 2004-2012, as well as interviews with party elites on both sides of the aisle, Prototype Politics details how and why the Democrats invested more in technology, were able to attract staffers with specialized expertise to work in electoral politics, and founded an array of firms to diffuse technological innovations down ballot and across election cycles. Taken together, this book shows how the differences between the major party campaigns on display in 2012 were shaped by their institutional histories since 2004, as well as that of their extended network of allied organizations. In the process, this book argues that scholars need to understand how technological development around politics happens in time and how the dynamics on display during presidential cycles are the outcome of longer processes.

Retooling Politics

Author : Andreas Jungherr
Publisher : Cambridge University Press
ISBN 13 : 1108419402
Total Pages : 337 pages
Book Rating : 4.1/5 (84 download)

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Book Synopsis Retooling Politics by : Andreas Jungherr

Download or read book Retooling Politics written by Andreas Jungherr and published by Cambridge University Press. This book was released on 2020-06-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides academics, journalists, and general readers with bird's-eye view of data-driven practices and their impact in politics and media.