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El Uso De Las Redes Sociales En El Marketing Politico Electoral
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Book Synopsis Elections in Latin America by : Kevin Pallister
Download or read book Elections in Latin America written by Kevin Pallister and published by Rowman & Littlefield. This book was released on 2024 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book provides an overview of elections throughout Latin America, including formal electoral institutions, informal practices, and the behavior of voters and candidates. Drawing on a wide range of scholarly and primary sources, the book provides readers with a highly accessible look at how elections in Latin America work"--
Book Synopsis Communication and Applied Technologies by : Paulo Carlos López-López
Download or read book Communication and Applied Technologies written by Paulo Carlos López-López and published by Springer Nature. This book was released on 2022-11-22 with total page 573 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book features selected papers from the International Conference on Communication and Applied Technologies (ICOMTA 2022), jointly organized by the Universidad del Rosario (Bogotá, Colombia) and the Universidad Politécnica Salesiana (Cuenca, Ecuador), and as collaborators at the University of Vigo (Galicia, Spain), the University of Santiago de Compostela-Political Research Team (Galicia, Spain), and the Network of Communication Researchers of Ecuador (RICE), during August, 31–September 2, 2022. It covers recent advances in the field of digital communication and processes, digital social media, software, big data, data mining, and intelligent systems.
Book Synopsis Emotions in a Digital World by : Adrian Scribano
Download or read book Emotions in a Digital World written by Adrian Scribano and published by Taylor & Francis. This book was released on 2022-12-30 with total page 139 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents an introduction to strategies for qualitative digital social research on emotions in a digital world. The book emphasizes the connections that exist between emotional ecologies, emotions as texts, and the virtual / mobile / digital world that brings us closer to a hermeneutics of the practices of feeling. In the context of ‘Society 4.0’, the book explores: Changes in the organization of daily life and work in virtual, mobile and digital environments. The impact of apps and social networks on sensations, emotions and sensibilities. Necessary changes in social research to employ the power of these apps and networks for social enquiry. As such, this book shares a set of social inquiry practices developed and applied to capture and understand emotions today. It should be considered as a first step in a long journey of exploring the close connections between sensibilities, emotions, and social research methodology. The book will appeal to students and instructors of emotion studies from across the social sciences, including sociology, psychology, organization studies, ethnography, history, and political science.
Book Synopsis The Routledge Handbook of Political Communication in Ibero-America by : Andreu Casero-Ripollés
Download or read book The Routledge Handbook of Political Communication in Ibero-America written by Andreu Casero-Ripollés and published by Taylor & Francis. This book was released on 2024-10-31 with total page 517 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Handbook of Political Communication in Ibero-America addresses the relationship between communication, politics, and digital technologies in Latin American and the Iberian Peninsula, a geographical space linked by social, cultural, and linguistic aspects. In recent years, digital media have been central in the dialogue established by political parties, institutions, the media, and citizens. In this hybrid space emerged certain phenomena that are of interest, particularly in the Ibero-American landscape, including disinformation and fake news, protests on social media, the organization of social movements, the relationship between the press and the state, political participation, populism, the role played by emotions and memes, the impact of AI and platformization on politics, and topics of debate in the public sphere. This Handbook is structured into nine parts, beginning with a historical contextualization and then exploring central aspects of the discipline. It then goes on to study trends at the regional level, increasing knowledge about how political communication and digital technologies are changing multiple aspects of Ibero-American societies, where political communication plays a fundamental role – especially in electoral processes, with its consequent effects on democracy. This Handbook will be of interest to academics, students, and professionals in the fields of political science, communication, journalism, advertising, marketing, and sociology, as well as public opinion consulting. It will be of particular interest to undergraduate and postgraduate students from Latin America, Portugal, and Spain.
Book Synopsis Presidential Campaigning in the Internet Age by : Jennifer Stromer-Galley
Download or read book Presidential Campaigning in the Internet Age written by Jennifer Stromer-Galley and published by . This book was released on 2019 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the plugged-in presidential campaign has arguably reached maturity, Presidential Campaigning in the Internet Age challenges popular claims about the democratizing effect of Digital Communication Technologies (DCTs). Analyzing campaign strategies, structures, and tactics from the past six presidential election cycles, Stromer-Galley reveals how, for all their vaunted inclusivity and tantalizing promise of increased two-way communication between candidates and the individuals who support them, DCTs have done little to change the fundamental dynamics of campaigns. The expansion of new technologies has presented candidates with greater opportunities to micro-target potential voters, cheaper and easier ways to raise money, and faster and more innovative ways to respond to opponents. The need for communication control and management, however, has made campaigns slow and loathe to experiment with truly interactive internet communication technologies. Citizen involvement in the campaign historically has been and, as this book shows, continues to be a means to an end: winning the election for the candidate. For all the proliferation of apps to download, polls to click, videos to watch, and messages to forward, the decidedly undemocratic view of controlled interactivity is how most campaigns continue to operate. In the fully revised second edition, Presidential Campaigning in the Internet Age examines election cycles from 1996, when the World Wide Web was first used for presidential campaigning, through 2016 when campaigns had the full power of advertising on social media sites. As the book charts changes in internet communication technologies, it shows how, even as campaigns have moved from a mass mediated to a networked paradigm, the possibilities these shifts in interactivity seem to promise for citizen input and empowerment remain farther than a click away.
Book Synopsis The Hybrid Media System by : Andrew Chadwick
Download or read book The Hybrid Media System written by Andrew Chadwick and published by Oxford University Press. This book was released on 2017 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: New communication technologies have reshaped media and politics. But who are the new power players? The Hybrid Media System shows how the interactions among older and newer media technologies, genres, norms, behaviors, and organizational forms now shape power relations among political actors, media, and publics.
Book Synopsis Visual Political Communication by : Anastasia Veneti
Download or read book Visual Political Communication written by Anastasia Veneti and published by Springer. This book was released on 2019-06-20 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a theoretically driven, empirically grounded survey of the role visual communication plays in political culture, enabling a better understanding of the significance and impact visuals can have as tools of political communication. The advent of new media technologies have created new ways of producing, disseminating and consuming visual communication, the book hence explores the theoretical and methodological underpinnings of visual political communication in the digital age, and how visual communication is employed in a number of key settings. The book is intended as a specialist reading and teaching resource for courses on media, politics, citizenship, activism, social movements, public policy, and communication.
Book Synopsis The Oxford Handbook of the Radical Right by : Jens Rydgren
Download or read book The Oxford Handbook of the Radical Right written by Jens Rydgren and published by Oxford University Press. This book was released on 2018 with total page 761 pages. Available in PDF, EPUB and Kindle. Book excerpt: The radical right : an introduction / Jens Rydgren -- Ideology and discourse -- The radical right and nationalism / Tamir Bar-On -- The radical right and islamophobia / Aristotle Kallis -- The radical right and anti-semitism / Ruth Wodak -- The radical right and populism / Hans-Georg Betz -- The radical right and fascism / Nigel Copsey -- The radical right and euroscepticism / Sofia Vasilopoulou -- Issues -- Explaining electoral support for the radical right / Kai Arzheimer -- Party systems and radical right-wing parties / Herbert Kitschelt -- The radical right and gender / Hilde Coffé -- Globalization, cleavages, and the radical right / Simon Bornschier -- Party organization and the radical right / David Art -- Charisma and the radical right / Roger Eatwell -- Media and the radical right / Antonis A. Ellinas -- The non-party sector of the radical right / John Veugelers and Gabriel Menard -- The political impact of the radical right / Michelle Hale Williams -- The radical right as social movement organizations / Manuela Caiani and Donatella Della Porta -- Youth and the radical right / Cynthia Miller Idriss -- Religion and the radical right / Michael Minkenberg -- Cross-national links and international cooperation / Manuela Caiani -- Political violence and the radical right / Leonard Weinberg and Eliot Assoudeh -- Case studies -- The radical right in France / Nonna Mayer -- The radical right in Germany, Austria, and Switzerland / Uwe Backes -- The radical right in Belgium and the Netherlands / Joop J.M. van Holsteyn -- The radical right in Southern Europe / Carlo Ruzza -- The radical right in the UK / Matthew J. Goodwin and James Dennison -- The radical right in the Nordic countries / Anders Widfeldt -- The radical right in Eastern Europe / Lenka Butíková -- The radical right in post-soviet Russia / Richard Arnold and Andreas Umland -- The radical right in post-soviet Ukraine / Melanie Mierzejewski-Voznyak -- The radical right in the United States of America / Christopher Sebastian Parker -- The radical right in Australia / Andy Fleming and Aurelien Mondon -- The radical right in Israel / Arie Perliger and Ami Pedhazur -- The radical right in Japan / Naoto Higuchi
Download or read book Media Politics written by Shanto Iyengar and published by . This book was released on 2019 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides crucial context for important recent developments
Book Synopsis The Oxford Handbook of Portuguese Politics by : Jorge M. Fernandes
Download or read book The Oxford Handbook of Portuguese Politics written by Jorge M. Fernandes and published by Oxford University Press. This book was released on 2022-10-13 with total page 817 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Oxford Handbook of Portuguese Politics brings together the best scholars in the field offering an unrivalled coverage of the politics (broadly defined) of the country over the past 50 years. The Handbook includes eight sections. First, it looks at the past and present by making an overview of Portuguese political developments since democratization in the 1970s. Second, it looks at political institutions as the building blocks of Portuguese democracy. The third section examines mass politics and voters, that is, a thorough analysis of the demand-side of mass politics. The fourth section turns to the supply side of mass-politics by looking at parties and the party system. The fifth section looks at the Portuguese society by unpacking a plethora of societal aspects with direct implications for politics. The sixth section examines governance and public policies, with a view to understanding how a constellation of public policies has an impact on the quality of governance and in fostering well-being. The seventh section looks at Portugal and the European Union. The eighth and final section unpacks Portuguese foreign policy and defence.
Download or read book Imperium written by Robert Harris and published by Simon and Schuster. This book was released on 2006-09-19 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the bestselling author of Fatherland and Pompeii, comes the first novel of a trilogy about the struggle for power in ancient Rome. In his “most accomplished work to date” (Los Angeles Times), master of historical fiction Robert Harris lures readers back in time to the compelling life of Roman Senator Marcus Cicero. The re-creation of a vanished biography written by his household slave and righthand man, Tiro, Imperium follows Cicero’s extraordinary struggle to attain supreme power in Rome. On a cold November morning, Tiro opens the door to find a terrified, bedraggled stranger begging for help. Once a Sicilian aristocrat, the man was robbed by the corrupt Roman governor, Verres, who is now trying to convict him under false pretenses and sentence him to a violent death. The man claims that only the great senator Marcus Cicero, one of Rome’s most ambitious lawyers and spellbinding orators, can bring him justice in a crooked society manipulated by the villainous governor. But for Cicero, it is a chance to prove himself worthy of absolute power. What follows is one of the most gripping courtroom dramas in history, and the beginning of a quest for political glory by a man who fought his way to the top using only his voice—defeating the most daunting figures in Roman history.
Book Synopsis The Oxford Handbook of the Sociology of Latin America by : Xochitl Bada
Download or read book The Oxford Handbook of the Sociology of Latin America written by Xochitl Bada and published by Oxford University Press. This book was released on 2021-04-09 with total page 896 pages. Available in PDF, EPUB and Kindle. Book excerpt: The sociology of Latin America, established in the region over the past eighty years, is a thriving field whose major contributions include dependence theory, world-systems theory, and historical debates on economic development, among others. The Oxford Handbook of the Sociology of Latin America provides research essays that introduce the readers to the discipline's key areas and current trends, specifically with regard to contemporary sociology in Latin America, as well as a collection of innovative empirical studies deploying a variety of qualitative and quantitative methodologies. The essays in the Handbook are arranged in eight research subfields in which scholars are currently making significant theoretical and methodological contributions: Sociology of the State, Social Inequalities, Sociology of Religion, Collective Action and Social Movements, Sociology of Migration, Sociology of Gender, Medical Sociology, and Sociology of Violence and Insecurity. Due to the deterioration of social and economic conditions, as well as recent disruptions to an already tense political environment, these have become some of the most productive and important fields in Latin American sociology. This roiling sociopolitical atmosphere also generates new and innovative expressions of protest and survival, which are being explored by sociologists across different continents today. The essays included in this collection offer a map to and a thematic articulation of central sociological debates that make it a critical resource for those scholars and students eager to understand contemporary sociology in Latin America.
Book Synopsis Social Media and Election Campaigns by : Gunn Enli
Download or read book Social Media and Election Campaigns written by Gunn Enli and published by Routledge. This book was released on 2017-10-02 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book aims to further the research in the fields of social media and political communication by moving beyond the hype and avoiding the most eye-catching and spectacular cases. It looks at stable democracies without current political turmoil, small countries as well as large continents, and minor political parties as well as major ones. Investigating emerging practices in the United States, Europe, and Australia, both on national and local levels, enables us to grasp contemporary tendencies across different regions and countries. The book provides empirical insights into the diverse uses of different social media for political communication in different societies. Contributors look at the ways in which novel arenas connect with other channels for political communication, and how politicians as well as citizens in general use social media services. Presenting state-of-the-art methodological approaches, drawing on a combination of qualitative and quantitative analyses, the book brings together an interdisciplinary group of researchers in order to address emerging practices of the mediation of politics, campaign communication, and issues of citizenship and democracy as expressed on social media platforms. This book was originally published as a special issue of Information, Communication & Society.
Book Synopsis Political Campaigning, Elections and the Internet by : Darren Lilleker
Download or read book Political Campaigning, Elections and the Internet written by Darren Lilleker and published by Routledge. This book was released on 2024-10-14 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Internet first played a minor role in the 1992 U.S. Presidential election, and has gradually increased in importance so that it is central to election campaign strategy. However, election campaigners have, until very recently, focused on Web 1.0: websites and email. This book offers an in-depth, comparative analysis of how interactive Web 2.
Book Synopsis Populist Political Communication in Europe by : Toril Aalberg
Download or read book Populist Political Communication in Europe written by Toril Aalberg and published by Routledge. This book was released on 2016-07-01 with total page 413 pages. Available in PDF, EPUB and Kindle. Book excerpt: In an increasing number of countries around the world, populist leaders, political parties and movements have gained prominence and influence, either by electoral successes on their own or by influencing other political parties and the national political discourse. While it is widely acknowledged that the media and the role of communication more broadly are key to understanding the rise and success of populist leaders, parties and movements, there is however very little research on populist political communication, at least in the English-speaking research literature. Originating from a research project funded by the European Cooperation in the field of Scientific and Technical Research (COST), this book seeks to advance this research. It includes examinations 24 European countries, and focuses on three areas within the context of populism and populist political communication: populist actors as communicators, the media and populism and citizens and populism.
Book Synopsis Political Marketing by : Jennifer Lees-Marshment
Download or read book Political Marketing written by Jennifer Lees-Marshment and published by Routledge. This book was released on 2014-05-09 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: Substantially revised throughout, Political Marketing second edition continues to offer students the most comprehensive introduction to this rapidly growing field. It provides an accessible but in-depth guide to what political marketing is and how it is used in practice, and encourages reflection on how it should be used in the future. Features and benefits of the second edition: New chapters on political branding and delivery marketing; Expanded discussion of political public relations, crisis management, marketing in the lower levels of government and volunteer-friendly organizations; Examination of the new research on emerging practices in the field, such as interactive and responsive leadership communication, mobile marketing, co-creation market research, experimental and analytic marketing, celebrity marketing and integrated marketing communications; and Extensive pedagogical features, including 21 detailed case studies from around the world, practitioner profiles, best practice guides, class discussion points, an online resource site and both applied and traditional assessment questions Written by a leading expert in the field, this textbook is essential reading for all students of political marketing, parties and elections and comparative politics. This book is supported by an online resource site, www.political-marketing.org/, which is annually updated with new academic literature, audiovisual links and websites that provide further reading and links to clips for use in teaching political marketing.
Book Synopsis Framing Europe by : Claes Holger Vreese
Download or read book Framing Europe written by Claes Holger Vreese and published by Aksant Academic Publishers. This book was released on 2003 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: The role of television news in the process of European integration is examined in this work. It includes assessment of the editorial policies of news organizations in Britain, Denmark, and The Netherlands, and investigation of how television news affects the formation of public opinion.
